© 2009 ibm corporation ibm and business partner training only: not for customer distribution ibm...

© 2009 IBM Corporation

IBM and Business Partner Training Only: Not for Customer Distribution

IBM Systems & Technology GroupSystem x™ and BladeCenter®

Quick Solution ToolQuick Solution ToolEnhanceEnhance your proposalsIncrease System x revenue

IBM System xIBM System xIBM System xIBM System x

2

STG 1Q09 Sales Initiative


IBM Seller Use Only: Not for Customer Distribution

System x Stack puts money in your pocket TWO ways

1. Solutions sales drive additional System x placements and revenue

MAKE YOUR SALES TARGETS – Many solutions need multiple System x servers:

– CLIENT REPS: Solution Sales can increase your AUR up to 71% and GP by 56%

– BPs: Richer configurations and solutions help to maximize soft dollar and program payments.

– SYSTEM X REPS: Assist your colleagues in IGS and SWG in closing the System x portion of the solution sale to increase your volume of x closes.

2. Clothing with IGF, Maintenance, Services, Software and Storage increases your revenue and profits

MAKE YOUR REVENUE AND PROFIT CHALLENGES - Get additional credit for:

– IGF 15% Revenue and Profit Adders get you more commission dollars

– Warranty and Maintenance can add $500- $2,000

– Software Support can garner up to $8,000

– Implementation Services ServicePacs can net another $4,000-$7,000

Using TEAM IBM increases the System x Stack and makes IBM money too:

Did you know that in 2008 the System x Stack drove an additional $2.3 BILLION revenue and

$350 MILLION profit?

Using TEAM IBM increases the System x Stack and makes IBM money too:

Did you know that in 2008 the System x Stack drove an additional $2.3 BILLION revenue and

$350 MILLION profit?

3




For every dollar of revenue System x and BladeCenter generated in 2008, the System x Stack (SW, MTS, Storage, IGF, and ITS) also generated

$.68 in additional revenue at 55 percent gross profit.

In 2009, if we increase the added revenue of the System x Stack by 3 cents, this will bring IBM an additional $168M revenue and $94M in gross profit.

$1.00

20

40

60

80

100

System x andBladeCenter

SW, Storage,GTS, IGF

$.68

2008: Every dollar generated by System x & BladeCenter generated $.68 of xStack revenue

System x Stack makes real money – revenue and profit


4© 2009 IBM Corporation


Decision TreeDecision Tree

Opportunity Identification

Take Cost Out Now!Xperience IT Acquisition Tactic

Xccelerated Refresh Retention Tactic




SoftwareSoftware

ServicesServices

Systems Director VMware

Oracle SAP

Microsoft EBS

Financing with IGF Hardware Maintenance

Software Support Implementation ServicePacs

UpSell External StorageUpSell External Storage

External Storage

ServersServers

Memory Cores/Processor Speed

Open Fabric Manager Integrated Switching

10GB Ethernet MSIM with BC-H

Solid State Drive Technology




High performance and efficient memory configuration

• 8GB solution w/4 2GB DIMMs (42W) instead of 8 1GB DIMMs (65W)

• 16GB solution w/4 4GB DIMMs (42W) instead of 8 2GB DIMMs (84W)

• Double total number of supported VMs.

• 8GB solution w/4 2GB DIMMs (42W) = savings 23 watts per Blade/322W per chassis = $423 annual power & cooling savings at equivalent of 1-2 additional blade servers.

• 16GB solution w/4 4GB DIMMs (42W) = savings 42 watts per Blade/8400W per s00 Blade data center = $11,083 annual power & cooling savings at equivalent of 28 additional blade servers.

• Increasing memory can increase performance in most applications.

• More VMs for customers who virtualize their workloads

• Using fewer large capacity DIMMs can cut power cost.

• Large DIMM capacities leave room to grow.

What to propose Benefits to customer

Configuration information Did you know?

BladeCenter ServersServers




Add cores or upgrade to faster processor

• Populate all available CPU sockets to get best system performance

• Highest processor skew for best performance per watt

• All standard Quad Core processors specified at 80W: moving from 2.33GHz to 3GHZ provides 30% performance uplift in the same power envelope.

• Seamless application scaling with additional processors.

• Buying higher BIN processors can eliminate the need for additional servers as business needs grow.

• Higher bin processors provide higher performance under same power envelope.

• Low voltage processors provide massive performance/watt gains.

• License costs outpace hardware costs – additional processors allow you to get the most from every software license customer buys.




System with one processor

Cost of adding a 2nd processor

System Cost

26% IncrementalSystem Cost

Performance

up to 96%Performance

increase




Add BladeCenter Open Fabric Manager to every chassis

• Advanced BOFM where customer wants to roll out a few chassis in small to large SAN environment

• Basic BOFM for small setup with 1 or 2 chassis, or when booting from local disk with data on SAN

Save time by pre-configuring LAN and SAN connections once for each blade server slot

Manage growth and complexity with up to 100 chassis, 1,400 blades and over 1,000 SAN and LAN addresses

Remain open with infrastructure flexibility that works with many BladeCenter chassis, blades and switches across multiple vendors

Connect with ease by using a single, simple interface for server and switch management

Manage risk to keep your business running with automated I/O failover to standby blades

Advanced BOFM: PN 46C3551

Basic BOFM: PN 44W3981

• BOFM helps customers dramatically speed blade deployments.

• Open Fabric Manger can simplify failure mgt, keeping you in production.

• No new hardware required. Customers likely have they need to get started now.







Integrate networking and storage switching inside BladeCenter

Better: Integrated switch provides better investment value for customer.

Best: TCO is even lower in case of using a fully configured switch like Cisco 3012/3110 series due to superior performance and security protections.

• Reduced BladeCenter acquisition and maintenance costs….reduce cost by up to 50%.

• Reduce energy costs by over 80%.

• Superior density…efficient use of datacenter space.

