© 2013 myStrength, Inc. All rights reserved. 1

E-mail Contact Strategy – New Consumers (1-35 days)

Once a NEW myStrength consumer registers, they will receive 5 weekly touches introducing them to the features and benefits of myStrength to make their onboarding journey smooth and ensure they get engaged early on in the process.

© 2013 myStrength, Inc. All rights reserved. 2

E-mail Contact Strategy – Mature Consumers (35+ days)

Once new consumers have completed their onboarding series, they will receive a weekly consumer newsletter featuring resources (videos, articles and exercises) on a relevant topic. This series is meant to keep the consumers engaged and revisiting myStrength often.

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E-mail Contact Strategy – Triggers – Wellness Assessment ExampleWellness Assessment Reminders are sent when the consumer’s 30, 60, 90 or 180 day Wellness Assessment is available, to gently remind them that it's time to check in and see how they are doing. This is one example of a consumer based trigger campaign.