2019braztoa.com.br/wp-content/uploads/2019/05/braztoa_ingles...4 - braztoa 2019 yearbook this is...

YEARBOOK2019

2 - Braztoa 2019 Yearbook

SUMMARY

EDITORIAL ................................................................................................3

BOARD OF DIRECTORS .....................................................................5

BRAZTOA ..................................................................................................6

ECONOMIC SCENARIO ......................................................................8

OUR MARKET IN NUMBERS ......................................................... 24

TRENDS .................................................................................................. 35

OUR WORK ........................................................................................... 39

SUSTAINABILITY ...............................................................................45

MEMBERS ............................................................................................... 62

ACKNOWLEDGMENTS .....................................................................72


EDITORIAL

Braztoa celebrates 30 years in 2019. As one of the main representative entities of the industry, our primary goal has always been to give prominence to tourism and show the power of our segment to build a better future for the country.

Over this time, much has changed. Today, we have many resources and tools that contribute to streamlining our work, which allow us to know our customer better and faster, and improve our products and services, whether to prioritize remote service, with more comfort and safety or to reach a maximum level of customization of the trips we offer.

We know there is a lot to be done, but all these changes and evolutions have allowed us to get here with a lot more strength. We are determined and optimistic, and we are sure that our journey is promising. In an internal survey conducted at the end of 2018, 94% of our members said they believe 2019 will be a year of growth. Among the arguments of the answers are the expectation of economic recovery, expansion of product portfolio, expertise and readiness to act in niche markets.

One of the significant challenges ahead is the non-incidence or, at least, the maintenance of the IRRF rate of 6% on remittances abroad that will expire in December of this year. We are already in advanced negotiations with the new government, as this directly impacts tourism growth and the country’s economy. We are talking about a very complex and comprehensive industry that contributed with US$ 152.5 billion (8.1%) of the GDP and generated 6.9 million jobs, according to a study by the World Travel & Tourism Council (WTTC). It is a great responsibility!

But tourism still has a good perspective on growth. Increasingly affordable air travels, technological changes, new business models and ease for obtaining visa worldwide have accelerated the industry’s growth in recent years, bringing the world’s most significant international tourist arrival in 2018. According to the World Tourism Organization (WTO), the number of foreign tourists reached 1.4 billion, a 6% increase compared to 2017.

The results we present in this study are related to what happens in the world, of course, but also with the attitudes and actions, we take every day. On the one hand, our constant attention to trends and, on the other hand, our professional daring, humbleness to recognize where we stand, and the courage to prioritize what is necessary.

Current studies point out that the desire to travel will become stronger among consumers worldwide, and that among the growing tourism-related trends is a higher demand for customized travels, internal transformation travel plans, and authentic experiences in harmony with the values and desires of the traveler.

According to the World Tourism Organization (WTO), the number of international tourists reached 1.4 billion, a 6% increase compared to 2017.


This is reflected, for example, in the Experiência Braztoa (Braztoa Experience), an itinerant event that deals with segmented and transformational travels, technology and innovation in tourism. Extended also to the events Braztoa Desvenda (Braztoa Uncovers), that we launched in 2018, and gets together, in a single place, associates, travel agents, tourists, and opinion makers. These events seek dialogue as the primary tool to disseminate the tourism culture and the strengthening of a relationship of trust between professionals and customers.

Still, on vanguard and boldness, I highlight the approach and work that Braztoa has been doing for years with the theme of sustainability. An issue that is increasingly on the radar of tourists, who are also seeking to travel in a conscious way, whether in the investment of the value of the trip, the impact it will cause on the destination and even in what it will bring to their future. Once again, we are focused on this with the Braztoa Sustainability Award, which winning initiatives in 2018 are also presented in this Yearbook, and which, since 2012, has been fostering the best sustainability practices in the Brazilian market - in the three aspects: social, economic and environmental.

Given this scenario, we are happy to announce that we grew in 2018. The revenue of Braztoa members increased by 7.4%, totalizing R$ 13.1 billion. Advances do not stop there. We evolved in departures, and we had 944 thousand more people traveling in 2018, reaching 6.5 million tourists.

Growth and caution. More departures, more revenue, and a timid average ticket. Brazilians, despite the situation or adversity, does not stop traveling, but adjust their trip. Once again, the operators come to the stage with their know-how to make dreams fit in the budget, making payments easier, searching for differentials, creating stories.

This is how we should and will continue, with much work, innovation and positivity, and we are convinced that 2019 will be even better.

Enjoy your reading!

MAGDA NASSAR President of Braztoa

EDITORIAL

>>

Braztoa members’ revenue increased by 7.4%,totalizing R$ 13,1 billion


BOARD OF DIRECTORS

Every two years, BRAZTOA elects its Advisers.

BOARD OF DIRECTORS from May / 2015 to May / 2019

President Magda Nassar (Trade Tours)

Vice-President - Financial Frederico Levy (Interpoint)

Vice-President Roberto Haro Nedelciu (Raidho)

Vice-President José Zuquim (Ambiental)

Vice-President Roberto Silva (Sanchat)

Tax Advisory Board

Incumbent - Celso Luiz dos Santos Garcia (CI)

Incumbent - Marcelo Cusnir (New Age)

Incumbent - Celso Guelfi (GTA)

Substitute - Jorge Watanabe (Ásia Total)

Admission and Ethics Board

Incubent - Martin Jensen (Queensberry)

Incumbent - Renato Enzo Carone (Turnet)

Incumbent - Fabiano Turini de Camargo (CT Operadora)

Substitute - Silvia Fagundes (Trade Tours)

Substitute - Miguel Andrade (Transmundi)

Advisory Board

José Zuquim (Ambiental)

José Eduardo Sampaio Barbosa (Flot)


BRAZTOA

BRAZTOA aims to appreciate its members work as an organized market, with free initiative and fair competition.

Therefore, it operates developing institutional actions to promote and support the market.

In 2019 the association celebrates 30 years, consolidating its position as one of the most important and representative entities of the Brazilian tourism.

Its team of members, present throughout Brazil, consists of tourism OPERATORS: domestic, international inbound and outbound; COLLABORATORS who promote and/or trade tourism products and/or services; REPRESENTATIVES of products and destinations, and GUESTS, companies that act directly or indirectly in the

tourism industry as destinations, means of transportation and lodging, inbound and attractive services, among others. Together, they account for nearly 90% of leisure

travel packages sold by the country’s production chain.

TOURISM OPERATORS

COLLABORATORS REPRESENTATIVES

GUESTS

http://braztoa.com.br/


BRAZTOA

Together, account for approximately:

of leisure travel packages sold by the country’s production chain.

90%

VISION MISSION

VALUES

To be an association recognized for its expertise and innovation in the tourism industry.

To develop and support activities that maximize the performance of the members and the tourism

market in a sustainable way.

Ethics

Commitment

Sustainability

Innovation

Creativity

Dynamism

Resilience

TOURISM OPERATORS: domestic, and international inbound and outbound

REPRESENTATIVES

COLLABORATORSAND COMPANIES

REPRESENTATIVE OFPRODUCTS AND

DESTINATIONS

GUESTS

ASSOCIATED

60

2

7

1281

ECONOMIC SCENARIO


ECONOMIC SCENARIO

In 2018, the world economy grew at the same rate as in 2017 (3.7%), recovering from the crisis years between 2012 and 2016. Despite this recent acceleration, in 2019 and the coming years, growth rates tend to be slightly smaller due to new challenges. These challenges are related to geopolitics (Russia and China), uncertainty in the European Union with the Brexit and the turbulence of the Trump administration. With this, the world’s trade is also expected to grow slightly less. The good news is that global tourism continues to increase due to industry-specific trends and has a positive outlook in the short, medium and long terms.

The world keeps growing…

The United States economy continues to accelerate, with a substantial decrease in the unemployment rate - and even in full employment. As a result of this higher growth, the yellow light of inflation lights up for the American economy, resuming the discussion of raising interest rates in the country. With a gradual rise in interest rates from 2016 to the end of 2018, the US monetary authority opted for a discontinuation of the upward cycle, which ended at 2.5%.

In other core economies, the effect is not very different. In the United Kingdom, after the first rise of interest rates in the United Kingdom since the 2017 subprime crisis, the slight increase

experienced by the UK labor market led to a further rise in interest rates from 0.5% to 0.75% in 2018. In the Eurozone, the European Central Bank continued to record a gradual improvement in employment and income indicators, causing the monetary stimulus to be definitively withdrawn, with the interest rate level remaining at 0.05% for the Eurozone.

Emerging markets, even with the lowest Chinese growth, still do not show production levels high enough to pull the average world growth upward. As a result, the growth estimate for 2018 remains at 4.7%, the same as in the previous two years.

In the case of Latin America, 2018 showed a slightly worse result than in 2017, even with the small growth of the Brazilian GDP (1.1%) and with a drop of 2.9% of the GDP of Argentina1, which also holds considerable importance among Latin countries.

1 Result not yet consolidated, estimated by the IMF.

ECONOMIC SCENARIO AND OUTLOOK FOR THE TOURISM INDUSTRY

World economy: better than during the crisis, but with significant challenges


... but with major challenges

The world has been experiencing significant changes in the conduct of the world political and economic order in recent times, with the highlight of the resumption of essential negotiators of the world political environment, specifically Russia and China. As during the Cold War, Vladimir Putin’s country has been supporting controversial geo-economic conflicts in some places, such as Syria, Ukraine, Turkey, and even Venezuela. China, for its part, has been exploring new trade fronts, with massive investments in African borders and several emerging countries.

One of the reasons for the change in the world scenario is due to the lack of expression of the European Union. Immersed in the mood of the times, the United Kingdom unilaterally decided to leave the Eurozone just as the

European economy began to restructure after the economic problems arising from the 2009 crisis. Without knowing how to proceed from the exit of the economic union, companies located mainly in England migrate to other European destinations, amid the indecisions of European leaders, in a process that has dragged on for almost two years.

In the United States, the main factor is due to the debut of Donald Trump as president in 2017. Since then, the world has experienced a series of political and economic turmoil to fulfill his campaign slogan, “Make America Great Again2.” While in the political game the issue of the wall to hold immigrants from Mexico remains in fashion, the main economic flag waived by the Americans

2 “Making the Great America Again”, from the free transla-tion of the editors

Source: International Monetary Fund – World Economic Update – October 2018

3,3 3,7 3,7

1,7 2,3 2,4

4,4 4,7 4,7

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1,3 1,2

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2016 2017 2018

Economic growth (%)

World Developed Economies

Emergent Markets Latin America & Caribbean

ECONOMIC SCENARIO


in 2018 was the renegotiation of commercial contracts in several areas. Attacking mainly the steel sector, the US choice affected the cost of the Chinese steelworks, shedding light once again on the US, after years of Barack Obama’s international politics considered more passive.

Trade: growing with less vigor ...

