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Cassava RepublicCASE STUDY

11th May, 2011

BACKSTORY

The genesis of an idea Unilag bookshop, 2000

Moved to Nigeria 2003

Support the Chimamanda Ngozi Adichie tour of Purple Hibiscus 2004

Set up Cassava Republic in 2006

VISION/MISSION

High quality affordable books for Africa

A focus on new talent and reconfiguring African literature

Adult fiction & non-fiction

Children’s fiction

Cassava Ideas

Popular fiction/romance

ADULT FICTION LIST

Currently 18 authors. Some of the leading Nigerian/African writers including Helon Habila, Teju Cole & Lola Shoneyin

Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners

Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK

Print run between 3-5,000 copies

CHILDREN’S BOOKS

MDG’s

Eno’s Story

Birds of our Land

Many more in the pipeline

CASSAVA IDEAS

An initial focus on history books

Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins

Academic journals in planning

POPULAR FICTION

Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011

BUSINESS MODEL

Sponsorship: In-book sponsorship

Sales: Sales to bookshops & individuals Event-based sales Online Bulk-buying from universities

THANK YOU