5 Steps Attention Need Satisfaction Visualization Action

Garners attention Sets tone Establishes topic and exigence

Statement – Description of the problem Illustration – Offer an example that

illustrates the problem Ramifications – Add facts, show the extent

of the need Pointing/Relevance – Offer example

demonstrating relevance to and potential impact on health, safety and happiness; show connection between problem and audience’s needs, values and emotions

What can be done? Statement – what do you want to be done? Explanation – elaboration and clarification

of action needed to be taken Theoretical Demonstration – how and why

the action being urged will help solve/address the problem

Practical demonstration – offer examples of how similar actions in similar situations resolve similar problems

Intensify emotions; paint picture of possibilities Positive – vivid description of how situation

will be in the future if audience acts Negative – what will happen if they don’t

act Contrast – show both

Urge the audience to act; final emotional appeal