© 2009, cognizant technology solutions. all rights reserved. the information contained herein is...

© 2009, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice.

Quick Start MDMAccelerate Your Business

Dileep SrinivasanAVP CRM & Global MDM

2© 2009, Cognizant Technology Solutions Commercial in Confidence

Cognizant’s Leadership in MDM

The MDM Institute has recognized Cognizant as

being amongst the top MDM systems integrators.

The MDM Institute has recognized Cognizant as

being amongst the top MDM systems integrators.

Cognizant is a pioneer in delivering 4th generation MDM services and business value. Cognizant sponsors several events and workshops globally to promote MDM thought-leadership.

Cognizant is a pioneer in delivering 4th generation MDM services and business value. Cognizant sponsors several events and workshops globally to promote MDM thought-leadership.

Cognizant’s rich repository of process accelerators and point solutions is aligned with the needs of industries. HCP Spend Reporting, M&A Framework.

Cognizant’s rich repository of process accelerators and point solutions is aligned with the needs of industries. HCP Spend Reporting, M&A Framework.

Cognizant has demonstrated cutting-edge business leadership with solutions such as an open source MDM framework, MDM-in-a-Box, MDM Express and data stewardship UIs.

Cognizant has demonstrated cutting-edge business leadership with solutions such as an open source MDM framework, MDM-in-a-Box, MDM Express and data stewardship UIs.

Process AcceleratorsProcess Accelerators

Industry LeadershipIndustry Leadership

Business SolutionsBusiness Solutions

No. of MDM Consultants – 200+

No. of MDM projects – 45+

No. of MDM Consultants – 200+

No. of MDM projects – 45+

Cognizant has pioneered technology solutions such as MOSAIC and MASS for shared service strategies, and are implementation partners to IBM, Oracle Siperean, Initiate, and D&B Purisma

Cognizant has pioneered technology solutions such as MOSAIC and MASS for shared service strategies, and are implementation partners to IBM, Oracle Siperean, Initiate, and D&B Purisma

Technical ExpertiseTechnical Expertise

Designed for Rapid & Repeatable

Delivery

Pre-loaded with

business enablement

modules

Configured for Business

Value

Bundled License & Service Pricing


What the Analysts Say…

Aaron Zornes, Chief Research Officer, The MDM Institute:

“It is wise that Cognizant has applied ‘production line’ techniques and accelerators to pro-vide a fast track MDM installation for select industries and select MDM software solutions. The ‘pre fab’ MDM-in-a-Box approach will enable even more organizations to cost-effectively phase in their MDM programs on an industry-specific basis. This approach is beneficial for both large and midsize enterprises and a savvy option for fast-tracking MDM”.

John Radcliffe, Research VP, Gartner*: "Cognizant recognizes [that] buyers need something easier to use and implement. That's good particularly in the current economic climate, for those looking for a reduced-cost starting point...“

Radcliffe suggests that Cognizant's roadmap is a step in the right direction, adding that he believes that the verticalization of these MDM solutions speaks to the growing maturity of the overall space. "Potentially, if you go further down this track, MDM starts to be a proposition not just for large enterprises but for midsize ones as well," he says.

Rob Karel, Principal Analyst, Forrester Research*: "The company's vision of what it's trying to accomplish matches what I recommend to clients, which is to start small and grow. Cognizant has a chance to really differentiate itself in the services market.“

* Source: destinationCRM.com, 4 November 2008


Understanding the Challenges of MDM


Challenges of MDM: A Leadership Survey

A Cognizant survey of 10 business and IT leaders focused on determining the root causes of why many

MDM programs “Fail to Launch” and “Fail to Deliver”…


The Solution … Defining Business Value

Business Value

CDI/MDMEnterprise Data

CDI/MDM

DW

• Policies

• Business Rules

• Governance

Organization

• Operating Model

• CRM

• HR

• ERP

• SCM

• Customer Insights• Analytics &

Dashboard Reporting

• Cost

Optimization

• Compliance

• M & A


Identifying the Critical Success Factors for MDM

Many MDM programs suffer from stagnation, loss of business focus or budget cuts well before

producing a deliverable – resulting in a perception that such programs are highly complex and risky.

