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© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary

www.peoplescout.com

© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary

Candidate behaviour has changed

The Talent Market Today

More

sophisticated

job seekers

Trust in brands Deserting digital

platforms

Playing the long

game

Consumer grade

expectation

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Referral

Program

Internal

Communication

Welcome/

Induction Pack ATS

Website

Interviews

Social Media

Referral

Program

PR

Strangers Visitors Candidates Employees Advocates

Job Boards

ONBOARDING APPLICATION ENGAGEMENT ATTRACTION

The Employer Brand Landscape

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72% of worldwide recruiting

leaders say employer

branding has a significant

impact on hiring

1 in 4 HR leaders use

analytics to understand why

people choose their company

85% say that the impact of

employer brand extends way

beyond the hiring process

Mercer’s Global Talent

Trends 2019 highlights the

need to create a brand

proposition that attracts the

talent you want.

Source: Mercer’s Global Talent Trends 2019

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What Is the Impact of a Strong Employer Brand?

Companies with evolved EVPs are twice

as likely to deliver financial performance

substantially above that of their peers

Organizations with an embedded EVP

across the employee lifecycle have seen

up to a 28% reduction in turnover

Businesses with strong employer brands

have seen up to a 43% decrease in cost-

per-hire

Source: Willis Towers Watson

Source: LinkedIn

Source: LinkedIn

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What is the Impact of a Strong Employer Brand?

Organizations with an actively

managed value proposition are

able to reach 50% deeper into the

labor market to attract passive

candidates

Employers with an attractive value

proposition have to pay 11% less

in salary premiums in order to hire

talent than those with an

unattractive EVP

Source: Gartner

Source: Gartner

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EVP The articulation of the value

offered to your employees

PILLARS

DEFINES

RELEVANCE

NARRATIVE

DEFINES

CONSISTENCY

STRAPLINE

DEFINES

FOCUS

The Elements of a Successful EVP

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Research Headlines

Only 28% of

organisations have

established metrics to

measure the success

of their employer

branding activity

The benefit of this highlighted by

50% of the participants is that

employees taking an active role in

promoting the employer brand gives

it legitimacy and authenticity

50% of respondents

have implemented a

strategy to increase

social media followers

The number one activity

from the organisations in

the survey was to expand

their investment in

promoting their employer

brand to employees

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Research Headlines

EMEA and North American

differences are greatest on

the topic of candidate

experience 51% across the

pond compared to 36% here

A third of organisations

in North America do not

have a specific budget for

employer branding

compared with just 3% in

EMEA

Employer Branding

with video content is

more popular in EMEA

(33%) than North

America (25%)

EMEA organisations

see employer branding

as more of a priority

than North American

companies

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Differentiation

Extent Employer Brand Distinguishes Companies

Among Competitors

Sources: HRO Today and PeopleScout

Completely

Somewhat

Neutral

Very Little

Not At All

= EMEA = NORTH AMERICA

36%

13%

53%

64%

8%

16%

3%

5%

0%

2%

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Measuring Employer Brand

TOP SUCCESS METRICS Only 28% of

organizations

measure employer

branding success 70% Career site traffic

90% Quality of applicant

Sources: HRO Today and PeopleScout

80% Social Engagement rates

67% Goals for inbound referrals

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© 2019 PeopleScout – A TrueBlue Company | Confidential and Proprietary

HR METRICS

Retention Rate

Employee Opinion

Quality of Hire

Cost-per-Hire

Number of Applicants

Analytics

AWARENESS

Basic Awareness

Recall Awareness

Top of Mind Awareness

DIFFERENTIATION

Brand Value

Brand Personality

OTHER METRICS

Employer Review Rankings

Social Media Activity

Employee Referrals

Net Promoter Score

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Thank You