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LOGO

FOOD BRANDS�

An alternative to traditional snacks, healthy, organic Barnana, the super potassium snack, is pioneering the use of the banana’s naturally occurring nutritional content, the way nature intended: without additives, preservatives, and added sugar.

http://barnana.com

1Krupa Company Client Deck 323.656.6995

Good culture is the maker of organic cottage cheese. With loads of protein, certified organic and non-GMO ingredients from family farms, grass-fed milk, live and active cultures, no stabilizers or artificial anything, simple ingredients, and unique sweet and savory varieties, good culture is cottage cheese, but better. It's filled with nutrition, high in protein and low in sugar. In addition to classic cottage cheese, good culture offers strawberry chia, blueberry acaí chia, sundried tomato and kalamata olive, in convenient, on-the-go cups.

http://www.goodculture.com/#our-story-1


Founded in 2013, Lucky Jack® Organic Coffee Co. is 100% organic from bean to bottle. Acquired by celebrity trainer Jillian Michaels in 2016, the unique, artisanal and eco-friendly iced brewed coffee is made from in-house purified water and ultra-premium organic coffee shipped in from all over the world. Created by specialty coffee industry pioneer Richard Karno, Lucky Jack is fortified with a smooth, low acid organic espresso concentrate and infused with nitrogen, making Lucky Jack the first bottled cold brew coffee to pour with a head of silky smooth nitrogen bubbles. Lucky Jack comes in six chilled Organic Dark Roasted Arabica Coffee blends and is available in Whole Foods in the Southwest, all Sprouts locations, and finer natural food stores in Los Angeles.

Visit luckyjackcoffee.com.

Greensbury Market delivers fresh, organic, and sustainable meat and seafood straight to your doorstep. With growing concern over where our food’s come from, how it’s been raised, and even what it’s eaten, you can breathe a sigh of relief because Greensbury Market is just as concerned, choosing only the finest cuts of fresh, flavorful meat and seafood for you and your family. Committed to supporting only organic and sustainable farms and fisheries, Greensbury Market has carefully selected small U.S. providers who employ the eco-friendliest practices adhering to USDA standards. Whether selecting organic Beef, Chicken, Turkey, Pork, or Game like Bison; sustainably caught fish like Wild Yellowfin Tuna and boneless, skinless sustainably raised Atlantic Salmon; or shellfish like Wild Maine Lobster Tail or Wild Key West Shrimp. Learn more and purchase the finest organic and sustainable meats and seafood available at www.greensburymarket.com.

Caviar doesn’t need to be complicated. It just needs to be exceptional. ROE believes caviar is best when shared. Sustainably farmed by aquaculture in California’s fertile Sacramento Valley, our White Sturgeon caviar drew consistent praise from their guests. ROE is harvested in October harvest and offered in very limited quantities from November 2 to December 31. ROE Caviar is available online and shipped overnight anywhere in the continental U.S and same day in the Los Angeles area.

http://roecaviar.com


McConnell’s Fine Ice Creams was founded in Santa Barbara, CA in 1949. Built on the premise of using the finest whole ingredients, unique recipes, and proprietary ice cream-making process, McConnell’s is the oldest and finest artisan ice cream brand in the country. Hand-packed pints are available for purchase online for overnight shipping throughout the United States, at scoop shop locations in Southern California and in grocery and specialty retailers in select regional markets.

http://www.mcconnells.com

Three Jerks Jerky is the culmination of best friends, Jordan Barrocas and Daniel Fogelson, who sought to bring flavor and culinary class to the beef jerky industry. Three Jerks Jerky is made from 100% filet mignon and all natural ingredients that are free of gluten, nitrates and artificial preservatives. Flavors include Original, Memphis BBQ, Chipotle Adobo, Maple Bourbon Churro and I Can’t Believe It’s Not Hamburger. Three Jerks Jerky is distributed online and in more than 100 stores nationwide.

http://www.threejerksjerky.com/


With 20g of protein and 0g of fat, creamy & thick Smári is the only certified organic Icelandic yogurt on the market and is made with milk from only the best grass-fed Jersey and Guernsey cows, garnering it more calcium and protein than other yogurts.

