© 2016 hong kong designers association. all rights reserved. 0© 2016 hong kong designers...


Content

1. About GDA P.2

2. About DNA P.2

3. About the Organiser P.2

4. About the Sponsors P.3

5. Call for Entries P.3

5.1 Eligibility & Guidelines P.3

5.2 Design Categories P.4

5.3 Submission of Entries P.9

5.4 Important Dates P.10

5.5 Fees P.11

5.6 Payment P.13

5.7 Benefits P.14

6. Judging P.17

6.1 Judging Panel (GDA) P.17

6.2 Judging Criteria P.27

6.3 Terms & Conditions P.28

6.4 Judging Panel (DNA) P.33

6.5 Judging Mechanism P.36

6.6 Judging Criteria P.36

6.7 Terms and Conditions P.36

7. FAQ P.41

7.1 General P.41

7.2 For Awardees P.46

7.3 For Students P.46

8. Contact Us P.47


Hong Kong Designers Association Global Design Awards 2016

1. About GDA

The 40th anniversary of HKDA Global Design Awards (HKDA GDA) would significantly

trigger a turning point to becoming “the brand” for excellent global designs. This version

is also ready to unveil a remarkable page for the design history of Hong Kong.

HKDA GDA has been one of the most established multi-disciplinary design competitions in

the Asia-Pacific region organized by HKDA since 1975. It is not simply a design competition

to honour global design excellence, but also acts as an engine to energise a series of

events as a yearlong campaign that aims to promote Hong Kong designs internationally

and to enhance Hong Kong as one of the major creative hubs in Asia-Pacific.

Milestones:

1975 Firstly established

1980 Became a biennial event HKDA Awards

2011 Revamped to become the HKDA Global Design Awards HKDA Awards

2013 Attracted over 2,000 entries from approximately 40 destinations around the world

2016 Celebrate the 40th anniversary of HKDA GDA

2. About DNA

To celebrate the 40th anniversary of HKDA Global Design Awards (HKDA GDA), a brand

new Design NextGen Awards (DNA) for students will be launched to nurture the young

design generation. The objectives of DNA are to cultivate appreciation and enthusiasm of art

for a synthesis of art, business, culture and design, and at the same time, enrich customer

experience by enhancing touch points with the narration of global creativity. HKDA and

partners join hands to call for talents to submit portfolios with the theme “the Next Design”.

3. About the Organiser

Established in 1972, the Hong Kong Designers Association (HKDA) is the first of its kind

in Hong Kong for practicing designers and design administrators, with aims to uphold the

status of design practitioners and to encourage the use and the appreciation of quality

design in the community.


4. About the Sponsors

Major Sponsor

Create Hong Kong (CreateHK)

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the

project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or

recommendations expressed in these materials/events (or by members of the project team) are those of the

project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative

Region, the Communications and Creative Industries Branch of the Commerce and Economic Development

Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting

Committee.

5. Call for Entries

5.1 Eligibility & Guidelines

Global Design Awards (GDA)

HKDA warmly invites designer, design’s owner or user of design (client), brand’s

owner, its designer or its design consultancy to participate in the HKDA Global

Design Awards 2016, without limit of submission.

Please note below the only criteria to apply:

The entry must have actually been produced and (in the case of commercial designs)

have become available in any market(s) between 10 November 2013 and 31 January

2016.

Design NextGen Awards (DNA)

Any local design students currently enrolled in any post-secondary design

programmes registered in Hong Kong, or any recent design graduates who have

completed an equivalent design programme as stated above in Hong Kong for less

than a year (no earlier than 1 January 2015), are eligible to participate in the Hong

Kong Designers Association Design NextGen Awards (HKDA DNA) for students

competition.

Local Design Students shall register and submit entry only through the Online

Registration System. No physical entry will be accepted.

http://hk-gda.com/

http://hk-gda.com/


5.2 Design Categories


Four Design Categories with 41 Sub-Categories

Digital

- Apps (for all mobile devices)

- Digital Campaign (incl. integrated campaigns, viral, branded content and

more) [NEW!]

- Online Film & Video (on the internet incl. comedy, live events, music,

motion graphics and more) [NEW!]

- Social (incl. content and marketing across all platforms) [NEW!]

- Websites & Mobile Sites (user experience & user interactive design)

[NEW!]

Graphics

- Assorted Promotional Item

- Book


- Character

- Editorial (incl. any sections of a book without covers)


- Environmental Graphics (incl. way-finding system, signage)

- Illustration – Commercial

- Illustration - Non-commercial

- Info Graphics [NEW!]

- Institutional & Marketing Literature (incl. annual report)

- Logo

- Packaging

- Photography – Commercial

- Photography - Non-commercial

- Poster - Commercial

- Poster - Non-commercial [NEW!]

- Poster - Thematic (incl. Cultural Promotion)


- Visual Identity System (incl. stationery set etc.)

- Typography – Commercial

- Typography – Non-commercial


Products (incl. Fashion)

- Automobile and Transportation [NEW!]

- Electronic & Electrical Consumer Product

- Fashion (clothing collection)

- Fashion Accessories (incl. timepieces, bags, eyewear, jewellery, etc.)

- Furniture

- Household (incl. domestic accessory, houseware & tableware etc.)

[NEW!]

- Industrial Product and Tools [NEW!]

- Office [NEW!]

- Toys & Children Products [NEW!]

Spatial & Environmental

- Architecture Interior & Public Area

- Exhibition & Window Display

- Hospitality & Entertainment Space

- Landscaping

- Office Space

- Residential Space (incl. show flat)

- Retail Space

- Showroom [NEW!]


Four Design Categories

Digital

Graphics

Products (incl. Fashion)

Spatial & Environmental


5.3 Submission of Entries


Please submit the actual design (if any) with the clearly noticeable Entry Label on

each package for identification. Entries submitted with missing entry labels will be

subject to disposal without further notice.

5.3.1 Digital Format

Min. no. of Image Files Required: 3 images

No larger than 5MB

Longest side at least 2400 pixels

RGB colour code for JPEG (.jpg) / PNG (.png) [All Awardees shall further submit the

same image of CMYK colour code in .tiff format with min. 300 dpi resolution]

If any websites or applications shall require login actions with usernames,

passwords, and/or promotional codes, please provide the specific username and

password, OR THREE promotional codes if applicable AND

Please provide a demonstration video

5.3.2 2D Format (for “Graphics’ category only)

Please deliver the entry by mounting the design / images/ computer print out, or all,

on the 2mm-thickness black board of 510mm x 760mm in size; MAX. THREE (3)

boards

Oversized Entry (larger than 510mm x 760mm): Unmounted, rolled and packed in a

tube

Undersized Entry (e.g. logo): Mounting the design on a 2mm-thickness black board

of 420mm x 594mm in size

Postal Deadline for Actual Entries:

By 5:00PM, 15th – 29th February, 2016 (Hong Kong Entrants)

By 5:00PM, 22nd February, 2016 (Non-Hong Kong Entrants)

Postal Address: Unit 216A, InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, HK

Attention to: Global Design Awards Office

Enquiry Email: [email protected]

5.3.3 3D Format

Oversized Entry (the longest side over 2.5m):

The actual entry shall only be delivered on 3rd – 4th March 2016

mailto:[email protected]


For any special requests, please contact Global Design Awards Office:

[email protected]


5.3.4 Digital Format

Each Local Design Student can submit ONE (1) entry only, each entry shall include:

i. a short description within 500 words,

ii. minimum THREE (3) images and up to TEN (10) images* and

iii. a URL for digital item(s)

* Image File Requirements:

Format: JPEG (.jpg) / PNG (.png) ONLY

Resolution (longest side): 2400 pixels or higher

Colour Mode: RGB

Max. Size: 5 MB each

5.4 Important Dates


Early Bird Registration

Before 31 December 2015

Regular Registration Before 20 February 2016

Submission of Entries Before 20 February 2016

Judging Session 5 - 6 March 2016

Awards Ceremony 15 July 2016

Exhibition 15 - 24 July 2016

Publication July 2016


Deadline for Online Submission 20 March 2016

DNA Briefing @ IDT Expo 3 - 5 December 2015

Judging Session 7 - 8 April 2016

Awards Ceremony 22 June 2016

Seminar / Workshop @ K11 24 / 25 June, 1 / 2 July 2016

Exhibition 22 June - 5 July 2016

Publication July 2016



Local Design Students can submit their entry via the Online Registration System from 1

December 2015 to 20 March 2016. It is the Local Design Students’ responsibilities to

upload their own design work to the Online Registration System on time. No late entries

will be accepted for all categories.