World trade continued to grow in 2018, but with less strength, with an increase estimated by the IMF at 4.2%, compared to 5.2% in 2017. The year was challenging, with trade barriers rising around the world and slowing the Chinese growth, partially offset by the increase of the US demand in the international market. A rise of 4.0% can be expected for 2019, a little lower than the previous year.

... while tourism shows its strength.

Increasingly affordable air travels, technological changes, new business models and ease for obtaining visa worldwide have accelerated the industry’s growth in recent years, with a record of international tourist arrivals in 2018 - considering only overnight visitors.

According to preliminary data released by the World Tourism Organization (WTO), the number of inter-national tourists reached the mark of 1.4 billion, an increase of 6% compared to 2017. With overall results boosted by a more favorable economic envi-ronment and strong departure demand from the pri-mary source markets, such as France, Australia, the United States, and South Korea. The market was also driven by the higher flow of tourists from several oth-er nations that were motivated by the phenomenon of the World Cup, with Russia being the beneficiary of this edition of the event.


5,2

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1,0

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2017 2018 2019

World trade growth (%)

ECONOMIC SCENARIO


Regionally, the Middle East led the expansion of the international flow of tourists, with an increase of 10%, followed by destinations in Africa, which increased arrivals by 7% in the region. The flow to Asia Pacific had the same

The Brazilian economy disappointed in 2018, but tourism showed a revival

The Brazilian economy grew 1.1% in 2018, very close to the 1.0% of 2017, indicating a much slower recovery than previously expected. However, the tourism industry reacted and showed positive results, with a real increase of 2% in the volume of tourism activities, as demonstrated by IBGE (Brazilian Institute of Geography and Statistics) data.

Expectations in the economy weren’t confirmed ...

Looking back, it is necessary to resume the expectations of some variables projected by

growth of the arrivals in Europe, with an increase of 6%, values that are also aligned with the world average. For the Americas, the observed increase was of 3%, with about 217 million tourists to the region.

the agents for 2018 before comparing the consolidated results. Let’s take the GDP first. The expectation was high, with an expected increase of 2.7%. The prevailing idea was that the base comparison effect would be large enough to generate more growth than the one seen in 2017, only 1%. However, the increase was only 1.1%, with numbers of less than half of the values initially forecasted.

What happened was that, even with persistently low interest rates, application of an agenda for improving the financial system, and improvement of the general economic environment, the idle capacity was persistently high, a long-standing problem of economies in post-crisis years.

Source: World Travel Organization

world averange

Europe Asia &Pacific Americas Africa Middle East

6%+10%

+6%

10

9

8

7

6

5

4

3

2

1

0

+6%

+3%

+7%

ECONOMIC SCENARIO


In terms of the basic interests, the environment remained almost entirely favorable: the taxes had not only fallen but diminished to a level below to the planned by the economic agents, reaching 6.50% against the projected 6.75%.

For the inflation, the recessive effect on the activity and the growth constrains were still excessively strong to compute a median of 3,96%. In this case, the idea was that interests, at a level between 6.50% and 6.75%, would be

Macroeconomic Variables – expectancy versus fact

How it was in 2017 Prediction for 2018 …how it went

GDP 1,0% 2,70% 1,1%Selic 7,00% 6,75% 6,50%IPCA 2,95% 3,96% 3,75%

Exchange R$/US$ 3,30 3,34 3,87

Source: Banco Central do Brasil – Relatório Focus.

sufficient to contain an exogenous price hike3. Despite some turbulence in the prices of the so-called managed items (directly or indirectly controlled by the Government, such as diesel through government subsidy) caused by both the dollar pressures and the trucker drivers’ strike, the result was very close to that foreseen, with a 3.75% increase in 2018.

For the exchange rate, the forecast almost maintained the level observed at the end of 2017 of R$ 3,30, with a median projection of R$ 3,34. Briefly, interest rates were already expected to increase in the US economy, without this being able to significantly influence the quotation of the Real.

It turns out that the idea of a near-stable exchange rate proved to be a big misconception.

3 Exogenous shocks occur when there are disturbances that profoundly change the structure of demand or supply of an economy, so that the prices of some products or ser-vices show great fluctuations.

To the detriment of the US-China trade war, there was a critical review of customs taxation around the world, creating uncertainties that culminated in the dollar appreciation. When finally, some commercial agreements that softened the effect of uncertainty left the paper, new waves of mistrust reached our economy, this time caused by the possible polarization of the candidates for the presidency of Brazil, Jair Bolsonaro (PSL) and Fernando Haddad (PT).

ECONOMIC SCENARIO


... but tourism revives.

In the tourism-related activities, data for 2018 showed the continuity of improvement, a fact timidly noticed in 2017 when companies were already beginning to review the cuts in costs they made during the crisis. For the first time in three years, positive results were obtained, with a real increase measured by IBGE in the volume of tourist

Source: Brazilian Central Bank. Chart based on Dollar PTAX rate - Sell

activities by 2% compared to 2017. In addition, there was a 4.5% growth in corporate revenues, showing that the cost-cut started in the crisis period of 2015-2016 (especially 2017, which has already demonstrated results for the revenue) was very important to support the financial structure of companies that were able to stay in business during the difficult years of the economic crisis.

Source: IBGE – February 2019

03/08/2018:Trump’s confirmationover steel rate

08/16/2018:1st round of elections

3,0000

3,2000

3,4000

3,6000

3,8000

4,0000

4,2000

4,4000Real/Dollar in 2018

10,8% 11,1%8,4%

1,1%

-0,1%

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-2,1%

3,8%2,2%

-2,1% -2,6%

-6,5%

2,0%

-10,0%

-5,0%

0,0%

5,0%

10,0%

15,0%

2012 2013 2014 2015 2016 2017 2018

Touristic Activities Growth (IBGE)

Nominal Revenue Sales Volume

ECONOMIC SCENARIO


In regional terms, there is a general improvement in local tourist activities in 2018.

The data are corroborated by the latest information from 4the World Travel & Tourism Council (WTTC), a global entity bringing together more than 170 CEOs from private sector companies around the world. According

4 Information provided through the support and transfer of data by Panrotas.

Source: 2019 WTCC Annual Report

to the entity, the tourism GDP in Brazil grew by 3.1% in 2018, reaching around US$ 153 billion or the equivalent of R$ 592 billion5 , values that show one of the most significant growth in the world, as can be observed in the table below:

5 Values with reference to PTAX exchange - sale, provided by the Central Bank on 12/31/2018, of R$ 3.8748 / Dollar.

Ranking Countries Tourism GDP Growth (%)

Domestic Expenses

(%)

InternationalExpenses

(%)

LeisureExpenses

(%)

BusinessExpenses

(%)

Estimated GDPfor the industry(billions of US$)

1 USA 2,2 81,2 18,8 71,3 28,7 1595

2 China 7,3 85,8 14,2 81,4 18,6 1509

3 Japan 3,6 82,5 17,5 68,5 31,5 368

4 Germany 1,2 85,2 14,8 83,1 16,9 345

5 UK 1 84,4 15,6 65,9 34,1 311

6 Italy 3,2 76,2 23,8 79,1 20,9 275

7 France 4,1 65,7 34,3 80,5 19,5 266

8 India 6,7 87,2 12,8 94,8 5,2 247

9 Spain 2,4 44,8 55,2 88,5 11,5 211

10 Mexico 2,4 85,2 14,8 94,1 5,9 209

11 Australia 3,2 76,1 23,9 84,4 15,6 154

12 Brazil 3,1 93,8 6,2 87,9 12,1 153

13 Canada 2,9 76,3 23,7 63,7 36,3 111

14 Thailand 6 19,8 80,2 90,6 9,4 110

15 Turkey 15 38,6 61,4 87,4 12,6 96

Tabela de crescimento do PIB do turismo – por país

ECONOMIC SCENARIO


The entity’s report pointed out the improvement of the visa system as one of the main reasons for the good increase of the Brazilian Tourism GDP since it is now fully electronic, with a fast process (on average, three days for visa application and approval, if approved). Also, the large domestic market is responsible for 93.8% of the value generated for the industry, with a vast range of options for leisure (88% of trips made).

As a result of the higher appreciation of the average exchange rate in the year, according to statistics from the Central Bank of Brazil6, the expenses of Brazilian tourists abroad totaled US$ 18.2 billion in 2018, a decrease of 3.9% compared to the previous year, while the income of foreign resources from tourism was about US$ 5.9 billion, 1.9% higher than in 2017.

6 Information presented in the “External Industry Note”, disclosed by the institution on a monthly basis.

In addition, the oscillation of the Real exchange rate during the last year (which showed a significant increase, followed by a large fall and subsequent upward movement), prevented better results for international travel, offset by the rise in domestic destinations, as shown by the data from the Brazilian Association of Corporate Travel Agencies (Abracorp). Even so, the total revenue obtained reached the mark of R$ 10.2 billion, the best result since 2015, showing the industry recovery.

Concerning the labor market, the service industry, which includes the tourism segment, has been showing a more consistent recovery than the average observed in the labor market. According to data from the National Survey of Household Sample, the PNAD of IBGE, while there was an increase in the employed population of 1.0%, in the services industry this increase was 2.1%, totaling more than 10,3 million jobs.

Abracorp Data – National and International Sales (R$)

2015 2016 2017 2018Air Total 7,545,287,107 7,120,508,589 6,114,151,331 6,824,573,339

National 4,311,662,152 4,052,426,498 3,476,516,831 4,012,786,715

International 3,233,624,955 3,068,082,091 2,637,634,500 2,811,786,624

Hotel Total 2,676,495,329 2,367,418,361 1,776,876,945 2,242,208,742

National 2,236,806,198 1,955,380,200 1,370,580,031 1,703,293,674

International 439,689,131 412,038,161 406,296,914 538,915,068

Cruise Total 203,737,241 114,705,269 3,252,291 5,279,687

National 11,140,821 10,284,070 2,796,557 4,580,962

International 192,596,420 104,421,199 455,734 698,725

Transportation Total 249,046,868 236,119,451 171,325,836 204,628,249

Car Rental Total 223,701,944 205,403,361 140,944,003 167,928,084

National 186,420,714 168,758,566 120,496,535 142,602,163

International 37,281,230 36,644,795 20,447,468 25,325,921

Transfer Total 25,344,924 30,716,090 30,381,833 36,700,165

Packages & General Services 1,771,744,410 1,866,021,395 835,229,613 1,022,284,231

Total 11,458,570,130 10,714,409,733 8,900,836,016 10,298,974,248

ECONOMIC SCENARIO


Specifically for the tourism industry, the latest study Employability in Tourism of the CNC7 showed a growth of 2,162 of formal tourism jobs in the last 12 months up to October 2018, values that show the gradual recovery of the sector, given the fall of 8,516 positions in 2017.

