© 2008, cognizant technology solutions. all rights reserved. the information contained herein is...
TRANSCRIPT
© 2008, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice.
BPO: Technology-driven Evolution
June 9 2009
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Evolution of the BPO Industry
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Platform-based “Managed Services”
Customer Needs Role of Technology
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Case Study: Top 5 Pharma
Business Situation• Multi layered Sales Team
• Ongoing tweaking of Sales territories due to dynamic market conditions
• Multiple disparate legacy business supporting sales teams
• Existing systems unable to cope up with required work and flexibility
Solution• Deployment of web based single interface platform
• Backed by Global Services team
Benefits• Reduced cycle time to implement changes
• Online tracking of changing territories of Sales Reps
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Rapid Deployment Solution: Workflow
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Web based collaborative platform offers field sales force and home office a blend of automation and alignment expertise
Pop-up maps and data summaries provide additional detail and
perspective
Data grid contains geographies for the selected node in the
hierarchy tree
Hierarchy tree shows the geography (and all geography below that level) covered by the REP or District Manager
Geography Structure module button in the
navigation panel
Action buttons on toolbar
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Business Experts
Structure designed to Transfer, Retain and Cultivate business knowledge offshore
Combining contextual knowledge and high touch service…
...with offshore efficiency and scalability.
100+ Functional Consultants
and Domain Specialists
Off shoreClient On shore
Business knowledge institutionalized in product platform
Functional Experts
Analysts
Technologists
350+ Professionals including 150+ IIT-ians and 50+ Top-tier MBA’s
Platform-based Outsourcing Model
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Thank you