- sinder€¦ · 2014 85,916 record-breaking attendance of 16% north america 3% americas 3% africa...

www.mobileworldcongress.com

AN EVENT OF OFFICIAL MEDIA PARTNERS

Explore the Edge of InnovationThe mobile communications revolution is driving the world’s major technology breakthroughs.From wearable devices to connected cars and homes, mobile technology is at the heart ofworldwide innovation. As an industry, we are connecting billions of people to the transformativepower of the Internet and mobilising every device we use in our daily lives.

We’re on The Edge of Innovation, and Mobile World Congress is leading the way. Between theConference programme, an award-winning Exhibition and a multitude of other programmes, thereare endless opportunities to explore and become part of the driving force behind this innovation.

Don’t miss out on the opportunity to help shape the future of mobile. We look forward to seeingyou in Barcelona!

Welcome

Mobile World Congress is full of opportunities! Don’t miss these highlights:• A world-class thought-leadership Conference featuring visionary keynotes and panel discussions

(see page 24)• A cutting-edge product and technology Exhibition featuring more than 1,900 exhibitors

(see page 16)• The world’s best venue for seeking industry opportunities, making deals, and networking

(see page 22)• App Planet, the Centre of the Mobile Apps Universe, where the mobile app community gathers to

learn, network and engage with innovators (see page 20)• A series of Partner Programmes developed and presented by the top organisations in the mobile

ecosystem (see page 40)• And the Global Mobile Awards programme, where we recognise industry innovation and

achievements (see page 19)

What to Expect

During the four-day event, more than 85,000 senior mobile professionals will network, showcase andexchange ideas – you can’t afford to miss it. Register today and be a part of The Edge of Innovation.

Are You Going to be at #MWC15?

Register today at www.mobileworldcongress.com2

3For the latest information, visit www.mobileworldcongress.com

4 ABOUT

4 MWC at a Glance7 Need to Know8 Overview of the Week13 Mobile World Live

14 SEE & DO

14 Exciting Features at MWC1516 Exhibition18 4 Years From Now19 Global Mobile Awards20 App Planet21 Ministerial Programme22 Networking23 Social Media

24 LEARN

24 Keynote Speakers25 Conference Programme 38 GSMA Seminars40 Partner Programmes

47 ATTEND

47 Choose Your Pass48 Registration Info50 Travel Information

52 SPONSORS & PARTNERS

Table of Contents

AB

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201485,916Record-breaking attendance of

16%

NorthAmerica

3%Americas 3%

Africa

60%Europe

5%Middle

East

14%Asia

Pacific


MWC at

82% 82%describe MWC as the mostimportant event in the

mobile industry

of attendees say that MWCis the most relevant event

for the mobile industry

Year Over Year Growth:

C-Level/Owner: 20%VP: 9%Director: 25%Manager: 30%Other: 16%

2011

60,361 67,176 72,534 85,916

2012

2013

2014

C-Level55%

CEOs4,500

Exhibitors1,800+

26%

Operator Attendees

For the latest information, visit www.mobileworldcongress.com 5

a Glance

92% 87%say they would highly

recommend this event totheir industry colleagues

of attendees plan toreturn for 2015


WI-FI HOT-SPOT AREASWi-Fi coverage at Fira Gran Via

Restaurants

1 Nuclo Restaurant

2 Caffriccio

3 Focacceria–BuenasMigas

4 Bier Garden

5 Caffriccio

6 La Piazzeta

7 Bar&BeerTapas

8 “G” by Rias de Galicia

9 “G” by Rias de Galicia

10 Turkish Delights

11 Asian Buffet

12 Burger & Co

13 Green Market

14 Nomo

15 Green Market

16 L’Univers Gastronomic

17 Roasted Chicken

18 Caffricio

19 Central Bar

20 Cafriccio

21 Roasted Chicken

22 Cafriccio

27 Antara Cook&Buffet

28 Antara Coffee&Drinks

29 La Pausa

30 Buenas Migas

31 Burger & Co

36 Nomo

37 Cubix

40 Café Sol

1

2

3

45

6

8.1

7

1

2

34

5610

11 1213 14 15 16

1718192021

31

30 32 33

3435

44

4542

40

43

38

29

27

2836 2637

22

789

8.0

Restaurants with Wi-Fi

Restaurants without Wi-Fi

Hot-spots Upper Level

Hot-spots Lower Level

Mobile World Congress 2015 will once again take place 2-5 March 2015 inBarcelona, Spain. Unless otherwise noted, all events take place at Fira Gran Via.Selected events will take place at Fira Montjuïc, a venue 4 km down the road.

Getting to Know the Venue

Fira Gran Via consists of numerous Halls, all of which host unique elements of Mobile World Congress.

Once again, we will offer free public Wi-Fi hotspotsacross the venue. Each year our team works to increasecapacity while providing strong, reliable service. Whilewe offer Wi-Fi across all areas of Fira Gran Via, there arevenues where our Wi-Fi hotspots do not reach. Watchfor Wi-Fi hotspot maps onsite to determine where youcan connect at no charge.

Need to Know

Exhibition & HospitalityHalls 1, 2, 3, 5, 6, 7, 8.0, 8.1 App Planet, CongressSquare, Daily Meeting Rooms in Hall 8.1

Conference Hall 4 Conference Village

Partner Programmes Hall 8.0, unless otherwise specified

GeneralInformation

Exhibition Conference PartnerProgrammes

GSMAProgramme

4 YearsFrom Now

4

REGISTRATIONFriday - Sunday

Overview of the Week

DAY DURATION LOCATION

Friday 09:00 - 20:00 BCN Airport - Terminals 1 & 2B

Saturday 09:00 - 18:00 Fira Gran Via

Saturday 09:00 - 20:00 BCN Airport - Terminals 1 & 2B

Sunday 09:00 - 20:00 Fira Gran Via

Sunday 09:00 - 24:00 BCN Airport - Terminals 1 & 2B


DAY 1Monday 2 March

EVENT DETAILS DURATION LOCATION

Registration Open 07:00 - 16:00 BCN Airport - Terminals 1 & 2B

Registration Open 07:00 - 20:00 Fira Gran Via

Halls 1, 2, 3, Congress Square Open Hours

07:30 - 22:00 Halls 1, 2, 3, Congress Square

Hall 4 Open Hours 08:00 - 19:00 Hall 4

Ministerial Programme 08:00 - 19:00 Hall 4

Mobile Explorers Club Open 08:00 - 19:00 Hall 8.0

4 4 Years From Now 08:00 - 20:00 Fira Montjuïc, Hall M8

Taiwan Trade Center, Barcelona -Partner Event

09:00 - 13:00 Hall 8.0, Theatre B

Eyefortravel - Partner Event 09:00 - 17:00 Hall 2, CC2 Auditorium

IAB - Partner Event 09:00 - 19:00 Hall 8.0, Theatre F

Halls 5, 6, 7, 8.0 & 8.1 App PlanetOpen Hours

09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet

Conference Sessions 09:15 - 18:45 Hall 4

GSMA Seminars 09:30 - 17:00 CC1

NAB Show Collaborative - PartnerEvent

10:00 - 19:00 Hall 8.0, Theatre C

Microsoft - App DeveloperConference

12:00 - 19:00 Hall 8.0, Theatre E

Gionee Communication Equipment - Partner Event

14:30 - 18:00 Hall 8.0, Theatre D

PublicVine - Partner Event 15:00 - 19:00 Hall 8.0, Theatre B

Schneider Electric - Partner Event 15:30 - 19:00 Hall 8.0, Theatre A

Mobile World Live Keynote 18:00 - 18:45 Hall 4

General Information Exhibition Conference

Partner Programmes GSMA Programme 4 Years From Now

4

DAY 2Tuesday 3 March



Halls 1, 2, 3, Congress Square OpenHours






Huawei - Partner Event 09:00 - 13:00 Hall 8.0, Theatre F

Twitter - App Developer Conference 09:00 - 13:00 Hall 8.0, Theatre B



09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet


Dolby - Partner Event 09:30 - 13:00 Hall 8.0, Theatre C

GTI - Partner Event 09:30 - 14:00 Hall 8.0, Theatre E

Award Solutions - Training Programme 10:30 - 16:00 Hall 8.1, Room CC8.17 A/B

AVG - Mobile Security Forum 11:45 - 14:00 Hall 8.0, Theatre D

McCann Worldgroup - Partner Event 13:00 - 16:00 Hall 8.0, Theatre A

ZTE - LTE Forum 14:00 - 16:15 Hall 8.0, Theatre D

Global Mobile Awards Ceremony 14:30 - 16:30 Hall 4, Auditorium 1

Fujitsu – Partner Event 15:00 - 19:00 Hall 8.0, Theatre B

IBM - Partner Event 15:00 - 19:00 Hall 8.0, Theatre C

Juniper Networks - Partner Event 16:15 - 18:30 Hall 8.0, Theatre D





4

DAY 3Wednesday 4 March



Halls 1, 2, 3, Congress Square Open Hours






Connected Women Summit 08:30 - 13:30 Hall 2, CC2 Auditorium



09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet

AllSeen Alliance - Partner Event 09:00 - 19:00 Hall 8.0, Theatre B

Samsung - Partner Event 09:00 - 19:00 Hall 8.0, Theatre E


AppNexus - Partner Event 09:30 - 13:00 Hall 8.0, Theatre A

ECHAlliance - Partner Event 09:30 - 17:30 Hall 8.0, Theatre C

Mobile Media Summit - Partner Event 09:30 - 19:00 Hall 8.0, Theatre F

Award Solutions - Training Programme 10:30 - 16:00 Hall 8.1, Room CC8.17 A/B





4

DAY 4Thursday 5 March



Halls 1, 2, 3 & Congress SquareOpen Hours







09:00 - 16:00 Halls 5, 6, 7, 8.0, 8.1 App Planet

4 4 Years From Now 09:00 - 16:00 Hall 8.0


Gamelab Mobile – Partner Event 09:30 – 16:00 Hall 8.0, Theatre D

Laird - Power Hour 10:00 - 11:00 Hall 8.0, Theatre B

OPNFV - Power Hour 11:30 - 12:30 Hall 8.0, Theatre B




4

Mobile World LiveWish Mobile World Congress happened more often than just once a year? Want to get upto speed on mobile industry news and happenings before arriving in Barcelona?

Produced by the mobile industry for the mobileindustry, Mobile World Live is an essentialmultimedia resource that keeps mobile professionalson top of the news and issues that shape the market.It offers daily breaking news from around the globe.Exclusive video interviews with business leaders andevent reports provide comprehensive insight into thelatest developments and key issues. All enhanced byincisive analysis from a team of expertcommentators. With channels tailored to four marketsectors, Mobile World Live provides the facts toinform every business decision, accessible online orvia mobile apps.

Our content covers four channels – mobile apps,Asia, mobile devices and mobile money – andwe publish five regular eNewsletters:

• Mobile World Live – Daily • Mobile World Live – Apps • Mobile World Live – Asia • Mobile World Live – Devices• Mobile World Live – Money

In addition, Mobile World Live produces webinars,the Show Daily publications for all GSMA events andMobile World Live TV – the award-winning broadcastservice of Mobile World Congress. Mobile World Liveis also the exclusive home to all GSMA event keynotepresentations.

Learn more or contact the Editor atwww.mobileworldlive.com.