7 Study produced by the National Confederation of Com-merce of Goods, Services and Tourism, based on data from October 2018 of the General Register of Employed and Unem-ployed (Caged), from the Ministry of Labor and Employment.

With the significant impact of the truck drivers’ strike, which took place in May 2018, the most affected segment was the “transport of passengers”, which showed a reduction in the accumulated values in 12 months up to October 2018 of 9,217 formal jobs, against a growth of 1,220 vacancies in travel agents or even 10,615 positions in the case of the “lodging and food” segment.

Table I: Tourism Activities Employment

Tourism Segment

2017 2018

MONTH IN THE YEAR IN 12 MONTHS

dec 2017 oct 2018 oct 2018 oct 2018

dec 2016 sep 2018 dec 2018 oct 2017

LODGING AND FOOD 4.639 6.239 1.458 10.615

HOTELS AND ALIKE -520 1.177 -5.644 1.149

RESTAURANT AND ALIKE 5.519 5.062 7.102 9.466

PASSENGER TRANSPORTATION -13.773 160 -1.314 -9.217

RAILROAD -1.011 -41 1.244 167

HIGHWAY -17.234 -599 -8.142 -14.486

MARITIME 169 15 70 321

AIR 1.067 266 -767 -958

CAR RENTAL 3.236 519 6.281 5.738

TRAVEL AGENTS 1598 9 1.498 1.220

CULTURE AND LEISURE -980 44 -995 -456

CULTURAL SERVICES -864 -49 137 388

OTHER LEISURE SERVICES -116 93 -1.132 -844

TURISM TOTAL -8.516 6.452 647 2.162

Source: Caged. Elaboration: DE-CNC

ECONOMIC SCENARIO


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2017 2018 2019

Economic Growth (%)

Brazil World Latin America & Caribbean

ECONOMY OUTLOOK FOR 2019

Projections for GDP growth in several economies are still favorable. According to IMF data, the world average growth will remain at the same level observed in last the two years in 2018, with an increase of 3,7%. Although the expectation of a partial reversion of the flow of capital for the more developed economies - because of the most significant attractions of these economies caused by the rise of interests in U.S.A., United Kingdom, and the Eurozone -, the emergent economies are still one of the leading destinations for investors who search for greater returns. In other words, the idea is that while there is no definition on the impasse of the Brexit and the commercial war between the Americans and Chinese, some economies, among them Brazil, will benefit directly and indirectly.

Assessing the Brazilian data, the conditions for growth are considerably better than they were at the beginning of 2018. With low and controlled inflation, exchange rate at a more palatable level (and that causes low pass-through of prices to our economy), equally low-interest rates, better financial conditions for companies, among other factors, the impression we have is rather more optimistic than a year ago, at least in relative terms.

First, the severe recession Brazil faced in 2015 and 2016 paved the way indirectly for a sharp decline in the consumer price index. The IPCA, which ended 2018 at 3.75%, is well below the levels it faced during the crisis pe-riod, which average reached almost 9% be-tween 2015 and 2016.


ECONOMIC SCENARIO


Moreover, the expectations of the market for the IPCA are well anchored, that is, nobody is waiting for inflation very different from the current inflationary goal of 4,25%8, the fact that confers greater predictability for economic planning of the people, companies, and government. Such fact supports the idea that a cycle of increase of interests, used to diminish inflation, will probably not be used, being postponed for late 2020.

Second, the Brazilian GDP is below its potential, which means that there is still an idle capacity. However, in the year-on-year comparison, GDP grew by 1.1%, driven by industrial growth of 0.8%,

8 Established by the National Monetary Council, the main body of the National Financial System, which standardizes the economy.

services by 1.2% and agriculture by 2.5%. At the pace expected by market consensus, the output gap is expected to decline only in mid-2021.

Thirdly, the improvement in the credit market shows a gradual resumption of consumer confidence in the economy. After two years of deep recession, followed by other years of weak growth, real returns returned to pre-crisis levels. With income returns on the horizon, credit approvals by financial institutions have been increasing in recent quarters, with credit for consumption being the second best performing category - behind only of housing loans.

Chart: Index GDP and Potential GDP (dotted)

Source: IBGE. Projections: Pezco Economics

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Hiatus (right axis) GDP Potential GDP

Projections

Hiatus close – 2nd Quarter 2021

ECONOMIC SCENARIO


Also, some events are contributing to greater optimism regarding the economy in 2019. Among them, we can mention the arrangement of the new Government with the setting up of a team named by Paulo Guedes, seen as “liberal and center-right”. Also, the commitment to solve the tax scenario; records of investment and financial turn in the stock exchange, as well as a great normative and even physical booty directed to infrastructure developed by the government of Michel Temer.

There is, therefore, a prospect of continuity of a low level of inflation, monetary policy with equally low-interest rates, the return of credit granting and increased investments in infrastructure. All these factors together should improve confidence in the economy, cause lower exchange rate fluctuations, attract more

foreign investment, boost the productive sector and gradually help to increase the utilization of installed capacity, increasing consumption, moving income, generating jobs and so finally bring more encouragement to our troubled economy.

Source: Brazilian Central Bank. Elaborated by Pezco Economics.

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15

01/0

3/20

16

01/0

7/20

16

01/1

1/20

16

01/0

3/20

17

01/0

7/20

17

01/1

1/20

17

01/0

3/20

18

01/0

7/20

18

01/1

1/20

18

Observed Credit Approvals Index (base 100=1Q. 2011)

Observed Approvals - Consumption Observed Approvals - Inhabitancy

ECONOMIC SCENARIO


TOURISM OUTLOOK IN 2019

After a one more year with records on international tourists, as detailed in the International Tourism Trends of 2019 section, organized by the World Tourism Organization (UNWTO), arrivals will probably continue with a perspective of growth.

In the case of the Americas, projections point to an increase in international tourists from 2% to 3% in 2019, aligned with the growth registered in 2018.

For Brazil, after having experienced a scenario without great energy in the economy in 2018, the perspective is more optimistic for this year, with less volatile projections. One of the main determinants of tourism, the dollar, is also

Macroeconomic Variables – expectancy versus fact

Consolidated in 2018 Forecast for 2019

GDP 1,1% 2,30%Selic 6,50% 6,75%IPCA 3,75% 3,85%

Exchange rate R$/US$ 3,87 3,70

Source: Brazilian Central Bank – Focus Report of March 1st, 2019

ABSOLUTE VALUES VARIATIONS

National PAX International PAX Total PAX National PAX International PAX Total PAX

2014 8,855,906 585,489 9,441,395 6.4% 5.2% 6.3%

2015 8,463,285 634,894 9,098,179 0.3% 13.8% 1.1%

2016 7,975,696 677,431 8,653,127 -7.7% 2.6% -7.0%

2017 8,325,886 776,171 9,102,057 2.2% 11.7% 2.9%

2018 8,591,927 875,154 9,467,081 3.4% 11.9% 4.1%

2019 8,943,879 960,117 9,903,996 4.3% 14.1% 5.2%

Source: Abear. Projections: Pezco Economics.

expected to cause less hardship for the industry.

According to Abear information, after experiencing a 4.6% increase in the ASK (seats offered per kilometer) and 4.4% of the RPK (seats paid per kilometer) in 2018 compared to 2017, the PAX (people actually transported per kilometer) consolidated number was 3.4% in the period. With better perspectives and continuing stability of macroeconomic variables, by Pezco Economics projections, PAX will probably grow 5.2%, being a 4.3% increase for domestic PAX and 14.1% for international PAX9.

9 Glossary available at: http://www.abear.com.br/uploads/arquivos/dados_e_fatos_arquivos_ptbr/Gloss%C3%A1rio_ABEAR.pdf

ECONOMIC SCENARIO


works. Despite depending on approvals in the House of Representatives to be carried, the fulfillment, albeit partially, of the agenda of projects may contribute to increasing domestic trips demand, aside from the reception of international executives.

It also has an expectation of the new Brazilian government in waiving the need for a visa for some strategical nations, without reciprocity, to attract tourists. Among these countries are Japan, Australia, Canada, as well as the United States, a country whose Brazilian diplomatic approach has been reinforced since Jair Bolsonaro’s inauguration and is expected to show continued expansion in the economy, which may benefit local tourism due to Americans arrivals big standing in Brazilian arrivals.

One main factor is the non-incidence or, at least, the maintenance of the IRRF rate of 6% on remittances abroad, which deadline expiration is in December of this year. This resolution is fundamental for maintaining the growth of the Tourism industry and its impact on the Brazilian Economy. If not approved, the resumption of the 25% aliquot will result in the transfer of this tax increase to the consumers - in the amount of 33%, due to the change in the base of calculations and operational costs. This possibility will be devastating for the businesses of the industry and may have serious consequences, including in the closure of companies, jobs, and loss of competitiveness of Agencies and Operators, despite the principle of isonomy.

Another great expectation for the year is that the Congress restart discussions about the Bill (PL) nº 7413/2017, which deals with the modernization of the General Tourism Law, which gives greater security to tourists and operators in Brazil. The bill should be resumed to discuss aspects that also contemplate some technical issues of the

hotel sector, such as fragmented daily rates and cancellation policies, factors that had not been incorporated in the previous occasion.

Based on a better scenario and the resumption of essential aspects of the hotel sector, the perspective of the industry is also prominent in 2019. According to the 6th bulletin of “Hotel Performance Perspectives”, prepared by the Forum of Hotel Operators of Brazil (FOHB), the scenario remains optimistic. The stabilized growth in 2018 and improvement in the three indicators measured by the institution in 2019, which should show a 4.3% increase in hotel occupancy, and an increase of 5.7% in the average daily rate and a +9 , 6% in RevPAR (revenue per available room).

Among the regional highlights, the FOHB points out that the projections are positive for all the indicators of all the cities that are in the network of associates. For occupancy data, Campinas recorded the highest growth (+9.7%) in 2019. In terms of average daily rate, the highest predictions for the quarter were at Belo Horizonte (+6%) and São Paulo (+5.8% ). For the RevPAR, Campinas leads once more the expectations (+11.4%) followed by São Paulo (+9.5%) and Belo Horizonte (+9%).

One of the rationales for this performance focuses on the business agenda, especially about infrastructure

ECONOMIC SCENARIO


REVENUE OF MEMBER COMPANIES

The revenue of BRAZTOA member companies in 2018 (including operators and representatives/collaborators) was of R$ 13.1 billion, nominal growth of 7,4% compared with the previous year and close to the increase observed in 2017 compared with 2016, of 8,0%. The growth supports the idea that lower inflation, improvement in the labor market and gradual recovery of consumption continued to contribute decisively to increase the buying power of the families. In addition, with regard to the business environment, revenues show a

one more year of real growth (+ 3.5%), which together with an increase in the actual volume of tourist activities (+ 2.0%, according to IBGE), suggests an improvement on the business environment and decline of the cost-cutting movement driven by the crisis environment.

