© 2009 ibm corporation re9076: dynamic infrastructure for retail – smarter retail systems for a...

© 2009 IBM Corporation

RE9076: Dynamic Infrastructure for Retail – Smarter Retail Systems for a Smarter Planet

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Focus: Retain and expand our LE (core and invest) client’s point of service solutions and displace the competition. IBM Information Infrastructure was launched on September 8, 2008 as a cohesive, unified cross-IBM strategic initiative, complete solution portfolio and new client entry point for New Enterprise Data Center/Dynamic Infrastructure aimed at helping clients effectively manage the information explosion and ultimately control, store, protect, mitigate risks and gain value from their information assets. IBM solutions for retailing bring together integrated products, offerings and services from RSS, STG, SWG, GTS, GBS and IGF -- the building blocks for the world’s strongest information infrastructure portfolio

Target Companies: Large Enterprise/SMB LE businesses (all geographies/countries, core, invest and acquire accounts).

Pains Addressed: Retail solutions from IBM are designed to help clients manage the information explosion and address specific needs and challenges around information compliance, availability, retention, and security

Information availability -- Improve decision making with continuous and reliable access to information

Information compliance -- Simplify auditing, reporting, and data protection requirements

Information retention -- Preserve or purge business records based on business policyInformation security -- Protect your confidential information from security threats

Target Titles: Senior IT and data center facility managers. Also LOB & C-Level.

Play Scenario: There is a new paradigm in the way business must deal with information today. The explosion of the customer touch points -- face to face, mobile, web, and social interactions – has caused a strain on business operations to the point where companies are looking to optimize their information infrastructures to handle this change. IBM provides a full breadth of capabilities and the broadest, integrated portfolio of innovative solutions that are designed to help you manage the information explosion and address challenges around information compliance, availability, retention, and security across the enterprise; and ultimately unlock the business value of that information for competitive advantage. Typical Results: Improved customer service through reliable and efficient access to information that helps create a superior customer experience. Reduced cost through increased operational efficiency. Reduced risk through data privacy and support for constant system and security updates.

IBM Solution: IBM solutions for retailing are point-of-sale and self service systems, software and services that are designed, integrated and optimized to deliver timely, secure, and trusted information to the client’s customers at the point of service, and to the organization. IBM provides a comprehensive approach and set of integrated solutions that are scalable, resilient and designed to manage the information explosion to help clients meet compliance requirements and use real-time insights to create innovative business models for smarter customer interactions and smarter operations.

IBM Information Infrastructure - Retail Solutions Overview



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Top IBM Differentiators:. IBM is the only vendor in the market that can deliver and support the full information infrastructure “stack” and address all of our clients' information-centric challenges with best of breed products, industry leading services, creative financing and integrated solutions.Heritage of innovation in developing proven and

tested technologies for retailingBreakthrough solutions that enable massive

scalability Leading innovator of encryption, secure key

management, and access control solutions to simplify information security

Expanded ecosystem that helps ensure our clients’ success

Full range of solutions available and optimized, across the spectrum of business environments including point of service, mainframe, midrange, and smaller server environments.

World’s largest services team.Unique solutions for savings in power and

environmental impact

Proof Points: 1. IBM SurePOS 700 touchscreen solutions, IBM AnyPlace

kiosk and IBM Self Checkout provide virtually instant access to product information and services.

2. Restricted access to information enables clients to achieve and maintain PCI compliance with rock solid IBM 4690 Operating System.

3. IBM SurePOS ACE enables clients to leverage data for reporting and analysis and gives clients a better overall picture of customer buying habits to develop more-targeted services.

4. European retail giant, Carrefour, uses real-time business intelligence to deliver a seamless experience for customers, whether they are in the Carrefour supermarket, hypermarket or convenience store. By redefining business processes and transforming systems that support them, Carrefour is orchestrating a seismic transformation that strengthens customer loyalty —all without disrupting in-store operations.

5. Fairway Markets, a family-owned specialty food business in the NE-USA, counts on IBM solutions to flow critical data to suppliers. This helps Fairway maintain its competitive edge -- keeping shoppers’ favorite foods in stock and offering promotions that keep supplies of fresh produce moving.




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Tactics Planned: This program will leverage upon a comprehensive 360 degree plan, with supporting elements and tactics for each phase of the sales cycle. Some of the key elements include launch collateral, events, geo. events/roadshows, tradeshow participation, Webcasts, post launch opportunity identification and demand generation tactics, web & interactive marketing, press and media activities, analysts relations activities, general education, internal and external communications, and reference development.

Key Competitors: WincorNCRFujitsuHPPC Cash Drawer solutions

Primary RSS Offerings: Point-of-sale solutions; 4690 Operating System; SurePOS ACE, AnyPlace Kiosk, Business Partner services

RSS, STG, SWG, GTS, and IGF




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Focus: Retain and expand our LE (core and invest) client’s point of service solutions and displace the competition. IBM Service Management solutions provide visibility, control and automation across all business and IT assets to deliver higher value services. These IBM solutions bring together integrated products, offerings and services from RSS, STG, SWG, GTS and IGF – to give retail clients the building blocks to create a dynamic infrastructure and smarter business.

