www.onecitymarathon.com | 757-926-3681www.onecitymarathon.com

PRESENTED BY

SPONSORSHIP PROPOSAL

About the One City Marathon

Launched in March 2015 as an initiative to

bring together the community and promote

healthy living, the Newport News One City

Marathon has expanded from a city-spe-

cific, to a regional, to a national event

attracting runners and families from around

the country. The One City Marathon is a

Boston Marathon qualifying course and

is quickly becoming known in the running

community as one of the best marathons in

the Mid-Atlantic region due to the flat and fast

course as well as the festive atmosphere. The

race is unique from other marathons, with the

point-to-point course spanning the length of

the city as well as being one of the few that

offers a four-person relay. The race also offers a

distance for everyone with the Anthem

Maritime 8K and a Nautical Mile Fun Run. In

celebration of its fifth anniversary (March 1-3,

2019) as well as an over welling demand, the

One City Marathon is adding the One City Half

Marathon in 2019.

In addition to the races, the One City

Marathon weekend has lots of other

activities for runners and community

members to enjoy. Activities include a Health

and Wellness Expo, Pasta Dinner, Family

Fun and Fit Day, Women’s Forum and much

more. Additionally, with the 2019 Marathon

weekend falling at the end of National

Heart Month and the beginning of Women’s

History Month, special events are being

added to promote heart health and women’s

health. Finally, the One City Marathon wil

continue its tradition of supporting

organizations in our community with

charitable fundraiser Operation One City.

Since 2015, the One City Marathon has raised

and donated more than $40,000 to area

charitable nonprofits. With so much going on,

it should be a great weekend!

Olympic Qualifying Standards met

Runners Completed One City Marathon to qualify for Boston Marathon

More than 2000 Newport News Public School Students

More than 2500 Volunteers

race DATADemographicsMarathon Demographics & Facts

■ 53% runners are women

■ 47% runners are men

Women

Younger than 17- 2%

18-25- 6%

26-35- 28%

36-45- 30%

46-55- 24%

55 or older- 10%

Men

Younger than 17- 3%

18-25- 9%

26-35- 27%

36-45- 24%

46-55- 22%

55 or older- 14%

HAMPTON ROADSA diverse community of more than 182,000

inhabitants, Newport News is the third

largest city in the Hampton Roads region

behind only Virginia Beach and Norfolk. In

a recent study, Newport News ranked sixth

nationally in “cities where millennials

are moving” with Norfolk and Virginia

Beach coming into ninth and tenth place

respectively. Home of music legend, Ella

Fitzgerald, Newport News was once known

as blue collar, military town with a rich his-

tory of shipbuilding. And while Newport

News Shipbuilding— our presenting spon-

sor—continues to build the world’s most

advanced ships for the United States Navy,

Newport News has become a diverse

community with a growing economy

supported by cutting edge technology.

Located on the along the scenic

shores of the James River and Hampton

Roads waterway, and just minutes

away from two of the most frequented

area destinations, Virginia Beach and

Williamsburg, Newport News is a the heart

of a metro region consisting of 1.7 million

residents.

Since its inception, the One City Marathon

has helped to strengthen the community,

expand the city’s healthy living initiative, and

introduce visitors to the many assets in the

Hampton Roads area. These assets include

the world’s largest naval base located on

the south side of the water as well as strong

military presence on the peninsula. In

addition to our armed forces, the college

students from across the nation are drawn

to the region, attending seven major area

universities, two of which are Histori-

cally Black Universities: Old Dominion

University, Norfolk State University, Hampton

University, Christopher Newport Univer-

sity, William and Mary University, Virginia

Wesleyan College, and Regent University.

Hampton Roads is also home to many of the

world’s biggest names in music and sports.

Some of those who call the area home include:

music mega stars Pharrell Williams and Missy

Elliott, Olympic gold medalist Gabrielle

Douglas, NBA legends Allen Iverson and

Alonzo Mourning, and a host of NFL players

including Seattle Seahawks’ Russell Wilson

and Kam Chancellor, Washington Redskins’

DeAngelo Hall, Philadelphia Eagles’ Torrey

Smith, former player and sports commen-

tator Michael Vick, and NFL Hall of Famer

Bruce Smith.

THe DATA

62.9% College Educated

34%Parents

47.8 %Married

51.4%Women

59.7% White

30.2%Black

4.4%Hispanic

5.5%Other

48.6%Men

Spending Habits

$1.3 Billion on Apparel & Services

$1.3 BillionTravel

$678 MillionVehicle Maintenance

and Repair

$3.4 BillionHealth Care

230,784Military Veterans

83,000Active Duty

$2 billion on Entertainment/

Recreation

$3.1 billionFood at Home

52.2 % Single/Divorced

$2.1 BillionFood Away from home

$508 MillionPersonal Care

$75,000Average Runners

Household Income

$61,000Average Hampton Roads

Household Income

$52,000U.S. Median

Household Income

Operation One City

A special competition amongst the five military branches. The branch that has

the most participating representatives—in the races or as volunteers—will be

honored with a trophy and a donation made to a charity of their choice. This

effort continues the One City Marathon’s commitment to charitable giving.

Tour De Newport News

Guests and residents alike with discover the city by traveling on a designated

bus filled with entertainment. The bus will take passengers to a range of official

One City Marathon activities and participating tourist attractions such as local

museums, bars, restaurants, and shops, all of which will be hosting special

race-themed events.

NEW THIS YEAR

FRIDAY, March 1

Health and Wellness Expo

The two-day expo is the first stop for runners to pick up their runners

packets and a fun place for families. The expo features over 30

different health, fitness, and apparel related vendors, games, free

health screenings, massages, giveaways, free fitness classes,

cooking demonstration, and panel discussions on various health

and wellness topics.

