Exan.Code:0026Sub. Code:0895

1058Bachelor of Business Administation

Sixth SemesterBB A-322: Production and Operations Management

Time allowed: 3 Hours i l.4ax. Marks: 80

NOTE: Attempt fuar short answer type questions from Section-A. Attempt two questions each

from Section B and C respectively.x-x-x

Section - A

I. Attempt any four of the following:-

a) What is plant layout?

b) What is batch production?

. c) What is work measurement?

d) What is Maintenance management?

. e) What is EOQ?

: f) What is the importance of Statistical quality conhol? ( x5)

' Section -B

L Discuss in brief the firnctions ofproduction and operation menagement. (15)

ffi. What are the various Product design & development techniques? (15)

ru. Explain in detail the factors affecting the selection of a business location. (t5)

, V. Discuss in brief the various functions ofproduction planning and contol. (15)

Section - C

VI. Explain the various modem productivity techniques. (15)

VII. What is purchase rnanagement? What are its principles? (15)

.- VIIL What is store management? What are the fiinctions of store management? (15)

. tX. What is TQM? Explain various tools of TQM. (15)

:;) x-x-N

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(D 'Printed Pages: 2 RollNo'

(ii) Questions :9 Sub. Code :

Exam. Code:

. Bachelor of Business Administration 66 Semester

1048

SOCIALAI{D ETHICAL ISSTTES IN BUSINESS

Paper-BBA-32

Time Atlowed : Three Iloursl [Maximum Marks : 80

Note :- The students .are required to attempt FOUR questions

from Section-A of short ahswer type, TWO questions

ftom Seclions B and C each of essay type' Each question

in Section-A carries 5 marks, and in Sections B and C'

each question carries 15 marks'

SECTION-A

1. (a) Deseribe 'Principles of Business Ethics''

(b) How Globalization has affected the Business Ethics in

Indian firms ? Describe'

(c) Write down the objectives of 'Social Audit''

(d) Elaborate the term'socially Responsible Business''

(e) Describe the major benefits of 'Corporate Govemance'

for an organization.

(f) Discuss rnajor recommendations of Cadbury Commiuee

. regarding Audit.

08g7tLsl-37717 f tThrn over

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0 0 2 6

SECTION_B

2. Define 'Business Ethics'. Elaborate in detail the various theories

of 'Ethics'.

3. "Good Business E. thics promotes Good Business". Elucidate

the statement citing example of your choice.

4. Discuss the various ethical issues in Indian Business citing' recent case of Punjab National Bank. Give some suggestions

.to deal with such issues.

5. "Corporate. Social Responsibility is an Investment". Do you

agree or not ? Justifr yorrr stance.

SECTION-C

6. Define 'Corporate Governance'. Discuss the conceptual

ftamework of Corporate Govemance in detail.

7 , Why are companies in India resorting to Corporate Govemance ?

Discuss the major drivers of Corporate Govgmance in India

citing relevant examples.

8. Discuss various initiatives and reforms that have taken place

in India so as to give thrust to corporate govemance. To what

extent these initiatires have been helpful in realizing the

objective ? Discuss.

9. Write short notes on the following :-' (a) Corporate Govemance Vs. Corporale Excellence

O) OECD Principles regarding Corporate Govemance.

0897tLSr-37717 2 2000

(i) Printed Pagos : 2 Ro|I No. ...................._-

(if . Quesrions :14 Sub.Code:Exam. Code: 0 012 6

Bachelor of Busfuiecs Adm in irtrgtion 5L Sencstcr1048

AI'VERTISING AI\ID BRAI\D MANAGEMENTpapeeBBA-32S

TimeAllowed iihreeHounl [Merimum Marln: E0

Note :- (l) Att€rnpt any four questions from Section A. Eachquestion in SectionAcanies 5 na*s. fiotal marts forSectionA:20 narks)

(2) Attempt any two questions from Section B. Each. question in Section B carries 15 marks. (Tobl marksfor Section B : 30 marks)

(3) Auenpt any two questions Aon Section C. Eachquestion in Section C carries 15 marks. Clotat naks

. for Section C : 30 marks)

SBCIIOILA.l. What are the various types of advertisements ?2. How does adrrcrtiping belp in social md ecirnomic development ?3. ExplainDAGlr,IARappr,oacb"

4. Explain the concept ofbraad evoftition ?5. Explain the concept ofbrand loyalty.6, What do you mean by braad extension ?

