(202) 333-5000€¦ · / (202) 333-5000 n n n. step 1) be available with a press page featuring...

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2www.ExpertClick.com / (202) 333-5000

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“dating service of PR”

“A Hot Site”

“An Invaluable Tool”

“ Excellent resource, well adjusted, easy to use.”

“It will make your group the central point for quotes and interviews.”

...

...

...

...

...

www.ExpertClick.com / (202) 333-5000

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CLIENT SUCCESS STORIES:

n 1-800-YEARBOOK / (202) 333-5000 n 4

“The Wall Street Journal called me from the Yearbook: their story about boot camp marketing resulted in positive

exposure and speaking offers.”—Arnold Sanow, MBA, CSP

“Oprah, the Today show, InsideEdition, ESPN, MSNBC, CNN.”

—Lauren J. Fix, Automotive Consultant/Expert

“I got an e-mail from the New York Times writer assigned to check out Munchausen’s Syndrome by Proxy, who said

that every time he did a search on LexisNexis my news releases were the first seen.”

—Barbara Bryan, National Child Abuse Defense & Resource Center

“Business Week, AP, FOX NEWS, Bloomberg Radio, Atlanta Journal Constitution from one release.”

—Paul Dickson, Author

“Inside Edition, MSNBC, Parenting magazine, Child magazine, the Boston Globe and Oprah.”

—Debra Holtzman, Safety Expert

“Rush Limbaugh, and dozens of other outlets picked up my story.”—Michael Levine, Hollywood Publicist

“Oprah called and flew me out for her child care show!”—Judith Lederman

www.ExpertClick.comwww.ExpertClick.com / (202) 333-5000

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Step 1) Be Available with a press page featuring you, a unique Web site built for journalists and search engines.

Your ExpertClick.comPress-Room Page page isthe cornerstone of the program.

n With a link to your Web site, your newsreleases. The page is designed fi rst toprovide information for journalists –then it is optimized for search enginesto ensure your page is found.

n You have instant 100% control of up to 1,000words of text, your contact information, yourmeta tags and graphics. You can updateyour profi le 24/7!

n You can even include YouTube.com video!

You get these benefi ts: A) Unique URL of your choiceB) Search engine submissionC) Inclusion at LexisNexis

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n 1-800-YEARBOOK / (202) 333-5000 n 5

Listings include Icon links:

-- Email

-- Web site

-- News Releases

-- PDF available.

ExpertClick.com

Visit www.ExpertClick.com to search on topics of interest and

see more profi le pages.

www.ExpertClick.com

Here’s how the Yearbook of Experts’ Two-Step Program works for you:


Sample Profi le Pages

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Yearbook of Experts’ Two-Step Program (continued)

Step 2) Provide Content with News Release Wire – requested by leading journalists:

Here are some news outlets that have opted-in to receive the headline feed:AARP BulletinABC Radio NetworkAtlanta Journal-ConstitutionThe Associated PressBoston GlobeBottom Line/PersonalBusiness WeekCNBCCBS MarketwatchCBS News – 48 HoursChicago TribuneCNN RadioFox News – New YorkGood Morning AmericaHollywood ReporterKGO NewsTalk – San FranciscoKNBC-TV Los AngelesEntrepreneur MagazineESPN Los Angeles TimesMSNBCNational Public RadioNew York Daily NewsThe New York TimesThe New YorkerPhysician’s WeeklyPublic Radio InternationalRobb ReportSalon.comSky Radio NetworkThe Star-Ledger Time MagazineWashington PostWireless Flash News ServiceWGN RadioWRC-TV Washington, DCUnited Press InternationalUnivision NetworkU.S. News & World ReportWBAL-TV Baltimore

www.ExpertClick.com

Sending a news release is easy:1) Log-in.

2) Click “Send Release” button.

3) Cut and paste your text.

4) Proof.

5) Publish.

6) Your news release is live.

...And you can track your results and success:7) You’ll get a nightly click report.

8) You get log-in access to see results of all your news

releases.

9) You can validate the success of your news releases

and the number of visitors who jump from your

news releases to your Web pages when you use

Google Conversion Tracking. You can validate

which releases generate the most opt-ins or sales

from your order form.

NewsReleaseWire.com


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www.NewsReleaseWire.com

1) Via Google News - many of our expertsreleases are now being included at Google News

2) In daily and weekly headline feedsgoing to 11,000 plus journalists

3) Via LexisNexis, the leading professional search resource

4) Posted instantly at the News Release Wire Web site

5) Linked instantly to your ExpertClick.com Press-Room Page, where a complete listis shown. Plus you can add a link with all your news releases to your Web site to create your own news page

6) Via the ExpertClick.com search system, referenced by icons to show content, and in the printed Yearbook of Experts

7) At FeaturesUSA.com for articles

8) Plus, as unique Web pages, your releases are designed for search engine spidersto bring you more visitors as long as you leave the release active

NewsReleaseWire.com

Actual News Release

Use News Release Wire to distribute:

n News Releases

n White papers

n Links to news on your site

n Content from your blog

n Your newsletter

n Your opinion about the news of the day

n PDFs of your brochures


You’ll send news releases without per-release charges. Send up to 52 news releases a year. Com-pared to services with per-release charges you can save thousands of dollars a year.

