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ortando.p

eF heble he wldNew vene n pd

01August

2012

19 Frui Logisica 2013: Per i e o honor

5 unveilin he Middle Ea

17 EXPoaLiMENaria: he be raey or he ood ecor14 NaiVE BioDiVErsiY: or he able o he world

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2

PERUNATURA is the main commercial

platform for the national and international

promotion of products whose development isbased on the principles of environmental, social

and economic sustainability.

Companies from all over Peru involved in

biocommerce, organic production and fair trade

will present the best of their export range to

thousands of buyers from Peru and overseas.

Visit usat Expoalimentaria

PERUNATURA pavilion

Small changes,

big differences

2012

Information:E-mail: biocomercio@promperu.gob.pe

www.perunatura.com.pe

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edl

Sepember is he monh o Expoalimenaria, a rade air organized by ADEX.PROMPER will also be involved, wih he aim o bringing Peruvian oods ohe atenion o he main inernaional buyers.

This inernaional rade air is posiioning isel as an excellen commercialspace or he counries o Souh America, who will ake advanage o heoccasion o showcase heir producs o he more han 2,000 inernaionalbuyers and a leas 30,000 specialis visiors who will be atending he airbeween he 19h and 21s o his monh.

Evidence o his new inernaional posiioning will be on show in February

2013, when Peru is invied o be he Gues Counry o Honor a Frui Logisica2013 in Berlin, Germany. This is he mos imporan rade air or reshproducs in he world.

Boh Expoalimenaria in Lima and Frui Logisica in Berlin will be esamen ohe progress being made in our expor porolio, which is compeiive, high qualiyand inclusive and which demonsraes innovaive globalisaion sraegies.

PROMPER has been working in his area wih he secor since 1996,providing echnical assisance, specialis inormaion and promoional ools.Nowadays we are commited o helping companies o ake advanage o heimporan nework o rade agreemens a our disposal.

Peru is now he worlds leading exporer o resh asparagus and organiccocoa, second in organic coee and avocados, hird in organic bananas andsixh in resh grapes. We are sure ha in a very shor ime Peru will becomehe prime exporer o rui and vegeables in he souhern hemisphere.

J L slv MnMinister of Foreign Trade and TourismPresident of the Board of Directors of PROMPER

today or conry i noed or he diveriy o i ri,

veeable and marine prodc a well a or Andean

cereal and pepper. In addiion, we ofer adapaion o newvarieie orced rom or rich biodiveriy. All o hi will be

on how a PErNaura 2012; a plaorm or he promoiono prodc developed in he principle o environmenal,

ocial and economic ainabiliy.

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sPEciaL rEPor

sPEciaLiNViaioN

iNErViEW

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oBsErVaioNs

Explmen2012: aDEX

Ediion N 1Lima, A 2012

Viral ediion: iicex.ob.pe/exporando.pe

Direcor: Luis Torres PazCoediors:Mario Ocharan Casabona, Paula Carrin Tello

Ediorial af:William Areaga: wareaga@promperu.gob.pePaula Carrin: pcarrrion@promperu.gob.peMnica Loayza: mloayza@promperu.gob.peCarlos Valderrama: cvalderrama@promperu.gob.peJavier Rebata: jrebata@promperu.gob.peMary Olivares: molivares@promperu.gob.pe

Crisina Camacho: ccamacho@promperu.gob.peKaherine Chumpiaz: kchumpiaz@promperu.gob.peCarol Flores: cores@promperu.gob.peCollaboraion: Milagros Paz

Phoography:Sergio Urday, M. Silva Manchamaneles, Ins Menacho,Maco Vargas, Jos Cceres, Fernando Lpez, Giahn Tubbeh, CsarVega, Yayo Lpez PromPer.

Ediin:OST Coordinaion o publicaions, coordinaion o markeinelligence

Dein, diaram and illraion:Lucho Chumpiazi / Lingo

Pre-pre and prinin:Merocolor

Exporando.pe is a publicaion o he Comisin de Promocin delPer para la Exporacin y el Turismo PromPer.

Nve bdvey:or he ables o he world

10 Bzl:he biggesmarke in heregion

12 Jpn:a demandingclien oatrac

e

xportando.pe

29

MaKiNg EXPorEasiEr

he ineenHhwy:moving closer o henorhwes o Brazil

17

5PErsPEciVEs PEruViaN EXPors

Unveiling heMiddle Eas

F L2013: Per,Gues o Honor

Mex:back on he radar7 19

1426

Av. Repblica de Panam N 3647, San Isidro, Lima PerTelono: (511) 6167400 Fax: (511) 4213938Legal deposi in he Naional Library o Peru No. 201210868The parial or ull reproducion o he ex and graphic elemens is no permited. No paragraph o his ediion may be reproduced, copied orsen o any hird pary wihou he express permission o he ediors.

Lmbyeqe:exporing hease o henorh

21 on eend :he aromas oPeru

24

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AT THE BEGINNING OF 2012 PERUVIANFOOD EXPORTERS WERE INVOLVED IN

A PROSPECTIVE TRADE MISSION TODUBAI AND TOOK PART IN THE MOSTIMPORTANT FOOD AND HOSPITALITY

TRADE FAIR OF THE MIDDLE EAST,GULFOOD, WHICH WAS HELD IN

DUBAI FROM 19 TO 22 FEBRUARY.

unveln heMddle E

The Unied Arab Emiraes (UAE) is a ederaion o saes wih morehan 8 million inhabians and a GDP o around 48 housand dollarsper capia. Dubai sands ou wihin he region, having ransormedisel ino an imporan commercial hub wih more han 1,800 services and logisics companies and reexpor allies ha exceeded2,000 million US dollars las year.

The UAE has over 435 supermarke and hypermarke chain sores,which make up 50% o he reail rade. Equally, he hoel, resauranand caering rade is an imporan par o he equaion, given hahere are more han 400 hoels in he region, and 50% o wha heybuy is impored. In his respec i is worh noing ha Dubai receivedmore han 9 million ouriss las year.

ae elnThe Unied Cusoms Law and Single Cusoms Tari (UCL) o he GulCooperaion Council (GCC), which consiss o Saudi Arabia, Bahrain,Qaar, Oman and Kuwai, esablished a unied cusoms ari o 5%

on almos all processed ood producs, while producs such as reshrui and vegeables, some seaood, cereals, our, spices and seedsor sowing are exemp rom his law.

In he same way he law esablished he policy o a single enry poin.This means ha a produc ha eners any marke member o he GCCwill pay he appropriae ax only a he poin o enry and hen canbe moved duyree beween he member counries o he GCC.

ESMA, he Emiraes Auhoriy or Sandardizaion and Merology, is hebody responsible or he developmen or adopion o all sandards.

The main ocus was on he regulaions governing labels, which needo be in boh English and Arabic and conain he name o he produc

BY PAULA CARRIN

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and he brand as well as he dae o producion and he sellby dae.All he labels o impored producs mus be approved by and regisered wih he Dubai Municipaliy.

gld 2012This rade air is held each year in Dubai. The laes show broughogeher more han 110 counry exhibiors, 3,800 company exhibiors and more han 68 housand visiors rom 152 counries. SouhAmerica was represened by companies rom Peru, Argenina, Brazil,

Colombia and Chile.