5.5 Fees

5.5.1. Registration Fee

Regular

The full registration fee for HKDA GDA 2016 is HKD1,500 per entry

Member

For HKDA members, please register online and log in to your personal account for

registration fee details

Non-Member

All entrants may be entitled to a 50% off Early Bird Special on registration fee at HKD750

per entry on or before 31 December 2015

http://www.hk-gda.com/


5.5.2. Publication Fee (Mandatory for all Winning Entries)

Hong Kong Entries

- Gold Package HKD1,960

- Silver Package HKD1,560

- Bronze Package HKD1,160

- Excellence Package HKD1,160

- Judge’s Choice HKD1,160

Non-Hong Kong Entries

Regular





Early Bird Special *





* To celebrate the 40th anniversary of the HKDA GDA, the entrant cum awardee will

receive the same discount rate for his/her registration and publication package. It means

if the entrant gets 50% off for registration, he/she will be eligible to have 50% off for the

publication package.


5.6. Payment (Applicable to HKDA GDA Entrants ONLY)

5.6.1 Payment Methods

Entrants may choose to pay online by PayPal, Visa Card, Master Card, American

Express (not applicable to Paypal), China UnionPay and Alipay are also available on the

submission platform. For Hong Kong entrants, cheque is also acceptable; T/T payment

will be available for overseas entrants only.

An extra handling fee will be applied to all payment methods:

Paypal, Visa Card, Master

Card, American Express

2.8 % of Registration Fee/ Publication Fee

+ HKD 5 per entry

China UnionPay 1.8% of Registration Fee/ Publication Fee

+ HKD 5 per entry

Alipay 2.0 % of Registration Fee/ Publication Fee

+ HKD 5 per entry

Cheque HKD 200 per transaction

T/T HKD 260 per transaction

5.6.2 Payment Documents (Not applicable to online payment)

Please send the Cheque (for Hong Kong entrants), Bank Draft or T/T Remittance Receipt

(for non-Hong Kong entrants) to the Global Design Awards Office:

Unit 216A, InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Hong Kong.

5.6.3 Payment Details

By Cheque

Payee: Hong Kong Designers Association Limited

By Bank Draft or T/T Remittance

Bank Name: HSBC (The Hong Kong and Shanghai Banking Corporation Limited)

Bank Address: Causeway Bay Branch, 1/F Causeway Bay Plaza II, 463-483 Lockhart

Road, Causeway Bay, Hong Kong

Swift Code: HSBCHKHHHKH

Account No.: 809-895030-838

Please mark GDA 2016, Invoice Number and Entry Number at the back of the cheque /

bank draft


Notes:

Global Design Awards shall not be responsible for any loss or damage of the

submitted entries due to delivery issues

Late submissions will NOT be accepted, and the Registration Fee will NOT be

refunded under all circumstances

5.7 Benefits


Awards for Design Professionals

Gold

Silver

Bronze

Excellence

Hong Kong Best

Judge’s Choice

For All Awardees (Gold, Silver, Bronze, Excellence and Judge’s Choice)

- GDA Awards Exhibition & Awards Presentation Ceremony 2016

- Opportunity of Media Exposure (until 30 Sep 2016)

- Opportunity to be featured in Exhibition & Conference (until 30 Sep 2016)

- Press Service


For Gold Awardees (Package at HKD4,900)

- Authorized to use the Endorsement Mark for Promotion until 31 Dec 2017

- GDA Online Exhibition in 2016/2017

- ONE Trophy

- Opportunity of Media Exposure in 2016/2017

- Opportunity to be featured in Exhibition & Conference in 2016/2017

- To be featured for up to 6 pages in the Annual Publication of HKDA (approx.

3,000 circulations) with ONE Complimentary Copy valued at HKD450

For Silver Awardees (Package at HKD3,900)



- ONE Certificate


- Opportunity to be featured in Exhibition & Conference in 2016/2017



For Bronze, Excellence AND Judge’s Choice Awardees (Package at HKD2,900)

- ONE Trophy



- ONE Certificate





Awards for Design Students

Full-Brain Innovator (FBI)

Gold

Silver

Bronze

Excellence

Best Design Educator

For the Full-Brain Innovator (FBI)

- Cash prize of HKD5,000, sponsored by Mr. Simon Leung, Tung Fat Ho Building

Material Limited (TFHBM)

For All Awardees (Full-Brain Innovator , Gold, Silver, Bronze and Excellence)

- ONE Trophy/Certificate

- Sponsoring the Making (TBC)



- Public Exhibition @ K11

- Potential Speaker at HKDA / HKDA GDA Events

- To be featured for up to 1 page in the Annual Publication of HKDA (approx.


- Entitlement as the DNA Ambassador to Promote Hong Kong Design to

Secondary Students

- Media Exposure


6. Judging


6.1 Judging Panel

6.1.1 Digital

Mara BINUDIN | US

CREATIVE DIRECTOR

AKQA

Named as one of Mashable’s “15 Rising Stars” in Advertising, Mara is one of the rare

female leaders in the digital creative industry. Speaker at the Art Director’s Club New

York, and One Show Interactive and Art Director’s Club Canada jury in 2015, Mara

champions experiences that embody three core values: memorable, meaningful and

usable.

Mara currently serves as Creative Director for AKQA’s New York office, leading creative

efforts for the agency’s key clients in telecommunications, fashion, and retail industries.

She was the driving force behind the viral ‘Inspire Her Mind’ campaign for Verizon, which

raises awareness around the lack of female representation in math and science. The

campaign led by a TV spot and an interactive experience received global attention in

outlets such as Fast Company, Mashable, Slate, Buzzfeed, Huffington Post, Good

Morning America and the Today Show.

Growing up in the Philippines, Mara spent the second half of her life in Paris, where she

worked for BETC Euro RSCG. During her time there, Mara led international campaigns

for brands like Evian, L’Oréal, Kenzo and Air France. Before joining AKQA, Mara was at

Tribal DDB in Toronto, where she powered and lit an award-winning 30-foot Christmas

tree using mobile technology and social media.

Masashi KAWAMURA | JP

CREACTIVE DIRECTOR & CO-FOUNDER

PARTY INC.

Masashi Kawamura is the Executive Creative Director & Founder of the Creative Lab

PARTY in Tokyo & New York. His background in coding and film directing helped him

create work that weaves together storytelling and technology, which has been recognized


in various international award shows. He continues to explore creativity in a variety of

fields beyond advertising, including music videos, product design, and digital installations,

and has been chosen as one of the Creativity magazine’s "Creative 50" and Fast

Company’s “100 most creative people in business”.

Tobias van SCHNEIDER | US

FOUNDER & DESIGNER

HOUSE OF VAN SCHNEIDER

Tobias van Schneider is a German multi-disciplinary maker of useful, curious and

beautiful things. Originally born in Germany, and raised in Austria, he now lives and

works as a designer, founder, speaker, mentor and maker in New York City.

Tobias started his career by dropping out of high school at 15, and then made grand

plans of becoming a software engineer. After realising he, quite frankly, sucked at it,

Tobias began teaching himself design at the age of 16.

After opening his own design studio, Tobias had the honour to develop products and

services in a wide range of categories for companies such as Red Bull, Google, BMW,

Wacom, Sony, Fantasy Interactive, Stinkdigital, Toyota, Ralph Lauren, Bwin, to name a

few.

As part of his quest for overachievement, Tobias has been honoured with the NET

Magazine Designer of the Year Award & Art Director of the Year award. He also serves

as a member on the Board of Directors at AIGA NYC and is supporter, advisor and

mentor to a variety of programmes around the world, including Cannes Lions, Hyper

Island, Art Directors Club & the FWA.

For the past two and a half years, Tobias has helped to build new products as Art Director

& Lead Product Designer at Spotify in New York. During this time, Spotify grew from 15

million users to 70+ million, becoming the leading music streaming service in the world.

Tobias’ work has been published in highly acclaimed press such as Fast Company, Inc

Magazine, net Magazine, Computer Arts, Wired, First Round Capital, Business Insider,

Washington Post, The Next Web.

In his spare time Tobias is the co-founder of Semplice, a portfolio system and community

used by thousands of the world’s leading designers who represent brands such as HUGE,


BBDO, Tumblr, Disney, Apple, Firstborn, Unit9, R/GA and Razorfish. Since the launch,

the Semplice has quickly grown into one of the leading portfolio systems for creatives.

In addition to his mentoring work, Tobias is advisor and creative director at Memomi. He

has played a crucial role in creating the brand and overseeing the user experience to help

establish the world’s first digital mirror software platform called Memory Mirror. Memomi

aims to revolutionise the interactive shopping experience and recently launched with

selected partners such as Intel, IBM, Sony and Panasonic.

6.1.2 Graphics

Connie BIRDSALL | US

CREATIVE DIRECTOR

LIPPINCOTT

Connie leads the design practice at Lippincott and is a member of the Lippincott

Management Team. Her experience encompasses over 20 years of directing and

designing global corporate and brand identity, marketing communications, information

design, launch and implementation programs, and developing the tools and processes

for successful brand management.

She has directed programs for Ameriprise, AT&T, The Bank of New York, Citi, Coca-Cola,

Comcast, DaimlerChrysler, Delta Airlines, Earth Pledge, eBay, FedEx Services, Goldman

Sachs, The Hershey Company, IBM, Lighthouse International, Loeb, MasterCard,

Samsung Group, Signature Flight Support, SK Group, Sprint, Starbucks, Time Warner,

UPS, USG and Zoetis.