While at Mobile World Congress, you’ll want to besure to catch Mobile World Live TV, broadcast livefrom the show across giant screens at the venue, aswell as online via www.mobileworldlive.com andacross Barcelona on its own TV channel. Accessible inover 20,000 hotel rooms, our programming includesexclusive interviews with C-level executives from theworld’s largest operators, device makers andequipment vendors; exclusive live keynotes; paneldiscussions; press events and reports direct from theshow floor. In short, Mobile World Live TV allows youto stay ahead of all the news from the show.

Mobile World Live Keynotes

The Mobile World Live keynotes feature theindustry’s leading lights, who share their visions forthe future of mobile technology. These specialstandalone afternoon sessions are a break from thetraditional format, and are the only Mobile WorldCongress conference sessions to be broadcast overthe internet and via Mobile World Live TV.



Garmin Health Band Challenge

Find Fitness in Everything You Do!

Eager to try out Garmin’s top-selling activitytrackers? Immerse yourself in the world of wearabletechnology at MWC15 and see how it motivates youto improve your activity levels. Mobile WorldCongress has partnered with Garmin to offerattendees a chance to experience the impact of thiscutting-edge technology firsthand.

We’ll sync your activity tracker up to the GarminLeader Board where you’ll see live results andcompete for Garmin prizes. Don’t yet have a Garminvívofit or vívosmart activity tracker? Registered MWCattendees may use their own Garmin devices or theycan purchase a vívofit or vívosmart at a 40% discount!Participate in other daily challenges at the Garminbooth as well. Learn more about the Garmin HealthBand Challenge and join the vivo movement now!

Visit www.mobileworldcongress.com/garmin-healthband-challenge/ to learn more.

Mobile & Entertainment Come Together

THE MMIXMobile • Music • Innovation • Experience

The hottest ticket at MWC15!

The digital music landscape is dramatically changingthe ways that content is created, distributed,consumed and shared. Reflecting the significantopportunities for the mobile & entertainment sectors,the GSMA is excited to introduce a radical newdiscussion forum, combined with an uber-cool newofficial party for Mobile World Congress 2015!

Tuesday, 3 March | 19.00 – ‘Til LateThe Official Mobile World Congress Party with worldleading DJs and artists, showcasing the music festivalof the future.

Wednesday, 4 March | 15.00 – 18.00As part of 4 Years From Now, an innovation, start-upand entrepreneurship event at Montjuïc, THE MMIXwill feature mobile music & entertainment keynotesand panel discussions.

FULL DETALS COMING SOON!To get involved in THE MMIX, or to register interest,please contact [email protected]

Exciting Features at MWC15You may have attended MWC in the past, but don’t miss out on the newest features andprogrammes for 2015. We have a lot in store for you upon your arrival in March – we hopeyou’re excited!

Mobile Ambassador Tours

Mobile World Congress is the largest gathering ofthe mobile industry in the world, and there is muchto experience and learn. For many – especially newattendees – it is a challenge to learn about all that isgoing on and make a journey plan that addressesones interests. We would like our attendees to takeadvantage of this world class gathering and makeoptimal use of available time. Therefore we areexcited to announce Mobile Ambassador Tours.

Mobile World Congress provides a partnerprogramme for qualified companies and subjectmatter experts to implement tours for attendees orclients. We invite companies interested in providingtours to contact the MWC Sales team [email protected] tolearn about Mobile Ambassador Tour Partnerprogrammes and sign up.

The New & Improved Hall 8.0

Hall 8.0 is bigger and better than ever before. We’veadded an exhibition area that showcases over 90exciting companies such as Brazilian Pavilion,Cheetah Mobile, Iconmobile GMBH, SIGFOX andVerizon. As you network with exhibitors you can stopfor a coffee and grab a sandwich from the Damm Bar,read one of our media partner’s publications, watchMobile World Live or CNBC TV and relax in ourNetworking Lounge in the middle of Hall 8.0.

Hall 8.0 is also home to the Theatre District, wheremany of our Partner Programmes take place. Theprogrammes are developed and presented by someof the top organisations in the mobile ecosystem andprovide invaluable industry learning opportunities.

Be sure to stop in and make the most of Hall 8.0!

NFC Tap-n-Go Points

Building on their success in 2014, the NFC Tap-n-GoPoints are back again this year. Located throughoutthe venue, these interactive Tap-n-Go Points areNFC-enabled information stations that provide easyaccess to MWC-related business content, exhibitorinformation, rich media content downloads,networking activities, GSMA programme details andpartner information. They will also feature a livefeed of MWL TV and up-to-the-minute informationon transportation wait times. Be sure to use Tap-n-Go Points to get the most out of your Mobile WorldCongress experience!

Mobile Explorers Club

For the second year running, Mobile World Congressis bringing a Mobile World experience to children ofregistered Congress attendees. Previously known asmYouth Camp, the new and improved MobileExplorers Club offers excitement, education, fun andfriendship to children. Explorers will learn new skillsand be able to discover the world of mobile andtechnology. The programme is designed to buildconfidence and inspire children to learn more aboutthemselves and the world around them, with focus onmobile and technology.

Open to children from ages 8 to 15, the Club willoperate across all four event days, providing a varietyof activities to educate and entertain children whiletheir parents attend the event.

To learn more and to register your children, pleasevisit www.mobileworldcongress.com/explorers/

“MWC is the only event of its kindwhere tech and mobile giantsmeet to share awesome ideas. Willyou be there?” @devbatch

Best in the Industry

Over all four days of Mobile World Congress, themost prominent companies in the industry willshowcase the newest technologies and mostinnovative products. Spanning nine exhibition halls,this year’s exhibition will feature over 1,900companies across 98,000 square metres of space.Get started early – we’re sure you’ll need the full fourdays to get through it all!

Prominent Companies

The industry’s most distinguished companies willreturn this year, including Ericsson, Huawei, LG,Microsoft Mobile, Nokia, Samsung, Sony and manymore. We are always bringing in new exhibitors tobroaden your experience further. Take advantage ofthe opportunity to interact with these mobileleaders throughout the week. Interested in learningmore about our 2015 exhibitors? Go towww.mobileworldcongress.com.

Enhanced through Expansion

This award-winning exhibition spans eight halls, inaddition to spaces throughout Congress Square andoutside at Fira Gran Via. New this year – additionalexhibition in Hall 8.0! If you thought last year wasgreat, this year will be bigger and better. Be sure tostop in and explore, interact and learn from our top-notch exhibitors.

A Pavilion for Everything

Throughout the venue, we feature various zones andpavilions, scattered throughout the main exhibitionhalls, intended to highlight particular sectors of theindustry. Whether you’re interested in apptechnology, cloud capabilities, sustainability orwearables, we have a pavilion for you. Or, maybe youare looking to interact with a certain country orregion? We have several country pavilions,designated by their country’s flag.

Be sure to stop by the GSMA Pavilion in the heart ofHall 3. You’ll learn how your business can benefitfrom GSMA Membership, and discuss with GSMArepresentatives how you can participate in theprogrammes that are driving our industry strategy.Our Members are welcome to join us in the exclusiveMembers Lounge for networking and cocktails everyday of the show, beginning at 16:00, and watch ourMobile World Live TV big screen which will cover liveinterviews, highlights from Congress, and the MobileWorld Live keynotes.

App Planet PavilionFor app developers and the app community Hall 8.1 App Planet

Cloud PavilionIntegrating smart cloud solutions Hall 8.1 App Planet

Green Technology PavilionDiscover efficient and sustainable products Hall 7

GSMA PavilionLearn about GSMA programmes and initiatives Hall 3

Mobile Money PavilionExplore mobile money applications and possibilities Hall 7

Wearables PavilionGet involved with the latest in wearable technology Congress Square

Country PavilionsSearch for your country’s flag and interact with others Throughout the Venue

Exhibition


Stay in Touch with MWC News

This year we’re making it even easier for news of theshow to be seen and heard around the world. We’reexcited to bring back Broadcast Village in CongressSquare, so that major media companies such as CNNand CNBC will be in the centre of the exhibition whenbroadcasting live from the show. And to make sureyou’re on top of the latest news between now andthe event, be sure to search out Mobile WorldCongress and our hashtag #MWC15 on your favoritesocial media. Our exhibitors use this hashtag to sharetheir plans and build up excitement around ouraward-winning event.

For more information please visitwww.mobileworldcongress.com/exhibition.

“The World’s Biggest, Hottest Trade Event” Nick Booth, Microscope.co.uk

The City of the Future

The GSMA Innovation City, which will build uponthe highly successful Connected City that hasbeen a major highlight of Mobile World Congressfor several years, will enable visitors to see first-hand how mobile-connected products will enrichour personal and working lives in cities acrossthe world. Leading brands such as AT&T, Jasper,KT Corporation, Oral-B, Sierra Wireless andVodafone will join the GSMA, to deliver a fullyintegrated immersive experience showcasingnew and innovative technology designed tomake our cities a smarter, greener and ahealthier place to live. Visitwww.mobileworldcongress.com/innovation-cityto learn more.

4YFN (Four Years From Now)

Back for a second year! 4YFN is an international startup event presented by Mobile World CapitalBarcelona and GSMA that brings together the best mobile start-ups and entrepreneurs withinvestors, accelerators, incubators and corporations from the mobile ecosystem.

Presented by Mobile World Capital Barcelona and GSMAMonday, 2 March – Wednesday, 4 MarchFira Montjuïc, Hall M8

Topics Include:

• Day 1 – Disrupted by Mobile• Day 2 – Internet of Things• Day 3 – Digital Media

Three full days feature:

• 150+ SPEAKERS• 44 SESSIONS• 40 WORKSHOPS• 3,600 SQM OF EXHIBITION SPACE

Speakers Announced:

The goal of 4YFN is to provide some of the mostfascinating speakers in mobile ecosystem to sharetheir ideas on a variety of topics. We are pleased toconfirm the following speakers and are working tobring more on board.

Mike Butcher, Editor At Large, TechCrunchWeili Dai, President and Co-Founder, Marvell Technology GroupDale Dougherty, Founder and Executive Chairman,Maker MediaMaelle Gavet, CEO, Ozon HoldingsJimmy Maymann, CEO, The Huffington PostFrançois Moreau, CEO, Viaccess-OrcaYossi Vardi, Chairman, 4YFNMartin Varsavsky, CEO, FON

How To Participate:

Attend4YFN takes place at Fira Montjuïc during MobileWorld Congress and is open to all Congressattendees. Your MWC pass includes access to thisthree-day programme.

Sponsor or PartnerThere are multiple opportunities to show yoursupport of innovation and extend your presence tomultiple MWC venues. For information on Sponsorand Partner Opportunities, visitwww.mobileworldcongress.com/4yfn

ExhibitWe have a variety of exhibition packages toshowcase your company’s products or services to ahighly relevant international audience focused oninnovation. These packages offer your company away to generate new contacts and build relationshipswith startups, investors, corporations and media. Visitwww.mobileworldcongress.com/4yfn to vieweverything from space only to enhanced packagesthat include a booth and presence at MWC.

Don’t miss your chance to be a part of this excitingevent that features conferences, workshops, interactivetalks, pre-arranged one-to-one investor meetings, andstart-up competitions. For more information visit:www.mobileworldcongress.com/4yfn

Register today at www.mobileworldcongress.com18 Register today at www.mobileworldcongress.com18

Global Mobile AwardsCelebrating 20 Yearsof Mobile Innovation!Recognising excellence and achievementacross the mobile world over 20 years ofdynamic, game-changing innovation andevolution, the GSMA’s Global Mobile Awardsare the industry’s leading mobilecommunications awards.

