© 2015 mintel group ltd. all rights reserved. confidential to mintel. david luttenberger, cpp...
TRANSCRIPT
© 2015 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.
David Luttenberger, CPP
Global Packaging Director
Mintel Group Ltd.
Aerosol Insights
2
The insights behind your next big idea
Who Is Mintel?
Consumers Markets Innovation Trends
We ask 30,000 people for their opinions each month.
We track consumer spending in 3,000 markets across 34
countries.
We cover 33,000 new product launches from 62 countries
each month.
We track more than 70 consumer lifestyle trends and
thousands of observations on a daily basis.
3
New Aerosol Package Introductions Outpacing General CPG Packaging
Source: Mintel GNPD *Food, Drink, BPC, HH, Household, Pet care *Relaunch base was 17 products
2010 2011 2012 2013 2014 20150.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Global Aerosol Product Introductions, By Launch Driver, Jan. 2010 - Sept. 2015
New Product
New Variety/Range Extension
New Packaging
Relaunch*
New Formulation
2010 2011 2012 2013 2014 20150.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%
Global New Product* Introductions, By Launch Driver, Jan. 2010 - Sept. 2015
New Product
New Variety/Range Ex-tension
New Packaging
Relaunch
New Formulation
Packaging Analyst POVThe growth of packaging as a launch driver signals a recognition of the growth of the role “functional” packaging can bring to brand; to help create next-level engagements with shoppers and consumers.
4
Latin America Leads Introduction Growth By Region
Source: Mintel GNPD *MEA’s growth from a statistically small base
2010 2011 2012 2013 2014 20150.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Aerosol Product Introductions Growth By Region
Europe
Asia Pacific
Latin America
North America
Middle East & Africa
Packaging Analyst POVIn emerging or “under-served” markets, brands are using functional packaging attributes as brand messaging platforms.
5 Source: Mintel GNPD
2010 2011 2012 2013 2014 20150.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Aerosol Product Introductions By Top 10 End-use Categories
Deodorants Hair ProductsAir CareSkincare Shaving & DepilatoriesFragrances Hard Surface CarePest ControlHealthcareColour Cosmetics
Skin Care A Global Growth Leader
Packaging Analyst POVWhile deodorants dominate by product type for aerosols, skin care product growth between Jan. 2010 – Dec. 2014 reached 170% and has outpaced that growth through Sept. 2015.
6 Source: Mintel GNPD
North America
272
213
194192
157
85
73
6150 49
Top 10 Companies Introducing Aerosol Products
Procter & Gamble
SC Johnson
Unilever
Limited Brands
L'Oréal
Reckitt Benckiser
Energizer Holdings
Bayer
Henkel
Walgreen
Top 3 On-pack Claims• Botanical/Herbal 33%• Eco-friendly Product 32%• Time/Speed 27%
Top Categories • Hair care• Air care• Skin care
7 Source: Mintel GNPD
Latin America
470
216
181
180
145
125
79
7872
66
Top 10 Companies Introducing Aerosol Products
Unilever
SC Johnson
Beiersdorf
Procter & Gamble
Coty
Reckitt Benckiser
Colgate-Palmolive
Botica Comercial Farmacêutica
L'Oréal
Avon
Top 3 On-pack Claims• Eco-friendly Product 66%• Long-lasting 41%• Male-oriented 35%
Top Categories • Deodorant• Air care• Hair care
8 Source: Mintel GNPD
Europe
Top 3 On-pack Claims• Long-lasting 38%• Dermatologically tested 27%• Male 23%
Top Categories• Deodorant• Hair care• Air care
1,030
783
721659
542
387
303
238
176152
Top 10 Companies Introducing Aerosol Products
Unilever
Procter & Gamble
L'Oréal
Henkel
Beiersdorf
Coty
SC Johnson
Reckitt Benckiser
DM Drogerie Markt
Oriflame
9 Source: Mintel GNPD
APAC
Top 3 On-pack Claims• Eco-friendly Product 32%• Long-lasting 32%• Male-oriented 29%
Top Categories• Deodorant• Air care• Skin care
478
207
195180
174
152
121
81
7977
Top Companies Introducing Aerosol Products
Unilever
SC Johnson
Procter & Gamble
Coty
Beiersdorf
Reckitt Benckiser
L'Oréal
Raymond Group
Mandom
S.T. Corporation
10 Source: Mintel GNPS
Middle East/Africa
166
85
8076
65
57
53
39
3332
Top 10 Companies IntroducingAerosol Products
Unilever
SC Johnson
Beiersdorf
Reckitt Benckiser
Procter & Gamble
Coty
L'Oréal
Revlon
Lenthéric
Dis-Chem
Top 3 On-pack Claims• Eco-friendly Product 43%• Long-lasting 34%• Male-oriented 31%
Top Categories• Deodorant• Air care• Fragrance
11
Masculine Is theNew Millennial
46% of gender targeted launches in 2013 were aimed at men.