Business Case & ROI Socialization

- Creating the right value proposition is vital for the

executive and organizational acceptance of MDM

- Creating the right value proposition is vital for the

executive and organizational acceptance of MDM

Data Governance

- Foundational data governance and management

strategies ensure lesser resistance and greater adoption

of MDM

- Foundational data governance and management

strategies ensure lesser resistance and greater adoption

of MDM

Execution Approach

- A sound execution approach that combines the right

strategies and delivery of business value while

minimizing project risk

- A sound execution approach that combines the right

strategies and delivery of business value while

minimizing project risk

Gartner Hype Cycle for MDM, September 2008


The First Hurdle - Business Case & ROI


Creating the Vision for Master Data Management

© 2007, Cognizant Technology Solutions. Confidential

Cu

stom

ers / Clien

tsC

RM

So

lutio

ns

Pro

cessesP

rod

ucts

Operational Analytics

Predictive Analytics

Reporting

• Customer

• Product• Supplier• Vendor

CustomerExperienceConnected Communities Connected

Enterprise

CR

M 2

.0

Enterprise Systems

CRM

Master Data Management Customer Analytics & BI

Discussion forums

Blogs & Wikis

Workflow Automation Application Integration

Business Process Management

Web Service LayerCRM 2.0

Partner resellers

Distributors

Vendors & Suppliers

Trade Promotion Bodies

ERP

Legacy ApplicationsHRFinance

• Materials• Location•

Consumer

• Compound

Web 2.0

http://www.oracle.com/index.html








Formulating the Business Case & ROI

Strategic Assessm

ent

Strategic Assessment

Focuses on Strategy, Insight, Design & Quality

– four areas that are essential to the success of

the MDM journey

Provides a clear insight into the end solution to

enable appropriate planning of resources,

dependencies and budgets

Clearly defines ROI and its measurability in

terms of financial impact as well as timelines

Ensures vital accelerators and industry

templates are incorporated in any solution

recommended to reduce risks and time to

market


Creating a Socialization Plan

Socialization of the MDM benefits and ROI remains a significant challenge for many MDM programs.

A sound socialization plan can yield significant benefits:

1. Increased enterprise sponsorship

2. Appropriate expectation management (minimizing or eliminating the hype)

3. Substantial increase in program awareness and participation by end-users

Socialization Plan

Newsletters

• Periodic communication on the program status

• Listing of key accomplishments and business

benefits

Workshops

• Executive workshops and industry case study

seminars

• Business benefit brainstorming

Webinars / Webcasts

• Broader outreach programs to increase enterprise

involvement

• Socialization of program objectives and goals

Analyst Discussions

• Industry outlook and benefits from MDM

• Outside review and inputs on program progress

A few processes that comprise of a

socialization plan and which would

invoke interest, provoke thought

and ease challenges

A few processes that comprise of a

socialization plan and which would

invoke interest, provoke thought

and ease challenges


The Second Hurdle - Data Governance Roadmap


Common Pitfalls in Governance & Data Stewardship

Lack of emphasis on

data governance & stewardship

Data Governance should be planned

well ahead of MDM execution

Understand Models in operation and

adopt one that suits your

organization most

MDM initiatives that do not incorporate sound data management principles are

likely to face challenges with user adoption

“Boiling the Ocean” approach

to data governance

Data governance frameworks require

a deep understanding of the

information ownership structure and

are best implemented in an

incremental manner

Understanding of enterprise political

landscape and sensitivities is key

Sustained sponsorship and structure

are essential

Executive sponsorship is key, but

even more important is sustenance

Having your best negotiators is

winning half your battle

Approaching an Enterprise Information Management program

can be accomplished through a variety of accelerators and

methodologies.