http://smariorganics.com/


Torii Labs formulates therapeutic grade tonics using a powerful combination of non-GMO, wild- crafted adaptogenic herbs, and organic juices to provide the world with healthy solutions for peak performance, pushing boundaries, and redefining what it is to be truly vital. Guided by a team of decorated doctors and in collaboration with Phylia de M, maker of the only pure fulvic acid on the market, Torii Lab’s line of tonics is truly unique in potency and depth of health benefits. They offer an integrative way of optimizing mind and body performance while maintaining inner calm and balance. Europeans seduced by the Californian lifestyle, Torii’s founders Lulu Luchaire and Giles Hayward, took their inspirations from global travels and the burgeoning wellness revolution now igniting the West Coast, and created a brand that uses efficacy and quality as the foundations behind everything they do. Torii Awake is available online at www.toriilabs.com as a one pack, set of six 3.4 fl. oz. bottles or sold at finer health retailers including Erewhon, Earthbar, Aha Life, etc.

RESTAURANTS

Every moment at The Church Key is an interactive experience. From Chef Steven Fretz's inventive menu with dim-sum style service, to canned and frozen cocktails, flaming desserts and even the server attire, they strive to constantly push the restaurant envelope.

8735 Sunset Blvd., West Hollywood, CA http://www.thechurchkeyla.com/


Bondi HarvestThe Aussie creators of Bondi Harvest, Guy Turland and Mark Alston have brought their popular Sydney café to Santa Monica. Bondi Harvest brings classic laid-back Aussie surf vibes to breakfast and lunch with a whole food menu based on locally sourced produce, cooking seasonally and eating healthy along with an exceptional coffee offering to match. Breakfast highlights include Bondi classics such as Avocado on toast with perfectly poached eggs, the Chimichurri Zucchini Brekkie Bowl, and House made quinoa bircher with seasonal fruits. Lunch offers a seasonal menu of superfood salads and more traditional lunch favourites such as Wild Rice and Pomegranate Salad w/ Buffalo Mozzarella and Organic Sourdough Grass Fed Beef sandwich. Experience Bondi Harvest (www.bondiharvest.com); 1814 Berkeley St, Santa Monica, CA 90040.


The industrial chic restaurant serves lunch and dinner, and handcrafted cocktails from its full bar, which is stocked with bubbles, wines, brews from the Arts District Brewing Co. With an occupancy of 60 diners, Fritzi is a seamless addition to L.A.’s historic arts district with its modern wood and metal elements and intimate atmosphere. Fritzi’s menu features handcrafted epic dishes and small plates by Chef Neal Fraser and serves up full-service, wood-fired rotisserie fare, such as Charred Brussels Sprout, Forbidden Rice & Quinoa Salad, Spit Roasted Cauliflower, Crispy Shrimp Balls, Fritzi Burger, Wood Fried Rotisserie Half Chicken, Steak Frites, Santa Barbara White Frish, and more, with Fries, Tots, and Potato Waffle to accompany. Experience Fritzi (814 Traction Ave) www.fritzidtla.com and the Fritzi window at the Arts District Brewing Company www.artsdistrictbrewing.com.

Drawing design inspiration from the famed Hollywood Hills bungalow culture of the 60s and 70s, epitomized by the likes of Joni Mitchell and “Mama” Cass Elliot, Estrella in the heart of the Sunset Strip, offering all-day service featuring breakfast, lunch, dinner, and weekend brunch, in addition to grab-n-go options for a mobile morning bite or mid-day meal. Following their success with Sweetfin Poké, Estrella is the latest concept from Choice Hospitality Group, including founder Alan Nathan, creative director/partner Brett Nestadt, and executive chef/partner Dakota Weiss.


Quite simply, a Fritzi Dog is unlike any hot dog you’ve ever tasted. Fritzi Dogs are made from prime cuts of anti-biotic and hormone-free meat with no added nitrates. That means there’s no junk – aka those icky bits and pieces and nitrates found in other dogs. Using renowned chef Neal Fraser’s exacting recipes, our dogs are processed in a local, state-of-the-art facility.

