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2009 MARKETING OPPORTUNITY

VISIT AMSTERDAM & REGENT

VISIT AMSTERDAM PRESENTS:

I AM AMSTERDAM

In 2009, Amsterdam and Regent Media’s here! Networks, Out and The Advocate magazines will host “I Am Amsterdam,” a multi-platform marketing initiative that highlights the best of the best in Amsterdam and enhances Amsterdam’s position as Europe’s most cutting-edge travel destination.

This custom, video content program will leverage the here! Networks and Regent Media brand family to showcase how Amsterdam provides a myriad of travel options and entertainment and is, was and always will be, the chicest, most versatile destination for gay and lesbian travelers.

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I AM AMSTERDAM

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I AM AMSTERDAM: VIDEO

VIDEO• A here! Networks production team will head to Amsterdam to capture

the essence of the city in a thirty minute video program called “I Am Amsterdam” -- a portrait of Amsterdam’s movers & shakers.

• The video will spotlight the top ten reasons why gay travelers should consider Amsterdam (again!), with compelling profiles of the innovative individuals that make Amsterdam Europe’s most hip, exciting destination.

• HERE!TV BROADCAST: • A custom thirty minute “I Am Amsterdam” program will air on here!

Networks throughout the Fall of 2009 and will be bookended with Amsterdam ads.

• DIGITAL BROADCAST: • Ten (10)) three 3-minute videos will be culled from the “I Am

Amsterdam” program. These videos will feature ten (10) Amsterdam residents who are at the center of all the things the city has to offer – food, music, art, nightlife, accommodations, etc.

• The 3-minute videos will rotate on Advocate.com, Outtraveler.com, Out.com and throughout the Gaywired network video channels.

• Visit Amsterdam branding on these videos can include commercial bookends, logo presence throughout videos and a “presented by Visit Amsterdam” call out.

• This program will also be packaged into a Visit Amsterdam Presents: “I Am Amsterdam” DVD. A mutually determined number of DVDs will be created for Visit Amsterdam use as a promotional item at future events.

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VIDEO AND AD PLACEMENTS

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I AM AMSTERDAM: DIGITAL

DIGITAL

• Regent Media’s design team will create co-branded digital ads driving traffic to a custom “I Am Amsterdam” content area, spotlighting Amsterdam cultural hotspots and people, and housing the video profile segments.

• The “I Am Amsterdam” content area will exist in a flash format and will live on Outtraveler.com.

• Within the content, visitors will discover elements of Amsterdam: Nightlife, Art/Culture, Restaurants, Shopping, Fashion, Accommodations & Entertainment.

• The “I Am Amsterdam” digital content area will be roadblocked with Visit Amsterdam ads, aligning Amsterdam as the premier destination for savvy travelers from all walks of life.

• Ten (10) “I Am Amsterdam” videos will rotate on the site, updated regularly every two weeks and categorized according to the element they fit in.

• Four (4) e-newsletter sponsorships will encourage visitors to return to the “I Am Amsterdam” digital content area as new videos are released, new listings are updated and user-generated capabilities are launched.

*Image for demonstration purposes only – final look of site may differ6

I AM AMSTERDAM: IN-BOOK

• With the purchase of four (4) pages in Out and four (4) pages in The Advocate, Regent Media’s in-house creative team will design four (4) 1/3 units (two in The Advocate and two in Out) which will run adjacent to the full page ads.

• These 1/3 Visit Amsterdam branded units will be custom designed to drive traffic to the “I Am Amsterdam” digital content area and will also promote a special Visit Amsterdam event series.

• Regent Media will recap the entire I Am Amsterdam program in a bonus one (1) page unit to run in either The Advocate or Out (based on final program package).

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EVENT SERIES

• Regent Media will host four (4) “I Am Amsterdam” events—two (2) hosted by Visit Amsterdam and The Advocate and two (2) hosted by Visit Amsterdam and Out—in New York, Los Angeles, Chicago and San Francisco.

• 300+ VIP guests will be invited to discover Amsterdam, as Visit Amsterdam hosts a thrilling event in four (4) luxurious venues that also represent what Amsterdam has to offer.

• Visit Amsterdam will be branded throughout each event, including eye-catching signage, bookended Visit Amsterdam commercials on rotating “I Am Amsterdam” videos, and on optional Visit Amsterdam branded collateral.

• All invitations and promotions of the events will be branded with the Visit Amsterdam logo.

• Each “I Am Amsterdam” event will place an emphasis on one of the elements of Amsterdam that would excite travelers about visiting Amsterdam – food, fashion, art, design, etc.