First presented at (what was then) the GSM WorldCongress in Cannes in 1996, the awards have grownand evolved alongside the industry and phenomenalgrowth of global markets to reflect the positive impactof mobile on all walks of life.

This year’s awards continue that tradition, reflectingthe most topical areas of mobile development. Fromdevices to services, applications, technology andawards for connected living, the awards are first andforemost about showcasing the ever-growing valuethat mobility brings to users, to industries, tobusinesses, communities and economies.

There are a number of new awards this year for thehottest and most topical of industry areas, including

categories for Retail, Brands & Commerce, MobileIdentity, the ‘Internet of Things’, WearableTechnologies, Acessibility & Inclusion as well as a hostof new app categories. To mark 20 Years of theawards, the GSMA has also introduced two specialnew categories, the Young Mobile Innovator of theYear, and Connected Women – Leadership in Industry.

Entry deadline for the two Special Awards atMobile World Congress only – Thursday, 15 January

A full list of the 2015 categories can be found onwww.globalmobileawards.com.

Global Mobile Awards CeremonyTuesday, 3 March – 14:30 – 16:30Hall 4, Auditorium 1

Eligible finalists, Platinum, Gold & Silver Pass holders as well asaccredited media are eligible to attend. For more information, please visit www.globalmobileawards.com.

*EVP pass holders who have been shortlisted in the Global Mobile Awards will begranted access to Hall 4 for the Awards Ceremony.

The Global Mobile Awards for 2015 will be presented in the following categories:• The Connected Life Awards • Best Mobile Services• Social & Economic Development • Apps of the Year• Best Mobile Handsets & Devices • Best Mobile Technology• Government Mobile Excellence Awards • Outstanding Achievement Award• Special Awards @ Mobile World Congress 2015

CATEGORY SPONSOR


App PlanetAre you involved in Mobile Apps? Do you want to be? App Planet is your destination to seewho is on the edge of innovation, connect with peers, or to attend content-specificconferences for the developer community. App Planet includes:

To learn more, visit www.mobileworldcongress.com/app-planet/

In Hall 8.1 App Planet

App Planet ExhibitionShowcasing more than 200 app-focused cuttingedge exhibitors in the areas of apps, gadgets,devices, and technology in the mobile ecosystem,the App Planet Exhibition is the gateway to the appdeveloper community.

App NetworkingApp Planet is the perfect place for the app developercommunity to connect, network and develop on theedge of innovation. There is much to see and do inthe App Lounge as well. It provides attendees alocation to hold meetings with new and presentcustomers, make new acquaintances who sharecommon ideas and goals, and pick up publicationsprovided by our media partners.

In Hall 8.0

App Developer Conferences (ADCs)ADCs are created for the app developer community.If you are serious about designing software fordevices, forging relationships with those who buildtechnology platforms, or gaining knowledge on anumber of topics, from operating systems and APIs,to app stores and monetisation, you may want toconsider taking part in these free programmes.

ADCs are programmes led by some of the mostinfluential companies in the mobile industry. Industryexperts give insight on how to deal with obstacles tomake an app a success and guidelines for future appdevelopment. Attendees will have the opportunity tofind out what the key issues are and what lies aheadfor the mobile app industry.


APP PLANET OFFICIAL SPONSOR

APP PLANET SUPPORTING SPONSORS


MinisterialProgrammeNow in its tenth year, the MinisterialProgramme, held alongside Mobile WorldCongress, is an influential forum offering seniorgovernment officials and telecommunicationsregulators the opportunity to expand theirknowledge, debate current issues and engagewith mobile-industry experts on technical andpolicy issues. In 2014, the event saw recordattendance with 139 government delegationsand 22 international institutions participating.

The 2015 Ministerial Programme will emphasise theinnovative core of the mobile sector and the policyand regulatory enablers that allow innovation tothrive, through a range of sessions includingkeynotes, in-depth workshops and regional summits.Additionally, for the first time, the Programme willinclude a dedicated Capacity Building ‘taster’ daywhere policymakers and regulators will have theopportunity to attend free training sessions. Thesessions will provide insight into key regulatoryissues while advising participants on how to furtherexpand their knowledge in each topic.

The invitation is open to:

• National ICT/telecommunications ministries andregulatory authorities;

• Senior representatives from selected internationalorganisations and intergovernmental bodies; and

• C-level and senior regulatory representatives fromthe mobile industry, including mobile networkoperators and vendors.

Join us in Barcelona to consider a wide range of publicpolicy topics that are connected to mobile-sectorinnovation, for the benefit of every community inevery country. While facing the issues and challengesof today, we look to the future.

To view the 2015 programme, please visitwww.ministerialprogramme.com or to register yourinterest in attending, please [email protected]

OFFICIAL SPONSOR


The opportunities to network with fellow mobile leaders are endless at Mobile WorldCongress. Networking is a central component to the event and we want you to make themost of it. So, what do you need to know?

Networking

Who's Attending - Check out My MWC!

First and foremost, you’ll create the majority of yourconnections through the GSMA Official My MWCEvent App. Be sure to opt in to My Networkingduring registration to use our exclusive attendeenetworking tool. Search for attendees in thedatabase or use the matchmaking tool to findsuggested connections with similar interests.

Where to Network

Open-Air Networking Gardens

In honour of our 10th year in Barcelona, we inviteyou to take A Walk Down Les Rambles, one of thecity’s most famous icons, by way of our NetworkingGardens. Located on the Upper Walkway and thelower levels, we have expanded our outdoornetworking space to include 10 differentenvironments! These areas are conducive tonetworking or meeting with other attendees, orsimply taking advantage of some down timebetween activities.

Networking Lounges

Beyond these outdoor spaces, there are vastnetworking opportunities including MWL NetworkingLounge in the Broadcast Village, App Lounge in Hall 8.1and the Networking Lounge in Hall 8.0 Theatre District.

• Silver, Gold and Platinum Pass holders have accessto the conference lounges in Hall 4

• Gold and Platinum Pass holders can access the VIPNetworking Lounge on the Upper Walkway, whichhas bookable meeting rooms, comfortable seatinggroups and complimentary business services.

Networking Events

We will have networking opportunities to close outthe day at Mobile World Congress where you canenjoy refreshments and interact with fellow mobileleaders. In addition to these official events, manyexhibitors and partners host events at their stands.Take advantage of these unique opportunities as theyare announced!

Non-Traditional Networking

Strike up a conversation with those nearby, whetheryou’re waiting for transportation at the train platformor taxi rank, or waiting for your meal at one of ourmany dining outlets. A lot of great networking alsotakes place upon the close of the day at privateevents and parties, or over dinner at one ofBarcelona’s many wonderful restaurants.

Visit the “Restaurant Booking Service” page atwww.mobileworldcongress.com/travel to book aspot early!


Social MediaSocial media is an important part of the conversation at Mobile World Congress. Last yearover 527,000 mentions of the event were recorded and the #MWC14 hashtag trendedglobally for over 30 hours, the same as the previous year.

As ever, we will be keeping you up to date with all the latest activities and news across all of our social mediachannels, including Facebook, Google+, LinkedIn and Twitter. We look forward to hearing your comments andthoughts about the event and engaging with you across all of our platforms. Make sure you use #MWC15 tobe part of the conversation!

If you have any questions about Mobile World Congress, please tweet us at @GSMA_Care and use thehashtag #MWC15. We’ll be sure to get back to you soon!

Connect With UsYou can find us on the majority of the major socialchannels – join the conversation today!

Visit www.mobileworldcongress.com/social-media/


Keynote SpeakersThe 2015 Mobile World Congress conference programme will become a central stagefor the mobile industry. Across four days the industry’s premier conference platformwill continue to highlight the impact of mobile on individuals and businesses, indeveloped and developing markets across a growing range of industries.

Confirmed keynote speakers include:

Conference

Simon Segars,CEOARM

Gary Kovacs,CEO

AVG Technologies

Francisco González,CEO

BBVA

Hans Vestberg,President & CEO

Ericsson

Anne Bouverot,Director General

GSMA

Raja Teh Maimunah,CEO

Hong Leong IslamicBank Berhad

Ken Hu, Deputy Chairman & Rotating CEO

Huawei

Jeanie Han, CEO

LINE Euro -Americas

Sanjay Kapoor,Chairman

Micromax Infonetics

Mitchell Baker,Executive ChairwomanMozilla Foundation

Thiru Arunachalam,CEO & Co-Founder

Peel

Steve Mollenkopf,CEO

QualcommIncorporated

Carlos Ghosn,Chairman & CEO

Renault - NissanAlliance

Bill McDermott, CEOSAP

Alvaro Del Castillo,Founder & CEO

TapTap

Jon Fredrik Baksaas,President & CEO,

Telenor; Chairman, GSMA

Davor Sutija, CEO

Thin FilmElectronics ASA

Charles Scharf, CEOVisa

Jimmy Wales,Founder

Wikipedia

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Conference Programme Agenda at a Glance The conference programme remains the central focus of Mobile World Congress. Over four daysthe programme will provide essential information on the progress of the mobile industry,celebrating its growth into adjacent industries and positive impact on social and economic growth.

TIME SESSION

09:15 – 10:45 Keynote 1: Operators on the Edge of Innovation

11:15 – 12:45 Keynote 2: Keys to the Connected Lifestyle

12:45 – 14:00 Networking Lunch

14:00 – 15:30

The Seismic Spectrum Shake-UpPersonalising the Consumer ExperienceThe Rise of Disintermediation: Financial Services in FocusSpotlight on Mobile Identity Solutions: Developments & Innovations

16:00 – 17:30

Network Evolution in PracticeIntegrating Interactions with the Connected ConsumerMobile Industry 2.0: The Age of DisintermediationEnsuring User-Centred Privacy in a Connected World

18:00 – 18:45 Mobile World Live Keynote

DAY 1 Monday 2 March

TIME SESSION

09:15 – 10:45 Keynote 3: The Road to 5G

11:15 – 12:45 Keynote 4: Innovating for Inclusion


14:00 – 15:30

Content Evolution for the Multi Form Factor FutureWearablesConnected Citizens, Managing CrisisRealising the Enterprise IoT Opportunity

16:00 – 17:30

Context is King: Capturing the Mobile Content OpportunityEnabling M&A for Industry GrowthHealth & Education for Connected CitizensMobile Retail: Delivering Contextual Experiences to Drive Loyalty & Spend


DAY 2 Tuesday 3 March


TIME SESSION

09:15 – 10:45 Keynote 5: The New Mobile Identity

11:15 – 12:45 Keynote 6: Digital Transactions and Social Interactions


14:00 – 15:00

Mobile Accessibility: The Business Angle for Improving the Quality of LifeMobile Innovation 1: Industry Led Innovation5G RequirementsThe Explosion of Imaging

15:15 – 16:15

Net Neutrality: Defining the Future of The InternetMobile Innovation 2: Investment for Market ImpactMobile Gaming5G Services

16:30 – 17:30

Sustainable Growth, Powered by MobileMobile Innovation 3: The Next WaveThe New Security Challenges: Perspectives from Service ProvidersMobile Gamification


DAY 3 Wednesday 4 March

DAY 4 Thursday 5 MarchTIME SESSION

9:30 – 11:00 Keynote 7: Innovation at the Edge of Real and Virtual

11:30 – 13:00

Unifying Network IT & Telco ITEnterprise Services - Connecting SMEsNavigating the Mobile Contactless Payments LandscapeEverything is Connected: Enabling IoT


14:30 – 16:00

Network Investment: Making MoneyThe Evolving Landscape of Enterprise Mobility Managed ServicesMobile Money in Emerging Markets: From Domestic Remittances to UbiquitousPayment SystemsThe Business of IoT

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Conference Programme

DAY 1Monday 2 March09:15 – 10:45Keynote 1: Operators on the Edge ofInnovationHall 4, Auditorium 1

Mobile is proving to be an incredible catalyst forinnovation. From connecting people to connectingmachines, mobile networks are supporting an everincreasing array of new devices, products and servicesthat are impacting almost every facet of our lives. Willthis pace of change be maintained in the comingyears? What insights can be gained from currentmarket trends as to how the mobile industry will needto evolve to meet the demands of the future? TheCEOs of some of the world’s leading operators willshare their vision on how to ensure that mobile staysat the Edge of Innovation.