Connie has held positions on the national board of the American Institute of Graphic Arts

(AIGA) and served on the New York Chapter board as secretary/treasurer. She is also a

member of the Design Management Institute. The magazines AIGA, Communication Arts,

and Graphis have all cited her work for excellence. The Cooper-Hewitt National Design

Museum featured the Continental Airlines program in their exhibition “Mixing Messages:

Graphic Design in Contemporary Culture.” She has won international design awards for

her work with IBM. Connie also speaks frequently on the power of design success and

lectures on identity and design management, best practices for identity development, and

brand management.

Connie holds a B.F.A. from Kansas City Art Institute and an M.F.A. from Cranbrook

Academy of Art.


Debbie MILLMAN | US

CHIEF MARKETING OFFICER

STERLING BRANDS

Named “one of the most influential designers working today” by Graphic Design USA,

Debbie Millman is also an author, educator, brand strategist and host of the podcast

Design Matters. Debbie is Chief Marketing Officer at Sterling Brands, where she has

worked with over 200 of the world’s largest brands. As the founder and host of Design

Matters, the first and longest running podcast about design, Millman has interviewed

more than 250 design luminaries and cultural commentators, including Massimo Vignelli,

Milton Glaser, Malcolm Gladwell, Dan Pink, Barbara Kruger, Seth Godin and more. In the

ten years since its inception, the show has garnered millions of downloads and a Cooper

Hewitt National Design Award.

Debbie is the author of six books, including two collections of interviews that have

extended the ethos and editorial vision of Design Matters to the printed page: How to

Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. Both

books have been published in over 10 languages. In 2009 Debbie co-founded with

Steven Heller the world’s first graduate program in branding at the School of Visual Arts

in New York City. Now in its fifth year, the program has achieved international acclaim.

The inaugural class wrote and designed the Rockport book Brand Bible: The Complete

Guide to Building, Designing and Sustaining Brands, in 2013 the students created

branding for the Museum of Modern Art’s retail program, Destination: New York and most

recently the class of 2015 worked to reposition a Kappa Middle School in Harlem.

Debbie’s written and visual essays have appeared in publications such as The New York

Times, New York Magazine, Print Magazine, Design Observer and Fast Company. She is

the author of two books of illustrated essays: Look Both Ways and Self-Portrait As Your

Traitor; the latter of which has been awarded a Gold Mobius, a Print Typography Award,

and a Bronze Medal from the Art Directors Club. Her artwork has been exhibited at the

Chicago Design Museum, Anderson University, School of Visual Arts, Long Island

University and The Wolfsonion Museum. She has been artist-in-residence at Cranbrook

University, Old Dominion University and Notre Dame University, and has conducted

visual storytelling workshops at Academy of Art University in San Francisco, the

University of Utah, Hartford University and the High School of Art and Design in New

York. She has designed wrapping paper and beach towels for One Kings Lane, greeting


cards for Mohawk, MOO and Card-To-Art, playing cards for DeckStarter and sketchbooks

for Shutterstock.

Debbie is President Emeritus of AIGA, one of five women to hold the position in the

organization’s 100-year history. She is also a past board member and treasurer of the

New York Chapter. She is a frequent speaker on design and branding and has

moderated Design Yatra in India, presented keynote lectures at Rotman School of

Management, Princeton University, Michigan Modern, the Melbourne Writers Festival in

Australia, Design Thinkers in Toronto, the American Package Design Summit, the

Festival of Art and Design in Barcelona, and many more. She has been a juror for

competitions including Cannes Lions, The Art Directors Club, The Type Directors Club,

Fast Company, HOW Magazine, Print Magazine, ID Magazine, AIGA, The Dieline, and

more. Currently, Debbie is the Editorial and Creative Director of Print Magazine, the

oldest magazine about design in the United States.

Jumping HE | DE

FOUNDER & DESIGNER

HESIGN

Jumping He was born in 1973, China. He is now living in Berlin, working as a graphic

designer, professor and publisher.

He studied graphic design at the China Academy of Art (1991-1994), Meisterschule of

Fine Arts in Berlin University of Arts (1997-2001) and had his PhD. of cultural history in

Frei University of Berlin in 2011. He has been teaching in Berlin University of the Arts,

employed as a guest professor by Hong Kong Polytechnic University, and China

Academy of Arts in Hangzhou, and also as the Ph.D. student's supervior of China

Academy of Arts. In 2002 he established his own design studio and publishing house,

hesign, based in Berlin with the other branch in Hangzhou since 2008.

His works have been globally awarded. Gold prize, Silver prize at International Poster

Biennial in Warsaw (2012, 2001, 2010); Gold prize at the International poster Triennial in

Toyama, Japan(2012); Silver medal at the 2nd Ningbo International Poster Biennial

(2001); Silver (2008) and Bronze prize (2010, 2011) in ADC New York ; First Prize at the

Lahti International Poster Biennial in Finland (2005); Silver prize in International Poster

Triennial Hong Kong (2004, 2010); the Golden Bee 7 - Moscow International Biennial of

Graphic Design (2006); Award for Typographic Excellence TDC New York in USA and

TDC Tokyo in Japan (2007-2010); Silver medal at the International Poster Biennial in

Mexico (2010); Bronze medal of HKDA Hong Kong (2009). In 2006 he received the


Poster Art Yard in Rüttenscheid prize in Essen, Germany. His solo exhibitions have taken

place in Germany, Malaysia, Ljubljana Slovenia, Hong Kong, Taiwan, Nanjing China and

ggg in Japan.

He was elected as a member of the examination panel for the Master Level diploma in

school of design ESAG Penninghen, Paris. He has also taken on being an international

judge, judging such competition such as 100 Best Posters of the Year – Germany Austria

Switzerland, the International Biennale of Theatre Posters - Rzeszow, the International

Poster Biennial in Warsaw, the Ningbo International Poster Biennial, the Lahti

International Poster Biennial, the International poster Triennial in Toyama, the red dot

design award, the Macau Design Biennale and the Design for Asia Award in Hong Kong

and many more. He is also a member of the AGI.

Ken MIKI | JP

FOUNDER & DESIGNER

KEN MIKI & ASSOCIATES

Graphic designer born in Kobe in 1955. Established Ken Miki & Associates in 1982.

Throughout his career he has undertaken “speaking design” – developing a design by a

process similar to speaking – and “listening design” – designing by probing the origins of

things. Working from an underlying theme of “noticing awareness,” he infuses emotional

communication into serene expression. His major works to date include the kit for the

2003 Icograda Congress in Nagoya, promotion of the ThinkPad for IBM Japan Ltd.,

logomarks for BELLE MAISON, Osaka University of Pharmaceutical Sciences, KEIKYU

Department Store, etc. In recent years a book about his “Apple” project – subtitled

“Learning to Design, Designing to Learn” – was published in Switzerland (Lars Müller

Publishers) for worldwide circulation. Among the numerous prizes he has received at

home and abroad to date are the JAGDA New Designer Award, Japan Typography

Annual Grand Prix, Tokyo Type Directors Club Bronze Award, International Poster

Triennial in Toyama Silver Prize, New York Art Directors’ Club Bronze Award, etc. In

addition to “APPLE,” he has also published “Ken Miki Selected Works 1994-2002” (Amus

Arts Press). He is a member of JAGDA, Tokyo TDC and AGI and a professor at Osaka

University of Arts.


TOMMY LI | CN

FOUNDER & DESIGNER

TOMMY LI DESIGN WORKSHOP

Tommy is the brand designer/consultant for the generation renowned for his “Black

Humor” and “Audacious Visual” designs. Spanning Hong Kong, China, Japan, and Italy,

he is one of the few designers to have penetrated the international market.

Graduated from the School of Design in the Hong Kong Polytechnic University, Tommy

has received over 580 awards. Cooperation with Swire Properties to have his 20 years

exhibition – “VISUAL DIALOGUE‧Tommy Li and Works 20 Years Exhibition” in ArtisTree,

Island East in 2010. Tommy Li Design Workshop was selected by “Chinabico.com” to

be one of the best top 10 Branding Companies in China in 2008. He established the first

creative oriented web radio station - “Radio dada” the same year. “Agosto”, the

best-selling design magazine in Japan, cited Tommy as the only graphic designer with

potential to have an influential impact on Hong Kong in the next decade.

His distinct achievements include obtaining the “Gold Pencil” from “The One Show” in

New York in 2007 and nomination for the “World Outstanding Chinese Award” from World

Chinese Association the next year. He has become a member of AGI (Alliance

Graphique Internationale — a globally renowned alliance of graphic artists and designers)

since 2005.

Tommy Li has brought remarkable success to his major clients Hang Seng Bank, MTR

Corporation, Maxim’s Caterers, Chow Sang Sang Holdings International Ltd, Dairy Farm

Group (First Choice), Honeymoon Dessert, Ying Kee Tea House, Da Dolce, HKPC and

Shanghai Watch etc.

