Questionnaire: Consumer Survey - Deodorant

Questionnaire No.. Date:___________

Q1. Have you ever heard about Lux?Yes_______ No

Q2. If Yes, what products/services do you associate with the Lux brand?Soap__ , Shampoo____ , Body Wash___, Undergarments

Q3. Evaluate the following statements about Lux brand on a scale of 1-5.(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Lux is associated with:(a) Beauty ___ ___ ___ ___ ___(b) Quality product ___ ___ ___ ___ ___(c) Softness ___ ___ ____ ___ ___(d) Wide availability ___ ___ ___ ___ ___(e) Multinational brand ___ ___ ___ ___ ___(f) Filmstars ___ ___ ___ ___ ___(g) Glamour ___ ___ ___ ___ ___(h) Value for money ___ ___ ___ ___ ___(i) Freshness ___ ___ ___ ___ ___(j) Family soap ___ ___ ___ ___ ___

Q4. Do you use deodorant?Yes____No

Q5. In case Lux deodorant is launch, do you see any similarity between Lux and Lux deodorant in terms of the following on a scale of 1-5.l=Not at all similar, 2=Not similar, 3=Can't say, 4=Somewhat similar, 5=Verymuch similar

(a) Features1 2 3 4 5

(b) Skills required for manufacturing and marketing 12 3 4 5

(c) Needs satisfaction1 2 3 4 5

(d) Occasions usage1 2 3 4 5

(e) Image1 2 3 4 5

Q6. Evaluate the strength of association between Lux and Lux deodorant on a scale of 1-5.Do Not StronglyAssociate at all Associate1 2 3 4 5

Q7. Evaluate the feasibility of Lux brand in deodorant category on a scale of 1-5 Not at Very muchAll feasible Feasible1 2 3 4 5

Q8, If you decide to purchase deodorant, evaluate the following statement on a scale of 1-5?(l=Strongly disagree, 2=Disagree, 3=Can't say, 4= Agree, 5=Strongly agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Lux is relevant in deodorant category on the basis of

(a) Fragrance ___ ___ ____ ____ ____(b) Beauty ___ ___ ____ ____ ____(c) Glamour ___ ___ ____ ____ ____(d) Quality ___ ___ ____ ____ ____(e) Market Expertise ___ ___ ____ ____ ____(f) Brand Image ___ ___ ____ ____ ____(g) Freshness ___ ___ ____ ____ ____(h) Value for money ___ ___ ____ ____ ____

(i) I always prefer productsof known brand in deodorant___ ___ ___ ____ ____

Q9. What is your evaluation of future possible performance of Lux deodorant in terms of following?

Low Quality High Quality1 2 3 4 5Not likely to Bank Very likely to Bank1 2 3 4 5Failure Success1 2 3 4 5

Q10. Have you ever heard about Nirma? Yes No

. Q11. If Yes, what products/services do you associate with the Nirma brand?Detergent bar, Detergent powder, Utensil Bar,Toilet Soap, SaltToothpaste

Q12. Evaluate the following statements about Nirma brand on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Nirma is associated with(a) Beauty ___ ___ ___ ___ ___(b) Quality product ___ ___ ___ ___ ___(c) Softness ___ ___ ___ ___ ___(d) Wide availability ___ ___ ___ ___ ___(e) Multinational brand ___ ___ ___ ___ ___(f) Filmstars ___ ___ ___ ___ ___(g) Glamour ___ ___ ___ ___ ___(h) Family soap ___ ___ ___ ___ ___(i) Freshness ___ ___ _______________(j) Family soap ___ ___ ___ ___ ___

Q13. In case Nirma deodorant is launch, do you see any similarity between Nirma anc Nirma deodorant in terms of following on a scale of 1-5? l=not at all similar, 2=not Similar, 3=Can’t Say, 4=somewhat similar, 5=yery much similar

i) Features S1 2 3 4 5

ii) Skills Required for providing services1 2 3 4 5

iii) Needs satisfaction1 2 3 4 5

iv) Occasions of use1 2 3 4 5

v) Image1 2 3 4 5

Q14. Evaluate the strength of association between Nirma and Nirma deodorant on a scale of 1-5.Do not StronglyAssociate Associate1 2 3 4 52 3 4

Q15. Evaluate the feasibility of Nirma brand in deodorant category on a scale of 1-5. Not at all Very MuchFeasible Feasible1 2 3 4 5

Q16. If you decide to purchase deodorant, evaluate the following statement on a scale of 1-5 ?(l=strongly Disagree, 2=disagree, 3=can’t Say, 4=agree, 5=strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Nirma is relevant in deodorant category on the basis of

