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Discover how brands and business leaders are Activating Purpose with sustainability-led innovation that creates scalable impact and profitability
www.SB16copenhagen.com
www.SB16copenhagen.com
As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But building a successful, purpose-led brand presents a complex set of challenges and requires a new way of thinking, a new field of knowledge and a new set of tools and partners.
This year, mobilize your brand to succeed and learn how to build a trusted and authentic brand that activates purpose at its core. Sustainable Brands is home to the global community of courageous optimists who are reshaping the future of commerce worldwide – join your peers at SB’16 Copenhagen and elevate your brand into the winners circle by Activating Purpose toward a flourishing future.
INTRODUCTION
www.SB16copenhagen.com
BREAKOUTSDynamic sessions to help me
analyze specific business issues.
WORKSHOPS Half-day, deep-dive studios to help me turn ideas into action.
PLENARIESAn avalanche of trends and
market drivers that set the tone.
ACTIVATION HUB An action-centered environment
where brands will find the conversations, collaborators and
tools necessary to bring good ideas to life
SPECIAL EVENTSNetworking events designed to
connect me with the right partners.
WHAT’S HAPPENING AT SB’16 COPENHAGEN?
www.SB16copenhagen.com
PURPOSE-DRIVEN LEADERSHIPDiscover the types of transformative personal purpose and courageous leadership that have given rise to many of today’s outstanding brands and breakthrough sustainability solutions.
ENGAGING CUSTOMERS THROUGH PURPOSEExplore win-win strategies for connecting brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future.
INNOVATION ON PURPOSELearn more about the product and service innovations that perform financially while also providing a leap forward for the collective journey toward resilient and regenerative business models.
ELEVATING OUR COLLECTIVE PURPOSESustainable Brands will focus on making productive use of the collective knowledge, energy, creativity and influence of on-site attendees by inviting them to pool insight, debate complex issues, solve practical problems, support new initiatives and form new partnerships in highly interactive sessions designed to carry the spirit of purpose-led innovation.
WHAT YOU WILL LEARN AT SB’16 COPENHAGEN
www.SB16copenhagen.com
FEATURED SPEAKERS
TIM BROOKSVice President, Environmental ResponsibilityLEGO
Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Check online for regular updates as speakers and program details are confirmed.
GILES HUTCHINSAuthorFuture Fit
SIMON HOFFMEYER BOASDirector , Corporate Communications & CSRCarlsberg
LEITH SHARPDirector, Executive Education for Sustainability LeadershipHarvard University
www.SB16copenhagen.com
WOLFGANG NEUMANNPresident & CEOThe Rezidor Hotel Group
FEATURED SPEAKERS
CLAUS PEDERSEN Head of Corporate Sustainability Novozymes
JENNIFER HINTON Co-AuthorHow on Earth: Flourishing in a Not-For-Profit World by 2050
SILLE KRUKOWChief Behavioral DesignerKrukow
www.SB16copenhagen.com
FEATURED SPEAKERS
ALEXANDRA PALTChief Sustainability OfficerL’Oréal
NADYA ZHEXEMBAYEVAChief Reinvention OfficerWE EXIST
ANDREAS KICHERERDirector, Sustainability StrategyBASF
THOMAS KOLSTERFounderMr. Goodvertising
www.SB16copenhagen.com
DAY 1: WORKSHOPS | MONDAY, 26 SEPTEMBER
Overcoming Barriers to Growing a Purposeful BrandChristophe Fauconnier, INNATE MOTIONAnnemarie Van Den Brekel, INNATE MOTION Activating Purpose: Brand Leadership in the 21st Century