Concerning departures, numbers of 2018 are 17.0% higher than those registered in the previous year, totaling 6.5 million, against 2.0% in 2017. In another reading, the number of passengers checked increased by 944 thousand people in 2018, almost identical to the population of Maceió, in Alagoas. However, summing the increase in the volume of passengers and the fall in the average ticket value (decreased around 5.9%10), it was possible to observe a reduction around 7.8% of the average ticket in 2018.

10 Calculations with inflation treatment based on informa-tion available on the website of the National Civil Aviation Agency, ANAC.

Source: FOHB (2018)

* Datatur is made based on projection for the whole of Braztoa, taking into account its associates at the close of the year. The entry or exit of associates and their respective participation or not in the previous and current yearbook (year by year) can affect comparative bases against previous, so necessarily we do not always have 100% the same comparative bases, which can lead to non-market fluctuations

Perspectives for Brazil – 2018 and 2019

2018

6,4%

7,7%

4,5%4,9%

9,1%

1,5%

5,3%

8,5%

4,3%

5,7%

9,6%

1,7%

1st half 2019

TO DM RevPAR

2nd half 2019 2019

ECONOMIC SCENARIO

OUR MARKET IN NUMBERS


REVENUE & TRANSPORTED PASSENGERS - 2018

TYPE/YEAR 2015 2016 2017 2018

REVENUE (BILLION R$)

11,0 11,3 12,2 13,1

PASSENGERS (MILLIONS)

5,0 5,12 5,5 6,5

Fonte: BRAZTOA – DATATUR, Edição 2018

TYPE/YEAR 2015 2016 2017 2018

OPERATORS (BILLION R$) 10,64 11,01 11,88 12,83

AGENTS/ COLABORATORS

(BILLION R$)0,37 0,32 0,34 0,30

TOTAL: 13,1

Source: BRAZTOA – DATATUR. 2018 Edition

The impact of operators on domestic tourism productive chain

in 2018

The analysis of the production chain is one of the main points of attention so that the operators can project their expectations and adapt the offer of services and prices to the clients. In 2018, domestic tourism handled around 5.0 million tourists, including domestic stretches made by foreigners. Considering all the expenses incurred, that is, the expenses with the purchase

of packages in the operators11 and the expenses made in the place12 and not included in the packages, for the period counted slightly over R$ 11,2 billion moved in the Brazilian economy, and distributed as follows:

11 Include expenses with lodging, travel (flight, road or ship tickets), transfers, concerts, etc.

12 Expenses such as taxi, supermarket, restaurants, parks, extra expenses at the hotel or tours, purchase of souve-nirs and gifts, etc.


REVENUE BY CATEGORY - 2018

Braztoa’s total revenue value is composed by the sum of the values of the following members:Operators, Agents, Collaborators.


BRAZTOA 2018 TOTAL IMPACT ON REGION PRODUCTIVE CHAIN (R$)

NORTHEAST SOUTHEAST SOUTHNORTH AND

CENTER-WEST

R$ 6,4 BI R$ 2,2 BI R$ 1,9 BI R$ 0,7 BI

57,1% 19,6% 17,0% 6,25%

Brazil Total = R$ Revenue 7.6 Bi + 3.64 Bi Extra Expenses = 11.24 Bi

3.7% Increase

Source: BRAZTOA – DATATUR. Edition 2018

The consumption of goods and services obviously exceeds the content offered by the trips organized by the operators and even objects of use already scheduled to the travelers. The list is large, but can range from expenses with travel, food, entertainment, souvenirs among other types of expenses, as well as unforeseen medical situations.

To evaluate the total impact of the surplus expenses of the tourists that are not incorporated in the packages, the average daily expenses must be considered, made through the multiple of the average of travel days and the total of domestic departures,

In 2018, the estimated amount for the extra expenses was practically stable compared with the previous year, with R$ 3.64 billion, against the R$ 3.60 billion registered in 2017. The 1.1% increase basically involves the increase in the total number of tourists, which made up for the 11.2% decrease in average daily expenses (R$ 205 for the current R$ 182) and stability in relation to the average number of travel days (about 4.0 days, compared with 4.1 days observed last year).

Top destinations for traded trips

2017 was the first year of reaction after the economic crisis, with a return on revenue caused mainly by the large cost cut originated at the time of the crisis. In that year, growth was driven by revenue generated primarily in international destinations (an increase of 18.4% versus 2016), which target audiences have a spending momentum not so affected by the recession.

Although in a slower rhythm, this trend did not change in 2018, with a higher growth contribution mainly due to revenues from international packages, reaching R$ 5.2 billion - an increase of 11.4%. This decrease reflects in large part the great fluctuation of the exchange rate verified throughout the year, which



increased significantly in two situations during the year, making the options of international tourism less attractive and preventing its better performance.

About domestic destinations, it was also observed a 5,7% increment against 2017, when the increase had been of only 2,0% against 2016. In terms of numbers, domestic revenue went from R$ 7,18 billion in 2017 to R$ 7,60 billion in 2018.

In 2017 domestic departures counted 78.2% of total departures, while in 2018 this number decreased to 77.1%. The revenue, in turn, followed the same trend, declining from 60.0% in that year to the current 59%. On the other hand, the international outbound showed a 1.1 pp increase in departures, reaching 22.9%, while in revenue, the increase was 1 pp, reaching 41% of the total.

REVENUE BY TYPE OF OPERATION (R$ BILLION)

REVENUE (R$ BILLION)

2014 2015 2016 2017 2018

DOMESTIC 6,01 6,40 7,04 7,18 7,60

INTERNATIONAL 5,43 4,23 3,96 4,69 5,23


MARKET SHARE BY TYPE PF OPERATION (%)

DEPARTURES REVENUE

2015 2016 2017 2018 2015 2016 2017 2018

DOMESTIC 78,5 81,4 78,2 77,1 60,2 64 60 59

INTERNATIONALOUTBOUND

22,5 18,6 21,8 22,9 39,8 36 40 41

TOTAL 100,0 100,0 100 100 100,0 100,0 100 100




In the last year, the average duration of the trips kept steady about 2017: about 4,0 days in the total. Considering its segments, that is, short trips (up to 4 days), medium (from 5 to 9 days) and long (above 10 days), short trips had

TRANSPORTED PASSENGERS BY TYPE OF OPERATION (MILLION)

EMBARQUE

2015 2016 2017 2018

DOMESTIC 3.933.134 4.169.328 4.323.560 4,997,493

INTERNATIONAL OUTBOUND 1.140.967 954.364 1.206.149 1,486,614


practically been with unchanged representation from 2016 to 2017 (+ 1p.p.), while the medium trips presented an increase of 2 p.p. The long trips had also reported a decrease of 3 p.p., as shown in the picture below.

PACKAGE DURATION AVARAGE (%)

2015 2016 2017 2018

SHORT – UP TO 4 DAYS 22% 25 % 26% 27%

MEDDIUM – 5 TO 9 DAYS 52% 53 % 49% 51%

LONG – MORE THAN 10 DAYS 26% 22 % 25% 22%


Regarding the type of package sold, the complete packages - which involve the air and land travel - showed a new reduction in people’s preference, although they maintained lead position over the other options, from 57% in 2017 to 48% of the choices in 2018. Air tickets sales have reduced the

composition again compared to different types of sales, from 10% in 2017 to the current 9%. This migration happens because of the significant increase in the share of land packages, which increased by 10 pp to 29% of total sales in 2018.


In terms of number of shipments, an expan-sion of 15.6% was recorded internally, accoun-ting for almost 5.0 million in 2018, compared to 4.3 million in 2017, mentioned above. For

international shipments, there was an expan-sion of 23.3%, totaling 1.5 million passengers in the last year, against 1.2 million registered in 2017.


Payment Method

The packages were financed by credit cards (52%), direct operator credit (27%), and pre-dated checks (19%). The use of purchase in installments financed by third parties (banks,

TYPES OF PACKAGES (%)

PRODUCT SOLD 2015 2016 2017 2018

ONLY LAND 21% 15% 19%o 29%

COMPLETE: AIR + LAND 59% 60% 57% 48%MARITIME 15% 11% 13% 12%ONLY AIR 4% 13% 10% 9%OTHERS 1% 2% 1% 1%

Source: BRAZTOA – DATATUR. Edition 2018.

operators) being split payment in more than 5 installments the most used (64%), followed by the cash payment (22%) and the operations with up to 4 installments, configured as short term (14%).

MAIN PAYMENT METHOD AND TERM (%)

PAYMENT METHOD 2015 2016 2017 2018

CREDIT CARD, CASH, INSTALLMENTS

53% 52% 53% 52%

PAYCHECK OR BANK TRANSFER

23% 20% 20% 19%

CREDIT BY THE OPERATOR / FINANCIAL INSTITUTION /

BANK SLIP22 % 24% 25% 27%

OTHER 2% 4% 2% 2%

PAYMENT METHOD 2015 2016 2017 2018

CASH 26% 25% 23% 22%

SHORT TERM: UP TO 4 INSTALLMENTS

14% 15% 14% 14%

MEDDIUM AND LONG TERM:MORE THAN 5 INSTALLMENTS

60% 60% 62% 64%




The average values in 2018 for domestic and international markets were R$ 1.521 and R$ 3.520,

Domestic destinations

Among the local destinations, there was a 23.3% growth, with a notable increase in departures to the Southeast and South regions, which shows 69.5% and 47.5% growth, respectively. In the cases of the North and Central-West aggregate region, there was a 7.9% growth, while in the Northeast region, with a higher representation among the regions, there was a 4.4% decrease in 2018.

It has been noticed a substantial change in regional growth. While it is observed a reduction on Northeast representativity of 10.7 pp, with current 51.8% of total, it was possible to notice a resumption of the representativity

AVARAGE VALUE BY PASSENGER (R$)

2015 2016 2017 2018

DOMESTIC 1.628 1.689 1.663 1.521

INTERNATIONALOUTBOUND

3.715 4.158 3.896 3.520


indicating a nominal decrease about 2017 of 8.5% and 9.6% respectively.

of the Southeast, which rose from 15.1% in 2017 to 22.1% in 2018, same trend shown by the South region, with a 4.2 pp growth in the domestic market share. The reading of such results may be linked to the fact that the South and Southeast regions had shown a faster economic recovery than other regions of the country. Considering that these regions are the most important tourist-sending poles in the country, one can deduce that this fact corroborates, even partially, to the reduction in the average value of tourism packages, since the price for trips inside the region is cheaper.

The North and Central-West regions, in turn, presented a 0.5 pp decrease, reaching 6.9% of total departures.