6.1.3 Products (incl. Fashion)

Chi Wing LO | IT

FOUNDER & DESIGNER

DIMENSIONE CHI WING LO

“Encompassing the fields of architecture, sculpture, interior, furniture and object design,

Chi Wing Lo’s prolific output has long been recognised, in and beyond the eminent circle


of contemporary Italian design, by his evocativeness in thought, gracefulness in form and

meticulousness in every detail. “

Founder of DIMENSIONE CHI WING LO, a brand of furniture designed and made in Italy

under his close direction, Lo has been actively pursuing design in Italy for more than two

decades. His works have long been recognised in and beyond the eminent circle of

contemporary Italian design. In 2006, Lo was among the Italian Delegates to transmit the

spirit of Italian design in Russia. His aspiration for timelessness has brought his designs

to international attention and many of his earlier works continue to be much sought after

today.

In 2007, Lo was invited by the Hong Kong Design Centre to contribute a design to

commemorate the tenth anniversary of Hong Kong‘s unification with China. The same

year, the Radio Television Hong Kong broadcasted a documentary of his life and work.

He was the art director for Giorgetti from 2004-2006 and was the chairman of the jury for

the St. Petersburg Design Biennale in 2009. His tower house in Athens was nominated

for the Mies van der Rohe Prize in Architecture in 2009. At Foshan, Guangdong, in 2010,

he organised and chaired an international design conference on a theme addressing the

need of original design in China. In 2011, he also founded 1ness to unite wisdom and

sensibility of past and present by creating objects that are lasting, simple and essential.

Since 2012, Lo has also presented his sculptures in solo exhibitions: Chi Wing Lo - The

Light and Soul of an Object, Chi Wing Lo - Journey of Imagination, Chi Wing Lo - Vision of

a Civilization, in Italy and South East Asia. His sculptures are favoured by prominent

international art collectors.

Raised in Hong Kong, Lo received his Master's Degree in Architecture from Harvard

University with the best thesis prize in 1988. He had taught at the Syracuse University,

NY, and had been a member of the Akademie Schloss Solitude in Stuttgart. Served as a

visiting critic in different universities and a frequent speaker in design events, Lo has a

multidisciplinary practice, integrating art, architecture, interior, furniture and object

designs for exclusive projects in Milan, Athens, London, Istanbul, Yalta, Dubai, Shanghai

and Beijing.


Gabriele CHIAVE | NL

CREATIVE DIRECTOR

MARCEL WANDERS

Gabriele Chiave knows no boundaries. As a lifelong observer of the world around him,

Gabriele is driven by the comprehensive nature of design and a desire to ignite

meaningful interaction between product and consumer. Born to diplomat parents in Metz

in 1978, he has lived in France, Dakar, Caracas, Buenos Aires, Rome, Milano and now

makes his home in Amsterdam. These diverse resident experiences enable him to bring

a global perspective to design like no other.

Having won competitions for Emergency, Rotari, Epson, Toshiba and Pirelli, as well as

spending significant time at Marc Sadler studio, and working with prestigious Italian

brands such as Alessi (organization of 7 Workshops held by LPWK/Alessi), Dainese,

Foscarini and Serralunga, Gabriele has mastered the subtle nuances and balance

between form and function, industry and art, structure and experimentation.

Currently serving as creative director at Marcel Wanders, this art aficionado and jazz

lover oversees all projects in product and interior design, and art direction for a range of

premium brands – passionately leading all to participate in the expression of beauty and

technical simplicity in order to expand the human experience.

Michael HELD | CN

DESIGN DIRECTOR

STEELCASE ASIA-PACIFIC

Michael Held joined Steelcase in March 2014 as Design Director for the Asia Pacific

region based in Hong Kong. Previously, he was Director Design Management for Product,

Communication and User Experience Design at Phillips Electronics in Hong Kong and

Singapore.

After graduating in Industrial Design from the University of Applied Sciences Darmstadt

(Germany), Michael received his Executive Master in DesignCulture from the University

of Art and Design Zurich in Switzerland.

Following his studies, Michael worked for numerous consultancies in Germany and

Switzerland before joining Asus Computer in Taiwan, where he was responsible for

designing Mobile Phones, Notebook/Desktop Computer and led Advanced Design

Research programs. Michael has frequently spoken at conferences and universities


around the topic of user centric design and experiences. His previous work has been well

recognised, receiving many international design awards.

6.1.4 Spatial & Environmental

Inge GOUDSMIT | CN

ASSOCIATE

OMA*AMO ASIA

Inge Goudsmit is an Associate at OMA*AMO Asia. She joined OMA Rotterdam in 2005,

relocated to Beijing and afterwards to Hong Kong, rejoining OMA Asia in 2009 to design

and eventually lead the Taipei Performing Arts Center that is currently under construction.

Other projects that Goudsmit oversaw include the Dharma Niaga heritage site in Jakarta,

the Yen Lac Binh Xuyen Strategic Masterplan and Cat Hai Masterplan in Vietnam, the

completed Maison Ullens Flagship Store Paris and a School in Nepal. She is also leading

several AMO Research pursuits in the Asian continent.

Goudsmit is a visiting Professor at the Architecture Departments of the University of

Hong Kong and Chinese University and she is actively involved in lectures and research

initiatives in the region. She holds a Master of Science of Architecture (with honours)

from the Technical University of Delft.

Nille JUUL-SØRENSEN | UK

DIRECTOR

ARUP

Nille Juul-Sørensen is a world-renowned award-winning architect who holds the position

of Director for Architecture in Arup after a two year-period as CEO of the Danish Design

Centre in Copenhagen. In 2004, Nille joined Arup, an international consulting company of

architects, engineers, planners and designers. Since 2011 Nille has worked as Arup’s

Associate Director and based in London. Nille has worked for design and architecture all

over the world.

Before this assignment Nille had worked ten years as a partner in an architectural office in

Denmark, KHR Architects, which at that time was one of the largest in Scandinavia. The

range of experience goes from large-scale projects to small industrial design objects. His

designs for The Copenhagen Metro and The City Tunnel in Malmo changed the perception

of infrastructural architecture and especially station design amongst the Scandinavians.


The capability of transforming innovative and creative thinking into architectural spaces

made for people or new business offerings has given his design thinking a high recognition

and his works have been awarded internationally

Patrick BRUCE | CN

DIRECTOR

OVAL PARTNERSHIP

Patrick Bruce is Director of the Oval partnership, has over 30 years' experience of design

and design management, and has lectured extensively at tertiary level. Prior to setting up

the Oval partnership with Chris in 1992, Patrick already had experience running several

design consultancies, and has worked and travelled widely.

Originally trained in the product design field, Patrick became the Commercial Director of

the Conran Design Group Ltd UK, an eminent design consultancy servicing a wide range

of major UK and overseas clients. In 1988 Patrick came to Hong Kong as Managing

Director of Conran Design Pacific, a multi-disciplinary design practice servicing clients in

the Pacific Rim.

Patrick spends many of his leisure hours sailing in the open seas.


6.2 Judging Criteria

Overall Excellence

Aesthetic Originality

Communicative Skill Production / Material Usage

Craftsmanship Symbolic & Emotional Content

Creativity Trend Leading

Functionality Usability

Innovation Use of Technology


Commercial & Societal Success

Achieving Specific Business Objective Increasing Market Share

Ecological Compatibility Inspiring Social Interest

Environmentally Sustainable Manufacturing Effectiveness & Efficiency

Establishing Brand Image Offering Product-Service-System

Periphery

Good Costs Control

6.3 Terms & Conditions

1. The Ent rant hereb y represents and war ran ts tha t the des ign (wh ich inc ludes

but is no t l im i ted to drawings , a r tworks , photographs , im ages , ske tches ,

t ransparenc ies , scu lp tures , m ode ls , p ro to t ypes , and pr in ted or d ig i t a l

m ater ia ls ) (co l lec t i ve ly the "Des ign") subm i t ted fo r the Hong Kong

Des igners Assoc ia t ion G loba l Des ign Awards ( the "Awards ") is o r ig ina l and

independent l y c reated and does not in f r inge, b reach, p re jud ice or v io la te

the proper t y, in te res ts or r igh ts ( inc lud ing but no t l im i ted to cont rac tua l

r igh ts , user r igh ts , copyr igh t , des ign r igh ts , pa tents and a l l o ther

p ropr ie tar y and in te l l ec tua l p roper t y r igh ts whether reg is tered or o therwise)

o f any th i rd par t y.

2. The Ent rant hereb y acknowledges and war rants tha t the En t rant is the so le

owner or has been author ised by the owner (s ) o f a l l r igh ts inc lud ing but no t

l im i ted to cop yr igh t , des ign r igh ts and a l l o ther p ropr ie tar y and in te l lec tua l

p roper t y r i gh ts i n o r per ta in ing to the Des ign.

