© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 21

Entrepreneurship Participating Event

PurposeThe purpose of the Entrepreneurship Participating

Event is to provide an opportunity for the participant to develop and present a proposal to form a business.

The event provides an opportunity for participants to develop and demonstrate mastery of essential skills as they apply to the analysis of a business opportunity, the development of a marketing/promotion plan, and the development of a financial plan.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 21

Entrepreneurship Participating Event

ScenarioAfter conducting research, participants must choose

an independent or franchise business for a selected location.

The business plan should convince financial institutions and/or venture capitalists to invest money in your idea.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 21

Entrepreneurship Participating Event

DescriptionWritten plan

Executive SummaryDescription and Analysis of the Business SituationProposed Marketing/Promotion PlanProposed Financing PlanBibliography List

(continued on the next slide)

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CHAPTER 21

Entrepreneurship Participating Event

DescriptionPresentation

Participants will have 15 minutes to present and defend their business prospectus to the judge.

The judge has an additional five minutes to ask the participant questions about their business plan.

Your presentation must convince the judge to invest in your idea.

(continued from the previous slide)

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 21

Entrepreneurship Participating Event

Performance Indicators EvaluatedAnalyze the opportunity for starting a business. Interpret financial statements.Take a concept from an idea to a business proposal.Set priorities and demonstrate effective time

management.Demonstrate critical thinking/problem-solving skills.