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Business Analytics: Data-Driven ABC Bookstore The Three Data Musketeers
NIDA Business Analytics and Data Sciences ContestSeptember, 2, 2016
Business Plan: Table of Contents
1. Business Challenges and Expectations2. Industry 4.0: Data-Driven Business3. Marketing Strategy4. Management 5. Service Recommendation6. Project Timeline7. Financial Analysis
Key Challenges & Outcomes
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• Constant decline in profits• Customer utility drops• Low re-purchase• Low the bookstore subscription
• Sustainable business growth• Maximized customer utility• Higher re-purchase• High Incentive to subscribe
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Industry 4.0
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Data-Driven Marketing
If ABC Bookstore wants to succeed in the era of Thailand 4.0, the company needs to deliver innovation, speed, cost reduction, and creative management
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the right message to the right person
at the right time for the right price
Strategy to Maximize Utility
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According to previous analysis, it is found that “the employee can answer questions”, “activities/discussions”, “a variety of books”, and “book wrapping” are statistically significant to the increase in customer satisfaction.
Management Challenge Lack of employee training Lack of store activities
Service Challenge A variety of books offered Add-on for book wrapping?
Strategy to Re-purchase
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According to previous analysis, it is found that the top 10 factors that are statistically associated with re-purchasing are a variety of books, bag claiming, respect for customers, employee’s good service, quality in book categorization, feeling of security or freedom in reading, place to read books, Easy to search books, and discount or promotion.
Strategy to Increase Subscription
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Freedom for customersWell-mannered
There’s book that I want!Book Wrapping Service
Well-OrganizedQuality in book categorization
Creative Management 4.0
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Data indicates three following attributes of most importance: Well-Mannered Service-minded No pressure on customers Freedom for customers Respect for customers
Balance of Can Do Capability and Will Do Motivation appropriate training for employees adequate skills and competencies, especially data-driven decisions updated knowledge: always keep up-to-date on social media Motivate employees in aspects of recognition, love of work, career
structure, and social respect.
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ABC Serenade
Novel Business
Academic Magazine
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ABC Serenade
Novel Top10
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ABC Serenade
Novel
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ABC Counter
Timeline
Set up Impression Box
Train Employees 1st
2016/9
2016/11
2016/13
2016/10
2016/12
App Development for Serenade
Serenade Zone
Full OperationSocial Media Marketing
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Result Check-up
Purchase Computersand materials for
serenade zone
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Financial Analysis
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Service Costs
Impression Box 200 B
Training Venue 10,000 B
Computer 20,000 B
App Development 10,000 B
Serenade Bar 10,000 B
Total 50,200 B
Thank YouTime for Q & A