© 2010 noema research and planning ltd thinking culturally about place and people: the cultural...
TRANSCRIPT
© 2010 noema research and planning ltd
Thinking Culturally About Place and
People: The Cultural Planning Approach
Lia Ghilardi Kent Cultural Summit III, 19th April 2010, East Malling
Conference Centre
© 2010 noe
ma resea
rch an
d planning
ltd
‘Work of art’
“The city in its complete sense, then, is a geographical plexus, an economic organisation, an institutional process, a theatre of social action, and an aesthetic symbol of collective unity.”
Lewis Mumford
© 2010 noe
ma resea
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d planning
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Ecosystems and not machines
Patrick Geddes: “Planning has to start with a survey of the resources of a natural region (whose ingredients are Folk-Work-Place), and of the human response to such a natural region.”
Jane Jacobs: “The city is as an ecosystem composed of physical-economic-ethical processes interacting with each other in a natural flow.”
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ma resea
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d planning
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Fast forward to the 1980s...1990s... and now
‣Focus on urban improvements and regeneration as a tool for economic repositioning of localities
‣Concentration on iconic cultural statements
‣Convergence between the economic and cultural dimensions
© 2010 noe
ma resea
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ltd
Integrated approaches
need for methods and tools capable of linking: ‣ Culture, place and economic development ‣ Cultural resources to quality of life agenda ‣ Local distinctiveness with diversity (the new,
and the ‘other’)‣ Culture and citizenship
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ma resea
rch an
d planning
ltd
Cultural Planning
Cultural Planning is a culturally sensitive approach to
local development
It uses a broad definition of culture: “Culture is what
counts as culture for those who participate in it.” Thus it
helps us to step out of the confines of the ‘arts agenda’.
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ma resea
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Cultural Planning
Cultural Planning implies an understanding of the local
cultural ecology, resources and place DNA
It’s about distinctiveness, managing cultural
resources and matching them to local needs
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ma resea
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d planning
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“A timeless way of building places and communities”
People-centred - by mapping local communities’ different
components and diverse resources
Positive - it focuses on assets rather than deficits
Holistic and cross-boundary (across departments, services,
disciplines, professions)
Proactive Local stakeholders collaborate and jointly create a
vision of what's best for a locality
A creative process leading to the shared delivery of imaginative
solutions
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ma resea
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Tools: Urban and cultural DNA mapping
WORK / FOLK / PLACE
‣ Place (landscape, history, architecture, urban texture, perceptions, etc) and institutions (cultural, educational, health, etc)
‣ People (memory, social networks, informal networks, perceptions of place, affiliations, lifestyles, etc)
‣ Economy (traditional skills, contemporary creative industries, current dynamics, issues, potential, etc)
© 2010 noe
ma resea
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d planning
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Cultural Planning - culture at the centre
‣ Supports, adds value and builds on local cultural
ecology
‣ In touch with local needs and aspirations
‣ Local leadership
‣ Joined up approach
‣ Creative process demanding imaginative solutions
‣ Builds communities from the inside out
© 2010 noe
ma resea
rch an
d planning
ltd
In my experience
I have used Cultural Planning for the following tasks:
‣Place marketing/branding
‣Economic strategies (creative industries mapping and support)
‣Urban renaissance plans (identify the key cultural elements of masterplans)
‣Community integration strategies (mapping of community organisations’ aspirations, needs, resources)
‣Cultural plans
‣Public art projects (place identity analysis)
© 2010 noe
ma resea
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d planning
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Examples of implementation
EU Capitals of Culture - Glasgow, Liverpool, Lille (scope and
mechanisms of delivery)
Elements of Cultural Planning - Norwich, Perth (Perthshire),
North Kent, East Kent, Newcastle Gateshead (broader
understanding of culture, embedding culture and mechanisms of
delivery)
Cultural Plans - Vancouver (creative thinking and building
communities from inside out)
Living Places a tool (Culture and Sport Planning Toolkit)