(a) Fragrance ___ ____ ___ ___ ___(b) Beauty image ___ ____ ___ ■ ___(c) Glamour ___ ____ ___ ___ ___(d) Quality ___ ____ ___ ___ ___(e) Expertise in marketing ___ ____ ___ ___ ___(f) Brand image ___ ____ ___ ___ ___(g) Freshness ___ ____ ___ ___ ___(h) Value for money ___ ____ ___ ___ ___

Q17. What is your evaluation of future possible performance of Nirma in deodorant interms of following on a scale of 1-5?Low quality1 2 3 4

High quality5

Not likely to try1 2 3 4

Very likely to try 5

Failure1 2 3 4

Success5

Q18. Your personal information, please

(a) Name __________________

(b) Area & City __________________

(c) Gender Male, Female

(d) Family Size _____________

(e) Monthly Family Income Rs. Less than 5000____,5001-10000.10000-15000___ , 15001-20000.20001-25000___ , Above 25000.

(f) Education Illiterate, Schooling up to 4Schooling 5-9SSC but not graduatesGraduates, PGs and higher

(g) OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______, Supervisor___,Officers/Executive (Junior level)___, Skilled Worker___, Petty Trader _Clerks and Salesman___, Unskilled worker___, Housewife___, Student

(h) Spouse/Parent’s OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______ , Supervisor___,Officers/Executive (Junior level), Skilled Worker______, Petty Trader _Clerks and Salesman___, Unskilled worker___, Housewife___, Student

(i) Age

Questionnaire: Consumer Survey - Potato Chips

Questionnaire No._i Date:_______ ■i

Ql. Have you ever heard about Amul?Yes____ __ No .

Q2. If Yes, what products/services do you associate with the Amul brand?Milk___, Icecream Milk powder___, Infant food;Dairy whitener__ ;, Butter Ghee Bread spread___, Margarine____,Cheese___, Fresh cream Flavored milk___, Butter milk___, Lasee___,:Dahi__, Soup___, Condensed Milk___, Pizza_Ethnic sweet,Beverage powder Health food__ , Ganthia___, Mineral water___ * 1Chocolate___, Undergarment___ i

Q3. Evaluate the following statements about Amul brand on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree i1 2 3 4 5 :

Amul is associated with: i(a) Quality products ___ ___ ___ ___ ___ , •(b) Taste ; ___ ___ ___ ___ ;(c) Processed food j ___ ___ ____ __ ___(d) Wide availability j ________ ______ _________(e) Cooperatives j ___ ___ ___ ___ ___(f) Instant food j ___ ___ ___ ___ ___ ,(g) Value for money j ___ ___ ___ ___ ___(h) Indian food ___ ___ ___ •___ ___(i) Innovation ' ___ ___ ___ ___ ___(j) Dairy products j ___ ___ ___ ___ ___

i

Q4. Do you consume potato chips? !Yes____No____L 1If yes, Name the brands you consume? r

Q5. In case Amul potato chips is launch, do you see any similarity between Amul brand and potato chips in terms of the following on a scale of 1-5.(l=Not at all similar, 2=Not similar, 3=Can't say, 4=Somewhat similar, 5=Very much similar) i (a) Features '

1 2 : 3 4 5

(b) Skills required for manufacturing 1 2 3

and marketing4 5

(c) Needs satisfaction1 2 3 4 5

(d) Occasions usage1 2 3 4 5

(e) Image1 2 3 4 5

Q6. Evaluate the strength of association between Amul and Amul potato chips on a scale of 1-5.Do Not StronglyAssociate at all Associate1 2 3 4 5

Q7. Evaluate the feasibility of Amul brand in potato chips category on a scale of 1-5 Not at Very muchAll feasible Feasible1 2 3 4 5

Q8, If you decide to purchase potato chips, evaluate the following statements on a scale of 1-5?(l=Strongly disagree, 2=I)isagree, 3=Can't say, 4= Agree, 5=Strongly agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Amul is relevant in potato chips category on the basis of

(a) Quality ___ ___ ____ ____ ____(b) Taste ___ ___ ____ ____ ____(c) Processed food ___ ___ ____ ____ ____(d) Wide availability ___ ___ ____ ____ ____(e) Skills in marketing ___ ___ ____ ____ ____(f) Instant food chracteristic ___ ___ ____ ____ ____(g) Value for money ___ ___ ____ ____ __(h) Innovative food ___ ___ ____ ____ ____

(i) I always prefer products of known brand in potatochips ___ ___ ___ ____ ____

Q9. What is your evaluation of future possible performance of Amul potato chips interms of following?Low Quality1 2 3 4