Beauty and personal care productsare among those men are increasingseeking out in a bid to look better, feel better about themselves,and gain confidence.
• 21st most popular globally• 36th most popular in the US
6th most popular in India
On-pack Male-oriented Messaging/Graphics
12
Be Clear. Be Quick. Be Honest. Don’t Stereotype.
Looking forward, brands that can appeal to men’s desire for simplicity, while still offering functional, gender-relevant benefits, should stand to gain traction, no matter the package format.
Paula’s Choice
What It Does• Gives a close, smooth shave• Protects skin from razor burn• Rich cream rinses easily
Old SpiceFresh Lime
What It Does
13
Shifting Gears
14
“Our package works for us
because ___________.”
Creating Emotional, Practical, Rational Connections With Consumers
15
“Our package makes
consumers’ lives ___________.”
Creating Emotional, Practical, Rational Connections With Consumers
16 Source: WestRock/MWV 2015 Packaging Matters
Can’t Get No [Spraying] Satisfaction
Beauty Care Personal care Fragrance Household0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Ease of Spraying/Pumping
Importance
Satisfaction
17
The Packaging Satisfaction Index helps identify the gap between how consumers view packaging’s “Importance” and “Performance”
Attrac
tiven
ess
Distinc
tive
EZ To
Carry
EZ To
Find @
Hom
e
EZ To
Iden
tify
Intu
itive
To Use
Eco-fr
iendly
Mat
erial
Mini
miza
tion
EZ To
Open
Usefu
l Inf
o
EZ To
Press
/Pum
p
EZ To
Reclos
e/Res
eal
EZ To
Get P
rodu
ct O
ut
Main
tains
Inte
grity
Prote
cts…
Break
/Spil
l
100%
Disp
ensib
ility
0
10
20
30
40
50
60
70
80
Importance
Performance/satisfaction
The Transition from Disruption To Solutions
Source: MWV Packaging Matters. Feb. 2013
Note: 3,000 US consumers. Based on 17 attributes asked of all categories
18
Aerosol White Space
• Opportunities• Challenges• Questions
Source: Mintel BPC Packaging Inspirations
19 Source: Mintel GNPD
PET Challenging Aluminum?
Metal a
luminium
Metal st
eel
Plastic u
nspeci
fied
Plastic L
DPE
Glass c
oloured
Metallis
ed Fi
lm
Plastic P
ET
Plastic P
E
Plastic o
ther0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Aerosol Product Introductions, Globally, By Pack Material
201020112012201320142015
In June 2015, Nordica was the first to use “SprayPET”
from APPE
20 Source: Mintel GNPD
Function Vs. Form
Colgate Ecuador Method Home
21 Source: Mintel GNPD
Form, Function and Engagement
Unilever’s “compressed” product and can technology
22 Source: APP http://www.lumson.com/en/airless-system/tag-system
Airless Challengers
• Airless dispensing• Plastic container• Bag-in-bottle
construction• Claims 100%
evacuation
23 Source: AFA Dispensing Group
Airless Challengers:Bridging The Gap Between Triggers and Aerosols
• Represents a hybrid between triggers sprayers and aerosol
• Bag-in-bottle construction• Non-pressurized• Propellant-free/airless• Prolonged mist-like spray• Re-usable container• 99% product evacuation
24 Source: Mintel GNPD
Same Thing Only…Creepier?
PHD Skincares’ “Never Miss A Spot” wand for spray lotions
Temis’ directional sore through spray applicator
25 Source: Miists.com
The MiiSTS line of OTC ultra slim health/hygiene products is a
pioneer in ultra-slim packaging.
It features flat valve technology embedded in an injection
moulded, ultrasonically welded two-piece container.
This pack could be a technology transfer candidate
into the food, drinks, pet care or household products category.
Spray Solutions
26
Identify and work to fill the gap between packaging
importance and satisfaction.
Key Takeaways and Points of View
Series102468
10121416
ImportanceSatisfaction
27
It’s OK not to look like every other package in the category.
It’s not OK not to look like any other package in the category.
Key Takeaways and Points of View
28
Think about how packaging can become the value-driver
and brand-messaging platform.
Key Takeaways and Points of View
29
Our package makes consumers’ lives
___________.
Key Takeaways and Points of View
© 2015 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel. mintel.com
David Luttenberger, CPPGlobal Packaging Director
Tel: 856-292-8292Email: [email protected]: @packaginggeek
Thank you. Let’s stay in touch.