The paricipaion o he companies rom Peru was organized by heLima Chamber o Commerce, wih he suppor o PROMPERU andhe Commercial Ofce o Peru in Dubai. I was made up o nine companies hoping o win new business worh more han 3.5 million USdollars in he course o a year.

Among he producs ha generaed he mos ineres were chichamorada and gian corn rom Cuzco, sold as a snack. Overall hegreaes demand was or evaporaed milk, asparagus, arichokes,rozen squid and anchovies, while he apenades, pesos and salsasalso me wih approval rom wellknown ches and specialiss.

EXPORTS TO THE UNITED ARABEMIRATES HAVE RISEN BY ANAVERAGE RATE OF 33%, WITH

THE COUNTRIES SHOWING THE

HIGHEST GROWTH BEING ISRAEL(65%), JORDAN (51%), EGYPT (36%),

BAHRAIN (34%) AND THE UNITEDARAB EMIRATES (33%).

The counries ha showed he mos ineres in doing business wihhe Peruvian delegaion were Saudi Arabia, Lebanon, UAE, Iran andQaar as well as Turkey, Egyp and India.

The main challenges ha arise in erms o oering producs a compeiive prices include he close proximiy o Asian counries as suppliers o ood o he UAE, as well as he direc connecions ha alreadyexis wih Brazil and Argenina, alhough shipmens rom he por o

Callao can ake beween 37 and 60 days in ransi (according o heModern Freigh Company, a logisics agency based wihin Jaza).

Wih he aim o ensuring ha he main players in he chain recognize Peru as a ood exporer, promoional aciviies need o be sein place o promoe he range o Peruvian oods in he UAE, such asparicipaing in rade airs and rade missions, inviing imporers ovisi Peru, promoing asings o Peruvian ood in high class hoelsand resaurans, esablishing channels o communicaion wih localmarkeers o inorm hem o he available range o resh producs, aswell as publishing repors in specialis magazines.

Equally, i is imporan o ake ino accoun he ac ha business

relaionships wih Arab buyers will ake ime o esablish. For hareason i is essenial o develop and mainain periodic communicaion, which can be done during visis o rade airs in he UAE, Peruor elsewhere as well as in business rounds and commercial visis.

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MEXico,bk n hed

MEXICO IS THE SECOND LARGESTECONOMY IN LATIN AMERICA, WITHTHE LARGEST SPANISH-SPEAKING

POPULATION (112 MILLION), A GROSSDOMESTIC PRODUCT OF 1.2 BILLION

US DOLLARS AND AN ANNUALPER CAPITA INCOME OF 14,610 USDOLLARS. A GREAT MARKET FOR

PERUS FOOD PRODUCTS.

The avorable oulook generaed by he economic recovery and hepreerenial aris awarded o 9,979 iems wihin he ramework ohe Commercial Inegraion Agreemen beween Peru and Mexico,which came ino eec on 1s February 2012, makes his economyan ineresing desinaion or our ood producs.

The per capia ood consumpion in Mexico represens 23% o heoal income and will grow by 20% in 2015, according o projecions made by Euromonior. A he same ime, i projecs ha hesecor will see an annual average growh o 4.7%. I is worh noing ha according o ofcial Mexican gures, ood impors rose o27,060 million US dollars in 2011, shared beween agriculure andshing (13,141 million US dollars), and purchases o agroindusrialproducs (13,919 million US dollars). These impors came primarilyrom he Unied Saes and Canada, wih growh raes o 25% and

28% respecively. Uruguay, Cosa Rica and Argenina were noableor increasing heir sales by 43%, 42% and 38% respecively compared o 2010.

Among he ood producs in greaes demand were ruis (resh anddried grapes, oranges, blackberries), vegeables (rozen mushrooms,olives, arichokes, peas, lenils, broad beans, chick peas and onions)and hydrobiological producs (sh, squid and rozen prawns).

Peruvian expors o Mexico were helped by an increase in demand.In 2011, sales increased o 49 million US dollars (66.3% growh),wih noable success or producs such as whole paprika, rozen

squid, dried whole peppers, resh asparagus, powdered ara pods,canned red peppers ec. Given his siuaion i was possible o akeadvanage o commercial opporuniies or zero raed producs orhose subjec o a schedule o ari relie (Table 1).

BYMARY OLIVARES

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rEcoMMENDaioNs

Packaging,includingpallets,mustcomplyinfullwith

he reqiremen o he ranpor company and he

importer.Thepackagingcostsmustbeincludedintheprice o he ood.

Paymentmustbemadewithinthirtydaysinlinewiththe

erm o he Incoerm areemen.

ThesuppliermustaxtheUniversalProductCode(UPC)

on all ood old.

Theexporter,onsigningtheSupplyAgreement,guarantees

ha he and all hi bconracor and pplier will

comply wih all he local overnmen relaion ha

apply in erm o minimm alary, overime, livin and

workingconditions,laborlawsgoverningminorsandall

oher labor and environmenal law ha may apply.

iEM ProDuc accEss sEasoNaL PrEFErENiaLaccEss aNNuaL Quoa

070310 Onions Yes Annual ariree quoa

080610 Grapes Yes NovFeb

071120 Olives Yes MaySep 070320 Garlic Yes NovJan

080520 Oranges 1,650 ons, increasing each year

080440 Avocados 8,000 ons

080300 Bananas 2,000 ons organic o he Cavendish variey

aBLE No 2: iMPor ariFF rELiEF iN MEXico* Source: Peru Ministry of Foreign Trade and Tourism - Free Trade Agreement between Peru and Mexico

iEM DEscriPioN DuY ariFF PEru suPPLiErs MarKENMF sHarE %

aBLE No 1: ariFFs iN MEXico* Source: Confederation of Associations of Customs Agencies of Mexico - Xarget Access Map, Trade Map

030429

080610

070310

Frozen sh lles

Fresh grapes

Fresh onions

20%

45%

10%

Tari 0% in 10 years

Impor ari relie in 5 yearsPreerenial ari applies Nov March

Tari 0%January December

China (45%), Vienam (39%),Chile (13 %), Peru (0.1%)

Unied Saes (64%),Chile (36%)

Unied Saes (100%)

In addiion here were also opporuniies or producs o a seasonalnaure (Table 2).

Mexican consumers wan ood in cerain presenaions. These include snacks, carbonaed drinks, necars and juices, processed andreadyocook cereals. The curren rend is owards oods ha are

healhy, nuriious and balanced, generaing a search or high qualiy producs and a wide variey o vegeables. During he las rademission Mexican imporers signaled ha while heir links wih Peruvian companies were sill no srong, he impor o Peruvian producs was sill a viable opion, especially hey were already beingimpored o he Unied Saes and Europe.

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Take part and register:

agro@promperu.gob.pe

http://peruinfruitlogistica.promperu.gob.pe

http://www.fruitlogistica.com

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THE BRAZILIAN MARKETREPRESENTS ENORMOUS

GROWTH POTENTIAL. A MIDDLECLASS WITH SPENDING POWER

IS GENERATING BUSINESSOPPORTUNITIES FOR VARIOUS

PERUVIAN PRODUCT LINESAND REGIONS.

