Post Office Box 1305 Wall, NJ 07719-1305

2510 Belmar Blvd. · Unit 1-20 Wall NJ 07719

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Phone: 732-280-8800 · Fax: 732-280-8505 · info@smcconline.org · www.SMCConline.org

Tues. Nov. 20 General Membership Meeting- 12:15pm; Location: Simko’s Grill, 403 Higgins Ave, Brielle. Speaker: Sylvia Allen; Topic: Come and Start the Holiday Season with an Uplifting Story and Experience; Cost: $25 in advance; $30 for all prospective members and members at the door. Sign up soon!

Thurs., Nov. 29 FREE Networking After Hours: 5:30 – 7:30 pm at Pinnacle Galleries, 912 Belmar Plaza, 2nd Floor, Belmar. Refreshments will be served. Just in time to start Holiday Shopping at the Gallery!

Thurs. Dec. 13 Annual Holiday Gala- 5:30-8:30pm; Location: Barlow Flower Farm, 1014 Sea Girt Ave, Sea Girt. Dinner, entertainment and shopping at beautiful Barlow’s. Music Sponsors: The Claims Manager, JCP&L, Central Jersey Bank. Cocktail Sponsor: Initial Impact Don’t forget your teddy bear! Cost: $40.

Tues. Jan. 15 General Membership Meeting Breakfast-8:30-10am; Location: Doolan’s, 700 Highway 71, Spr. Lk. Heights; Speaker: Express Care; Topic: TBA; Cost: $20 in advance; $25 for all prospective members and members at the door; Sponsor: Pavese McCormick Insurance Companies.

NOTE: Host January’s After Hours. Any member that would like to host January’s After Hours at their facility, please contact the Chamber: 732-280-8800 or info@smcconline.org.

Message From the President Editors: Dana Gangemi & Evelyn Mars Winter 2007: Volume 23, Number 4

OFFICERS Joe Stroin

HarborPoint Bancard Corp. SMCC President

Peg Berry Manasquan Savings Bank SMCC 1st Vice President

Kristine Zulewski Two River

Community Bank SMCC 2nd Vice President

Dana Gangemi WayComm Consulting

SMCC Treasurer John Spottke

C & A Financial Past President

STAFF Evelyn Mars

SMCC Executive Director Danielle LaMotta

Administrative Assistant Renee Clancy

Office Manager

DIRECTORS Kathie Adams

Manasquan Savings Bank Nancy Conte

Crossroads Realty Jack Costello

Chadwick Financial Group Jim Dallas

Envirotactics Dr. Dan Donofrio

Chiropractor Bernie Marciniak

The UPS Store Christine Gray Commerce Bank Rich Shaklee

McLaughlin Gelson, LLC Barbara Santoro Sun National Bank

Dear Friends,

I want to take this opportunity to congratulate our 2007 Golden Osprey Award Recipients. These individuals have received special recognition within our organization for their outstanding accomplishments in the fields of Business, Community/Chamber Service and Young Professional Development. It has been a privilege to have worked with each of them and/or their respective organizations over the past year.

In addition, I also want to extend my sincere APPRECIATION and THANKS…to all of you… our members and friends. Without your dedication, commitment and support the extraordinary success achieved by SMCC during the past year would not have been possible. Your efforts have inspired each of us on the Chamber’s Senior Leadership Team to deliver more value as we continue to move forward with our strategic initiatives.

As the Holidays approach, I wish everyone a very happy Thanksgiving and look forward to seeing each of you at our Holiday Gala on December 13th at Barlow's Flower Farm.

Have a great day!

With warmest wishes and best regards,

Joe Post Office Box 1305 · Wall, NJ 07719-1305 · 2510 Belmar Blvd. · Unit 1-20 · Wall NJ 07719 Phone: 732-280-8800 · Fax: 732-280-8505 · info@smcconline.org · www.SMCConline.org

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NEW LOWER PRICES! THIS MONTH ONLY!!! The Southern Monmouth Chamber of Commerce has recently had their web site redesigned by inVisual New Media Design. The new chamber site is full of important information about upcoming Chamber events, news, town information and has a complete member directory where businesses can be located alphabetically or by category. We are offering all of our members exclusive advertising opportunities on the web site. The business listings were created using the information the Chamber had on file and include business name, contact information, address, phone, fax, email, web address, hours and a general description. If you would like to update your listing or inquire about the many advertising opportunities available on the web site, contact Rachel at Rachel@invisual.us. Also, contact us for all of your advertising opportunities.

