© 2012 ibm corporation christos mousouris business analytics solutions architect business analytics

© 2012 IBM Corporation

Christos MousourisBusiness Analytics Solutions Architect

Business Analytics

© 2012 IBM Corporation2

IBM Smarter Analytics is a holistic approach that turns information into insight and insight into business outcomes.

with confidence at the point of impact to optimize outcomes

see, predict and shape business outcomes

your organization around information

Align Anticipate Act

Deploy an information and big data strategy that flows from your business strategy.

Big Data Platform Data Warehousing Information Integration and

Governance Data Management Enterprise Content Management Defensible Disposal

Leveraging business analytics to deliver actionable insights

Business Intelligence Performance Management Predictive and Advanced Analytics Risk Analytics Sentiment Analytics Big Data Analytics Content Analytics Web and Digital Analytics Online Benchmark Spend Analytics

Embed analytics into your processes and empower a culture of data-driven decision making

Decision Management Advanced Case Management Digital Marketing Optimization Cross-channel Selling and Marketing Pricing, Promotion, and Assortment

Optimization Marketing Performance Optimization Supply Chain Optimization Organization and Workforce

Transformation

Transform

Learn


Better Outcomes• Lower cost of

compliance• Increase customer

loyalty and retention• Optimized supply

chain• Maximized customer

lifetime value

Better Decisions• Optimize Pricing• Understand and

anticipate behavior• Attract and grow

best customers• Risk Aware

Decisions• Streamlined Threat

and Fraud Identification

• Link operational and financial perf mgt

Actionable Insight• Churn Data• Segmentation• Sentiment Analysis• Rolling forecast,

plan, budget

Trusted Data• CRM, Financial, ERP• ODS, Warehouse• Social Media• Call Center• IBM Solutions

Performance Management• Budgeting / Planning /

Forecasting• What-if analysis• Close, Consolidate• Financial Reporting • Disclosure Management• Sales Performance

Management

DecisionManagement

• Rules• Offers• Real time

process integration

ODS

ERP

Social

Big Data

Warehouse

Unified Business

Intelligence

• Reporting

• Scorecarding

• Dashboards

• Analysis

• Alerting

• Collaboration

• Desktop

Data Acquisition Trusted Data

• MDM• Data Quality• Speed

Predictive Analytics

• Predictive Models• Correlation (Mining)• Segmentation• Fraud Detection• Mix Analysis

Risk Analytics• Operational Risk• IT Governance Risk• Financial Risk• Credit Risk• Market Risk

TM1

Integrated Solution

IBM Solutions


ANALYTIC-DRIVEN ORGANIZATIONS are distinguished by their ability to leverage …

All perspectivesPast (historical, aggregated)

Present (real-time)Future (predictive)

At the pointof impact

All decisionsMajor and minor

Strategic and tacticalRoutine and exceptionsManual and automated

All informationAll information

Transaction dataApplication data

Machine data Social data

Enterprise content

All peopleAll departments

Experts and non-expertsExecutives and employees

Partners and customers

© 2012 IBM Corporation5 © 2013 IBM Corporation5

Plan Simulate

Govern Model Predict

Report Score Visualize

Forecast

Discover

Mine Decide

Survey

Analyze Collaborate

Organizations need to evaluate existing analytics capabilities…


• Full breadth of BI for every decision-maker• Query, reporting, analysis, scorecards and dashboards

• Delivered where, when and how needed

• Revolutionary way to work with BI• Unified workspace with built-in collaboration

• View of all time horizons: past, present & future

• Progressive Interaction from viewing to exploration to more advanced analysis

• Free to answer critical business questions• Answer “how am I doing”, “why”, and “what should I be

doing?”

• Ensure organization-wide insight and alignment


• Full breadth of predictive analytics

• Data collection, statistics, data mining, predictive modeling, deployment services…

• Putting prediction in hands of the business

• Decision Management

• Driving better business outcomes

• Attract and retain more profitable customers

• Detect and prevent fraud

• Improve resource allocation


Simplify, structure, and automate dynamic and sustainable FP&SM practices

Monitor and analyze business performance against targets

Plan, forecast and control enterprise resources aligned with corporate objectives

Close the books, consolidate results and report financial performance with confidence.


Enterprise requirements CIO has to manage multiple datamarts and

point solutions for risk and compliance data CRO cannot get aggregate risk exposure

position CCO cannot ensure regulatory compliance,

adapt to change or manage regulator interaction

Unifies enterprise-wide risk and compliance initiatives into a single management system provide visibility into risk exposure and to

facilitate compliance management

Provides synergy with Information and IT Governance, Risk Management, and Security


Packaged Analytics– Pre-Built Business Applications for

Financial, Sales, Workforce, and Procurement– Easily extensible to other areas of the business– Faster insight and value through ready-made analytic

models, reports and data sourcing

Adaptable– Highly-configurable application management capability

with Adaptive Application Framework (AAF)– Easy configuration of application to source data from

disparate data sources– Extensible core analytic content

Built on an Industry-leading BI and PM Platform

– Built on Industry Leading Cognos BI Platform


Scorecards

Dashboards

Reports Real-Time Monitoring

Ad-hoc Query

Analysis & Exploration

Trend & StatisticalAnalysis

What-IfAnalysis

PredictiveAnalysis

Cognos Business Intelligence


IBM Business Intelligence

Analytics in the hands of everyone

Insight to action with every product

Right-sized for your organization

Built to future-proof your investment

Harness the data explosion, deliver flexible deployment options, and satisfy user expectations with powerfully simple analytics.


