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DECLARATION
I hereby declare that this dissertation project “Multi-Utility Job
description– A study for Wipro Infotech, Bangalore” is a record of
independent work carried out by me, under the guidance of
Dr.V.Prakash, Adjunct Professor, MPBIM, Bangalore (Internal Guide),
Dr.K.V.Prabhakar, Adjunct Professor, MPBIM, Bangalore
(Internal Co-Guide), and Ms. Osmita Gandhi Manager – HR, Wipro
Infotech, Bangalore (External Guide) towards partial fulfillment of
requirements for the award of MBA Degree of Bangalore University at
M.P.Birla Institute of Management, associate Bharatiya Vidya
Bhavan.
This has not been submitted in part or full for the award of any degree
or diploma of any University / Institution.
PLACE: BANGALORE
DATE: (RANJEETA MOHAN)
CERTIFICATE
This is to certify that Ms. Ranjeeta mohan has prepared this
dissertation entitled “Multi-Utility Job Description – A study for
Wipro Infotech, Bangalore”, under our guidance and supervision.
Place: Bangalore (Dr. V. Prakash)
Date: (Internal Guide)
(Dr. K.V. Prabhakar)
(Internal Co-Guide)
ACKNOWLEDGEMENTS I would like to express my sincere gratitude to Ms. Osmita Gandhi
Manager –HR, Wipro Infotech, Bangalore for giving me the
opportunity to be a part of their HR department.
I would also like to thank my project guide Dr. V. Prakash who
guided me through the entire project.
I am equally indebted to my co-guide and faculty Dr. K.V. Prabhakar,
for his continuous support and untiring guidance during the project.
Above all I would like to thank all my friends and also the staff of
MPBIM who have helped me in completing this project.
RANJEETA MOHAN
CONTENTS
Page.No
EXECUTIVE SUMMARY 1
CHAPTERS
1. INTRODUCTION
Background of the study 4
Statement of the problem 20
Need and significance of the study 20
Objectives of the study 20
2. COMPANY PROFILE 21
3. REVIEW OF LITERATURE
Purpose of Literature review 34
Methodology of Literature review 34
Conclusion 38
4. RESEARCH METHODOLOGY
Type of Research 40
Sampling Technique 40
Sampling size 40
Sampling Description 41
Tools used for data collection 44
Actual collection of data 45
Tools for data analysis 46
Research limitations 46
5. DATA ANALYSIS AND INFERENCES 47
6. SUMMARY OF FINDINGS 60
7. RECOMMENDATIONS
Recommendations 63
Directions for further Research 101
ANNEXURE
1A Job Description Questionnaire 103
1B Multi-Utility Job Description Questionnaire 109
Select Bibliography 112
LIST OF GRAPHS
Sl No. Graph Description Page No.
1 Job Description is an essential document 48
2 Various ways in which the Job Description helps employees 49
3 Necessity of a well-formatted Job Description document in the organization 50
4 Preferred Job Description Format 51
5 Need for a precise and unambiguous Job Description in today’s work environment 52
6 Contributing factors for the need of precise & unambiguous Job Description 53
7 Preferred components of Job Description 54
8 Identified Application areas of Job Description 55
9 Different ways that Job Description can impact job performance 56
10 Personal benefits derived by a well-documented Job Description that would help employees’ growth in their career 57
11 Willingness of the employees to be a part of the documentation of the Job Description process 58
12 Employee participation techniques in the Job Description documentation process 59
Executive summary
Wipro Infotech is the domestic and Asia Pacific IT services, solutions and
products arm of the Rs. 58,800 million Wipro Ltd. Wipro InfoTech offers a
comprehensive suite of IT Infrastructure Solutions, Professional Services,
Communication Services, and Business Solutions. Wipro InfoTech division has to
its advantage, several years of experience in providing IT solutions, supporting
large base of customers, and high-end systems, across large number of
locations, and a network of business partners. Wipro InfoTech is expanding its
horizons into other countries with best of breed IT minds at work, assisted by
robust processes, and alliances with world’s leading companies.
The concept of HRM implies a philosophy of people management based on the
belief that human resources are uniquely important to sustained business
success. The key function of HRM is to determine systematically which employee
are expected to perform a particular function or task that must be accomplished
in order to achieve organizational goals consistent with sustaining the firms
competitive advantage. The cornerstone of the organization is therefore, the set
of jobs performed by its employees. As a result, studying and understanding job
through a process known as job analysis is a vital part of any HRM program. The
menu of job analysis consists of job contents, job context, and workers
requirements. HR professionals prepare this menu of job analysis and document
it in a systematic way to produce a job description. A Job description is a written
of what the job entails. It is difficult to overemphasize how important a Job
description is to an organization.
The main objectives of this research work is to develop a multi utility job
description format for Wipro Infotech and also to document the job descriptions
for Sales and Delivery positions across the five business units. The crucial
objective of the study is to also identify the application areas of job description.
This research is primarily qualitative in nature. This study is based on the data
collected through various brain storming sessions, structured questionnaire and
in-depth interview with key personnel. The sampling technique used is stratified
sample technique. Since the research topic is highly qualitative in nature, we are
prompted to use simple percentages so as to make the data more succinct and
amenable for easy interpretation.
The most important findings of the research work was the various components
that employees feel should be a part of the job description format along with the
wide range of application areas identified of job description document.
The crucial recommendations provided to the company after collection data
through secondary sources and primary source, i.e., field investigation dealt with
the development of Multi-Utility Job Description format, the documented Job
description for forty positions for the Sales and Delivery positions across five
Business units of Wipro Infotech and finally the application areas of Job
descriptions.
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BACKGROUND OF THE STUDY
Organizations have evolved because the overall mission and objectives of most
institutions are too large for any single person to accomplish. Consequently, the
organization must have a systematic way to determine which employees are
expected to perform a particular function or task that must be accomplished. The
cornerstone of the organization is, therefore, the set of jobs performed by its
employees. These jobs, in turn, provide the mechanism for coordinating and
linking the various activities of the organization that are necessary for success.
As a result, studying and understanding the jobs through the process of job
analysis is a vital part of any HRM program.
Job Analysis was almost non-existent three decades ago. The major thrust
behind Job Analysis is the civil rights movement, which requires that the factors
governing hiring, firing and promoting should be job related. The only means of
establishing this job related factor has been to identify what the job entails and
what an incumbent worker must possess to perform successfully on the job. Job
analysis helps to establish this.
Job Analysis is a systematic exploration of the activities within a job. It is the
basic technical procedure, one that is used to define the duties, responsibilities,
and accountabilities of the job. Job analysis provides answers to questions such
as these:
¾�How much time is taken to complete important tasks?
¾�Which tasks are grouped together and considered a job?
¾�How can a job be designed or structured so that the employee’s
performance can be enhanced?
¾�What kinds of behavior are needed to perform the job?
¾�What kind of person (traits and experience) is best suited for the
job?
In simple terms, job analysis may be understood as a process of collecting
information about a job. The process of job analysis results in two sets of data:
1. Job Description
2. Job Specification
Job Description & Job Specification in Job Analysis
-RE�$QDO\VLV �A process of obtaining all pertinent job facts
Job Description A statement containing items:
• Job Title
• Location
• Job Summary
• Duties
• Machines, Tools & Equipments
• Materials & forma used
• Supervision given or received
• Working Conditions
• Hazards
Job Specification
A statement of human qualifications
necessary to do the job such as:
• Education
• Experience
• Training
• Judgment
• Initiative
• Physical Effort
• Physical Skills
• Responsibilities
• Communication Skills
• Emotional Characteristics
Job analysis is defined as the process of determining the activities, duties, and
responsibilities of the job (Job Description) along with the desired attributes of the
person who is most suitable to hold the job (Job Specification). This will also
assist arranging jobs in a hierarchal order in relation with each other (Job
Evaluation) for the purpose of fixing compensation (Job Pricing).
Job Specifications
For simplification purpose, "specifications" are the skills and background
necessary to perform the responsibilities of the job. Job specification is a written
document indicating the appropriate characteristics of a suitable person who can
make the job as defined in the job description. It gives the desired attributes of
the person who can be most successful in performing the task. Job specification
therefore, contains information about the potential candidate. It covers the
following aspects.
Biographical data like age, sex, religion etc
Physical attributes like height, weight, stamina etc
Mental abilities like verbal ability, quantitative ability, analytical reasoning
Personality and Aptitude like value system, attitude, beliefs and etc
Knowledge and Skills like educational qualification experience and etc
There is no standard format for job specification. In many formats one can find
job specification to be included as part of the job description. The job description
would include a separate paragraph describing the job specification in terms of
both behavioral and technical competencies along with the relevant knowledge,
skills and abilities required be an individual to perform a particular task.
Job description
Job description is s broad-scope explanation of a position’s requirements
indicating the duties for the position and the expertise and capabilities required of
a person to adequately perform in that position. It contains the job title, basic
qualifications required, age, experience, preferred industries and mission of the
position that is being advertised.
It details the primary, secondary and tertiary responsibilities of the incumbent --
called key result areas in HR parlance. It outlines the mandatory and optional
skill sets and competencies required for the position. It tells the candidate his
position in the firm's hierarchy by giving information about the meetings an
incumbent is required to attend, number and types of reports to be provided to
his superiors and reports that would be received from his subordinates. Further, it
would specify the amount of time an incumbent needs to allocate to the various
roles expected of him and the level of parallel reporting he needs to do in case
the role entails working in cross functional teams.
In other words job description is:
• A written statement of what an employee does in an organization
• A way of identifying the major components of a job, and how one job
relates to another job.
• A ‘map’ or ‘plan’ of action giving rational direction to the way in which the
job is carried out. In this sense the job description sets boundaries or
constraints on an employees activities.
• A definition of the organizations expectation of the jobholder
• A description of a JOB. If an employee is transferred or moves to another
job the job description remains the same. However, if the job itself
changes then the description needs amendments.
• Demonstrations of the organization of its interest in what employees do.
In short a job description is a written statement listing the elements of a particular
job or occupation, e.g., purpose, duties and accountabilities, the scope of
responsibilities, the organizational relationship and necessary knowledge, skills
and competencies. It should be accurate, concise and complete.
Writing a job description should be jointly agreed exercise between jobholder and
the manager. Researching agreement through discussion develops a common
understanding of the job and allows for future development in a structured and
controlled way.
If the jobholder are not involved in writing the job descriptions and do not fully
understand the process, then feeling of puzzlement, anxiety, indifference and
hostility may occur. Asking about jobs exposes employees attitude towards
particular tasks and to other employee within the same work group. Specific and
long standing problems and grievances may well surface and need attention
Consultation with trade Unions may provide a useful and constructive way of
discussing and agreeing the way in which job description should be introduced
and written.
Checklist before writing a job description
• Have the reasons for writing job descriptions been clearly thought
through?
• Does the organization have the time and resources to embark on this
activity?
• Is the intention to write job description serious?
• Is the intention shred by all involved?
• Do all users understand the need for and the uses of job description, and
the method of writing them to be used?
• Has provision for revision of job description been buiit into the process so
that changes in the work practices and procedures can be incorporated
and appropriate?
IMPORTANCE OF JOB DESCRIPTION
Job descriptions are essential. Job descriptions are required for recruitment so
that the applicants can understand the role. Job descriptions are necessary for all
people in work. It defines a person's role and accountability. Without a job
description it is not possible for a person to properly commit to, or be held
accountable for, a role. Job descriptions improve an organization’s ability to
manage people and roles in the following ways:
• Clarifies employer expectations for employee
• Provides basis of measuring job performance
• Provides clear description of role for job candidates
• Provides a structure and discipline for company to understand and
structure all jobs and ensure necessary activities, duties and
responsibilities are covered by one job or another
• Provides continuity of role parameters irrespective of manager
interpretation
• Enables pay and grading systems to be structured fairly and logically
• Prevents arbitrary interpretation of role content and limit by employee and
employer and manager
• Essential reference tool in issues of employee/employer and dispute for
discipline
• Provides important reference points for training and development areas
• Provides neutral and objective (as opposed to subjective or arbitrary)
reference points for appraisals, performance reviews and counseling
• Enables formulation of skill set and behavior set requirements per role
• Enables organization to structure and manage roles in a uniform way, thus
increasing efficiency and effectiveness of recruitment, training and
development, organizational structure, work flow and activities,
• Enables factual view (as opposed to instinctual) to be taken by employees
and managers in career progression and succession planning
WRITING EFFECTIVE JOB DESCRIPTIONS
A job description describes the major areas of an employee's job or position. A
good job description begins with a careful analysis of the important facts about a
job--such as the individual tasks involved, the methods used to complete the
tasks, the purpose and responsibilities of the job, the relationship of the job to
other jobs, and the qualifications needed for the job.
Job description serves so many useful purposes that they’re arguably the most
important tool that HR administrators have.” Employees need to know what is
expected of them” says Marcia Keegan, Employment Law Counsels for the Law
firm Wiggins & Dana in Hartford, Conn, “ and a good job description is an
excellent tool for communication”.
Detailed, objectively written job descriptions are the roadmap for evaluating the
success of the employees. Without them we can’t set performance standards or
measure accomplishments especially for employees we are evaluating for the
first time. Furthermore should the need for discipline arise based on poor
performance, airtight job descriptions let one focus on the business needs
without worrying that you’re relying on unclear or subjective standards of
conduct.
It's important to make a job description practical by keeping it dynamic, functional
and current. We should not get stuck with an inflexible job description! A poor job
description will keep our employees and us from trying anything new and
learning how to perform their job more productively. A well-written, practical job
description will help one avoid hearing a refusal to carry out a relevant
assignment because "it isn't in my job description." Realistically speaking, many
jobs are subject to change, either due to personal growth, organizational
development and/or the evolution of new technologies. Flexible job descriptions
will encourage the employees to grow within their positions and learn how to
make larger contributions to the company.
Some useful preparations by the manager before writing job description��
• Gather together all available and current information about the job to be
described. Note areas that need more explanations.� • Decide whether or not a lengthy discussion/ interview would make writing
the description easier. If so;
�� Agree on the interview time
�� Be ready to explain why and how the job description is to be
written, and answer queries of the jobholder
�� Decide on the questions to be put forward to the incumbents. This
could be in the form of a questionnaire or a structured interview.