For more detailed info visit www.southernmonmouthchamber.com/advertise.asp

ADVERTISE ON www.SMCConline.org! Rate Sheet:

Southern Monmouth Chamber of Commerce Website (Smcconline.org)

**Generating over 100,000 hits a year For the Year: $250: Banner Ad $350: Sponsorship $600: Menu Page $650: Jump Screen, only one per business category. Available! Act fast! $50 for two weeks Front Page Ad **All graphic design is included in price if needed Also available: One-time fee $80: Logo or picture upgrade added to your business listing $100: Logo and picture added to your business listing

On Thursday, September 27th, Peter Grandich of Trinity Financial, Sports & Entertainment Management held a Sports Networking After Hours with guest "Gentleman" Gerry Cooney. Gentleman Gerry was a gracious guest and signed autographs and posed for pictures with everyone. Refreshments were served and networking was in

abundance. There were enough door prizes for all so no one went home empty handed. Thank you to Peter Grandich and also Jo Schloeder for their help in making this event a success.

Thank You So Much For Hosting This Wonderful Networking

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OUR RAIN OR SHINE SCHOLARSHIP BBQ --The 2007 Scholarship BBQ, in spite of the weather, was a great night! Bar Anticipation, our event host, provided us with ample cover from the rain in a new spacious “beach” location this year. All enjoyed great BBQ food, summer drinks, and the best staff of bartenders and servers! Thank you to Reggie, Lauren, John, Gianna and all the staff for their hard work!

Dave Tucker entertained us with his alternative / freestyle / electroacoustic mix of music which had many heads bopping and feet tapping. A silent auction was held with items including a beautiful Circle of Love necklace donated by Bentley Diamond Importers of Wall, a Will, a golf foursome, a hotel stay, 3-day/2-night vacations, Tommy Hilfiger watches and much more!

Many of our members were extremely generous in all of the items they donated as door prizes or for our very successful silent auction. There were many smiling faces leaving the BBQ with wonderful gifts. We thank Bar A for hosting this event and Cold Stone Creamery for sponsoring this event. Thank you to all for helping us raise money for our high school seniors’ scholarships!

The Southern Monmouth Chamber of Commerce is pleased to announce the three recipients of the Annual Scholarship Award. The winners were recognized at a ceremony held at the Frances Asbury Manor, 70 Stockton Avenue, Ocean Grove, NJ. Pictured from L to R are: Nancy Conte, Crossroads

Realty and Scholarship Chair; recipients, Alexandra Surdovel of Wall H.S., attending Rhode Island School of Design; Kristen Benjamin of Neptune H.S., attending The College of N.J.; Katelyn Perkowski of Manasquan H.S. attending Georgetown University; Janie Gordon - Co-chair of Scholarship Committee; Evelyn Mars, Executive Director of the Southern Monmouth Chamber of Commerce; Linda Talbot of Central Jersey Bank, committee member and Sandra Crow of Frances Asbury Manor, committee member. A fundraiser for the Scholarship Fund was held at Event Host - Bar Anticipation on Wednesday, August 22, 2007. Cold Stone Creamery of Wall sponsored this event and Dave Tucker provided music. A silent auction was held and included a beautiful diamond necklace, compliments of Bentley Diamond Importers, 1860 Highway 35, Wall, NJ.

Aspiring YouthAspiring Youth

Monica Murphy Spring Lake Heights Elem.

Outstanding BusinessOutstanding Business

Mark Farrell Connolly Station

Chamber ServiceChamber Service

Kristine Zulewski Two River Community Bank

Community ServiceCommunity Service

Robert "Gio" Giaquinto Dr. T-Shirt

Congratulations Congratulations to this Year'sto this Year's

Golden Osprey Golden Osprey Awards WinnersAwards Winners

2007 Osprey Winners2007 Osprey Winners

Member-to-Member Discount

Connolly Station hosted our Mad Hatter Cocktail Party to honor our 22nd Annual Golden Osprey Awards Nominees on September 19th. All nominees were introduced to the SMCC Members and congratulated on their accomplishments at this fun reception. There was quite an array of funny hats, pretty hats, and crazy hats to make this a fun celebration. Connolly Station provided a delicious buffet and their staff was friendly, courteous and professional as always.