Nortel Layer 2/3 Gb ESM: PN 32R1860

Cisco 3012: PN 43W4395

Cisco 3110: PN 43W4434

BladeCenter I/O:http://www-03.ibm.com/systems/bladecenter/hardware/openfabric/

• You can pay for a BladeCenter chassis with cable and SFP savings alone.

• More than 40% of all IBM blades are attached to SAN today.

• Big power savings with integrated switches compared to external devices.







Move to 10GB Ethernet

• 10G Ethernet I/O cards and switches for high performance and I/O consolidation

• BC-H for blazing fast fabric

• Over 65% savings to deploy 10G Ethernet in blades versus rack servers from having to buy fewer extra parts.

• Remove bottlenecks, increase throughput.

• Future proof IT….vital for virtualized environments and FCoCEE

IBM Part numbers

http://www-03.ibm.com/systems/bladecenter/hardware/openfabric/ethernet.html

IBM Interoperability Program (Ecosystem)

http://www-03.ibm.com/systems/bladecenter/advantages/alliance/interop.html

• 10G is cheaper than you think…price per port is less than $500, and dropping

• WW 10Gb switching revenue projected to grow at about 30-40%.

• Real-time apps such as VoIP & streaming video need plenty of bandwidth.







Provide more I/O flexibility in BladeCenter H with MSIM

Attach MSIM to BladeCenter H sales when customers need to run both ultra high performance I/O or high port count applications.

• Ultimate IO flexibility:

• Up to 8 I/O ports to every single blade

• Up to 4 10G capable I/O ports to each blade

• Ability to mix and match three different I/O types on any blade

• Increased throughput:

• Applications like virtualization, next-gen content delivery, and voice applications demand more from I/O – MSIM designed to deliver the required connectivity needs

MSIM: PN 39Y9314 • BladeCenter H supports up to eight fabrics from each blade.

• Today’s applications are very I/O throughput and port intensive.

• You can mix and match up to four types of I/O fabrics on a single blade.




More Information:

http://www-03.ibm.com/systems/bladecenter/hardware/expansion/iomodule.html




BladeCenter

Integrate solid state drive technology

• Extreme reliability: SSDs deliver 4X the availability of traditional server level disks.

• Ultra low power: 87% less than traditional spinning SAS drives (~16W per blade).

• For a data room of 500 blades, savings of 16W/blade translate to savings of over $10000 in annual power and cooling costs.

• At rack level, SSDs save enough power to add 5 additional servers in the same power envelope.

• IBM Enterprise Solid State Drives (SSD) could consume up to 88% less power.

• These drives deliver 4X the availability of standard SAS drives.

• IBM SSD is supported by all your OS and applications.

• Traditional HDD account for half of all service/repair calls. With SSD, that’s a thing of the past.



ServersServers

For performance acceleration, greater reliability, and increased energy savings, propose:

• Ultra efficient solid state drives

Solid State Drive HS22 LS41 LS42 HS12 HS21 HS21 XM

16GB NHS SSD

16GB NHS Dual SSD

32GB NHS SSD

16GB Hot Swap SSD

32GB Hot Swap SSD




SoftwareSoftware

ServicesServices


Oracle SAP

Microsoft EBS



External StorageExternal Storage

External Storage

ServersServers


RAID Intelligent Power Management

Fibre Channel




Boost memory configuration

• Propose more memory to boost system performance

• Propose larger DIMMS to leave expansion slots for growth with no parts on floor

• More memory at initial server sale which is easier then selling into installed server

• Compatibility tested & tuned for optimal System x performance & throughput

• Tested to ensure IBM signal clarity & electrical guard band tolerances are met for better overall system performance

• IBM memory specifications integrated into the Light Path Diagnostics for immediate system performance feedback & optimum system uptime

• 8GB solution w/2 4GB DIMMs uses up to 21% less watts power then 4 2GB DIMMS

• IBM Memory automatically assumes the IBM server warranty

• Increasing memory can increase performance in most applications

• More VMs for customers who virtualize their workloads

• Using fewer large capacity DIMMs can cut power cost.

• Large DIMM capacities leave room to grow



High Volume ServersServers

x3200M3, x3250M3 PC3-10600 CL9 ECC DDR3 1333MHz Low Power LP UDIMM

44T1568 1GB (1x1GB) Single Rank 44T1570 2GB (1x2GB) Single Rank

x3400,x3500,x3550,x3650,Z30 ,HS21,HS21XM, x3450 & iDataPlex PC2-5300 CL5 ECC FBDIMM 667MHz

39M5782 1GB (2x 512MB Kit) PC2-5300 CL5 ECC Low Power FBDIMM 667MHz

46C7418 2GB (2x 1GB Kit) Single Rank 46C7419 4GB (2x 2GB Kit) Dual Rank 46C7420 8GB (2x 4GB Kit) Quad Rank46C7577 16GB (2x 8GB Kit ) Blade Only HS21 & XM

x3450 Lido / iDataPlex 1.7 PC2-6400 CL5 ECC Low Power FBDIMM 800MHz

46C7571 4GB (2x 2GB Kit) 46C7572 8GB (2x 4GB Kit)

x3455 , x3655 & x3755,x3950M2 + x3610 PC2-5300 CL5 ECC DDR2 667MHz RDIMM

41Y2759 1GB (2x 512MB Kit) 41Y2762 2GB (2x 1GB Kit) 41Y2771 4GB (2x 2GB Kit) Single Rank 41Y2765 4GB (2x 2GB Kit) 46C7539 4GB (2x 2GB Kit) 46C7538 8GB (2x 4GB Kit ) 41Y2768 8GB (2x 4GB Kit ) 43V7356 16GB (2x 8GB Kit )

x3200M2, x3250M2, x3350 PC2-6400 CL6 ECC DDR2 800 DIMM

46C7443 1GB (2x 512MB Kit) 46C7428 2GB (2x 1GB Kit) 46C7429 4GB (2x 2GB Kit)




Add CPU cores or upgrade to faster processor

• Propose higher core processors and/or higher BIN processors

• Propose second processor at time of server sale as additional cost spread across the system purchase

• Boost system performance with a modest increase in system price

• Applications scale better with the addition of a second processor

• Buying higher speed processors can eliminate the need for additional servers as you grow your business

• Higher-end processors enhance server performance for a minimal increase in TCO

• Software vendors do not always license per core so customers can get more application performance by increasing the number of processor cores.