�� Try and keep the questions brief and simple and clear, encourage
simple explanations and description �
• Take notes as the interview progresses, summarize particular points and
check if they are understood properly.
• Draft the job description keeping all the important points
• Ensure that both jobholder and the supervisor agree upon the job
description. This is necessary for validating the job description
Checklist
Before interview:
• Gather and read all available and relevant job information
• Arrange discussion with the Supervisors and get a better idea about the
nature of the job for which job description is to be drafted
• Arrange interview and establish purpose of the interview
When Interview is arranged
Ask for explanations and examples: summarize as you progress and take notes
Write up job description and reach agreement
�
WRITING SENTENCES FOR JOB DESCRIPTIONS
• Use clear and concise language.
When possible, use words that have a single meaning.
Use examples / explanations for words which have varying interpretations
• Use non-technical language whenever possible.
A good job description explains the objectives, duties, and responsibilities
of a job so that they are understandable even to a layperson.
• Use telegraphic sentence style (implied subject / verb / object /
explanatory phrase). Avoid unnecessary words
• Keep sentence structure as simple as possible; omit all words that don't
contribute necessary information.
• Begin each sentence with an active verb. Always use the present tense.
• Whenever possible, describe the desired outcome of the work, rather than
the method for accomplishing that outcome.
For example, instead of "writes down phone messages"- a task-oriented
approach - you might say "accurately records phone messages.
• Avoid words, such as "handles," that don't tell specifically what the
employee does.
Others you may want to avoid: "checks," "prepares," "examines," "sends."
If these words are the most accurate and specific ones available, it may
be acceptable to use them. But if a more specific term would describe the
task more clearly, use it.
• Use generic terms instead of proprietary names ("Microsoft," "Xerox,"
"Macintosh," etc.).
• Avoid using gender-based language.
• Qualify whenever possible.
Don't just say that a file clerk "files" materials; say that s/he "files
alphabetically."
JOB DESCRIPTION FORMATS
A job description should be written and presented in a consistent way. If there is
to be more than one writer someone must be responsible for editing the job
descriptions to ensure a similar results. The ideal job description in written in an
impersonal, rather than two-dimensional way with the emphasis on clarity and
conciseness.
A job description will include the following details:
• Job title
• Location within the organization i.e. department/section
• Reference/job number
• Organization chart
• Reporting relationship
- Reports to
- Supervises
• Main purpose or objective of the job in the form of a summary
• List of main duties and responsibilities
- Including an indication of the delegated limits of authority and an
estimate of frequency of task
- Occasion/infrequent tasks could be separated out and mentioned at
the end of the list
- Flexibility statements are frequently included e.g. ‘Undertakes any
duty which may be reasonably allocated by the Superior.’ Try to
ensure that this clause is not a substitute for specifying duties fully.
• List of knowledge, skills and abilities
- Including educational qualification and any professional
qualification required
- Technical and Behavioral competencies required
- Years of Experience
Job description is an important document for an organization. It is very essential
for organization to have a well-formatted, documented job description. Job
description gives a broad-scope explanation of a position’s requirements
indicating the duties of the position and the expertise and capabilities required by
a person to adequately perform in that position. Job description gives details
regarding the job, its tasks and elements. Opinion differ how to present such a
report. There is no standard format on which job description is prepared. Three
viewpoints exist on how job description is presented. These are given below:
• It must be written in details and in terms of work flow diagram
• It must be brief stating “Performance Standards”
• It must be terms of task/functions, duties and responsibilities
British Institute of Management has given the following four guidelines for
preparing job description:
• Give a clear, concise, and readily understandable picture of the whole job
• Describe in sufficient details, each of the main duties and responsibilities
• Indicate extent of direction received and supervision given
• Ensure that a new employ understand a job by reading the job description
For the purpose of developing a job description format extensive research was
done and various formats used by different organizations collected and analyzed.
Mercers format, Hays format and Dictionary of Occupational titles are examples
of few formats that were studied for the purpose of developing a new format for
Wipro InfoTech. While developing and researching, an endless variety of formats
used to display job descriptions were found. These ranged from complex pre-
printed forms to simple listings. To bring order to the data, the job description
format created for the purpose of documentation was purposely kept simple. One
can find a more complex and comprehensive job description formats, but they
are the exception.
Examples of Job description format
• Dictionary of Occupational Titles
As stated previously, job descriptions are written narratives of the major duties
and responsibilities of job incumbents. The following job description is derived
from the Dictionary of Occupational Titles (DOT). Now in its 5th edition, DOT
provides comprehensive standardized information that can be very useful in
conducting job analysis and preparing job descriptions. The following is an
example of a Job description formatted in tune with the DOT format;
Title: Secretary
Pay Range: E10
Job Analyst: Ann Smith
FLSA Status: Nonexempt
DOT Code: 201.362-030
Report to: Office Manager
Job Summary (from Dictionary of Occupational Titles; DOT):
Schedules appointments, gives information to callers, takes dictation, and
otherwise relieves officials of clerical work and minor administrative and business
detail.
Duties and Responsibilities
Opens, date stamps, sorts, and distributes mail.
Answers telephone and provides information/assistance or routes caller to
appropriate staff member.
Takes phone or visitor messages and delivers to appropriate individual.
Greets visitors to the office and directs them to appropriate individual.
Composes and types routine correspondence and memoranda using word
processing software.
Compiles and types statistical reports using spreadsheet software.
Knowledge, Skills, and Abilities (established by supervisor)
Knowledge of modern office procedures and methods including telephone
communications, office systems, and record keeping.
Knowledge of modern business communication, including style and format of
letters, memoranda, minutes, and reports.
Skill to use a personal computer and various software packages.
Skill to type 50 words per minute.
Ability to establish priorities, work independently, and proceed with objectives
without supervision and handle and resolve recurring problems.
Credentials and Experience (established by supervisor)
Associates degree with courses in secretarial/office administration.
Two years related experience or
Equivalent combination of education and experience.
Special Requirements (established by supervisor)
Willing to work overtime, holidays, and weekends as requested by Office
Manager.
• Hays format
Company: Fiction Publishing ltd
Department: Sales
Job title: Secretary
Purpose of the Job:
Providing in efficient and effective ways , full secretarial support to the head and
staff of the department so that they are able to carry out their tasks, using the
available time and resources as efficiently as possible.
Relevant quantitative information:
Sales 2004:
Departmental budget:
Relevant accountabilities:
Communication
Ensuring efficient Internal communication, in particular recording and passing
through messages and appointments.
Core activities:
Accepting, screening and passing through incoming calls for head and staff.
Dealing with routine issues and
Keeping an diary, coordinating and monitoring appointments of head and staff.
Making hotel reservations and travel bookings on the basis of instructions.
Correspondence
Effectively processing and recording business information and arrangements.
Core activities:
Selecting incoming and outgoing mail for head and staff
Screening the main distribution to head and staff.
Handling the correspondence of the department on the basis of guidelines.
Independently handling routine correspondence
Information processing and management
Information that is available and accessible to the head and staff
Core activities:
Managing the mail and documentation files, which include confidential material.
Requesting information from internal/external sources upon request of head
Collecting data for meetings, distributing documents according to instructions,
taking notes and making a first draft of minutes or reports.
Miscellaneous
Providing accurate support for specific tasks of department.
Core activities
Welcoming and attending to visitors
Dealing with standard administrative tasks related to secretarial work.
Traditional Job Description
Job Title: ....................................... Company Job Code: ....................................... FLSA Status: ....................................... Division/Department ....................................... EEO Code: ....................................... Reports to: ....................................... Salary Grade/Band:
....................................... Last Revision Date: .......................................
SUMMARY
This section provides an overall summary of the job.
PRIMARY RESPONSIBILITIES
This section provides the primary functions of the job. The responsibilities are usually in order of importance and/or time spent. This list may also be used to define "essential functions" for the purposes of the Americans with Disabilities Act. Therefore, duties listed here should be considered "essential". If an applicant cannot perform most if not all of the essential functions, the applicant will not be considered for the position.
ADDITIONAL RESPONSIBILITIES
This section provides additional functions of the job. The responsibilities are usually desired but not required. These duties are not "essential functions"; therefore, even if an applicant can not perform these duties, the applicants will still be considered for the position.
KNOWLEDGE AND SKILL REQUIREMENTS
This section provides specific knowledge and skill requirements such as sales techniques, facilitation skills, generally accepted accounting principles, and physical requirements. The number of years experience and/or education requirements are also listed here.
WORKING CONDITIONS
This section contains information on working conditions out of the ordinary such as extensive travel, high noise levels, and frequent lifting of over X pounds. ACKNOWLEDGMENT
This section provides dated signature lines for the manager/supervisor and employee. This provides a record that the employee was shown and understands the job responsibilities.
PROBLEM STATEMENT
Problem statement – There is no existing job description format at Wipro
Infotech
Outcome – To develop a Job Description format that is comprehensive and
consistent and use the same to identify the wide range of application areas of
Job Description
The problem statement, and outcome helps focus on defining tasks and
gathering data.
NEED AND SIGNIFICANCE OF THE STUDY
Though more HR professional’s feel that technology and rapidly changing jobs
will eventually decreases the need for job descriptions it still seems unlikely that
there are any relevant aspects of human resource that do not depend on
accurate job description. A number of special purpose job description formats
have been developed by a variety of HRM experts during the past 20-25 years.
There is a need to develop a special purpose job description for the company
chosen for our research investigation.
The main aim of this research work is to develop a standard job description
format, documentation of the job descriptions across sales and delivery positions
for the five business units of Wipro Infotech. The most crucial outcome of this
study is to identify the vast application areas of job descriptions.
OBJECTIVES
• To develop a Job description format for Wipro Infotech
• To document the job descriptions for sales and delivery functions across
five business unit of Wipro Infotech
• To validate the job descriptions so developed
• To identify the application areas of Job Descriptions
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Wipro Infotech is the IT Services, Solutions & Products division of the Rs. 58,800
million Wipro Limited. With over two decades of experience, Wipro has stamped
its presence on the Indian market and leads the Indian IT industry.
Headquartered at Bangalore, our business spans India, Asia Pacific and the
Middle East.
By collaborating with Wipro, organizations garner the power of tried and tested
frameworks, strong domain knowledge, a large pool of certified technology
specialists and best of breed alliances. We bring to market tailor-made; industry
specific solutions that help meet your business challenges while increasing
operational efficiency.
Wipro have leveraged our two-decade old expertise and experience in meeting
the IT needs of enterprises that enables them to offer comprehensive IT solutions
that encompass best-of-breed products, best-practice IT services and best-in-
class enterprise solutions.
Wipro help architect, implement and manage the entire IT lifecycle of their
customers through a complete portfolio of IT Services. Wipro’s services are
backed by over two decades of experience handling complex integration projects
in India and abroad. Multi-platform expertise, extensive reach and tested delivery
mechanisms help us deliver reliable, high-quality, cost-effective IT services.
Wipro Infotech’s IT services are crowned by in-depth Consulting Skills that are
reinforced by a keen understanding of the key role that technology plays in
enabling business. The Consulting portfolio includes Strategic Consulting
Services, IT Governance & Optimization Consulting, Process Consulting,
Business Continuity and Risk management Consulting. Over the last two
decades Wipro Infotech has etched a trail-blazing path through the Indian IT
industry--fuelling the growth of Information Technology in the country.
Where did the journey begin?
Wipro was set up in the backdrop of the small town of Amalner in Maharastra in
1945. Primarily an oil factory, the chief products were Sunflower Vanaspati and
787 laundry soap (a by-product of the Vanaspati operations). The company was
called Western India Products Limited, with a modest presence in Maharastra
and Madhya Pradesh.
It was in the early eighties that Wipro made its foray into the InfoTech arena. An
energetic, committed team of professional R & D and marketing managers came
together in Bangalore in 1980. With this began the Wipro InfoTech story. In a
small lab at the Indian Institute of Science (IISc), the team developed the first
Indian 8086 chip.
Wipro Infotech today….
Wipro Infotech is the domestic and Asia Pacific IT services, solutions and
products arm of the Rs. 58,800 million Wipro Ltd
Wipro InfoTech offers a comprehensive suite of IT Infrastructure Solutions,
Professional Services, Communication Services, and Business Solutions. Wipro
InfoTech division has to its advantage, several years of experience in providing
IT solutions, supporting large base of customers, and high-end systems, across
large number of locations, and a network of business partners. Wipro InfoTech is
expanding its horizons into other countries with best of breed IT minds at work,
assisted by robust processes, and alliances with world’s leading companies.
Wipro InfoTech, the company is also such an entity consisting of people with rich
and varied skills, experience and areas of expertise working together
harmoniously to deliver quality outputs in areas of Information Technology.
Wipro InfoTech is an IT consulting and Software Services Company spread across India, Middle East and
Asia-Pacific. Wipro became the No.1 listed company in the country in just 15 years. Wipro has a team of
over 4000 skilled professionals and world-class software development and marketing infrastructure to meet
the needs of customers in India and abroad.
WIPRO’S VISION
Business Leadership: To be among the top 10 Information Technology Services
companies globally and # 1 Information Technology company in India
Customer Leadership: The #1 choice of the customer through innovative solutions
and Six Sigma processes.
People Leadership: Among the top 10 most preferred employers globally by creating
an environment of empowerment, intellectual challenge and wealth sharing.
Brand Leadership: Wipro Brand to be among the top 5 most admired brands in India.
WIPRO’S VALUES
Our Promise
“With utmost respect to human values we promise to serve our customers with
Integrity, through Innovative, Value for money solutions, by Applying Thoughts, day
after day”.
The four implied values encapsulated in this promise represent the company values.
They are;
Human Values: We respect the unique needs of customers and employees. We are
sensitive to their differing needs in our interactions with them.
Integrity We deliver what we commit with honesty, truthfulness, reliability, and
uprightness with whatever we do.
Innovative solutions We consistently offer novel and superior solutions to satisfy
the needs of the customers.