The nominees for 2007 were introduced and everyone had the opportunity to meet and chat with each nominee in attendance. The nominees for 2007 are: Steve Colaguori of Colwood, Jeff Mead of Eagle Ridge Golf Club and Mark Farrell of Connolly Station for Outstanding Business Award; Charlie Parton of Two River Community Bank, Robert "Gio" Giaquinto of Irish Shop on Main and Dr. T-shirt, and Doug Sjonvall of Greater Media WRAT/WJRZ for Outstanding Community Service; Kristine Zulewski of Two River Community Bank, Dana Gangemi of WayComm Consulting and Mark Aumack C.P.A. for Outstanding Chamber Service and our Aspiring Youths are Ashley Dodds of Wall High School, Monica Murphy of Spring Lake Elementary School and Elizabeth Davis of St. Rose Grammar School. We congratulate all of our nominees on their accomplishments.

22nd Annual Southern Monmouth Chamber

Golden Osprey Awards Mad Hatter Cocktail Party &

Queen of Hearts Ball ♥

Our Membership Committee is launching a "Member-to-Member" Campaign. We would like to implement and advertise the use of these discounts to S.M.C.C. members. We should be aware of the services we have to offer each other and look INSIDE the Chamber before going to another source.

Please let us know the applicable discounts you wish to offer other members! Name:_____________________________________________________________________________ Company___________________________________________________________________________ Address:____________________________________________________________________________Phone:_____________________________________________________________________________ Services:___________________________________________________________________________ A brief description of discount to be offered:________________________________________________ ____________________________________________________________________________________ Expires:________________________________

Fax: 732-280-8505 Email: Info@smcconline.org

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I used to spend quite a bit of time agonizing over the “perfect holiday gift” for clients. My criteria: Something reflective of my company’s culture and the client’s specific profile; Something decorative but functional; Something within budget.

One afternoon, after a day of “the perfect holiday gift” shopping, I turned on the radio in search of holiday music to help celebrate my achievement as I head back to the office. A factual plea came over the radio from the Monmouth Ocean Food Bank. As I remember: “this year, there was a shortage of turkeys and meals. Over 100,000 people in Monmouth and Ocean counties live on incomes that put them at risk of hunger at some time each month. 40% of them are children. 10% of them are elderly….”

All of a sudden, the holiday gifts in my back seat seemed inappropriate and inadequate. That was three years ago when I have found the “perfect holiday gift”. My company has been donating meals to

the Monmouth Ocean Food Bank in behalf of our clients in lieu of holiday gifts since then. As business owners, we hold some influence in our piece of the world. That bit of influence can be a tremendous

help for someone in need. As business owners, we are passionate in nature. There are several charitable organizations and causes that spark that passion. Stake your claim and give your “perfect holiday gift”.

You will find a charitable cause that is reflective of your company’s culture and client profile. It may not be decorative nor will it be functional. And as far as your budget, well… money is not the only gift. As business owners, we are also resourceful and innovative. We always find a way. Maria Sanders, MA, CPC is the President of The Claims Manager, Inc., a medical billing service. Monmouth Ocean NJAWBO Woman Business Owner of the Year 2007.

Giving Back: An Alternative to Corporate Gifts

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Newsletter Ads

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. Business Card 2″ x 3 ½″ (annual – 4 issues) $180

. ¼ Page Ad 4 ¼″ x 5 ½″ with ½″ framed border (per issue) $150

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. ½ Page Ad 5 ½″ x 8 ½″ with ½″ framed border (per issue) $250

. ½ Page Ad 5 ½″ x 8 ½″ with ½″ framed border (annual- 4 issues) $900

. Inserts 8 ½″ x 11″, provide 400 copies (per issue) $125

For More Advertising Information Contact the Chamber Office: Telephone: 732-280-8800 Fax: 732-280-8505 E-Mail: info@smcconline.org Website: http://www.smcconline.org/

Don't miss the opportunity to advertise in SMCC's Southern Exposure.

efinanceportal.com an interactive, multi-lingual Financial, Business & Educational Portal with Search Engine capabilities has been launched according to Alan Chokov, CEO/President. This Portal is based on a single destination internet platform for consumers, virtually eliminating the need to “surf” unwanted information. Initially designed for the State of New Jersey, expansion is now being programmed individually for all 50 states with New York the next anticipated launch.

