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what’s next

Email, Search & Online Marketing l Brand Building & Management l Interactive & Print Design l Business Intelligence, Analytics & Social Media Mining

what’s next

Pep Boys Status Update

Sep 10, 2008

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Pep Boys - SEO Status

•Page Recommendations

– Delivery of Page Recommendation on Car Offer page today

•As of 9/10/08 no recommendations have gone live affecting results and reporting

– Results begin to be seen 4-6 weeks after implementation and continue improving in future months

•Conversation 9/8/08 with Heidi & Mikhail on implementing recommendations

– Set up shared status spreadsheet of URL’s and page recommendations

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Pep Boys Keyword Movement - Google

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Pep Boys - Link Building Status

• Link Clean Up

– Secured Links

• http://www.carnut.com/mylinks/auto.html

•http://www.otoamerikan.com/link04.html

•http://kumo.swcp.com/c-ez/dirname.htm

•http://www-pal.usc.edu/~jan/cars.html

• http://www.usstuff.com/gascan.htm

•http://neworleanswebsites.com/cat/au/pr/pr.html

•http://www.alpena.ca/

•http://www.ntcorvetteclub.com/Links.htm

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Link Building

• Leverage Part X Direct: http://www.partsxdirect.com/home.aspx

Include Outbound link on homepage of Parts X Direct using the following anchor text: Auto Parts or Pep Boy Auto Parts redirected back to pepboys.com

Include an outbound link on Tires & Wheels page directed back to Pep Boys Discount Tire page using the following anchor text: Discount Tires or Pep Boys Discount Tires

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Pep Boys - Next Steps

• Link Building

• Continue link clean up and to identify further opportunities

• ISG2 Applicant Tracking Software: http://pepboys.isg2.com/

– Include a footer link: Pep Boys Auto Parts

•SEO

•Work with Mikhail on implementations

• Continue delivery of Page Recommendations

•Next meeting analytics update