Value for Money We deliver higher value to the customers through
continuous improvement in quality, cost, speed and simplified processes.
MANAGEMENT
Board of Directors Azim H. Premji Chairman and Managing Director
Vivek Paul Vice Chairman and President
Dr. Ashok Ganguly Director Chairman of ICICI Oncesource., Former Director of Unilever Plc
Dr. Jagdish N. Sheth Director Professor in Marketing at Emory University, USA
P.M.Sinha Director
B.C. Prabhakar Director Senior Counsel
N. Vaghul Director Chairman of ICICI Bank Ltd
Prof.Eisuke Sakakibara Director
The key people of Wipro InfoTech Azim Premji Suresh Vaswani
Chairman and Managing Director President
Anil Tripathy
Business Head -EPD
Varsha Anand
Head –MQ
Anil Jain
Business Head – WPC
Manohar Arcot
GM Human Resources
Mythili Ramesh
Business Development & Marketing
Satish Chandra
Head – Strategic Resource
V.S.Padmanabhan
V.P. Finance & Accounts
Rajat Mathur
V.P & Business Head –BSD
N. Rajendran
KM Head
Thandava Murthy
Chief Excutive –PSD
ALLIANCES
Wipro InfoTech has joined hands with some of the world leaders in the information technology field.
There alliances range from informal cooperation in business to technology evangelization to creation of
joint ventures. Our motivations are primarily strategic, focusing on access to new domains and acquisition
of new technologies and expertise, which we proffer as direct benefits to our customers. The successes of
the alliances are borne out of sharing common strategic objectives, commitment to the venture and
providing contributions, which are complementary.
Wipro Infotech has forged strategic relationships with the some of the world's
best technology companies to bring to you a comprehensive suite of IT products,
solutions and services. When one comes to Wipro they get to leverage these
extended relationships and access some of the world's best technologies. Wipro
Infotech's list of alliance partners includes the who's who of the technology world.
QUALITY APPROACH
Wipro’ s Quality Journey
Quality has always been a strong part of Wipro's proposition. Care is taken to
ensure a high level of quality in their products and services. There have been
many pioneering achievements in Wipro's quality journey. Quality is focused on
not only in the product or service that touches our customers, but also on internal
processes and as an enabler facilitating ongoing business transformation to meet
dynamic market challenges.
Wipro embarked on its Quality journey way back in 1995 and today Wipro is the
First IT services company in the world, which has achieved both SEI CMMi Level
5 & SEI PCMM Level 5. And this journey continues. Like they re-certified the
ISO processes with new enhancements.
Six Sigma Wipro Infotech was among the earliest adopters of Six Sigma. Using Six Sigma,
they improved process performance in diverse areas like quicker deliveries,
higher reliability simplified processes for customers and employees call response
and productivity. Wipro offer Six Sigma consulting services for organizations
wanting to implement Six Sigma. This service provides a framework that covers
both the core project methodologies and the surrounding tools
ISO
As part of the ongoing quality drive, divisions of Wipro Infotech have worked
towards ISO certification under both the ISO 9000 and the ISO 14000 series.
PCMM in Wipro InfoTech Wipro Ltd holds the distinction of becoming the first company in the world to
attain Level 5 of the (PCMM) assessment process carried out by the Software
Engineering Institute of the Carnegie Mellon University. The PCMM Framework
has helped benchmark its People processes against an international Framework.
People Practice Framework at Wipro Ltd
PP
CC
MM MM
W
I
P
R O V
A L
U
E
S
MM OO
EE
DD
LL Talent
Acquisition
Competency Framework
Talent Development
Talent Empowerment
WIPRO INFOTECH – IT SERVICES
Today, with IT infrastructure being a crucial part of any business, organizations
are constantly challenged to protect and derive maximum value from its IT
investments. Applying its knowledge, experience and technological expertise,
Wipro has helped businesses across the country to face this challenge
effectively. With well-defined service level agreements, Wipro Infotech offers
Complete IT Lifecycle Services. Wipro's services are delivered to utmost
customer satisfaction through managerial and technical resources, proficient in
the latest technology. In addition, customers gain high value, through proven
processes and state-of-the-art tools.
Wipro Infotech offers Complete IT Lifecycle Services:
• Procurement and Integration Services
• Product Support Services
• Managed IT Services
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Wipro offers its core competency for successfully designing and developing
innovative solutions using global delivery model. With over 15 years of extensive
experience and using proven framework, methodology and experience, Wipro is
a pioneer in offering state of the art solutions addressing customer needs. They
offer solutions in the following areas:
• Application Development and Maintenance
• Business Applications
• Data Warehousing and Business Intelligence
• Enterprise Application Integration
WIPRO INFOTECH - CONSULTING SERVICES
Wipro has gained enormous experience over the last two decades by offering a
wide range of Business Services and Solutions to over 250 global customers,
including several Fortune 500 companies around the world. The cumulative
experience gained helped to develop deep understanding of Client Businesses.
Wipro's Consulting Practice operates at the highest end of the Business Value
Chain and will help in migration of global best practices to the clients with strong
business focus, technology expertise and has established methodologies for
delivering powerful business process transformation strategies. Wipro has end-
to-end consulting expertise and experience in running projects right through
ideation to fructification.
Wipro's Consulting Offerings revolves around the three Corner Stones namely,
People, Process and Technology.
Wipro's Consulting Services are woven around four practices:
• Strategy & E Governance
• Strategic Cost Reduction
• Business Transformation Services
• Business Continuity & Risk management
WIPRO INFOTECH – PRODUCTS
• Desktop
o SuperGenius533.yx
o SuperGenius533.vx
o SuperGenius800.vx
o SuperGenius800.gx
• Notebooks o LittleGenius CP (15 inch)
o LittleGenius CP (14inch)
o LittleGenius 4000D
o LittleGenius 100D
• Servers
o NetPower 1115
o NetPower 1112z
o NetPower 7225z
o NetPower 7225ws
• Enterprise Product
Enterprise Servers are the building blocks in IT infrastructure. Wipro Infotech with
its alliance with technology players like Sun and IBM has built requisite skills to
support the Enterprise Servers and Direct Attached Storage. The server solutions
covers the entire range of Sun and IBM machines which supports applications in
Banks, Telecom, Education and Research and Software Development. Wipro's
storage management services optimize network planning, increase operational
efficiencies and improve ROI on storage infrastructure. Services offered include:
o Capacity planning
o Back-up planning
o Back-up coverage
o Physical disk analysis
FINANCIAL ASPECTS OF WIPRO INFOTECH
Wipro InfoTech furnishes information technology (IT) outsourcing and
consulting services, primarily to customers in India, the Asia/Pacific, and the
Middle East. With more than 40,000 customers in industries ranging from
financial services and government to telecommunications and health care,
Wipro InfoTech provides IT consulting, infrastructure planning and
integration, and e-business services, as well as computer products
distribution. A business unit of Indian IT services giant Wipro Limited, it has
nearly 200 operation centers in India, plus offices in Australia, Hong Kong,
Singapore, Taiwan, and the United Arab Emirates.
Fiscal Year-End March
2004 Sales (mil.) $213.3
1-Year Sales Growth 26.4%
2004 Employees 1,900
Results for the year ended Mar 2003
Division Revenues in INR Revenues in USD PBIT in Rs. PBIT in USD
Wipro Ltd Rs. 43 bill USD 900 Mill. Rs. 8.48 bill USD 178 Mill
WT Rs. 28.6 bill USD 601 Mill Rs. 8.1 bill USD 170 Mill
WI Rs. 8.39 bill USD 176 Mill Rs. 539 Mill USD 11 Mill
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PURPOSE OF LITERATURE REVIEW
The purpose of literature review is to identify the problem statement, understand
the secondary data that has been gathered in the field of study and to make new
findings on the problem statement.
METHODOLOGY OF LITERATURE REVIEW
Different sources used in order to collect information or data are
• Internet
• Magazines and Journals
• Publications
• Articles
This encompasses different facets of information sources concerning the
identification of multi utilities of job descriptions. It started with search in HR
magazines, textbooks and lot of other relevant magazines and journals.
Information on Job description were mostly available on the websites, lots of
articles and presentations on the web sites were analyzed and used in the
research for better understanding of the topic. (A list of websites has been
provided in the annexure.)
1. TITLE: “Job Analysis & Design”
AUTHOR: John Bratton & Jeffrey Gold
BOOK: Human Resource Management –Theory & Management
The literature gives us in an insight of entire Job Analysis process. This article
clarifies the contributions made by job analysis to an organization’s HRM
program and specific activities. Furthermore, the careful planning needed and the
various techniques of a job analysis program are highlighted. The literature
shows that job analysis is a necessary part of HRM and in many respects is the
foundation upon which all other activities can be constructed. It shows that the
nature of the work to be performed is one of the fundamental inputs into all major
HRM functions. This is another way that how employees’ responsibilities and
duties (Job Description) are segmented to help shape and determine virtually all
the other facets of organizational functioning.
2. TITLE: “Methods of gathering Job Description Data”
AUTHOR: H. Evans
BOOK: Human Resource Management –Application & Practices
PAGE NO.: 39-49
This article clearly explains the various methods of collecting data for the
documentation of Job Description process. The three most popular methods
discussed in this article viz., observation, Interviewing, and Questionnaire. The
questionnaire is broadly classified into Individual’s questionnaire, Supervisor’s
questionnaire and Filled-in questionnaire by the Analyst.
The chapter also explains the Job Description formats using various illustrations,
especially in the manufacturing sector. This provides an insight to various
formats used at many manufacturing line positions, both line as well as staff
managers.
3. TITLE: “Job Descriptions -seeing their value”
WEBSITE: www.HR.BLR.com
SOURCE: Library of articles
The article emphasizes on various job description application areas. It also states
that the value of job descriptions is extraordinary, when used to their full
potential. Many organizations with job descriptions don't value them enough
because they aren't aware of the many uses to which they can be put. Some
employers think of job descriptions only in terms of wage and salary
administration, or as a necessary evil when it comes to complying with certain
employment laws.
The article further classifies different application areas into two viz., Wage &
Administration and Legal Compliance. The article concludes that job descriptions
need for the betterment of employee job performance and needs continuous
review and updations.
4. TITLE: “Job Descriptions vital tool for Recruiting and Training ”
WEBSITE: www.ei-ahma.org
SOURCE: Library of articles
The article emphasizes on uses of job description for the purpose of recruitment
and training. In today’s diverse workforce, it is also important for organizations to
have job descriptions. Job descriptions help employees understand the
performance expectations of their job. They provide employees with a clear set of
job performance standards, outline the scope of their job responsibilities, and
show them where they fit in the organizational structure. The article clearly
states that Job descriptions help managers identify important qualifications
needed to be successful on the job, which should in turn help avoid costly hiring
mistakes. They also provide a blueprint for effective employee training, which
increases employee morale and reduces turnover. The article concludes by
highlighting on the importance of job description in these two areas.
5. TITLE: “ The importance of Job Descriptions ”
WEBSITE: www.HrBlr.com
SOURCE: Library of articles
The article emphasizes on the importance of Job description. Many employers
may wonder whether it is worth the time and effort to develop and maintain job
descriptions. There are a variety of ways well-written job descriptions can assist
an employer. Therefore, it is important that employers of all sizes allocate the
resources necessary to ensure that accurate, current job descriptions are in
place for all positions. The article clearly identifies the importance of job
description and also highlights the uses of job description for various HR related
functions. In this article a sample job description format is also presented along
with information as to how job descriptions should be documented. In the
conclusion the article mentions the various errors of a job description document
along with the consequences of the same and also mentions the ways in this
these errors can be avoided.
6. TITLE: “Use Job Descriptions to Focus Employee Responsibilities”
WEBSITE: www.scn.org
AUTHOR: Jeffrey Moses
The center theme of the article revolves around the need to continuously update
the job descriptions in order to achieve overall success of the company. The
article states that many a times formal job descriptions quickly evaporate after
hiring. But formal job descriptions help focus employees as circumstances within
their jobs change, updating them on what the company sees as their immediate
and long-term priorities. This helps prevent employees from gravitating toward
tasks that are easiest and least stressful when there may be tasks that are much
more important for the company overall. The article concludes by providing a
sample list of items to be included in an updated job description.
CONCLUSION FROM LITERATURE REVIEW
The literature review has been very informative as; it has thrown light on the
research and articles that have been written on Job description. Moreover it has
helped in identifying the degree of research that has been already done on the
subject. It has narrowed the scope of repetition and has formed the basis of
secondary data for this study.
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TYPE OF RESEARCH
This research is primarily qualitative in nature. This study is based on the data
collected through various brain storming sessions, structured questionnaire and
in-depth interview with key personnel.
SAMPLING TECHNIQUE
The sampling technique used is stratified sample technique. The respondents for
the study have been selected based on the years of experience and expertise for
the given role.
Discussions with HR Heads, and the division Heads helped in identifying the
incumbents for the purpose of study.
SAMPLE SIZE
For the purpose of documenting the job descriptions the sample size is restricted
to 40. For 40 positions across 5 Business Units of Wipro Infotech, job
descriptions were documented.
In order to identify the application areas of Job Description, the sample size was
restricted to 50. This included 40 job incumbents for whose positions were
documented and the remaining 10 being the core HR group members.
SAMPLE DESCRIPTION
The following are the positions identified for the purpose of collecting data in order to
document the job description as well as to identify the application areas of Job
description.
The sample includes employees of Wipro Infotech belonging to their 5 Business units
across the Sales and Delivery Functions.