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Contributing Providers can offer their opinions, promote their expertise and services to educate the citizens of New Jersey, enhance their public image and generate business opportunities. According to Alan Chokov, Contributing Providers can self-administer their Personal Management Account, by submitting to the multiple components of the Portal directly from their personal computer in real-time….24/7 feeding immediate, pertinent information to the consumer. “Providers” select their personal presentation, format, duration, language of preference and market relevancy with all submissions being archived for future reference.

Consumers can take advantage of this free service without obligation, for specific products and/or services relative to their needs. The consumer can access a cross-section of comparative information relative to 50,000 keywords; industries and associations including Accounting, Architecture, Banking & Finance, Chambers of Commerce, Education, Engineering, Financial Literacy, Insurance, Real Estate, Law, NJ Government News and Events, Businesses and Associations, Securities, Charitable, Philanthropic and Environmental Platforms with additional sub-categories from all components of our "Portal" submitted by subscribing Contributing Providers through our patent-pending criteria search and multiple search options.

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New Jersey’s Alternative Financial, Business & Educational Portal

The Southern Monmouth Chamber of Commerce held its third Speed Networking Event of 2007 in October at Farrell's Stout & Steak in Pt. Pleasant Beach. This was a multi-chamber event with the Point Pleasant Borough Chamber. Farrell's provided a perfect venue upstairs in a private atmosphere with a great view. Members of both Chambers had the opportunity to network one-on-one with 16 people for the actual Speed Networking Event. There was also networking before and after this timed event so you had the opportunity to meet even more people! Be sure to watch for our next Speed

Networking Event coming in February with the Brick Chamber of Commerce.

Speed Networking Event at Farrell's Stout & Steak

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The weather held out with only a few sprinkles of rain at a few holes for our Annual Golf Outing. Eagle Ridge Golf Club has a beautiful course and their pros and staff are top notch! Thank

you to Jeff Mead for all his time and hard work in planning this great day of golf. We thank Rich Toland and Debra Deluca of Digital Sports

(www.shoreconferencesports.com) our Event Host. Digital Sports added a great value to our event by providing us with their fun and friendly staff that traveled the golf course and video taped our event by interviewing the golfers as they played. They also gave away an advertising package for their website www.shoreconferencesports.com.

Everyone enjoyed a delicious BBQ lunch to start the day and followed with a 1:30 pm shotgun tee-off. Greater Media/WRAT 95.9 FM provided us with lively music and games on the course and at dinner. The Lakewood BlueClaws donated 2 season tickets for 2008 for our hole-in-one. But alas, there were no takers! All Points Vacations provided a free 2-night stay vacation to the winner of our On the Green game. Golfers also had the chance to win gift certificates to the Eagle Ridge Golf Store by winning closest to the pin and the longest drive. Joe Lazok of Acre Survey Company of Spring Lake Heights was on hand all day to measure for the longest drive. Drew Cowley won longest drive with a drive of 276 yards. The ladies winner was Tina Munson who won with a drive of 175 yards. Closest to the pin was won by Matt Gray with 4’ 9” at Hole #11 and Rich Colaguori won closest to the pin at Hole #16 with 3’ 9”.

Following a great day of golf all were invited to a cocktail hour/dinner buffet in their beautiful banquet facility. Independent Galleries was on hand with a great silent auction. After dinner, gift certificates were awarded to the following: 1st Place Team – Steve & Rich Colaguori, Jeff Livingston & Larry Iannaccone; 2nd Place – Chris Neuffer, Mike Green, Gregory Fiajean, and Tina Munson; 3rd Place – Drew Cowley, Chris Carroll, Dr. Chris Rooney and Chris Farren. Also awarded 1st Place Men’s Net – Rich Colaguori; 2nd Place – Alex Campbell and 3rd Place – Steve Colaguori. For the Women’s Net – 1st Place Tina Munson; 2nd Place – Kate Congilose and 3rd Place – Dorothy Wilson. And last but not least, our most honest golfers of the day were Vincent Capozzi and Christine (Russell) Gray!