• The processor is like the engine in a car. A faster processor will put more muscle in a server.

• Higher BIN processors provide much better performance/watt




32% more32% moreperformanceperformance




Economically priced full RAID solution with advanced data protection capabilities

ServeRAID-MR10i and MR10M SAS/SATA controllers • High-performance RAID architecture featuring LSI1078 ROC (RAID on chip) for best-in-class storage subsystem performance.

• Ideal for supporting server applications including e-mail, database, video streaming, web content, video-on-demand, security and surveillance, and reference data storage.

• Provides investment protection by supporting SAS and SATA hard drives.

• Dedicated Storage processor / IO controller and cache with battery backup option provides full featured RAID stack (RAID 0, 1, 5, 10, 50, 6 and 60).

Option SBB/MFI Description

43W4296 43W4298 ServeRAID-MR10i SAS/SATA Controller 44E8825 43W4340 ServeRAID-MR10M SAS/SATA Controller

with Remote Battery Kit

• RAID 6 protection provides recovery from simultaneous two drive failure or an uncorrectable error while rebuilding in degraded mode.

• Half-Length Form Factor is ideal for space limited server environments.

• Advanced RAID Management Suite allows administrators to efficiently configure, monitor and manage RAID volumes locally or over the network.

• Intelligent battery backup unit provides an additional layer of data protection.







ServeRAID-MR10is Vault controller • Delivers cost effective state of the art security with advanced XTS-AES-256 IEEE 1619 disk encryption.

• Safeguards against costly security breaches and exposure of proprietary data if a system or hard drive is stolen

• Helps to ensure compliancy with data security, information disclosure, and privacy regulations for data at rest.

• Securely erases data for disk disposition, redeployment, or service calls.

• Supports all key RAID levels (0, 1, 10, 5, 50, 6, 60) for mission critical applications.


44E8695 44E8839 ServeRAID-MR10is VAULT SAS/SATA Controller

• Eliminating business impact and personal liability caused by exposure to regulation if data stolen or otherwise lost can save you up to $14M per incident.

• Drives can be re-deployed or sold into secondary channel, instead of destroyed or erased.

• Failing drives under warranty can be returned or repaired.

• ServeRAID-MR10is Vault controller also provides HW RAID 0/1/5/6 function.

Keeping confidential data available and secure







Drive Intelligent Power Management Solutions

Intelligent Power Distribution Units (PDU+) versus basic PDUs • Enables cross-platform rack level power & thermal trending analysis for improved power management

• Single pane of glass reporting with integration into IBM Systems Director Active Energy Manager

• Provides exceptional scalability and flexibility: The modular design enables users to mix and match components and line cords to accommodate growing or changing power distribution needs.

• Provides remote accessibility for lights out datacenter environments

• Maximum power density in space efficient 1U form factors

• According to IDC, by 2010 for every $1 spent on hardware, 70 cents will be spent on power and cooling and by 2012 for every $1 spent on hardware, $1 will be spent on power and cooling

• Proposing a properly sized monitored PDU can help increase power efficiency & lower infrastructure costs

• 1U PDUs can be mounted in the side pockets (0U) compartments in our racks preserving valuable rack space



High Volume

39M2816 IBM DPI C13 PDU+• 12 IEC-320-C13 Receptacles • NA 1Ø 30A & 60A Offerings (DPI Line Cord (LC) Dependant)• AP & EMEA 1Ø 32A, 63A & 3Ø 32A Offerings (DPI LC Dependant)

DPI Line Cord Options:• 40K9611 IBM DPI 32a Cord (IEC 309 3P+N+G)• 40K9612 IBM DPI 32a Cord (IEC 309 P+N+G)• 40K9613 IBM DPI 63a Cord (IEC 309 P+N+G)• 40K9614 IBM DPI 30a Cord (NEMA L6-30P)• 40K9615 IBM DPI 60a Cord (IEC 309 2P+G)• 40K9617 IBM DPI Australian/NZ Cord• 40K9618 IBM DPI Korean Line Cord

ServersServers




High Performance Fibre Channel solution for external shared storage

8Gb FC Single and Dual port HBAs for IBM System x • Advanced management suite allows administrators to efficiently configure, monitor and manage HBA and fabric.

• 1.6Gb/sec throughput per port provides the superior performance required by clients with mission critical storage applications.

• These HBAs are part of a solution of switches, fabric and management tools forming a comprehensive storage offering.

• Fibre Channel HBAs for IBM System x are optimized for virtualization, active power management and high performance computing needs.


42D0485 42D0486 Emulex 8Gb FC Single-port HBA for IBM System x 42D0494 42D0495 Emulex 8Gb FC Dual-port HBA for IBM System x 42D0501 42D0502 QLogic 8Gb FC Single-port HBA for IBM System x 42D0510 42D0511 QLogic 8Gb FC Dual-port HBA for IBM System x 46M6049 46M6051 Brocade 8Gb FC Single-port HBA for IBM System x 46M6050 46M6052 Brocade 8Gb FC Dual-port HBA for IBM System x

• In-flight data encryption provides end-to-end security while solving the business challenges posed by security and regulatory compliance.

• Unified SAN Management tools can easily manage and optimize resources by extending fabric intelligence and services to servers saving you valuable management dollars.

• True low-profile MD2 form factor is ideal for space limited server environments.

• 8Gb Fibre Channel HBAs can auto-negotiate with 4Gb and 2Gb environments providing investment protection.