Target Companies: Large Enterprise/SMB LE businesses (all geographies/countries, core, invest and acquire accounts).

Pains Addressed: To achieve the top business objectives of improving service, managing risk and reducing cost, clients need a clear view of business assets, IT assets, people and processes to deliver differentiated services and achieve business objectives:Visibility: Seeing business services and processes to improve decision makingControl: Putting the right policies and controls in place to ensure assets are leveraged and managed for maximum business value, with the least amount of risk and exposure. Automation: Build agility into business operations to improve workflow, reduce time to market, and lower operational costs.

Target Titles: Senior IT and data center facility managers. Also LOB & C-Level.

Play Scenario: While retailers are experiencing unprecedented economic and financial blows, changing consumer dynamics, growing competitive and regulatory issues and exponential technology growth is driving new retail services. In order to effectively design, deliver and manage new services, visibility, control and automation is needed across operational boundaries. Visibility enables a retailer to establish a clear service strategy across business and IT and to gain real-time intelligence that can be acted upon quickly and effectively. Control across both business and IT assets insures clients are using their assets and processes efficiently, and they are being leveraged and managed for maximum business value, with the least amount of risk and exposure. Automation builds in agility and improves workflow while reducing service time to market and costs.. Typical Results: Improved service management helps clients leverage and transform business & IT assets into high quality, differentiated services and products. That means improved return on investment for the business and improved customer satisfaction and retention

IBM Solution: IBM Service Management solutions help clients establish a platform for rapid deployment of new capabilities and differentiated customer-focused services that achieve targeted business objectives. The solutions provide the visibility, control and automation needed to design, deliver and manage these services across operational boundaries– to integrate processes and systems that will drive operational excellence -- to monitor and protect assets to minimize disruptions -- and to facilitate compliance with industry regulations.

IBM Service Management - Retail Solutions Overview



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Top IBM Differentiators:. IBM is the only vendor in the market that can deliver a portfolio of Service Management solutions that address our clients workload challenges -- from customer-facing to enterprise management solutions. With best of breed products, industry leading services, creative financing and integrated solutions IBM beats the competition with:

Heritage of innovation in developing proven and tested technologies for retailing

Breakthrough solutions that enable massive scalability

Leading innovator of encryption, secure key management, and access control solutions to simplify information security

Expanded ecosystem that helps ensure our clients’ success

Full range of solutions available and optimized, across the spectrum of business environments including point of service, mainframe, midrange, and smaller server environments

World’s largest Business Partner teamUnique solutions for savings in power and

environmental impact

Proof Points: 1. IBM Self Checkout offers customers a self service option for checkout.

Automating the traditional staff-driven process frees staff to deliver other services. “$1 of labor made available by self-checkout for redeployment in-store drives $4-$28 of additional revenue.” (Wharton)

2. IBM AnyPlace Kiosk provides a self service, business-aligned platform for both customers and staff. Automating access to product and service information reduces staff interruptions while improving the customer experience. “$1 of labor saved by self-checkout drives an additional $.65 to the bottom line, after-tax.”(Wharton)

3. IBM SurePOS 700 touchscreen solutions with 4690 Operating System control unauthorized access to confidential sales and customer information. “33% of consumers notified of a security breach will terminate their relationship with the company they perceive responsible.” (IBM)

4. IBM Remote Management Agent (RMA) remotely manages infrastructure and store systems from a central location and provides a view of asset so potential problems can be addressed before service is affected. “Average per hour cost of unplanned downtime is $42,000 per 1,000 transactions.” (Maritz Poll 2008)

5. BEAT HP Central European retail leader, Mercator, is extending IBM Retail Systems Management. SurePOS 700 touchscreen solutions, IBM Self Checkout and AnyPlace kiosk throughout its shopping centers. Visibility to business services and processes has improved decision making. Putting policies and controls in place to leverage and manage assets with the least amount of risk and exposure is proving its business value. Automating services and processes is lowering costs and giving Mercator an edge over competitors.




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Key Competitors: HP NCR FujitsuMicros Radiant

Tactics: Leverages 360 degree DI plan. Key elements include launch collateral, geo. events/roadshows, webcasts, opportunity identification. web & interactive marketing, press and media activities, education, and reference development.

Primary Offerings: SurePOS 700 point-of-sale, IBM Self Checkout, IBM AnyPlace Kiosk,

IBM 4690 Operating System, Remote Management Agent; NRSC, STG, SWG, GTS, and IGF


© 2009 ibm corporation re9076: dynamic infrastructure for retail – smarter retail systems for a...

Documents

information explosion

ibm information infrastructure

confidential information

trusted information

information infrastructures

information assets

ibm solutions

service solutions