11:15 – 12:45Keynote 2: Keys to the ConnectedLifestyleHall 4, Auditorium 1

GSMA Intelligence forecasts suggest that machine-to-machine connections will form 10% of global mobileconnections by 2020 at current annual growth rates…or anywhere up to twice as many, two billionconnections, under the right circumstances, providingsmarter homes, cars and workplaces. This representsan enormous market opportunity, but creating the‘right circumstances’ will take considerable vision,effort and coordination. Technology platforms,networks, the providers of services and products toend-users will all have vital parts to play. In 90 minutes,some of the leading figures from across the value chaindiscuss their activities, plans and hurdles as we pushtowards making the connected lifestyle a reality.

14:00 – 15:30The Seismic Spectrum Shake-UpHall 4, Auditorium 5

2015 will be a pivotal year for the allocation and future useof spectrum. The outcomes of WRC 15 will be far-reachingand have the potential to reshape many industries, notonly telecoms; which is leading to fierce lobbying andcompetition over scarce resources. At the same time,emerging methods to sidestep licensed spectrum bandsoffer telecoms providers fresh opportunities, freshcompetition and the obligation to rethink the way themobile industry can or should work. Featuring hard-hittingdebate from leading executives, this session asks what weas an industry want of spectrum in future; is it realisable;and how do we get there?


Conference Programme14:00 – 15:30Personalising the ConsumerExperienceHall 4, Auditorium 4

In this hyperconnected era, the mass personalisationtrend is building momentum as operators and brandsstrive to establish more meaningful relationships withconsumers. Brands need to go further than just buildingapps and operators need to better utilise the data attheir fingertips. Those who do succeed in puttingmobility first and making sense of the wealth of bigdata that is now being generated can enjoyunprecedented insight into what communications theircustomers will find relevant. Location based services areone such opportunity. However, it is vital to achieve theright balance between personalisation and intrusion inorder to avoid alienating consumers. This session willaddress how operators and brands can benefit fromleveraging big data, predictive analytics and locationtechnology to personalise customer experience.

14:00 – 15:30The Rise of Disintermediation:Financial Services in FocusHall 4, Auditorium 2

Digital disruption has caused massive shifts inestablished value chains all over the world.Technology, alternative business models, B2B marketplaces and a vast wave of new ecosystem players havedriven a new era of disintermediation across severalindustries including the financial services industry.Increasing numbers of individuals and businesses areexploring the possibility of banking services withconsumer brands they trust and beginning to borrowand invest in virtual marketplaces. What does therapidly evolving financial services ecosystem look like?

What will shifting consumer preferences mean for newmarket entrants and traditional banks alike? How canbanks innovate, evolve their business models andadopt more agile approaches in order to compete?

14:00 – 15:30Spotlight on Mobile Identity Solutions:Developments & InnovationsHall 4, Auditorium 3

The number of digital services utilising mobileidentities, from financial services to enterpriseapplications continues to increase. This growingdemand for mobile identity solutions presentssignificant advantages; it’s a big opportunity forservice providers and also enables users to havegreater direct control over their own digital identities.From two-factor authentication to mobile digitalsignatures, mobile identity solutions use differentmethods of identification and authentication, eachsuited to particular transaction types. This session willbring together experts on mobile identity to discussthe latest developments and innovations in mobileidentity solutions and how these developments areaddressing the ecosystem’s challenges.

16:00 – 17:30Network Evolution in PracticeHall 4, Auditorium 5

Visions for the ideal network of the future show it asmore adaptable, smarter and more efficient, using thebest elements from the IT and telecoms worlds tosupport a myriad of services in real time. It will taketime for operator networks to evolve to something evenapproaching this – while the available technology itselfevolves around them at a dizzying pace. In practice,how are operators making this journey? And how arethey working with standards organisations to plan forfuture steps? This session will share operator insightsand experiences, outlining where they are in thenetwork evolution process, key objectives and hurdles.

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16:00 – 17:30Integrating Interactions with theConnected ConsumerHall 4, Auditorium 4

Whether at work or at home, on their smartphones orsmartwatches, consumers today are almost constantlyconnected and engaging in dialogue online. Theopportunity for mobile operators and brands is inunderstanding how to integrate all of theseinteractions with their services to deliver a seamlessexperience and increase customer loyalty andadvocacy. This session will highlight how operatorscan capitalise upon their ability to provide theconsumer with a single identity across multipleservices and devices and offer targeted data plans. Itwill also explore the ways in which brands canleverage social data and cross-device tracking to drivegreater consumer engagement.

16:00 – 17:30Mobile Industry 2.0: The Age ofDisintermediationHall 4, Auditorium 2

At a very fundamental level, disintermediation is thephenomenon whereby a certain market agent is sodisruptive that it makes one or several pieces of itsvalue chain obsolete. Mobile has been for decades anextremely powerful disintermediation agent, completelyredesigning how adjacent industries are organised. Butperhaps the time has come for the mobile industry toface equally powerful new entrants who can force it toreinvent itself, or face a slow march towardsobsolescence otherwise. Has the mobile industry in away become a victim of own success by enablingplayers who are now challenging its main business?

In a marketplace where dominant players in specificsegments (Google in search, Facebook in social, Applein smartphones, Uber in instant taxi hire, etc) get thelion’s share of profits, how can industry players,governments and all parts of this wide and complexecosystem find a sustainable way forward where oneagent doesn’t need to vanish for the other to thrive?This session will take a strategic look at where ourindustry is and suggest sustainable ways forward.

16:00 – 17:30Ensuring User-Centred Privacy in aConnected WorldHall 4, Auditorium 3

The ubiquity of mobile devices, the internet, apps andservices is expanding users’ digital footprints on amassive scale. Today, data about devices and theirusers is generated and broadcast in real-time, often bydefault and without the user being aware or havingchoice. There’s a need for a different approach togiving users transparency, choice and control overtheir data and privacy. How can devices, OSs, appsand services be designed in ways that providepragmatic user-driven privacy choices and controls?What frameworks exist and are emerging to ensuredata protection and privacy in a connected world?

18:00 – 18:45Mobile World Live KeynoteHall 4, Auditorium 1

Details on this and all sessions are available atwww.mobileworldcongress.com


DAY 2Tuesday 3 March

09:15 – 10:45Keynote 3: The Road to 5GHall 4, Auditorium 1

In November 2013 the European Commission outlineda vision for European leader in 5G. At the time theterm simply denoted something that comes after 4Gwith no clear definition of what that would be andreflected more of a political and social aspiration thana technology plan. At this year’s edition of MobileWorld Congress, 5G is a term in common currencydespite being far from a reality. The telecoms industryis in the early stages of some fundamentaltechnological changes reaching far beyond the radionetwork. Where do visions of 5G fit into this? What isthe reality underlying the hype? And will Europe'saspirations be met? Find out here.

11:15 – 12:45Keynote 4: Innovating for InclusionHall 4, Auditorium 1

Mobile Broadband and low cost smartphones & tabletsare bringing the next billion people online andextending the benefits of the internet and advancedcommunications services to an ever-greater share ofthe world’s population. In both developing andadvanced economies, mobile is helping to bridge thedigital divide by delivering essential services wherethey are most needed, as well as providing access toother important online products and services. Beyondthe handset, opportunities also exist for embeddedtechnology and other connected devices to helpaddress the needs of underserved communities inmore efficient and impactful ways. Join an excitingline-up of CEOs and visionaries to discover howmobile will continue to help empower the individualsand societies it serves.

14:00 – 15:30Content Evolution for the Multi-FormFactor FutureHall 4, Auditorium 5

The constant evolution of new devices and technologyare changing the way we create, consume andpromote content. This session will explore how tofuture-proof your content strategy and provide highquality, targeted content across a multitude ofemerging form factors. How can companies drivegreater engagement, ensure a consistent consumerexperience and monetise this content effectively? Thissession will feature an exclusive panel and demointroducing a breakthrough collaboration betweenHollywood and the mobile industry. The panel willdemonstrate how consumers can own and share 4Kquality digital movies across multiple devices in a newmotion picture distribution model.


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14:00 – 15:30WearablesHall 4, Auditorium 4

The burgeoning wearables market is exploding withshipments forecast to grow from 22 million in 2014 to 135million in 2018 (CCS Insight). Fitness trackers are thefastest-growing category but the scope of the market isalmost unlimited. For example, implantable sensors mayherald a new era for healthcare, yielding truly life-changing outcomes. Workplace wearables are alsoattracting attention, whether for airline security orenabling warehouse workers to access information whilekeeping their hands free. Yet however undeniably excitingthe prospects are for wearables, barriers to adoptionpersist and not everybody is convinced of their mass-market appeal or real utility. Should wearables for menlook the same as those for women? How ruggedized dothey need to be? Is the smartwatch a smartphone killer?And can the launch of the Apple iWatch galvanise thewearables market to go mainstream?

14:00 – 15:30Connected Citizens, Managing CrisisHall 4, Auditorium 2

Mobile technology is playing an increasingly central rolein shaping responses to some of the most criticalhumanitarian problems facing the global communitytoday, from sporadic threats such as natural disasters orepidemics to the more sustained threats posed bywaning food and water security. The ability of mobilenetworks to facilitate communication between aidagencies, affected populations and the internationalcommunity, and the use of handsets and smart devicesto share vital information and gather valuable data from

the field is transforming how solutions are developedand resources deployed. This session will explore howmobile operators and other industry players,governments, NGOs and local communities are workingtogether to develop new solutions to tackle some of themost important threats facing our societies today.

14:00 – 15:30Realising the Enterprise IoT OpportunityHall 4, Auditorium 3

This session will look at the scope of Internet of Thingsmarket opportunities and particularly how enterprisescan benefit from these. Companies in a variety ofindustries from transportation to agriculture are gettingmeasurable results by analysing data collected from thenumerous different machines, equipment, devices,appliances and other networked "things”. Enterprises areincreasingly looking to the Internet of Things in order toimprove operational efficiencies, create additionalsources of income and enable service orientated businessmodels. This session will explore how to enable IoTwithin enterprise organisations, the future opportunitiesand the key challenges and barriers to adoption.