3. The Ent rant hereb y grants , on a gra tu i t ous bas is f ree o f any fee , roya l t y o r

rem unera t ion , to Hong Kong Des igners Assoc ia t ion ( "HKDA") , the organ iser

o f the Awards , the r igh t o r l i cense to use, ed i t , am end, cop y, reproduce or

pub l ish in any s i ze the Des ign subm i t ted fo r the Awards or an y par t thereof

in t he prom ot iona l /exh ib i t i on m ater ia ls o r any pub l ica t ions in any m edia or


m edium re la ted to the Awards in cons ide ra t ion o f HKDA accept ing the

Ent rant ' s subm iss ion o f the Des ign as an ent r y f o r the Awards .

4. The Ent rant agrees to fu l l y indem ni f y HKDA aga ins t a l l ac t ions , c la im s , loss ,

dam ages , cos ts and expenses wh ich i t m ay incur o r has incur red as a resu l t

o f any breach o f th i s representa t ion or war rant y. Shou ld i t p rove in

re t rospec t tha t a subm i t ted or even awarded Des ign breaches th i rd -par t y

r igh ts , HKDA reserves the r igh t to revoke the re levant Awards . The above

l iab i l i t y p rov is ions app l y accord ing ly t o a l l i tem s supp l ied by HKDA in

connec t ion w i th the Ent rant ' s par t ic ipa t ion in t he Awards .

5. The Ent rant agrees and m akes fu l l pa ym ent o f the Reg is t ra t ion Fee to HKDA

wi th in seven (7) da ys a f te r the Ent rant ' s on l ine reg is t ra t ion .

6. The Ent rant hereby acknowledges in the event tha t the Ent rant has rece ived

not ice tha t the Ent rant ' s Des ign has been dec lared as an Awardee the

Ent rant is ob l iged to m ake fu l l pa ym ent o f the Pub l ica t ion Fee to HKDA

wi th in seven (7) work ing days o f rece iv ing such not ice .

7. In accordance w i th C lauses 5 and 6 , in the event tha t t he Ent rant f a i ls t o

m ake fu l l pa ym ent o f the Reg is t ra t ion Fee or the Pub l ica t ion Fee w i th in the

requ i red per iod , there then ex is ts no fo rm at ion o f cont rac t and the fu l l

agreem ent s ta ted here in is nu l l and vo id ab in i t i o . Reg is t ra t ion Fees and

Pub l ica t ion Fees are not re fundab le .

8. A l l subm i t ted m ater ia l (s ) re la t ing to the Awards , inc lud ing the requ i red

Reg is t ra t ion Fee(s ) and the Pub l ica t ion Fee(s ) , wi l l no t be re funded under

a l l c i r cum stances .

9 . The Ent rant hereb y ag rees tha t the m ax im um l iab i l i t y o f HKDA under these

te rms and cond i t ions sha l l no t exceed the fee ac tua l l y rece ived b y the

HKDA f rom the En t rant .


10. HKDA reserves the r igh t to cance l , in par t o r in who le , pos tpone or b r ing

fo rward the Awards fo r an y reason and is no t ob l iged to re im burse the

Ent rant f o r an y expenses re la ted to such cance l la t ion .

11. The Ent rant agrees tha t the dec is ions o f the Judg ing Pane l sha l l be f ina l . No

appea l w i l l be enter ta ined.

12. The Ent rant sha l l be respons ib le fo r a l l cos ts ( inc lud ing but no t l im i ted to a l l

packag ing cos ts , t ranspor t cos ts , docum enta t ion , pos ta l charges , cour ie r

charges , i nsurance cos ts , governm enta l / j u r isd ic t iona l approva ls and

l icenses and an y o the r cos ts necessary or l i ke ly) in a l l o f the fo l l owing:

i . The pass ing and t ranspor t o f the Ent rant ' s Des ign in to the possess ion o f

HKDA.

i i . The re turn o f the En t rant ' s Des ign upon the Ent rant ' s reques t . The re turn

reques t is ONLY ava i lab le fo r the ca tegory o f “Produc ts ” p rov ided tha t t he

ent ran t a lso se lec ts the ent r y re turn op t ion on the On l ine Reg is t ra t ion

Sys tem .

13. W hi le reasonab le ca re w i l l be taken when hand l ing the Des ign in the

prem ises ar ranged b y HKDA, HKDA sha l l no t , in t he absence o f neg l igence

on the par t o f HKDA, be l iab le fo r any loss or dam age o f the Des ign . For the

avo idance o f doub t , i t i s agreed tha t super f ic ia l rus t , ox id i za t ion ,

d isco lora t ion , o r an y l ike cond i t ion due to m ois ture is no t a cond i t ion o f

dam age but is i nherent to the nature o f the Des ign and HKDA sha l l no t be

respons ib le fo r such cond i t ion .

14. The Ent rant agrees tha t HKDA sha l l no t be respons ib le fo r the

t ranspor ta t ion or re tu rn charges o f an y Des ign to the Ent rant and HKDA

sha l l no t be l iab le fo r any loss or dam age o f the Des ign dur ing the pass ing

or t ranspor t o f the sam e to and f rom HKDA or the prem ises ar ranged by

HKDA for the judg ing sess ions .


15. The Awardees o f the Awards agree tha t the i r w inn ing des igns wi l l be

d isp layed in such exh ib i t i ons a t t he dec is ion o f HKDA for a pe r iod o f a

m in im um of 1 year subsequent to t he com pet i t ion , and agree to prov ide

in form at ion as reques ted by HKDA about the winn ing des ign fo r f u ture

ac t iv i t ies , inc lud ing but no t l im i ted to repor ts , pub l ic i t y, m arket ing and

exh ib i t i ons .

16. The Awardees o f the Awards agree to coopera te w i th HKDA to prom ote the

Awards and take par t in re levant p rom ot iona l ac t iv i t ies i n the fu ture upon

reques t .

17. The Awardees o f the Awards agree to ob ta in HKDA’s approva l on us ing the

endorsem ent m ark pr io r to i t s be ing pr in ted .

18 . Ent rants o f the “P roduc ts ” ca tegory who in tend to have the Des ign re turned

to them , wi th the except ion o f the Awardees o f the Awards , sha l l contact

the G loba l Des ign Awards Of f ice dur ing the per iod f rom 10 M arch 2016 to

31 M arch 2016 (M onday to Fr iday, 10am to 5pm, GMT+8:00) by emai l :

[email protected]. O therwise , such des ign m ay be sub jec t to

d isposa l w i thout f u r ther no t ice or a l te rnat i ve ac t ion as there w i l l no t be an y

s torage fo r the Des ign a f te r the a forem ent ioned per iod .

19 . Ent rants shou ld in form us c lear l y on the Onl ine Reg is t ra t ion Form whethe r

o r no t the i r des ign needs to be re turned. The re turn charge sha l l be paid

e i ther by the par t ic ipants or Ent ran ts . For en t ran ts who d id no t se lec t the

Ent r y Return opt ion on the On l ine Reg is t ra t ion Sys tem , the i r des ign wi l l be

sub jec t to d isposa l w i thout f u r ther no t ice .

20 . Loca l (HK) en t ran ts can subm i t the i r ac tua l en t r ies f rom 15 February 2016

to 29 February 2016 (Monday to Fr ida y, 10am to 5pm , GMT+8:00) . Ent rants

who in tend to subm i t non-on l ine des igns sha l l m ake sure tha t the des ign is

de l ivered w i th in the open ing hours o f the G loba l Des ign Awards Of f ice


(Monday to Fr ida y, 10am to 5pm , GMT+8:00) . P lease subm i t the ac tua l

des ign ( i f any) w i th t he leg ib le and c lear l y no t iceab le Ent r y Labe l on each

package fo r ident i f i ca t ion . Ent r ies subm i t ted wi thou t en t r y labe ls w i l l be

sub jec t to d isposa l wi thout f u r ther no t ice . I t i s the ent rants ’ respons ib i l i t y

to de l iver t he i r own des ign work in sa fe and good cond i t ion . No la te ent r ies

w i l l be accepted fo r a l l ca tegor ies .

21. These te rms and cond i t i ons sha l l be governed by the laws o f the Hong Kong

Spec ia l Adm in is t ra t i ve Reg ion. Any c la im or d ispute m us t be determ ined

exc lus ive l y b y the cour ts in t he Hong Kong Spec ia l Adm in is t ra t i ve Reg ion

a f te r the event has ended .

22. HKDA or t he Organ is ing Comm it tee reserves the r igh t t o m ake fu r ther

am endm ents to these te rm s and cond i t ions wh ich sha l l be b ind ing on a l l

Ent ran ts . Such am endm ents sha l l be pos ted on the o f f ic ia l GDA webpage

URL a t h t tp : / /www.hongkongda.com /gda2016/ , and fu r ther no t ice wi l l no t

be g iven.

23. These te rms and cond i t i ons are prepared in Eng l ish and Ch inese languages .

I f there is an y incons is tency between these vers ions , the Eng l ish vers ion

sha l l p reva i l .