BraZiL:he be

mke n heen

BYCRISTINA CAMACHO

Brazil is he larges marke or ood in Lain America and one o hemos imporan in he world. In 2011, his counry o 195 million inhabians had a ood consumpion o 233,100 million US dollars,some 12% more han in 2010. According o specialis sudies i willconinue o grow in he nex ew years a an annual rae o 9%.

On he oher hand, he per capia ood consumpion in Brazil was1,185 US dollars las year, which is above average or he regionormed by Argenina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela (846 US dollars) and i is projeced o increase by more han40% beween 2011 and 2016.

Bne ppne n BzlBrazil impored 10,198 million US dollars o ood in 2011, 23% morehan he previous year. The Brazilian purchases o resh, rozen anddried rui amouned o 767 million US dollars; purchases o resh,rozen and dried vegeables and roo crops came o 615 million USdollars; processed ruis, vegeables and roo crops came o 501 mil

lion US dollars; and resh, rozen, smoked and processed sh andseaood amouned o 1,253 million US dollars, according o heWorld Trade Alas.

Counries o Souh America such as Argenina, Uruguay, Chile andParaguay have a srong presence in he Brazilian marke. Las yearhey accouned or 39%, 9%, 6% and 4% respecively o he oalBrazilian ood impors, while Peru only represened 0.6% o he oalsales (59 million US dollars).

However, i is imporan o bear in mind ha Peruvian sales o hisype o produc o Brazil saw a susained increase beween 2005 and2011, a an annual average rae o 25%. On he oher hand, while Peruvian ood expors o Brazil grew by 33% in 2011 compared o 2010,he our counries menioned above only rose by 24%.

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From 2012, as a resul o he ECA 58 rade agreemen signed beweenPeru and he Mercosur counries, no duy has o be paid on 6,524Peruvian producs on he Brazilian marke.

The main producs ha have been driving up ood expors are rozen mackerel, maracuya juice concenrae, rozen squid, osadas,cocoa powder, garlic and grapes. In addiion o hese producs, oheroods worh noing are shipmens o black and green olives in brine,canned horse mackerel, oregano, resh and canned asparagus, rozen shark, canned arichokes ec.

Wih he aim o aking advanage o he imporan opporuniies oered by he ood marke in Brazil, PromPer wen o Sao Paolo o inerview a number o direcors o disribuion companies, wholesalersand reailers. These companies indicaed ha hey may be ineresed

in saring or increasing heir purchases rom our counry o asparagus, arichokes, key limes, avocados, grapes, olives, quinoa, kiwicha,

rel le n mden m1

The reail sales o oods in modern ormas (supermarkes, hypermarkes and ohers) in Brazil rose by 11.3% in 2011, reaching approxi

maely 120,000 million US dollars. Grupo Po de Acar (a Brazilian

disribuion company), Carreour and WalMar are he main play

ers, and ogeher in 2011 hey accouned or 22% o he urnover o

oods in his ype o esablishmen.

Sao Paulo is ar and away he bigges marke or his commercial

channel. Las year i made up 35% o all sales, ollowed by oher

saes in he Souheas o Brazil such as Rio de Janeiro (11%) and Mi

nas Gerais (9%), as well as Rio Grande do Sul (7%) and Paran (7%)in he souh and Baha (5%) in he norh.

The reail companies menioned impor direcly a quaniy o he

oods hey sell. Each one o hem can impor goods worh over 180

million US dollars each year.

I is worh menioning ha he direc impor o resh and rozen shproducs depends on having he necessary inrasrucure in place o

mainain he rerigeraion chain. Currenly some Brazilian reail ou

les are ully equipped or his purpose and are buying heir producs

direc rom abroad. Ohers are in he process o insalling he neces

sary equipmen.

Whlele mke

The wholesale marke in Sao Paulo, CEAGESP2, is a group o 5,000

commercial companies selling rui, vegeables, sh and owers,

among oher producs. I is he larges group in Lain America. In2011 i raded over 4 million ons o goods, valued a 3,383 million

US dollars. O his oal, 52% was rom rui, 26% rom pulses, 7%

rom vegeables, 1% rom sh and 2% rom owers.

1

Sudy carried ou by Nielsen and ABRAS (only looking a sales o oods in reail esablishmens). Inerviews carried ou wih Brazilian rading companies.2 CEAGESP: Companhia de Enreposos e Armazns Gerais de So Paulo.

snacks (broad beans, Cuzco gian corn, ried and sweeened), mandarins, angelos, and sh producs such as scallops, squid rings, rozen shark, canned horse mackerel and oher sh (sea bass, grouper,

mahi mahi and mackerel).

In a join projec beween he public secor (PromPer and he Commercial Ofce o Peru in Brazil) and he privae secor (ADEX) lasMay welve companies came ogeher o ake par in APAS (he SaoPaulo Associaion o Supermarkes), Brazils mos imporan radeair or he ood secor, where hey exhibied agroindusrial producs(onion, asparagus, arichokes, olives, garlic, quinoa) and sh (squid,scallops, hake and anchovies). A his rade air he Peruvian companies managed o arrange 500 meeings wih disribuors, wholesalers and reailers which, according o projecions exrapolaed romhe surveys carried ou, will generae 6.5 million US dollars in sales

in welve monhs.

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coMMErciaL cHaNNELs iN BraZiL

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JaPaN: demndn

len t

THE JAPANESE CONSUMER ISHAPPY TO TRY NEW FLAVORS

AND PRODUCTS AND ALLOWSTHE MOST IMPORTANT CUISINESOF THE WORLD A PRESENCE

IN ITS MARKET.

Japanese ood impors amouned o 48,600 million US dollars in2011. In he rs six monhs o he year he oal regisered was24,700 million US dollars. This shows a growh rae o 22% and 6%respecively. This increase was associaed wih he need or a supply o oreign producs as a resul o ood saey issues in he wakeo he earhquake o March 2011.

The shing secor led he demand or oods wih 13,591 million USdollars, an increase o 16% in 2011. The main producs imporedwere prawns and langousines (2,208 million US dollars, an increase o 13%), supplied rom Vienam, Indonesia, Thailand andIndia, as well as rozen sh lles (2,064 million US dollars, 37%)sourced rom Chile, Norway and Souh Korea.

On he oher hand, impors o rui amouned o 2,993 million USdollars (a 10% increase). The produc in highes demand is he banana, wih an impor value o 905 million US dollars, where Peru ishe ourh larges supplier wih a marke share o less han 1%. Themarke leader here is he Philippines wih a marke share o 93%.Kiwis, graperui, shelled almonds, oranges, avocados and pineapples also eaure in he Japanese shopping baske.