SoftwareSoftware

ServicesServices


Oracle SAP




External Storage

ServersServers


I/OI/O Solid State Drive Technology

21






• For virtual environments or customers running highly memory intensive applications like SQL, Oracle, and DB2, maximize the memory.

• Upsell up to 4 memory cards, each configured with up to 8 memory DIMMs

• Fill up to 32 DIMM slots with either 2, 4, or 8GB memory

• 8GB solution w/2 4GB DIMMs uses up to 21% less watts power then 4 2GB DIMMS

• Compatibility tested & tuned for optimal System x performance & throughput

• Tested to ensure IBM signal clarity & electrical guard band tolerances are met for better overall system performance

• IBM memory specifications integrated into the Light Path Diagnostics for immediate system performance feedback & optimum system uptime

• IBM Memory automatically assumes the IBM server warranty.

• Increasing memory can increase performance in most applications; using fewer large capacity DIMMs can cut power cost and leave room to grow:

• eX4 architecture employs 4 memory cards, with each card having two Advanced Buffer eXecution chips to buffer the DDR2 PC-5300 DIMMs. These chips move the 4.5 watts per DIMM in FB-DIMM technology off of the DIMM and onto the memory card, thereby consolidating the total power draw to 10 watts per memory card, which reduces overall power consumption.

ServersServers

Boost memory configuration

High End

22




Add CPU cores or upgrade to faster processor



• 2 processors are standard in a preconfigured system, with a maximum of 4 processors

• For a 4-socket server, the obvious upsell is to fill the remaining 2 sockets

• Decrease the number of servers via consolidation and save:•Management costs•Power/cooling costs•Maintenance costs•Footprint costs

• Boost system performance with a modest increase in system price

• Applications scale better with the addition of a second processor

• Buying higher speed processors can eliminate the need for additional servers as you grow your business

• Software vendors do not always charge more per core so customers can get more application performance by increasing the number of processor cores.

• The processor is like the engine in a car. A faster processor will put more muscle in a server.

High End ServersServers

23




Integrate solid state technology



For performance acceleration, greater reliability, and increased energy savings, propose:

• New high IOPS solid state drive

• Extreme reliability: 4X availability of traditional server level disks

• High IO performance: Up to 8X IOPS more than HDDs (67/33% read/write OLTP transaction base mix)

• Yield better $/IOPS: Less capacity (GB) required to achieve higher IOPS

• Ultra low power…87% less than traditional spinning SAS drives (~16W/blade)

• For a data room of NNN servers, savings of x translates to savings of over $xyz in annual power and cooling costs.

• At rack level, save enough power to add 5 additional servers in same power envelope.

43W7722 IBM 50GB SATA 2.5" SFF HS High IOPS SSD • IBM Enterprise Solid State Drives (SSD) will consume 88% less power

• These drives deliver 4X the availability of standard SAS drives

• IBM SSD is supported by all operating systems and applications

• Traditional HDDs account for half of all service/repair calls. With SSDs, that’s a thing of the past


24




Provide more I/O flexibility



• Server has 7 I/O slots

• For environments requiring fast upload of data to storage devices, connectivity, and networking needs, propose any of the following:

• For storage and networking needs, high performing I/O adapters

• As the number of cores in a processor has increased, the need to supply these cores with enough I/O to keep them busy has become an increasing problem. The eX4 platform addresses this by providing seven x8 PCI-e I/O slots.

• Additionally, the eX4 platform has integrated dual Broadcom 5709c network chips on the planar board.

• The storage tasks for eX4 systems are handled by an LSI 1078 SAS.

• This controller supports RAID levels of 0 and 1 in the base system. The addition of the ServeRAID™ MR10k, which is a RAID-on-a-chip (ROC) solution, supplies 256MB of battery-backed cache and works with the on-board LSI 1078 chipset to provide additional functionality


25




Finance through IGF incentives


Additional Revenue from Sale Did you know?

• Present a monthly payment option with every proposal.

• Include all deal components in your financing proposal; IGF will finance both IBM and non-IBM hardware, software and services.

• Leasing can lower IT acquisition costs anywhere from 10-20%; and lower overall TCO in outlying years.

• Leasing helps minimize technology obsolescence risk.

• Leasing can increase purchasing power and help stretch budgets.

• Leasing eliminates asset disposal concerns; IGF bears that responsibility.

• Leasing helps better match upfront project costs to expected benefits, providing clients a “faster time to value.”

• IBM sellers earn a 15% revenue and profit uplift on every deal financed.

• Business partners earn fees on every financed transaction.

Check with your local IGF representative for details.

Links:

IBM Hardware Financing

• IBM Market Intelligence validated that all sellers have a higher odds to win when IGF is included in their opportunity.

• 36% higher odds with IGF for STG opportunities over $100K that are owned by a business partner.

• For competitive deals, IGF asset buyback and disposal capabilities can simplify the migration process and potentially provide clients value on their older equipment. Total solution financing of IBM and non-IBM hardware, software and services can also be a competitive differentiator for you in positioning IBM.

• Leasing helps drive customer loyalty because IGF owns the asset and provides you ongoing reason of call.

Financing ServicesServices

26




Include software support



SupportLine or Remote Technical Support (RTS) ServicePacs for:

• System x Microsoft, Linux and VMware

• System x Linux Support with Subscription

SupportLine is used with the annuity contracts, ServiceElite, and ServiceSuite.

• Comprehensive remote technical support for servers, storage, operating systems and applications

• Toll-free access to live technical experts

• Unlimited calls and unlimited callers – call as often as needed

• Fast, precise answers and problem resolution

• Hardware, software and support from a single source

SupportLine and RTS are priced very reasonable and are commensurate with the various System x platform prices:

• Pricing ranges from $110 to $8000 depending on server, service and length of contract.

Links:

Service Pac for Remote Technical Support Services

• You can order software services using ServicePacs as well as via annuity contracts like ServiceElite and ServiceSuite.

• Most customers expect an E2E solution to contain software support in the proposal.