KoAnn Vikoren Skrzyniarz, SUSTAINABLE BRANDS
Future-Fit Business: A Metamorphosis in our MidstGiles Hutchins, FUTURE FIT
The Evolution of Purpose in Brand Strategy, Marketing and AdvertisingThomas Kolster, MR. GOODVERTISING
The Journey to Industry-wide Leadership: Growing a Responsible Business Identity Inside and OutWolfgang Neumann, THE REZIDOR HOTEL GROUP
Becoming a Globally Recognizable Leader: Cutting-edge Science, Full SDGs Alignment and BeyondClaus Stig Pedersen, NOVOZYMES
Activation Hub Reception
LUNCHActivation Hub
NETWORKING BREAK
9:00 - 12:00
17:00 - 17:15
17:15 - 17:30
17:30 - 17:45
17:50 - 18:10
18:10 - 18:30
18:30 - 19:30
12:00 - 14:00
13:30 - 16:30
10:30 - 11:00
Movement-Making that Transcends Business-as-Usual TransactionsJensie Miksich, CONTEXT PARTNERSKimberly Manno Reott, CONTEXT PARTNERS
The Promising Future of Self-Organizing Teal Business ModelsJenny Andersson, THE EARTHKIND COMPANYFinn Jackson, THE CHURNINGCeline McKeown, FUTURE CONSIDERATIONS
Measuring a Brand’s Innovation and Sustainability Maturity LevelsTim McAloone, ESSENSUSDaniela Pigosso, ESSENSUS
Purpose-driven Branding and Customer Engagement: Building Collective ExpertiseJames Payne, GIVEN LONDONDavid Hawksworth, GIVEN LONDON Becky Willan, GIVEN LONDONBen Hayman, GIVEN LONDON
Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption BehaviorsSille Krukow, KRUKOW
Steering a Product Portfolio Toward SustainabilitySpeakers from: BASF, THINKSTEP, WBCSD
Transformational Leadership and Integration: Synthesizing over a Decade of Best PracticesLeith Sharp, HARVARD UNIVERSITY
15:00- 15:30 NETWORKING BREAK
Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content
www.SB16copenhagen.com
DAY 2: PROGRAM | TUESDAY, 27 SEPTEMBER8:00 - 8:45 BREAKFAST PRESENTATION
HOSTED BY DONG Energy
9:00 - 11:00 MORNING PLENARIESConsumer Attitudes as a Driver of Purposeful BusinessCaroline Holme, GLOBESCANRob Cameron, SUSTAINABILITY
Driving Conscious Leadership Skills and Culture Change Through Deep Inner ExplorationSandja Brügmann, THE PASSION INSTITUTE
Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption BehaviorsSille Krukow, KRUKOW
Karma Marketing and the Power of “Enough”Sirikul Laukaikul, THE BRANDBEING CONSULTANT CO., LTD
Breakthrough Innovation: Exponential Solutions for the SDGsJohn Elkington, VOLANS VENTURES LTD
The North Star of Sustainability Goal-Setting: Introducing the Future-Fit Business BenchmarkGeoff Kendall, FUTURE-FIT FOUNDATION
11:30 - 12:30 BREAKOUTS
SOLVING CHALLENGES IN REAL TIME
CONSUMER ENGAGEMENT & COMMUNICATION
MACRO TRENDS & DRIVERS
LEADERSHIP & EMPLOYEE ENGAGEMENT
Resilience in Times of Macro Instability: Brexit and Beyond
Rob CameronEXECUTIVE DIRECTORSUSTAINABILITY
John Elkington,VOLANS VENTURES LTD
Robert Ruttmann,INSTITUTE FOR CUSTOMER INSIGHT
The State of Ac-tivating Purpose: Research Data on Thousands of Pur-pose-driven Brand Campaigns
Ben Richards, RADLEY YELDAR Matthew Yeomans, SUSTAINLY
Charlotte West, BUSINESS IN THE COMMUNITY
In Search of Sus-tainable Materials: Accelerating the Transition to Healthy Products
Speakers from: LAUNCH NORDIC, LEGO, CARLSBERG, NOVOZYMES, and SUSTAINABILITY CONSULT
The North Star of Sustainability Goal-Setting and Leadership: How to Build a Fu-ture-Fit Business
Geoff Kendall, FUTURE-FIT FOUNDATION
Giles Hutchins, FUTURE FIT
Christopher Davis, THE BODY SHOP
SOLVING CHALLENGES IN REAL TIME
CONSUMER ENGAGEMENT & COMMUNICATION
MACRO TRENDS & DRIVERS
LEADERSHIP & EMPLOYEE ENGAGEMENT
Purpose-driven Storytelling through Mainstream MediaSandja Brügmann, REFRESH AGENCY
Signe Wenneberg,WENNEBERG & CO.