A special thanks to our sponsors! Gold Sponsors: Bank of America, C&A Financial Group, Care One at Wall, Dorothy

A. Wilson, CPA/PFS, and Targeted Technologies. Silver Sponsors: Broege, Neumann, Fischer & Shaver and Greater Media Radio/WRAT 95.9 FM. Vest Sponsor: Commerce Bank. Cart Sponsor: Waterford Glen Assisted Living at Wall. Driving Range Sponsor: Bar Anticipation and Fantasy Golf Card Sponsors: Cowley’s Termite & Pest Service and Manasquan Savings Bank. Thank you to WRAT, Jumping Brook Country Club and All Points Vacations for providing prizes for our Scratch Off Game.

Thank you to all of our Hole Sponsors and our members who generously donated items for door prizes and to fill goodie bags for all of our golfers. See you in 2008!

SOUTHERN MONMOUTH CHAMBER OF COMMERCE 2007 GOLF OUTTING

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On Tuesday, October 9th Bentley Diamond Importers held a FREE Networking After Hours at their elegant store located at 1860 Highway 35 in Wall. We want to extend our thanks to owner Kaz Bagheri for hosting this event. Kaz’s lovely wife Gerri and her friend Sara outdid themselves with their many fabulous homemade dishes. Bentley's friendly staff was on hand for questions and to assist with anyone wishing to shop.

Lois Teuscher of Gateway Funding was the lucky winner of the $250 gift certificate generously donated by Bentley. Robbie Voloshin won the Beacon Grille gift certificate, which was

donated by Currents. Pictured L to R are Christina Gonzolez – store manager for Bentley; Lois Teuscher of Gateway Funding and Lori Draz of Bentley Diamond.

Bentley Diamond After Hours

The Ambassador's Committee held their first ever Softball Networking Event - and what an event it was! Ken Bergmann of Diane Turton Realtors sponsored Bergmann's Bombers while Frank Congilose of C&A Financial sponsored the C & A Team. There was plenty of food, drink and action while enjoying a fun softball game and networking. Broadway Ray graciously volunteered to be our official umpire. We're happy to report that no one kicked dirt on his shoes! Thank you to Crown Beer, Jonathan Ron Liquors, Shop Rite, Ken Bergmann and C&A Financial for helping to make this event successful. A special thank you to Charles Maltzman of Pine Grove Day Camp for the beautiful field and facility. Oh yeah, by the way - C & A Financial won! See you next summer!

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When it comes time to write a sales letter, many people don’t know where to start. But writing doesn’t have to be a frightening experience. Here are some tips to make it easier! • Always use friendly, conversational language. It isn’t necessary to use phrases like “Enclosed please fine…” It is much

simpler to say, “Here is….” • Get their attention by identifying the problem. • Make sure you emphasize the benefits of your solution to the person reading the letter. It’s important to outline your offer,

but remember that the reader wants to know “What’s in it for me?” A good measure is to count the number of times you use the words “I” and “You”. If there are more “I’s” than “You’s”, you need to rewrite!

• Keep your letters short. A long letter can be intimidating and may stop the recipient from reading all of it. One page is usually sufficient.

• Tell them what you want them to do. If it’s to call you soon, say so. If you will call them, tell them when you will call. • Use a thesaurus to avoid repeating the same words. • Have someone you trust review your first draft. An objective,

second opinion is always valuable! Don’t be discouraged by constructive criticism. A good letter will go through many changes before the final version.

• Be sure to proofread. Spell-check may not catch all mistakes.

P.S. Did you know that next to the headline or opener, the P.S. is the second most-read section of a letter? Use it in your next letter!

Melinda Salzer is a Marketing Consultant and co-owner of Advanced Information Services, Inc.

Good Sales Letters? They’re in You! Afraid to write a letter? You are not alone. By Melinda Salzer

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The Southern Monmouth Chamber of Commerce (SMCC) held its Annual Meet the Mayors Event in September at the Residence Inn by Marriott on Jumping Brook Road in Neptune. Mayors and dignitaries in attendance included Mayor Thomas Arrone of Neptune City, Committeewoman Mary Beth Jahn attended in place of Mayor Jim Manning of Neptune Township, Mayor Richard Dunne of Manasquan, Mayor Robert Peters of Wall, Mayor Michael Ryan of Lake Como, Freeholders Barbara McMorrow and Bill Barham, Monmouth County Clerk Claire French, Assemblyman Sean Kean, and Wall Chief of Police David Morris.