Services ServicesServices

27




Add hardware maintenance



Warranty and Maintenance Options:

• When you are selling a new machine you should first consider a Warranty Service Upgrade (WSU). WSU will provide additional levels of hours and days covered as well as improved response time objectives during the warranty period.

• Also, customers may wish additional years of Maintenance coverage beyond Warranty. Maintenance Options are available to extend the service period by 1 and 2 years with various hours/days/response time objectives.

• Warranty and Maintenance Options allow customers to upgrade the base warranty to the levels of service they require for enhanced responsiveness and availability.

• Extending the Maintenance period beyond warranty will ensure uninterrupted service coverage post warranty.

• Minimize costly downtime, protect against outages & accelerate recovery.

• Service can be purchased with the product or at any time during the original product warranty period.

• Warranty and Maintenance Options range from $150 to over $6000.

• Typically the pricing for most WSU and Maintenance Options fall between $500 to $2000 per machine.

Links:

MTS Sales One Hardware Maintenance

• You may be eligible to include a 5% of TI Challenge in your sales plan for selling ServicePacs. See your manager for additional details.

• WAMO services are available in ServicePacs as well as with annuity contracts like ServiceElite and ServiceSuite.


28




Implementation ServicePacs

• Drive additional IBM revenue with the sale of the Hardware.

• Position for additional hardware sales.

• Provide clients with a solution to allow them to achieve a faster return on their investment

• Rapid design and implementation by dedicated, experienced resources which frees up limited client resources

• End-to-end solution from one provider

• Expertise with IBM technology to accelerate adoption of new product capabilities for faster ROI

• Access to deep technical IBM skills who have extensive, first-hand knowledge of IBM server and storage products

• Knowledge transfer to client staff

It’s more than just out-of-box experience – it’s helping our customers with an end-to-end approach.

Source: WW Client Sat data

5%15%

12%

68%

Reasons clients give when they leave a vendor for another company

Price

Customer Service

ProductOther




$4,000 - $7,000

GTS installation services are available for any BladeCenter and/or rack-mounted server configuration. Installation services include: plan the implementation, rack and stack BladeCenter chassis, update BIOS and firmware as required, install supported Microsoft or Linux OS and configure basic networking. Services include: testing/verification of server operation and 2 hours of basic skills instruction for 2 employees. Server is then turned over to customer for application and data loading.

Links:

Server Product Services for System x

IBM Implementation Services for System x – ServicePac

Implementation Services for System x Data Sheet

29




IBM Systems Director for BladeCenter Offerings

• Implement Systems Director and its extensions

• Active Energy Manager

• TPM for OS Deployment

• Virtual Image Manager

• Virtual Availability Manager

• Bridge to Tivoli for cross-enterprise management

• Simplifies management of physical and virtual infrastructure.

• Reduces time-consuming management tasks.

• Improves system availability and performance.

• Enables delivery of quality services with integration with Tivoli.

• Depends on size of customer environment

• Above Systems Director extensions are fee-based

• Systems Director to IBM Tivoli Monitoring bridge is no charge

• Systems management is sticky - it increases a customer’s likelihood of repurchasing IBM hardware; customers who use Systems Director are 70% more likely to buy IBM systems again.

• Customers can save an average 28% on server administration and energy costs through enterprise-wide use of IBM Systems Director 6.1 over three years. (ITG, 2008 study)

• The tight integration between Systems Director and Tivoli helps you compete against HP. It delivers a set of unified offerings to help your clients align their server operations with their business objectives. HP doesn’t have it.



Software SoftwareSoftware

Don't forget to include Software Support as part of the proposal.

30




IBM Systems Director for High Volume Offerings





















31




IBM Systems Director for High End Offerings





















32




Oracle Applications & Database for BladeCenter Offerings



• BladeCenter S for an All-in-one solution for SMB/MM customers to host all 3-tiers of a Oracle E-Business Suite or JD Edwards infrastructure

• BladeCenter H for Oracle DB and Oracle Cluster (RAC) opportunities for MM to Large Enterprise opportunities

• BladeCenter E for Oracle Application and database solutions that require more then 6 total blades

• BladeCenter S with new RSSM module can easily support from 1-1000 concurrent users for Oracle E-Business and JD Edwards customers and requires only 110V power. Internal storage eliminates need for external storage.

• BladeCenter H with 10GB back plane offer ample bandwidth for the largest Oracle DB customers.

• BladeCenter can run up to 4 different operating systems to allow for multiple workloads to be re-hosted and run simultaneously .

• Lead with HS12 blade for SMB opportunities up to 500 concurrent users.

• Lead with HS21 XM and follow on HS22 for opportunities greater then 500 concurrent users.

• Always configure one spare blade and sell IBM Director’s ability to automatically have the spare blade assume the workload for any faulty blade.

• System x – Oracle sales kit has many references, and technical papers to help position blades with Oracle solutions.

• BladeCenter tops Dell on Oracle Telco Application benchmark.

• BladeCenter has leading PeopleSoft benchmarks using AMD based blades. Plus new LS42/Shanghai result is due end of Q1.

• Wells Fargo Bank runs their commercial loan application on 1,500 Intel based blades.

• Oracle customer briefing centers in Atlanta, Georgia; and Reading, UK have BladeCenter for customers to test Oracle product on.



33




Oracle Application and Database for High Volume Offerings



• X3550 (x3550 M2) as the Application and web tier for any configuration with more then 200 users

• X3650 (x3650 M2) for an All-in-one solution for customers to run an Oracle ERP solution with all three tiers on one server

• X3450 single socket may be configured to run the web and apps tier for SMB to MM customers when future growth is slow to moderate

• System x usually saves power and space compared to other vendor’s offerings.

• Oracle VM will allow for virtualized solutions on high volume servers.

• Cost effective solution for customers who do not want to invest into BladeCenter infrastructure and to match the price points of Dell.

