>> 2020 media kit >> eugene area chamber of …share your content directly with the...

HOW FAR ARE YOUR ADVERTISING DOLLARS GOING?SOCIAL MEDIA FOLLOWERS >>

>> 4,948 on Eugene Chamber Facebook

>> 1,571 on Eugene Young Professional Facebook

>> 1,896 on Eugene Chamber Instagram

>> 1,625 on Eugene Young Professional Instagram

EMAIL REACH >>>> 3,278 email contacts

>> 25% - 30% open rate (industry average of 20%)

WEBSITE TRAFFIC >>>> 59,950 unique visitors in 2019

>> 168,116 page views

>> 2.75 pages visited per unique visit

OPEN FOR BUSINESS DISTRIBUTION >>>> 3,500 copies printed each quarter

>> 2,700 copies direct mailed

>> Remaining Copies distributed via Chamber office, relocation packets, events, Travel Lane County, and other local businesses

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ONWARD>>>

>> 2020 MEDIA KIT >> WWW.EUGENECHAMBER.COM

>> 2020 MEDIA KIT >> EUGENE AREA CHAMBER OF COMMERCE

open for business



The Eugene Chamber’s Open for Business magazine is a quarterly publication that highlights all it means to do business in Eugene. With a robust and active readership of over 3,000 local business leaders, Open for Business provides a platform for advertisers to connect with the topics, leaders, and businesses driving our regional economy.

EDITORIAL THEMES CONTENTDUE

ADSDUE

LAUNCHDATE

Q1CONNECTED NEIGHBORSIn this issue we will explore how interesting con-nections and collaborations between individual businesses, industries and community members positively enhance the livability of our region.

JANUARY31

FEBRUARY15

MARCH2020

Q2PROSPERITY FOR ALLFrom affordable, diverse housing options to inclusive job opportunities for local talent we will highlight how we are tackling hard problems and thinking outside-the-box towards inclusive pros-perity for members of our community.

APRIL31

MAY15

JUNE2020

Q3HEALTHY REGIONHow do we measure up in overall community health? We will discuss initiatives that focus on our community resiliency and sustainability to ensure this is a place where citizens and families are set up for success.

JULY31

AUGUST15

SEPTEMBER2020

Q4PROUD COMMUNITYTension is what makes a story interesting. This is-sue will explore the various reasons that adversity isn’t always a bad thing—reframing the communi-ty narrative to show that we live in a place that is thriving and we are proud to call home.

OCTOBER31

NOVEMBER15

DECEMBER2020

2020 EDITORIAL CALENDAREach quarter our publication has an editorial theme. Our feature articles will explore different veins of the topics below. The Editorial Theme isn’t necessarily what the title of the magazine will be, but it will relfect the overall idea. Your ads and advertorial content do not need to match the theme of the magazine, however, we’ve found that some businesses prefer to.


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2020 PRINT RATESRates are per placement, with a lower rate if you book for the entire year in advance. You may also pay in advance for a 5% discount, otherwise you will be billed when each issue goes to print. We offer a 15% agency discount which cannot be combined with the 5% pre-pay discount.Non-members may advertise at a 25% premium.

PLACEMENT DIMENSIONS 1 X RATE 4 X RATE

FULL PAGE 8.75” X 11.25” $1,225 $1,100

1/2 PAGE HORIZONTAL 7.375” X 4.8125” $910 $825

1/3 PAGE VERITCAL 2.375” X 9.75” $655 $585

1/3 PAGE SQUARE 4.8125” x 4.8125” $655 $585

1/2 INSIDE FRONT OR BACK COVER 7.375” X 4.8125” - $895

FULL INSIDE FRONT OR BACK COVER 8.75” X 11.25” - $1,165

2/3 BACK COVER 7.375” X 7.25” - $1,385


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ADVERTORIALSShare your content directly with the Eugene Area Chamber of Commerce audience, in print or online. Your content can be published in Open for Business magazine and/or on the Chamber’s website. All content must meet the Eugene Area Chamber of Commerce content guidelines.

WORD COUNT PRINT ONLINE BOTH

150 - 300 words $230 $110 $315

300 - 500 words $385 $180 $515

500 - 1,000 words $765 $670 $1,025

What we DO publish We love to publish lively, engaging content that is clear and direct. Please read some of our con-tent to get a sense of our style and tone before submitting.

Here are some content ideas:>> how-to articles>> tips and tricks >> Best of lists

What we don’t publish We do not publish overt promotional content, including information on new products, services, or upcoming sales.Press releases including new hires, awards, etc. are published in our business news section. Press releases are not published in their entirety. The chamber reserves the right to publish and edit at our discretion to meet our brand and content guidelines.

>> industry trends >> success stories >> highlights of local professionals.

We prefer submissions that clearly connect to the local business community and the chamber’s mission. We especially like a first-person view and a conversational tone. Please identify the first instance of each person mentioned by their first and last name, title and organization when applicable. We include no more that two authors per article.

digital advertising



WEBSITE ADSAdvertise on the Chamber’s website. With thousands of monthly visitors, the chamber’s website is a great way to share your message with the region’s leading professionals and influencers. Choose up to 5 pages for your ad to appear on—subject to availability.

PLACEMENT DIMENSIONS COST PER MONTH

Leaderboard 970 x 90 px $215 Members& Non Profits

Medium Rectangle 300 x 500 px $200 Members$125 Non Profits

Square 300 x 250 px $180 Members$100 Non Profits

PLACEMENT FREQUENCY DIMENSIONS COST

Sponsored Content 1 PER WEEKSent on Wednesdays

600 X 400 PX400 words, 1 link

$150 Members$100 Non Profits

Community Spotlight 1 PER WEEKSent on Wednesdays

600 X 400 PX100 words, 1 link


Buy Chamber 12 PER MONTHFirst Friday each Month

600 X 400 PX1 link


EMAIL ADSWhen you’re looking to reach a wide and diverse audience, our email ads are a great investment. With almost 4,000 subscribers and above average open and click rates, our email ads provide value and timely opportunities. Ads need to be booked in advance and content submitted one week before run date. Limit of one ad per month per business per placement type.

Digital files in png or jpeg required. RGB color profile in no more that 96 dpi. Maxium file size not to exceed 500 kb. Please include links and creative tags, SSL compliant.

ad examples



ADVERTORIALS

EMAIL ADS

DIGITAL ADS

>> 2020 media kit >> eugene area chamber of …share your content directly with the...

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