The Final Step - Execution Approach


Adopting the Right Execution Approach

Shared Service Approach

Software Factory Model

Business Use Case Driven Approach

Designed for Rapid

& Repeatable Delivery

Pre-loaded with

Business Enableme

nt Modules

Configured for

Business Value



Shared Service MOSAIC Framework

MDM Mosaic Framework

Information Management

• Data Governance• Data Stewardship• Data Quality• External Data

Integration• EII• ETL• SOA

Testing• Test scripts/cases• System Testing• Integration Testing• Regression Testing

Implementation

• Tool Evaluation• System

Development• Localization

Infrastructure• HW / SW

Procurement• System

administration• Redundancy

Support• Workflow

processing• System upgrades• Add-ons /

Enhancements

Database• Modeling• Capacity planning• Administration• Monitoring

Biz. Services• Process analysis• ROI analysis• Change

management

Other Services• Meta-data mgmt.• Biz. Process

mgmt.• Security services

Getting started with a shared

service model can be challenging

at first. Cognizant’s has evolved a

comprehensive shared service

framework for MDM projects

through multiple case studies.


MDM Express™: Realizing the Software Factory

The software factory MDM approach is best suited

for enterprises seeking industry best practices and

rapid time to delivery without the costly and time

consuming nature of team and project setup.

Cognizant’s MDM Express™ realizes this

approach in a proven and cost-effective manner.

Industry Templates

Reuse of industry templates and models as well as team resources that are experienced in implementing and customizing these

Incorporation of proven data models and software components into the solution

Factory Efficiencies

Factory units of resources that specialize in a single MDM process e.g. Integration, Testing

Reduced component creation and overall delivery time as well as resource requirements

Cost Efficiencies

Reuse of existing resources and components permits a reduced cost impact

Rapid Ramp-up

Utilization of existing resource pools that specialize in individual configuration tasks – testing, integration, data cleansing etc.

Centralized vendor management


Cognizant’s MDM-in-a-Box™

Designed for Rapid &

Repeatable Delivery

Pre-loaded with Business

Enablement Modules

Configured for Business Value

Bundled License & Service

Pricing


19

The Challenges for Enterprises and CIOs

Show businesses an MDM journey where they can see some quick benefits accomplished within a 5-9 month timeframe

Bring the prohibitive costs of licensing and implementation to a pay-as-you-implement model that makes it more affordable to justify

Reduce the risks arising from long, complex MDM programs

Designed for Rapid &

Repeatable Delivery

Pre-loaded with

Business Enablement

Modules

Configured for Business

Value



De-constructing MDM-in-a-Box

Industry specific Use Case based modules configured with functionalities

tailored to the critical data needs and business requirements, based on

requirements from business and IT leaders, user surveys, e.g.:

Aggregate spend compliance for life sciences companies

Risk exposure measurement and management for banking organizations

Configured for

Business Value

Designed for Rapid & Repeatable

Delivery

Modules are designed to be implemented in shorter time frames when

through the use of:

Componentized and modular framework

Architecture that can be delivered and operated in a shared service mode

Pre-loaded with

Templates & Models

Each module is pre-configured with adapters and components specific to the

industry and the business requirements. Such as:

Web-based data stewardship interface, facilitating intranet experience

Integration adapters to relevant source systems

Template industry-standard data models


Choosing the Right Approach

MDM REQUIREMENT COMPLEXITY

MDM-in-a-Box

MDM Express

Shared Service MDM

AV

AIL

AB

LE

PR

OJE

CT

FU

ND

ING

LOW

MED

IUM

HIG

H

HIGHMEDIUMLOW

• Specific business use cases

• Insufficient ROI justification

• Quick time to implementation

• Multiple business units

• Require medium flexibility

• Reuse of industry best practices

• Multiple geographical units

• Require high flexibility

• Very complicated governance


Thank you

© 2009, cognizant technology solutions. all rights reserved. the information contained herein is...

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