Ad from U.K. Child Protection Agency NSPCC. This agency protects children against pedophilia and human trafficking.

The audience is anyone with a child or anyone that knows of child abuse happening.

I believe the words do have an affect, but you understand what the picture is trying to portray through the image shown.

The logos of this advertisement would be to keep your temper down around your child or something could happen that you would regret.

The emotional appeal of this advertisement is the blood splattered on the rattle and around it. It makes you wonder if this type of abuse (physical) is done on children of this size.

The ethos would be the organization, NSPCC.

www.googleimages.com http://www.adweek.com/adfreak/uk-

child-abuse-ads-dont-skimp-gore-16316