Kasper Kronenberg,TV 2 BUSINESS
Christian Toennesen, CARNSTONE
From Farm to Fashion: How to Get Your Consumers to Love You More by Doing the Right Thing
Alexis Haass, ADIDAS
ADDITIONAL SPEAKERS TBA
Aligning the UN Sustainable Development Goals with Strategy, Goal-Setting and Innovation
Speakers from: VOLANS VENTURES LTD, BASF, AKER BIOMARINE, NOVOZYMES
The Future of Work and Employee Engagement through the Lens of Millennials
Bethan Harris,COLLECTIVELY
ADDITIONAL SPEAKERS TBA
12:30 -14:00 LUNCH Activation Hub
12:15 - 13:00 LUNCH SESSION MODERATION & BRANDING PURPOSESirikul Laukaikul, THE BRANDBEING CONSULTANT CO., LTDHOSTED BY Thailand Sustainable Development Foundation
14:00 - 15:30 BREAKOUTS
16:30 - 17:30 AFTERNOON PLENARIES
“Peak Stuff”, the Circular Economy and Driving Change at ScaleJonas Engberg, IKEA
Pivoting a Business Model in Real Time and Under Always-Changing Market ConditionsFilip Engel, DONG ENERGY
A Market-Leading Case Study in Purpose-driven Cross-Industry CollaborationTiina Alahuhta-Kasko, MARIMEKKOKirsi Seppäläinen, STORA ENSO
17:30 - 19:00 ACTIVATION HUB MIXER
19:30 - 21:30 BIRDS OF A FEATHER DINNERS
Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content
www.SB16copenhagen.com
DAY 3: PROGRAM | WEDNESDAY, 28 SEPTEMBER
9:00 - 11:00 BREAKFAST PRESENTATIONHOSTED BY Quantis
9:00 - 11:00 MORNING PLENARIES
Health First: Reimagining the Conversation on SustainabilityPaulette Frank, JOHNSON & JOHNSON
Evolving Sustainability through Crowdsourcing: New Solutions in Support of Sustainable InnovationAlexandra Palt, L’ORÉAL
A Quest for Moderate Consumption: A Story of Social Experiments, Spoken Word Artists and MoreMichael Dickstein, HEINEKEN
We Together: Changing the Lives of Refugees Through the Power of Sports and BusinessAki Ben-Ezra, ADIDAS
What a Plantable Pencil Teaches Tells Us about Sustainability CommunicationsMichael Stausholm, SPROUT
The Power of Collaboration between Art and Business to Deliver Purposeful StoriesTine Fischer, CPH:DOXThomas Kolster, MR. GOODVERTISING
11:30 - 12:30 BREAKOUTS
SOLVING CHALLENGES IN REAL TIME
CONSUMER ENGAGEMENT & COMMUNICATION
MACRO TRENDS & DRIVERS
LEADERSHIP & EMPLOYEE ENGAGEMENT
Innovation or Disrup-tion: The Future of Certification (Part 1)
Andre De Freitas. SUSTAINABLE AGRICULTURE NETWORK
Rüdiger Meyer, FLOCERT
Loa Dalgaard Worm, FSC DENMARK
Etienne White, POSSIBLE
The Power of Col-laboration between Art and Business to Deliver Purposeful Stories of Change
Tine Fischer,CPH:DOX
Thomas Kolster, MR. GOODVERTISING
Integral Thinking and True Materiality: How to Catalyze a Regen-erative and Inclusive Economy
Ralph Thurm,A|HEAD|AHEAD
Sex Trafficking: How Brands Can Help by Interrupt-ing Demand and Ending Commer-cial Exploitation
Inge Huijbrechts,THE REZIDOR HOTEL GROUP
ADDITIONAL SPEAKERS TBA
SOLVING CHALLENGES IN REAL TIME
CONSUMER ENGAGEMENT & COMMUNICATION
MACRO TRENDS & DRIVERS
LEADERSHIP & EMPLOYEE ENGAGEMENT
Innovation or Disruption: The Future of Certification (Part 2)
Lars Ludvigsen,SUSTAINABLE COMMUNICATIONS EXPERT
Jakob Zeuthen, CHAMBER OF DANISH COMMERCE
Inspiring New Brand Campaigns: The Process Behind Innovative Consumer Engagement
