© 2011 adobe systems incorporated. all rights reserved. adobe confidential. honing in on multiple...

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Honing In on Multiple Targets with a Single Codebase

Jeff Tapper

Senior Technologist

Digital Primates

Spending less on building applications frees more capital to market them


Agenda

The multi-device landscape The cost of doing business Understanding AIR AIR Destinations Freeing up capital with AIR


The Multi Device Landscape

Web applications are no longer enough iPhone/iPad (iOS) is no longer enough

Android now exceeds iOS in market share Your clients are not just using computers Business demands applications on phones, tablets, and other

devices Each device requires different programming languages


Multi Device Landscape

Native Android Apps are Java Native iOS Apps are Obj. C Native Desktop Apps come in many languages Consider Blackberry, Smart TVs, Connected BlueRay players,

etc.


The Cost of Doing Business

Deploying to all these devices gets expensive very quickly. Moderately complex applications cost $50-150k per platform Complex applications often cost $500k-1M/platform Developing Apps to run in several platforms is often cost

prohibitive Unless you consider the cost of not doing it

Maintenance costs 10-20% of project budget annually, per platform


Case Study

SnagFilms - The leading digital distributor of independent films, with a library of over 2,300 files

Has existing web application Has existing iPad application Needs to extend their reach to other devices.

Target Platforms: Android Phones Android Tablets Blackberry Tablet Smart TVs


Case Study

The existing Applications each have independent code bases. Each existing application cost a lot Each application has separate annual maintenance costs


One App, Several Screens

Android Blackberry Smart TV’s


Understanding AIR

AIR (Adobe Integrated Runtime) is a Freely available cross platform runtime.

First Release in Feb 2008 Most recent release June 2011 Uses common programming languages: ActionScript, Flex,

HTML and JavaScript Applications written for web can be deployed to AIR Can be deployed to multiple devices


FMS and Flash/AIR

Flash Media Server provides the video Consumed By:

Flash Player AIR HTML5 iOS Etc.

http://192.168.1.53/


Understanding AIR

At Digital Primates, we have built AIR applications for: International Investment Banks Hospital Information Systems Major TV Networks/movie studios Major Insurance Companies DoD Contractors Major Consumer Electronics Etc.


Desktop Applications

AIR application can be deployed to run on Windows or MacOS with one codebase

Native Extensions Ex: Contact Management Application with hooks into IP Phone

system and Outlook Client which tracks all interaction with contacts, displays calling cards for incoming and outgoing calls.


Android Devices

AIR 2.6 added mobile support -- AIR for Android Available for all Android 2.2 and newer devices Currently supported on 20+ tablets and hundreds of

phones. Additional capabilities above and beyond Desktop AIR (GPS,

Accelerometer, Multi-touch, Camera, etc.)


iOS Devices

Current Versions of AIR now support deployment to iOS (iPad, iPhone 4, iPod Touch)

AIR for iOS applications are ubiquitous


Other Devices

Current (or imminent releases) of AIR also support: Blackberry Playbook Smart TVs Blue Ray players And much more


Case Study – Snag Films

Chose AIR -- one technology provides 4 applications Single code base for 4 applications reduces their costs by a

factor 3.5 Maintenance costs reduced by a factor of 4 Even considering replacing iOS application with AIR, which will

introduce even more savings.


Turn Reduced Costs to Growth

Companies have a choice: Ignore customers on devices Build separate apps for each device Build a unified codebase to deploy to all

The cost savings of unified codebase is multiplied for each platform you need to support

Use this capital to grow your business


Summary

Developing and Maintaining quality applications is expensive Building many applications with a single code base can greatly

reduce costs A unified codebase reduces number of development teams

needed Use savings to re-invest in growth/marketing/etc.


Questions

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