16:00 – 17:30Context is King: Capturing the MobileContent Opportunity Hall 4, Auditorium 5

In recent years, demand for mobile services hasexploded as a significant, distinct marketing medium.A consumer centric approach which values theindividual is key to capturing the full value of mobileadvertising and marketing. Advertisers recognise thepotential for personalised and effective customerinteractions at scale to drive meaningful consumerrelationships. This session will explore how big datashould be used to adapt and deliver engaging,personalised content, to the right consumer, at theright time. How can marketers capture context in realtime and develop insights to predict consumerbehaviour? Are programmatic strategies a must? Whatare the opportunities with location based marketing?


16:00 – 17:30Enabling M&A for Industry GrowthHall 4, Auditorium 3

M&A activity is shaping the industry for 2015. Telcosare facing new challenges and opportunities as theindustry evolves. In the past 12 months we have seenan unprecedented number of M&A transactions acrossthe globe. What is driving this recent craze? Whatapproaches need to be taken to ensure success andcontinued growth within the mobile industry as weexperience rapid innovation within an extremelycompetitive landscape? This session will focus on keytrends and strategies that have taken place in the pastyear and also expectations for the future.

16:00 – 17:30Health & Education for ConnectedCitizensHall 4, Auditorium 3

Spurred by increased smartphone penetration andtransformative global macro-trends such as populationaging and the increasing burden of chronic disease(predicted to account for almost three-quarters of alldeaths worldwide by 2020 by the WHO), mobilehealthcare is empowering patients and practitionersalike, improving healthcare outcomes and reducingcost. Wearable technology looks poised to play a keyrole in the future of this market. Yet concerns relatingto reimbursement models, the regulatory environment,standards and data security need to be allayed ifmobile health is to fulfil its potential. Meanwhile, forthe Education sector, mobile offers an invaluableopportunity to promote effective new ways ofteaching and learning, enabling access to up to datecourse materials anytime, anywhere. This importantsession will showcase some of the world’s leadingmobile healthcare and education initiatives, with cleartakeaways for all stakeholders.

16:00 – 17:30Mobile Retail: Delivering ContextualExperiences to Drive Loyalty & SpendHall 4, Auditorium 4

The combination of commerce and mobile is providingopportunities for service providers to rethink thelegacy retail environment and offer consumersintuitive and seamless experiences, often usingenabling technologies such as NFC, QR codes andbeacons. Online, mobile, in-store and offlineexperiences present different challenges for serviceproviders, from driving the use of mobile payments tointegrating mobile loyalty and couponing schemes.Developing a successful, omni-channel retail strategyrequires an in-depth understanding of the context inwhich consumers interact with their mobile devicesand environments. This session will discuss howplayers from across the ecosystem are innovating todisrupt the retail landscape to offer consumers aseamless, end-to-end retail experience.




“If you’re into #MobileTechnologyand not here at MWC you’reMISSING OUT!” @anthonyodogwu

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DAY 3Wednesday 4 March09:15 – 10:45Keynote 5: The New Mobile IdentityHall 4, Auditorium 1

The convergence of mobile and IT is creating new andimportant business opportunities for mobile operators.All-IP mobile networks will drive operationalefficiencies and provide new approaches to deliveringa consistently high level of QoS, while new productsand services will have the ability to scale faster thanever before. These new platforms will also play a keyrole in stimulating innovation in the broader digitalecosystem, although persistent concerns over onlinesecurity and privacy will continue to presentsignificant challenges to the deployment of moresophisticated services in areas such as healthcare,finance and e-government. How will these changesimpact the development of hardware and devices?Which emerging technologies will help best protectconsumers, businesses and governments from futureonline threats? How can digital ID and authenticationtechnologies help enhance online security and providethe mechanisms through which to deliver advanceddigital services?

11:15 – 12:45Keynote 6: Digital Transactions andSocial InteractionsHall 4, Auditorium 1

In the digital world the borders between advertising,purchase and loyalty incentives have blurred, enablinga few clicks to complete a sale direct from an advertany time, any place. Meanwhile, social media enablesinteractions with your retailers in real time, whileconsumer reviews and recommendations haveboomed as a way to filter the good and bad online,and to name and shame poor customer service. Thiscreates much greater convenience for consumers but

changes relationships between players throughout theretailing, advertising, payments and social mediaindustries; creating fresh opportunities for all, whilestarting to destabilise some established businessmodels and practices. What does this mean for thesevital industries and for the consumer? Business leadersshare their visions here.

14:00 – 15:00Mobile Accessibility: The BusinessAngle for Improving the Quality ofLifeHall 4, Auditorium 3

One in every ten human beings on earth has adisability. Our industry is fundamentally about servinghuman needs, as a business imperative; and, indeed,more and more disabled people are improving theirquality of life due to mobile technology solutions.There is a long way still to go, though. This session willexamine the business benefits of supporting servicesfor disabled people as well as presenting livedemonstrations of cutting-edge services. Attendeeswill leave this session understanding how we canreconcile business imperatives with the opportunity tobenefit society.

14:00 – 15:00Mobile Innovation 1: Industry LedInnovationHall 4, Auditorium 1

In 2015, Mobile Innovation will feature three one-hoursessions, each focusing on a different area of creatingand supporting high levels of Innovation in the MobileIndustry. The first session in this year’s MobileInnovation programme will focus on home growninnovation. Over one hour it will highlight the projectsand approaches currently supporting youngcompanies and the creation of new products andservices at the heart of the mobile industry, withpresentations from operators and applicationproviders, and live demonstrations from top innovatorsin 2015.

“Day three of MWC and still somuch to see. Does this conferencereally have to end tomorrow?” @JoWint13


14:00 – 15:005G RequirementsHall 4, Auditorium 4

5G has been discussed in earnest for well over a year,and yet there is still no solid identification of therequirements 5G should meet and certainly nodefinition of the enabling technologies that will be usedto meet them. Even with the industry continuing toinvest massively in LTE, early movers in Japan andSouth Korea are amongst those vying for 5G leadership,with the first commercial trials anticipated between2018 and 2020 to coincide with major global sportingevents. In this session, the speakers will try to addressthe question ‘What is 5G?’, and perhaps more tellingly,also consider what isn’t. At a time when industrysustainability is also a concern, should 5G be drivensolely by technical innovation, or are we actuallylooking to the Next Generation to be everything thatalready exists, but better implemented?

14:00 – 15:00The Explosion of ImagingHall 4, Auditorium 5

Digital photography is now a ubiquitous feature for mostsmartphone and tablet users. Applications and onlineplatforms are leveraging the different roles photos andimages can play in our lives with a set of innovative andcompelling user experiences which have transformedthe way we communicate with each other and engagewith the world around us, driving an explosion inimaging that will see trillions of photos taken and sharedonline in the coming year. How is this phenomenondriving the development and design of new devices,products and services? How will innovations in imagingtechnologies be integrated into future offerings? Finally,given the different functions photos can serve, how areconcerns over privacy and ownership being addressedby different service providers?

15:15 – 16:15Mobile Innovation 2: Investment forMarket ImpactHall 4, Auditorium 1

Investment is an essential part of bringing newproducts and services to the market, whilst creating abusiness capable of longevity and real market impact.

Through presentations and case study examples thissession will navigate the investment landscape,supported by speakers from investment providers,banks, start-up accelerators and companies who havecreated breakthrough products in the mobile industry.

15:15 – 16:155G ServicesHall 4, Auditorium 4

Having sought to establish the requirements for 5G inthe previous session, here we will examine the newservices that will be enabled by this next-generationnetwork. With its promise of a tenfold increase in datatransmission speeds compared to current 4Gcapabilities, much lower system latency and higher celltraffic density, services (and revenues) are vital tojustify the investment that operators will need tomake. But will 5G prove a hard sell to investors orconsumers? Is it really about capacity or capability?With 212 billion connected devices forecast by 2020(IDC), how do you size the market and how many ofthese devices are dependent upon the advent of 5G?The vision of a fully connected society is a goal thattranscends technology, since it is dependent upon allexisting and future connectivity enablers working inconcert. Is that achievable and, if so, in whattimescale, and what will it be possible to do whenubiquitous broadband is a reality?

15:15 – 16:15Net Neutrality: Defining the Future ofThe InternetHall 4, Auditorium 5

An open Internet allows start-up companies to reachscale and offer services at marginal costs to a globalaudience. It has been the most important driver oftechnological innovation in this century. CappingInternet access based on type of traffic may end updiscouraging an open entrepreneurial environmentwhere human creativity, rather than technical orcommercial limitations, defines the boundaries ofinnovation. On the other hand, it's misleading tosuggest that broadband infrastructure was not a bigpart of all innovation the world has witnessed to date.Building this infrastructure costs enormous amounts ofmoney, often covered by telcos as well as cablecompanies and defining broadband as utilities mayhinder future investment in faster networks. Thissession will bring industry leaders as well as regulatorsto the forefront of the net neutrality debate, offeringour audience with a unique opportunity to engage inthis industry-defining topic.


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15:15 – 16:15Mobile GamingHall 4, Auditorium 2

The global video games business is set to break the $100billion mark over the next year, driven in large part by theamazing growth in mobile gaming, which will account formore than a fifth of that value. But while the performanceof mobile platforms continues to increase and to offermore varied, compelling and immersive gamingexperiences, it seems that monetisation is almost strictlylimited to the freemium model, which accounted for morethan 90% of mobile gaming revenues in 2013. With muchof the future growth in mobile gaming set to come fromemerging markets, it’s clear the appeal of freemium is setto continue. Join some of the leading developers in theindustry as they discuss how gaming will evolve onmobile in the coming years, why freemium is proving suchan attractive model and the impact it has on developingcompelling gaming experiences and which alternativemodels might prove fruitful in the coming years.

16:30 – 17:30Sustainable Growth, Powered by MobileHall 4, Auditorium 3

With over 7 billion mobile connections globally, themobile industry can be safely considered a scalebusiness. And since we live in a world with limitedresources, whenever scale is in play the need to findsustainable ways of serving billions of users becomesimperative. Affordability is a big challenge as we try toconnect hundreds of millions of new users – mostly inAfrica - to our global community, which calls foraffordable devices and sensible ways of sharingnetworking equipment. Therefore, affordable andsustainable growth as well as a smart way of recyclingused goods has become a business necessity and ourindustry is increasingly allocating more resources to findthe right balance. This session will cover the economic,environmental, cultural and technical challenges ofhandling billions of consumers while connecting the lastfrontier of unconnected users to the world.

16:30 – 17:30Mobile Innovation 3: The Next WaveHall 4, Auditorium 1

The culmination of this year’s Mobile Innovationprogramme will feature pitch presentations from 6 youngcompanies creating the next wave of innovation in themobile space.

After each 3-minute pitch, a panel of industry investorsincluding operators, VCs and investment banks will firequestions at each presenter on stage and, finally, the topinnovator will be voted for by the audience. Make sureyou attend to cast your vote and contribute to the nextwave of mobile innovation.

16:30 – 17:30The New Security Challenges:Perspectives from Service ProvidersHall 4, Auditorium 4

The security threat landscape is highly dynamic andgrowing rapidly as devices and apps continue toproliferate and as we move towards a world ofconnected things. Security threats can have majorhuman, economic and technical ramifications forconsumers, enterprises and service providers. Againsta backdrop of advancing technologies and securitylegislation, service providers from across theecosystem must ensure that security is top-of-mind inproduct and service development and that they areone step ahead of the threat landscape. What are thenew security challenges and how are they beingaddressed by service providers?

