Social Media

Best Practices for Business

Turning Customers & Employees

Into an Army of Evangelists

Jeff Sass

CMO .CLUB Domains

“Social Media”

is NOT Rocket

Science

“Social Media” is NOT an Industry

Social Media is a tool

It is an

amplifier

(of good and

bad)

L E A R N

Listen

Engage/Entertain

Assist

Respond

Nurture

Listen

Your BRAND

Your PRODUCT

Your INDUSTRY

Your COMPETITION

Search

Keywords

#Hashtags

Real-time

L E A R N

Listen

Engage/Entertain

Assist

Respond

Nurture

Engage

Entertain

Inform

Share

L E A R N

Listen

Engage/Entertain

Assist

Respond

Nurture

be helpful

“When in doubt, help someone out…”

L E A R N

Listen

Engage/Entertain

Assist

Respond

Nurture

L E A R N

Listen

Engage/Entertain

Assist

Respond

Nurture

L E A R N

Listen

Engage/Entertain

Assist

Respond

Nurture

Thank You!

Jeff Sass

CMO .CLUB Domains