+

Belief Model

Raquel Blamires, Becky Siddoway, Ari Messerly Jaquoy Prows Valerie Wheelwright Megan Passey

Raquel Blamires, Becky Siddoway, Ari Messerly Jaquoy Prows Valerie Wheelwright Megan Passey

Health

+Background

Theorists: (1950’s) Group of social psychologists: o Godfrey Hochbaumo Stephen Kegels, o Irwin Rosenstock.

Trying to explain why people were not participating in disease detection programs. (Tuberculosis Screening)

+Defined Purpose

Value Expectancy Theories:

A goal setting theory based on level of aspiration, in which the individual sets the target of future performance based on past performance.

Originally developed to predict preventive health behavior, revised to include general health motivation.

Kurt Lewin

+Importance

One of the first models developed exclusively for health-related behaviors.

Currently among the most popular models

Has been revised to apply to a greater number of people (Expanded)

+

+Perceived Susceptibility

Definition: Subjective belief that a person may acquire a disease or enter a harmful state as a result of a particular disease.

+Perceived Severity

Definition: belief in the extent of harm that can result from the acquired disease or harmful state of a particular behavior.

SEVERE(death)

MILD

+Perceived Benefits

Definition: Belief in the advantages of the methods suggested for reducing the risk or seriousness of the disease of harmful state from a particular behavior.

+Perceived Barriers

Concern that the new behavior will take too much time.

Their belief could be actual or imagined.

+Cues to action

To cause a force that would make a person feel the need to take action.

+Self-efficacy

Confidence in a persons ability to purse a behavior

+

Primary Prevention example for HBM

Should I get the H1N1 vaccination?

+ Constructs & applications

Perceived Perceived susceptibilitysusceptibility

How likely is How likely is it I will get it I will get swine flu?swine flu?

Perceived Perceived severityseverity

PerceivePerceived benefitsd benefits

How bad How bad would it be if would it be if I did?I did?What do I What do I gain by gain by getting the getting the shot?shot?

+ Constructs & applications

Perceived Perceived BarriersBarriers

Is it available- Is it available- what’s the cost?what’s the cost?

Cues to Cues to ActionAction

Self Self EfficacyEfficacy

Posters, Posters, Emails, Emails, commercialscommercialsI am confident I I am confident I can be healthycan be healthy

+Research Example

A. Purpose

Analyze health beliefs on practicing breast self examination (BSE) among Turkish mothers and their daughters, who were nursing students.

+Research Example

B. Results

Nursing student daughters practiced BSE more regularly than their mothers.

The mothers scored higher in perceived susceptibility and barriers

+Research Example

C. Conclusions

Significant differences were found between participants.

Education was seen as a factor.

+Research Example

C. Conclusions continued…

Daughters who had: lower perceptions of barriers, higher motivation, benefit perception, self-efficacy

+Research Example

D. Implications

Perceive fewer barrier

Believing in one’s ability

Motivation to do it regularly

+Research Example

D. Implications continued…

Training by health care providers Successful BSE Lowering perceived barriers such as fear,

frequency, and time constraints

Reference

Kara, B., & Acikel, C. (2009). Health beliefs and breast self-examination in a sample of Turkish nursing students and their mothers. Journal of Clinical Nursing, 18(10), 1412-1421.

+Conclusion

Health Belief Model is a value-expectancy model

First theory developed exclusively for health-related behaviors

+Conclusion

Strengths Can be used alone or in conjunction with other

models Understanding what beliefs or attitudes motivate

behaviors Good for the cessation and acquisition of behaviors Enhances self-control

+Conclusion

Weaknesses Not great for long term behavior

change Lacks predictive power Difficult to be tested Self fulfilling prophecy

+Conclusion

Consists of six constructs Perceived susceptibility Perceived severity Perceived benefits Perceived barriers Cues to action Self-efficacy

Together known as “Perceived Threat”