« Animal Watch» Media Strategy

Challenges

• Awareness• Pet-Shops• Shelters• Education of masses

« What if you were one of them ? »

Idea

Insight & Strategy

Social media is building its hypes on negativity.How to use this?« reverse psychology »

Create an emotional bondBoost awareness through generating conversations and engagement by using reverse psychology.

Mid September-4th of October

After 4th of October

Mid September-4th of October«Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets.

«..... sokağa atıyorum çünkü ....» («I kick somebody out; because .....»)

Unfriending Facebook friends to make them feel «worthless»

• Çocuğumu sokağa attım çünkü beni artık eğlendirmiyordu.

• Ev arkadaşımı sokağa attım çünkü yemeğini yerken sağa sola döküyordu.

• Annemi sokağa attım çünkü horluyordu.

How will be the sentences like?

After 4th of October«What if you were one of them, would you give a 2nd chance to humanbeing?»

Re-friend the poeple they unfriended.

Sharing photos on social media via using «#2ndchance» and drawing attention

Letting people to feel «unworthy» in terms of the idea of « what if you were one of them»

Awareness boost for the 2nd phase

Conclusion

Photos with «#2nd chance» on social media

Directing to the shelters for adopting pets Think twice before kicking them out!

Thank you !