© 2013 KMS Technology

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AGILE DATA WAREHOUSE DESIGNDao Vo

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AGENDA

• Overview of data warehousing • Designing and implementing a data

warehouse• Waterfall BI/WH development• Agile BI/WH development framework• Q&A

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OVERVIEW OF DATA WAREHOUSINGWhat is a data warehouse?

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OVERVIEW OF DATA WAREHOUSING

• The business problem• What is a data warehouse?• BI/WH Architectures

THE BUSINESS PROBLEM

• Key business data is distributed across multiple systems

THE BUSINESS PROBLEM

• Finding the information required for business decision making is time-consuming and error-prone

THE BUSINESS PROBLEM

• Fundamental business questions are hard to answer

WHAT IS A DATA WAREHOUSE?

WHAT IS A DATA WAREHOUSE?

• A centralized store of business data for reporting and analysis

• Typically, a data warehouse:– Contains large volumes of historical data– Is optimized for querying data (as

opposed to inserting or updating)– Is incrementally loaded with new

business data at regular intervals– Provides the basis for enterprise

business intelligence solutions

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DESIGNING AND IMPLEMENTING A DATA WAREHOUSE

How to design a data warehouse and BI solution?

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DESIGN AND IMPLEMENT WH

• Introduction to Dimensional Modeling• Star Schemas• Considerations for Dimension Tables• Considerations for Fact Tables• Snowflake Schemas

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WAREHOUSE MODELING

INTRODUCTION TO DIMENSIONAL MODELING

• Business questions focus on measures that are aggregated by business dimensions

• Measures are facts about the business

• Dimensions are ways in which the measures can be aggregated

Product Line

Product Line

SalespersonSales

person ProductProduct

TimeTime

CustomerCustomerRegionRegion

QuantityRevenue

CostProfit

STAR SCHEMAS

• Group related dimensions into dimension tables

• Group related measures into

fact tables• Relate fact tables

to dimension tables by using foreign keys

DimSalesPersonSalesPersonKeySalesPersonNameStoreNameStoreCityStoreRegion

DimSalesPersonSalesPersonKeySalesPersonNameStoreNameStoreCityStoreRegion

DimProductProductKeyProductNameProductLineSupplierName

DimProductProductKeyProductNameProductLineSupplierName

DimCustomerCustomerKeyCustomerNameCityRegion

DimCustomerCustomerKeyCustomerNameCityRegion

FactOrdersCustomerKeySalesPersonKeyProductKeyShippingAgentKeyTimeKeyOrderNoLineItemNoQuantityRevenueCostProfit

DimDateDateKeyYearQuarterMonthDay

DimDateDateKeyYearQuarterMonthDay

DimShippingAgentShippingAgentKeyShippingAgentName

DimShippingAgentShippingAgentKeyShippingAgentName

SNOWFLAKE SCHEMASDimSalesPersonSalesPersonKeySalesPersonNameStoreKey

DimSalesPersonSalesPersonKeySalesPersonNameStoreKey

DimProductProductKeyProductNameProductLineKeySupplierKey

DimProductProductKeyProductNameProductLineKeySupplierKey

DimCustomerCustomerKeyCustomerNameGeographyKey

DimCustomerCustomerKeyCustomerNameGeographyKey

FactOrdersCustomerKeySalesPersonKeyProductKeyShippingAgentKeyTimeKeyOrderNoLineItemNoQuantityRevenueCostProfit

DimDateDateKeyYearQuarterMonthDay

DimDateDateKeyYearQuarterMonthDay

DimShippingAgentShippingAgentKeyShippingAgentName

DimShippingAgentShippingAgentKeyShippingAgentName

DimProductLineProductLineKeyProductLineName

DimProductLineProductLineKeyProductLineName

DimGeographyGeographyKeyCityRegion

DimGeographyGeographyKeyCityRegion

DimSupplierSupplierKeySupplierName

DimSupplierSupplierKeySupplierName

DimStoreStoreKeyStoreNameGeographyKey

DimStoreStoreKeyStoreNameGeographyKey

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WAREHOUSE MODELING

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WATERFALL BI/WH DEVELOPMENTTraditional SDLC to develop a BI/WH product

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WATERFALL BI/WH DEVELOPMENT

• SDLC Overview

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WATERFALL BI/WH DEVELOPMENT

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SDLC OVERVIEW

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AGILE BI/WH DEVELOPMENT FRAMEWORK

Incremental development framework for BI/WH product

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AGILE BI/WH DEVELOPMENT

FRAMEWORK• Agile BI/WH life cycle• Agile DW design overview• Agile ETL Solution

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AGILE BI/WH LIFE CYCLE

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AGILE BI/WH LIFE CYCLE

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AGILE DW DESIGN OVERVIEWHow to design to answer business question?

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AGILE DW DESIGN OVERVIEW

• How do we ask question?• The 7Ws framework• Design using natural language• Straightforward methodology• Model storming• BEAM methodology

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HOW DO WE ASK QUESTION?

• Events/Transactions– A immutable "fact" that occurs in a time

and place

• Interrogatives:–Who, What, When, Where, Why– Descriptive context that fully describes

the event– A set of “dimensions" that describe

events

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THE 7WS FRAMEWORK

WhyWhere

How

WhoWhen

What

HowMany

THE 7WS FRAMEWORK

HOW – FACTsMuchManyOften£$€

WhoCustomerEmployee

SellerOrganization

WhatProductService

TransactionsBooking

Event

WhyCausal

PromotionReason

WeatherCompetition

WhereLocation

GeographicStore

Ship toHospital

WhenTimeDay

MonthYear

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DESIGN USING NATURAL LANGUAGE

• Verbs – Events – Relationships – Fact Tables

• Nouns – Details – Entities – Dimensions

• Main Clause – Subject-Verb-Object• Prepositions – connect additional

details to the main clause• Interrogatives – The 7Ws – Dimension

Types

STRAIGHTFORWARD METHODOLOGY

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Who

What

When

Where

How (many)

Why

How

1

3

11111

4

5

2

6

7

8

Declare Event Type

Subject-Verb-Object

Quantities - Facts

Sufficient Detail Fact Granularity

Initial Data Examples

9

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DESIGN USING NATURAL LANGUAGE

• Verbs – Events – Relationships – Fact Tables

• Nouns – Details – Entities – Dimensions

• Main Clause – Subject-Verb-Object• Prepositions – connect additional

details to the main clause• Interrogatives – The 7Ws – Dimension

Types

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BUSINESS EVENT ANALYSIS AND MODELING (BEAM✲)

An agile approach to dimensional modeling

MODEL STORMING

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Quick

Data Modeler BI Stakeholders

Inclusive

Interactive

Fun

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BEAM ✲ METHODOLOGYStructured, non-technical, collaborative working conversation directly with BI

Users

• BI User’s Business Process, Organizational, Hierarchical, and Data Knowledge• Focused Data

Profiling

• Logical and Physical Dimensional Data Models

• Example data• Detailed and

Testable ETL Specification• DW

Prototype

BEAM✲

Data

Modeler

BI Stakeholders

37

Q&A

© 2013 KMS Technology

THANK YOU.