Purchases o vegeables amouned o 2,526 million US dollars, anincrease o 17%. This secor is led by rozen vegeables and asparagus ollowed by onions, beans, bell peppers ec

obevn

BYJAVIER REBATTA

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Pevn expThe nonradiional expors o Peru o Japan reached 134 million USdollars in 2011 (an increase o 52%), and are headed by he shingand agriculure secors. Marine producs oaled 44 million US dollars and rose by 92%, while agriculural producs reached 40 millionUS dollars (an increase o 48%). During he rs ve monhs o heyear here was a reducion in sh (9%), alhough he growh in agriculure coninues (28%).

The main Peruvian expor producs have been rozen and processedsquid, rozen asparagus, sh roe, bananas, resh asparagus, mangosand dried, chopped onions. On he oher hand, he mos imporanexpor regions have been Lima (27%), Ica (24%), Piura (17%) and LaLiberad (13%) in erms o agroindusrial producs and Piura (61%),Callao (11%), Tacna (10%) and Ica (8%) in erms o sh producs. 222companies rom boh secors now expor o Japan, o which 70% arerom he inerior o he counry.

endThe rend owards smaller amilies and he increase in lie expecancy has also led o an increased consumpion in oods ha are healhy(low in calories and choleserol), sae, high qualiy and organic.

According o Business Monior, he main operaors in he counryare AEON, Seven & I Holdings, Daiei, Seiyu and Lawson. The largeoreign operaors, such as WalMar, are limied in number due ohe inense compeiion in he secor which is even leading o heexi o Tesco. Oher players in he Japanese reail marke are naional sores like he chains o FamilyMar and Circle K Sunkus.

Japanese cusomers place a major emphasis on ood saey bu i isalso necessary o comply wih he high levels o consumer expecaion. I is hereore imporan o guaranee he sabiliy o supply and avoid price ucuaions. Equally grea care mus be akenwhen i comes o expiry daes on producs.

SEA SHIPMENTS TAKEAT LEAST 23 DAYS TO REACHTOKYO FROM CALLAO. THE

FREIGHT CHARGES FOR A40-FOOT REFRIGERATEDCONTAINER ARE VALUED ATAPPROXIMATELY5,000 US DOLLARS.

JaPaNEsE iMPor

rEguLaioNsCheck o see i he produc requires any orm o healh cericae and i is impor is permited, in line wih he Japanese Agriculural Sandards (JAS), which dicae he specicaions andsandards or organic producs o agriculural origin.

The imporaion o oods is moniored by he quaranine saions run by he Minisry o Healh, Labor and Welare a heenry poins. The healh inspecion applies o all oods, as doeshe cusoms inspecion.

The label mus indicae in Japanese all he ingrediens haorm par o he produc and heir volume or quaniy. The nu

riional composiion and calorie coun, he origin o he producs, he imporer and he mehod o conservaion (where applicable) are relevan or he consumer.

obevn

PROMOTION TAKE

A NEW DIRECTION

IN NOVEMBER DISCOVER YOUR NEW IDENTITY

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Nvebdvey: he ble he wld

OUR COUNTRY OFFERSA WIDE RANGE OF

NATURAL PRODUCTS.THE MAJORITY OF THESE

RESULT FROM OURBIOLOGICAL DIVERSITY.

BYMNICA LOAYZA

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Consumers o naive producs who comply wih he principles o air

rade are aware ha by buying hese producs hey are helping oimprove he living condiions o he producers and heir communiies.

The las publicaion issued by he organizaion Fairrade Inernaional indicaes ha in 2011 global consumpion o producs hacomply wih he basic principles o social responsibiliy reached5 billion US dollars, 12% more han in 2010. The larges markeswere he Unied Kingdom, he USA, Germany, France and Swizerland. However, i is he newes markes ha have shown he greaes dynamism, such as Souh Arica, which quadrupled is salesrom 2010, reaching 7.2 million US dollars, or Souh Korea, wheresales reached 17 million US dollars. Oher markes ha showed

imporan increases were Spain, Japan, Norway, he Neherlandsand Denmark, wih variaions above 20%.

A recen visi o Germany conrmed his rend. Almos all saleschannels (cash & carry, bouiques, supermarkes, deparmensores and discoun sores) carried various producs wih Fairradecericaion. According o he German Federaion o he OrganicFood Indusry (or BWL, o give i is German acronym), despiehe ac ha hese producs are higher in price, approximaely 30%more han convenional producs, his is no a key acor a hepoin o purchase.

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PErNaura is he main plaorm or he promoion oproducs whose developmen is based on he principleso environmenal, social and economic susainabiliy:biocommerce, organic producion and air rade .

The idea o promoing bmmee in Peruis o conribue o he susainable economicdevelopmen o rural zones in he counry based onhe appropriae use o he resources o biodiversiyhey oer, in he ace o he marke rends hademand his ype o produc.

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spel ep

This behavior is also reeced in he increase in Peruvian expors o

such producs over he las ew years. Beween 2007 and 2011 herewas an average annual growh o 32%, going rom 116 million USdollars o 354 million US dollars. Las year, producs were exporedo 103 markes, 10 more han in 2010, wih he main desinaionsbeing he Unied Saes, Germany, Denmark, Brazil and Spain.

The naive producs mos expored in he pas year were cochineal, arapods, Brazil nus, quinoa and achioe, represening 91% o all expors.

The gures o 2011 show imporan increases in he prices o somenaive producs compared wih 2010. The main producs in hiscaegory include camu camu, Brazil nus and aguaymano, all

o which showed increases o more han 60% in heir sale value.Despie he poenial and he variey o uses ha hese producspresen, he majoriy o he expors were made in he orm o ingrediens (such as exracs, pulp, powder and bulk), which were henconvered ino nal producs wih a higher value. This was he casewih sacha inchi and camu camu, boh o which are approved oruse as oils, snacks or juices as well as uncional oods, cosmeicsand iems o personal care.

The poenial or developmen or oher naive Peruvian producsis undeniable and even unsuspeced. The successul experience oproducs such as camu camu and sacha inchi suggess ha beteruses will be ound or hese hings in he uure based on a greaerundersanding o all hese producs and heir properies. The inclusion o such producs on he inernaional marke requires exporerso know more abou he ases and preerences o he end consumeras well as new rends in consumpion. The managemen o his ypeo inormaion will enable he developmen o producs wih greaer added value ha saisy he needs o he global marke.

Finally, he number o producs wih a air rade cericaion represens a clear compeiive advanage, since or millions o people hepurchase o his ype o merchandise has become par o everyday lie.

BiocoMMErcE ProDucs WiH HE BEs PricE iNcrEasEs(THOUSAND US DOLLARS PER TON)Source: Sunat. Compiled by: Market Intelligence - PROMPER

iEM VariaioNPricE rEF.2010 2011

FoB NE PricE rEF. FoB NE PricE rEF.

Tara 43,230 26,952 2 41,141 19,614 2 31%Brazil nus 15,057 2,649 6 27,621 3,187 9 53%Quinoa 13,609 4,887 3 24,493 7,617 3 15%Purple maize 1,878 1,197 2 2,093 1,199 2 11%Barbasco 1,095 246 4 1,893 360 5 18%Sacha inchi 1,138 105 11 1,826 150 12 12%Huio 67 3 22 1,108 32 35 54%Camu camu 601 66 9 920 49 19 107%Aguaymano 151 14 11 740 53 14 33%

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spel nvn

Pe wnIn 2011, Peru was seen as he bes counry or invesmen in SouhAmerica and in 2012 he expecaion is ha is GDP will grow beween5.5% and 6% wih privae invesmen o 12.5% and an inaion rae o2%, given ha he reail secor was one o he mos dynamic beween

1997 and 2009 wih a growh rae o 400% (34 o 128 shops).