Farmers Market, 6333 W 3rd St, Los Angeles, CA http://fritzidog.com/

Coconut oil, nut milks, wheat grass, ginseng, maca, cinnamon, goji berries, and other herbs and superfoods make headlines every day. We know what they are. We sort of know what they can do, but we don’t really know how to use them. Lifehouse uses the ancient wisdom and traditions of these herbs, exotic superfoods, and medicinal mushrooms from around the globe, and throws them together in supremely purposed, amazing nutrient-dense Mud Hut shakes, Love Shack tonics, Pineapple Ginger Kefirs, and expertly steeped Fungi Palmers! Lifehouse takes the mystery out of thousands of years of plant-body wisdom with its incredibly refreshing, nourishing, apothecary-worthy blends that are ushering in a third wave of health drinks. To experience Lifehouse Tonics stop by their brick &mortar shop at 7515 Sunset Blvd, Los Angeles. Or visit their site at www.lifehousetonics.com.


Loosie Rouge/Loosie’s Kitchen is a rock and roll piano bar with New Orleans inspired food and drink in South Williamsburg, Brooklyn. Loosie (pronounced Lucy) Rouge is as much a destination where food, drink, art, fashion and style converge, as it is a home for expertly crafted cocktails and sophisticated food.

91 S 6th Street., Brooklyn, NY http://www.loosierouge.com/

Maman, a bakery and café in SoHo, is a collaboration between Armand Arnal, head chef at Michelin-star restaurant La Chassagnette in the South of France, Benjamin Sormonte, entrepreneur, restaurateur and partner behind worldwide Experimental Group and Elisa Marshall, baker, event planner and designer. Maman serves family-inspired recipes, bringing to life childhood favorites, both savory and sweet, from the South of France and North America. The dishes focus on the highest quality, locally sourced ingredients and highlight Chef Arnal’s classic French technique.

239 Centre Street, New York, NY www.mamannyc.com


The team behind Maman, Michelin starred chef Armand Arnal, Benjamin Sormonte and Elisa Marshall, Papa Poule is a French rotisserie chicken take-out and delivery concept. The menu focuses on variety of flavored rotisserie chickens—massaged, marinated and stuffed with an assortment of secret ingredients prior to cooking. Orders can be placed by full, half and quarter chickens, which will come with a selection of sauces and cold and hot sides. 189 Lafayette Street., New York, NY http://papapoulenyc.com/

Prova is located in the heart of West Hollywood with Chef Vito Lacopelli (formerly of Michael’s Pizzeria in Long Beach) presiding in the kitchen. Its wood-oven pizzas are topped with fresh, natural ingredients, so you can indulge guilt-free. It’s a fast-casual experience. Come taste the passion behind its authentic Italian 100-year-old recipe and become part of the Prova family.

8729 Santa Monica Blvd., West Hollywood, CA www.pizzaprova.com


Sweetfin Poké brings the art of traditional Hawaiian Poké (pronounced poh-keh) to Santa Monica with a fresh California twist. Sweetfin Poké is a fresh and healthy fast-casual restaurant offering both customizable and signature bowls from a menu created by Chef Dakota Weiss.

829 Broadway, Santa Monica, CA www.sweetfinpoke.com

Top Round is a chef driven fast-food concept created by Chefs Steven Fretz, Anthony Carron, Noah Ellis and James Beard Award Winner, Jamie Tiampo, with a tagline reading “The only thing in our kitchen that’s frozen is our custard.” Opening their first location back in 2014, the chefs put their focus on doing roast beef sandwiches the right way, offering awesome toppings including a house-made “wizz”, horseradish cream, roasted mushrooms, you name it. The team has lunched their new breakfast menu, serving M-F from 6AM-10:30AM / Lunch-Dinner from 10:30AM-11PM! Their popular frozen custard dessert items is also a great must-try! http://toproundroastbeef.com


Chef Marcel Vigneron is opening up his first restaurant, WOLF, which features seasonal Los Angeles cuisine made from locally sourced ingredients.At WOLF, Chef Marcel pays tribute to the food by preparing it with care and consideration with a rustic yet refined touch. The farm fresh approach to cooking at Wolf practices “zero waste cooking” by utilizing every possible edible part of the product, from seed to stalk, very much like a Wolf would do for a meal. However, the name “WOLF” actually comes from the meaning of the Chef ’s Mother's Maiden name and honors her role in inspiring him to love (his love of) good food from his early days in her kitchen. Experience WOLF Tuesday-Thursday 6pm – 10pm and Friday -Saturday 6pm to 11pm, 7661 Melrose Ave, West Hollywood. www.wolfdiningla.com @wolfdiningla

