© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Innovations

v1.3

© 2008 Eyeblaster. All rights reserved

Innovation Demos

• Sidekick Banner

• Eyeblaster TV

• Dimensional Banner

• MSN Messenger Today

• Mobile in Banner

• Talkback & Talkback Expert Panel

• Contextual Optimization

• Picture Upload in Banner

• Maps in Banner

• Video Encoding (HD)

• Widgets

• Games in Banner

© 2008 Eyeblaster. All rights reserved

New Format with Added Punch!

SidekickUser initiated

Reveals 'hidden' microsite in the margin of the pagePublisher benefits from retaining user on their page

Easily adopted by publishers

The latest ad unit innovation exclusively from Eyeblaster

© 2008 Eyeblaster. All rights reserved

Sidekick

© 2008 Eyeblaster. All rights reserved

From Screen to Monitor

Eyeblaster TVQuickly & easily move broadcast assets from screen to monitor

Coordinated cross-channel brand presenceSimply a show-stopper when combined with full-screen HD Video

Outstanding engagement measured with Eyeblaster's comprehensive reporting

Claim a slice of the Broadcast budget pie by easily transitioning your brands’ TV spots to the web.

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

More demos

© 2008 Eyeblaster. All rights reserved

Full-Skin

Eyeblaster TV

Basic-SkinBasic publisher

© 2008 Eyeblaster. All rights reserved

Add Dimensions to Your Brand

Dimensional BannersKnock-Your-Socks-Off, Cutting Edge

User Experience!Create highly engaging brand environments that demand user

interactionStrong brand association with industry innovation

Combine with site takeovers for amazing results

Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine

© 2008 Eyeblaster. All rights reserved

Dimensional Banners

© 2008 Eyeblaster. All rights reserved

Start Today with Your Brand

MSN Messenger TodayAsssociate your brand with targeted content that is valuable and

highly relevant Grab users attention at the beginning of their online session

Great for brands with international reachAccess up to 283 million users a month with 4 new users every

secondEncourage Word-of Mouth

Deliver your brand message on the world’s most widely used messaging service

© 2008 Eyeblaster. All rights reserved

MSN Messenger Today

© 2008 Eyeblaster. All rights reserved

Put The Brand in the Palm of their Hands

Mobile in BannerEngaged users opt-in by submitting mobile number in banners

SMS messages guide users to conversionSweeten the brand message with offers of Ringtones,

Sweepstakes, Coupons etc..Easily integrate offline channels

Eyeblaster makes it easy

Integrate channels by pushing brand messages to the 3rd screen with mobile features in your display campaign

© 2008 Eyeblaster. All rights reserved

Mobile in Banner

Note: Demos are fully functioning in North America

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Get Them Chatting About the Brand

Talkback & Talkback Expert Panel• Moderated or unmoderated

• Great for product launches

• Users engage experts or each other

• Create a brand-centric social experience

• Couple with site takeovers for amazing results

Engage users in real-time conversations within a familiar social format —

CHAT!

Build community and demonstrate that the brand is listening

© 2008 Eyeblaster. All rights reserved

Talkback & Talkback Expert Panel

© 2008 Eyeblaster. All rights reserved

Eyeblaster’s industry-leading rich media and mash-up technology puts your brand message where users are most available

Put the Brand Message in Context

Contextual Optimization Engage users by interacting with relevant information on the current

pageRepurpose valuable information and assets available elsewhere on

the WebMake associations between brand message and information

deemed valuable by userEnhance brand message's timeliness and context

© 2008 Eyeblaster. All rights reserved

Contextual Optimization

© 2008 Eyeblaster. All rights reserved

Let Users Lay Claim to the Brand

Picture Upload in BannerEasily upload user-generated assets into banner and

campaignExtend brand interaction

Create personalized brand experience and communityGreat with social networks and widget distribution

Combine with "Contact Me" and data collection for even better results

Users engage and take ownership by personalizing the brand message with their own photographs and content

© 2008 Eyeblaster. All rights reserved

Picture in Banner

© 2008 Eyeblaster. All rights reserved

Map to Conversion

Maps in Banner Find locations based on ZIP codes or automatically using IP

addressReduces users’ need to do further research on brand

Shortens the path to conversionCombine with "Contact Me" and data collection for even better

results

Shorten users’ path to conversion by making it easy to find you with a tool they already use

© 2008 Eyeblaster. All rights reserved

Maps in Banner

© 2008 Eyeblaster. All rights reserved

Nothing Grabs Eyeballs Like Video

Encode it yourself or let Eyeblaster do it for you. Quickly and easily add high-quality video to all your campaigns

Eyeblaster knows video• High-Quality video encoding is

available via Eyeblaster Workshop

• Get eye-popping HD video in MP4 format using H.264 codec with Eyeblaster Video Optimization Service

• Expert consultation and best practices

• Full screen HD: There’s no other way to view movie trailers online!

© 2008 Eyeblaster. All rights reserved

High Definition Video Encoding

© 2008 Eyeblaster. All rights reserved

Spread the Word!

WidgetsIntegrated data through Eyeblaster Analytics

A Widget element can be posted from the ads to any of the social networks and be shared among friends

Spread your brand message virallyGreat way to make a campaign multi-channel

Widgets allow users to opt in and spread your brand message virally, taking advantage of the social nature of the web

© 2008 Eyeblaster. All rights reserved

Widgets

© 2008 Eyeblaster. All rights reserved

Play to Win

Games in BannerEffective ad format for all industries

Longer user interactionsFun brand associations

Works well with social networks and widget distribution

Single and Multi-User interactive games in rich media ads catch users attention and keeps them engaged with your brand message

© 2008 Eyeblaster. All rights reserved

Games in Banner