On he expor ron, our counry raded 5,560 million US dollars o oodproducs in 2011, o which 4,513 million US dollars were rom he agriculural expor secor, wih an increase o 44%, and 1,047 million USdollars o sh or direc human consumpion, wih an increase o 63%.

Today, due o he global economic slowdown and he problems acing imporan coninens, Lain America is seen as a sraegic marke.Expoalimenaria s perecly wih his oulook.

Bekn he mldBringing buyers o Peru a ew years ago jus a small ood supplier broke he mold. The counry only used o exhibi in overseas rade airssuch as Frui Logisica, PMA and SIAL. No many people believed in hepoenial success o Expoalimenaria. Today, our years on, i is a similarsize o Peru Moda and Peru Gi Show, he larges rade airs o dae. Inhe same year I headed he proposal ha won he Enrepreneurial Creaiviy Award in he Sales and Markeing caegory, and we were nalissin wo caegories: Expor and Food and Nuriion Producs.

EXPOALIMENTARIA ISORGANIZED BY ADEX

WITH THE VALUABLESUPPORT OF PROMPER,THE MINISTRY OF FOREIGN

AFFAIRS AND THE MINISTRYOF AGRICULTURE.

1 Doing Business 20112 World Economic Oulook, he Cenral Reserve Bank o Peru, Minisry o

Economa y Finanzas3 El Comercio newspaper.4 Business inelligence sysem ADEX DATA TRADE.

Explmen:he be

ey heLn amen

d eBYBEATRIZ TUBINOEXPORT MANAGER - ADEX

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spel nvn

de develpmenCompared wih 2009 we have grown in all he indicaors and heacor ha would make he rade air viable was is inernaionalcharacer. The dream and he vision were o provide a showcase orhe mos imporan oods o Lain America and we are succeeding inha aim. Today i is even larger han SIAL Brazil.

Wh n be nd Explmen?Expoalimenaria is a proessional meeing place or supply anddemand as i presens a complee exhibiion o agriculural, agroindusrial and shery producs as well as ingrediens, equipmen,machinery and packaging or he ood processing indusry and hehoel, resauran and caering rade.

Expoalimenaria oers he visior niche producs aimed a a bouiquesyle segmen, such as specialis organic coees, mangos,canned papayas, mixed vegeable apenades , asparagus peso, organic chocolaes lled wih coconu or Amazonian liqueurs, darkchocolae wih quinoa, king kong de maracuya (passion rui lling), organic quinoa wih added value, smoked or rozen rou, rozen paiche (dried and saled sh) and a wide range o regional andinernaional oods, wih pavilions rom counries such as Mexico,Brazil, Ecuador, Colombia and Argenina ec.

For he rs ime he show will eaure he Saln del Ca y Cacao(coee and cocoa bar) and he Rincn de Granos Andinos (Andeancereal corner) sarring quinoa. This marks he sar o our posiioning sraegy or 2013, declared by he FAO o be he InernaionalYear o Quinoa. There will also be he Saln del Pisco, Peru Naura (conaining organic producs) and he Saln Gasronmico.

syn he wn demndBuyers rom more han 50 counries will atend he show, wih hemain ocus being on Lain America as well as Norh America, Europe and Asia. We will be visied by supermarkes HEB, Winn Dixie(USA), Loblaw (Canada), Emke Group (Unied Arab Emiraes), Po deAcar (Brazil) and major imporers such as Goya, Aalana, Roland,Sysco, Sunopa (USA), De Groo Inernaional (Neherlands) ec.

There will be also local buyers such as Cencosud, SupermercadosPeruanos, Makro, Sodexho, Mayorsa, hoel chains, resaurans, selservice oules ec.

he h nnhe be eh en

We have iniiaed a policy o promoing innovaion anddeveloping skills o encourage proessional rade airpresenaions, which is why we are oering he besrom he regions. Each sand ha we visi will help us oundersand he biodiversiy o producs and he poenialand innovaion ha we have in our counry.

Our air was presen a Expoamaznica, Ucayali, whereawards were presened o he company Marca Naivoswih is Amazonian liqueur chocolaes as he BesSand, and o Indusrias Mayo or is La Orquideachocolaes in he Mos Innovaive Produc caegory,which will also be a compeior in he 3rd Innovaion

Cones a Expoalimenaria.

he he dmenn: he mp n mExpoalimenaria is a sraegic ool or promoing our counry image, as many o he visiors who come will enjoy ouris experiencesin ciies such as Lima, Cusco and Trujillo, posiioning our counry asan ineresing place o do imporan business.

I is esimaed ha or Lima he air will represen 8 housand accommodaion nighs, 24 housand lunches and dinners and more han 5million US dollars desined o be spen on shopping and enerainmen, while in he inerior o he counry here is likely o be overa housand ighs, 1,500 nighs accommodaion and more han 2million US dollars spen on ourism, shopping and ood and drink.

This air is made in Peru and we should eel proud o i.

cHaracErisics 2009 2010 2011 2012* Var% 2012 / 2009

Area m2 6600 12000 18000 20500 211Naional sands 195 301 382 442 127Inernaional sands 10 99 130 150 1,400Exhibiing counries 1 5 23 + 20 1,900Naional visiors 7850 19800 27273 30000 282Inernaional visiors 450 740 1715 2000 344Visiing counries 58 + 50 +50Business done in millions o US dollars 25 69.1 471.7 500 1,900

aBLE N1: HE ProgrEssioN oF EXPoaLiMENaria* Estimated

5 Inormaion rom Consorcio Unin Tours Per Visin, our operaor or he air.

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FRUIT LOGISTICA IS THE MOSTIMPORTANT TRADE FAIR FOR

FRESH FRUIT AND VEGETABLESIN THE WORLD AND EACH YEAR

BRINGS TOGETHER THE MOSTREPRESENTATIVE ELEMENTS OF

THE PRODUCTION AND MARKETINGCHAIN: POST-HARVEST EQUIPMENT,

DIRECT MARKETING, PACKAGING,DISTRIBUTION, COLD CHAIN, LOGISTICS

SERVICES, CERTIFICATION, ANDSPECIALIST PRESS ETC.

Fruit

Logistica

2013:Peru, guest of

honorBYWILLIAM ARTEAGA

During he period 2000 o 2011 Peruvian expors o resh rui andvegeables increased rom 101 million US dollars o 1,120 million USdollars, which represens an annual increase o 27%. A he sameime Peru managed o double he number o desinaion markes orhese producs and in 2011 i reached a record gure o 102 markes.The European Union (42%) and Norh America (40%) are he maindesinaion regions.