High Quality5

Not likely to try1 2 3 4

Very likely to try 5

Failure Success1 2 3 4 5

Have you ever heard of Maggi?Yes No

Q11. If Yes, what products/services do you associate with the Maggi brand? Noodles, Ketchup, Pickle,

Q12. Evaluate the following statements about Maggi brand on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly Disagree12 3 4

Maggi is associated with(a) Quality products _(b) Taste _(c) Processed food _(d) Wide availability _(e) Multinational brand _(f) Instant food _(g) Value for money ___ ___ ___(h) Indian food _(i) Innovation _(j) Dairy products _

Q13. In case Maggi launches potato chips, do you see any similarity between Maggi and Maggi potato chips in terms of the following on a scale of 1-5?(l=not at all similar, 2=not Similar, 3=Can’t Say, 4=somewhat similar, 5=very much similar)

ii) Features1 2 3 4 5

ii) Skills Required for providing services1 2 ' 3 4 5

iii) Needs satisfaction1 2

StronglyAgree5

3 4 5

iv) Occasions of use1 2 3 4 5

v) Image1 2 3 4 5

QI4.

Q15.

Q16.

(a)(b)(c)(d)(e)(f)(g)(h)

Evaluate the strength of association between Maggi and Maggi potato chips on a scale of 1-5.Do not StronglyAssociate Associate1 2 3 4 5

Evaluate the feasibility of Maggi brand in potato chips category on a scale of 1- 5.Not at all Very MuchFeasible Feasible1 2 3 4 5

If you decide to purchase potato chips, evaluate the following statement on a scale of 1-5?(l=strongly Disagree, 2=disagree, 3=can’t Say, 4=agree, 5=strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Maggi is relevant in potato Chips category on the basis ofQuality ___ ____ ___ ___ ___Taste ___ ____ ___ ___ ___Processed food ___ ____ ___ ___ ___Wide availability ___ ____ ___ ___ ___Expertise in marketing ___ ____ ___ ___ ___Instant food characteristic ___ ____ ___ ___ ___Value for money ___ ____ ___ ___ ___Innovative product ___ ____ ___ ___ ___

Q17. What is your evaluation of future possible performance of Maggi potato chips in terms of the following on a scale of 1-5?Low quality High quality1 2 3 4 5Not likely to try 1 2 Failure

Very likely to try 3 4 5

Success1 52 3 4

Q18

(a)

(b)

(c)

(d)

(e)

(f)

(g)

(h)

(i)

Your personal information, please

Name

Area & City __________________

Gender Male, Female

Family Size _____________

Monthly Family Income Rs. Less than 5000____, 5001-10000.10000-15000___ , 15001-20000.20001-25000___ , Above 25000.

Education Illiterate, Schooling up to 4.Schooling 5-9SSC but not graduatesGraduates, PGs and higher

OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______, Supervisor___,Officers,Executive (Junior level), Skilled Worker______, Petty Trader _Clerks and Salesman___, Unskilled worker___, Housewife___, Student

Spouse/Parent’s OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______, Supervisor___,Officers/Executive (Junior level), Skilled Worker______ . Petty Trader _Clerks and Salesman___, Unskilled worker___, Housewife___, Student

Age

Questionnaire: Consumer Survey - Automobilesi

Questionnaire N®._ Date:___________

Ql. Have you ever heard about Tata?Yes■ ; No

Q2. If Yes, what products/services do you associate with the Tata brand?Cars___, Steel, Telecom______ , Salt, Tea______ , Finance___ ,Commercial vehicles___ , Utility vehilcles___ , Consultancy__Coffee Any other

Q3. Evaluate the following statements about Tata brand on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Tata is associated with:,(a) Quality products/services(b) Reliability(c) Dynamism !(d) Convenience(e) Trust(f) Performance(g) Mileage00 Comfort(i) Style ](j) Leadership j ----- :---- ----- ——— -----

Q4. Name any three brands of bike?1. ......... , 2. ,3

Q5. In case Tata launches Tata bike, do you see any similarity between Tata brand and Tata bike in terms] of the following on a scale of 1-5.(l=Not at all similar, 2=Not similar, 3=Can't say, 4=Somewhat similar, 5=Very much similar)(a) Features I12; 3 4 5

(b) Skills required; for manufacturing and marketing 1 2 ; 3 4

(c) Needs satisfaction1

5

I

3 4 5

(d) Occasions usage1 2 3 4 5

(e) Image1 2 3 4 5

Q6. Evaluate the strength of association between Tata and Tata bike on a scale of 1- Do Not StronglyAssociate at all Associate1 2 3 4 5

Q7. Evaluate the feasibility of Tata brand in bikes category on a scale of 1-5 Not at Very muchAll feasible Feasible1 2 3 4 5