Wipro PC
• National Sales Manager
• Large Bid Manager
• Regional Manager
• Senior Marketing Executive
• Marketing Executive
• Business Manager - Channel & Distribution
• Business Manager- Growth Partner Program
• Regional Channel Manager
• Channel Executive
• Marketing Manager – Disha
• Inside Sales Representatives (telemarketing executives)
Strategic Sales
• Strategic Accounts Manager
• Regional Accounts Manager
• Coverage Accounts Manager
• Inside Sales Representatives
Enterprise Product Development
• Regional Sales Manager
• Presales
• Account Manager/ Senior Marketing Executive/ Marketing Executive
Professional Services Delivery
Enterprise Services
• Regional Business Manager
• Technical Accounts Manager
• Service Delivery Manager
• Practice Manager
• Technical Support Group
• Technical Specialist
• Senior Customer Support Engineer/ Customer Support Engineer
Manage IT
• Implementation Manager
• Program Manager
• Site In-Charge
• Technical Specialist
• Senior Customer Support Engineer
TIS
• Project Manager
• Technical Consultant
• Senior SI Engineer/ SI Engineer
PC Services
• Call Center Manager
• Service Delivery Manager
Consulting
• Practice Head
• Practice Manager
• Principal Consultant
• Senior consultant/ Consultant
• Regional Head – Sales
• Managing Consultant – Sales
Human Resources Group
• Divisional HR managers
• Regional Managers
• Manager Compensation
• HR Executives
TOOLS USED FOR DATA COLLECTION
The tool used for data collection is a structured questionnaire. Two sets of
questionnaire have been developed one for collecting data for the purpose of job
description documentation (Annex 1A) and the other to identify the application
areas of job description (Annex 1B)
The questionnaires so developed for Job description documentation is aimed at
the job incumbents. Initially a draft questionnaire has been created and after
collecting feedback and suggestions from the key HR personnel the final
questionnaire emerged. The aim of the questionnaire is to enable the job
incumbents to give a detailed description about the roles that they performed.
Based on the questionnaire we decided to conduct in-depth interviews conducted
with the incumbents.
Interviewing is a flexible method for all levels and types of jobs. An interview may
focus on what a job involves. Interviews generate descriptive data and enable
jobholders to interpret their activities. Structured questionnaires fail to do so.
Jobholders can give overviews of their work and offer their perceptions and
feelings about their job and the environment. Rigid questionnaires tend to be less
effective where the more vital aspects of work are concerned. So, because of this
it is decided that a one-to-one basis interview be conducted with the incumbents
and the supervisor by keeping the questionnaire as the basis.
ACTUAL COLLECTION OF DATA
Once the sample has been identified and tools used for data collection designed the
next step is that of actual data collection. In this project the data collections
happened at two levels.
In the first level data have been collected using a structured questionnaire and an in
depth interview with the job incumbent in order to get information for the purpose of
documenting the job descriptions. A job description format has proposed and
finalized based on which the job description have been to be drafted.
In the next level, data has been collected using a structured questionnaire from a
restricted sample size in order to identify the application areas of job descriptions.
Study of various Job description formats
Final Job description format for Wipro
Infotech
Documentation of Job description for 40
positions
Identifying the application areas of Job
description
Literature Survey
Discussion with Key HR
personnel
Use of Structured Questionnaire and In-
depth interview
Use of Structured Questionnaire and
TOOLS FOR DATA ANALYSIS
Since our research topic is highly qualitative in nature, we are prompted to use
simple percentages so as to enable the data more succinct and amenable for
easy interpretation. We believe that simple treatment of data will be more useful
in drawing inferences from the qualitative data.
RESEARCH LIMITATIONS
• Research investigation is restricted to select key personnel of the
organization
• Elusive and sticky attitude of the personnel towards the job and the
prerequisites associated with the performance of the job
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1. Job Description is an essential document
100
0
0
20
40
60
80
100
Per
cent
ages
Yes No
Responses
Job Description an essential document
Source: Field Investigation INTERPRETATION:
Job Description is an essential part of any HRM program.
The Graph shows that 100% of respondents think that job description is an
essential document and has a key for better and effective job performance.
2. Various ways in which the Job Description helps employees
Various ways Job Description helps Incumbents
D15%
E13%
A30%
B19%
C23%
Source: Field Investigation
INTERPRETATION:
The different ways in which the Job Description helps the employees are:
A. It clarifies the roles and responsibilities of the job –30%
B. Provides a clear expectation of the scope of the job and key result
areas –19%
C. Provides a clear understanding of the competencies required –23%
D. Shows where one’s role fits in the organization structure –15%
E. Specifies relationship among individuals and departments (hierarchal
relationship) –13%
3. Necessity of a well-formatted Job Description document in the
organization
100
0
0102030405060708090
100
Per
cent
ages
Yes No
Responses
Requirement of well-formated Job Description at Wipro InfoTech
Source: Field Investigation
INTERPRETATION: All the employees (100%) at Wipro InfoTech feel that any organization must have
a well –formatted job description document.
4. Preferred Job Description Format
Appropriate Job Description format
A29%
D19%
C39%
B13%
Source: Field Investigation
INTERPRETATION: The appropriate job description formats along with their preferences are as
follows:
A General-Purpose Job Description –29%
A Specific-Purpose Job Description –13%
A Comprehensive Job Description –39%
A Concise Job Description –19%
It is quite evident that most appropriate Job Description format, according to the
Wipro InfoTech employees, is the Comprehensive Job Description format.
5. Need for a precise and unambiguous Job Description in today’s work environment
97
3
0
20
40
60
80
100
Per
cent
ages
Yes No
Responses
Need for precise & unambiguous Job Description is significant in today's work environment
Source: Field Investigation
INTERPRETATION: Most of the employees (97%) feel that there is a need for precise and
unambiguous Job Description is significant in today’s work environment.
5A. Contributing factors for the need of precise & unambiguous Job
Description
Contributing factors for the need of precise & unambiguous Job Description
B22%
C32% A
46%
Source: Field Investigation
INTERPRETATION: The contributing factors for the need of precise and unambiguous Job
Description are as follows:
A. The incredible number of organizational restructurings that have
occurred –46%
B. The need to implement new and creative ways to motivate,
evaluate and reward employees –22%
C. The accelerated rate at which technology is changing work
environments –32%
D. Majority of the employees feel that the most contributing factor for
the need of precise and unambiguous Job Description.
6. Preferred components of Job Description
Preffered components of Job Description
30
1216
9
33
05
1015
20253035
A B C D E
Responses
Per
cent
ages
Source: Field Investigation
INTERPRETATION: Preferred components of Job Description are:
A. Job title and other identifying information such as the band, reporting structure and etc. –16%
B. Summary describing the purpose of the job -9% C. The main duties, responsibilities and accountabilities –33% D. The social interaction associated with the work (i.e., the size of work
group, amount of dependency in the work) –12% E. The competencies required both technical and behavioral along with the
knowledge and skills required for the job –30%
7. Identified Application areas of Job Description Source: Field Investigation
INTERPRETATION:
Different application areas identified are as follows:
A. Organization Structuring –8.12%
B. Job Design –9.24%
C. Recruitment & Selection –13.28%
D. Placement & Orientation –10.08%
E. Compensation –12.4%
F. Training & Development –11.3%
G. Performance Appraisal –10.08%
H. Job Evaluation –11.2%
I. Career Planning –8.5%
J. Employee Empowerment –5.8%
8.129.24
13.28
10.08
12.411.3
10.0811.2
8.5
5.8
02468
101214
Per
cent
ages
A B C D E F G H I J
Responses
Identified Application areas of Job Description
8. Different ways that Job Description can impact job performance
Impact of Job Description on job performance
D15%
E16%
A27%
B22%
C20%
Source: Field Investigation
INTERPRETATION: Different ways that Job Description can impact job performance are as follows:
A. Quality of Supervision and Task Co-ordination –27%
B. Quality of work life (QWL) –22%
C. Job Satisfaction / Job Enrichment –20%
D. Employee morale –15%
E. Better Teamwork –16%
9. Personal benefits derived by a well-documented Job Description that
would help employees’ growth in their career
Personal benefits derived from a well documented Job Description
9.3
16.4 14.5
27.1
11.5
21.2
0
10
20
30
A B C D E F
Responses
Per
cent
ages
Source: Field Investigation
INTERPRETATION: The various personal benefits derived by a well-documented Job Description that
would help the employees’ growth are
A. Positive self-esteem and confidence –9.3%
B. Reliability –11.5%
C. Commitment –16.4%
D. Ability to deal with pressure –14.5%
E. Adaptability –21.2%
F. Creative / Innovation –27.1%
The most crucial benefit derived from the Job Description is that of being creative
or innovative in work.
10. Willingness of the employees to be a part of the documentation of the Job Description process
95
5
0102030405060708090
100
Per
cent
ages
Yes No
Responses
Willingness of employees to participate in the process of documenting Job Description
Source: Field Investigation
INTERPRETATION: Most of the employees (95%) have the willingness to be a part of the Job
Description documentation process.
10A. Employee participation techniques in the Job Description documentation process
Employee participation techniques in the Job Description documentation process
A32%
B22%
C19%
D27%
Source: Field Investigation
INTERPRETATION: Different techniques to encourage employee participation in the process of Job
Description documentation are:
A. Fill up Job Description Questionnaires –32%
B. Focused Group Interview –22%
C. Management by Objectives (MBO) –19%
D. In-Depth Interviews –27%
The most preferred way by which the employees would like to participate in the
process of Job Description documentation is by filling up Job Description
Questionnaires.
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��Most of the employees (100%) feel that Job Description is an essential
document
��Majority of the employees are of the opinion that Job Description helps
them by clarifying the roles and responsibilities of the job
��All the respondents feel that there is a requirement for a well-
documented Job Description at Wipro InfoTech
��Comprehensive Job Description format is the most preferred type of
format
��The next popular formats are General Purpose format and Concise
Job Description format
��Majority of respondents (97%) feel that there is need for a precise and
unambiguous Job Description in today’s work environment
��The most contributing factor for the necessity of a precise and
unambiguous Job Description in today’s work environment is that the
incredible number of organizational restructurings that have occurred
in recent times
��The next popular contributing factor is the accelerated rate at which
technology is changing work environments
��The main duties, responsibilities and accountabilities is the most
preferred component of Job Description
��The next preferred component of Job Description is the list of
competencies required both technical and behavioral along with the
knowledge and skills required for the job
��The major application area of Job Description identified by the
employees is Recruitment and Selection followed by Compensation
��The most crucial way by which Job Description impacts the job
performance is on Quality of Supervision and Task Co-ordination
��The other vital influence of Job Description on job performance is on
Quality of Work Life (QWL) along with job satisfaction of employees
��The most personal benefit derived from a well-documented Job
Description is Creativity and Innovation on their jobs
��Adaptability and Commitment are the other two personal benefits
derived from a Job description.
��Most of the employees (95%) show the willingness to be a part of the
Job Description documentation process
��The most sought-after techniques to encourage employee participation
in the process of Job Description documentation is by filling up Job
Description Questionnaire
��The other preferred method is through In-Depth Interviews
��
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A. PROPOSED JOB DESCRIPTION FORMAT FOR WIPRO
INFOTECH
Wipro Infotech did not have documented Job descriptions for any position or role
in any division or function across the five Business Units. One of the main
objectives of this project is to develop a job description format for Wipro Infotech.
The format so developed should be both comprehensive as well as concise.
From the structured questionnaire it has been analyzed that employees in Wipro
Infotech are in need of a job description, which is generic, and nature and at the
same time provided comprehensive and yet concise information about a
particular job. Keeping all the requirements in mind and having gained exposure
to the various formats through the process of literature survey we could develop
a Job Description Format for Wipro Infotech.
The Job description format so developed was initially proposed to the key HR
personnel and Heads of various divisions and functions of the five Business
units.
After several brainstorming sessions with the key personnel, feedback is
obtained and finally the proposed Job Description format is accepted by one and
all and is made operational.
The approved job description format is a basis for documenting the job
descriptions for the various Sales and Delivery position across the Business units
of Wipro Infotech.
JOB DESCRIPTION FORMAT FOR WIPRO INFOTECH
• Business Unit/Division:
• Department/Function
• Salary grade/Band:
• Job title:
• Purpose of the job:
• Organizational Relationship:
o Reports to:
o Supervises:
o Coordinates with:
o Other external clients:
• Scope of responsibility:
• Key Responsibilities and Accountabilities:
• Necessary Knowledge Skills & Abilities
o Qualifications
o Experience
o Technical and Professional competencies
o Behavioral and Managerial competencies
Prepared by: Date:
Jobholder’s signature: Date:
Manager’s signature: Date:
B. DOCUMENTATION OF JOB DESCRIPTIONS FOR SALES AND
DELIVERY FUNCTIONS USING THE APPROVED JOB DESCRIPTION
FORMAT
Once the Job description format is approved and made operational data have
been collected using Questionnaire 1(Annexure 1A) for the purpose of
documenting the job descriptions for the identified positions in the various sales
and delivery divisions across the 5 business units of Wipro InfoTech. HR
managers and key personnel of sales and delivery functions of these business
units have validated the resultant job descriptions through a series of discussions
.The 5 business units for which job description has been documented for sales
and delivery functions are given below:
• Wipro PC - Sales
• Strategic sales - Sales
• Enterprise Product Development -Sales
• Professional Services Delivery - Delivery
• Consulting- Sales & Delivery
As stated earlier job descriptions were documented for forty positions of sales
and delivery functions of Wipro Infotech.
The following are the are the samples of documented Job Descriptions:
DESIGNATION National Sales Manager BAND B/C PURPOSE OF THE JOB Responsible for business development and increasing WPC market share and profitability in metro/non-metro/ out-location sectors. ORGANIZATIONAL RELATIONSHIP
Reports to: General manager- Sales Supervises: Regional manager, Senior marketing executives, Marketing executives and Strategic sales Coordinates with: Business manager - Channel & distribution, Finance, Logistics, Factory, Operations & Product mangers & RBH Other external clients: Customers, Vendors & Principals
SCOPE OF RESPONSIBILITY National KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - Rs 100- 300 Cr • Responsible for business development and profitability in metro/non-metro/ out-location sectors • Increase WPC market share through both channel and direct sales • Manage and supervise assigned operations to achieve goals within available resources • Monitor and evaluate activities that drive sales • Develop strategic business plans for the partners • Make decisions relating to product mix, product positioning, pricing & competition strategies. • Determine sales targets, markets and product offerings • Responsible for managing customer credit, inventory and credit control • Plan and forecast for future growth and development prospects • Team development - Conduct regular reviews of team members with feedback, complete objectives, perform appraisals on time and
nominate to relevant behavioral and technical training programs.