• Oracle DB required 8GB of memory as a base,

• 10 GbE or IB is not required for Oracle Cluster (RAC) configurations

• Oracle does not allow the internal RAC and external communication to be on the same I/O cards.

• Most customers prefer Linux to Windows as an operating system.

• IBM Oracle Competency Center proved 2 years ago that 2-socket rack optimized servers can run up to 200 concurrent users in an All-in-one solution.

• Oracle Professional Services recommends the x3550/x3650 to many customers looking at Oracle E-Business Suite and JD Edwards.

• Oracle Retail developed their Standard Edition v12 product on the x3650 server.



34




Oracle Application and Database for High End Offerings



• X3950 M2 for Oracle DB scale-up opportunities for MM and large enterprise customers

• X3850 M2 for SMB to MM database opportunities

• X3850 M2 for cluster (RAC) opportunities for >SMB customers, from 1 to 4 nodes

• SCON solutions require Oracle VM to setup the hard and soft partitions

• Only IBM offers customers the ability to scale up to 16 sockets.

• eX4 chipset frees up more CPU cycles to process real work.

• ChipKill Memory, Memory eXpand, etc. help improve the availability of the database server.

• X3950 M2 16-socket implementation, can transform to a cluster (RAC) solution by adding OS license/chassis and Oracle RAC licenses.

• Oracle VM allows for sub-capacity pricing, one only has to license the sockets or cores needed to run the DB not all sockets in the server.

• X3850 M2 with 6-core Intel Xeon 7400 series set the #1 result on the Oracle Application Standard Benchmark Payroll batch v12 beating HP by 17%.

• X3850 M2 set the #1 result on Oracle E-Business (PiMMS) benchmark running RHEL.

• Joint testing with Oracle using TPC-H workload showed scalability of 3.37/4.00 scale for the x3950 with 16-sockets and Oracle Database 11g.

• Oracle reps want to work with IBM instead of HP or Dell because the Oracle rep can maintain complete control over 100% of the Oracle licensing pricing.

Software Upsell Upsell SoftwareSoftware

• All sizings should be based upon a review by Techline of a completed sizing questionnaire.

• A rule of thumb is to configure at least 8GB of memory and then a 2 : 1 ratio of memory to cores.

• Scaling up to 8 socket+ for the x3950 M2 requires Oracle Database 10g V10.0.2.4 or Oracle Database 11g.

• 10GbE is not required as the communication between nodes in a cluster is not of sufficient volume to warrant this bandwidth.

• Oracle VM run on top of Oracle Enterprise Linux – both of these products are only available and supported by Oracle.

• Oracle does not allow the internal RAC and external communication to be on the same I/O cards.


35




VMware Server Virtualization Solutions for BladeCenter Offerings



• BladeCenter S and VMware: This is the ideal all in one solution for SMB/MM customers.

• BladeCenter E and VMware: This is the ideal solution for SMB/MM/LE customers that are highly space and power constrained.

• BladeCenter H and VMware: This is the ideal solution for MM/LE customer that require high performance and maximum I/O bandwidth for their virtualized workloads

• Virtual Client Solutions with VMware View: This is the ideal solution for SMB/MM/LE for Desktop Virtualization

• BladeCenter S supports up to 12TB of internal storage and can support more than 75+ workloads.

• BladeCenter E is our most power efficient and dense blade server offering. Combined with VMware we can deliver extreme workload density and power efficiency is a small amount of space.

• BladeCenter H with 10Gb midplane offers ample bandwidth for larger Virtual Machines supporting applications like SAP and DB2

• In general, when VMware is combined with our broad server portfolio it can help to reduce complexity, increase IT resiliency, increased flexibility and can increase server utilization and decrease operating costs by 50%-70%. Bottom line IBM BladeCenter can help to save the customer money – NOW!

• Lead with HS22 to maximize virtual machines per blade server while reducing overall power consumption and IT costs.

• Include BladeCenter Open Fabric Manager (I/O Virtualization to simplify blade server deployment, redeployment and expansion while increasing server resiliency.

• Always include remote storage (N Series/DS3000/DS4000/DS5000) with your BladeCenter E and H configurations and include VMware vCenter Site Recovery Manager (SRM)

• The VMware sales kit has many references, and technical papers to help you understand and communicate the benefits of blades and virtualization.

• The New Orleans Saints used BladeCenter S and VMware to consolidate the teams servers which resulted in reduced power/cooling costs and space.

• The City of Stirling saved over $1M in IT costs with IBM BladeCenter H and VMware.

• That IBM is the only blade server offering that provide redundant I/O and power connections from every blade in every chassis reducing the risk of losing multiple virtual machine if one I/O or power connection from the server were to go offline for any reason. No system admin would ever want to rely multiple VMs (workloads) on one I/O connection.



36




VMware Server Virtualization Solutions for High Volume Offerings



• x3650 M2 and/or x3550 M2 and VMware: For SMB/MM/LE customers that are dealing with server sprawl and eases the management of many servers running single infrastructure and collaboration applications.

• x3400 M2 and/or x3500 M2 and VMware: For SMB/MM/LE Distributed customers that would like to leverage internal storage and save costs while reducing server count and increasing server utilization.

• Including VMware with a rack configuration is a cost effective way to reduce IT costs, reduce complexity, increase flexibility of some of the most frequently used applications in the data center today.

• Customer can reduce power consumption and increase responsiveness by implementing VMware with their file print, email, and distributed database, applications.

• With the x3650 M2 and x3550 M2 configure maximum memory to maximize the number of VMs per server.

• Always configure your system with redundant I/O (Ethernet and/or Fibre Channel) and redundant power. Resiliency is paramount when running multiple workloads per server.

• Always include remote storage (N Series/DS3000/DS4000/DS5000) with your configurations and include VMware vCenter Site Recovery Manager (SRM)

• Asio.net reduced its cooling and power consumption costs by 60 percent and enabled itself to sustain rapid growth by consolidating nearly 100 standalone servers on four IBM System x3650.

