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Call For ProposalsSeptember 2010

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Our Organization

The Labour Movement (LM) is a network of affiliated unions, associations, social enterprises, staff, members and partners working together for the benefit of all working people and their families in Singapore.

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Our Organization

Set up in 1961, the National Trades Union Congress (NTUC) is at the heart of the Labour Movement, providing leadership, services and support to promote inclusiveness across all Collars, Ages and Nationalities (CAN), so that working people and their families can work, live and play together in Singapore

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Our Family

NTUC’s family includes• NTUC Admin and Research Unit (ARU)• 60 Trade Unions and 6 Associations • 12 Social Enterprises • 4 Related Organisations:

Singapore Labour Foundation, Ong Teng Cheong Labour Leadership Institute, e2i and CASE.

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Our Members and Customers

• Over 550,000 NTUC members, target of one (1) million members

• A base of 150,000 young members (i.e. 35 years old and below)

• Increased number of PMET• 12 social enterprises that serve more than

1.5 million customers weekly

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Emotional AppealLow High

High

Econ

omic

App

eal

Tangible Benefits

IR, Workplace,$$, Time,

Amenities, Exclusives

GiveGain

Superglue

Sense of RespectEngagement

Sense of Belonging

2E + 2G

New Media

Communications

Service Quality

Leverage on Partners

(Internal/External)(All for LM)

Emotional AppealLow High

HighEc

onom

ic A

ppea

l

Superglue

Member Engagement

Potential Members

MembersMembers

Communities

Lifestyle Engagement Through Communities

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By Age

By Interests

By Causes

By Profession Based

Communities

Community of Communities

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SE “more valued customers”

Union Members

U Club

Objective of CFP

• Innovate with industry players

• Expedite the time-to-market

• Look for self sustainable business models

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Our Vision

• Technology is a strategic enabler To achieve 3R – Recruit, Retain and

Relationship To increase productivity To transform the way that we do things

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Our Technological Blueprint

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Next Generation Nationwide Broadband Network (Next Gen NBN)

Enterprise-wide Access Platforms (Internet, Mobile Phones and Interactive TV)

Rich Media Content

Interactive Media

Publications

Interactive Media Learning

Location based

Interactive Media Concierg

e

Virtual Reality

and Games

Personalized CRM

Mobile Commerc

e

Analytics and

Business Intelligence

Call for Proposals

1. NTUC Mobile Interactive/ Integrated Platform and Applications

• Capable of holistically serving NTUC’s stakeholders/ members/customers.

• Submissions may comprise consortium-led end-to-end solutions or innovative “plug-in” mobile applications that can integrate with a generic “middleware” mobile platform

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Call for Proposals

1. NTUC Mobile Interactive/ Integrated Platform and Applications

• Desired mobile platform should address the following requirement:

Interoperability with majority of phone owner’s OS, e.g. iPhone, Android, Symbian, Blackberry, Java, etc.

Adaptable, ease of customizing Ability to support add-on features that integrate CRM

consumer analytics, targeted personalised “push” services, 3D visualization services, augmented reality, games, identification solutions, in-app messaging/ social networking solutions, digital advertising, e-learning, M-Payment and other innovative e-Services, etc

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Some Examples of NTUC’s Mobile Application Needs

• Easy registration for mass participation events via mobile• Authenticating guardians at childcare centres• Informing parents/ guardians about wellness of the children• Tracking & alerting the whereabouts of elderly in day care centres• Location-based mobile digital advertisements for NTUC Supermarkets, Childcare,

Eldercare, e-Learning centres, recreation centres etc• M-Commerce, locating & accessing products & services through augmented reality

services• Consumer profile analytics & integrated CRM to facilitate cross-selling between

NTUC business units, tailored membership product offerings, digital advertising campaigns, effective membership engagement.

• Communication and outreach to NTUC membership/ Union Members/ Customers, etc. For example, push notifications on membership promos/ expiring insurance policies, announcements, item availability, membership arrears, information on training schemes/ job opportunities, applications/ claims, etc.

• Located-based chat functions for members, instant messaging /friend finder.• Zap Code-Initiated Animated Brochure.

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Call for Proposals

2. Child/ Elderly/ Caregiver Tracking, Alert and Authentication Solutions

• To develop innovative solutions capable of tracking, monitoring and identifying children/ parents/ caregivers at NTUC Childcare/ Eldercare centres.

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Call for Proposals

2. Child/ Elderly/ Caregiver Tracking, Alert and Authentication Solutions

• Desired solution(s) should provide an elegant “end-to-end” administrative solution to support:

Identification of parents/ authorised caregivers handing over and picking up of children at childcare centre

Identification of children Record class attendance, time of arrival and departure in

database Record staff attendance Using camera solution to validate child’s departure with caregiver Tracking whereabouts of elderly and providing alerts.

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Call for Proposals3. Interactive Display Solutions

(Out-Of-Home, Kiosks, Public Transport)• To develop innovative IDM solutions to reach

NTUC’s members and customers as well as the public

• Examples of possible solution(s) include Interactive Displays/ Signage that enable:

• 3D interactive media solutions to promote events, provide information, assist navigation, directory services, games, e-learning, etc

• e-services to check membership info, update particulars, register for courses/ events, apply for programmes, participate in contests, print forms, e-vouchers, new member sign up, claims submissions, payment services, e-learning, etc

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Call for Proposals

4. Engaging & Understanding NTUC Members and Customer through IDM

• To develop innovative IDM solution to engage & understand NTUC’s members and customers through:

Social/ online media Perception, sentiment, trend analysis, customer profiling

through on-line, mobile, facial analytics Digital advertising solutions Games & virtual world Digital concierge for frequently asked questions Interactive consultation on workplace issues

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Call for Proposals

5. IDM Applications for Insurance • To speed up claims processing for Motor and Health

policyholders - in terms of better connectivity and information capture and sharing amongst impacted parties.

• To provide better pricing options for Motor and Health policyholders if we could gather and apply lifestyle related factors to the pricing – Motor - based on accumulated data on driving behaviour.– Health - based on accumulated data health management

behaviour.

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Call for Proposals

5. IDM Applications for Insurance • To provide better / potentially more user-friendly

ways to manage security to accessing confidential personal information (e.g. facial recognition technology)

• Sales and Customer Servicing Training using IDM• Analytics , such as mobile behaviour analytics, and

the gathering of internet "sentiments" information which could provide insight on internet users’ opinion

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Thank You