| august 2015 why google adwords doesn’t work. 2,000+ adwords audits
TRANSCRIPT
| A u g u s t 2 0 1 5
Why Google AdWords Doesn’t Work
2,000+ AdWords Audits
AGENDA:
1. Wasted Ad Budget
2. Moving Target
3. Keyword Strategy
4. Landing Pages
61% of AdWords budgets fail to produce a single
conversion
Stop Burning Money
1. Impression Share Should be 90% or greater
2. Segment Performance By Device – Take advantage of mobile!
3. Cast a Smaller Net
Action Items
Only 10% of AdWords Managers update their accounts on a weekly
basis
AdWords Is Not a Static Target
Ad Exchange
1. Negative Keywords
2. Ad Copy Testing
3. Bid Management
4. Working vs Testing Budget
Action Items
12% of keywords produce 100% of sales
Stay Focused
1. Keep it Simple
2. Viability
3. Sustainability
4. Scalability
Action Items
Up To 75% of Sa les Are Lost Due To A Poor Landing Page Exper ience
Still Pointing Traffi c To Your Home Page?
What Do You Want?
Be Specifi c
PPC + CRO + Analytics =
Killer ROI