The developmen o he agriculural expor secor has promoed heposiioning o Peru as a global supplier o rui and vegeables. Ihas become he main global exporer o resh asparagus, he second bigges exporer o avocados, he h o organic bananas andhe sixh larges global exporer o grapes. As a resul Peru has convered isel ino a new key player in he resh produce indusry andbecome a versaile supplier and a responsible parner capable osupplying producs o he norhern hemisphere in he o season.

As a resul, Peru has been nominaed as Gues o Honor or Parner

Counry a Frui Logisica 2013 (Berlin, 06 08 February, 2013). Thisis he maximum saus conerred by he organizers o his rade showon a counry or is relevance wihin he secor and he qualiy o isproducs. I signies a privileged posiion in erms o promoion andhe leading role ha i will play during he rade air, which in urnwill raise is media prole in areas ha go beyond agro indusry,such as ourism and invesmen.

Pevn exp

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IN 2012 THE PERU PAVILIONHAD THE SUPPORT OF

OVER A HUNDRED PERUVIANBUSINESSES IN AN EXHIBITION SPACE

MEASURING 315 M2 AND

IT RECORDED POTENTIALTRADE DEALS WORTH 43 MILLION

US DOLLARS; AN INCREASE OF 15% OVERTHE PREVIOUS YEAR.

Pevn exp

This will be an excellen opporuniy o demonsrae he diversiyand capabiliy o he Peruvian expor range o he various inernaional players and he specialis press, who all atend his major even. Frui Logisica is no jus an opporuniy o promoe andhighligh hose sar producs o he Peruvian expor range, such asasparagus, grapes, avocados, mangos and cirus ruis, bu alsohose ha have excellen growh poenial, such as pomegranaes,passion rui, bananas, blueberries, physalis (Cape gooseberry) andchirimoya (Anonna), which all originae rom Peru.

Peru rs ook par in his show in 2003. Tha year, Peru was represened by our companies on a sand measuring 30 m2. In 2012 hePeru pavilion had he suppor o over a hundred Peruvian businessesin an exhibiion space measuring 315 m2, and i recorded rade prospecs worh 43 million US dollars, which represened an increase o15% over he previous year. Among he range o Peruvian producson oer he ones ha aroused he mos ineres among inernaionalbuyers were he avocados, mandarins, angelos, grapes, mangos,pomegranaes, berries and swee onions.

Frui Logsica covers 80,000 m2 o exhibiion space, where 2,500 ex

hibiors receive more han 56,000 visiors rom 139 counries.

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Lmbyeqe:expn he e he nh

Lambayeque is noed or he expor o is agriculural producs. Allhe year round i produces swee poaoes, pulses and lemons, aswell as coee, chilies, mangos and avocados.

In 2011 he ood expors rom he Lambayeque region oaled 419

million US dollars, which represens 6% o he oal expor valueand an increase o 35% over he previous year. In oal, 1.5 millionUS dollars came rom hydrobiological producs, 174 million US dollars rom nonradiional agriculural producs and 243 million USdollars rom radiional agriculural producs, mainly coee (a 44%growh). During he rs ew monhs o 2012 expor sales o oodsamouned o 101 million US dollars, showing an increase over heprevious period.

Pevn exp

IN THE NORTH OF PERU,ESPECIALLY IN LAMBAYEQUE,

THE LIST OF EXPORT PRODUCTSHAS BEEN EXTREMELY WELLRECEIVED ON THE

INTERNATIONAL MARKET

BYKATHERINE CHUMPITAZ

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XXXXXX

22

Pevn exp

Eigh producs made up 78% o expor sales during he rs halo he year. Coee (44 million US dollars) is expored o Germany,he Unied Saes and Ecuador. The Neherlands has been he maindesinaion or shipmens o maracuya juice (6 million US dollars),while canned green peppers and paprika were expored o he Unied Saes (4 million US dollars) and Belgium (1 million US dollars).Pickles based on chilies, peppers and jalapeos, expored mainly ohe Unied Saes, Germany, he Unied Kingdom and Ausralia. Themain desinaion or diced and cubed rozen mango was he UniedSaes (5.4 million US dollars), and his was also he case or beans(3 million US dollars). Avocados were expored o he Neherlands(2 million US dollars) and, once again, he Unied Saes (0.5 million

US dollars).

The producs ha showed he mos dynamism were rozen asparagus (386%), various rozen peppers (239%), maracuya pulp (55%)and resh grapes (54%), whose main desinaion markes were heUnied Kingdom, he Unied Saes, Ausralia and he Russian Federaion respecively.

Expors were sen o over 25 counries. The Unied Saes, he Neherlands and Ecuador are he main markes and make up 63% ohe expor oal.

Expor sales rom he Lambayeque region go o various pors aroundhe world. Shipmens ha leave rom Paia ake 16 days o arrive inRoterdam, 8 days o reach New York and approximaely 15 hours oge o Guayaquil.

EXPoaLiMENaria

This rade air is an imporan showcase or heagriculural expors o he Lambayeque region. In 2011,seven expor companies ook par in Expoalimenariaexhibied presened he agroindusrial diversiy in bohresh and processed producs: Agrcola San Juan (grapes),King Kones Lambayecano y Llampayec, APIBOS (honey),PROASSA (eminine coee), SOMFRUTAS (organic

mango, maracuya and lemon) and he AsociacinMarayhuaca (edible mushrooms). These did businessworh over 1.5 million US dollars, were agreed as a resul.

PromPer, hrough is ofce or he Norhwes MacroRegion, oers echnical assisance in packaging,corporae image, expor coss, adapaion o producsor he expor marke, rules o origin, opimizaion oexpors hrough FTAs, marke inelligence and logisicsools or expors. The objecive is o guaranee heappropriae and acive paricipaion o companies in

rade missions, business rounds and inernaional andnaional rade airs.

Business deals

EXPORTS ARE SENT TOOVER 25 COUNTRIES.

THE MAIN MARKETS ARE

THE UNITED STATES,THE NETHERLANDS AND

ECUADOR. COFFEE, BEANS,AVOCADOS AND PAPRIKA

MADE UP 70% OF THEEXPORTS FROM

THE REGION.

22

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Huancayo - La Merced11 - 12 OCTOBER

Centro Exporta 2012Contact with buyers from the main markets of the world.

Why take part?

Personalised agendaBusiness roundSeminars

Who can take part?

Export and potential export companies from Junn,Huancavelica, Pasco and Hunaco.

Sectors:Food and drinkBiocommerceGifts and decorative itemsClothing industry

MORE INFORMATION: centroexporta@promperu.gob.pe / mrc@promperu.gob.peJunn, Ayacucho, Hunuco, Huancavelica and PascoPhone: (064) 20 3400

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Pevn exp

Among he wide variey o cericaions esablished o highlighproducion and manuacuring condiions here are some ha areawarded o ceriy he uncionaliy o a oodsu, he specic use oa producion sysem, he avoidance o cerain ingrediens, he producion or locaion sie or raw maerials, he impac on he environmen, he use o a resriced work orce and a air marke price. Thecericaions can be obligaory or volunary. The later are associaed wih a companys ehics and social responsibiliy as well as isimage, alhough hese can also ranslae ino higher sale prices.