Q8, If you decide to purchase bike, evaluate the following statements on a scale of 1 5?(l=Strongly disagree, 2=Disagree, 3=Can't say, 4= Agree, 5=Strongly agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Tata is relevant in bike Category on the basis of

(a) Quality products/services ___ ___ ____ ____ ____(b) Reliability ___ ___ ____ ____ ____(c) Dynamism ___ ___ ____ ____ ___(d) Convenience ___ ___ ____ ____ ___(e) Trust ___ ___ ____ ____ ____(f) Performance ___ ___ ____ ____ ____(g) Mileage ___ ___ ____ ____ ____(h) Comfort ___ ___ ____ ____ ____(i) Style ___ ___ ____ ____ ____(j) Leadership ___ ___ ____ _____________(k) Expertise to Market ___ ___ ____ ____ ____

(l) I always prefer products of known brand in bike

Q9. What is your evaluation of future possible performance of Tata bikes in terms ofthe following?Low Quality High Quality1 2 3 4 5Not likely to purchase Very likely to purchase1 2 3 4 5Failure Success1 2 3 4 5

Q10. Have you ever heard of Bajaj?Yes_______ No_______

Q11. If Yes, what products/services do you associate with the Bajaj brand?Scooter___, Three wheelers, Lighting________ , Finance____, Hair OilAyurvedic products___, Sugar___, Tempo___, Insurance, Finance_______Any Other (Specify)

Q12. Evaluate the following statements about Bajaj brand on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Bajaj is associated with(a) Quality products/services ___ ___ ___ ___ ___(b) Reliability ___ ___ ___ ___ ___(c) Dynamism ___ ___ ___ ___ ___(d) Convenience ___ ___ ___ ___ ___(e) Trust ___ ___ ___ ___ ___(f) Performance ___ ___ ___ ___ ___(g) Mileage ___ ___ ___ ___ ___(h) Comfort ___ ___ ___ ___ ___(i) Style ' ___ ___ ___ ___ ___(j) Leadership ___ ___ ___ ___ ___

Q13. Name any three brands of cars.1.2.3.

Q14. In case Bajaj launches Bajaj car, do you see any similarity between Bajaj and Bajaj car in terms of the following on a scale of 1-5?(l=not at all similar, 2=not Similar, 3=Can’t Say, 4=somewhat similar, 5=very much similar)(a) Features

1 2 3 4 5

Q15.

Q16.

Q17.

(a)(b)(c)(d)(e)(f)(g)(h)(i) (h) (k)

(b)

(c)

(d)

(e)

Skills Required for manufacturing and marketing I 2 3 4Needs satisfactionI 2 3.4Occasions of use I 2ImageI 2

3 4

3 4

5

5

5

5

Evaluate the strength of association between Bajaj and Bajaj car on a scale of 1-5. Do not StronglyAssociate Associate1 2 3 4 5

Evaluate the feasibility of Bajaj brand in car category on a scale of 1-5.Not at all Very MuchFeasible Feasible1 2 3 4 5

If you decide to purchase a car, evaluate the following statement on a scale of 1-5. (l=strongly Disagree, 2=disagree, 3=can’t Say, 4=agree, 5=strongly Agree)

Strongly Disagree12 3 4

Bajaj is relevant in car category on the basis ofQuality products/services ___ ____ ___ _Reliability ___ ____ ___ _Dynamism ___ ____ ___Convenience ___ ____ ___ _Trust ___ ____ ___ _Performance . ___ ____ ___ _Mileage ___ __ _ ___ _Comfort ___ ___ _ ___ _Style ___ ____ ___ _Leadership ___ ____ ___ _Expertise to market ___ ____ ___

StronglyAgree5

Q18. What is your evaluation of future possible performance of Bajaj car in terms ofthe following on a scale of 1-5?Low quality1 2 3 4

High quality5

Not likely to try1 2 3 4

Very likely to try 5

Failure1 2 3 4

Success5

Q19. Your personal information, please

(a) Name

(b) Area & City

(c) Gender Male . Female

(d) Family Size

(e) Monthly Family Income Rs. Less than 5000 . 5001-1000010000-15000 . 15001-2000020001-25000 . Above 25000

(0 Education Illiterate . Schooling up to 4Schooling 5-9SSC but not graduatesGraduates. PGs and higher

(g) OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______ , Supervisor___,Officers/Executive (Junior level), Skilled Worker______, Petty Trader___,Clerks and Salesman__ , Unskilled worker__ , Housewife___ , Student___

