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Packaged. Senior Account Executive Peter Hulsmans

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Page 1: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

Packaged.

Senior Account Executive

Peter Hulsmans

Page 2: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Introducing Esko

Introducing Esko - Brand Solutions

Esko Brand Solutions Core Offerings

Esko End-2-End Vision

Agenda

Page 3: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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SpectrophotometersColor formulation SW

Pharma inspectionPharma and food Track and Trace

Color standardsColor management workflow

Solutions from strategy to production to retail shelf or e-commerce

Marking and Coding

FillingDistribution &

RetailStrategy &

SpecificationConcept and

Ideation

Packaging and asset managementPackaging CAD

Pre-press automation SWFlexography imagers

Design & Insights Production Manufacture Inline PrintingWarehouse &

Logistics

Inspection & Process Control

Comprehensive suite of solutions across the workflow

Decrease Time-to-Market

Across the Packaging Supply Chain

Page 4: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Our Key Customers

• Brand Owners, Retailers,

Package Designers

• Print Service Providers

• Packaging and Label Converters

• Sign Makers and Display

Manufacturers

Supporting Your Business

• Prepress Automation for more but shorter runs

• Prepress Automation for shorter time to delivery

• Data management for increasing amount of SKUs

• Structural Design and Color Management

integrated with workflow

Introducing Esko

Our Key Solutions

• Packaging Management Solutions

• Structural design software for boxes

• Prepress plugins for Adobe Creative Suite

• Workflow Automation for packaging prepress

• Color Management

• Digital Cutting and Creasing tables

• Digital Flexo Plate-Making

Page 5: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Esko Today

+1,800 EMPLOYEES

+12,000 CUSTOMERS IN 132 COUNTRIES

5 REGIONAL HEADQUARTERS • EMEA (Gent B)• AMERICAS (Miamisburg, OH/Chicago, IL -US)• Southern Asia (Singapore)• Northern Asia (Shanghai)

8 SOFTWARE R&D CENTERS• Bangalore (India)• Bristol (UK)• Gent (Belgium)• Ludlow (MA-US)• Minneapolis (MN-US)• Chicago (IL-US)• Prague (Czech Rep)• Shanghai (China)• Victoria (Canada)

3 HARDWARE FACTORIES (incl. R&D)• Brno (Czech Rep)• Itzehoe (D)• Kongsberg (N)

Page 6: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Packaging Requirements Have Changed Dramatically Over the Last Few Years

Increased regulation in multiple

geographies

Increased information requirements

Increased numbers of project contributors

scattered around the globe

Increased consumer demand for new

products and lack of resources to keep up

Cost for repackaging and recalls have

never been higher

Customers require sharing of product data

in a multitude of formats

Brand consistency and integrity across

products and geographies is a must

Teams are being asked to do more with

less

Page 7: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Regulatory

Regulatory/Legal

Marketing

PrintingOperations

And Even One Label is Complicated…

Page 8: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Regulatory

And Even One Label is Complicated…

23. Marketing/Sales Copy24. Recycling Statements25. Segmentation

Communication26. Marketing Icons27. Partner/Co-Branding28. UPC Code29. Appetite

appeal/Photography30. Coordinate & Supervise31. Understand Regulatory

Limitations32. Ensure Shot Fits Layout

33. Monitor Appropriate Lighting for Printing Conditions

34. Make Product Look Yummy

35. Coordinate & Supervise Illustrations

36. Design/Branding37. Verify Print Colors for

Branding and Variety

Marketing

2

3

8

7

3

28

25, 26, 30

23

29

26

41,42, 43,44,45

52, 5, 9

40

39 59

31, 63

75

74

58, 62,65, 67, 70, 73,

7664

18, 19, 20, 22

11, 12, 15, 21

10, 16

47,48 ,49, 50,51

29

26, 32

58. Cut to Copy Tolerances59. Monitor Brand Color Consistence

Across Substrates60. Direct Pre-Production Meetings61. Provide Die to Designers/Separators

and Confirm Die Layout for Copy Placement

62. Substrate: Determine Effect on Printing Outcome

63. Substrate: Assess How File is Built64. Substrate: Evaluate if Design Elements

are Achievable or Not

65. Bleed66. Single or Double Knife Cut67. Press Direction68. UPC Orientation/Size and Location69. Quiet Zones and No Copy Areas70. No Ink Areas71. Distortion/Flexing72. Coatings73. Varnish Voids74. Number of Colors75. Number of White/Black Inks76. Substrate

