5 marketing metrics for c-suite - robert m. kraft
DESCRIPTION
The C-suite wants to see clear measures from the marketing arm of their organization. Robert Kraft has outlined 5 marketing measures to give you and your C-suite clarity and a New Edge.TRANSCRIPT
5 MarketingMetrics for C-SuiteRobert M. Kraft - President and CEO, New EdgeMarketing LLC
WHAT ISIMPORTANT TO C-SUITE
Robert M. Kraftexplains that the mostimportant measure toC-level executives is"ROI"
5 KPIS FOR INCREDIBLEMARKETING RESULTS
Most important B2B marketing metrics for theclarity to the C-suite and achieving tremendousmarketing results.
MEASURE THE EFFECT OFMARKETING EFFORTS ONSALES PRODUCTIVITY,PIPELINE, REVENUEVELOCITY.
MEASURE ROI-MARKETING INVESTMENTV/S REVENUE.
CUSTOMERS OBTAINEDTHROUGH MARKETINGLEADS.
EFFECT OF MARKETING TOSHORTEN TIME TOREVENUE AND COMBINEDEXPENSE TO REVENUERATIO.
ROBERT KRAFT SUGGESTSTO MEASURE CUSTOMERACQUISITION COST -COST OF MARKETINGLEAD GENERATION
Social Sites
TWITTER LINEKDIN
GET IN TOUCHhttps://www.newedgemarketingllc.com/WEBSITE