+

Back to the Basics: Revisiting Foundational Skills

& PracticesDenise Demers, PhD

Univ of Central Arkansas

+What can you do with a degree in Health Education?

Health Education Specialist Video

+Where does a Community Health Educator Work?

Local, state, national, and international levels

Government

Public and private health agencies and institutions

In schools, colleges, and universities

Business and industry Worksite Wellness

Health care organizations Hospitals or HMO’s

+What does a Community Health Educator Do? Assess the needs of the people they serve

Develop programs and events to teach people about health topics

Create and distribute health-related posters, pamphlets, and other educational materials

Evaluate the effectiveness of programs and materials

Help people find health services or information

Advocate for improved health resources and policies

Supervise staff who implement health education programs

Collect and analyze data to learn about their audience and improve programsBureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Health Educators and

Community Health Workers, on the Internet at http://www.bls.gov/ooh/community-and-social-service/health-educators.htm (visited March 11, 2015).

+What does a Health Educator Do?Areas of Responsibility (NCHEC)

Assess needs, assets, and capacity for health education

Plan health education

Implement health education

Conduct evaluation and research related to health education

Administer and manage health education

Serve as a health education resource person

Communicate and advocate for health and health education

Assess the needs of the people they serve

Develop programs and events to teach people about health topics

Create and distribute health-related posters, pamphlets, and other educational materials

Evaluate the effectiveness of programs and materials

Help people find health services and information

Advocate for improved health resources and policies

Supervise staff who implement health education programs

Collect and analyze data to learn about their audience and improve programs

+

Will I be able to get a job as a Community Health Educator?

Employment of health educators is expected to grow by 21% from 2012 to 2022.

Due to efforts to reduce healthcare costs ….

Teaching people about healthy habits and behaviors!

+Money.com“The 5 Best Jobs You’ve Never Heard Of” Jan 27, 2015

Nuclear Medicine Technologist Medical Equipment Repairer Digital Risk Officer

HEALTH & WELLNESS EDUCATOR You’re a people person who connects with people to help them

make behavioral changes CHES certification

Industrial Organizational Psychologist

+How much will I earn as a Community Health Educator? In 2012, the wages of the

industries employing the most health educators were as follows:

The average pay for Health Educators is higher than the average for all other community and social science jobs

+Today’s Topics – Back to the Basics

Acting as a RESOURCE person What it means How to go about it

Developing programs and Events Specifically writing OBJECTIVES –

outcome based programs

Creating Evidence Based programs Overview of the Theories Health

Educators use

Assess needs, assets, and capacity for health education

Plan health education

Implement health education

Conduct evaluation and research related to health education

Administer and manage health education

Serve as a health education resource person

Communicate and advocate for health and health education

+Acting as a RESOURCE person

You are the LIBRARIAN of Health information for your community

You know the ins and outs of everything health related

LIKE WHAT???

+Little Rock Resources Family Planning: LR Family Planning Services,

Planned Parenthood @ LR Health Center

Nutrition: Arkansas Dept of Health, US Dept of Ag (Ark Children’s Nutrition Center), Nutrition or Health Coaches, UAMS

Wellness Clinics: Chiropractic Wellness Center, Bethesda Wellness Clinic, Liver Wellness Clinic, Renaissance Health & Wellness, Chenal Chiropractic

Smoking Cessation: UAMS, UALR, Wellness Clinics, Am Lung Association

WHAT ELSE?

+ Assess needs, assets, and

capacity for health education

Plan health education

Implement health education

Conduct evaluation and research related to health education

Administer and manage health education

Serve as a health education resource person

Communicate and advocate for health and health education

+Plan Health Education Programs

Provides DIRECTION

Also called program overview or program aim Describes the general focus or

purpose Maybe philosophy

Helps to develop goals & objectives

Mission Statement Goals Objectives

Who will be affected

What will change as a result of the program

Popular words used in goals:To improveTo increaseTo promoteTo protectTo minimizeTo preventTo reduceTo decreaseTo eliminate

SMART Specific Measurable Achievable Realistic Timed

ABCD Who What When How Much

+Example Objective

1.) On June 12, 2011, a breast cancer brochure will be distributed to all female customers over the age of 18 at the Ross grocery store.

Target (Who)? AUDIENCE Outcome (What)? BEHAVIOR Conditions (When)? CONDITIONS Criterion (How much)? DEGREE

ABCD

+Example Objective

2.) When asked in class, 50% of the students will be able to list the four principles of cardiovascular conditioning.

Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)?

ABCD

+Example Objective

3.) During a telephone interview, 35% of the residents will report having had their blood cholesterol checked in the last six months.

Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)?

ABCD

+Example Objective

4.) By the end of the year, all senior citizens who requested transportation to the congregate meals will have received it.

Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)?

ABCD

+Example Objective

5.) By the year 2015, infant mortality rates will be reduced to no more than 7 per 1,000 in Franklin County.

Target (Who)? Outcome (What)? Conditions (When)? Criterion (How much)?

ABCD

+ Assess needs, assets, and

capacity for health education

Plan health education

Implement health education

Conduct evaluation and research related to health education

Administer and manage health education

Serve as a health education resource person

Communicate and advocate for health and health education

+Evidence Based - Theories

+Evidence Based - Theories

Health Belief Model – values expectancy, cost benefit analysis

Theory of Planned Behavior – attitudes, normative beliefs, perceived control

Transtheoretical Model – stages of change, chance of relapse

Precaution Adoption Process Model – UNAWARE NEW behavior

Social Cognitive Theory – Reciprocal Determinism

OTHERS???

What about the PRECEDE-PROCEED Model???

Generalized Planning Model

person

behavior

environment

+Back to the Basics: Skills practice

Skills and Qualities of a Health EducatorWriting Behavioral ObjectivesUsing Theory to guideplanning

Try it out…

Group Activity

Case Studies

+References

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Health Educators and Community Health Workers, on the Internet at http://www.bls.gov/ooh/community-and-social-service/health-educators.htm (visited March 11, 2015).