TRANSPORTED PASSENGERS - DOMESTIC (THOUSANDS)

REGION/YEAR 2015 2016 2017 2018

NORTH AND MID-WEST(THOUSANDS) 188 281 318 343

NORTHEAST (MILLIONS) 2,65 2,69 2,7 2,58SOUTHEAST (MILLIONS) 561 598 652 1,10

SOUTH (MILLIONS) 528 595 650 959




Regarding the average regional ticket, there was a general fall among the regions; exception made for the North and Central-West regions, which presented a 3.4% increase. The other regions presented the following configuration: Northeast (-3.2%), Southeast (-5.3%) and South (-17.6%).

International Outbound

In international departures, growth was 23.3%, highlighting North America (+45.4%), followed by South America (+29.6%) and Europe (+16.8%). Central America and the Caribbean, in turn, achieved slight growth (+4.4%). Asia, Africa, and Oceania block were the only ones to show a decrease (-8.5%), a result obtained after a significant increase observed in 2017 (+50.7%).

DOMESTIC REVENUE

REGION/YEAR 2015 2016 2017 2018

NORTH AND MID-WEST(MILLIONS) 275 431 444 495

NORTHEAST (BILLIONS) 4,43 4,75 4,90 1.37

SOUTHEAST (BILLIONS) 847 969 855 1.37

SUL (SOUTH (BILLIONS) 845 889 988 1.20


AVARAGE VALUE BY DOMESTIC PASSENGER (R$)

REGION/YEAR 2015 2016 2017 2018

NORTH AND MID-WEST 1.463 1.535 1.396 1.443

NORTHEAST 1.670 1.764 1.813 1.756SOUTHEAST 1.509 1.620 1.312 1.241

SOUTH 1.601 1.493 1.520 1.251


TRANSPORTED PASSENGERS – INTERNATIONAL OUTBOUND (THOUSANDS)

REGION/YEAR 2015 2016 2017 2018

NORTH AMERICA 311 240 273 397CENTRAL AMÉRICA AND CARIBBEAN 237 199 229 239

SOUTH AMERICA 279 242 311 403EUROPE 271 242 345 403

AFRICA/ASIA/OCEANIA 41 31 47 43TOTAL 1.139 954 1.206 1.486



In terms of revenue, in 2018 Europe and North America accounted for 34.9% and 34%, respectively, keeping relatively the same percentage of total revenue for international travel in 2017. About the revenue of destinations linked to Central America and the Caribbean,

there was a slight reduction of the share, from 14.4% in 2017 to current 12.5%. In South America, there was a 1.2 pp decrease, reaching 14.7% of the total, while for the conglomerate Africa, Asia, and Oceania, the reduction was 1.6 pp, reaching 3.8% of representativity.

INTERNATIONAL REVENUE (R$)

REGION/YEAR 2015 2016 2017 2018

NORTH AMERICA (BILLIONS) 1.3 1.2 1.4 1.8

CENTRAL AMÉRICA AND CARIBBEAN (MILLIONS) 699.0 663.0 673.0 655.3

SOUTH AMERICA (MILLIONS) 692.0 689.0 743.0 770.5

EUROPE (BILLIONS) 1.2 1.2 1.7 1.8

AFRICA/ASIA/OCEANIA (MILLIONS) 320.0 205.0 251.0 198.7

TOTAL (BILLIONS) 4.2 4.0 4.7 5.2

Despite the increase in total revenues, there was also a decrease of 9.6% in total average value for international travel. The most drastic drop was observed for South American destinations, with a 61.2% reduction. Europe showed a decrease of 15.2%. In all other cases,

the average ticket increased about 2018, with the following configuration: North America (52.6%), Africa-Asia-Oceania (+18.0%) and Central America and the Caribbean (+14.6%). The average values by region and year are expressed in the table below:

AVARAGE VALUE BY PASSENGER (R$)

REGION/YEAR 2015 2016 2017 2018

NORTH AMERICA 4.193 5.014 4.948 4.486

CENTRAL AMÉRICA AND CARIBBEAN 2.942 3.326 2.939 2.738

SOUTH AMERICA 2.478 2.849 2.391 1.910

EUROPE 4.503 4.994 4.858 4.528

AFRICA/ASIA/OCEANIA 7.733 6.564 5.330 4.597

AVARAGE 3.720 4.159 3.896 3.520



Conclusion

Concluding, it can be observed that 2018 showed a continuity of positive results in the process of getting out of the recession, started in 2017. Even so, data shows some effects of the economic crisis triggered in 2015, changing the mix of products and consequently of revenues.

Despite greater economic stability, 2018 presented a year of unusual volatility in the exchange market, pushing operators’ margins for a few months, which, in turn, compromised the final results.

However, while in 2017 the effect of demand reduction was still very present, in 2018 this behavior was softened, supported by the complementary growth of domestic travel, which started to grow again during the last year, either by the effect of replacing tourists or by the increased pace of business in the country. Nevertheless, it was possible to notice a significant reduction of prices, a phenomenon that points to an effort to get more consumers, a non-dominant trend during times of good economic progress.

Another effect that contributed to maintenance and growth in revenue was precisely the more static behavior of classes A and B, which maintained consumption patterns in developed countries destinations, such as Europe and North America - in this case, there was even expansion, even with a considerable increase in the average ticket.

Finally, for 2019, the perspective is of continuity of growth for the industry. The continuous improvement of the economic indicators will finally get to the business environment, a fact that will allow a return of investments and make the country resume a more vigorous growth,

returning to a virtuous cycle of income and consumption. Also, the new times, that changed the dynamics of world economic policy have already had effects in the national politics, since a considerable part of the Legislative and Executive politicians in their different regions was changed in the last elections.

Regardless of political positioning, there is an undeniable atmosphere of reconstruction spread throughout the country, with an agenda of works, reduction of inefficiency, fight against corruption and crimes, among other facts, that contribute to the country being able to be put again in the axes of sustainable growth.


TRENDSUNWTO

CONTRIBUTION TO THE

BRAZTOA YEARBOOK


TRENDS

According to the complete year estimations included in the January 2019 edition of the World Tourism

Barometer of UNWTO1, international tourist arrivals (overnight visitors) increased by 6% in 2018, reaching 1.4 billion.

This represents a consolidation of the strong results of 2017 (+7%) and exceeds the growth rate of 4% or the highest annual rate since 2010.

Overall results were boosted by a favorable economic environment and strong departure demand from the main source markets, in particular, Russia, France, Australia, the United States, and South Korea.

TRENDS IN INTERNATIONAL TOURISM 2019

International tourist arrivals reached the 1.4 billion mark two years ahead of schedule

WORLD: INBOUND TOURISM INTERNATIONAL TOURISTS ARRIVALS

(millions) (variation %)

Source: World Tourism Organization (UNWTO) © Source: World Tourism Organization (UNWTO) © 18*/17 January - December17/16

INTERNATIONAL TOURISTS ARRIVALS

1 For more information on the UNWTO International Tourism Barometer visit mkt.unwto.org/barometer and to obtain a free electronic copy of the UNWTO Tourism Highlights at mkt.unwto.org/highlights

With the remarkable growth of international arrivals in recent years, the 1.4 billion mark was reached two years ahead of the UNWTO long-term forecast in 2010. Increasingly affordable air travels, technological changes, new business models and ease for obtaining visa worldwide have accelerated the industry’s growth in recent years.

By UNWTO regions, Middle East (+10%) and Africa (+7%) led growth, while arrivals in Asia-Pacific and Europe (both +6%) grew in consonance with the world average. The Americas increased by 3%.

1142 1196

1241 1329

1403

400

500

600

700

800

8

900

1000

1100

1200

1300

1400

1500

4,94,2

3,0

4,6

8,9

34

-2 -2

3

-4

-2

0

2

4

6

8

10

Américas América do Norte Caribe América Central América do SulAmericas North America Caribbean Central America South America


MIXED RESULTS AMONG DESTINATIONS IN THE AMERICAS

The Americas grew by 3% in 2018, reaching 217 million international tourist arrivals, a 15% share of world arrivals. North America (+4%) led growth, followed by South America (+3%), while arrivals in Central America and the Caribbean fell by near 2%.

Americas, Colombia’s solid performance is based on the peace treaty signed last year as well as on the favorable exchange rate.

Peru’s limited data up to April 2018 show remarkable double-digit growth thanks to an increase in arrivals from neighboring markets and Asia. Argentina, the most visited destination in South America, registered 3% growth until November 2018. However, experts expect an increase, as the strong devaluation of the Argentine Peso makes the destination more accessible for international visitors. On the other hand, Argentina’s departures decreased significantly due to the exchange devaluation, affecting negatively neighbor destinations, such as Uruguay, Paraguay, and Chile. 2018 Brazil’s international arrival data are not available yet, but revenues show little growth.

The results in Central America (-2%) were quite low, despite the positive results in Belize, El Salvador, and Guatemala. Costa Rica, the leading destination in Central America in terms of international arrivals, grew more modestly. Despite the substantial increase of tourists from other continents, while the arrivals from the Americas were smaller, Panama, the second most visited destination in Central America, presented negative results, as did Nicaragua.

The Caribbean (-2%) continued to show mixed results during 2018, as some islands are still experiencing the effects of the strong August and September 2017 hurricanes, particularly Puerto Rico. On the other hand, the Dominican Republic, the most visited destination in the subregion, and Jamaica continued to show strong growth, particularly in its main source markets, the Americas and Europe.

TRENDS

AMERICAS: INBOUND TOURISM INTERNATIONAL TOURISTS ARRIVALS

(millions)

Source: World Tourism Organization (UNWTO) ©

In North America (+4%), growth rose in the United States after virtually stable results in 2017, according to data available up to May 2018. Arrivals in Mexico continued to grow strongly, while Canada had moderate results due to mixed performance between long-distance markets and weaker growth in the US market.

In South America (+ 3%), Ecuador and Colombia recorded a substantial increase in arrivals thanks to the strong demand from neighboring markets, following the already robust results of 2017. According to members of the Panel of Experts of the UNWTO of the

183194 201

211 217

0

25

50

75

100

125

150

175

200

8


Based on current trends, economic outlooks and the UNWTO Trust Index, UNWTO predicts that international tourist arrivals will increase worldwide from 3% to 4% by 2019, more aligned with historical growth trends. This projection reflects the sustained demand for international travel both from emerging and advanced source markets, in a slower but still favorable economic context.

Text prepared by:

Sandra Carvão, Michel Julian e Julia Baunemann

Departamento de Inteligência e Competitividade do Mercado de Turismo

Organização Mundial do Turismo (OMT-ONU)

February 2019

For the Americas, international tourist arri-vals are expected to increase between 2% and 3% in 2019, aligned with the 2018 grow-th. Experts in the Americas are quite cau-tious in 2019, as uncertainties in some sour-ce markets in the region may impact intrare-gional travel.