The cericaions mos widely used in he producion and markeingo cocoa and coee oer guaranees o he purchaser and presige ohe seller, as hey are deemed o have undergone an evaluaion process. A he same ime hey ensure ha he producer complies wihorganic producion sandards.

The organic cericaions are USDA/NOP (Unied Saes), EU (European Union) and JAS (Japan). In Peru, he main ceriying bodies ororganic producs are Bio Laina Per, BCS KO, Conrol Unin, IMOConrol Lainoamericana Per and OCIA Inernacional Per.

IN THE LAST FEW YEARS,FAIR TRADE AND ORGANIC

CERTIFICATIONS HAVE BECOMEMORE RELEVANT WITHIN

THE MARKET, GIVING ADDEDVALUE TO THE PRODUCTS.

ORGANIC COFFEE AND COCOA AREINCREASINGLY IN DEMAND.

on eend :he m Pe

BYCARLOS VALDERRAMA

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Pevn exp

Pevn exp n nd eeAccording o Fairrade Inernaional, in 2011 global sales o organiccocoa (15% o he oal amoun sold o his produc) reached 6,030housand ons. Sales o organic coee (47% o he oal amoun soldo his produc) came o 46,094 housand ons. Even hough Peru isregisering posiive raes o increase, is global marke share is verylow: i only supplied 0.5% o all he cocoa sold in he world in 2011,

while in he case o coee his gure was 0.6%.

Peruvian expors o convenional coee have shown an imporandynamism and oaled 1,594 million US dollars in 2011. Meanwhilehe producs ha were ceried as organic oaled 189 million USdollars. This represened 12% o he oal expored, wih a growho 47%, greaer han he rae o 26% which was he increase in oalsales o coee.

Sales o cocoa oaled 109 million US dollars, while sales o organiccocoa brough in 37 million US dollars. This means ha here was anincrease o 54%, a higher rae han ha regisered or oal sales (28%).

In 2011, he Unied Saes, he Neherlands, Belgium and Colombiawere he main desinaions or organic Peruvian coee and madeup 57% o he oal. In he case o organic coee, Germany, heUnied Saes and Belgium were he main markes and ook 70%o he oal expors.

Due o he global economic slowdown, in he rs six monhs o 2012Peruvian expors o boh producs saw a drop o 8.8% and 22.8% respecively, as amilies are prioriizing heir spending and demandingconvenional producs a a lower price.

Benefl efnThe dierences in price beween he organic and convenional ormas o coee and cocoa have recorded hisoric maximums. Even ihe prices are purely reerenial because he daa does no speciyhe dieren cericaions ha a produc can have he price o ceried organic beans is less quick o all han ha o convenionalbeans when here is a drop in demand. Guaraneeing a produc asorganic wih a cericaion makes i possible o ge he bes longerm proabiliy. This is because prices are higher and coss or ungicide or pesicide reamens are lower. In addiion, he producionprocess becomes more susainable over ime hanks o he promoion o he conservaion o he ecosysem and he biodiversiy.

Wih he aim o reducing he coss o cericaion i is recommendedha producers join ogeher, given ha he ceriying companieswork wih areas o producion. However, i is essenial o se up aninernal conrol sysem wihin hese associaions and o guaraneeull compliance wih all he requiremens.

Wihin his ramework, PromPer oers suppor in raining and assessmen o various associaions and companies wih he aim o obaining air rade and organic cericaions.

109

807169

45

32292621

15

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

9o o 1 1 2

412

1813

27

37

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

1594

889

585645

427508

307286181188180 189

1088311070272317896

PEruViaN EXPors oF us$ MiLL.orgaNic coFFEESource: SUNAT. Market Intelligence compiled by PromPer

PEruViaN EXPors oF us$ MiLL.orgaNic cocoaSource: SUNAT. Market Intelligence compiled by PromPer

Organic

Toal

Organic

Toal

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inevew

caMPosoL:

Pe ndnnvnCAMPOSOL, A LEADING COMPANY

IN THE BUSINESS OF AGRICULTURALEXPORTS WITH ADDED VALUE, HAS

SUCCEEDED IN POSITIONING ITSELFIN VARIOUS MARKETS THANKS TOITS COMMERCIAL VISION AND ITS

STRONG COMMITMENT TO ITS AIMS.

The curren perormance o he Peruvian agroindusrial secor is anexample o good commercial managemen, efciency and eeciveuse o he counrys errain and microclimaes. The seady growho agriculural expors rom Peru in imporan commercial cenersis he resul o he applicaion o various sraegies, which have led

o diversicaion wihin he markes.

Camposol, which began operaing in 1997, has become he leading company in he agroindusrial secor in Peru, wih more han25 housand hecares o land in La Liberad and Piura. This is heresul o having a vision and clear objecives and he consan improvemen o is inernaional managemen srucure and producion processes.

The main sraegy o he company is verical inegraion, whichgives i conrol rom culivaion hrough o disribuion in Europeand he Unied Saes, where i has he disribuion ceners Campo

sol Europa and Camposol Fresh, respecively. The company planso se up a hird disribuion cenre in Asia by he end o his year orhe beginning o 2013, according o he Sales Direcor o Camposol,Jos Anonio Gmez: The aim is o oer our range o producs allhe year round in order o mainain a seady supply o he aoremenioned markes, hrough various suppliers a a global level.

The diversied produc palete, wih welve dieren cericaions,including HACCP, Kosher, BASC, ec., is a disinc advanage o Camposol, explained Jos Anonio Gmez. All he producs are moniored; hey undergo special reviews and consan qualiy conrols oensure ha he ransi imes and he shel imes do no lead o anydeerioraion o he producs. In his way hey compee on equal

erms wih global suppliers such as China (wih whie asparagus),Egyp and Spain (wih arichokes) and Mexico (wih peppers).

2012*

2009

2011

2008

2010

2007

113 1

27

107

100

144

63

160

140

120

100

80

60

40

20

-

caMPosoL: DEVELoPMENoF EXPors

In millions of US$

* January - June 2012 Source:SUNAT. Compiled by:PROMPER

JOS ANTONIO GMEZSALES DIRECTOR OF CAMPOSOL

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inevew

In he las ve years he expors o Camposol have mainained anaverage growh rae o 6%. This means ha in 2011 hey amounedo 144 million US dollars, which represened an increase o 44% overhe previous year. The producs ha help o explain his growh arecanned asparagus (33 million US dollars, 19%), resh avocados (30million US dollars, 85%), red peppers (19 million US dollars, 17%),resh asparagus (17 million US dollars, 4%) and resh mango (12

million US dollars, 43%).

Despie he crisis ha has aeced various European markes, Spainconinues o be he main desinaion or he expors o Camposol,which oaled 46 million US dollars in 2011 wih a posiive variaiono 12%. Spain was ollowed by he Unied Saes (25 million US dollars, 118% growh), he Neherlands (24 million US dollars, 0.2%),Germany (15 million US dollars, 113%) and France (8 million USdollars, 42%). The producs mos in demand in he hree main markes, which also bene rom an FTA or similar preerenial erms,are red peppers, canned asparagus, mangos and resh avocados.