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Three Listing Stylesn Reference Listing

Logo or photo,plus 75 words of text

n Priority ListingLogo or photo,plus 150 words of text

n Full PageYour full page PDF advertisement also includes a free Priority listing

Comprehensive indexing ensures that you are accessible:

n Topic Index,topics of your choice

n Participant Index

n Geographic Index

You’ll be in good company at ExpertC

www.ExpertClick.com

Actual pages from the Yearbook of Experts®


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n You’ll join leading interview contacts. Here are a few of our renewal members who have found success:

National Education Association Alliance for Children & Families Volunteers of America Goodwill Industries National Association of Social Workers American Society of Association Executives National Taxpayers Union American Massage Therapy Association The John Marshall Law School American Council of the Blind U.S. Army War College National Automobile Dealers Association Alliance to Save Energy Salt Institute Dow, Lohnes & Albertson CureSearch National Childhood Cancer Foundation Newseum International Coach Federation National Automobile Dealers Association Aircraft Owners and Pilots Association Gemological Institute of America The Freedom Forum National Taxpayers Union Institute of Management Consultants The Telephone Doctor – Nancy Friedman National Speakers Association Patricia Fripp Consumer Electronics Association American Postal Workers Union, AFL-CIO Summit Consulting – Alan Weiss Marjorie Brody Dr. Joyce Brothers

ck.com and in the Yearbook of Experts®



More than 100,000 in print since 1984

Journalists constantly seek news, contacts and information they can use to

benefi t their readers, listeners and viewers.

Journalists thrive on content: they follow ideas, they need sources to fi ll out

their ideas, they need people like you to interview.

You break through the clutter of information in editorial content,

interviews or news stories.

You’ll be accepted because you’ve been endorsed by the news media. They

have chosen to include you and talk about you. Readers, listeners and

viewers welcome you because they have chosen the media outlet where

they’re seeing or hearing about you. That’s the power of media exposure.

It all comes together for you with our two step program:

Step 1) Be Available

* Help journalists fi nd you.

* Show journalists your issues.

* Ensure that the media knows that you welcome their

contact and that contact goes to the right person – you!

Step 2) Provide Content

* Send news releases.

* Have articles available.

* Post your events.

* Have updated information pushed to search engines.

That’s what we do for you: we help new customers fi nd you via the news

media and directly via search engines.

That’s how we create new revenue for you!

Mitchell P. Davis

Editor & Publisher

P.S. A majority of our clients are renewal customers – they’ve found long

term value. You can see who else is listed at the www.Yearbook.com Web

site. You should be there too!

Phone: (202) 333-5000

[email protected]

P.S. A majority of our clients are renewal customers – they’ve found long

term value. You can see who else is listed at the www.ExpertClick.com

Web site. You should be there too!

[email protected]

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11www.ExpertClick.comwww.ExpertClick.com / (202) 333-5000

Member Level Protocol: When a search is done by topic from our favorite topics page, or linked topics from profi les or news releases, the expert results shown are infl uenced by membership level, to benefi t members who purchase higher-ranking listings.

Send News Releases TodayTwo ways to be included:

Register on-line at www.ExpertClick.comor call (202) 333-5000

Eastern Time offi ce hours.

All annual memberships include these Press-Room Page features:• Sign up anytime at www.ExpertClick.com and you’ll be able to create your profi le instantly.• Profi le at www.ExpertClick®.com with four graphics, and up to 1,000 words. You’ll have instant 24/7 control

to edit and publish your Press Room Page, or we’ll help. • 52 News Releases without per-release charges at NewsReleaseWire.com. Send releases instantly from any

location. We distribute them via Google News and LexisNexis syndications as well as email feeds.• Meta-tag indexing by up to 39 keywords for Search Engine Optimization that helps journalists fi nd more

sources for their stories. We cross-link profi le and releases to benefi t all members.

Choose one of these three membership levels:

Gold Level

REFERENCE LISTING

Your Listing in the printed Year-book of Experts includes 75 words of text with one photo or logo.

Includes52 News Releases

per year at NewsReleaseWire.com

Zero Charges Per Release• $995

Platinum Level

PRIORITY LISTING

Your Listing in the printed Yearbook of Experts includes 150 words of text with one photo or logo.



Zero Charges Per Release • $1,295

Titanium Level

FULL PAGE LISTING

Includes Full Page and Priority Listing, with 150 words and photo or logo in the printed Yearbook of Experts. Ad creation included, if desired, at no extra charge. You get guaran-teed right-hand page location.



Zero Charges Per Release •$2,795

Two ways to sign up:1. Call us at 202-333-5000 — we offer full customer service, and we can create your profi le in minutes. (M-F, 9 -5 Eastern

Time, please.) 2. Sign up anytime at www.ExpertClick.com and you’ll be able to edit your profi le instantly.

“Classic” “Executive” “Premier”

Money-Back Guarantee: For a full refund, within 30 days of registration, simply return the welcome kit.

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