(h) Spouse/Parent’s OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______ , Supervisor___,Officers/Executive (Junior level), Skilled Worker______ , Petty Trader_,Clerks and Salesman__ , Unskilled worker__ , Housewife___ , Student___

(i) Age

Questionnaire: Consumer Survey BankingQuestionnaire No._

Date:___________

Q1. Have you ever heard about LIC?Yes_______ No

Q2. If Yes, what products/services you associate with the LIC? Life Insurance, Mutual Fund_________i_, Any Other___

Q3. Evaluate the following statements about LIC?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

LIC is associated with:(a) Quality services ___ ___ ___ ___ ___(b) Reliability _______________ ___ ___(c) Convenience ___ ___ ___ ___ ___(d) Prompt customer service ___ ___ ___ ___ ___(e) Value for money ___ ____ ___ ___ ___(f) Innovation ___ ____ ___ ___ ___(g) Aggressiveness ___ ___ ___ ___ _

Q4. Do you have bank account?. Yes_____ No

If yes, Name the Bank

Q5. In case LIC launches LIC Bank, do you see any similarity between LIC and LIC Bank in terms of following on a scale of 1-5?(l=Not at all similar, 2=Not Similar, 3=Can’t Say, 4=somewhat similar, 5=Very much similar)i) Features

1 2 3ii) Skills Required for providing services

1 2 3iii) Needs satisfaction

1 2 3iv) Occasions of use

1 2 3v) Image

4-

4-

5

5

3 4 5

Q6. Evaluate the strength of association between LIC and LIC Bank on a scale of 1-5?Do not StronglyAssociate Associate12 3 4 5

Q7. Evaluate the feasibility of LIC in banking?Not at all Very MuchFeasible Feasible1 2 3 4 5

Q8. If you decide to bank with LIC, evaluate the following statements on a scale of1-5.(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4==Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4.5

LIC is relevant in Bank on the basis of

(a) Quality services(b) Reliability(c) Convenience(d) Expertise in Marketing(e) Trust(f) Prompt customer service(g) Innovation(h) Value for money(i) Aggressiveness

(j) I always prefer known Bank

Q9. What is your evaluation of the future possible performance of LIC in Bank in terms of the following on a scale of 1-5?

Low Quality High Quality1 2 3 4 5Not likely to Bank Very likely to Bank1 2 3 4 5Failure Success1 2 3 4 5

Q10.

Qll.

Q12.

(a)(b)(c)(d)(e)(f)(g)(h)

Q13.

Have you ever heard about Reliance?Yes_______ No ______

If yes, what products/services do you associate with the Reliance brand?Infocomm_____. Mutual Fund, Capital, Insurance ServicesPetroleum_____ __ Petrochemicals ______Textiles

Evaluate the following statements about Reliance on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Reliance is associated withQuality services , _________ _____ ___ ___Reliability ___ ___ ___ ___ ___Convenience ___ ___ ___ ___ ___Trust ___ ___ ___ ___ ___Prompt customer service ___ ' ___ ___ ___Value for money ___ ___ ___ ■ ___Innovation ___ ___ ___ ___ ___Aggressiveness ___ ___ ___ ___ ___

In case Reliance launches Reliance Bank, do you see any similarity between Reliance and Reliance Bank in terms of the following on a scale of 1-5?(l=Not at all similar, 2=Not Similar, 3=Can’t Say, 4=Somewhat similar, 5=Very much similar)

iii) Features1.2 3

ii) Skills Required for providing services12 3

iii) Needs satisfaction1:2 3

iv) Occasions of use12 3

v) Image1 2 3

4

4

4

4

4

5

5

5

5

5

Q14. Evaluate the strength of association between Reliance and Reliance Bank on a scale of 1-5?Do not StronglyAssociate Associate1 2 3 4 52 3 4

Q15.

Q16.

(a)(b)(c)(d)(e)(f) (h) 0)

Q17.

Q18

(a)

(b)

(c)

(d)

(e)

Evaluate the feasibility of Reliance in banking on a scale of 1-5?Not at all Very MuchFeasible ! Feasible1 2 : 3 4 5

If you decide to bank with Reliance bank, evaluate the following statements on a scale of 1-5?(l=Strongly Disagree, 2=Disagree, 3=Can’t Say, 4=Agree, 5=Strongly Agree)

Strongly StronglyDisagree Agree1 2 3 4 5

Reliance is relevant in Bank onQuality services ___ ___ ___ ___ ___Reliability ___ ___ .__ ___ ___Convenience __ _ ___ ___ ___ ___Expertise to marketing ___ ___ ___ ___ ___Trust ______________ ___ ___Prompt customer service ___ ___ ___ ___ ___Value for money ___ ^ ___ ___ ___Aggressiveness ___ ___ ___ ___ ___