However, markes such as Chile, Japan and Mexico, ha have greapoenial rom he poin o view o Camposol, have pesicide resricions on resh avocados and cirus ruis, which are wo o he companys main producs.

PorFoLiooF ProDucs

Jos Anonio Gmez old us ha even hough he crisis has had aneec on sales in Europe, he company has been able o counerbalance his siuaion very quickly hrough marke diversicaion. Heexplained ha in 2011 he company expored o 47 markes, 12 morehan he previous year. These include Souh Korea, Mexico, India,Hong Kong and he Unied Arab Emiraes. In addiion, Camposolmanaged o ge he Unied Saes o li heir pesicide regulaions

on resh avocados in 2010, in order o achieve sales o over 5 millionUS dollars in 2011.

In he rs six monhs o 2012 expors o Camposol oaled 63 million US dollars and wen o 31 markes, 10 more han he same period in he previous year. The main marke during his period washe Unied Saes (15 million US dollars), which made up 24% ohe oal value expored by he company. This was ollowed by heNeherlands (15 million US dollars, 24% paricipaion), Spain (11million US dollars, 18%), Germany (8 million US dollars, 12%) andJapan (3 million US dollars, 4%). Recenly he company has eneredhe Ukrainian marke wih one o is mos represenaive producs:

canned peppers.

Currenly Camposol is ocusing is eors on research, developmenand innovaion, he hree pillars o inernaional compeiiveness.Aer more han 10 years in inernaional markes, i has demonsraed ha i can be a he vanguard o he global ood indusry.

PriNciPaL MarKEs 2011Source : SUNAT. Compiled by: PROMPER

32%

19%

17%17%17%

10%

5%Spain

UniedSaesNeherlands

Oher

France

Germany

Freh

Green and whie asparagusMandarinsMangosAvocadosGrapes

Canned

ArichokeGreen and whie asparagusMangosRed peppers

Frozen

Green and whie asparagusPrawnsMangosAvocadosRed peppers

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EXPORTER TEST

* In order to offer a beer servicePROMPER will ask companiesto complete the EXPORTER TEST.

SERVICES TO THE EXPORTER

PROMPER invites all potential and existing exporters thatare interested in its services, technical assistance, programs,

international trade fairs and trade missions to register forthe EXPORTER TEST*.

The results will provide you with an analysis of yourexpertise and potential as well as possible weaknesses that

could be improved.

You can also discuss the details of the report bycontacting one of the PROMPER consultants, who will be

able to give you a more in-depth analysis of theresults and help you to improve your skills.

Register at:

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Mkn exp ee

THERE IS CURRENTLYA CONSIDERABLE LACK OF

CLARITY REGARDINGTHE USE AND UTILIZATION

OF THE INTEROCEANICHIGHWAY. IN THIS ARTICLE WE

PROVIDE KEY INFORMATIONABOUT THE PROCEDURESTHAT MUST BE FOLLOWED.

HEiNErocEaNicHigHWaY:mvn le

he nhwe Bzl

BYCAROL FLORES

chekpnWhen ransporing cargo by land i is imporan o bear in mindha he las conrol poin beore crossing ino Brazilian erriory

is he checkpoin o Iapari (Puero Maldonado, Madre de Dios).This marks he meeing poin o various inspecion bodies such asImmigraion, he Peruvian Naional Police (PNP), Suna, Cusomsand Perus Naional Agriculural Healh Service (Senasa).

The ofces a he Iapari checkpoin are open rom 4.30pm. Thebes opion or ransporaion companies is o arrange he expor ahe Cusoms Inendancy o Puero Maldonado, locaed in he ciyo he same name hree hours away rom he checkpoin. Here hedocumenaion and securiy issues are reviewed.

There are plans in he pipeline or 2014 o se up a Binaional Bor

der Cenre (CEBAF) a he border crossing a Iapari, which willincorporae all he conrol auhoriies under one modern, efcieninrasrucure.

Wehe leA presen here are no suiable areas or carrying ou cargo inspecions a he border crossing; however requen imporers havehad heir own warehouses approved as a Primary Zones so ha herelevan inspecions can be carried ou in beter condiions.

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Mkn exp ee

PEru oPENiNg iMEs BraZiL oPENiNg iMEs

1 For expor services i is recommended ha you arrive aer 4pm.

cn he bdeOnce he relevan permis and auhorizaions have been graned heransporaion can coninue on is journey o he border. The rspoin o conac in Brazil is he checkpoin o Assis, (20 minues romIapari). The own o he same name and he inernaional crossing poin are locaed beween hese wo poins. Brazilian insiuionssuch as Immigraion, he Reiceia Federal (cusoms), and he Minisry o Agriculure, Livesock and Supply (MAPA) are all based here.

On he Brazilian side here is an adequae inrasrucure or checking vehicles and here are designaed areas or cargo inspecions. Iis also imporan o remember he change in ime zones beween hewo counries.

In Assis, he cusoms ofce (Receia Federal) will only issue a ransipermi o ake he vehicle o Epiaciolandia, locaed one and a halhours rom he conrol zone, where he cargo will be subjeced o herelevan cusoms check.

For his reason i you require he paricipaion o MAPA ofcials iis necessary o coordinae he presence o classicaion specialiss.

rd neThe armac o he Souhern Ineroceanic Corridor ha runs beweenhe ciies o Puero Maldonado and Assis is in perec condiion or inernaional ransporaion. Assisance is provided by he permanenpresence o he operaor all along he roue. The maximum speedpermited on he Puero Maldonado Assis srech is seveny kilomeers per hour.

impn pdThe imporer mus provide correc inormaion on he requiremens hamay be demanded by he conrol auhoriies in Brazil in order o pre

ven problems a he border crossing. In he case o perishable goods,Brazil demands compliance wih healh and classicaion requiremens. In order o impor producs o his counry he imporer musbe regisered wih Siscomex, (Sisema Inegrado de Comercio Exerior).

The average ime ha a Peruvian produc remains in a Brazilian poris beween our and eigh days.

npA Peruvian ransporaion company ha wishes o ranser cargoo Brazil mus have inernaional auhorizaion and have obainedoriginal and supplemenary permis. The ormer is arranged in Limawih he Minisry o Transpor and Communicaions. Then he auhoriies in Brazil mus issue a documen o conormiy and ypeapproval, which requires a counerpar in his counry. This can henbe used o obain he supplemenary permi.

THE IMPORTER MUSTPROVIDE CORRECT

INFORMATION ON THEREQUIREMENTS THAT MAY

BE DEMANDED BY THECONTROL AUTHORITIESIN BRAZIL IN ORDER TO

PREVENT PROBLEMS AT THEBORDER CROSSING.

Immigraion 7am 7pm Immigraion 8am 8pm

SENASA 8am 6pm MAPA 7am 5pm

CUSTOMS (SUNAT) 24 hours Cusoms (Receia Brasilera) 24 hours

PNP 24 hours POLICE 24 hours

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Peru wakes up the world, try it for yourself

Exhibition CenterEl Vivero - Jockey Club

Lima - Peru

VIII National Competitionfor Quality Coffee

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