• Carillion PLC virtualization solution replaced 92 servers, System x servers (x3650 and x3850) and minimized server footprint and complexity, and increased utilization >70%.

• Florida Cancer Specialists acquired the x3650 to support a new electronic medical record system. This affordable, scalable and highly reliable solution reduced energy costs and increased flexibility and resiliency



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VMware Server Virtualization Solutions for High End Offerings



• x3950 M2 and VMware: For MM/LE customers who need the support of the maximum number VMs per server and/or the support of large VMs for larger workloads/applications.

• x3850 M2 and VMware: For MM/LE customers who need to support a moderate number of VMs per server and moderately sized VMs.

• x3755 (4P) and VMware: For MM/LET customers that are price sensitive and are looking for the best Price/Performance, Performance per Watt, for applications that need fast access to memory.

• Only IBM offers customers the ability to scale up to 16 sockets, 96 processor cores and 1TB of memory. This allows high performance for a large number and large-sized VMs. eX4 server provide unmatched scalability and consolidation

• eX4 chipset provide many unique resiliency features required of a virtualized environment . These systems have 3 levels of memory protection with Active Memory and 3 levels of memory protection with Active Memory protection, Extended I/O technology for balanced system performance and Increased snoop filters reducing the need for memory access.

• When eX4 servers are combined with VMware, it can help to reduce complexity, increase IT resiliency, increased flexibility and can increase server utilization and decrease operating costs by 50%-70%. Bottom line IBM BladeCenter can help to save the customer money – NOW!

• IBM System x 3850 M2 has 29% better virtualization performance per watt than the HP DS585

• IBM System x 3950 has 100% more flexibility over the competition

• System x 3850 has 15% lower cost per VMware VM the HP DL580 G5 (based on the latest VMmark and HP web pricing)

• System x 3850 Save up to $790 per server per year in power costs over the HP DL580 G5 (based on the latest VMware and HP web pricing.

• IBM System x eX4 provides outstanding price performance

• To maximize the number of VMs per server, maximize your memory configurations.

• Always configure your system with redundant I/O (Ethernet and/or Fibre Channel) and redundant power. Resiliency is paramount when running multiple workloads per server.

• Always include remote storage (N Series/DS3000/DS4000/DS5000) with your configurations and include VMware vCenter Site Recovery Manager (SRM)


38




SAP Applications for BladeCenter Offerings



• Integrate and consolidate SAP applications and landscapes on BladeCenter

• BladeCenter S for an SAP Business One or Business All-in-one solutions for SMB/MM customers to host all 3-tiers of a SAP infrastructure

• BladeCenter H for SAP Business Suite opportunities for MM to Large Enterprise opportunities

• BladeCenter E for SAP Business Suite Applications that require more then 6 total blades

• BladeCenter H and HS21 XM or HS22 (future) for customers implementing SAP Business Warehouse Accelerator

• BladeCenter S with new RSSM module can easily support from 1-1000 concurrent users for SAP Business All-in-One customers and requires only 110V power. Internal storage eliminates need for external storage.

• BladeCenter H with 10GB back plane offer ample bandwidth and redundancy for the largest SAP Business Suite customers.

• BladeCenter can run up to 4 different operating systems to allow for multiple workloads to be re-hosted and run simultaneously.

• HS22 provides leading SAP application performance

• All sizings should be based upon a Techline review of a completed sizing questionnaire.

• Lead with HS21 XM and follow on HS22.

• Always configure one spare blade and sell IBM Director’s ability to automatically have the spare blade assume the workload for any faulty blade.

• Include virtualization, high availability, backup, and recovery requirements in configuration.

• Lead with HS12 blade for SAP Business One for small business solutions up to 200 users.

• System x – SAP sales kit has many references, and technical papers to help position blades with SAP solutions.

• BladeCenter H leads in SAP Business Warehouse Accelerator deployments

• We have over 10 SAP Business Warehouse Accelerator customer references

• We have standard BladeCenter S configurations for SAP Business All-in-One for 60 – 250 users


39




SAP Applications for High Volume Offerings



• X3550 (x3550 M2) as the Application and web tier

• X3650 (x3650 M2) for an SAP Business All-in-One solution for customers to run an SAP ERP solution with all three tiers on one server

• X3650 M2 with SAP Discovery system preload for customers looking to upgrade or implement new SAP applications

• Tower models for small business customers running SAP Business One

• Industry leading 2 socket SAP SD 2 tier benchmark performance.

• System x usually saves power and space compared to other vendor’s offerings.

• Cost effective solution for customers who do not want to invest into BladeCenter infrastructure and to match the price points of Dell.


• SAP applications typically require a minimum of 4-8GB of memory per processor core as a base.


• X3650 M2 has the leading 2 socket SAP SD tier benchmark result of 5100 users providing 2.1% more users than the HP ProLiant DL380 G6.

• System x – SAP sales kit has many references, and technical papers to help position blades with SAP solutions.

• X3650 M2 with SAP Discovery system integrates a complete SAP environment used by customers and SIs for SAP application development and upgrades.


40




SAP Applications for High End Offerings



• X3950 M2 for SAP scale-up opportunities for MM and large enterprise customers

• X3850 M2 for SAP database tier opportunities (SQL Server, DB2, Oracle, MaxDB)

• X3950 M2 to virtualize and consolidate SAP application workloads

• Only IBM offers customers the ability to scale up to 16 sockets.

• eX4 chipset frees up more CPU cycles to process real work.

• ChipKill Memory, Memory eXpand, etc. help improve the availability of the database server.

• X3650 M2 offers leading SAP SD 2 tier benchmark performance with proof points highlighting the ability to scale to 16 sockets.

• Virtualizing SAP workloads can speed SAP application deployment.

• System x – SAP sales kit has many references and technical papers to help position high end servers with SAP solutions.

• The x3850 M2 4-processor system with six-core Intel Xeon processor X7460 achieved 2.8% more users than HP DL 580 G5 with leadership result of 5300 SAP SD benchmark users.