16:30 – 17:30Mobile GamificationHall 4, Auditorium 2

Defined by Gartner as ‘the use of game mechanics andexperience design to digitally engage and motivatepeople to achieve their goals’, gamification is a novelway to influence the behaviour of customers andemployees alike. Despite the fact that Gartner’s ‘HypeCycle for Emerging Technologies’ report recentlymapped gamification in the ‘Trough ofDisillusionment’, there is little cause to be alarmed,with its huge potential for a variety of applications,many of which are greatly enhanced by mobileconnectivity. For examples, utility companies globallyare expected to spend $13.5 million on gamification in2014, rising to $65 million by 2016, according to IDCEnergy Insights. This highly interactive session willtake a “gamified” approach to presenting theexperiences of utilities, brands, enterprises and otherkey early adopters.




DAY 4Thursday 5 March

09:30 – 11:00Keynote 7: Innovation at the Edge ofReal and VirtualHall 4, Auditorium 1

While the Internet of Things has been gatheringheadlines and attention as a way to make our worldsmarter and more connected, some companies arequietly working in different ways to cross the dividebetween digital and physical worlds. The results canbe surprising and impressive, with the potential totouch our lives in many ways. This keynote sessionbrings together eye-opening and inspiring examples ofinnovation blurring the boundaries between the realand virtual spheres.

11:30 – 13:00Unifying Network IT & Telco ITHall 4, Auditorium 5

The phenomenon of “Network IT-isation”, bringingNFV and SDN technologies to the network, hasreceived a great deal of attention. There has been acore of essential systems and services within the

operator that have always been IT-based, however,such as policy, provisioning, charging, billing andCRM. Integrating these components with freshapproaches to network management, security andorchestration present a wide variety of opportunitiesbut will require some finesse. This session examineswhat we need to do in order to get the best from newand old software assets.

11:30 – 13:00Enterprise Services – Connecting SMEsHall 4, Auditorium 3

In an increasingly digital economy, businesses of all sizesand across all sectors are coming to rely more and moreon high quality internet access and data services overtraditional enterprise voice services. This shift in demandhas presented existing service providers, especially inthe fixed line space, with a number of operational andtechnical challenges, particularly in relation to the SMEsegment, which despite its fragmented nature, accountsfor about 90% of businesses and more than 50% ofemployment worldwide. How can mobile operators takeadvantage of existing technology solutions to cater tothis underserved market? How can traditional enterpriseservice models evolve to take into account the diverserequirements of this segment? How will solutions varyacross different economies, and across different sectors?

11:30 – 13:00Navigating the Mobile ContactlessPayments LandscapeHall 4, Auditorium 4

Mobile contactless transactions are utilised in a varietyof services ranging from payments to ticketing toaccess control. Much of the industry’s focus has beenon mobile contactless technologies such as NFC foruse in mobile payments, which requires greaterecosystem collaboration and levels of investment, butarguably greater returns for the ecosystem. Hardwareand software-based approaches to conducting mobilecontactless payments are suited to particulartransactions and present different advantages andchallenges to the ecosystem. In addition, software-based approaches are adding to the choices thatconsumers have to make mobile payments. Thissession will explore the evolving landscape of mobilecontactless payments and will showcase some of thelatest mobile contactless innovations to drive usage ofmobile payments.


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11:30 – 13:00Everything is Connected: Enabling IoTHall 4, Auditorium 2

Despite a lot of media buzz around smart homes andwearables, the Internet of Things is still at an early stageof its development, with discussion still required on thedifference between M2M and IoT. What will be the role ofoperators as they evolve beyond M2M connectivity toenabling the future internet of things? With Gartnerpredicting 26 billion connected units by 2020, always-onconnectivity and consistently fast, secure networkperformance is required. IoT communications providerswill need to move to open, transparent, scalable andcost-effective approaches. How will service providersensure the technical capabilities, smooth out thecomplexities and support developers to drive the growthof IoT beyond the hype?

14:30 – 16:00Network Investment: Making MoneyHall 4, Auditorium 5

The rapid change of the industry is an undoubted fact.Owing to this, carriers are struggling to convert networkinvestments into higher revenues. What strategies shouldthey adopt in order to make money in the future? Thissession will look at the issue from key perspectives:Operator case studies of network monetization;delivering enhanced end-user services and QoE - what isthe customer willing to pay for; the business case fornetwork versus other strategic investments. Featuringkeen analysis and lively debate, don’t miss this criticaldiscussion.

14:30 – 16:00The Evolving Landscape of EnterpriseMobility Managed Services Hall 4, Auditorium 4

Mobility is often being embraced by enterprises as anenabler of business transformation to drive greaterefficiencies, agility and customer engagement.Enterprise mobility managed services are evolving tooffer a more comprehensive range of services toaddress the growing needs of global enterprises, frommobile device management to applicationdevelopment to dedicated onsite IT support, and canfree up enterprises to focus on their corecompetencies. Furthermore, if enterprise mobility

managed services from a single service provider have thebroad capabilities, are based on an open ecosystem andcan scale, global enterprises could benefit fromdeploying these services to address fragmentationissues. This session will explore how enterprise mobilitymanaged services are evolving to address the growingneeds of global enterprises.

14:30 – 16:00Mobile Money in Emerging Markets:From Domestic Remittances toUbiquitous Payment SystemsHall 4, Auditorium 3

Over 250 mobile money deployments are live in over 90markets, and these are increasingly reaching scale. Oftenstarting as a service for domestic remittances, millions ofcustomers globally have embraced mobile money for avariety of transactions, and it now satisfies both personaland business payment needs for these customers. Tohelp scale services, industry players are looking towardsachieving greater collaboration through interoperabilityand partnerships to capture transactions from keyindustries within their markets, such as transport andgovernment payments. This session will highlightexamples of how mobile money has matured and discussthe next steps for providers to continue its success. Whatare the positive network effects from mobile moneyservices becoming interoperable in the same market?What are the key partnerships to efficiently placeproviders at the centre of the payments landscape and tosatisfy customer needs?

14:30 – 16:00The Business of IoTHall 4, Auditorium 2

Simply connecting ‘things’ is not enough to capture theexplosive potential of the Internet of Things. In order tosucceed, organisations must strive to realise the fullbusiness value of IoT. Big data and analytics presentshuge opportunities to develop & improve services andexperiences by capturing, processing, and analysing datafrom an increasing range of sources. Discussion willexplore the need for a re-examination of business modelsto profitably play in this new world. What does it take tobuild successful applications for the IoT? How mustplatforms evolve to enable new approaches toapplication development which will capture new users?This session will explore how to improve IoT experiences,increase business impact, and capture revenue.

GSMA Seminars provide insight and developments on key GSMA and industry initiatives.They offer a unique opportunity to hear from industry experts and further your knowledge inthe topical areas that really matter to the industry.

The areas covered in 2015 will include Personal Data, Connected Living, Digital Commerce, Network 2020,Spectrum, other Public Policy matters and Mobile for Development.

GSMA Seminars run throughout all four days of Mobile World Congress and seating is available on a first-come,first-served basis.

The GSMA Seminar Theatres are located within CC1, on the upper walkway at the South Entrance.

Monday 2 March09:30-11:30 Network 2020-Mobilising the

All-IP future12:00-13:30 Digital Inclusion14:00-17:00 Mobile for Development

Tuesday 3 March09:00-12:00 Personal Data12:30-14:00 Digital Commerce - Retail14:30-16:00 Digital Commerce - Mobile Payments16:30-18:30 Mobile Money

Wednesday 4 March09:00-11:00 Spectrum11:30-13:30 Future of the SIM14:00-18:30 The Transformational Impact and

Growth of Connected Living

Thursday 5 March08:30-10:00 Mobile Big Data: Solving Real Life

Problems & Maintaining Users' Trust08:30-10:00 mAgri Programme10:30-12:00 Global mHealth Marketplace and

Innovation12:30-15:00 GSMA Marketplace

GSMA Seminars


Partner ProgrammesAgenda at a Glance

Partner Programmes offer MWC attendees the opportunity to amplify their knowledge about the mobileindustry. The programmes are developed and presented by some of the top organisations in the mobileecosystem, and provide invaluable industry learning opportunities for our attendees. MWC will also continue toaddress rapidly growing interests in mobile amongst key vertical industry sectors. Well-known and highlyregarded industry domain leaders will lead a range of vertical industry programmes.

The programmes take place in Hall 8.0 unless otherwise specified. They're comprised of:

MONDAY, 2 MARCH

TUESDAY, 3 MARCH

WEDNESDAY, 4 MARCH

THURSDAY,5 MARCH

Partner Events: Partner Events: Partner Events: Partner Events:

• Eyefortravel• Gionee Communication

Equipment• IAB• NAB Show Collaborative• PublicVine• Schneider Electric• Taiwan Trade Center,

Barcelona

• Dolby• Fujitsu• GTI Summit• Huawei• IBM• Juniper Networks• McCann Worldgroup

• AllSeen Alliance• AppNexus • ECHAlliance• Mobile Media Summit• Samsung

• Gamelab Mobile

App Developer Conferences: App Developer Conferences:

• Microsoft • Twitter

Forum Series: Power Hour:

• LTE Forum• ZTE

• Mobile Security Forum• AVG

• Laird• OPNFV

Training Programmes: Training Programmes:

• Award Solutions • Award Solutions

PARTNER EVENTS

Full or half-day co-located eventsdeveloped and led byour corporate partners.These partnersdetermine the contentand topics coveredwhich can include newprogramme initiatives,emerging markettrends, and, or productdevelopment. Anyattendees interested inlearning about what isup and coming in themobile ecosystemshouldn’t miss theseprogrammes.

APP DEVELOPERCONFERENCES

Part of our popularApp Planetprogramme, theseevents are targetedtowards appdevelopers and the appdeveloper communitywhich design softwarefor many differentplatforms. If you’relooking to gainknowledge on how todevelop apps, promoteapps, and buildrelationships within thedeveloper community,these programmes willbe of particular interestto you.

FORUM SERIES

The LTE Forum andMobile Security Forumare led by corporatepartners who willconduct their sessionwith contentdeveloped to embracethe Forum topic. Theyalso provide insightinto their company’sgoals and objectivesas it relates to theForum topic. If youare looking fordifferent perspectiveson one topic, plan toattend these sessions.

POWER HOUR

Don’t miss quickpaced sessions thatcover a variety oftopics. Each session isan hour long, andpresenting companieswill deliver a specificmessage,announcement, orhost a productdemonstration.

TRAININGPROGRAMMES

These training sessionsprovide opportunitiesfor attendees toexpand theirknowledge base andfulfill their personal andprofessional goalsthrough the latestknowledge andpractical application.


How to Attend a ProgrammePartner Events, App Developer Conferences, Forum Series, Power Hours and TrainingProgrammes are open to all Congress attendees. It is highly recommended you indicate yourinterest in attending these programmes as they are very popular. Our partners determine thecriteria for admittance into their programme and review requests to determine if an attendeemeets their qualifications.Note: If an additional fee is required to attend certain programme, please check with the partner for payment options.

Visit any PartnerProgramme page on theMWC website

1 STEP 1

Click on the “IndicateYour Interest” button forthe programmes you areinterested in. You mayapply for multipleprogrammes

2 STEP 2

Your requests of theselected programme willbe sent to the Partnerfor consideration

3 STEP 3

An email will be sent toyou from the Partnerwith their decision andinformation on next steps

4 STEP 4


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Partner ProgrammesPartner Events

AllSeen Alliance

The AllSeen Alliance is the world’slargest open source Internet ofThings initiative. This collaborativeproject is dedicated to enablingand driving the widespreadadoption of products, systems andservices through an open,universal development frameworksupported by a vibrant ecosystemand thriving technical community.Join us to learn how you canparticipate in the Internet ofEverything. For more information,please visit:www.allseenalliance.org.