What is your evaluation of future possible performance of Reliance in Bank in terms of the following on a scale of 1-5.Low Quality High Quality1 2 ; 3 4 5Not likely to Bank Very likely to Bank1 2 3 4 5Failure Success1 2 3 4 5

Your personal information, please

Name

Area & City ___________________________

Gender Male, Female__________

Family Size _____________

Monthly Family Income Rs. Less than 5000____, 5001-10000.10000-15000___ , 15001-20000_20001-25000___ , Above 25000_

I

(f) Education Illiterate, Schooling up to 4.Schooling 5-9SSC but not graduatesGraduates, PGs and higher

(g) OccupationBusinessman___, Industrialist, Self Employed Professional,Officer/Executive (Senior/Middle), Shop Owner______, Supervisor.,Officers/Executive (Junior level)__ Skilled Worker____, Petty Trader _Clerks and Salesman___, Unskilled worker Housewife___, Student.

(h) Spouse/Parent’s OccupationBusinessman___, Industrialist, Self Employed Professional Officer/Executive (Senior/Middle), Shop Owner______, Supervisor___.Officers/Executive (Junior level), Skilled Worker______ , Petty Trader _Clerks and Salesman___, Unskilled worker___, Housewife___, Student

(i) Age

/

QUESTIONNAIRE FOR DISTRIBUTER SURVEYj Questionnaire No.___DateL

Q1. What is the reason for success of a New Product?• | Product category 1 Product Category 2

| '

1. Brand image I _____ _____2. Product quality _____ ____3. Product benefits ' _____4. Better distribution _____ •5. Better marginj _____ _____ ;6. Any Other |

(Please specify) _____ ______I '

i- r

Q2. Please give the following details of the new product launched during the last 2 years. Also rate the new product on the following parameters. Rating is from 1 which correspondis to strongly disagree to 5 which corresponds to strongly agree.

Brand name Year of launch

New New NewProduct 1 Product 2 Product 3

1. Product benefits

2. Product quality

3. Brand awareness i

4. Competitive iprice i

5. Consumer !I

Acceptance j

6. Availability

7. Successful

Q3. Do you think that the existing brand should be leveraged in new product? (Your scale for rating is: 5 for strongly agree and 1 for strongly disagree)

Q4. In which case, it is more appropriate to leverage the brand?

I

I

QUESTIONNAIRE FOR RETAILER SURVEYQuestionnaire No.___Date.

Q1. Name any five top five brands in the following categoriesToothpaste Ready to

Eat1. _________________

'■ 2. _________________ ________________________

3. ________ ___________4. ________ ___________5. _________ ___________

Q2. Name any new brand in the following categories ,Toothpaste Ready to

Eat1. _______ ______2. ' ____________________________ ■ ______________

3. ________ _______4. ________ _______5. _________ ____ __

Q3. A new brand will be successful in the following categories due to following reasons (Please tick the appropriate):

Toothpaste Ready to Eat1. Brand awareness

& awareness ________ ________2. Product quality ________ ________3. Product benefits ________ _________

' 4. Better distribution________ _________5. Better margin ________ _________6. Any Other

(please specify) ________ _________

'i

Q4. Some statements are given below. Please indicate it as whether you agree with them. If you strongly agree with the statement, rate it as 1; if you agree, rate it as 2; if you are neutral, rate it as 3; if you somewhat disagree, rate it as 4; if you completely disagree, rate it as 5. 1

1. Entry of Reliance into Reliance IndiaMobile is successful 1

2. Existing brand can enter into relatedcategory with the same brand name 1

3. Existing brand can enter with new products in unrelated product category 1

4. Known brand with new product canenter into toothpaste category 1

5. Known brand with new productCan enter into iready to eat category 1

6. Unknown brand with new productcan enter into ready to eat category 1

7. Unknown brand with new productcan enter into toothpaste category 1

8. Unknown brand with new productcan enter into ready to eat category 1

9. Known brand in ready to eat categorycan enter into related category 1

10. Known brand in ready to eat category Can enter intojrelated product category 1

11. Known brand in toothpaste categorycan enter into unrelated product category 1

12. Known brand in ready to et categorycan enter into unrelated product category 1

Q5. Retailer Information(a) Name of Retailer ___________(b) Place | ___________(c) Monthly turnover ___________(d) Years of operation ___________

2

2

2

2

2

2

2

2

2

2

2

2

3 4

3 4

,3 4

3 4

3 4

3 4

3 4

3 4

3 4

3 4

3 ; 4

3 4

$

fS'

i5

5

5's'

5

r5

5

5

Employees QuestionnaireQuestionnaire No.:_____ Date :

Respected Sir,

I request your kind cooperation in helping me conduct a survey in the area of Brand Management. Your views will be of great help in exploring further research.