Marathon Kick Off Dance Party *New This Year*

Community members and runners will enjoy the first evening of

Marathon weekend partying with a DJ, experiencing interactive

activities, in a festive atmosphere at the One City Marathon host hotel.

SATURDAY, March 2

Health and Wellness Expo

The second day of the expo continues with vendors, games, free

health screenings, massages, giveaways, free fitness classes, cooking

demonstration, and discussions on various health and wellness topics.

Women’s Forum and Beauty Lounge *New This Year*

Three one-hour panel discussions featuring health, beauty, fitness

experts and celebrities as panelists. The topics of discussion: Mental,

Physical, and Spiritual Balance, Beauty and Fashion on Your Terms,

and Navigating Life as a woman: personally, professionally,

and financially.

Family Fun and Fit Day

Guests of all ages play sports, participate in sports clinics, take fitness

classes, play games, dance, enjoy arts and crafts, moon bounces

and more.

Pasta Dinner

Runners and guests spend the evening fueling up for the big race with

an all you can eat pasta dinner. The event features a variety of pastas,

live music, and dancing.

SUNDAY, March 3

The Races

Runners are cheered on throughout race by area residents,

businesses, and schools. They quench their thirst at volunteer-manned

water stations positioned around the course.

One City Marathon

Runners will begin their journey in the stunning setting of Newport

News Park where they will enjoy the allure of spring in a landscape as

historical as it is beautiful. From there the next 26.2 miles will include

the very best Newport News has to offer, finishing, and fittingly so, at

the Newport News Victory Arch. The One City Marathon is a flat, fast,

point to point course and also a Boston Qualifier.

One City Half Marathon *New This Year*

The One City Half Marathon is a new addition to the One City Mara-

thon. Runners will begin their journey at Menchville High School and

run the final miles alongside the James River before crossing the finish

line. The One City Half Marathon is a flat, fast, point to point course and

the perfect distance for a runner looking for a challenge.

Nautical Mile

A family favorite, with the Nautical Mile kids (both young and old) can

dash one nautical mile (1.15mi) through the streets of Newport News

and finish in front of onlookers at the Victory Arch.

Maritime 8K

Runners will begin their journey in the downtown area of Newport

News, where the roots of Newport News Shipbuilding were established,

venturing 4.97 around the downtown area and finishing at the Newport

News Victory Arch.

One City Celebration

The weekend concludes with a concert and activities for both the

community and the runners. Enjoy entertainment, food from food trucks,

interactive activities, photo opportunities, and runner relaxation area

featuring free runner massages, and post-race recovery area.

Sanya Richards-RossOlympic Gold Medalist, Reality Star, Entrepreneur

Women’s Forum

Kelis RogerChef, Singer

Health and Fitness Expo

Jessica SanchezAmerican Idol Finalist

One City Celebration Concert

possible special guests

Allison JanneyActress

Women’s Forum

Jada Pinkett SmithRed Table Conversations

Women’s Forum

Carla HallCelebrity Chef of the Chew

Women’s Forum, Pasta Dinner

sponsorship opportunitiesSponsor Benefits Title Sponsor

($25,000)Major Partner

($10,000)Supporting Partner

($5,000)Mile Marker Partner

($1,000)

Named exclusive presenting sponsor of specified event ✓ ✓Lounge at sponsored event ✓Up to two (2) activation opportunities at Pre-race community events (Oct-Feb) ✓ ✓* ✓Hotel attendee experience - sponsored welcome gift package - for marathon participants ✓ ✓Sponsored water station ✓ ✓Sponsored portable toilets ✓ ✓Corporate giving opportunity (tax deductable) ✓ ✓Booth space (10x20) at Health and Wellness Expo (pre-race event) ✓ ✓ ✓Newport News TV appearance ✓ ✓ ✓Featured Story in Newport News Now Newsletter (Readership of 65K) ✓ ✓ ✓One page marketing opportunity in OCM 5th year Anniversary Commemorative Book (digital and print)

✓ ✓ ✓

Hosted live chat event on Facebook/Instragram ✓ ✓ ✓Branded photo opportunities ✓ ✓ ✓Complimentary race entries ✓ ✓ ✓Tickets to Pre-race Pasta Dinner ✓ ✓ ✓Inclusion in all paid media (radio, television, newspaper, etc.) ✓ ✓ ✓Marketing as sponsor in pre-race advertising October- March (NNTV, printed materials, emails blasts, etc…) Prominent visibility on event website

✓ ✓ ✓

Prominent branding/signage around the race start/finish lines ✓ ✓ ✓Logo on all sponsored merchandise and advertising, including race shirts ✓ ✓ ✓Sponsored mile marker on race route ✓ ✓ ✓ ✓Company name and logo hyperlinked on event sponsor webpage ✓ ✓ ✓ ✓Mentions on event social media pages ✓ ✓ ✓ ✓

✓ ✓* Number of opportunities

brand activation

SPONSOREDLOUNGE

NEWPORT NEWS TVAPPEARANCES

PRE-RACE COMMUNITY EVENT

ATTENDEE HOTELEXPERIENCE

SOCIAL MEDIAACCOUNT TAKEOVER

BRANDEDPORTABLE TOILETS

PRESENTED BY

Owen Miller757.926.3681

emiller@nnva.gov

RoShaundra M. Ellington757-926-1838

rellington@nnva.gov

Call to customize your partnership opportunity

2400 Washington Avenue 10th Floor | Newport News, VA 23607 | www.onecitymarathon.com