INTERNATIONAL TOURISTS ARRIVALS(% variation)

Source: World Tourism Organization (UNWTO) ©

TRENDS

EXPECTATIVA DE CRESCIMENTO EM 2019 PRÓXIMA DAS TENDÊNCIAS HISTÓRICAS

4,24,7

3,8

7,0

5,6

3,5

0

1

2

3

4

5

6

7

8Mundo Média de longo prazoWorld Long term average

OUR WORK


OUR WORK

BUSINESS MEETINGS

Despite the constant changes in the industry, since 1990 BRAZTOA has been carrying out its traditional events, 100% focused on business, training, and trends for the travel agent. These activities are essential to the professionals of the industry.

The Business Meeting is the same, but every year new changes are incorporated.

The experiences gained space in the event which, in turn, became lighter. Two events are held in São Paulo. One in the first half, inde-pendently, and the other in the second half, in partnership with the Abav Expo Internacional de Turismo. The other Meetings take place in Rio de Janeiro and Porto Alegre; both in the first semester

encontro comercial

Click on the image and check the best moments of the 49th ECB.

carries out its

traditional events

focused on business, training,

and trends to travel agents.

since

1990 100%

encontro comercial

CLICK & CHECK!

https://www.youtube.com/watch?v=VB2ePD8r7BE


OUR WORK

BRAZTOA EXPERIENCE

The world is in constant and fast trans-formation and the way of doing business and getting the information needed to reflect this new moment.

Thus, in 2015, Braztoa held for the first time the Braztoa Experience, a regional and itinerant one-day event that, in ad-dition, to promoting businesses - using simpler structures - takes information and trends from national and interna-tional tourist destinations to agents through sensory activities

Click on the image and check the best moments of the Experiência Braztoa 2018

the Braztoa Experience was created

an itinerant event to promote business and foster tourism among members, agents,

destinations and other tourism partners, from the public and

private sectors.

2015

CLICK & CHECK!

https://www.youtube.com/watch?time_continue=8&v=27wm9_Veg3Q


OUR WORK

chats, lectures, debates, discussions

and moreThis is a new way to make and

consume tourism.

BRAZTOA UNCOVERS

This series of events was designed so that pro-fessionals of the industry and those who love to travel could deepen their knowledge on the different segments of tourism in a light and in-novative way.

The themes of each edition are discussed by different people and perspectives: entrepre-neurs, experts,

opinion leaders, and travelers. They are lively chats followed by exposure, activations, and experiences.

Tourism treated by a new approach.


OUR WORK

TRAVEL WITH A SPECIALIST

Braztoa develops this media campaign with a relaxed and modern language, to show the traveler the importance and advantages of planning, organize and experience the trip, relying on the security, knowledge, and ex-pertise of a tourism agent.

They are posted on Braztoa’s social networks and can be shared by all professionals in the industry.

Click on the images to see other pieces of the campaign

CLICK & CHECK!

The ads are composed of pieces of digital marketing

all with a relaxed and modern language, available on Braztoa

social networks

The difference between solving problems

and enjoying the trip from the beginning;

The difference between an tremendous travel

And a terrible travel;

Travel with a tourism expert Travel with a tourism expert

Travel with a tourism expertTravel with a tourism expert

3 DAYS TO GO TO

CANCUN

DO YOU KNOW THAT

FEELING OF NOT

KNOWING WHERE

TO GO ON VACATION?

I DON’T!

MY AGENT ALWAYS HAS

THE BEST PLANS ;)

AND I FOUND OUT MY

FLIGHT HAS A CONNECTION

IN THE USA AND I DON’T

HAVE THE VISA

SUSTAINABILITY

PEOPLE E

NVIRO

MEN

TB

USIN

ESS

RESPONSIBLECITIZENSHIP

COMMUNITYPROMOTION

MORE LEARNINGAND RESEARCH

COMMUNITYDEVELOPMENT

RESOURCEEFFICIENCY

ENVIROMENTALMANAGEMENT COSTUMER

VALUE

ECONOMICPERFORMANCE

INNOVATIONAND RESEARCH

EMPLOYEEWELL BEING

CLIMATERESPONSE


SUSTAINABILITY

Since 2005, Braztoa has chosen to highlight sustainability internally, along with its mem-bers and the entire production chain with which it relates.

Within the entity, sustainable development permeates all programs and projects undertaken. In 2018, we highlighted:

Carbon Compensation in all our events

Solidarity Ticket - Stimulates the donation of 1kg of food by professionals participating in the Business Meetings of Rio de Janeiro

and São Paulo. These are donated to Civil Society Organizations

Solidarity Library - A campaign that stimulated the donation of books for the creation of a community library at Acajatuba,

Amazonas. The action arose as a result of Braztoa North Experience and was supported by Abear and Latam.

Conduct of the Roundtable on Sustainable Tourism & Sustainable Espace during the 44th ABAV Expo &

46th Braztoa Business Meeting

Participation in FITS - International Forum of Sustainable Tourism & Tourism Summit 2018, among others

related to Sustainability.


RESPONSIBLE INITIATIVES

The site Sustainable Tourism: Awarded Initia-tives - a Braztoa and Ministry of Tourism ini-tiative that presents the winners of the Prêmio Braztoa de Sustentabilidade (Sustainability Braztoa Award), since its first edition, in 2012, in Spanish, English, and Portuguese.

There, it is possible to find information and im-ages of each of the best-evaluated initiatives and the winner of Top Sustainability, georefer-enced and divided by years.

To access the details, click on the icon of the winners

universitários UNIVERSITY PROGRAM

Approximation and integration of college students to the reality of the industry and the labor market through internship programs, promoting training and allowing students to work in activities carried out by the association and eventual hiring by the member companies.

- More than 150 students benefited from the program since its beginning.

students benefited from the program

more than

The BRAZTOA University

program is in place since

150

2009

SUSTAINABILITY

CLICK & CHECK!

http://iniciativassustentaveis.turismo.gov.br/


credit: Panrotas credit: Panrotas

2018 = Diversity + Braztoa!Through its partnership with the LGBT Chamber of Commerce and Tourism of Bra-zil and IGLTA - International Gay and Les-bian Travel Association, Braztoa promoted a series of training with its members that

culminated in the LGBTravel Experience event, in partnership with Panrotas, at the Cultural Unibes. We share knowledge and experiences for the promotion of Diverse and Inclusive Tourism.

SUSTAINABILITY


SEEDS - Sowing the Excellence of Sustainable Development

In 2018 SEEDS joined the National Forum of Sustainable Tourism and was held in Ilhabela-SP, leaving a legacy to the city through the cycle of lectures on sus-

tainable tourism that featured speakers from UN, ABNT, UNB, Rainforest Alliance among others.

SUSTAINABILITY

CLICK & CHECK!

CHECK OUT THE LECTURES HERE!


The 2014/2019 edition of the Braztoa Sus-tainability Award had 143 entries, 75 vali-dated projects, and 18 finalists. The judges who evaluated and elected the winners of this edition are:

Ariane Janér - Global Ecotourism Network (GEN), Bob Santos – Ministry of Tourism, Caco de Paula - AUÁ BRASIL, Fernanda Daltro – UN Environment, Fernando Kanni – Senac, Helena Costa – UND, João Paulo Tasso – UNB, Mariana Aldrigui – USP e Ron-ald Sanabria – Rainforest Alliance

CHECK OUT THE VIDEO OF THE AWARDS:

SUSTAINABILITY

CLICK & CHECK!

The award crowns the best practices in six categories: Travel Agencies, Braztoa Mem-bers, Means of Lodging and Resorts, Tour-ism Partners and Innovative Projects.

Among the winners, the Top Sustainability Award was elected.

Two national and one international honor-able mentions were offered.

The winners are from different parts of Brazil, and the award ceremony took place in Ilhabela - SP.

7

editionsawarded

casessubscribed

cases

79 439

CONSOLIDATED

https://www.youtube.com/watch?v=zaKEugwLF2k

A CNC trabalha por uma legislação equilibrada, tributações justas, menor burocracia e maior segurança jurídica para os negócios.

O Senac promove a educação profissional e qualifica cerca de 100 mil alunos por ano, em mais de 120 cursos nas áreas de turismo e hospitalidade.

O Sesc realiza anualmente 3 milhões de atendimentos em Turismo Social, contribuindo para a difusão

dos destinos nacionais, além de promover saúde, educação e cultura em 2.200 municípios.

Saiba mais em www.cnc.org.br/turismo.

A CNC, o Sesc e o Senac realizam iniciativas que transformam a vida das pessoas, qualificam os serviços e aumentam a competitividade do setor.

CCB-0002-17I-210x280-AnRevista-Hoteis.indd 1 06/09/17 18:54

AWARDED CASES OF THE BRAZTOA

SUSTAINABILITY AWARD 2018/2019


The first solar power plant of the Pan-tanal came into operation in November 2017 as an initiative of the Hotel Sesc

Porto Cercado in Poconé, Mato Grosso. With 1,240 plates, the plant produces energy to supply 50% of the hotel’s need, which for 16 years has been improving sustainability practices in its facilities. There are 142 apart-ments built to offer public contact with the biome and the Pantanal culture.

The environmental axis of the hotel, which hosted almost 28 thousand visitors in 2017, is formed by the Center for Environmental Interpretation, with 25 attractions about the Pantanal; by the Insect Collection and by the Anthill, in addition to the Butterfly Place, the latter responsible for generating income for 25 families in the community. “Once a week the families that integrate the project receive the eggs of the butterflies to cultivate them. Subsequently, the Sesc buys these eggs as

SUSTAINABILITY

CLICK & CHECK!

TOP

TOP SUSTAINABILITY

SESC PORTO CERCADO

HOTEL SESC PORTO CERCADO - ENVIRONMENTAL EDUCATION

AND ECO-TECHNIQUES

The photovoltaic plant is the newest sustainable action in the Pantanal Hotel in Mato Grosso, which uses sustainable practices to impact community income

they hatch, “says Superintendent of the Eco-logical Ranch Sesc Pantanal, Christiane Cae-tano Rodrigues. The average income reach-es a monthly minimum wage for each family.

The conservation and sustainability ac-tions of Sesc Porto Cercado became a road map of “eco-techniques.” Seven eco-techniques can be visited, seeking to raise awareness of change habits. Among them are the recycling house, the organic waste composting, the sewage treatment plant and the new photovoltaic plant. In the community, in addition to having 80% of its staff made up of the local workforce, the hotel developed the Coopocone Proj-ect, with recyclable waste pickers. In ad-dition to the recycling work, the women associated with Coopocone were trained to reuse glass, working in the manufac-ture of products such as soap dispensers purchased by the hotel.

https://www.sescpantanal.com.br/hotel.aspx?s=8&i=6#!p1_0


BETO CARRERO WORLD: A PARK WAS BORN, A FOREST FLOURISHES

The Santa Catarina park presents itself as a case of sustainability in a rescue of the practices adopted by its found-er 26 years ago

It wasn’t only in the Beto Carreiro comic books, created by the entrepreneur José Batista Sérgio Murad, that the protagonist

hero protected the environment. In practice, long before Beto Carrero becoming a comic book, environment conservation was the main objective of the entrepreneur who acquired a plot of parquet temáticoland in Penha, on the coast of Santa Catarina, now totaling 14 mil-lion square meters, in part of which Beto Car-rero World works, one of the most traditional amusement parks in the country.