The Top 10 of Cognos 101. Unified workspace with greater power, intuitive

navigation and cleaner look2. Breadth of analytics across historical, real-time

and predictive information3. Collaborative BI through built-in collaboration and

social networking 4. Easy data inclusion by the business from one

value, to entire data sets and external files5. Analytics on the go for more devices and

disconnected interaction6. Faster performance with in-memory processing7. Interactive Visualizations for Better Decision

Making Through Increased Analysis Capability & Innovation

8. Desktop analytics empower decision makers to independently take insight to action

9. Expanded deployment options include Cloud, System z, and Power

10. Drive High Performance Analytics on Large Data Volumes While Reducing IT Costs with IBM Cognos Dynamic Cubes


IBM Cognos Business Intelligence V10.2.1

Amplify mobile business intelligence with new and innovative visualizations allowing users to quickly pinpoint trends in data.

InteractiveVisualization

Gain a more complete view of the business and act quickly off insights with expanded support for big data sources including Hadoop, analytic data stores and real-time streaming data.

Big DataPerformance

Get insights quicker than ever before through performance improvements gained from more efficient memory usage, reduced memory footprint and improved use of compression.

IBM® Cognos® Business Intelligence V10.2.1, central to IBM® Cognos® Enterprise, advances capabilities to provide

interactive visualization, performance and support for big data.


Animated charts enhance the user experience of Cognos Active Report and allow users to pinpoint trends faster.

A paradigm shift for delivering value to users with the introduction of visualization extensibility with RAVE (Rapid Adaptive Visualization Engine).

Interactive Visualization


Increased query speeds through more efficient use of memory in Dynamic Cubes More data and faster load times in Cognos Active Report through Improved use of

compression and engine optimization. Improved bursting process for batch reports through optimized use of hardware.

Performance

3xSmaller ActiveReport sizes

10xMore data in

Active Reports

5xLess memory

required for Active Reports

5x Faster Active Report Load

Time in Cognos Mobile

3xFaster Mobile report

retrieval & execution

70% Less memory required

for Dynamic Cube result and aggregate

caches

2x Faster Dynamic

Cube performance

6x Faster Burst

execution

25 % Improvement in Batch

execution times

85 %Reduction in amount

of disk activity

20% Faster interactive

response time

45 % Reduction in

Dispatcher threads


Broad interoperability enables data integration to popular big data sources• Hadoop: Cloudera, Apache, Hortonworks, Amazon Web Services Elastic Map-Reduce

through HIVE adaptor• Analytic data stores: DB2 BLU and SAP HANA• Real-time streaming: IBM BigInsights (optimized access)

• Combine data in motion and at rest to get the most complete view of the business

Big Data


Interactive VisualizationA paradigm shift for delivering value to users

The Challenge:- New requirements for visualizations are constantly emerging- Each requirement is unique and is difficult to meet

The Solution: - Provide a wider variety of visualizations with the

means to extend and customize.


Interactive VisualizationBetter Decision Making Through Increased Analysis Capability & Innovation

Incorporate new and innovative visualizations in Cognos Active Reports

Enhance the user experience through the delivery of interactive and animated charts

Integrate custom visualizations Leverage the expertise of IBM luminaries


PerformanceFaster Time to Insight with Mobile Business Intelligence

Execute mobile reports 2x to 6x faster

Smaller footprint on the iPad with Active Report compression and memory optimization

Open and interact with large reports quickly with reduced server loads– Mobile will display only the first page– Users can swipe to go to the next page or – Tap on the new “Get all pages icon”


Improved report execution

Faster report rendering

Jobs run faster

Optimized hardware usage

PerformanceImproved Report Execution


Faster and reduced memory consumption in Dynamic Cubes

Faster queries with Dynamic Query

Configuration – More optimal settings

PerformancePlatform Enhancements

DynamicQuery

CompatibleQuery

DynamicCubes

The initial run of a report built on a Dynamic Cube ran in 12-15 seconds. After the initial execution, the same report ran in a split second.

Stefan LuthardtHead of Business IntelligenceFiducia IT AG


Business Analytics for Big DataGet the Most Complete View of the Business

Combine data in motion and at rest General Hive support to access to:

- Apache Hadoop, Cloudera, Hortonworks, AWS EMR and other distributions using Hive 0.8 or Hive 0.9

Optimized access to:- BigInsights via Big SQL and SAP HANA

IBM Cognos Business Intelligence V10.2.1

IBM® Business Analytics

IBM Big Data Platform Other Big Data Sources Enterprise Data Sources

Stream Computing*

Hadoop Systems

Data Warehouse

*

Our business generates a lot of data, and the Cognos BI platform helps us understand all our "big data". As a result we have a complete view of what is happening in the business so that we can effectively communicate our transformation strategy .

Mark LacksManager, Strategy Analytics & Business IntelligenceMueller

© 2012 ibm corporation christos mousouris business analytics solutions architect business analytics

Documents

culture of data

ibm smarter analytics

big data strategy

budget trusted data

business strategy

shape business outcomes

driven decision

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