SMCC President Joseph Stroin of HarborPoint Bancard welcomed everyone and introduced each dignitary. Mayor Thomas Arrone was the first to address the membership. Mayor Arrone has been Mayor for 4 years and was a councilman for 7 years. He said, “Neptune is a working class town and we have been reconstructing every road in town for the past 12 years and are now on the last road. We are in the process of a 21-acre redevelopment and we could use some help. We are also trying to use an open-door policy with all property owners in the area.” Committeewoman Mary Beth Jahn added that Neptune Township is very busy and that the Route 33 widening is near completion. “We are also working on West Lake Avenue and North Channel to

redevelop over the Belmar Bridge. Our town’s tagline is ‘Where community, business and tourism prosper’.” Mayor Richard Dunne of Manasquan said they had a great year and a great summer. He said, “All stores downtown are now

fully occupied with 7 new stores added this year. All of our town’s programs and activities have been well attended. We are working on the parking issue for the Manasquan Plaza (outdoor mini-mall) and have initiated a study as to what to do to integrate the plaza. There is limited space to work with. I would like people to be able to park and walk around town since everything is so close by.” Mayor Dunne also added that the Manasquan High School Football Team was ready to beat all the other town’s teams.

Next to address the group was Mayor Robert Peters of Wall who has been mayor for 5 years. Councilwoman Mary Burne accompanied him. Mayor Peters commented on the importance of quality of life in Wall where they have 17 parks, and 8 square miles of open space with the finest police department, their own public works department, grocery stores, assisted living facilities, and nursing homes. They are also increasing the bike path. Mayor Peters jokingly added, “We need to keep the taxes down so I can stay here.”

Lake Como’s Mayor Michael Ryan reported that a lot of changes are going on and they are relying on the SMCC to help develop business. “We have 96% land in use. The 4% not in use is the auto wreckers’ area, the area around Lake Como and their parks. There never is enough money for everything we need to do. We are trying to change our image as a bar/tavern town and as a hyphen between Spring Lake and Belmar.” Mayor Ryan said, “The three main aspects that Lake Como are working on are the main street which is a county road and needs to be more user friendly, parking problem, and creating a healthy business community.” Mayor Ryan is a proponent of inner-local agreements with other communities and shared services to improve towns and he encourages other towns to get involved.

Freeholder Barbara McMorrow and Director Bill Barham took the floor next. Barbara said, “Monmouth County’s slogan is ‘The Place You Want To Be’. Barbara stated, “Freeholders work together to serve the people of Monmouth County. All is possible in the county because of everyone’s working together. Monmouth County offers everything and municipalities make it all possible. Director Barham added, “The County is moving along well. It has a AAA bonding rating meaning businesses can get the lowest possible rate when borrowing from the county. The county gives $2 million each year for parks.”

Monmouth County Clerk Claire French has been a member of the SMCC for 27 years. Her everyday dealings include working on elections with new voting machines with results in real time, land records to share with towns and counties, a passport office and the archives. She said, “It’s a privilege to work with the Chamber and its elected officials. The County will be holding an Archive and History Day in October.”

Assemblyman Sean Kean who represents the 11th District is running for state senate this year. Kean stated, “An important issue I would like to address is the monetization (sale/lease) of the state’s greatest asset, the Garden State Parkway. I believe we need to keep control of it and if we don’t we will be concerned about higher tolls and loss of management of the road including snow removal and repairs.”

Joe Stroin thanked everyone for attending and added that the SMCC is a very active Chamber that is promoting commerce within the Chamber. Joe said, “Important aspects of the Chamber include, commerce, the environment (parking and congestion),

healthcare which is expensive for small business, education which is important to the future of communities while keeping taxes at bay and to make it easier to do business in N.J.” Jim Dallas of Envirotactics of Wall who sponsored this event thanked all dignitaries for attending and agreeing to speak to our members. Envirotactics provided a gift certificate to Connolly Station of Belmar as a door prize. New members Robert Lame and Andrew Pelman of Triax Title Services, LLC of Belmar were recognized and introduced themselves at this meeting.

SOUTHERN MONMOUTH CHAMBER OF COMMERCE HOLDS MEET THE MAYORS BREAKFAST