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: Graduate/ MBA Experience: 8-12 years Technical & Professional Competencies: Business Expertise and knowledge of sales process & the business nuances Understanding of technology (hardware & software) Behavioral & Managerial Competencies High self drive and confidence Good negotiation skills, problem solving skills and analytical skills Effective communication and interpersonal skills Ability to manage a team efficiently Work collaboratively and co-operatively across the whole organization and with key stakeholders
BUSINESS UNIT-WPC FUNCTION-SALES
DESIGNATION Business Manager – Channel & Distribution BAND B PURPOSE OF THE JOB To create an environment where channel business can operate smoothly. To develop, maintain and manage partner relationship and devise
polices keeping in mind the companies objectives ORGANIZATIONAL RELATIONSHIP
Reports to: General Manager- Sales Supervises: Business Manager -Growth partner program & Manager- Channel financing Coordinates with: RBH, National Sales Manager, Business finance, Legal, Services & RM's. Other external clients: Partners, Bankers & Agencies
SCOPE OF RESPONSIBILITY National KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - Rs 251 Cr • Responsible for business development and increase in WPC market share through channel distribution • Work towards simplifying the processes on partner transactions with Wipro • Develop, maintain and manage partner relationship and ensure Partner satisfaction • Understand Partner’s Objectives and strategies & aligns Wipro benefits in terms of business value. • Devise polices keeping in mind the companies objectives, partner requirements & long term impacts • Apply basic financial concepts in analyzing customer’s financial positions and decision-making process for the purpose of recommending • Make financial decisions relating to pricing, credit limits and payouts. • Drive & initiate channel financing program with various banks & ensure that Wipro exposure and partner funding are within desirable
limits • Devise strategy for the territory /product lines etc covered by them and perform territory planning to ensure appropriate coverage in the
chosen market place. • Review, Analyze and Discuss reports, data etc for decision making relating to business operations and business development • Establish and enhance relationship with partners and agencies.
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 10-12 years Technical & Professional Competencies: Business Expertise and knowledge of sales process & the business nuances Understanding of technology (hardware & software) Behavioral & Managerial Competencies High self drive and confidence Effective communication and interpersonal skills Good negotiation skills, analytical skills and problem solving skills Ability to manage a team efficiently Work collaboratively and co-operatively across the whole organization and with key stakeholders
BUSINESS UNIT-WPC FUNCTION-SALES
DESIGNATION Business Manager – Growth Partner Program
BAND B
PURPOSE OF THE JOB Responsible for business development and increase in WPC market share and to utilize the IT reseller community effectively to address the SME segments.
ORGANIZATIONAL RELATIONSHIP
Reports to: Business Manager - Channel and Distribution Supervises: Not applicable Coordinates with: RBH, National Sales Manager, Business finance, Legal, RM's, Factory, & Operations Other external clients: Partners & Customers
SCOPE OF RESPONSIBILITY National KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - Rs 61 Cr • Responsible for business development and increase in WPC market share through both channel distribution and growth partner programs • Develop, maintain and manage growth partner relationship and ensure partner satisfaction • Devise polices for growth partners keeping in mind the companies objectives, partner requirements & long term impacts • Plan & Implement Regional Management contact plan for Growth Partners • Design and Devise new promotional strategies and schemes for partners • Review and Analyze the funnel size - win/ loss information and the Stock & Sales model • Responsible for achieving sales targets with profitability • Responsible for preparing business stock taking reports • Interact on regular basis with supervisors and peers and discuss job related issues • Facilitate and indirectly supervise the Marketing executives and the Regional managers of WPC. • Establish and enhance relationship with partners and customers
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: Graduate/ MBA Experience: 7-8 years Technical & Professional Competencies: Business Expertise and knowledge of sales process & the business nuances Understanding of technology (hardware & software) Behavioral & Managerial Competencies High self drive and confidence Good negotiation skills, selling skills and presentation skills Effective communication and interpersonal skills Good analytical skills and problem solving skills Work collaboratively and co-operatively across the whole organization and with key stakeholders
BUSINESS UNIT-WPC FUNCTION-SALES
DESIGNATION Strategic accounts manager BAND C PURPOSE OF THE JOB To provide single point of ownership to the strategic customers as identified by Wipro and engage in relationship management at all levels
within the customers’ organization. To achieve higher penetration for the entire bandwidth o f Wipro's offerings higher penetration for the entire bandwidth of Wipro's offerings
ORGANIZATIONAL RELATIONSHIP
Reports to: Regional Business head Supervises: Not applicable Coordinates with: Product manager, Operations, RM, FM and SI, Services, Solutions, Consulting & Finance Other external clients: Customers, Consultants & Principals
SCOPE OF RESPONSIBILITY National KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - Rs50 - 100 Cr • To provide single point of ownership to the strategic customers as identified by Wipro and engage in relationship management at all levels
within the customers organization • Responsible for positioning Wipro’s offering and increasing mind -share among the customers by developing/managing accounts • Responsible for being a single face of Wipro to the customers for large national accounts • Develop a strategic relationship with the accounts, which is mutually beneficial at all, levels. • Transactional calls (meetings to sort out issues related to deliveries, proposals, pricing, support problems etc.) • Responsible for data collation, account planning, collections, strategy development, MIS and etc • Identify and map accounts from the organization point of view and unearth their latent needs and get business for new LOB's. • Goaled on revenue generation and customer satisfaction for strategic accounts • Make decisions relating to top management engagement matrix and leverage with internal divisions within Wipro to fulfill customer needs. • Establish and enhance relationship with customers and principals & ability to interact with senior management (customers)
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 10- 12 years Technical & Professional Competencies: Business Expertise and knowledge of sales process & the business nuances Understanding of technology (hardware & software) and Sales and account management Behavioral & Managerial Competencies High self drive and confidence Good negotiation skills, problem solving skills and analytical skills Effective communication and interpersonal skills Work collaboratively and co-operatively across the whole organization and with key stakeholders Commercial orientation & Relationship orientation
BUSINESS UNIT-STRATEGIC SALES FUNCTION-SALES
DESIGNATION Coverage accounts manager BAND A PURPOSE OF THE JOB Responsible for positioning Wipro’s offering and building and increasing mind -share among the customers for all coverage accounts. ORGANIZATIONAL RELATIONSHIP
Reports to: Regional Business head/National CAM Supervises: Not applicable Coordinates with: RM's, Account managers, Marketing Executives, SAM's & ISR's Other external clients: Customers & Principals
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - Rs 10-25 Cr's • Responsible for business development activities and managing the entire business sales cycle for all the designated products and
services in the designated accounts • Responsible for positioning Wipro’s offering and building and increasing mind -share among the customers for coverage accounts. • Manage and supervise assigned operations to achieve goals within available resources • Leverage resources from internal divisions/stakeholders of Wipro to meet customer requirements • Increase more lines of business with the clients specific with Wipro's offerings and to increase the share of wallet. • Building business by retaining current clients and strengthening existing business relationship. • Identify and map accounts from the organization point of view and unearth their latent needs • Goaled on revenue generation and customer satisfaction for strategic accounts • Manage customer relationship by constantly delivering value to customers by handling their expectations and issues for all the
coverage accounts • Establish and enhance relationship with customers and principals
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 3 -5 years Technical & Professional Competencies: Knowledge of sales process & the business nuances Understanding of technology (hardware & software) and Good knowledge and exposure to mapping of accounts Behavioral & Managerial Competencies High self drive and confidence Good negotiation skills, problem solving skills and analytical skills Effective communication and interpersonal skills Willingness to learn and work in teams Ability to build and maintain relationship
DESIGNATION Regional sales manager BAND B/C PURPOSE OF THE JOB Responsible for business development and increase in Wipro's market share and also to build practices for IBM & SUN and for the platform
business. ORGANIZATIONAL RELATIONSHIP Reports to: Regional business head
Supervises: Team leader(Presales), Account manager(sales), Presales consultant Coordinates with: Finance, HR, Services, System Integrations, & operations Other external clients: Customers & Principals
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - 73 Cr • Responsible for business development and increase Wipro's market share • Manage and supervise assigned operations to achieve goals within available resources • Responsible for building practices for both IBM & SUN and also for platform business • Team development - Conduct regular reviews of team members with feedback, complete objectives, perform appraisals on time
and nominate to relevant behavioral and technical training programs • Responsible for handling problems relating to booking, billing & collections. • Apply basic financial concepts in analyzing customer’s financial positions and decision making process for the purp ose of
recommending solutions. • Ensure that debt is at its minimum level, outstanding amounts are nil and collection are made on time • Manage customer relationship by constantly delivering value to customers by handling their expectations and issues • Make decisions relating to pricing and proposals. • Establish and enhance relationship with customers and principals
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 7 -8 years Technical & Professional Competencies: Knowledge of sales process & the business nuances Understanding of technology (hardware & software) and Unix market Behavioral & Managerial Competencies High self drive and confidence Effective communication and interpersonal skills Good negotiation skills, problem solving skills and analytical skills Aggressive commitment and customer orientation Ability to manage a team efficiently
BUSINESS UNIT-EPD FUNCTION-SALES
DESIGNATION Regional Business manager BAND B/C PURPOSE OF THE JOB Responsible for carrying out business growth activities and increasing mind share among customers by achieving operational excellence thereby
improving customer satisfaction ORGANIZATIONAL RELATIONSHIP
Reports to: Business head – ES Supervises: Technical account manager, Technical specialist, Service delivery manager, Operations manager, Sales head Coordinates with: RBH, SI, Product managers, Finance, TSG, KM, & National Service delivery manager Other external clients: Customers, Vendors & Principals
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability – 10 – 30 Cr (Accrual) • Responsible for carrying out business development activities and increasing Wipro's share of market • Position Wipro’s offering and increase mind -share among the customers by developing/ managing new/existing accounts • Make decisions relating to framing of the Service level agreements • Ensure that service delivery takes place based on the Service level agreements • Operational Excellence: To become operational efficient thereby improving customer satisfaction. • Responsible for working with clients and to define the scope of the project and understand the nature of their business • Responsible for conducting regular reviews with the customers • Responsible for negotiating with the principals/customers on pricing/quotations • Team development - Conduct regular reviews of team members with feedback, complete objectives, perform appraisals on time and
nominate to relevant behavioral and technical training programs. • Maintain harmony among team members and resolves grievances/issues • Plan and forecast for future growth and development prospects, manpower requirements and track new lines of business/ accounts
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: Graduate/MBA Experience: 10- 12 years Technical & Professional Competencies: Business Expertise and knowledge of sales process & the business nuances Understanding of technology (hardware & software) Behavioral & Managerial Competencies High self drive and confidence Good negotiation skills, problem solving skills, analytical skills and customer handling skills. Effective communication and interpersonal skills Work collaboratively and co-operatively across the whole organization and with key stakeholders Strong project management skills including successful management of people and budgets Ability to analyze and interpret information to support decision-making.
BUSINESS UNIT-PSD-ES FUNCTION-DELIVERY
DESIGNATION Technical account manager
BAND A/B PURPOSE OF THE JOB Responsible for service delivery of major accounts and ensure that service delivery takes place based on the Service level agreements ORGANIZATIONAL RELATIONSHIP
Reports to: Regional business manager Supervises: Technical specialist, Senior Customer Service Engineer &Customer Service Engineer Coordinates with: FM, Service Delivery Manager, RBH, RSM &Operations Other external clients: Customers, Vendors & Principals
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Responsible for carrying out business growth and development activities and increasing Wipro's share of market • Position Wipro’s offering and increase mind -share among the customers/clients by developing new accounts and managing
existing accounts • Ensure that service delivery takes place based on the Service level agreements • Responsible for service delivery of the major account • Responsible for proposing and designing solutions to meet customer requirements • Operational Excellence: To become operational efficient thereby improving customer satisfaction. • Develop and sustain excellent customer relationship through deep engagement and delivering continuous value by meeting customer
expectations and handling issues • Provide technical assistance to other team members by way of assisting them in solving challenging technical problems, sharing
technical knowledge and adhering to quality processes in ensuring team objectives are met. • Facilitate and provide backend support to presales for drafting proposals • Provide technical consultation to the customers and keep them updated with the current technological advancements • Establish and enhance relationship with customers/clients
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: Graduate/BE Experience: 7-9 years Technical & Professional Competencies: Understanding of technology (hardware & software) Business Expertise and knowledge of specific domains Behavioral & Managerial Competencies High self drive and confidence Good negotiation skills, problem solving skills and analytical skills Effective communication and interpersonal skills Excellent customer handling skills Strong project management skills including successful management of people and budgets Ability to build and maintain relationship
BUSINESS UNIT-PSD-ES FUNCTION-DELIVERY
DESIGNATION Practice Manager
BAND A/B PURPOSE OF THE JOB Spearhead the enterprise services business by having end-to-end responsibility in increasing Wipro's market share and aiming
at satisfying customers by providing value added services to them and handling queries/issues ORGANIZATIONAL RELATIONSHIP Reports to: Regional business manager
Supervises: Technical specialist, Senior Customer Service engineer & Customer Service engineer Coordinates with: RBH, Technical account manager, Sales head –ES, National Service delivery manager, SAM’s, Practice heads, TSG head & TSG engineers Other external clients: Customers, Consultants of customers & Principals
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual Revenue accountability - 1Cr • Spearhead the enterprise services business by having end-to-end responsibility • Responsible for carrying out business development activities & increasing Wipro's offering and customers mind-share • Develop and sustain excellent customer relationship through deep engagement and delivering continuous value by meeting customer expectations and handling issues • Responsible for developing proposals for the customers and executing the same • Responsible for working with clients and defining the scope of the project and understanding their requirements • Responsible for tracking new lines of business and also new accounts • Operational Excellence: To become operational efficient thereby improving customer satisfaction. • Responsible for successful management of people and budget • Make recommendations relating to pricing and client acceptance • Establish and enhance relationship with customers/clients
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE Experience: 5-8 years Technical & Professional Competencies: Business Expertise and knowledge of specific domains Understanding of technology (hardware & software) Behavioral & Managerial Competencies High self drive and confidence Aggressive commitment and customer orientation Good problem solving skills and analytical skills Effective communication and interpersonal skills Strong project management skills including successful management of people and budgets Work collaboratively and co-operatively across the whole organization and with key stakeholders Ability to build and maintain relationship
BUSINESS UNIT-PSD-ES FUNCTION-DELIVERY
DESIGNATION Program Manager
BAND A PURPOSE OF THE JOB Responsible for managing the customer accounts in terms of SLA delivery, Customer satisfaction, Customer reviews, renewals/
enhancement of business ORGANIZATIONAL RELATIONSHIP Reports to: Regional business manager
Supervises: Technical specialist, Site In charge, Customer Service Engineer & Senior Customer Service Engineer Coordinates with: Operations, Implementation manager, FM & SI & Sales Other external clients: Customers, Principals & Vendors
SCOPE OF RESPONSIBILITY National KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Responsible for working with clients and to define the scope of the project, clarify the system specification, understand their work practices and the nature of their business
• Responsible for managing the customer accounts in terms of SLA delivery, Customer satisfaction, Customer reviews, renewals/ enhancement of business
• Manage and supervise assigned operations to achieve goals within available resources • Ensure that service delivery takes place based on the Service level agreements • Operational Excellence: To become operational efficient thereby improving customer satisfaction. • Develop and sustain excellent customer relationship through deep engagement and delivering continuous value by meeting
customer expectations and handling issues • Responsible for manpower planning/staffing and liaising with the vendors • Build Knowledge bank of important documents, data, statistics that will serve as a central repository of information. • Team development - Conduct regular reviews of team members with feedback, complete objectives, perform appraisals on
time and nominate to relevant behavioral and technical training programs. Responsible for preparing MIS reports, Root cause analysis report and etc
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 6-8 years Technical & Professional Competencies: Understanding of technology (hardware & software) Knowledge of sales process & the business nuances Behavioral & Managerial Competencies High self drive and confidence Able to work under pressure and manage conflicting priorities Good problem solving skills and analytical skills Effective communication and interpersonal skills Strong project management skills including successful management of people and budgets.