Mette Børsting Hofman,ARLA FOODS
Sirpa Tuomi, NESTE CORPORATION
ADDITIONAL SPEAKERS TBA
How to Fill Gaps in Current Attempts at Circular Business Models
Speakers from: ROCKWOOL INTERNATIONAL, DELL, CIRCULAR ECONOMY, INTERFACE, and PHILIPS LIGHTING
Understanding and Developing the Capacity for Transformative Partnerships
Virginie Helias,PROCTER & GAMBLE
Bahare Haghshenas,DELOITTE DENMARK
Patrick Bürgi, SOUTH POLE GROUP
Loa Dalgaard Worm, FSC DENMARK
ADDITIONAL SPEAKERS TBA
12:30 -14:00 LUNCH Activation Hub
14:00 - 15:30 BREAKOUTS
16:00 - 17:00 CLOSING PLENARY
How on Earth: Flourishing in a Not-For-Profit WorldJennifer Hinton, HOW ON EARTH: FLOURISHING IN A NOT-FOR-PROFIT WORLD
18:OO - 19:30 CLOSING RECEPTION
Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content
www.SB16copenhagen.com
SUSTAINABILITY & CSR I seek to solve social problems
that alleviate, or altogether eliminate, resource tensions
along the way.
BRAND STRATEGY I believe leadership stems from
brands who have awareness of the impact they have on the
world around them.
COMMUNICATIONS I encourage purpose-driven
voice and invite stakeholders on interactive, co-creative journeys.
DESIGN & INNOVATION I seek skillful, sensitive design that leads to radical innovation and heightened shared value.
SUPPLY CHAINSupply chain disruptions are not an
option. I strive for enlightenment across the entire value chain.
HUMAN RESOURCES I encourage embedded
sustainability-driven behaviors and pro-active management to
drive change from within.
FIND YOUR PASSION
www.SB16copenhagen.com
The Sustainable Brands community is comprised of nearly one million brand leaders and the eco-system of people and organizations that support them from over 90 countries around the world who regularly connect and collaborate (via online and in person) on issues and ideas that propel the shift toward a sustainable and flourishing economy.
This community of change makers includes the world’s largest global brands as well as disruptive social entrepreneurs, along with the multitude of solutions providers, suppliers, NGOs, agencies, academics and researchers, investors and other stakeholders that support them. As a community, these optimistic, visionary and courageous professionals share a passion for purpose and a desire to contribute to a flourishing future while driving breakthrough near and long term success for their businesses.
WHO ATTENDS SB CONFERENCES?
www.SB16copenhagen.com
The Sustainable Brands Global Conference Network is the largest peer community gathering that delivers tangible and efficient support to accelerate sustainability-led brand innovation. With 11 events on 6 continents, the community will gather for for the first time in Copenhagen September 26-28.
Known for its work toward creating green growth through innovative bicycle planning, a clean recreational harbor, an ambitious climate plan and many other initiatives, Copenhagen is the perfect backdrop for a conversation dedicated to sustainability led innovation.
LOCATION
COPYRIGHT © SUSTAINABLE BRANDS, 2016. ALL RIGHTS RESERVED.
For more information vist www.SB16copenhagen.com or call +1415-626-2212