© 2006 outsell, inc. all rights reserved. 1. 2 information online february 1, 2007 library futures:...


Information Online

February 1, 2007

Library Futures: Users, Technology, and You

Joanne Lustig, Vice President & Lead AnalystOutsell, Inc.


“The future ain’t what it used to be.”

- Yogi Berra


It Used to Be Simple

Source: Andrea Mercado: www.flickr.com


Not Simple Anymore!

2000 2005 2007

External Internal Experiential

Text Rich media Situational format

Access Analytics Contextual information

Desktop Wireless Whatever, wherever, whenever

Use the

Internet

Always on Worlds within worlds

Users Creators Avatars


Compelling Forces


Cycles of Disruptive Technologies

1455

<XML/>

1982

1991

1996

Web services 2000

The Web

2003

Online Databases

CD-ROM

1972

AJAX 2005

2006Ruby on

Rails

© 2006 Outsell, Inc. Reproduction strictly prohibited.


Consumer-driventechnology

Rise of individualism

Changes in socialand societal behaviors

Agile technologyand processes

Your Library

When Worlds Collide


The Glut

DAM

Aggregators

VisualizationClassification

Categorization

Taxonomies

DRM

Publishers

Search

Federated Search

SOA

Text Analytics

Blogs

WikisE-Commerce

WebContent

DataWarehouse

PurchasedContent

Business Intelligence

BPMText Mining

RSS KM

CollaborationPortals

E-Forms ECMDocument Delivery

User-CreatedContent


Knowledge Worker Behaviors


Where Users Go When Seeking Info

Base=10,830Source: Outsell’s Information Markets and Users Database

79%

8%

57%

19%

10%5% 3% 5%

10%4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Internet OurIntranet

Library WorkColleagues

Others

2001 2006


Gathering 55%Gathering 44%

Analyzing 45%Analyzing 56%

2001 2006

Time’s A-Wasting!

Base=10,838Source: Outsell’s Information Markets and Users Database

8 hrs

12 hrs

Analyze

Gather


Search Failure Rate

Source: Outsell’s Information Markets and Users Database

31%


A Look at IM Functions


Budgets not keeping up with inflation

Minimal staffing increases

Slow shift from print to virtual

Technology lag

IM Trends


Library Technology Adoption

7%

8%

8%

9%

9%

15%

28%

40%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

RSS

E-learning

Web conferencing

Blogs

Content ManagementToolsFederated search

Visualization

E-books

Base = 168Source: Outsell’s Information Markets and Users Database


Sticking to Tradition

2006

(%)

Information professional/librarian 88

Competitive/business/market intelligence 27

Knowledge management 18

Vendor/information provider relations 17

Enterprise content management 12

Records management 12

Base = 615Source: Outsell’s Information Markets and Users Database, 2006IMB6-1b


External content

Acquisition, deployment

Reference/inquiry/help

Secondary research

The More Things Change…


The Path to the Future


Know users and funders

Align with your organization

Know the competition

Keep an eye on the horizon

Lead change

Imperatives


Place transformed or gone

Users have it their way

Information embedded into workflow

Librarians embedded into enterprise

Dive in and have fun!

New World, New Models


Social Tagging at U. of Pennsylvania

Source: http://tags.library.upenn.edu/


Bookmarking at Lucent

Source: http://www.urlgreyhot.com/personal/node/2463


Off-the-Shelf Solutions

Source: http://www.connectbeam.com

Source: http://www.taglocity.com


Workplace Wiki

Source: http://www.socialtext.com


Business Information Wiki

Source: http://www.library.ohiou.edu/subjects/bizwiki/index.php/Main_Page


Denver Public Library Teen Space

Source: http://www.myspace.com/denver_evolver


Intelligence Mash-Up

Source: http://www.newsblade.com


Google Mash-Up

Source:http://www.flickr.com/photos/jblyberg/218459782/


New Venues

Source: http://www.camden.lib.nj.us/shelflife/shelflife.htm


Source: http://www.materialconnexion.com/ph1.asp

New Experiences


New Worlds

Source: http://www.secondlife.com


New Channels

Source: Activeworlds EDUverse (http://edu.activeworlds.com); tour of Eastern University's VBI.


“The future ain’t what it used to be – and neither is the library.”


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Tel: (650) 342-6060

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About Outsell, Inc.Outsell is the only market research and advisory company that focuses on the entire information industry, worldwide. Our analysts and consultants work with publishers and information providers to track and respond to competitors and disruptive new entrants, changing market demands of advertisers, users, and buyers, and new technology’s impact. We also work with information management executives to benchmark spending and demonstrate best practices. Outsell invests significantly in original research each year, providing relevant, actionable, and fact-based recommendations. With Outsell, information industry clients optimize their business strategies, plans, and performance.

The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative research methods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts and judgment in the compilation and presentation of the Content and to ensure to the best of its ability that the content is accurate as of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes no representations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report and Outsell assumes no liability related to claims concerning the Content of this report.

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© 2006 outsell, inc. all rights reserved. 1. 2 information online february 1, 2007 library futures:...

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