© 2012 Ideal Analytics Limited.

Marketing

© 2012 Ideal Analytics Limited.2

Marketing - A data intensive operation

Marketing is preparing for optimum sales by -

Creating awareness on the product/services among the target group of customers

Managing campaigns and promotions

Targeting and establishing prospective target groups

Building up Brand Value of the company.

Assuring the customers with - effective measures for after-sales support,

information disseminating,

and guaranteeing right value of money.

© 2012 Ideal Analytics Limited.3

Marketing - Measuring the effectiveness

Success of campaigns is measured by - the increase of sales volume,

and value due to each campaign.

Establishing the right target group is measured by – the comparative study and effect of the campaign on different target groups,

and then identifying the right target group(s).

Figuring out – the rate of return of the campaign,

and the co-efficient of sales/return

aided by different ratios and formulae.

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Marketing - Towards estimating future fund allocation for campaigns

The derived values from the campaign and the subsequent sale value provides –

Expected rate of return of sale with respect to finite investments in campaigns.

Allocation of funds for future campaigns.

Differential value of the rate of return with respect to different target groups and target markets.

Predictive value of sales region-wise and sales-wise.

© 2012 Ideal Analytics Limited.5

Marketing - Data analysis through DATA-ANALYTICS tool

Marketing analysis essentially is dealing in data analysis.

Data Analysis is practically impossible to do manually without help of any tools.

Data Analytics tools provide the as-is picture and the future estimate with trend depictions and predictive values for the future.

Advanced Mathematics and Statistical simulation is undertaken .

© 2012 Ideal Analytics Limited.6

Marketing - What business analysts want

Marketing analysis is a very intensive job demanding full time.

The business analyst is so burdened with her own job that she does not want to get bogged down by technological complexities and yet wants the full help of technology.

But she does not want to depend on the technology professionals for her answers.

She wants empowerment and freedom in creating her own artefacts with the data captured.

© 2012 Ideal Analytics Limited.7

Marketing - Ideal-Analytics as a solution

Years of focussed research on customer requirements have been imbibed into the product IDEAL-ANALYTICS

The product uses current data, without any modelling burden, where the users can form their own formulae on-demand and can preserve them while keeping the data used transient and current.

Cross dataset operations help the business analysts compare and combine different data sets with varying formats and timestamps.

IDEAL-ANALYTICS redefines Business Intelligence in the most smart & slick implementation

© 2012 Ideal Analytics Limited.

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