SLBC MEDIA SUPPORT TO CRC

9th April 2014

Introduction

Scope The scope of media work will cover a period of

seven months commencing April 22nd 2014 and ending November 22nd 2014. The geographical coverage will be national - covering the entire country.

Introduction Objectives: The overall objective of the proposed project

is to support the engagement of the public in the Constitutional Review Committee’s (CRC) work.

The Specific Objectives are: to provide increase media coverage on the activities of the

CRC; to increase women participation in the constitutional review

process; to increase youth engagement in the constitutional review

process to include disability issues in the constitutional review

process to provide feedback on the CRC through media

programmes

Partners

The SLBC will partner with :

Jamcast Productions for producing dramas, jingles, spots messages and theme song

15 community radio stations to provide airtime for programmes

Geographic Map  District Radio TV SMS1 Western Area Urban SLBC/ Star

Radio/Radio Democracy

SLBC TVSign Africa

Airtel/Africel

2 Western Area Rural SLBC/ Star Radio/Radio Democracy

  Airtel/Africel

3 PortLoko Radio Bankasoka/Star Radio

  Airtel/Africel

4 Kambia Star/Radio Kolenten

  Airtel/Africel

5 Bombali SLBC/Star Radio

SLBC TV Airtel/Africel

6 Tonkolili SLBC/Star Radio

  Airtel/Africel

7 Koinadugu Radio Bintumani

  Airtel/Africel

8 Bo SLBC/K ISS 104 SLBC TV Airtel/Africel9 Moyamba KISS 104/Radio

Modcar  Airtel/Africel

10 Pujehun Radio Wanje   Airtel/Africel11 Bonthe Radio Bontico   Airtel/Africel12 Kenema SLBC/KISS 104 SLBC TV Airtel/Africel12 Kono SLBC   Airtel/Africel14 Kailahun SLBC   Airtel/Africel

Geographic MapCoverage: 15 radio stations and TV stations covering all 14 Administrative Districts in the country (national coverage).

Activities

Meetings

3 pre-meetings &

7 monthly stakeholder (CRC,UNDP) meetings

Activities

Television

Theme song – 2- 4mins (1) “Alive with CRC” – 60mins (28) “TV Drama Series” – 15mins (7) “We Yus” – 60min (7) “Face to Face with Law”- 60min (28) TV Commercial in 7 languages (3)

Broadcast Hours TV = 126hrs

Activities cont.

Radio 7 jingles in 7 languages – 60 -90sec (49) Radio Drama series- 15mins (14) CRC Weekly rotational discussions – 60mins (28)

Broadcast Hours Radio = 429hrs

Activities cont.

SMS Broadcasts Africel and Airtel will send out 11 batches of text

messages Month 1 = 4 (Airtel and Africell),

Month 2 = 1 (Africell), Month 3 = 1 (Airtel) Month 4 = 1 (Africell), Month 5 = 1 (Airtel), Month 6 = 1 (Africell) and Month 7 = 2 (Airtel and Africell)

SLBC CRC MEDIA SENSITIZATION WORK PLAN 2014

 

Project Duration (7 Months) M 1 M 2 M 3 M 4 M 5 M 6 M 7 Output Broadcast HrsPre-meeting with staff/CRC/partners xxxx             4  

Monthly Meetings with UNDP/CRC x x x x x x x 7  

Radio Programming                  Production of Theme Song (2") x             1  Production of 60" jingles x x x x x x x 7  Translation of 60" Jingles in 7 languages x x x x x x x 49  

Airing of 60" jingles on 15 stations x x x x x x x 20,050 34Production of Radio Drama (15") xx xx xx xx xx xx xx 14  Drama Translation in 7 languages x x x x x x xx 49  Airing of drama episodes on 15 stations x x x x x x x 1470 367

CRC Weekly Rotational/Regional Discussion x x x x x x x 28 28

TV Programming                  Alive with CRC (TV Discussion) xxxx xxxx xxxx xxxx xxxx xxxx xxxx 28 28We Yus (Live) x x x x x x x 7 7Face to Face (Live) xxxx xxxx xxxx xxxx xxxx xxxx xxxx 28 28Production of TV Commercials in Krio x     x     x 3

TV Commercial 60" Airing x x x x x x x 2,520 42Production of TV Dramas x x x x x x x 7  Airing of TV Dramas on 3 SLBC TV Stations x x x x x x x 84 21

SMS Broadcasts                   SMS Broadcasts on 2 GSM Networks xxxx x x x x x xx 11  

Travels with CRC x x x x x x x 7  Monitoring and Evaluation                  Monthly monitoring &Text Mssg Reports x x x x x x x 7  Quarterly &Final Report     x     x   3  

Outreach SLBC will deploy 2 staff to accompany and

support the CRC in sittings around the country for 7visits.

SLBC staff will collect materials during outreach and edit them for radio and TV broadcasts

SLBC will organize regional discussions in community radios to support CRC sittings on location.

Public ConsultationThe programme designs will sought the views, comments and opinions of citizens with particular emphasis on the following groups: Youth groups, Women groups, Disability groups, Paramount chiefs and traditional leaders,

Minority ethnic groups

Religious leaders,

Political parties and opinion leaders to generate programme content and feedback.

Feedback

Report from 14 radio monitors

The SLBC will maintain two dedicated phone lines to receive and collate SMS comments during radio and TV programmes from the public for submission to CRC on a monthly basis.

Monthly meetings with CRC (information sharing, planning and feedback)

Quarterly and final reports

Thank You