El ig ib i l i t y

The Des ign ent r y mus t have ac tua l l y been produced and ( in the case o f

comm erc ia l des igns ) have becom e ava i lab le in an y m arket (s ) be tween 10

November 2013 and 31 January 2016.

http://www.hongkongda.com/gda2016/


Persona l Data Pro tec t ion

A l l p e r so na l i n f o rma t io n su b m i t t ed w i l l so le l y b e u se d f o r H K DA G D A 2 0 1 6

p u rp o se s . I n a cco rd ance w i t h S e c t i o n s 18 a nd 2 2 a nd P r i n c ip l e 6 o f S ch e d u le 1 o f

t h e P e rson a l D a t a (P r i va cy ) O rd i n a n ce b y O f f i ce o f th e P r i va cy C o mmi ss i o n e r f o r

P e rso n a l D a t a , H on g K on g , th e a pp l i can t s [ en t ra n t s ] ha ve t he r i g h t s r eg a rd in g a cce ss

t o a nd co r re c t i on o f p e rso n a l da t a p ro v i de d .

P reven t ion o f Br ibe ry O rd inance

A p p l i can t s [ E n t ra n t s ] a re r e m i nd e d t h a t i t i s a n o f f e n ce u n de r t he P re ve n t i on o f

B r i b e r y O rd i na n ce t o o f fe r a n y a d va n ta g e s ( e .g . mo n e y , g i f t , e t c . ) t o t h e o rg a n i se r , a n

e mp l o ye e o f t he o rga n i se r , co - o rga n i se r s o r th e Ju d g i ng P a ne l a s an in du ce me n t t o o r

r e w a rd fo r g i v i n g fa vo u ra b l e co n s i d e ra t i on s t o a p p l i ca n t s [ E n t ra n t s ] .


6.4 Judging Panel

Alvin YIP

FOUNDER, CEO & CURATOR-IN-CHIEF

CIRCUS LTD

Founder, CEO & Curator-in-Chief of CIRCUS Ltd - a new venture operates across the

fields of cultural and creative industry, social innovation and entrepreneurship, urban

system and strategy, participatory design and curatorship.

Alvin was the Founding Director of Design Institute for Social Innovation in Hong Kong.

His curatorial projects break new ground at home and internationally, notably DETOUR

(2009,10,13), Hong Kong pavilion at Venice Architecture Biennale (2006, 2014), Fashion

Forward Festival (2013,2014), and 10DAYFEST (2013, 2014, 2015).

Received his professional terminal degree from the Architectural Association, Alvin was a

winner of the Hong Kong Institute of Architects Award 2007 and Rome Scholar 2004. He

further received the Ten Outstanding Young Persons Award 2011, Forbes China

Designer 2015, and Chief Executive's Commendation for Community Service on HKSAR

2010 Honours List.


Bonnie CHAN WOO

CHIEF EXECUTIVE OFFICER

ICICLE GROUP

Bonnie Chan Woo is the Chief Executive Officer of Icicle Group. Founded in Hong Kong,

Icicle is a leading cross-media creative production and marketing services company.

Icicle operates through Hong Kong, Beijing and Manila with a global reach in terms of

clients. The company has a strong tradition of celebrating creative makers and their savoir

faire. Under Bonnie’s leadership, Icicle work towards game-changing creative production

through application of technology and development of cross-media production and

creative talents with a unique disciplined approach.

In addition to Icicle Group’s business ventures, Bonnie leads her team on corporate social

responsibility commitments, most notably through the support of the Homeless Football

Initiative for over 10 years and the operation of a socially responsible stationery label,

“Printer & Co.”

Outside of work, Bonnie actively contributes to the creative industry, the arts and culture

community and the education sector through philanthropy, her advisory roles and

directorships in various Hong Kong government departments, NGOs and charities,

including Para|Site and Hong Kong Design Centre, both of which she serves as Director of

the Board.

Bonnie has spoken at various conferences including CreativeMornings, Knowledge of

Design Week, Think Asia Think Hong Kong amongst many.

She earned her bachelor’s and master’s degree in politics, philosophy and economics

from University of Oxford. Bonnie is a Fellow of the China Fellowship Program and a

member of the Aspen Global Leadership Network.

James LAW

FOUNDER & CHAIRMAN CEO

JAMES LAW CYBERTECTURE

James Law is the founder of international architecture and technology design firm James

Law Cybertecture; smart cities company Cybertecture X; smart health company

Cybertecture H; design education institution Young Cybertect Program, and NGO

Cybertecture For Humanity.

James is a Young Global Leader of the World Economic Forum; a Council Member of

World Economic Forum Global Agenda Council on Design & Innovation; Board Member

of the Hong Kong Design Centre, Board Adviser of the Hong Kong Designers


Association, and Member of Hong Kong Trade Development Council Real Estate

Advisory Board, and frequent TED speaker.

Simon FUNG

OWNER & CREATIVE DIRECTOR

METTA COMMUNICATION

Simon is an advertising veteran with over 20 years of advertising experience, over 10

years as creative head. He is the former executive creative director of Grey advertising

and the Co-founder and Executive Creative Director of Metta advertising. His

intellegence is well-recognized as he won hundreds of local and international advertising

awards. He is especially strong in creating popular local brand like HK Ocean Park, HK

Broadband, Fujifilm and Mannings etc. His eagerness & persistence in keeping a high

creative standard for Metta has won the most creative power house for 5 consecutive

years in the TVB advertising award.

Simon LEUNG

GENERAL MANAGER

TUNG FAT HO UILDING MATERIAL LTD

Mr. Simon M.K Leung is currently the General Manager in Tung Fat Ho Building Material

Ltd overseeing both its Marketing Strategy and Enterprise Governance. He is a

Registered Architectural Ironmonger (RegAI) and holds a Diploma from the Guild of

Architectural Ironmongers in UK. With extensive experience and vast knowledge on

security industry, he was appointed as committee member for China National Consumer

Hardware Industry Professional Committee Broad since 2006 and he is the Past

President and the Honorary President of The Associated locksmith of Hong Kong SAR.

Mr. Leung is active in community services and in several of associations. He holds

various senior positions in both community and business associations.


6.5 Judging Mechanism


1st Round Judging: 20 Finalists are selected by Judging Panel composed of SEVEN (7)

local design masters and relevant celebrities.

2nd Round Judging: the 20 Finalists are invited to attend an elevator pitch in which they

have to present their designs to the judging panel. FIVE (5) out of TEN (10) are selected

as awardees for Full-Brain innovator, Gold, Silver, Bronze, and Excellence Awards

correspondingly.

Best Design Educator 2016

1st Round Judging: The DNA Finalists will each nominate their own most influential

teacher right before the final judging session of DNA.

2nd Round Judging: The teachers of the DNA Awardees will automatically become the

Best Design Educators of 2016.

6.6 Judging Criteria

Design Process

Enthusiasm in Design

Future Plan

Presentation Skills (Verbal & Visual)

Vision in Design Career

6.7 Terms & Conditions

1. The Loca l (HK) Des ign S tudent hereby represents and war rants tha t t he

des ign (wh ich inc ludes but is no t l im i ted to drawings , a r tworks , photographs ,

im ages , ske tches , t ransparenc ies , scu lp tures , m ode ls , p ro to t ypes , and

pr in ted or d ig i ta l m ater ia ls ) (co l lec t i ve l y t he "Des ign") subm i t ted fo r the

Hong Kong Des igners Assoc ia t ion Des ign Nex tGen Awards ( the “Awards ” ) i s

o r ig ina l and independent l y c reated and does not in f r inge, b reach, p re jud ice

or v io la te the proper t y, i n te res ts or r i gh ts ( inc lud ing but no t l im i ted to

cont rac tua l r igh ts , use r r igh ts , cop yr igh t , des ign r igh ts , pa tents and a l l o ther

p ropr ie tar y and in te l lec tua l p roper t y r i gh ts whether reg is tered or o therwise)

o f any th i rd par t y.


2. The Loca l Des ign Student hereb y acknowledges and war rants tha t the Loca l

Des ign Student is the so le owner or has been author ised b y the owner (s ) o f

a l l r igh ts inc lud ing bu t no t l im i ted to cop yr igh t , des ign r igh ts and a l l o ther

p ropr ie tar y and in te l l ec tua l p roper t y r igh ts in o r per ta in ing to t he Des ign.

3. The Loca l Des ign Student hereb y grants , on a gra tu i t ous bas is f ree o f an y

fee , roya l t y o r rem unera t ion , to Hong Kong Des igners Assoc ia t ion ( "HKDA") ,

the organ iser o f the Awards , the r igh t o r l i cense to use, ed i t , amend, cop y,

reproduce or pub l ish in an y s i ze the Des ign subm i t ted fo r the Awards or any

par t t hereof in the prom ot iona l /exh ib i t ion m ater ia ls o r an y pub l ica t ions in

any m edia or m ed ium re la ted to the Awards in cons idera t ion o f HKDA

accept ing the Loca l Des ign Student ' s subm iss ion o f the Des ign as an en t r y

f o r the Awards .