CHEF ANDREW GRUEL Andrew Gruel is the Founder and Executive Chef of Slapfish Restaurant, the award-winning food truck turned brick and mortar, based out of Huntington Beach, CA. Chef Gruel has taken Slapfish from two food trucks to 10+ restaurant locations in just over three years. He has appeared on multiple national radio and TV shows including his most recent appearance as the host of FYI’s “Say It To My Face!” which aired in May 2015.

CHEFS�

CHEF MARCEL VIGNERON Dedicated to gastronomy and oning his skills as a chef, Marcel Vigneron lives to express creativity, personality, and passion through his own style of cuisine, coined “Modern Global”; the notorious chef has tantalized audiences with Syfy Network’s “Marcel’s Quantum Kitchen” and infamous appearances on Bravo’s “Top Chef ” and “Top Chef All-Stars” and Food Network’s “Next Iron Chef.”

http://chefgruel.com/

http://chefmarcelvigneron.com/


The first tech-integrated fitness apparel of its kind, Athos provides real-time, professional-grade exercise insight using revolutionary EMG technology that is condensed into the credit card sized Core module and fits seamlessly into luxury workout clothing, transmitting vital, real-time feedback to a state-of-the-art app.

FASHION�

https://www.liveathos.com/


Naked Princess is a modern boudoir luxury house, passionately creating exquisite beauty & body collections, timeless loungewear & lingerie, and elegant keepsakes. With a flagship boutique in the heart of West Hollywood offering luxuries made by Naked Princess as well as carefully curated stationery, artful coffee table books, exquisite gifts, and designer home items.

653 North La Cienega Blvd, Los Angeles, CA www.nakedprincess.com

FITNESS/WELLNESS�


New York Pilates is a boutique, contemporary Pilates studio focused on small group fitness and private training. Founder Heather Andersen, a professional ballerina by trade, discovered Pilates while recovering from an ankle injury. After nearly a decade of working solely with private clients, Andersen opened the first New York Pilates in 2013 to provide her vast knowledge of movement and expertise on deep strength training to the masses in a chic, relatable environment that is up-to-the-minute cool, and at the same time warm and welcoming. In November 2015, Heather opened the second location in SoHo.

64 W 3rd Street, New York, NY 25 Howard Street, New York, NY http://www.newyorkpilates.com/

Taking influence from traditional yoga and aerial arts, D&A Flying Yoga is a yoga with wings that allows energy to flow and homeostasis to rebalance. D&A Flying Yoga is all about the body and mind converging in a fresh new way to overcome challenges inside the class and out thus serving Happy Body & Healthy Mind. In 2004, Seun Lim (pronounced “Sean”), creator of James Jeans, found yoga as a way to decompress while launching her overnight success. Through this practice, she was able to balance the extreme stresses of the fashion industry and find a true elevation of peace. D&A Flying Yoga was born out of her desire to share with others what she had gained, her rarefied sense of being. At D&A Flying Yoga, clients fly in the safety and comfort of an aerohammock that removes the weight of living and gives an experience of freedom. Perfect for beginner and advanced practitioners, flying yoga does so much more than traditional yoga by harnessing gravity in new ways to deliver a complete body workout and stretch. Experience beauty in motion, beauty in self. Come fly at 3275 Wilshire Blvd Ste 205, Los Angeles, CA 90010. http://yoga.thedanda.com

FITNESS/WELLNESS�


A modern, music-based approach to yoga based in Los Angeles. Playlist believes in a dynamic, upbeat workout that ignites the body and clears the mind. They match your breath to the movement and your movement to the music. Prior to each class, sign up online and select your favorite spot in the studio. Once inside, the lights go down, the volume goes up. Playlist's 60-minute beat pumping power vinyasa flow will leave you energized, inspired, and transformed. Their classes are set to carefully curated playlists selected by the instructors and resident DJ.