Of this area, five million square meters are untouched, nearly double that required by law. It is an area of preserved Atlantic for-est, which gave rise to the concept of the park with forest. “We enrolled the park as a case of sustainability because this concept has been practiced here for 26 years, since its construction, when the term was little known,” explains the park’s Organization-al Development Analyst, Cleiton Montagna. The objective is to promote the historical

recovery of the importance given to envi-ronmental preservation in harmony with the development of infrastructure.

The Environmental Monitoring Program carried out in 2018 in a small portion of the preserved area of the park - slightly over 437,000 square meters - showed the presence of amphibians, reptiles, mammals and birds inhabiting their natural habitat. Among the native trees of the Atlantic for-est, redwood is one of the species found inside the park, whose trees neutralize an average of 2.8 thousand kilos of carbon daily, according to a study commissioned by Beto Carrero World. The park’s activi-ties also include environmental education work with schools. “We spread the care of nature for love, because it is good to take care of the environment in which we live. This was the teaching we received from our founder, who had the goal of propa-gating this, “summarizes Cleiton.

SUSTAINABILITY

CLICK & CHECK!

MEMBERS

BETO CARRERO

https://www.betocarrero.com.br/


SUSTAINABILITY

VIVEJAR: A CASE OF RESPONSIBLE TOURISM

The tourism company of System B, Vivejar bets on tours carried out by the community and on the empowerment of its members

Opened two years ago, Vivejar is a System B company, a movement that spreads the sustainable and

equitable development. When she found-ed the company, Marianne Costa had the objective of offering experiences in tour-ist destinations in which her itineraries had an impact on the development of the local economy and especially the empowerment of women. Of the three initial destinations, today the company has seven destinations in which the protagonists are the commu-nities. “Our idea is to put responsible tour-ism products on the shelf,” says Marianne.

In addition to the economic development of the places, Vivejar is concerned with the environmental education both in the com-munities and in the passengers, who vis-it them, also betting on the immersion of travelers in the local experiences. For this,

they work in cooperation with the com-munities, as in the Vale do Jequitinhonha (MG), where the experiences offered to the visitors were developed together with the potters of the region. “Everything started with a project of support to the trade of the craft work and became an experience managed by the own community,” counts Marianne.

It is from Minas Gerais that also comes the name of the company, a word invented by the writer from Minas Gerais, Guimarães Rosa, that means “to live with satisfaction.” In 2017, Vivejar and its passengers left R$ 19,7 thousand on direct income in four com-munities of the country. Today, it works with specific tours available on the website and private tours, also raising awareness in the tourists in about the fair remuneration of the services offered in the communities.

CLICK & CHECK!

TRAVEL AGENCIES

VIVEJAR

https://vivejar.com.br/pt/vivejar-viagens-que-transformam/


SUSTAINABILITY AS THE MAIN BUSINESS

DIRECTION

In Jericoacoara (CE), lodges have an environmentally sustainable

construction and expand preservation and development

actions of communities

Environmental protection and sustain-ability were concerns of Pousada Vila Kalango owners since its construction,

in 1999, Jericoacoara, CE. The lodge takes little more than 30% of the approximately 5,000 m2 of the property, a design that pri-oritized the existing vegetation, keeping the centenarian coconut trees intact. In 2004, when the Rancho do Peixe was built on the beach of Preá, they had the same concern, observing the movement of the wind to waive the use of air conditioning, besides the elevation of the bungalows, allowing the winds to continue to flow around the area.

Together with environmental sustainabili-ty, both the hotels prioritize immersion in the local culture and positive impact on the community, generating income and sharing good practices. Local artists are featured in

the inns, which opens their doors to com-munity art exhibitions. The approximately 150 employees of the lodges undergo train-ing for professional development, and the restaurants are supplied prioritizing family farming, with the acquisition of local inputs. For the children of the community, the ho-tels offer access to sports such as soccer, windsurfing and kite surfing.

In 2018, Rancho do Peixe won a waste recy-cling system that recycles the waste generat-ed by the two inns. In addition to the separa-tion of recyclables, organic waste goes to the composting plant, which serves as fertilizer for the organic vegetable garden. Plastic straws are no longer offered at the lodges and guests are informed at check-in about the sustainable actions and values of the developments, also communicated on the hotel premises.

SUSTAINABILITY

CLICK & CHECK!

ACCOMMODATION FACILITIES

POUSADAS VILA KALANGO

RANCHO DO PEIXE

https://vilakalango.com.br/

https://ranchodopeixe.com.br/


ON THE SUSTAINABILITY FOOTPRINT

Recanto Ecológico Rio da Prata and Lagoa Misteriosa present ec-otourism management model in Jardim (MS)

Beef cattle farm, in 1995, the family that runs Cabeceira do Prata created the Recanto Ecológico Rio da Prata, open-

ing its doors to sustainable tourism. To en-sure responsible tourism, in 1999 the Private Reserve of Natural Heritage (RPPN) was established in part of the farm. The priori-ty of its management is the responsible use of natural resources and the minimization of environmental impacts in the activities of-fered, such as floating and dives in rivers or the Lagoa Misteriosa, within the property, or the tracks and visits to projects such as the nursery of native seedlings or the Casa do Doce de Leite.

In order to promote and improve the environ-mental quality of the farm, in Jardim, a mu-nicipality adjacent to Bonito, in Mato Grosso do Sul, owners implemented years ago pro-grams such as Lixo Zero (Zero Waste). Sepa-rating recyclable waste, performing organic waste composting, and working with earth-worm culture for composting food scraps; nursery seeding for planting on the farm and donation to other places; and strictly

complying with the standards of occupancy capacity, accepting a smaller number of vis-itors than allowed by the Secretary of Envi-ronment of the MS. “We want to ensure the experience of close contact with the nature for each visitor, who must have their space and time respected in this interaction,” says the owner of the farm, Simone Coelho.

To disseminate the practices adopted, the Recanto Ecológico is still the main sponsor of the Water Institute of Serra da Bodoque-na, which develops an environmental work in the rivers of the region, and created the Ed-ucando e Plantando (Educating and Plant-ing) project, involving the elementary public schools in environmental education - either with lectures by Recanto’s environmental manager in schools or with students visit-ing the farm’s facilities. The local culture is valued through the exclusive sale of region-al handicrafts, while the community econo-my benefits from the use of the local work-force, both in the staff and in the training of self-employed guides.

SUSTAINABILITY

CLICK & CHECK!

TOURISM PARTNERS

RECANTO RIO DA PRATA

https://www.riodaprata.eco.br/


CAMINHO DE NAZINHA

Project designs a religious tour between Castanhal and Belém, Pará;

more than 25 thousand pilgrims travel each year

This month, the Caminho de Nazinha project left the academy and started a pilot version. With vast experience

in tourism, Professor Ricardo Frugoli noted that the pilgrimage of about 80 kilometers between the cities of Castanhal and Belém, in Pará, before the Círio de Nazaré, mobiliz-es thousands of pilgrims annually. “There is no infrastructure to support the pilgrimage. As a result, we have garbage accumulated along the route from year after year. The pil-grims are guided not to carry weight, leaving behind this sad track “, says the professor.

The project aims to promote sustainable infrastructure for the journey, consolidat-ing it as a route of religious tourism. In ad-dition to the physical infrastructure, with the installation of garbage cans for recy-clable waste collection and demarcation of the route, with wind banners, the project has the objective of making participants aware of the environmental impacts of the

pilgrimage, giving them environmental ed-ucation. At the same time, it defends the development of the religious tourism route as a mechanism to preserve and value the regional culture.

In the pilot version, tents were installed as points of support for the pilgrimage, giv-ing shape to part of the project propos-als. Among them are the setting of part-nerships with the community, through as-sociations of cooperatives of recyclable waste pickers, for example, in addition to the “Maniçobão do Romeiro,” offering one of the typical dishes of the gastronomy of Pará. “In addition to environmental sustain-ability and culture action, we have designed a welcoming action with the” moniçobão.” And we can also offer a civil liability action, through counting and research with the pil-grims, “adds the professor, who estimates between 25 thousand and 30 thousand the number of pilgrims in the week of the Círio de Nazaré.

SUSTAINABILITY

CLICK & CHECK!

CAMINHO DE NAZINHA

INNOVATIVE PROJECTS

https://www.facebook.com/rotadoacolhimento/


SUSTAINABILITY

EXPEDITIONS SERRAS GUERREIRAS DE TAPURUQUARA

Entity partnership develops commu-nity tourism itineraries on Amazonian indigenous lands

The partnership began in 2013 between the Associação das Comunidades In-dígenas Ribeirinhas (ACIR) and the In-

stituto Socioambiental (ISA), in 2017 yielded the first expeditions. There were four expedi-tions, in groups of ten, that visited the indig-enous lands of the Médio Rio Negro I and II, from Santa Isabel do the Rio Negro, formerly known as Tapuruquara, which gives the name to the itinerary.

In the pilot phase, Garupa makes contact with travelers - and there are already 180 pre-en-rolled people, showing the demand for pro-grams on indigenous lands - and the ISA guides communities, developing the historical and sociocultural context of travel. The objec-tive is to structure community-based tourism as a socio-environmental business, with in-come generation in an activity related to the way of life of the five indigenous communities that are part of the first itineraries. “The income

will only be complementary because tourism should not be the main activity of these com-munities. This is the opposite of what is de-sired. The tour is justified only by observation and contact with the traditional way of life of the communities, “explains the executive di-rector of the Garupa, Mônica Barros.

In addition to ensuring the preservation and conservation of the indigenous territory, the project values the labor division in the com-munities, with the rotation of participating members, increasing perspectives for young people and contributing to reducing migra-tion to urban areas. The four expeditions car-ried out in 2017 generated a direct income of R $ 37,8 thousand that in part was used in im-provements to the tourist activity, such as bet-ter structured toilets and placement of fab-ric in accommodation. About R$ 6 thousand were also employed in a fund for ACIR, which should make future expeditions possible.

NATIONAL HONORABLE MENTION

GARUPACLICK & CHECK!

http://garupa.org.br/


GUIDELINES FOR CONSERVATION OF THE MONTE RORAIMA TRAIL

Roraima Adventures together with entities, companies, and

indigenous communities, carries out cleaning work on Monte

Roraima

Monte Roraima, one of the most want-ed trails by adventurers and nature lovers, , had even been a soap opera

protagonist, increasing its fame and, conse-quently, the number of visitors. With 80% of its surface in Venezuelan territory, including the access, the mountain suffers the conse-quences of Venezuela’s inattention to envi-ronmental issues. Even so, Roraima Adven-tures, a company based in Boa Vista, RR, managed to unite different agents in three editions of mountain cleanup efforts.