• The x3950 M2 8-processor system with six-core Intel Xeon processor X7460 achieved 38% more SAP SD users than HP DL 785 G5 with leadership result of 9200 SAP SD benchmark users.

• The x3950 M2 16-processor system with quad-core Intel Xeon processor X7350 with leadership result of 10600 SAP SD benchmark users.

• X3850 M2 set the #1 4-processor, SAP SD two-tier benchmark result on Linux with a result of 5,156 SAP SD users and beat the leading 4-processor result on Windows held by HP ProLiant DL580 G5’s at 5,155 SAP SD users.

• X3850 M2 set the #1 4-processor result on SAP SD two-tier virtualization benchmark running on Windows with VMware ESX Server 3.5. The result achieved on a 2 virtual CPU machine beat HP ProLiant DL580 G5 by 5.8%.


• Rule of thumb is to configure at least 4-8GB of memory per processor core.



41




Microsoft ESB for BladeCenter S and High Volume (Available via Reseller Options Kit)

Microsoft Essential Business Server includes:

• Management Server (Networking, Active Directory, File & Print)

• Messaging Server (Exchange Server 2007, Forefront Security for Exchange Server)

• Security Server (Internet Security & Acceleration Server)

• Allow groups to work together on business documents• Stay connected securely to business while on the road• Access data and programs anywhere, anytime through browser access• Protect company data

• Backup and recovery procedures • Keep IT up and running:

• Manageability• Automated updates and patches• Secure and protect network• Security at the network edge to keep intruders out• Malware and spam control

• Up to $5,000 additional software (under a System x part number via the distributor Reseller Options Kit program)

• The small and midsize business (SMB) IT solutions market is estimated to grow to US$100 billion by 2010 according to various industry analysts.

Links for more information on MS EBS:

• http://www-03.ibm.com/systems/x/solutions/os/windows/ess.html

• https://www-304.ibm.com/jct09002c/partnerworld/wps/servlet/mem/ContentHandler/bcMicroEBSsk.skit





42




IBM SystemStorage™ DS3000 Series

• DS3400, DS3300, or DS3200

• Additional upgrade premium features:

• FlashCopy and Volume Copy for local replication capabilities

• SAS and/or SATA drives

• Simplifies management with task-based DS3000 Storage Manager.

• Consolidation allows for storage to be accessible and shared by multiple servers across their organization.

• Increases data availability and protection to support and 24/7 information available on-demand.

• Improves drive utilization and reduces overall storage hardware costs.

• Drives

• Expansion enclosures

• Replication features

• Switches (FC, iSCSI or SAS connectivity module)

• HBAs, FSPs, etc.

• Cables

• Warranty

• All customers need storage! As data continues to grow at a rapid pace, customers will look to you as a “total solution” provider to help them with both their server and storage demands.

• Consolidating, or networking, of storage such as with the DS3000 series offer an alternative to DAS which can substantially enable increased cost-savings, manageability, and data protection by efficiently making use of drive and IT resources as well ensuring high availability to data.

• External storage provides an on-going revenue stream. Consolidating storage provides a level of expandability and scalability. As more storage is needed, simply add an expansion enclosure and drives.



External Storage External StorageExternal Storage

DS3000 Sales Kit

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• All customers need storage! As data continues to grow at a rapid pace, customers will look to you as a “total solution” provider to help them with both their server and storage demands.

• The DS4700 (and DS4800) are certified by VMware with SRM (Site Recovery Manager), an integrated, automated and affordable DR solution.

• The DS4700 offers outstanding backup and recovery integration for Microsoft environment. This includes applications like Exchange and SQL Server with the available (free of charge) VSS provider.

• The DS4700’s RAID 6 support provides significantly higher data protection with a minimal performance penalty (~3% in SPC-2 testing).



• DS4700 for outstanding performance, capacity and remote mirroring capabilities

• Additional premium features for data protection

• FlashCopy/VolumeCopy

• Enhanced Remote Mirroring

• FC and/or SATA drives

• Robust, yet intuitive, management with new DS Storage Manager.

• Exceptional price/performance for mid-sized configuration meets requirements while reducing overall storage hardware costs.

• Drive intermixing (tiered storage) enables customers to accommodate performance and price points best suited to the type of data being stored.

• Pay-as-you-grow scalability lowers acquisition costs without sacrificing future capacity growth.

• Consolidation allows for storage to be accessible and shared by multiple servers across their organization.


• Drives / drive intermix license

• More partitions


• Switches


• Cables

• Warranty

External Storage



DS4000 Sales Kit

44






• DS5100 or DS5300 Fibre Channel / iSCSI storage systems for highest performance, expandability, investment protection and remote mirroring capabilities

• Additional premium features

• FlashCopy/VolumeCopy

• Enhanced remote mirroring

• Robust, yet intuitive, management with new DS Storage Manager.

• Best-in-class performance with linear scalability drives faster, more responsive applications – increasing productivity, improving customer satisfaction, and meeting SLAs.

• Drive intermixing (tiered storage) enables customers to accommodate performance and price points best suited to the type of data being stored.

• Designed to handle the extreme workloads created by large-scale storage consolidation – enabling lower TCO without sacrificing SLAs.


• Drives

• More partitions


• Switches


• Cables

• Warranty

• Business Intelligence is one of the top five spending priorities for the current environment? The DS5000 is the ideal storage platform for Data Warehouse application using Oracle and SQL Server.

• The DS5000 series is ideal for larger consolidation environments and offers sustained balanced performance as demonstrated by the Enterprise Strategy Group (ESG) performance test and white paper.

• The DS5000 is one of the best values in storage with included storage management and host failover software as well as features such as data in place migration and flexible host interconnects.

• The DS5000 has demonstrated outstanding performance for today’s leading applications through SPC-1, SPC-2, Exchange, Oracle and VMware benchmarks.

External Storage



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