Printing

38. Code Date Area and Location39. Eyespot Locations40. Eyespot Colors41. 2D Barcode42. Size43. Info contained44. Location45. Clearance 46. Balance Code with Visual

Branding47. QR Codes48. Size49. Info contained50. Location

51. Clearance 52. Balance Code with Visual

Branding53. SI number: Assign Version54. SI Number: Document Versioning55. SI Number: Associate to Formula56. Printed Sample Review57. Tick Marks

Operations

10. Product Claims11. Nutrition Claims12. Fanciful Name13. True Product Name: Size/Location/Color14. Qualifiers: Size/Location/Color15. Allergen Statements16. Serving Suggestion17. Code Date Copy18. Copyright Usage19. Website20. 800 Numbers21. ®/™22. Substrate: Evaluate Interaction with Consumer/ Operations

Regulatory/Legal

1. Handling Statement2. True Product Name3. Qualifiers4. Nutrition Facts/Supporting

Info5. Ingredients6. Distribution Statement7. USDA Inspection Legend8. Net Weight9. SI Number

Regulatory

Regulatory/Legal

Marketing

PrintingOperations

Page 9: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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An Introduction to Esko | Brand Solutions

Esko artwork management applications simplify the label and packaging process through the entire cycle by providing an integrated approach to design, process automation, digital asset management, online proofing and palletization, delivering efficiency, regulatory compliance and cost savings.

Speed-

To-Market

Risk

Mitigation

Global

Harmonization

Repeatable

Processes

End to End

e-commerce

Page 10: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Our packaging solutions serves as an aggregator for changing standards in multiple industries,

generating measurable benefits for our customers.

Esko Enables Efficiency, Speed and Accuracy

Page 11: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Supporting Companies’ Packaging World Wide

Page 12: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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• Products

SOLUTIONS

Page 13: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Esko offers a comprehensive suite of end-to-end packaging tools designed for seamless

integration & tiered for optimal utilization

Core Offerings Overview

ArtiosCAD

Increase productivity with the world’s most popular structural design software for packaging design.

Studio 3D

Produce better artwork with 3D packaging softwarefor designers & converters.

WebCenter

Achieve brand consistency and compliance with LAM software. Harmonize the packaging process across all regions.

Cape Pack

Reduce your ecological footprint with Esko’s Cape Pack palletization software.

Page 14: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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A suite of fully integrated high performing products that optimize the entire packaging value chain

Esko’s Connected Ecosystem

ArtiosCADCreate dielines in an easy, simple and fast way

Studio 3DCreate 3D packaging graphics and displays reducing the cost of physical prototypes

WebCenterManage and store your entire packaging process and assets, from creation to print to eCommerce, under a single platform

CapePackDetermine the best package size, case count and pallet load for your day-to-day operations

Optimize packaging based on palletization and load requirements

Leverage previous projects to initiate new ones

Transform dielines into digital prototypes

Prototype and improve packaging

Optimize palletization

Provide accurate feedback for rework

Manage the entire Project

with all stakeholders

Print & e-commerce

Page 15: Packaged. · 14 A suite of fully integrated high performing products that optimize the entire packaging value chain Esko’s Connected Ecosystem ArtiosCAD Create dielines in an easy,

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Brands can deliver complete spec to the presses with automated performance feedback

Suppliers gain easier press set up with reduced manualinspection and automated quality reporting to the Brands

CO

NV

ERTE

RB

RA

ND

Clear color communication

reduces waste and product recalls

End-to-End Esko vision

Improves OEE + reduces waste

Increases standardization & reduces waste

Full report on print quality sent back to the Brand.

Complete specification for Brand, including Job info and color specification

Omnichannel-ready contentReduction of inspection setup time & operator interpretations

Very fast uptime of press Continuous Quality Control

Digital

Physical