Programme details and agendaare in development and will beavailable soon. Please visitwww.mobileworldcongress.com/partner-programmes for moreinformation.

The Art and Science ofStorytelling in 2020

Phones, tablets, and the Internetof things are changing how weconsume content and interactbetween the digital and the realworld. Technologists at Dolbythink about mobile not only as anew canvas for creators to use forstorytelling, but also as a tool forconsumers to participate in thecreation and sharing of stories.Join us with a panel of storytellersand innovators for a deep diveinto how art and science cometogether to enable the future ofstorytelling.

Eyefortravel Conference

How mobile, data, and innovationwill dictate which travelcompanies grow. It's a perfectwave of change, data analyticsand mobile, two highly effectiveways of selling travel have joinedto force you to change the wayyou run your business. Join a 1 daystrategic conference, led by 16board level travel industryexecutives and be inspired by theopportunities and understand thethreats that mobile and analyticsare going to throw your way.

2nd Health & Wellness@Mobile World Congress

European Connected HealthAlliance is leading the 2nd Health& Wellness programme covering:• Driving innovative business

models through technology forbig data, smart homes and cities,ehealth, mhealth, personalisedhealth, wearables techs…

• Empowering consumers,citizens, health and social careproviders and payers throughthe use of mobile technology

3 March, will be held in the MobileWorld Centre Barcelona; 4 March,will be held in the heart of MWC atFira Gran Via. Visitwww.ECHAlliance-HW2015-MWC.com to learn more.

Fujitsu

Fujitsu is the leading Japaneseinformation and communicationtechnology (ICT) company offeringa full range of technology products,solutions and services. Programmedetails and agenda are indevelopment and will be availablesoon. Please visitwww.mobileworldcongress.com/partner-programmes for moreinformation.

Wednesday, 4 March 09:30 - 13:00Hall 8.0, Theatre A

Monday, 2 March09:00 – 17:00Hall 2, CC2 Auditorium

Wednesday, 4 March09:00 – 19:00Hall 8.0, Theatre B

Tuesday, 3 March09:30 - 13:00Hall 8.0, Theatre C

Wednesday, 4 March09:30 - 17:30Hall 8.0, Theatre C

Tuesday, 3 March15:00 – 19:00Hall 8.0, Theatre B

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Gamelab Mobile

Gamelab Mobile is an exclusive oneday conference and networkingevent bringing together mobilegaming experts from all around theworld. The program of conferences,presentations and paneldiscussions, featuring top notchexperts and executives fromleading companies, will focus on awide variety of topics liketechnology innovations, new gamegenres, digital distribution andbusiness models, global markettrends and industry challenges, etc.For updated information about theprogram and how to enroll, keepconnected atwww.mobileworldcongress.com/gamelab-mobile/.

How Do We Make Slim Perfect?

Gionee is an international mobilebrand with a 12-year history ofserving customers across theglobe. It is one of the top 10smartphone suppliers servingunique products to over 100million unique users globally. Thisyear, Gionee will show the world aproduct that refines the meaningof “perfectly slim.” Please be sureto join us and witness how wemake slim perfect.

GTI Summit 2015

GTI Summit 2015 aims to strive forspectrum policies favouring 4Gtechnologies, to propelsubsequent evolution of 4G, andto foster 4G-based innovativeservices and industry. Withinspiring speeches on trendingtopics, there will be plenty moreto expect: Spectrum Policy andPlanning in Leading Market of LTE;Progress and Planning on Top-notch Converged LTE TDD/FDDnetwork; Future of Evolving LTE;Progress and Planning on VoLTEand RCS; Business and ApplicationInnovation with 4G; Insight into3.5GHz Ecosystem; ProductRelease of Flagship VoLTE/RCSSmartphone and Internet ofVehicles(IOV).

Open Cloud Summit

Huawei is a leading ICT solutionsprovider. Our telecom networkequipment, IT products, and smartdevices provide solutions in 170countries and regions worldwide.With annual sales revenue of 39.6Billion USD in 2013, Huawei ranked285th on the Global Fortune 500.Together with our partners, we arebuilding a better connected world.

Innovation in Mobile: Now,New and Next

This full-day event will focus onmobile marketing, with a specialspotlight on innovation and “what’snext” in mobile technology, mediaand advertising. Agencyexecutives, brand marketers, aswell as leaders from carriers and aselect group of pre-IPO companiesproducing next-generation mobiletechnology come together toexplore the current and futurelandscape of mobile. Topics willrange from mobile measurement towearable tech and Internet-of-Things, to emerging automobiletechnology, with a focus on US,Europe and high-growth emergingmarkets. Speakers and sessions tobe announced.

IBM MobileFirst TheatreSession

IBM MobileFirst enables new ways towork that empower employees andbetter serve customers. Join us toexplore mobility through the eyes ofIT and business leaders like you. Wewill share client success stories thatdemonstrate how IBM combinesmobile technology and industrycapabilities to help you becomemore effective in your role. Learnhow our broad and flexible IBMMobileFirst portfolio can help youanywhere along your mobile journey.

Tuesday, 3 March09:00 – 13:00Hall 8.0, Theatre F

Tuesday, 3 March09:30 – 14:00Hall 8.0, Theatre E

Monday, 2 March14:30 – 18:00Hall 8.0, Theatre D

Thursday, 5 March09:30 – 16:00Hall 8.0, Theatre D

Monday, 2 March09:00 – 19:00Hall 8.0, Theatre F

Tuesday, 3 March15:00 – 19:00Hall 8.0, Theatre C


Partner Programmes

Virtualized IP Platforms. TheFoundation for Agile andProfitable Mobile Networks

In the rapidly evolving world ofmobility, carriers need toeffectively and efficiently addressuncertainty and rapid change, andthose who adapt fast will be themost successful. This engenders aneed for an IP network platformthat can change as quickly ascustomer preferences change,supports today's applications andservices, accommodates as of yetunforeseen demands on thenetwork, and ensures operationaland security policies are enforcedthroughout your network, yoursystems and most importantlyyour customer data.

Mobile Forward: DataEverywhere

By Invitation OnlyMobile devices are transforminghow our consumers discover,engage and better experiencebrands. This year we will discussthemes that are dominating ourincreasingly connected lives; fromleveraging the immense datagenerated through mobileinteractions and knowing how to

use it, to connected devices andthe Internet of things, toopportunities for brands in thebattle for in-store customerengagement.

Mobile Media Summit @ MWC

Mobile Media Summit is back asthe official marketing andadvertising partner of MobileWorld Congress and will featureadvertising, digital, media andmobile leaders from the world’sbiggest agencies and brandsincluding: Nike, Mastercard, Nestlé,OMD, WPP, MEC, AKQA,Mindshare, Ogilvy and many more.Drawing in the most advertisers,this is the largest event in mobilemedia and advertising. Don’t missout on Mobile Media Summit.Learn more:www.mobilemediasummit.com/mms-at-mobile-world-congress- 2015/

Media and Entertainment in aMultiplatform World

From content production andmonestisation, to the moreesoteric aspects of transmediaand broadcast media thinking,NAB Show Collaborative will onceagain bring together innovativeindustry leaders, to share theirinsights and views on the future of

media and entertainment in multi-platform world. This year#Collaborative 2015 will furtherextend to cover luxury brands asbroadcast media entertainment,multi-platform TV and filmproduction, together with M&Emaster classes from the best inthe industry.



Wednesday, 4 March09:30 – 19:00Hall 8.0, Theatre F

Tuesday, 3 March13:00 – 16:00Hall 8.0, Theatre A

Tuesday, 3 March16:15 – 18:30Hall 8.0, Theatre D

Monday, 2 March10:00 – 19:00Hall 8.0, Theatre C

Wednesday, 4 March09:00 – 19:00Hall 8.0, Theatre E

Monday, 2 March15:00 - 19:00Hall 8.0, Theatre B

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Combine Performance,Sustainable Growth & Services

As a global specialist in energymanagement, Schneider Electricoffers integrated solutions tomake energy safe, reliable,efficient and green. While theTelecom business needs scaling upto meet ever growing demand, italso needs to reduce energyexpenses, improve sustainability,guarantee uptime and improveperformance of all critical sites.With a comprehensive offer ondata center solutions, services andsoftware, as well as sustainabilityand energy services, SchneiderElectric can help you solve yourchallenges. Watch OvercomeTelecom Challenges onwww.mobileworldcongress.com/schneider-electric.

Taiwan Excellence

For a second year, Taiwan TradeCenter, Barcelona will present aunique programme at Mobile WorldCongress. Focusing on five keyindicators: R&D, Design, Quality,Marketing, and “Made in Taiwan,”we are known for assisting Taiwanbusinesses and manufacturers topromote their products andservices in international markets.

Join us as we explore howbusinesses and manufactures canconnect in the international market.

App DeveloperConferences

Mobile App Development forWindows Devices

Whether you’re currently aMicrosoft developer or just curiousabout what we’ve been up to, joinWindows in Hall 8 for a tour ofwhat’s new. Go deep witheducational sessions ondevelopment and design, then gethands-on with the tools. Find outwhat programs, offers andresources are available to helpyour app reach millions of userson Windows phones, tablets andPCs. Check back for more detailson session topics and don’t forgetto visit our development expertsat the Microsoft booth in Hall 2.

App Developer Conferencepresented by Twitter & Fabric

Twitter and Fabric will present anApp Developer Conference.Programme details and agendaare in development and will beannounced soon. Please visit

www.mobileworldcongress.com/partner-programmes for moreinformation.

Forum SeriesMOBILE SECURITY FORUM

Business and the PartnerOpportunity for the Internetof Things

Businesses today rely on the cloudto deliver new services for theircustomers quickly and efficiently.The complexity of connectingdevices together and keepingthem up to date, secure,monitored and always on is top ofmind. Businesses are no longersure if they can trust those devicesto work as they should, or to keepdata safe, private and within theircontrol. AVG will discuss how tomaximise this opportunity forbusiness and simplify success inan IoT world.

Monday, 2 March09:00 – 13:00Hall 8.0, Theatre B

Monday, 2 March09:00 – 19:00Hall 8.0, Theatre E

Monday, 2 March15:30 – 19:00Hall 8.0, Theatre A

Tuesday, 3 March09:00 – 13:00Hall 8.0, Theatre B



Partner ProgrammesLTE FORUM

Expanding the LTE boundaries

While LTE deployments are still achallenge for operators, theincreasing adoption of LTE devicesis pushing the industry to delivernew answers. Increased traffic andcustomer expectations are drivingsolutions such as LTE-A, FDD/TDDconvergence with carrieraggregation and adaptive antennasystem implementations. In this LTE session, operators andvendors will share theirexperiences and solutions toeffectively drive this innovationroad, with the 5G destination inthe horizon.

Power HourPower Hour Presenters:

Stay Protected, StayConnected – The Next TechRevolution

Open Platform for NFV(OPNFV)

Thursday, 5 March11:30 – 12:30Hall 8.0, Theatre B

Thursday, 5 March10:00 – 11:00Hall 8.0, Theatre B


VoLTE Deconstructed

Gain an essential understanding of VoLTE, includingthe architecture, operations, and the key capabilitiesand services provided by the IMS framework.

