© 2009 south-western, cengage learningmarketing 1 chapter 13 quick serve restaurant management...

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© 2009 South-Western, Cengage Learning MARKETING MARKETING 1 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The Quick Serve Restaurant Management Individual Series Event consists of a 100-question, multiple-choice comprehensive exam and role-plays. The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action. (continued on the next slide)

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Page 1: © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The Quick Serve Restaurant

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

1

CHAPTER 13

Quick Serve Restaurant Management Individual Series Event

DescriptionThe Quick Serve Restaurant Management Individual

Series Event consists of a 100-question, multiple-choice comprehensive exam and role-plays.

The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action.

(continued on the next slide)

Page 2: © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The Quick Serve Restaurant

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 13

Quick Serve Restaurant Management Individual Series Event

DescriptionThe five performance indicators specify the distinct

tasks the participant must accomplish during the role-play.

Students have ten minutes to prepare their strategy and ten minutes to explain it to the judge.

The judge can ask questions during or after the presentation.

(continued from the previous slide)

Page 3: © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 13 Quick Serve Restaurant Management Individual Series Event Description The Quick Serve Restaurant

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 13

Quick Serve Restaurant Management Individual Series Event

ScenarioYou must also develop an advertising campaign that

shows how Burger Barn is helping to fight obesity by giving customers more healthy choices.

The advertising campaign must give young people incentives for making healthy diet choices.

Also, Burger Barn must become active in the community to promote physical fitness.

You must determine an event for Burger Barn to sponsor that confirms its commitment.

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© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 13

Quick Serve Restaurant Management Individual Series Event

Performance Indicators EvaluatedLead the way for change. Identify product opportunities.Generate product ideas.Explain nutritional standards.Explain the components of advertisements.