Thanking you,

Dhananjay Bapat Faculty, NIBM

Ql. Evaluate the following statements regarding India Post on a scaleStrongly Disagree12 3 4

India post is associated with(a) Wide network ___ ___ ___ ___(b) Quality services ___ ___ ___ ___(c) Value for money ___ ___ ___ ___(d) Trust ___ ____ ___ ___(e) Aggressiveness ___ ____ ___ ____(f) ) Innovation ___ ___ ___ ____(g) Reliability ___ ___ ___ ___(h) Speed ___ ____ ____ ___(i) Convenience ____ ___ ___ ___

(j) India Post is facing increasedCompetition ___ ___ ___ ___

Q2.Evaluate the Preference for investment in Postal schemes by the customers on a scale of 1-5?

Strongly StronglyDisagree Agree1 2 3 4 5

Preference for investment in Postal schemes is primarily due to(a) Higher deposit rates ___ ___ ___ ___ _(b) Better quality services ___ ___ ___ ___ ___(c) Trustworthiness ___ ___ ___ ___ ___(d) Convenience of agency network ___ ____ ____ ___ ___(e) Tax advantage ___ ____ ___ ___ ___

of 1-5? Strongly Agree 5

Q3. In case India Post decides to launch Bank, How similar will be the relation between postal services and bank in terms of the following on a scale of 1-5?(a) Satisfying the needs of the customers Not at VeryAll Similar Much similar1 2 3 4 5

(b) Utilizing the services1 2 ; 3 4 5

(c) Features of service1 2 3 4 5

(d) Skills and Expertise of organization 1 2 : 3 4 5

(e) Image1 2 3 4 5

Q4. Do you think that Banking operations will be feasible for India Post? Rank on a scale of 1-5.Not at HighlyAll feasible Feasible1 2 ; 3 4 5

Q5. Evaluate the strength of association for India Post in banking on a scale of 1-5. Do not stronglyAssociate Associate1 2 3,4 53 4

I

Q6. Evaluate the relevance of entry of India Post into banking on the basis of thefollowing factors on a scale of 1-5.

j . ! Strongly 1Disagree1 2 3 4

StronglyAgree5

(a) Wide network i(b) Quality services(c) Value for money(d) Trust(e) Aggressiveness(f) Innovation(g) Reliability(h) Speed(i) Convenience

ii

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| iQ7. Evaluate the level of importance for success of banking operations on a scale of 1-5?

No ;at HighlyAll important important1

fa) Wide network2 1 3 4 5

(b) Quality services __ !(c) Value for money __(d) Trust __(e) Aggressiveness

1'

(f) Innovation(g) Reliability(h) Speed(i) Convenience

Q8. What is the overall evaluation of future possible performance of IndiaPost in banking on a scale of 1-5?

Failure j > Success• 1 2 3 4 5

Q9. You recommend the India Post for the following reasons on a scale of 1-5?Strongly StronglyDisagree Agree1 2 3 4 5

(a) Enlarge the services in Postaldepartment ___ ___ ___ ___ _(b) Improve the quality ofservice into postal department___ ___ ___ __ __(c) Make an entry inbanking services ___ ___ ___ ___ __(d) Make an entry intobanking with new name ___ ___ ___ __ _ ___(e) Make an entry into banking operation with the name ofIndia Post Bank ___ ___ ___ ___ ___(f) Make an entry in Bankingoperations with the name of 'India Post Finance

Q 10. Suggest any three names for financial operations by India Post 1. - 2.3.

Q11. What other business area can India Post consider entry into near future? 1.'2.3.

Q12. Your Information, please

1. Name______ __________2. Designation & Place of Posting3. Age ; __________4. Gender: Male/ Female

Thank you

Dhananjay Bapat

1t

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Experimental Study - State Bank of India and Insurance (Life)____ Date^Give the name of any five banks you know

Bank1.2.

3.4.5.Rate the criteria regarding selection of bank on a scale of 1-5. -(1 stands for not at all important, 2 stands for not important, 3 stands for can't say, 4 stands for important, 5 stands for most important)(a) Attractive deposit and lending rates _(b) Quick processing _________(c) Security j i(d) Instant services _________(e) Innovative; services ______ __(f) Personal attention _________Evaluate the following statements regarding State Bank of India on a scale of 1-5? (1 for strongly disagree, 2 for disagree, 3 for can't say, 4 for agree and 5 for strongly agree)State Bank of India is associated with(a) Reliability(b) Expertise(c) Safety(d) Aggressiveness(e) PromptnessDo you see any similarity between State Bank of India and SBI Life? Evaluate on a scale of 1-5. j(l=Not at all similar, 2=Not Similar, 3=Can’t Say, 4=somewhat similar, 5=Very much similar) :

1 2 3 4 5• I _____ ___ _

What is your evaluation of performance of SBI in life insurance category? 'Low Quality I High Quality 11 2 | 3 4 5Failure ! Successi 2 ! 3 4 5: ;

Q6 Your personal information, please.(a) Name: i ________ _(b) Age: _(c) Occupation _(d) Organization __________(e) Monthly Income(Family) .