Agenda: 10:30 – 12:00 VoLTE ARCHITECTURE13:00 – 14:30 VoLTE OPERATIONS14:30 – 16:00 VoLTE, ViLTE, RCS and WebRTC

The Ultimate Guide to Network Transformation

Get a critical understanding of NFV and SDN,including the benefits, challenges, and otherconsiderations to ensure an efficient and successfultransition towards next-gen architecture.

Agenda:10:30 – 12:00 Transforming CSP Networks13:00 – 14:30 Capacity and Reliability in the NFV World14:30 – 16:00 NFV/SDN Interworking

Tuesday, 3 March10:30 – 16:00Hall 8.1, Room CC8.17 A/B

Wednesday, 4 March10:30 – 16:00Hall 8.1, Room CC8.17 A/B

Training Programmes Award Solutions Training Programmes are opento all pass holders. For questions or additionaldetails, contact [email protected] call +1 469 831 2199.


Choose Your Pass

Pricing Notes & Discount Information

• Passes provide access to all four event days• Prices shown above do not include VAT• GSMA Members are eligible to receive a 30% discount on all passes sold by the GSMA • The official currency of Mobile World Congress is the Euro• Accepted forms of payment are credit cards and wire transfer

* EVP pass holders who have been shortlisted in the Global Mobile Awards will be granted access to Hall 4 for the Awards Ceremony.Visit www.globalmobileawards.com for more information.

My MWC – The Official GSMA Event AppOur event customisation and planning tool • • • •Exhibition 1,900 exhibitors showcasing the latest products, devicesand technologies

• • • •4 Years From Now (@ Fira Montjuïc)4YFN is an international programme presented by MobileWorld Capital Barcelona and GSMA that brings together thebest mobile start-ups and entrepreneurs with investors,accelerators, incubators and corporations from the mobileecosystem

• • • •GSMA SeminarsInsights and developments on key GSMA and industryinitiatives

• • • •Partner Programmes Partner Events, App Developer Conferences, Forum Series,Training Programmes, Power Hour sessions and more!(Pre-registration may be required for attendance)

• • • •Keynotes & Conference SessionsIncludes access to conference presentations • • •Global Mobile Awards Ceremony Tuesday, 3 March. Watch as the industry’s best receiverecognition*

• • •GSMA Intelligence Report Receive a complimentary copy of the quarterly GSMAIntelligence Report

• •VIP Networking Lounge AccessFind a seat, hold a meeting or make new contacts in theexclusive VIP Networking Lounge

• •Conference Lunch Network with fellow attendees in the centre of the action • •Dedicated Pre-Event Customer ServiceReceive expedited assistance when contacting our customer care teams

• •Pre-Event Mobile World Live WebinarParticipate in a pre-event update from key leaders in themobile ecosystem

• •The Platinum Experience Experience unparalleled networking opportunities andexclusive access to key industry leaders

•

ExhibitionVisitor Pass€749

Silver Pass €2,199

Gold Pass €2,699

Platinum Pass €4,999


Registration Info

Registration Opening Hours

All hours are provisional. Please visit www.mobileworldcongress.com/attend/registerfor up to date information on opening hours.

DATE BARCELONA AIRPORT T1 & T2B FIRA GRAN VIA

Friday, 27 February 09:00 - 20:00 n/a

Saturday, 28 February 09:00 - 20:00 09:00 - 18:00

Sunday, 1 March 09:00 - 00:00 09:00 - 20:00

Monday, 2 March 07:00 - 16:00 07:00 - 20:00

Tuesday, 3 March n/a 07:30 - 19:00

Wednesday, 4 March n/a 07:30 - 19:00

Thursday, 5 March n/a 07:30 - 16:00


Visa Information

GSMA can provide attendees with a supporting visainvitation letter which you can request through theregistration system (please fill in your passportdetails in ‘Step 2 – Personal Data’). You must havepaid your registration fee in full, as well ascompleting the Passport Details section, in order toreceive visa support.

If you do not require a visa, please do not apply forvisa support as the GSMA will not issue supportinginformation for nationalities that do not require a visa.

For more information visit our Registration FAQs page:www.mobileworldcongress.com/reg-faqs

Final Confirmations

Attendees will receive a Final Confirmation via emailonly after completing your registration and payment infull. Your Final Confirmation must be brought with youonsite to collect your badge.

Registration Services in GSMAOfficial My MWC Event AppThe NFC / Digital Badge is a feature available in GSMAOfficial My MWC Event App which allows you to useyour NFC-enabled and non-NFC handsets to accessMobile World Congress without the need to show yourID once the photo has been verified at badgecollection.

You can download the GSMA Official My MWC EventApp by entering “GSMA” in your app market andselecting ‘My Reg and My Badge’ from within theGSMA app side menu.

Note: to use the NFC Badge, your handset must beNFC-enabled and running on Android 4 or WindowsPhone 8 operating systems.

Age Restriction

Admission to Mobile World Congress is restricted toindustry professionals and application developers. Allattendees must be 16 years or older. Any requests forvisitors under the age of 16 must be put in writing [email protected]. Requestsmust be approved by GSMA prior to the event.Attendees under the age of 16 will not be able to enterthe event without GSMA’s prior written approval.

Registration Enquiries

To learn about our substitution or cancellationpolicies, or for other registration-related questions,you can find additional information on ourRegistration FAQs page:

www.mobileworldcongress.com/reg-faqs

General Queries:

[email protected]

Exhibitor Queries:

[email protected]

“MWC starts to look likethe Louvre – impossibleto visit even in one week!Great to be here!!” @jorgecrr

“I have attended manytrade shows but noneas good as this one!” @GoSkytext

#MWC14 as always, a great tradeshow. Serious business. See younext year” @ylechelle

The Star Alliance™ Members Airlines have again beenappointed as the Official Airline Network for GSMA MobileWorld Congress 2015.

To obtain the Star Alliance Conventions Plus discounts please followthe below steps to access the Conventions Plus online booking tool.

• Visit www.staralliance.com/conventionsplus/delegates/

• Under “Delegates login” enter conventions code LH07S15

Registered participants plus one accompanying person travelling to the event can qualify for a discount ofup to 20%, depending on fare and class of travel booked. The participating airlines for this event are:

To obtain these special fares or discounts and for booking office information please visit www.staralliance.com/conventionsplus/delegates/.

• Adria Airways• Aegean Airlines• Air Canada• Air China• Air New Zealand• ANA• Asiana Airlines• Austrian Airlines• Avianca

• Brussels Airlines• Copa Airlines• Croatia Airlines• EgyptAir• Ethiopian Airlines• EVA Airways• LOT Polish Airlines• Lufthansa• Scandinavian Airlines

• Shenzhen Airlines• Singapore Airlines• South African Airways• SWISS International Air Lines• TAP Portugal• THAI• Turkish Airlines• United

Travel Information


International Travelers Save

Up To 20% with the StarAlliance™ Network

Hotel Accommodation

Once again, we were proud to have b network as ourOfficial Supplier for Hotel Accommodations forMobile World Congress. In partnership with theBarcelona Hotel Association, b network has secured arange of great accommodation solutions at everyprice point and is ready to assist with accommodationbookings at more than 300 hotels from two-starbudget to five-star luxury in the Barcelona area.

b network has negotiated with the majority of thecity’s hotels to provide the best possible rates forMWC attendees. b network’s rates are usually 25%to 50% lower than rates on the direct market(depending on the type of room).

Book your accommodation while great locationsand prices are still available!

Tel: +34 93 550 03 50Fax: +34 93 414 17 86Email: [email protected] Web: www.mobileworldcongress.b-network.com


Barcelona: A Magical City

There are few cities in Europe – oraround the world – that have anallure quite like Barcelona.Whether you’re interest lies inamazing architecture, sandyMediterranean beaches, danceand culture, historical significance,vibrant party scenes, orgastronomical delights, Barcelonahas something for you. You’lldefinitely want to soak up the citywhile you’re in town for MWC. Besure to schedule some timebefore or after the event toexperience the best of Catalonia!

Your Arrival

Most attendees enter the city viaBarcelona Airport, which islocated just ten minutes awayfrom Fira Gran Via and is servedby more than 110 airlines. Ofcourse, the city is also served bythe AVE high-speed train, whichconnects with the European Railnetwork via Madrid.

Getting Around

Public transport in Barcelona isconvenient, inexpensive, andreliable. Between the city’sunderground Metro system, trains,buses and plentiful taxis, you’llfind it very simple to make yourway anywhere you’d like to go.Transport options and routeschange each year; find this year’sinfo on our site. Visitwww.mobileworldcongress.com/transportation to learn more..

See the Sights

Everyone you ask will name adifferent Barcelona sight as theirfavorite. From the pedestrianavenue Les Rambles and theGothic Cathedral to the as-yet-unfinished Sagrada Familia churchor the works of Antoni Gaudí,there is much to see. BarcelonaTurisme has a wonderful website,www.barcelonaturisme.com, tohelp you narrow down your manyoptions.

Stay Safe

Barcelona is a safe city.Nevertheless, while you are visitingwe suggest taking common-senseprecautions as you would whenvisiting any major city, includingcarrying only as much cash as youneed, keeping an eye on yourpersonal belongings, both insideand outside the Congress venue,and remaining vigilant in crowds,restaurants and on publictransportation. Watch out forpeople creating distractions anddiversions. Also, we stronglysuggest you remove your Congresspass when you leave the venue, soas not to advertise that you’recarrying the latest mobile devices.

However, if you do experience asecurity incident while inBarcelona, please call +34 900 772015, a free 24-hour securitytelephone number providingassistance and information duringthe event days. Making a reporthelps the city to fight petty crime.This service covers the entire cityof Barcelona - not just the eventvenue - and the number will beprinted on the back of yourCongress pass for easy reference.

Be sure to visitwww.mobileworldcongress.com/travel for more information andhelpful links.

“In most cities, when you wantto see great art, you go to amuseum. In Barcelona, youjust take a walk.” – Jim Ferri

“A few hours at #MWCand one knows why it’sa world class thoughtleadership conference!” @tech_mahindra


Sponsors & Partners2015 SPONSORS & PARTNERS

OFFICIAL SUPPLIERS

OFFICIAL MEDIA PARTNERS

SUPPORTING SPONSORS

SUPPORTERS


GLOBAL MOBILE AWARDS

CATEGORY SPONSOR

MINISTERIAL PROGRAMME AND MOBILE WORLD SUMMIT

OFFICIAL SPONSOR

APP PLANET

APP PLANET OFFICIAL SPONSOR

APP PLANET SUPPORTING SPONSORS

APP PLANET MEDIA PARTNERS


Sponsors & Partners

PARTNER EVENTS

OFFICIAL INDUSTRY PARTNERS

FORUM SERIES

POWER HOURS

TECHNOLOGY TRAINING PARTNER


Media, Research, &Association Partners

SUPPORTING PARTNERS

In an effort to minimise the environmental impact of our events, the GSMA has created the MWCGreen Initiatives programme to promote reduced material usage and waste at Mobile World Congress.This item is delivered digitally to reduce our production of printed materials.

GSMA and Mobile World Congress logos are property of the GSM Association.All other trademarks and logo marks are the property of their respective owners.

- sinder€¦ · 2014 85,916 record-breaking attendance of 16% north america 3% americas 3% africa...

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