BUSINESS UNIT-PSD-MIT FUNCTION-DELIVERY
DESIGNATION Project Manager
BAND A PURPOSE OF THE JOB Responsible for end-to end project management ORGANIZATIONAL RELATIONSHIP Reports to: Regional manager
Supervises: Not applicable Coordinates with: Sales, Finance, Operations, Technical Consultants SI Engineers, Project management office, Practice heads Other external clients: Customers, & Vendors
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Responsible for end-to end project management ie right from planning to execution for multi-location customer or single location large accounts
• Serve as a single point of contact for the customers ie act as a customer touch point • Responsible for working with clients and to define the scope of the project, clarify the system specification, understand their
work practices and the nature of their business • Responsible to maintain the quality of the output to be delivered to the customer and within the scheduled time • Understand the clients expectations and work towards satisfying their needs • Ability to drive people to ensure that project deliverables are met and project time is maintained • Ensure that the billing and collection happens on time and aid the collections team for the same • Responsible for vendor management, project documentation, and signoff • Responsible for managing a team of engineers and recruiting franchisee engineers for project if required • Track and review the project from time to time to ensure cost and time schedules • Establish and enhance relationship with customers/clients
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: Graduate/ MBA Experience: 9-10 years Technical & Professional Competencies: Understanding of technology (hardware & software) Commercial orientation to maintain cost and billing Vendor management and coordination Behavioral & Managerial Competencies High self drive and confidence Strong project management skills including successful management of people and budgets. Good problem solving skills and analytical skills Effective communication and interpersonal skills Ability to manage a team efficiently Ability to build and maintain relationship
BUSINESS UNIT-PSD-TIS FUNCTION-DELIVERY
DESIGNATION Call center manager
BAND A PURPOSE OF THE JOB To ensure all customer interactions through phone/fax/email/post are attended & responded to by the team as per SLAs' defined. ORGANIZATIONAL RELATIONSHIP Reports to: Head - PC Services
Supervises: Team leaders, Call centre trainees Coordinates with: Business Operations, Channel manager, Logistics, Installation manager, Technical support group Other external clients: Customers, Principals & Vendors
SCOPE OF RESPONSIBILITY National KEY RESPONSIBILITIES & ACCOUNTABILITIES
• To ensure all customer interactions through phone/fax/email are attended and responded to by the team as per SLA defined. • Take decisions impacting customer satisfaction and people management that are needed on a day-to-day basis • Strategies and manage customer support operations for specific needs. • Monitor customer satisfaction ratings, analyze and implement initiatives to improve customer satisfaction. • To meet the Quality Objectives as specified • To recommend process changes as & when required. • To manage, guide and coach a team of customer care personnel. • To analyze, monitor performance of the teams and individuals in the team as per Performance Track System and plan reward
schemes and initiate corrective actions, if required. • To constantly monitor & plan towards productivity improvement of the team. • Establish and enhance relationship with customers and principals
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: Graduate/ MBA Experience: 5-6 years Technical & Professional Competencies: Knowledge of sales process & the business nuances Understanding of technology( hardware & software) Behavioral & Managerial Competencies High self drive and confidence Good problem solving skills and analytical skills Effective communication and interpersonal skills Ability to manage a team efficiently Ability to build and maintain relationship with customers/principals Aggressive commitment and customer orientation
BUSINESS UNIT-PSD-PC SEVICES FUNCTION-DELIVERY
DESIGNATION Practice head
BAND C PURPOSE OF THE JOB To build and develop the various WI practices in Asia-Pacific Middle east and India ORGANIZATIONAL RELATIONSHIP Reports to: GM-Consulting & Chief Knowledge
Supervises: Practice Manager, Program manager, Principal consultant, Senior consultant, Consultant Coordinates with: Business heads, Project heads, President- WI Other external clients: Customers
SCOPE OF RESPONSIBILITY Global KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual revenue accountability - Rs 10-12 Cr • Responsible for business development and increase in Wipro's share in A-Pac, Middle East and India • In-charge of providing consultancy to both domestic and international clients of Wipro InfoTech, in terms of devising
strategies and formulating process improvement plans • Responsible for positioning Wipro and increasing mind-share and business from new and existing customers. • Manage and supervise assigned operations to achieve goals within available resources • Responsible for developing strategies and target setting for the assigned practice • Responsible for end-to end engagement with the clients • Responsible for creation of sales funnel for the assigned practice. • Recruit and schedule consultants for the various projects • Team development - Conduct regular reviews of team members with feedback, complete objectives, perform appraisals on
time and nominate to relevant behavioral and technical training programs. • Establish and enhance relationship with customers/clients
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 8-10 years Technical & Professional Competencies: Business Expertise in specific domains/processes Technology appreciation/understanding Business Expertise in specific domains/processes and Process mapping experience Behavioral & Managerial Competencies High self drive and confidence Good problem solving skills, presentation skills and analytical skills Effective communication and interpersonal skills Ability to analyze and interpret information to support decision-making. Ability to manage a team efficiently Strong project management skills including successful management of people and budgets.
BUSINESS UNIT-CONSULTING FUNCTION-DELIVERY
DESIGNATION Principal Consultant
BAND B PURPOSE OF THE JOB To execute and deliver the consulting assignment on time by providing good quality output to the customers/clients and also
provide support to the sales team. ORGANIZATIONAL RELATIONSHIP Reports to: Practice head
Supervises: Not applicable Coordinates with: Practice manager, Sales team, Senior Consultants, Consultants, Solutions, Finance & Legal Other external clients: Customers
SCOPE OF RESPONSIBILITY Global KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Responsible for positioning Wipro’s offering and increasing mind -share among the customers by developing new accounts and managing existing accounts
• Responsible for working with clients and to define the scope of the project, clarify the system specification, understand their work practices and the nature of their business
• Responsible for maintaining the quality of the output to be delivered to the customer and within the scheduled time • Liaising with staff at all levels of a clients organization • Analyze and review the current market trends and information required for the consulting project(s) • Responsible for preparing proposals, approach notes, presentations and pre-sales material • Build Knowledge bank of important documents, data, statistics and industry trends that will serve as a central repository of
information. • Help enhancing value proposition of current services • Indirectly facilitate and guide the consultants and sales executives • Establish and enhance relationship with customers/clients
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 6-8 years Technical & Professional Competencies: Business Expertise in specific domains/processes Technology appreciation/understanding Process mapping experience Behavioral & Managerial Competencies High self drive and confidence Good problem solving skills, presentation skills and analytical skills Effective communication and interpersonal skills Ability to analyze and interpret information to support decision-making. Strong project management skills including successful management of people and budgets.
BUSINESS UNIT-CONSULTING FUNCTION-DELIVERY
DESIGNATION Regional head – Sales
BAND B PURPOSE OF THE JOB Responsible for business development and increase in Wipro's market share and taking up complete end to end responsibility of
consulting business to meet the sales plans. ORGANIZATIONAL RELATIONSHIP Reports to: GM - Consulting Sales
Supervises: Managing Consultant Coordinates with: Practice heads, Practice managers, solutions, SI & FM, Business Finance & Legal, RBH & SAM's Other external clients: Customers, Principals & Vendors
SCOPE OF RESPONSIBILITY Regional KEY RESPONSIBILITIES & ACCOUNTABILITIES
• Annual Revenue accountability- Rs 11 Crs • Responsible for business development and increase Wipro's market share • Manages and supervises assigned operations to achieve goals within available resources • Position Wipro’s offering and increase mind-share among the customers by developing and managing new/existing accounts • Responsible for complete end-to-end responsibility of consulting business to meet the sales plan. • Ability to drive sales in the region and expand the current market • Monitor market for new business opportunities • Develop and sustain excellent customer relationship through deep engagement and delivering continuous value by meeting
customer expectations and handling issues • Make decisions relating to pricing and quotations • Plan and forecast for future growth and development prospects • Responsible for keeping debt under control • Responsible for billing and collections and preparing weekly sales reports and MIS Facilitate and provide backend support to presales/sales
NECESSARY KNOWLEDGE, SKILLS & ABILITIES
Qualifications: BE/ MBA Experience: 9-11 years Technical & Professional Competencies: Knowledge of sales process & the business nuances Understanding of technology( hardware & software) Behavioral & Managerial Competencies High self drive and confidence Good problem solving skills, negotiation skills and analytical skills Effective communication and interpersonal skills Ability to analyze and interpret information to support decision-making. Ability to build and maintain relationship with customers and principals
BUSINESS UNIT-CONSULTING FUNCTION-SALES
M.P.Birla Institute of Management 82
c. Recommended Application areas of Job Description
Many employers may wonder whether it is worth the time and effort to develop
and maintain job descriptions. They may consider the task too daunting, may
have decided that they should have job descriptions but never seem to make it a
priority, or they may not even know where to start or why they should bother.
Most human resources professionals agree that employers of all sizes should
invest the time and effort in developing and updating these documents on a
regular basis, because well-written job descriptions can serve as a valuable tool
for employers in the recruitment, selection, compensation, orientation, training,
and evaluation of employees. These tools have little value, however, if they do
not accurately reflects a job‘s duties, responsibilities and qualifications.
A well-written job description accurately describes what a particular job is
currently about its title, overall position in the organization (reporting
relationships), essential and non-essential functions, job qualifications, and
physical and environmental characteristics. One should be able to review a one
to two-page job description and have a pretty good idea of what the incumbent
does. A job description is not a detailed list of each component of each duty of
the job, a written procedure on how to perform the job, or written performance
standards regarding quality or quantity of work required. The various applications
areas of Job Description identified are as follows
Organization Structuring
Job Design
Recruitment & Selection
Placement & Orientation
Compensation
Training & Development
Performance Appraisal
Job Evaluation
Employee Retention
Retraining
Career Planning
Employee Empowerment
M.P.Birla Institute of Management 83
1. ORGANIZATION STRUCTURING
Organization Structure refers to the relatively stable set of formally defined
jobs, job groupings, and reporting and working relationships that characterize
an organization. Normally organizing involves the defining of the authority-
responsibility relationships, which will give structure to the organization. The
organization’s structure is often modeled using an organization chart.
Two Organization Structure Issues
Differentiation issue is concerned with determining the most appropriate
degree of specialization of effort, and with ways of grouping jobs and other
organizational units.
Integration issue is concerned with assuring that the differentiated jobs and
organizational units work together in a coordinated way.
In effect, organizational design involves both the micro-level process of
individual job design and the macro-level process of combining jobs into units.
For organization structuring and restructuring job description is an essential
document. The job description specifies clearly the skills required, the
competency levels, reporting relationship and etc. As organization structuring
refers to the relatively stable set of formally defined jobs, job groupings, and
reporting and working relationships, the need for job description is
undisputed.
So, for successful organization structuring /restructuring there arises the need
for a well documented and well formatted multi-utility job description. Wipro
Infotech can therefore make use of the multi utility job description for the
purpose of organization structuring and restructuring.
M.P.Birla Institute of Management 84
2. JOB DESIGN Job design is the process of specifying the tasks and responsibilities
associated with a job; it has two basic dimensions: specialization and
discretion. An effective job design specifies four characteristics of jobs:
Range, Depth, Relationships and Perceived job content.
Job design involves the conscious efforts to organize tasks, duties and
responsibilities into a unit of work to achieve certain objectives. Two products
resulting form the job design process are the job description and job
specifications. It is well known that jobs are more than a collection of tasks
recorded on a job analysis schedule and summarized in a job description.
Job design involves the three steps:
The specification of individual tasks
The specification of the method(s) of performing each task, and
The combination of tasks into specific jobs to be assigned to individuals
The Job Characteristics Model developed by Hackman and Oldham suggests
that jobs should be designed to include core dimensions that increase
motivation, satisfaction, reduce absenteeism and employee turnover. The
theory identifies several core job characteristics skill variety, task identity, task
significance, autonomy, and job feedback that may be increased in a job and
the jobholder may perceive as desirable.
A job description document helps to identify the task and skill variety and
makes the process of job design an easy exercise. So Wipro Infotech can too
make use of the job descriptions in order to design the jobs.