http://www.playlistyoga.com/

OMG. I Can Meditate! is the revolutionary new way to pave calm and bliss, get better sleep, and feel less stress that’s as easy as finding a quiet space, pulling up a chair, and tapping play. Created for those who have never meditated before, as well as those who already love meditation, this app sets itself apart through its practical approach. In addition to learning how to meditate, users gain practical “happiness” skills that bring the calm and clarity from meditation into their relationships, workplaces, and personal life situations.

https://www.omgmeditate.com/


THE CLASS is a 60-minute cathartic mind-body experience created by Taryn Toomey. You shake, you pulse, you bounce, and you use sound to break open and activate stagnant "layers" in the body where stress, tension, and emotions are stored. In the class you build a lean, strong body and cleanse the emotional and spiritual self through intense physical exertion, therapeutic instruction, and heart- pumping music. The challenging movement creates contraction and release that cleanses age-old emotional habits stored in the body. cardio blasts flush the system to create new fertile space for positive change, unveiling untapped strength in every possible sense of the word. For more info: http://theclasswithtt.com

Surya Spa guides clients to find balance and health through ancient traditions of India. Surya offers consultations and traditional treatments, focusing on 3 to 21 day highly personalized and detoxifying Panchakarma Series. Surya’s particular focus is on the treatment side, helping people with issues such as lethargy, weight loss, skin problems, restlessness, and more serious conditions such as Lyme’s Disease, Lupus, neurological and psychological disorders, and chronic gastrointestinal issues. In general, Surya, and Ayurveda, seeks to help people return to ideal balance and perfect health. Founder Martha Soffer is an internationally acclaimed Ayurvedic Panchakarma expert, as well as an Ayurvedic Chef, Herbal Rasayanist, and master Ayurvedic Pulse diagnostician

http://suryaspa.com/

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HOTEL �


About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector. Morgans Hotel Group operates Delano in South Beach, Mondrian in Los Angeles, South Beach and London, Hudson in New York, Morgans and Royalton in New York, Clift in San Francisco, Shore Club in South Beach and Sanderson and St Martins Lane in London.

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DIGITAL �

Almost every restaurant has "off the menu" items — from fast- food restaurants like McDonald's to fine-dining restaurants like Spago. The Off The Menu app uncovers a list of secret menu items from restaurants, cafés and bars across 16 major cities in North America to keep you in the know and make your dining experiences a little more interesting. Off The Menu is currently available to download for free in iTunes and Google Play.


Tastemade, based in Santa Monica, CA, is a global media company with a mission to connect the world through food, and through its platform, studio, and network of culinary talent around the world, Tastemade produces a wide range of programming designed to inspire people to learn and spread their passion for food. https://www.tastemade.com/

Rinse has created an incredible service that removes all the pain and friction that comes with clothing care. Rinse is combining seamless technology with expert care for everything in your closet. Services include Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry, Repairs, Specialty Cleaning, and even donations. Rinse is changing the way we think about clothing care. It combines the quality and knowledge of clothing care experts with the convenience and efficiency of door-to-door pickup and delivery service. Through strong relationships with local cleaning professionals and robust quality control measures, Rinse puts on the white gloves when it comes to its customers and obsesses over providing the highest level of care for your clothes each and every time, so you don’t have to. To experience Rinse for yourself, schedule your first pick up at:

www.rinse.com or on the Rinse mobile app (available on iOS or Android).

CHARITY �

The Jamie Oliver Food Foundation (JOFF) is a California based non-profit public-benefit corporation, 501(c)(3) (Tax I.D. 90-0825165) that works to bring food education to schools and youth groups, businesses and communities by raising awareness in the media to galvanize policy changes at a local and national level, offering hands-on training to instill food skills and knowledge, and founding partnerships to enable to scale nationally.

Food Revolution Day is a global day of action for people everywhere to come together to stand up for food skills and support better food education and includes events spanning from Jeddah to Santiago to Budapest and Nairobi that cumulates in a Google+ Hangout with Jamie at the end of the day, including a local farm visit in Singapore, seasonal pot luck in San Francisco, Petit Chefs cooking class in Toronto, local chefs cooking for school children in Sierra Leone, and more.

http://www.jamieoliverfoodfoundation.org.uk/

20Krupa Company Client Deck

323.656.6995

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