>

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Experimental Study - State Bank of India and Gold Trading_____ Date._

Give the name of any five banks you know Bank

1.

2.

3.4.5.Rate the criteria regarding selection of bank on a scale of 1-5.(1 stands for not at all important, 2 stands for not important, 3 stands for can't say, 4 stands for important, 5 stands foi* most important)(a) Attractive deposit and lending rates _(b) Quick processing _________(c) Security _________(d) Instant services _________(e) Innovativej services _(f) Personal attention _________Evaluate the following statements regarding State Bank of India on a scale of 1-5? (1 for strongly disagree, 2 for disagree, 3 for can't say, 4 for agree and 5 for strongly agree)State Bank of India is associated with(a) Reliability(b) Expertise(c) Safety(d) Aggressiveness(e) PromptnessDo you see any similarity between State Bank of India and SBI gold trading? Evaluate on a scale of 1-5.(l=Not at all similar, 2=Not Similar, 3=Can’t Say, 4=somewhat similar, 5=Very much similar)

1 2 3 4 5

Q5. What is your evaluation of performance of SBI in gold trading category?Low Quality 1Failure 1 •

High Quality 5Success5

Q6 Your personal information, please.(a) Name: _____ '(b) Age: __________(c) Occupation _(d) Organization | __________(e) Monthly Income

( Family) '

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Experimental Stady - ICICI Bank and Home loansDate.._______

Give the name of any five banks you know Bank

1.2.3.4.5.Rate the criteria regarding selection of bank on a scale of 1-5.(1 stands for not at all important, 2 stands for not important,,3 stands for can't say, 4 stands for important, 5 stands for most important)(a) Attractive deposit and lending rates (b) Quick processing _________ 1(c) Security | -(d) Instant services _________(e) Innovative I services ; _________(f) Personal attention _________Evaluate the following statements regarding ICICI bank on a scale of 1-5?(1 for strongly disagree, 2 for disagree, 3 for can't say, 4 for agree and 5 for strongly agree)State Bank of India is associated with(a) Reliability(b) Expertise(c) Safety(d) Aggressiveness(e) PromptnessDo you see any similarity between ICICI bank and home loans? Evaluate on a scale of 1-5.(l=Not at all similar, 2=Not Similar, 3=Can’t Say, 4=somewhat similar, 5=Very much similar)

1

Q5. What is your evaluation of performance of ICICI bank in home loan category?Low Quality 1Failure1

High Quality 5Success5

Q6 Your personal information., please.1 (a) Name: ______ '

(b) Age: __________, (c) Occupation__________

(d) Organization__________(e) Monthly Income

(Family) j__________

Experimental Study - ICICI Bank and Diamond TradingNo._______ DateQl. Give the name of any five banks you know

Bank1.

2.

3. ________4. ________5. .

Q2. Rate the criteria regarding selection of bank on a scale of 1-5.(1 stands for not at all important, 2 stands for not important, 3 stands for can't say, 4 stands for important, 5 stands for most important)(a) Attractive deposit and lending rates (b) Quick processing _________(c) Security _________(d) Instant services _________(e) Innovative services _________(f) Personal attention _________

Q3. Evaluate the following statements regarding ICICI bank on a scale of 1-5?(1 for strongly disagree, 2 for disagree, 3 for can't say, 4 for agree and 5 for strongly agree)State Bank of India is associated with(a) Reliability, _____(b) Expertise : _____(c) Safety _____(d) Aggressiveness _____(e) Promptness _____

Q4. Do you see any similarity between ICICI bank and ICICI diamond trading? Evaluate on a scale of 1-5.(l=Not at all similar, 2=Not Similar, 3=Can’t Say, 4=somewhat similar, 5=Very much similar) .

1 2 3 4 5

Q5.

Q6

What is your evaluation of performance of ICICI in diamond trading category? Low Quality High Quality12 3 4Failure1 2 3 4

5 'Success5

Your personal information, please.(a) Name: __________(b) Age: __________(c) Occupation __________(d) Organization __________(e) Monthly Income

(Family) __________