M.P.Birla Institute of Management 85
3. RECRUITMENT & SELECTION
Human resource planning helps determine the number and type of people an
organization needs. Job Analysis and Job Design specify the tasks and duties of
jobs and the qualifications expected from prospective jobholders. The next logical
step is to hire the right number of people of the right type to fill the jobs. Hiring
involves two broad groups of activities: (i) Recruitment and (ii) Selection.
Fig: Recruitment and Selection Needs
Job descriptions contain information regarding training, education and
experience requirements, they are important in selecting competent, qualified
employees. Written qualifications are of value in assessing whether candidates
have appropriate skills and knowledge based on education, training and/or
experience to perform the job, and they help to determine what additional training
may be required. And, for internal promotion purposes, well-written job
descriptions provide employees with specific information about promotional
opportunities.
Tina Lyle, human resource manager for Holiday Inn Hotels, takes that
observation a step further. “All recruiting efforts and training programs should
start with job descriptions,” says Lyle. “They help applicants, employees, and
managers.”
Applicants benefit from job descriptions, which help them understand what
skills are required to do the job. Job descriptions help employees understand
the performance expectations of their job. They provide employees with a
clear set of job performance standards, outline the scope of their job
Human Resource Planning Job
Analysis
Determining Recruitment &
Selection Needs
M.P.Birla Institute of Management 86
responsibilities, and show them where they fit in the organizational structure
of the property.
Many job descriptions today don’t represent what employees actually do on a
day-to-day basis. They have a tendency to be vague and too formal. To
correct this problem, involving current employees in the process of updating
job descriptions on a regular basis is suggested.
Job descriptions help managers identify important qualifications needed to be
successful on the job, which should in turn help avoid costly hiring mistakes.
They also provide a blueprint for effective employee training, which increases
employee morale and reduces turnover.
Factors influenced by Job Description in the selection decision include
• Profile matching, organizational and social environment, successive
hurdles, and multiple correlations.
• Profile matching involves matching the candidates’ bio-data with the job
specification and Description.
• Candidates’ specifications must match not only job descriptions but with
organizational and environmental requirements.
Accurate job descriptions are an invaluable source of information during the
entire employment process, from job posting, to recruiting and screening, to
hiring and placement. They can provide the foundation for job-posting programs
because almost all the information required for a job posting can be garnered
from the job description. They make recruiting and screening more efficient, and
they are vital in spelling out the job requirements to achieve a good match
between the candidate's qualifications and the job's demands.
At Wipro Infotech too job description can be used effectively in order to make
decisions relating to recruitment and selection. Multi utility job description would
help Wipro Infotech carry on their recruitment activities with much more ease and
accuracy.
M.P.Birla Institute of Management 87
4. PLACEMENT & ORIENTATION
Orientation also called induction is a planned introduction of employees to their
co-workers and the organization. One of the aims of orientation is to introduce an
employee to the job that he is expected to perform. This is done by a job
description that specifies the duties and accountabilities of the job and the
necessary competencies required for efficient performance. This helps new
employees to get a clear picture of the job and enhance their productivity.
The importance of orientation and adjustment to a new job can't be overstated. A
newly hired worker with an accurate, well-written job description to review and
analyze has received a good introduction to the job and is therefore able to
understand more fully what the company and the supervisor expect. All new
employees should be instructed to regard the job description as a framework or
starting point—not as an upper limit to their own abilities and interests.
.
Job descriptions can serve as a good starting point for developing an orientation
plan for new employees. They communicate to employees the major tasks of a
job, which is important because it is difficult for new employees to perform well if
they are confused about their duties and responsibilities. At Wipro Infotech too
new employees should be given a copy of the job description during the induction
program so that new employees get a better idea about the role that they are
expected to perform. It is commonly believed that written job descriptions are
critical to successful employee performance and thus, multi utility job descriptions
are cushion the immersion program for the new recruits.
Supervisors
HR Executives Organizational
Issues Employee benefits
Specific Job duties & competencies
Special Anxiety reduction Seminar
To Placement
M.P.Birla Institute of Management 88
5. DEVELOPMENT OF COMPENSATION POLICY The following chart shows the development of a wage and salary systems:
JOB ANALYSIS (JOB DESCRIPTIONS AND
JOB SPECIFICATIONS)
PAY POLICIES PAY STRUCTURES
PERFORMANCE APPAISAL
Employees will perceive compensation as fair if it based on systematic
components. Various compensation systems have developed to determine the
value of positions. These systems utilize many similar components including job
descriptions, salary ranges/structures, and written procedures. Accurate job
descriptions provide a basis for classification of a position into the organizations
compensation system. The job descriptions are then used in two activities: Job
evaluation and Pay ranges.
These activities are designed to ensure that the pay system is both internally
equitable and externally competitive. The data compiled in these two activities
are used to design pay structures including pay grades and minimum-to-
maximum pay ranges. After the pay structures have been developed, individual
jobs must be placed in the appropriate pay grades and employees’ pay adjusted
based on length of service and performance. Thus it can be concluded that in
order to develop a wage and salary structure job description document is of vital
importance and Wipro Infotech must lay emphasis in using Job descriptions for
the purpose of developing a compensation policy.
JOB EVALUATION PAY SURVEYS
INDIVIDUAL PAY
IMPLEMENTATION, COMMUNICATION,
MONITORING
M.P.Birla Institute of Management 89
6. TRAINING AND DEVELOPMENT Training and Development refers to imparting specifics knowledge, skills and
abilities to an employee. Candidates placed on the jobs need training to perform
their duties effectively. Training programs help remove performance deficiency in
employees. Need assessment diagnoses present problems and future challenges
to be met through training program. Need assessment helps identify performance
deficiency. This deficiency may be due to lack of skill or knowledge.
Fig: Training Needs Assessment
Well-written job descriptions identify the education, experience, and skills
required for the position. They can therefore help employees pinpoint their own
weaknesses and help their supervisors tailor a training program accordingly. As
the job and the job description change, training and development must keep
pace. In addition, the job description provides a basis for teaching employee as
much as possible about his job and its relationship to other jobs as well as to the
company as a whole.
Some managers may feel they don’t have the time to analyze jobs and prepare
job descriptions. However, without these descriptions, any training will be
incomplete and disorganized, failing to cover important points and details.
Thus job description can be used very effectively used at Wipro Infotech in order
to assess the training needs of the employee, as it would clearly highlight the
gaps between what the role expects and the actual performance standards.
Performance Deficiency
Non-Training Methods 7UDLQLQJ�
Other Causes Lack of Skill or Knowledge
M.P.Birla Institute of Management 90
7. PERFORMANCE MANAGEMENT Performance appraisal is a systematic evaluation of the individual with respect to
his performance on the job and his potential for development. Job descriptions
sets out requirements, which are translated into performance standards, which in
urn form the basis of performance appraisal.
�Relationship of performance Appraisal & Job Description
Job descriptions serve as a basis for job specific performance standards for each
position. Performance standards should flow directly from job descriptions, telling
what each job accomplishes and what meets performance expectations for each
duty. If employees know what is expected and what constitutes good
performance, they are more likely to perform satisfactorily.
While performance appraisal enables managers and supervisors to make
decisions in many areas other than compensation, the link between describing
the job and developing appropriate performance standards cannot be
overlooked. These performance standards, in turn, are critical factors when it
comes to evaluating an employee's readiness for raises, promotions, etc.
Thus, documentation of Job Descriptions at Wipro Infotech will provide a platform
for measuring the performance of employees with the preset standards.
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M.P.Birla Institute of Management 91
8. JOB EVALUATION��
Job Evaluation is the process of analysing and assessing the various jobs
systematically to ascertain their relative worth in an organization. Jobs are
evaluated on the basis of their content and are placed in the order of their
importance. Based on Job evaluation, all jobs in an organization can be arranged
in a hierarchical order of their relative worth and priced. This hierarchical order of
jobs enable organizations determines both Job pricing and Wage Structure.
The job description makes it possible to evaluate one job in relation to others.
Determining a job's worth to the organization is not only important in developing
an equitable wage and salary structure, but also in determining employee
benefits and bonuses that relate employee performance to the performance of
the company.
Job descriptions make it possible to identify common job elements and
requirements, which in turn make it possible to group jobs into families, grades,
or classes for wage and salary purposes. An equitable pay structure means that
jobs are rewarded according to their contributions toward the achievement of
organizational goals. Before each job's contribution can be evaluated, however,
its content must be accurately described.
Effective Evaluation begins with a good Job Description. The job description is
the basis and starting point of the job evaluation process. The importance of job
description cannot be stressed too much. Detailed, objectively written job
descriptions are a roadmap to evaluating the success of employees. Without
them one cannot set performance standards or measure accomplishments,
especially for employees being evaluated for the first time.
Thus Job evaluation is an important application area of job description and in
order to evaluate jobs in Wipro Infotech the job description documents can be
used as an important tool. Job description is an important component of the job
evaluation process and so Wipro Infotech can use the documents effectively to
evaluate the various jobs and find their relative worth in the organization.
M.P.Birla Institute of Management 92
9. EMPLOYEE RETENTION
To maintain a stable workforce, employers must deliberately engage in
retention activities. These efforts range from re-recruiting interviews to family
activities and individualized compensation packages. People need to feel
wanted, valued, appreciated. They want to do meaningful work and have some
say in how their jobs are designed, managed, and measured. Today's
employees want to be stable, but are often "chased out" by those who are
more concerned with power and position than with caring for people.
Clearly a competitive advantage in today's turbulent employment environment
is not achieved easily. The path of successful employee retention is paved by
the contemporary application of Job Description. Employee retention starts
with Job Description:
Few recommended retention tips that can be achieved through well-formatted
Job Descriptions:
• Select the right people in the first place through behavior-based testing
and competency screening. The right person, in the right seat, on the right
bus is the starting point.
• Communicate goals, roles and responsibilities so people know what is
expected and feel like part of the in-crowd
• Enable employees to balance work and life.
• Involve employees in decisions that affect their jobs and the overall
direction of the company whenever possible.
• Provide the opportunity for career and personal growth through training
and education, challenging assignments and more.
Wipro Infotech as a tool can use Job description for retaining employees. Most
cases of employee leaving the organization are due to lack of job satisfaction,
low morale, low motivation levels as the duties are not clearly communicated to
the employee and he does not have a clear idea about the role demands. All
these issues can be easily sorted out by having a well-formatted job description.
M.P.Birla Institute of Management 93
10. RETRAINING MIDDLE MANAGEMENT
Today is an era of knowledge organizations. According to Peter Drucker “Value
in organizations is created by productivity and innovations both of which are
application of knowledge of work”. Retraining the employees in today’s context,
is not a matter of choice but a business compulsion and if the organization does
not have an appropriate long-term learning and retraining strategy in place, then
it’s only a matter of time that they will become extinct. Hence, retraining the
employees of the middle management cadre has become absolutely essential. If
an organization has a well-formatted job description in place, it becomes rather
easy to determine the training needs, and identify the gap between the actual
performance and the role requirements. There are certain generic areas in which
middle management employees need to be retrained which are both technical
and functional. All the competencies required to perform a role are clearly
defined in a job description document and so by reading the same one can get a
clear idea of the areas in which employees need to be retrained.
5DPFR¶V�5HWUDLQLQJ�VWUDWHJ\ �
At Ramco systems retraining needs of employee is identified with the help of a
job description document. Wipro Infotech should develop a retraining strategy in
order to retrain the middle level management employee. Designing development
tools for improving employee’s efficiency and skills on the basis of a retraining
program can be achieved by a well-formatted job description document, which
acts as a reinforcing mechanism.
PROGRAMMES SKILLS�Job rotation
In house and external training programs
Multiple skills
Training skills
Teamsmanship
Leadership
M.P.Birla Institute of Management 94
11. CAREER PLANNING
Career planning is a process by which one selects career goals and the paths to these goals. Career management is a process of designing and implementing goals, plans, and strategies to enable the company to satisfy the employee needs while allowing individuals to achieve their goals. Careers often involve three kinds of movements (Dimensions of career changes- Career Cone)
• Vertical Movement –Promotions
• Horizontal Movement –Changes in specific job functions or field
specialties
• Radial Movement / Inner Circle of Management
Accurate job descriptions are essential in developing upward mobility and career
development programs. A study of job descriptions reveals the relationships
among certain jobs and the education, experience, or skills needed to advance
from one job to another.
12. EMPLOYEE EMPOWERMENT
Empowerment is a core concept of the new management model. In the new-generation adaptive organization, delegation is replaced by empowerment, and responsibility by ownership. They belong to people. Job descriptions provide employees with clear idea about the nature of the job thereby empowering employees. The Benefits of Employee Empowerment are as follows.
• The organization: harnesses individual talents to the full. Changes the
managers' mind-set and leaves them with more time to engage in broad-
based thinking, visioning and nurturing.
• The department / team: becomes more enthusiastic, active, and
successful. Facilitates teamwork and harnessing of collective power of
employees.
• Employees: entrusted new responsibilities and are stretched beyond what
they previously thought they could achieve. Releases the individual wisdom,
creativity and energy of employees
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D. ENHANCEMENT OF JOB PERFORMANCE USING JOB
DESCRIPTION Today's workplace is enveloped by the fear of downsizing, loss of job security,
overwhelming changes in technology, and the stress of having to do more with
less. Managers must recognize this phenomenon and do their best to counteract
it if their organizations are going to survive.
In order to increase the productivity of employees and enhance job satisfaction
and employee morale it is necessary that employees have a clear idea of what is
expected from them. This is possible by equipping all employees with a job
description. The job description will give an employee clear perspective of the
duties and accountabilities of the job, the competency levels, the reporting
relationship etc. Job description impact job performance in several ways some of
which are mentioned as under:
i. Quality of Supervision and task coordination:
Job description improves supervision and task coordination. When staff members
and supervisors are very familiar with the job description, supervision can be
much more positive, less stressful, and a process of cooperation instead of
dictatorship. All employees will do better and perform well, be more loyal, and
make more positive suggestions and contributions when their reporting relation is
clearly defined.
ii. Quality of work life
Quality of work life is the concept of making work meaningful for employees in an
organization environment where they are motivated to perform better and are
satisfied with their work.
