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2012-2014 Low Income

Programs Application

Outreach & Enrollment

Workshop 6: Outreach & EnrollmentOctober 26, 2011San Francisco, CA

Outreach & Enrollment

• Outreach Strategies• Canvassing

• AVM Campaigns

• Targeted Direct Mail

• Program Cross Promotion

• Electronic Mail Blasts

• General and Ethnic Targeted Advertising

• Community Events

• Coordination with Local Agencies

• Leveraging with CBOs

• Disabilities Outreach

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Outreach & Enrollment (cont.)

• Outreach Strategies (cont.)• Coordination with other SoCalGas Programs

• LIHEAP Leveraging

• SoCalGas Customer Contact

• Capitation Contractor Leads

• Collateral Materials

• Enrollment Strategies• Develop an Enrollment Kit to “get in the door” and to demonstrate the potential Energy Savings

Assistance Program offerings.

• Customer reward in the form of a grocery gift card for successful referrals through “word of mouth”

• .

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Outreach & Enrollment

• Enrollment Strategies (cont.)• Encourage contractor use of common uniforms

including the Energy Savings Assistance Program brand name and logo.

• Integration of SoCalGas’ Customer Assistance Representatives (CARs) will help increase enrollment in hard to reach and otherwise underserved areas.

• Streamlining of the enrollment process including standardization and integration of forms, use of Tablet PCs to collect information and document scanning.

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