& 401(k) program. market $4.5 trillion $4.5 trillion huge take-over market huge take-over market...
Post on 21-Dec-2015
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&
401(k) Program
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MARKET$4.5 Trillion
Huge Take-Over Market
$3-5 Million are Unhappy with Current Service
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PROGRAMProvide Advisors with a
unique opportunity
Solves Problems for Sponsors
Provides-Choices-Participants
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ADVISOR BENEFITS
Asset Gathering
More Passive/Less Active
Assets from Owners
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MARKETING
Property Casual Agents/CPA’s
5500 Lists
Prospect Letters
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ASSET MANAGEMENTFully Automated online
with participants
100% of Portfolio – EQIS
ETF’s & Institutional Managers
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SPONSOR BENEFITS
Liability Greatly Reduced
Costs 50% + Less
More Employee choices
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TPA
RPG Consultants
30 Years in business
Include Record Keeping
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Position Statement
Question to Plan Sponsor: “If I could at no cost and very little time
on your part, deliver a comprehensive 401(k) Plan Analysis that would help benchmark your current program and help you understand ALL of it’s fees, would this be something you would be interested in looking at further?
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Why not?
10-15 minute initial fact finding/data gathering meeting Get the Plan’s vendor contract Get the Plan’s most recent investment
summary report Get the Plan Sponsor’s census data Ask questions to get clarity on the client’s
main objectives (as listed on the RPG checklist)
2 weeks later, a 30-45 minute presentation of the plan analysis
Guaranteed!! The client will get value out of the meeting
PS It is their Fiduciary Responsibility to review their plan
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Marketing Retirement Plans in the Current Environment : What Advisors should know.
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Common Myths About Selling Retirement Plans, 1 of 4
Myth: Plans are complex and advisors must have many years of Plan experience before selling.
Fact: From an advisor’s perspective, Plans are straightforward and lucrative vehicles for asset accumulation. Plan consultants and administrators should handle all non-investment related aspects of a Plan, not advisors.
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Common Myths About Selling Retirement Plans, 2 of 4
Myth: Plan participants are headaches and their numbers make the endeavor not worth the effort.
Fact: In reality, advisors have as little or as much contact with Plan participants as they like. Aside from the required annual review, advisors are rarely contacted by participants. Most participants do not change allocations, and if they do, it is done online by themselves. Bonus: Advisors do have the ability to meet with Plan
Participants to gain their personal business, and that of the business owner as well.
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Common Myths About Selling Retirement Plans, 3 of 4
Myth: Most Plans are locked up by major providers and there is no way to get in the door.
Fact: New rules, fee disclosures, and products can easily gain Plan Sponsor interest. A simple Plan expense review can generate significant commotion among Plan trustees obligating them to act in accordance with their fiduciary responsibilities.
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Common Myths About Selling Retirement Plans, 4 of 4
Myth: The fiduciary risk associated with Plans is too great for advisors to take on.
Fact: If a prudent investment menu is chosen, and on-going required service provided, there are no significant add’l fiduciary concerns for an advisor when a Plan is operated properly.
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The Current State of the Retirement Planning Market
Three recent events have made major impacts on the Retirement Planning community -
The Pension Protection Act of 2006 (PPA) and on-going legislation
Fee Disclosure Rules effective 01/01/2012
The introduction of ETFs and ETF solutions
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How the Market Has Affected Retirement Plans
Companies are migrating from Defined Benefit to Defined Contribution
Companies are looking for higher quality and more cost effective Retirement Solutions
Participants have taken money out of plans and changed allocations
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How to Capitalize on the Current Environment
Provide better investment education and guidance
Offer more efficient investment options
Offer a more comprehensive and cost-effective Retirement Solution
Educate Plan Sponsors about new rules and regulations
Educate participants about the value of Plan participation
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Know What a Plan Should Provide
Know the roles and responsibilities of the Recordkeeper, TPA, and Advisor.
There are some basic services that every plan should include. Some providers are better than others.
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What a Plan Should Provide, page 1 of 2
The 4 C’s: Consulting, Compliance, Costs and Comfort to comply with PPA guidance
CONSULTING:
Plan design for employee contribution costs; create optimal design for owner goals
DC Plan Designs DB or Cash Balance Plan designs
Discrimination testing issues
Controlled Group, Affiliated Services and Coverage/Participation Issue Annual operational discrimination testing issues: top-heavy, ADP/ACP, safe harbor
Daily valuation record keeping and investment platform types
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What a Plan Should Provide, page 2 of 2
COMPLIANCE:
ERISA 404(c) – Investment policy statement & review; educational meetings, personalized investment rep service
COSTS:
RFP requirements Employer costs Participant investment costs
COMFORT
Seamless operational procedures for Employer and Participants – Required disclosures
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IRS and DOL regulations are some of the most complex of any Government rules.
Plan Sponsors have fiduciary responsibilities that require careful attention to remain in compliance.
Problems routinely arise when experts are not employed in each aspect of retirement planning. Onerous penalties are possible even when mistakes are made with only the best intentions.