4. The Loca l Des ign Student agrees to fu l l y indem ni f y HKDA aga ins t a l l ac t ions ,

c la im s , loss , dam ages , cos ts and expenses wh ich i t m ay incur o r has

incur red as a resu l t o f any breach o f th is rep resenta t ion or war ranty. Shou ld

i t p rove in re t r ospec t tha t a subm i t ted or even awarded Des ign breaches

th i rd -par t y r i gh ts , HKDA reserves the r igh t to revoke the re levant Awards .

The above l iab i l i t y p rov is ions app l y accord ing l y to a l l i tem s supp l ied b y

HKDA in connec t ion w i th the Loca l Des ign Student ' s par t ic ipa t ion in the

Awards .

5. The Loca l Des ign Studen t agrees tha t t he dec is ions o f the Judg ing Pane l

sha l l be f ina l . No appea l w i l l be enter ta ined.

6. The Loca l Des ign Student sha l l be respons ib le fo r a l l cos ts ( inc lud ing bu t

no t l im i ted to a l l docum enta t ion , governm enta l / j u r isd ic t iona l app rova ls and

l icenses and an y o the r cos ts necessary or l i ke ly) , i f an y.


7. The Loca l Des ign Student agrees tha t HKDA sha l l no t be l iab le fo r any loss

or dam age o f the Des ign dur ing the pass ing or t ranspor t ing o f the sam e to

and f rom HKDA or t he prem ises ar ranged b y HKDA for the judg ing sess ions ,

i f any.

8. HKDA reserves the r igh t t o cance l , i n par t o r in who le , pos tpone or b r ing

fo rward the Awards fo r any reason and is no t ob l iged to re im burse the Loca l

Des ign Student f o r any expenses re la ted to such cance l la t ion .

9. HKDA reserves the r igh t t o re jec t an y ent r y tha t has been deem ed imm ora l ,

un lawfu l , o r d is respec t fu l to cer ta in cu l tu re or gender .

10. Each Loca l Des ign Studen t can subm i t ONE (1) en t r y on ly, and each ent r y

sha l l inc lude:

i . a shor t desc r ip t ion w i th in 500 words ,

i i . m in im um THREE (3) im ages and up to TEN (10) im ages wi th spec i f ic

requ i rem ents and

i i i . a URL for d ig i ta l i t em (s ) .

11. The Loca l Des ign Student sha l l reg is ter and subm i t en t r y on l y th rough the

Onl ine Reg is t ra t ion Sys tem . No ph ys ica l en t r y w i l l be accepted.

12. The Loca l Des ign Students can subm i t the i r en t r y v ia the Onl ine

Reg is t ra t ion Sys tem f rom 1 Decem ber 2015 to 20 March 2016. I t i s the Loca l

Des ign Students ’ respons ib i l i t ies to up load the i r own des ign work to the

Onl ine Reg is t ra t ion Sys tem on t im e. No la te en t r ies w i l l be accepted fo r a l l

ca tegor ies .

13. Twent y (20) Loca l Des ign Student F ina l is t s w i l l be se lec ted du r ing F i rs t

Round Judg ing by the Judg ing Pane l composed o f SEVEN (7) local des ign

m as ters and re levan t ce lebr i t ies . Dur ing Second Round Judg ing , the

se lec ted twenty ( 20) f ina l is ts w i l l be inv i ted to a t tend an e levator p i tch in

wh ich the y have to present t he i r des igns to the Judg ing Pane l . F IVE (5) ou t

http://hk-gda.com/


of TEN (10) wi l l be se lec ted as awardees fo r the Fu l l -Bra in Innova tor (FBI ) ,

Go ld , S i l ver , Bronze, and Exce l lence Awards cor respond ing l y.

14. The Awardees o f the Awards agree tha t the i r w inn ing des igns wi l l be

d isp layed in such exh ib i t i ons a t t he dec is ion o f HKDA for a per iod o f a

m in im um of 1 year subsequent to the compet i t ion , and agrees to prov ide

in form at ion as reques ted b y HKDA abou t the winn ing des ign fo r f u ture

ac t iv i t ies , inc lud ing but no t l im i ted to repor ts , pub l ic i t y, m arket ing and

exh ib i t i ons .

15. The Awardees o f the Awards agree to coopera te w i th HKDA to prom ote the

Awards and take par t i n re levant p rom ot iona l ac t i v i t i es in the fu ture and the

organ is ing comm it tee has the r igh ts to exh ib i t , pub l ish , p rom ote , and to

co l lec t a l l subm i t ted ent r ies .

16. The Awardees o f the Awards agree to ob ta in HKDA’s approva l on us ing th e

endorsem ent m ark pr io r to i t s be ing pr in ted .

17. These te rm s and cond i t i ons sha l l be governed b y the laws o f the Hong Kong

Spec ia l Adm in is t ra t ive Reg ion. Any c la im or d ispu te m us t be determ ined

exc lus ive l y by the cour ts in the Hong Kong Spec ia l Adm in is t ra t ive Reg ion

a f te r the event has ended .

18. HKDA or the Organ is ing Comm it tee rese rves the r igh t to m ake fu r ther

am endm ents to these te rms and cond i t ions wh ich sha l l be b ind ing on a l l

Loca l Des ign Students . Such am endm ents sha l l be pos ted on the o f f ic ia l

GDA webpage URL a t h t tp : / /www.hongkongda.com /gda2016/ , and fu r ther

no t ice wi l l no t be g iven.

19. These te rms and cond i t i ons are prepared in Eng l ish and Ch inese languages .

I f there is any incons is tency between these vers ions , t he Eng l i sh vers ion

sha l l p reva i l .



E l ig ib i l i ty

A l l l o ca l d e s ig n s t ud e n t s cu r re n t l y e n ro l l e d i n a n y p o s t - se con d a ry d e s i gn

p ro g ra mme s re g i s t e re d i n H on g K on g , o r a n y r e ce n t de s i g n g ra du a te s w h o h a ve

co mp l e t e d an e q u i va l en t d e s i g n p ro g ra mme as s t a t e d a b o ve i n H o n g K o n g f o r l e ss

t h a n a yea r ( n o e a r l i e r t h a n 1 Jan u a ry 2 01 5 ) , a re e l i g ib l e t o pa r t i c i pa t e i n th e H o ng

K o n g D e s ig n e rs A sso c i a t i o n D e s i gn N e x t G e n A w a rd s (H K D A D N A ) f o r s t u de n t s

co mp e t i t i on .

Persona l Data Pro tec t ion

A l l pe r so n a l i n f o rma t i on su b m i t t ed w i l l so le l y b e u se d f o r H K D A D N A p u rpo se s . I n

a cco rd a n ce w i t h Se c t i on s 1 8 a nd 22 a n d P r in c i p l e 6 o f S ch e du l e 1 o f t h e P e rson a l

D a t a (P r i va cy ) O rd i n a nce b y O f f i ce o f t h e P r i va cy C o mmi s s i o n e r f o r P e rso n a l D a t a ,

H o n g K on g , t h e a pp l i can t s [ L o ca l D e s i g n S t u den t s ] h a ve th e r i g h t s r e ga rd i ng a cce ss

t o a nd co r re c t i on o f p e rso n a l da t a p ro v i de d .

Preven t ion o f Br ibe ry O rd inance

A p p l i can t s [ L o ca l De s i g n S t ud e n t s ] a re r e m in d e d t h a t i t i s an o f fen ce u n de r t he

P re ve n t i on o f B r i be r y O rd i n an ce t o o f f e r a n y ad va n t a ge s ( e . g . mo n e y , g i f t , e t c . ) t o t he

o rg a n i se r , an e mp lo ye e o f t he o rga n i se r , co - o rg a n i se r s o r t h e Jud g ing P a n e l a s an

i n d u ce me n t t o o r r e wa rd f o r g i v i ng f a vo u ra b le co n s i d e ra t io n s t o ap p l i ca n t s [ L o ca l

D e s i g n S t ud e n t s ] .

I n te l l ec tua l P roper ty

B y su b m i t t i n g th e on l i n e r e g i s t r a t i o n f r o m a nd en t r y w o rks , t h e L o ca l D es i g n S t u de n t s

a u t o ma t i ca l l y a ckn o w led g e t h a t t he su b m i t te d w o rks a re o r i g in a l c rea t i on s o f th e i r

o w n . S ho u ld t he re b e d i sp u t e o n p l ag i a r i sm a n d co p y r ig h t i n f r i n geme n t i ssu e , th e

o rg a n i s i n g co mmi t t ee h a s t h e r i g h t t o d i sq ua l i f y t h e e n t r y , an d t he L o ca l D e s ign

S t u d en t i s l i ab l e t o a n y l e ga l o r mo ra l co n se que n ce s . T h e o rga n i se r i s n o t l i ab l e f o r

a n y co p y r i g h t i n f r i ng eme n t o n t h e p a r t o f the L o ca l D e s i g n S tu d en t , a n d w i l l n o t

b e co me i n vo l ved in co py r i g h t d i sp u t e s .