Representatives of the indigenous commu-nities living in the region, the Brazilian Army, the Venezuelan and Brazilian parks authori-ties and the private initiative, as well as the support of the World Adventures Society, participated in the reduction of the envi-ronmental impact caused by mountain vis-itation. The waste collection action also in-cluded awareness and inspection initiatives

so that new group initiatives are not neces-sary. “In 2017, we took three tons of waste off the mountain. This year, they were about 1,3 thousand kilos. This reduction makes us optimistic about the work of raising aware-ness, “explains the director of Roraima Ad-ventures, Magno Souza.

In addition to the operational activities, which brought together about 70 collabo-rators during seven days of joint effort, the project encourages awareness in indigenous communities so that their members become inspectors of the practices adopted on the mountain trails, both by visitors and by the indigenous people themselves. “The sanita-tion action is complementary to the work of developing rules of use and conduct in the park, which must be adopted and monitored by the community and all actors involved in tourism,” he adds.

SUSTAINABILITY

CLICK & CHECK!

NATIONAL HONORABLE MENTION

RORAIMA ADVENTURES

https://www.roraimabrasil.com.br/


SUSTAINABILITY

A International honorable mention 2018 has been awarded to the WORLD AN-IMAL PROTECTION, a Civil Society

Organization that has been working for the protection and welfare of animals for over 50 years, helping to avoid ill-treatment and un-necessary suffering of millions of wild animals, domestic animals, farm animals and in disas-ter situations.

In the work with wild animals there is the cam-paign “Wild. Not Entertainment”, a project of an NGO directly linked to the development of a conscientious and responsible tourism with wild fauna.

The initiative that contributes with companies of the tourist industry, governments and com-munities count with more than 4 million pro-tected animals and with the formal support of approximately 200 travel agencies around of the world committed with the ethical tourism.

For more information access:

www.worldanimalprotection.org.br

WORLD ANIMAL PROTECTION CLICK &

CHECK!

INTERNATIONAL HONORABLE MENTION

http://www.worldanimalprotection.org.br

www.worldanimalprotection.org.br

MEMBERS AND PRODUCTS

GUIDE


MEMBER NATIONAL OPERATIONS INTERNATIONAL OPERATIONS

PRODUCT SEGMENTATION

TYPE OF OPERATION

MW: DF, GO NE: BA, SE, AL, PE, PB, CE,

RN, MA N: AM, PA

SE: SP, RJ, MG e ES S: RS, PR e SC

ALL CONTINENTS

ALL STATES ALL CONTINENTS


MW: DF, GO, MT MS NE: BA, PE, CE, RN, MA, PI N: AC,AP, AM, PA, RR, TO

SE: RJ, MG S: RS, PR

ALL CONTINENTS

NO OPERATIONAsia

Africa Oceania

ASSOCIATES - OPERATORS

ADVENTURE STUDY EXCHANGE LGBT DOMESTIC

COUPLE EVENTS RELIGIOUS HONEY MOONINTERNATIONAL OUTBOUND

CRUIZE CORPORATE RURAL LUXURY INTERNATIONAL INTBOUND

CULTURE FAMILYSUN, BEACH AND LEISURE NAUTICAL

ECO-ADVENTURE GASTRONOMY SINGLE BUSINESS

FISHINGENOGASTRONOMY GROUP

SPORTS INCENTIVE WELLNESS

ALL

LEGENDPRODUCT SEGMENTATION TYPE OF OPERATIONS

CLICK ON AND CHECK THEIR

WEBSITES.

www.abreutur.com.br

www.agaxturviagens.com.br

www.aitoperadora.com.br

www.ambiental.tur.br

www.asiatotal.com.br




TYPE OF OPERATION

MW: DF - GO - MT - MS NE: AL - BA - CE - MA - PB -

PE - PI -RN-SE N: AC-AP-AM - AC - PA - RO

- RR - TO SE: ES - MG - SP - RJ

S: PR- SC - RS

ALL CONTINENTS


PE - PI -RN N: AM - AC - PA - RO - TO

SE: ES - MG - SP - RJ S: PR- SC - RS

ALL CONTINENTS


PE - PI -RN N: AM - AC - PA - RO - TO

SE: ES - MG - SP - RJ S: PR- SC - RS

ALL CONTINENTS


NO OPERATION ALL CONTINENTS


NE: AL - BA - CE - PE SE: ES - SP - RJ

S: SC

North America Europe

Ásia Africa



WEBSITES.

www.bancorbras.com.br

www.grupobrt.com.br

www.bwtoperadora.com.br

www.centurytravel.com.br

www.ctoperadora.com.br

www.ci.com.br

www.costacruzeiros.com.br




TYPE OF OPERATION








NO OPERATION

Europe Africa Asia

South America Central America



WEBSITES.

www.cvc.com.br

www.delbianco.com.br

https://www.discovercruises.com.br/

www.e-htl.com.br

http://europlus.tur.br

www.flot.com.br

www.flytour.com.br

www.francatur.com.br




TYPE OF OPERATION



NE: BAN: AM

SE: RJ, SPS: SC

ALL CONTINENTS




ALL STATES

North America Central America

Caribbean South America

Europe

NO OPERATION

Central AmericaSouth America

AsiaEurope, Africa




WEBSITES.

www.incomum.com

www.interep.com.br

www.interpoint.com.br

www.jvstour.com.br

www.knowhow.tur.br

www.latamtravel.com

www.litoralverde.com.br

www.lusanova.com.br

www.mercatur.com.br




TYPE OF OPERATION


NE: AL - BA SE: ES - SP - RJ

S: SC

North AmericaEurope

Asia

SE: SP - RJ ALL CONTINENTS



NO OPERATION North, Central and South America


NO OPERATION

EuropeAfricaAsia

South America

ALL STATES

South AmericaCaribbean

North AmericaEurope




WEBSITES.

www.mgmoperadora.com.br

www.msccruzeiros.com.br

www.ncl.com.br

www.newage.tur.br

WWW.NEWIT.COM.BR

www.niceviaapia.com.br

www.orinter.com.br

www.polvani.com.br

www.pomptur.com.br

www.queensberry.com.br




TYPE OF OPERATION




ALL STATES

North AmericaCentral AmericaSouth America

Caribbean


MG

AmericasAfrica

EuropeAsia

MW: MS NE: ALL STATES

N: AM SE: RJ, MG, SP S: ALL STATES

EuropeAmericas

Asia


NO OPERATION

South AmericaCentral AmericaNorth America

Europe

Sul nordeste e sudeste ALL CONTINENTS



www.r11travel.com.br

www.raidho.com.br

www.rcaturismo.com.br

www.schultz.com.br

www.mysnow.com.br

www.socaltur.com.br

www.stb.com.br

www.stellabarros.com.br

www.tradetours.com.br

www.tradetours.com.br




TYPE OF OPERATION


MW: MS NE: ALL STATES

N: AM SE: MG

S: ALL STATES

ALL CONTINENTS

ALL STATES

Latin AmericaCaribbean

North AmericaEurope

NO OPERATIONEurope

North AmericaAsia

NO OPERATION

EuropeAsia

North AmericaSouth America

ALL STATES

North, Central and South America

CaribbeanEuropeAfrica


ALL STATES SE: São Paulo, Rio de Janeiro, Minas Gerais e Espírito Santo

S: Paraná, Santa Catarina e Rio Grande do Sul

TODOS OS CONTINENTES

ALL STATES TODOS OS CONTINENTES

ALL STATESAméricas Europa

Asia


www.transeuropa.com.br

www.transmundi.com.br

www.trendoperadora.com.br

www.tristaroperadora.com.br

www.ttoperadora.com.br

www.turnet.com.br

www.viagensmaster.com.br

www.visualturismo.com.br

www.voeturoperadora.com.br

www.westoperadora.com.br


ASSOCIATES - INVITED

GUESTS PRODUCTS, SERVICES AND DESTINATIONS

Catalunya’s Tourism Office in Brazil

Financial institution with products and services focused on tourism

Amusement Park

Spanish tourism office in Brazil

Airline Company

Argentina National Institution for Tourism Promotion

Kissimmee tourism office in Brazil

Currency Exchange Company

Publisher and communication media for the tourism industry

Colombia tourism office in Brazil

Voice and Data Service Provider

New Zealand tourism office in Brazil


WEBSITES.

www.catalunya.com

www.bancodaycoval.com.br

www.betocarrero.com.br

www.spain.info

www.emirates.com.br

www.argentina.travel

http://itms.net.br/

www.novomundocc.com.br

www.panrotas.com.br

www.procolombia.co

http://siptalk.com.br/

www.newzealand.com/br


ASSOCIATES - REPRESENTATIVES AND COLLABORATORS

AGENTS AND COLLABORATORS PRODUCTS, SERVICES AND DESTINATIONS

Travel insurance

Travel insurance

Travel insurance

Alaska Airlines, Anguilla, Atlantis, Delphin Hotel, DFW Airport, Emirates, Finnair, Ibis Guarujá, Las Vegas, Loews, NYC & Company, Simon Shopping Destinations, St. Maarten, Vail Resorts,

Visit Flanders

Travel insurance

Travel insurance

Travel insurance

AmaWaterways, Scenic Cruises, Scenic Eclipse, Emerald Waterways, Uniworld, U By Uniworld, Avalon Waterways, Viking River Cruises, Poseidon Expeditions

Travel insurance


WEBSITES.

www.aprilbrasil.com.br

www.assist-card.com.br

www.gtaassist.com.br

www.interamericanetwork.com

www.intermacseguros.com

www.itatravelcard.com.br

www.travelace.com.br

www.velle.tur.br

https://www.omint.com.br/seguro-viagem/

ACKNOWLEDGMENTS


TO MEMBERSwho dedicated their time and shared information to this annual report.

EXECUTION:Data Processing

Fabrizio Caritatos

Texts and Reviews

Pezco

Yan N. Cattani

Helcio S. Takeda

Frederico A. Turolla

Martha A. Lunardi

Sponsorship

Empetur, CNC

Guests

World Tourism Organisation

Intelligence Department - Michel Julian

Intelligence Department Market and Competitiveness

Sandra Carvão

Michel Julian

Julia Baunemann

Communications Advisory

Agência Guanabara

Diego Sierra

Tais Santos

ACKNOWLEDGMENTS

BRAZTOA TEAM

André Lima

Danilo Dessotti

Dante Campos

Elaine Nunes

Fernando Abrão

Ivani Rossi

Letícia Svizzero

Monica Kezan

Monica Samia

Priscila Perasolo

Raoni Biasucci

Silvia Gonçalves

GRAPHIC PROJECT AND DESIGN

http://www.estudiozebra.com.br

2019braztoa.com.br/wp-content/uploads/2019/05/braztoa_ingles...4 - braztoa 2019 yearbook this is...

Documents