There are several factors, which can contribute to this. They are:
• Organization design
• Job characteristic and task variety
• Autonomy and delegation of authority
• Job design and redesign
• Supportive leadership
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iii. Job satisfaction and Job enrichment
Job satisfaction –“affective orientations on the part of individuals towards work
roles, which they are presently occupying” (Vroom, 1967)- is a concept most
used in sociology and psychology. Job satisfaction is influenced by perceived job
attributes. These perceived job attributes reflect an impact of the objective job
attributes, of personality and ability and of the informational clues (co-workers,
supervisors, training sources).
Job enrichment means adding few more motivators to a job to make it more
rewarding. A job is enriched when the nature of the job is more interesting,
challenging and creative and gives jobholder more decision-making, controlling
and planning powers.
A well-documented job description increases job satisfaction and helps enrich a
job as employees have clarity of role expectation and they are able to perform
better.
iv. Employee morale
Morale is a composite state of mind and emotions and effects individuals’
attitude and willingness to work. Raising morale to a high level and maintaining it
there is a continuous process. Giving them interesting work and appreciating
them for a job well done can increase employee morale. Job description clearly
defines the duties and accountabilities and mentions the decision-making and
controlling powers.
v. Better teamwork
Job description clearly mentions the reporting relation in terms of whom to
coordinate with, whom to supervise and report to. All this results in better
teamwork as the employee has clear idea whom to interact in a given situation.
In today’s complex business world where all employees are expected to perform
as a team, job description definitely helps individuals perform their work
effectively.
M.P.Birla Institute of Management 97
E. PERSONAL BENEFITS DERIVED FROM A MULTI-UTILITY JOB DESCRIPTION A well-documented job description is the beginning point in defining what is to be
done on a job. It also helps to define the specific performance standards and
expectations for a give role. Their are various personal benefits derived from
wide range of application areas of job descriptions. They are as follows:
i. Positive self-esteem and confidence: Clearly formatted job descriptions provide
through information about what is expected from an employee on a particular job.
Hence, this enhances the confidence levels of the employees to strive and achieve
expected standard of performance. Thereby, developing a positive self-esteem.
ii. Reliability: A detailed job description includes reporting as well as peer
relationship information. Hence individuals become more reliable and
interdependent to achieve greater heights through better teamwork.
iii. Commitment: A well-drafted job description in consensus with the reporting officer
as well as the incumbent himself enhances the commitment of the incumbent. As
the incumbent has a clear idea about his duties and accountabilities he feels more
committed to the job and performs well in the specified job.
iv. Ability to deal with pressure: Employees are well equipped to deal with pressure
especially during crisis period. This is achieved by job descriptions that include
various duties, responsibilities and accountabilities of a particular task or function.
As employees are aware of what is expected out of them and at what standards
they are suppose to operate they are in a better position to deal with pressure and
perform effectively and efficiently in the given task.
v. Adaptability: The changing work environments along with the rapid growth of
technology have created a need for a well-documented Job Description. As the
document clearly defines the roles and responsibilities it helps employees to adapt
themselves well to a given role.
vi. Creative/Innovative: Job description provides a framework within which an
employee is expected to perform. An employee is encouraged to be creative and
innovative to achieve the expected and also to excel standard performance criteria
set for that particular job.
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F. Recommended Process for Writing a Job Description
1. Determine the broad responsibilities of the job. Responsibilities are
broader than tasks. For example, analyzing needs is a task, developing
training courses that meet stated needs are responsibilities.
2. Suggest 3 or 4 key tasks that the employee should perform. For example,
a marketing executive of WPC sales is responsible for carrying out
business development activities and increasing profitability, handle
customer negotiation sales bids etc.
3. List the qualifications:
• Skills mastered in advance (be as specific as possible)
• Education level (preferred degree and major, acceptable degree
and major)
• Certifications
• Professional (like a CPA)
• Tools (like mastery of specialized software, such as networking
software)
• Desirable experiences (work experiences rather than years)
4. Describe other characteristics that are preferred in the ideal candidate. For
example, good communication skills, relationship building etc.
5. Draft the job description.
6. Review within the department, the manager, and the Human Resources
Departments.
7. Incorporating the feedback received, revise the job description.
8. Submit the final draft for approval, using the organization's approval
process.
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G. MAINTAINING AND UPDATING JOB DESCRIPTIONS
Once job descriptions are completed and reviewed by all appropriate individuals,
a system must be developed to keeping them current. Otherwise, the entire
process, beginning with job analysis may have to be repeated in several years.
Because organizations are dynamic and evolving entities, rarely do all jobs stay
the same for years.
No job can remain static, especially on project work or programmer, and where
conditions are changing. For that reason employee and supervisor along with the
HR should review the job description in an organization at least once a year.
Employees performing the jobs and their managers play a crucial role because,
as those closest to the jobs, they know when changes occur.
Review of the job description gives the supervisor an opportunity to emphasize
on some important elements of the job, remind the staff member perhaps that
some of the tasks are not being done as well or as often as needed. Conversely,
it gives the staff member an opportunity to suggest better ways of doing things
and to point out some tasks that are redundant, unnecessary or negative to the
goals of the organization.
Creation of job descriptions, initial and regular joint review by supervisors and
staff members, regular and frequent modifications to reflect changing realities
and conditions, and signing each updated job description, together make up an
important element of participative management.
M.P.Birla Institute of Management 100
To sum-up, it is our belief and conviction that the above said recommendations
(may be read as effective benchmark) can be quite helpful for the Company to
format the job descriptions and to apply the job description document to a variety
of uses in the field of Human Resource Management. Our research analysis calls
for nothing else than a meticulous management of multi utility Job Description
Format.
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M.P.Birla Institute of Management 101
DIRECTIONS FOR FURTHER RESEARCH
Our research investigation is confined to Multi Utility Job Description format for
Wipro Infotech, company, Bangalore. Job Description is a ‘bible’ for any
organizations which sets out who has to do, what, when and how. The entire
gamut of ‘role perception ‘ and its diagnosis greatly hinges on Job Description
document. Congruence or otherwise of the prescribed roles can be easily
identified with the help of Job Description Format. It is recognized that Job
description format should be need based and creative and innovative approach is
needed for formatting the job descriptions.
In our view, Job description format is a fertile field for research investigation and
the following areas constitute the “green pastures”:
Benchmarking the job description formats
New innovative approaches to job description formatting
Interface between Job description and Role conflicts
Sectoral (Industry wise) study of job description
Job description and job design/ Redesign (Forward and backward Linkages)
M.P.Birla Institute of Management 102
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M.P.Birla Institute of Management 103
1A. JOB DESCRIPTION QUESTIONNAIRE
(Job incumbent’s copy)
A) JOB IDENTIFICATION Name: Job Title/ Designation: Supervisor's Title: Supervisor's Name: Division/Business unit Function /Department: Salary grade/ Band
B) PURPOSE/PRIMARY FUNCTION
In a brief statement, describe the basic purpose/objectives of your job. Why does it exist?
C) ORGANIZATIONAL STRUCTURE (REPORTING RELATIONSHIP) Give a narrative of your organizational chart below. Identify the existing relationship and lines of authority among various jobs in your division. Attach a printed chart to the back of this form.
M.P.Birla Institute of Management 104
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���-RE�DFWLYLWLHV �Think about how you spend your work time. List the regular on-going activities required of your job. Please list these activities in general order of importance. Include only enough detail to identify the task. Note the approximate amount of time required for each task in the right hand column. Note your time estimates as a percentage of total work time. Eg. “Prepares the monthly sales target report- 15%” or “designs new training modules for employees” – 30%)
1.
2.
3. 4.
5.
6.
7.
8.
9.
10.
2. Additional responsibilities: Please list those additional tasks or projects your job is sometimes required to do or have been assigned by Management. Please note the approximate total time required in accomplishing each infrequent task or project. Eg “sorts mails” might be “additional responsibilities” performed by a given admin job title or “collects feedback on the effectiveness of the training” for a HR trainer.
1.
2.
3. 4.
5.
% Of time
% Of time
M.P.Birla Institute of Management 105
3. Supervisory Responsibilities: List below the principal duties and accountabilities of each subordinate position that reports directly to you. Where multiple positions of the same generic type are involved, group them together as single position and indicate the number of positions involved in the parenthesis after each title. If you do not supervise employees, skip to the next question. Number Job title Principal duties
1
2.
3.
4.
5.
4. Decision-Making: Describe the authority to your position by indicating decisions you are expected to make and recommendations you are expected to develop. Be specific.
Decisions expected Recommendations expected
1. 1.
2. 2.
3. 3.
4. 4.
5. 5.
6. 6.
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5. GUIDANCE/ ASSISTANCE RECEIVED
If applicable, list those positions other than your supervisor that provide you with guidance and direction in doing the job. Also indicate the nature and purpose of that guidance.
6. GUIDANCE/ ASSISTANCE PROVIDED
If applicable, list those positions other than your own subordinates to which you provide guidance and direction. Also indicate the nature and purpose of that guidance.
7. Necessary Knowledge, Skills and Abilities
No. Title Requirements
1 Qualifications
2 Experience
3 Professional and technical competencies
4 Behavioral and managerial competencies
��� /HDUQLQJ�FXUYH �Assuming a new incumbent had the requisite knowledge, skills and abilities, how long would it take for them to handle this job satisfactorily?
M.P.Birla Institute of Management 107
���6LPLODU�MREV �If other jobs of the same or similar title exist within the organization describe the things that make your job different. Identify differences in job complexity. Be specific.
10. Working relationship
Identify positions/departments with which you have frequent contact. Please note which contacts are essential and which are not essential. These relations are with respect to Wipro.
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External relationship:
E) DIMENSIONS
1. Number of people supervised
• Directly
• Indirectly
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2. Please provide descriptive amounts (Rupees or Numbers) applicable to your job
which best describes its magnitude of effect. You need not provide all the data
requested below – only that which applies directly to your job. State all figures on
an annual basis.
• Revenue/ Sales
• Operating budget
3. Scope of responsibility
Identify the breadth of geographic scope for the roles. Please tick the most appropriate
option.
• Local
• Sub-regional/Territorial
• Regional
• National
• Global
• Any Other
F) COMMENTS
Briefly explain any aspect of your position not covered by the above that you feel is
necessary to fully understand your position.
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1B. MULTI-UTILITY JOB DESCRIPTION – QUESTIONNAIRE
EMPLOYEE NAME: JOB TITLE/DESIGNATION: BAND: DIVISION/BUSINESS UNIT: DEPARTMENT/FUNCTION 1. Is job description an essential document?
a. Yes b. No
2. If YES, in what ways does the Job description help you?
a) It clarifies the roles and responsibilities of the job
b) Provides a clear expectation of the scope of the job and Key result areas
c) Provides a clear understanding of the competencies required.
d) Shows where your role fits in the organization structure
e) Specifies relationship among individuals and departments (hierarchal
relationship)
3. Should your organization have a well-formatted job description document?
a. Yes b. No
4. If yes which format would be appropriate?
a) A general-purpose job description
b) A special-purpose job description
c) A comprehensive job description
d) A concise job description
M.P.Birla Institute of Management 110
5. Do you think that the need for a precise and unambiguous Job description is
all the more significant in today’s work environment?
a. Yes b. No
If YES, Please specify the contributing factors:
a) The incredible number of organizational restructurings that have occurred
b) The need to implement new and creative ways to motivate, evaluate and
reward employees
c) The accelerated rate at which technology is changing work environments
6. Please state the components of Job description, which you prefer the most?
a) Job title and other identifying information such as the band, reporting
structure and etc.
b) Summary describing the purpose of the job
c) The main duties, responsibilities and accountabilities
d) The social interaction associated with the work (i.e. the size of work group,
amount of dependency in the work)
e) The competencies required both technical and behavioral along with
knowledge and skills required for the job
7. What according to you are the application areas of job description?
K. Organization Structuring L. Job Design M. Recruitment & Selection N. Placement & Orientation O. Compensation P. Training & Development Q. Performance Appraisal R. Job Evaluation S. Career Planning T. Employee Empowerment U. Any Others (please specify) ________________________________
8. In what ways can Job description impact job performance? Please tick the
appropriate factor?
a. Quality of supervision and task coordination
b. Quality of work life (QWL)
M.P.Birla Institute of Management 111
c. Job satisfaction/ Job enrichment
d. Employee morale
e. Better teamwork
f. Any others please specify
9. What are the benefits that would help you to grow personally, through a well-
documented job description?
a. Positive self-esteem and confidence
b. Reliability
c. Commitment
d. Ability to deal with pressure
e. Adaptability
f. Creative/ Innovation
g. Others (please specify)
10. Should employees be a part of the process of documenting job description?
a. Yes b. No
If Yes in what ways, employees can be encouraged to participate in the
process?
a) Fill up job description questionnaires
b) Focused group interview
c) Management by objectives (MBO)
d) In-depth interviews
e) Any others please specify
If No, Please give reasons for the same?
M.P.Birla Institute of Management 112
SELECT BIBLIOGRAPHY
BOOKS
1. “ Human Resource Management “ by Fischer Schoenfendt & Shaw
McGraw Hill Publications 2001
2. “ Essentials of Human Resource Management “ by P.
Subba Rao, Himalaya Publishing Company –2003
3. “ Human Resource Management “ by John Ivanecevich , McGraw
Hill Publications 2003
4. “ Strategic human Resource Management” by Michael Armstrong,
Kogan Page, New York, 2001
5. “ Strategic human Resource Management” by Jeffery .A..
Mello, Southwestern Publications, USA, 2002
6. “Human Resource and Personnel Management” by K. Aswathappa,
Tata McGraw Hill Publishing Company Ltd, 2002
JOURNALS
1. Human capital
2. Training and Development
3. ICFAI HRM Review
4. Executive Excellence
5. Management Next
WEBSITES SURFED
1. www.google.com
2. www.mamma.com
3. www.hrblr.com
4. www.hrmguide.com
5. www.managementor.com