7 FAQ

7.1 General

Q1: Why you should participate in HKDA GDA?

HKDA will promote the winning designs, awardees and follow up with the latest

development of their award-winning designers. These awardees will not only be formally

credited with a trophy/certificate, but they will also be more socially exposed to the media,

by means of HKDA GDA’s authorised use of logo and promotion through online exhibition,

annual publication, public exhibition and conference etc.

Q2: Who is eligible?

The designer, the owner or user (client) of design, the brand’s owner, its designer or

design consultancy are welcome to submit designs which have actually been produced

and (in the case of commercial designs) have become available in any market(s)

between 10 November 2013 and 31 January 2016.

Q3: How can I participate in HKDA GDA 2016?

Interested parties must enter HKDA GDA 2016 only through the Online Registration at

https://hk-gda.com/. The registration process involves the following steps:

Step 1: Open Your Account

Read the terms and conditions

Log in with your Login Name and Password to access your account

Step 2: Submission of Entries

Add entry details and select category

Upload entry image(s)

Step 3: Payment

Select entry

Select payment method and process payment

Step 4: Preparation and Packaging *

Pack design(s)/product(s) with entry number label (except for the environmental

design discipline) before the submission deadline

Pack supporting materials (optional) with entry number label and send them to the

Global Design Office

https://hk-gda.com/


* Entrants (applicable to “Products” category ONLY) shall be responsible for all the costs

for the transportation or return of any design(s)/product(s), insurance, liability involved,

etc.

Q4: What should I do if I created an account but didn’t receive the activation email?

The system will send you a notification email with activation link to your email address

once your account is created. Since it is an automated email, please check the junk folder

if necessary. You can also make request for resending the activation email at

http://hk-gda.com/.

Q5: How many entries can I submit?

There is no limitation on the number of entries for each person or company.

Q6: What should I do if I do not know which category I shall participate in?

Among the 41 design categories, please select the most appropriate one. The organiser

reserves the right to change the category of the entry.

Q7: What language should be used in the online submission system?

The official language of the Global Design Awards is English. We respect all culture and

languages. However, as a prestigious international award in the region, renowned

experts from different countries will be invited to sit on the GDA Judging Panel. To

facilitate the assessment, we require entrants to provide information in English on the

Registration form, while supporting materials (optional) in their original language are

allowed. We will only make reference to the information submitted via the online

submission system, so please be aware of the upper/lower case letter(s) or space in the

spelling of the name of the entry/entrant.

Q8: How much is the fee per entry?

The regular Registration Fee for Global Design Awards 2016 is HKD1,500 per entry;

however, for entries submitted on or before 31 December 2015, an early bird Registration

Fee of HKD750 will be offered. A Publication Fee will be applied for all winning

entries.

http://hk-gda.com/


Q9: What kinds of payment method does the submission platform accept? Is there

any extra charge?

PayPal, Visa Card, Master Card, American Express (not applicable to Paypal),

China UnionPay and Alipay are available on the submission platform.

For Hong Kong entrants, payment by cheque is also acceptable;

Telegraphic transfer (T/T) payment is available for overseas entrants only.

An extra handling fee will be applied to all payment methods:

Paypal, Visa Card, Master

Card, American Express

2.8 % of Registration Fee/ Publication Fee

+ HKD 5 per entry

China UnionPay 1.8% of Registration Fee/ Publication Fee

+ HKD 5 per entry

Alipay 2.0 % of Registration Fee/ Publication Fee

+ HKD 5 per entry

Cheque HKD 200 per transaction

T/T HKD 260 per transaction

Q10: Do I have to submit an actual design?

To facilitate the assessment, entrants (except for “Digital” and “Spatial & Environmental”

design categories) are all required to submit the actual design and other relevant

information to the Global Design Awards Office during the submission period of 15 – 29

February 2016. Please also ensure that the delivery time falls within normal working

hours and submit the design with a legible and clearly noticeable entry label attached on

each package for identification. Entries submitted without entry labels will be subject to

disposal without further notice.

For entrants in the “Spatial & Environmental” category, ten JPEG/PNG image files should

be uploaded via the online registration platform. We also welcome entrants to submit

additional information in relation to the designs.

Entrants (applicable to “Products” category ONLY) should be responsible for all the costs

for the transportation or return of any design(s)/ product(s), insurance, liability, etc.


Q11: Will the entry be returned if I do not win any award?

Yes, for entrants who opted for entry return on the registration system (Stage 6 - Postage)

under the design category of “Products”, after result notification please contact the Global

Design Awards Office for entry return (note: posters, CD-ROMs, perishables and

beverage items are not returnable). If the Global Design Awards Office does not hear

from the non-awardees about the return arrangements, such entries may be subject to

disposal. For the awardees, their entries will be kept for at least one year for exhibition

purpose, etc.

The entrant (applicable to “Products” category ONLY) should be responsible for all the

costs for the transportation or return of any design(s)/ product(s), insurance, liability, etc.

Q12: What kind of images should I upload?

For each entry, three to ten images need to be uploaded. For environmental design

entries, it is recommended that the maximum number of images, i.e. ten, to be uploaded

to the online submission system to facilitate the assessment.

Image Requirements:

Format: JPEG (.jpg) / PNG (.png) ONLY

Resolution: (longest side) 2400 pixels or higher

Colour Mode: RGB

Max. Size: 5 MB each

Notes:

No rendering images

No name/ logo of entrant / designer(s) / company on the images

All Awardees shall further submit the same image of CMYK colour code in .tiff

format and a minimum resolution of 300 dpi]

Q13: Can I amend the submitted information/image?

You can amend the online submission information before the official submission deadline,

i.e. the closing date, 20 February 2016, of the online registration. No further amendments

or uploading will be allowed after the deadline.


Q14: How do I know if my actual product has reached the Global Design Awards

Office?

The Global Design Awards office will send you a confirmation email upon receipt of the

actual product fifteen (15) working days before judging.

Q15: What will happen if one of the judges is involved in the submitted entry?

Members of the Global Design Awards Judging Panel will declare interest if they are

involved in any of the participating entry.

Q16: When will the results be announced?

Both awardees and non-awardees will be notified of the result in March 2016 (to be

confirmed). Public announcement will be made in April 2016 (exact date to be confirmed).

Q17: When will I get a reply to the email enquiry?

Due to the large amount of enquiry emails from the public entrants, please allow us three

full working days to reply to your enquiry emails. To avoid prolonged wait and delay of the

system during the peak period, we highly recommend entrants to send us your query at

least two weeks before the deadline.

In case of busy traffic of the Online Registration System during the peak period (such as

the time around early bird special or submission deadline), please appreciate that while

we will endeavour to reply to you as soon as we can, we cannot guarantee sufficient

manpower to handle the bulk of emails received in a timely manner.


7.2 For Awardees

Q18: What will be the arrangement for the winning entries?

All winning entries will be kept for exhibition purpose for a minimum of one year (until 30

April 2017). The entrant should be responsible for all the costs for the transportation or

return of any design(s)/ product(s), insurance, liability, etc. after the exhibition.

Q19: Is there any fee applied to the winning entries?

Other than the Registration Fee, a Publication Fee will be charged for the winning entry:

Gold Award: HKD4,900 (Early Bird Special: HKD2,450)

Silver Award: HKD3,900 (Early Bird Special: HKD1,950)

Bronze Award: HKD2,900 (Early Bird Special: HKD1,450)

Excellence Award: HKD2,900 (Early Bird Special: HKD1,450)

Judge’s Choice: HKD2,900 (Early Bird Special: HKD1,450)

Q20: What are the entitlements of a winner?

All award winners are entitled to the following benefits:

- Authorization to use the Endorsement Mark for Promotion until 31 Dec 2017


- ONE Trophy/Certificate


- Opportunity of being featured in the Exhibition & Conference in 2016/2017

- Right to be featured in the Annual Publication of HKDA (circulation: approx. 3,000

copies) with ONE Complimentary Copy valued at HKD450

7.3 For Students

Q21: Can I submit more than one entry?

Local Design Students registered for the Design NextGen Awards (DNA) can only submit

ONE entry via the Online Registration System. In case the student has submitted more

than one entry, only the first one will be accepted.


8 Contact Us

General Enquiries:

Hong Kong and Overseas [email protected]

Greater China [email protected]

Media Enquiries: [email protected]

Sponsorship & Collaboration: [email protected]

Subscribe Us: [email protected]

Follow Us:

Website: http://www.hongkongda.com/gda2016/

Facebook: https://www.facebook.com/HongKongDesignersAssociation/

Instagram: https://www.instagram.com/hongkongda_1972/

Weibo: http://weibo.com/hkda







https://www.facebook.com/HongKongDesignersAssociation/

https://www.facebook.com/HongKongDesignersAssociation/

https://www.instagram.com/hongkongda_1972/

http://weibo.com/hkda

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