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SECTION:B ..

What do you meao by Ethics ? Explain the role of ethics in Indign

advqtisin&

Whar is advertising planning and stmteg ? Explain witb. suitable

ormples.

What is media planriing 1 57b41 ile the key factors inlluencing

mediraplmning?

Whaisadrrcrtisingefbctirrenes? Howcmadvertisingeffec'tiveness

be measned ?

SECIIOIHWhat do you mean by a brand ? Explain the concept ofa brand

life cycle.

Explain theAaker nodel

What is brand qquity ? How can brand equity be measured ?

Wbat are celebrity €ndo*€ments ? Whiit are the advantages and

disadvantages ofcelebrity endosmepts ?

2000

ll.

12,

13.

14.

2

[Total No. of (i) Printed Pages 4 (ii) Questions 9]

Sub Code : 0899 (1048) Exam Code : OO26

Exan : Bachelor of Business Administration,6th Semester

Subject : Marketing of Services

Paper : E}8A-326

T'l.me : 3 Hours Maxlmum Morks : 8O

Itote: Attempt any four parts of the question insection A. Each part carries 5 marks.Attempt two questions from each of the twosection B & C. Each question carries 15

. marks.

SECTION - A

1. Write brief notes on any four of the following :

(i) Meaning and nature of services

(ii) Cofisumer purchase process

(iii)Market segmenting. and positioning ofservices.

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(a) Options for service delivery.

(b) Seruice design and its various t54pes.

2000

(i) Printed Pages : 4 Roll No.

(ii)l Questions zl4 Sub. Code:

Exam. Code:

Bachelor of Business Administration 66 Sernester1048

ACCOUNTING FOR MANAGEMENTPaper-BBA328

Tine Allowed : Three Hoursl [Maxinum Marks : 80

Note :- Unit-I is compulsory ard attempt any TWO questionsUnit-II and any TWO from Unit-I[.

TJNIT-I

l. Differentiate between Financial Accounting and ManagementAccourrting.

2. What are the objectives of Financial Statements 2

3. Write a short note on Debt-Equity ratio.

4. Write short notes on Contribution Vs'P/V Ratio.' 5. From the following information calculate cash flows from

invgsting and financing activities :

r.4.2016 31.3.2017(Rs.) (Rs.)

Machinery N.D.V.) 1,20,000 1,52,000

Share Capital 1,20,000 1,40,000.

Bank loan 40,000

Depreciation on machinery charged during the year Rs. 24,000.

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[Total No. of (i) Printed pages 3. (ii) euestions l4lSub Code : 0902 (foa8) E)<am Code : 0026

Exarn : Bachelor of Business Administration6th Semester

SubJect : Human Resource, planning andPerformance Management

Paper: BB.A-329

Time : 3 Houts Mqximum Marks : gO

Note : Part-A is consisting of 6 Sub-questions of5 marks each. The condidates are requiredto attempt any 4 questions.

Part-B contains 4 full length questions of15 marks each, out of which the condidatesare required to attempt aly 2 questions.

Part-C contains 4 fulI length questions of15 marks each, out of which the condidatesare requirpd to attempt any 2 questions.

PART.A

1. State the factors affecting human resourceplalning.

2. What is the career planning process ?

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lTotal No. of (i) printed pages 4 (ii), euestions t4]Sub Code : O9O3 (1048) Eram Code :0O26Exam : Bachelor of Business Administration.

6th Seloester

Subject : Compensation Management

Paper : BBA-330

Time : 3 llrours Maximtm Mqrks : EO' Note : pART-A is cbnsisting of 6 Sub_questions of

5 marks each. The condidates are requiredto attempt any 4 questions-

PART_B contains 4 full length questions of15 marks each, out of which the condidatesare r€quired to attempt any 2 questions.

PART-C contains 4 full length questions of15 rnarks each, out ofwhich the condidatesare required.to attempt any 2 questions.

PART-A

Note : Write short notes on tlre following :

1. State the difference between job description. andjob specification.

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