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SUMMARY

VIDEO: Approximate Cost = $30,000• Thirty (30) minute Visit Amsterdam Presents: “I Am Amsterdam” custom program for Impressions: 550,000+

here! Networks• Editing of “I Am Amsterdam” video into ten (10) 3-minute segments for online broadcast • Visit Amsterdam bookended ads on all video segments • Production of 5,000 Visit Amsterdam branded “I Am Amsterdam” DVDs

PRINT: Approximate Cost = $125,000• Out magazine: Four (4) pages at 2009 earned rate Impressions: 11,300,000+

Two (2) 1/3 promotional units• The Advocate: 4 pages at 2009 earned rate

Two (2) 1/3 promotional units

DIGITAL: Approximate Cost = $75,000• Visit Amsterdam Digital Media Package on Regent Digital Network Impressions: 7,500,000• Custom “I Am Amsterdam” flash-based content area on outtraveler.com• Video rotation throughout Regent Digital Network• User generated recommendation area on “I Am Amsterdam” content area• Co-branded traffic driving RON digital units • Four (4) custom, national e-newsletter sponsorships to Regent digital network users

EVENT MARKETING: Approximate Cost = $70,000• Four (4) “I Am Amsterdam” events in Los Angeles, New York Impressions: 852,000+

Chicago and San Francisco

2009 MEDIA PACKAGE COST TO VISIT AMSTERDAM: $300,000TOTAL IMPRESSIONS: 22,700,000+ 9

TIMELINE - PRINT

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Occurrence The Advocate Out

Materials due for April issue (full page) 2/2/09 2/9/09

Materials due for May issue (1/3) 2/16/09 2/23/09

Materials due for May issue (full page) 3/2/09 3/9/09

April issue goes on sale 3/17/09 3/24/09

May issue goes on sale 4/14/09 4/21/09

Materials due for September issue (1/3) 6/22/09 6/29/09

Materials due for September issue (full page) 7/6/09 7/13/09

Materials due for October issue (1/3) 7/20/09 7/27/09

Materials due for October issue (full page) 8/3/09 8/10/09

TIMELINE - DIGITAL

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Occurrence Date

Materials due for content page (logos, etc) 2/2/09

Materials due for cobranded ad units (logos, etc) 3/2/09

1st draft of content page sent to client 3/9/09

1st draft of cobranded ad units sent to client; client provides feedback on content page 3/16/09

2nd draft of content page sent to client; client provides feedback on cobranded ad units 3/23/09

2nd draft of cobranded ad units sent to client; client provides feedback on content page 3/30/09

Banner ad materials due (300X250, 160X600, 460X60, 728X90); e-newsletter materials due 4/1/09

Final draft of content page sent to client; client provides feedback on cobranded ad units 4/6/09

Final draft of cobranded ad units sent to client; final approval from client on content page 4/13/09

Final approval of cobranded ad units from client 4/20/09

Content page launches; cobranded ad units launch; Banner ads launch; 1st e-newsletter launches 5/1/09

Second e-newsletter launches 9/7/09

Third e-newsletter launches 10/5/09

Fourth e-newsletter launches 11/2/09

Cobranded ad units terminate 12/25/09

Sponsorship of content page terminates; Banner ads terminate 1/1/10

TIMELINE - VIDEO

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Occurrence Date

Storyboards due to client 3/13/09

Client to provide feedback on storyboards 3/27/09

Revised storyboards due to client (if necessary) 4/10/09

Client to provide final approval on storyboards 4/24/09

Regent to begin production of Amsterdam videos on location 5/23/09

Location shooting ends 5/30/09

Editing of videos begins 6/1/09

Videos due to client 7/1/09

Client to provide feedback on videos 7/8/09

Revised videos due to client (if necessary) 7/22/09

Client to provide final approval on videos 7/31/09

Online video component launches TBD

I Am Amsterdam video airs on here! TV on demand 10/3/09

TIMELINE - EVENT

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Occurrence Date

Materials due for all events (creative for blow-ups, logo, etc) 9/7/09

1st draft of event invites sent to client for approval 9/14/09

Client provides feedback on invites 9/21/09

2nd draft of event invites sent to client for approval 9/23/09

Client provides feedback on invites 9/25/09

Final draft of event invites sent to client for approval 9/28/09

Client provides final approval on invites 9/30/09

Chicago invite sent 10/5/09

New York invite sent 10/9/09

Los Angeles invite sent 10/12/09

San Francisco invite sent 10/15/09

Chicago event 10/22/09

New York event 10/29/09

Los Angeles event 11/5/09

San Francisco event 11/12/09

END NOTES

Nothing in this proposal or any material supplied herewith shall constitute an offer that is susceptible to acceptance by you. Participation in the opportunity proposed is subject to, among other things, space and budgetary restrictions, sufficient participation and third-party cancellations, and is contingent upon your execution of a long-form agreement on terms and conditions acceptable to Regent Media. Until otherwise agreed by the parties, the opportunity described in the proposal is in development and is subject to change or cancellation at any time and for any reason, at Regent Media’s sole discretion.

The ideas, concepts, strategies, trademarks and materials contained this proposal and accompanying materials (if any) (collectively, the “Materials”) are being provided to you for the sole purpose of your evaluation and consideration. All such Materials are and will remain Regent Media’s exclusive property (regardless of whether a physical embodiment of such Materials is in your possession), and Regent Media shall retain all right, title and interest therein. Other than as expressly set forth herein, any disclosure, reproduction, use or exploitation of the Materials, in whole or in part, without Regent Media’s prior written consent, is strictly prohibited.

RC 1/22/08

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