I. Consulting
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Plan Design
Make Sure the Plan Fits the Sponsor
Not every Plan Sponsor is the same
A consulting review can determine whether or not a Plan design meets the Plan Sponsor’s goals
Plans can be designed to optimize owner/executive contributions allowing for contributions beyond the standard annual 401(k)/IRA limits
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The Pension Protection Act (PPA)
II. Compliance
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These PPA mandates will likely help Participants… Reduce their fee structures through more cost effective investments Provide the proactive solutions they are seeking with higher quality
information Achieve their Company retirement planning goals through greater
understanding of Plans
This piece of legislation significantly altered the retirement space
Beginning in 2009… 401(k) retirement plans must provide and disclose a
competitive fee structure for both investment and plan expenses and maintain transparency
Plan Sponsors provide a Notice of the Plan's Qualified Default Investment Alternative (QDIA) and maintain on-going compliance requirements
The Pension Protection Act of 2006
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New Fee Disclosure Rules Effective January 2012 (1 of 2)
Transparency and disclosure will be required for direct compensation, e.g., record keeping, transaction costs AND for indirect compensation, e.g., revenue sharing, 12b-1 fee disclosures, sub-t/a fees, etc.
Providers will be required to describe the nature of the services rendered for each fee assessed the Plan, charged to Participants and to identify who receives the fee.
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New Fee Disclosure Rules Effective January 2012 (2 of 2)
The fee disclosure rules will require all Plan fiduciaries (recordkeepers, investment advisors, brokers, and “providers” of other specified services who receive either “indirect compensation” - generally from sources other than the Plan or Plan Sponsor - or certain types of payments from "affiliates and subcontractors”) to clearly define all compensation.
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Platform Reviews to Comply with Fiduciary Responsibilities
Annual investment reviews and investment policy statements
Transparency and disclosure
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III. Cost
New Trends in the Retirement Plan Marketplace
Why incorporate Exchange Traded Funds (ETFs) and ETF solutions in Retirement Plans?
ETFs can offer a more liquid, lower cost, and transparent alternative
to mutual funds.
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How ETFs and ETF Solutions Can AddressNew Compliance and Fiduciary Issues
Benefits of ETFs in Retirement Plans
Cost savings of .50% to 1.00%
Transparency and fee disclosures
Easily explained to your clients
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Seamless implementation, conversion, enrollment, and operational procedures to satisfy Employer/Plan Sponsor and Participant
IV. Comfort
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Marketing to Plan Sponsors
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Why is now the time to approach Plan Sponsors?
New regulations are going into effect and Plans may not be in compliance or meet Company objectives
Increased dissatisfaction with current providers
The introduction of low-cost ETF-based options
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How to Successfully Engage Plan Sponsors
Make Sponsors aware of their current expenses -Many Plan Sponsors still think that their Plans are being provided to them for “free”.
They are unaware of the fees that are embedded in the investment lineup or in the platform.
Make fiduciaries aware of new regulations
Provide service comparisons of providers
Provide Plan investment analysis
Educate them about low-cost ETF-based options, which offer something new and unique- White paper available
Offer consulting review to ensure best Plan design is in place
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Marketing Checklist
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Marketing Checklist 1 of 4
Ask your Plan Sponsor/prospect the following questions:
Does your Plan still meet your Company’s objectives, e.g., does your Plan
design require you to treat all Participants equally, even though this is not required by law?
Have you and/or your Plan Consultants examined Retirement Plan alternatives that would be perceived as an improvement by your Employees, including lower investment costs?
Has the Plan had the required investment performance reviews for Fiduciary compliance?
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Marketing Checklist 2 of 4
Transparency of cost: Have you reviewed your service Contracts with each of your providers (record keeper, TPA and Advisor) to determine if all fees are disclosed and reasonable?
Conflicts of Interest: Do your Plan providers derive income, e.g., overrides, from the Plan’s investments, creating a potential conflict?
Have the Plan’s investment professionals provided the DOL required guidance and education to your Employees?
Is your Company and the Retirement Plan in compliance with the changes mandated by the Pension Protection Act (PPA)?
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Marketing Checklist 3 of 4
Request the following information:
A)For a fee and performance comparison:
Most recent quarterly investment summary that provides name of fund and total $ value per fund; and
Current Contract(s) with Plan Provider(s).
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Marketing Checklist 4 of 4
B) For a consulting review:
Plan Document, Adoption Agreement and/or Summary Plan Description;
Most recent Annual Report that includes discrimination testing;
Most recent Plan tax return (5500 series);
Most recent Employee Census provided to current Plan Provider; and
A brief narrative of objectives and/or current issues.
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Sample Proposal
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Sample Proposal- Attribute Comparison
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Sample Proposal- Fee Review
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Sample Proposal-Fee Comparison Graph
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Sample Proposal-Summary of Services
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Other Marketing Tools
For prospecting:
CPA and attorney relationships
Retirement Plan events for Plan Sponsors/Centers of Influence
Leveraging existing client relationships
5500 databases
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RPG Consultants
We are always available to assist advisors capture Plan assets and build your retirement plan book of business. We provide Advisors with all of the tools needed to win cases, including comprehensive Plan reviews on short notice. We will participate with the Advisor in a meeting with the prospective Client and/or their CPA to add consulting value and expertise.
Please do not hesitate to contact RPG for any Plan information that you may need. It’s always better to have an expert to guide you.
Alvin RappFounding Partner 212-947-4800 ext. 211212-947-4866 (fax)[email protected]
Michael SandersMarketing Associate212-947-4800 ext. 224212-947-4866 (fax)[email protected]
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SUMMARYHuge Market/Opportunity Full SupportParticipant UpgradeSponsor Benefits Less
Liability & Lower Costs
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Q&A