ISSN 2311-3065 (print)ISSN 2311-3332 (online)

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COMMUNICOLOGY

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COMMUNICOLOGY

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COMMUNICOLOGY. International Scientific JournalThe journal is registered by the Federal Service for Supervision in the Sphere of Telecom, InformationTechnologies and Mass Communications (ROSKOMNADZOR). PI certificate number FS77-54393 from10.06.2013.Registered by the International Standard Serial Number International Centre and awarded with internationalstandard numbers: ISSN 2311-3065 (print), ISSN 2311-3332 (online).The journal is included in the data bases of the Russian Index of Scientific Citation (RSCI), the Russian Institute of Scientific and Technical Information of the Russian Academy of Sciences (VINITI RAN),EBSCO, LLC Ivis. Published materials have undergone peer review procedure and expert recruitment.Information product category 16+

Volume 4. No. 2. March-April 2014 (6 issues a year)

Chief Editor: F.I. Sharkov Head of the Editorial Board, Doctor of Social Sciences, Professor, Deputy Director ofthe Institute of State Service and Human Resources of the Russian Presidential Academy of National Economy andPublic Administration (RANEPA), Head of the Public Relations and Media Policy Department, Honored Scientist ofRussian Federation, Moscow, Russian Federation.

Editorial Board:Popov, N.P. Deputy Head of the Editorial Board, Vice Chief Editor, Doctor of Historical Sciences, Professor ofthe Public Relations and Media Policy Department, Institute of State Service and Human Resources, the RussianPresidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation.Zakharova, V.N. Candidate of Sociological Sciences, Associate Professor of the Public Relations and MediaPolicy Department, Institute of State Service and Human Resources, the Russian Presidential Academy of NationalEconomy and Public Administration (RANEPA), Moscow, Russian Federation.irichek, P.N. Doctor of Social Sciences, Professor of Department of Cultural and Social Communication, the Russ-ian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation.Levkina, L.I. Candidate of Pedagogical Sciences, Doctorate, Associate Professor of the Public Relations andMedia Policy Department, Institute of State Service and Human Resources, the Russian Presidential Academy ofNational Economy and Public Administration (RANEPA), Moscow, Russian Federation. Mamedov, N.M. Doctor of Philosophical Sciences, Professor of Department of Organization and Managementof Social Systems, Institute of State Service and Human Resources, the Russian Presidential Academy of NationalEconomy and Public Administration (RANEPA), Moscow, Russian Federation.Nazarova, E.A. Doctor of Social Sciences, Professor, Deputy Head of the Public Relations and Media Policy De-partment, Institute of State Service and Human Resources, the Russian Presidential Academy of National Economyand Public Administration (RANEPA), Moscow, Russian Federation.Popov, V.D. Doctor of Philosophical Sciences, Professor of the Culturology and Social Communication Depart-ment, the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honored Sci-entist of the Russian Federation, Moscow, Russian Federation. Ukolova, L.E. Member of the Editorial Board, Doctor of Philological Sciences, Professor, Head of the Public Re-lations and Mass Communication Department of the Moscow Aviation Institute, Moscow, Russian Federation.

Organizational and management team of the editorial boardRumshin, S.A. Executive Secretary, Leading Specialist of the Public Relations and Media Policy Department,Institute of State Service and Human Resources, the Russian Presidential Academy of National Economy and PublicAdministration (RANEPA), Moscow, Russian Federation.Kashaf, Sh.R. editor, the Publishing House Delo, the Russian Presidential Academy of National Economy andPublic Administration (RANEPA), Moscow, Russian Federation. Nazarov, A.D. Commissioning Editor, Doctor of Historical Sciences, Professor, Deputy Head of the Public Rela-tions and Media Policy Department, Institute of State Service and Human Resources, the Russian PresidentialAcademy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation.Yambushev, V.Yu. editor of the online Communicology journal.

70x100/16, Number of copies 3.000 Design: JSV Optima Project Copyright of publications belongs to authors.

International Academy of CommunicologyMoscow

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5Editorial Council:

Chairman of the Editorial Council:Safonov, A.L. Doctor of Economic Sciences, Professor, Prorector of the Russian Presidential Academy of National Economy and Public Adminis-tration (RANEPA), Moscow, Russian Federation.

Vice-Chairmen of the Editorial Council:Turchinov, A.I. First Deputy Chairman of the Editorial Council, Doctor of Social Sciences, Professor, Director of the Institute of State Service andHuman Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Honored Scientist of Russian Fed-eration, Moscow, Russian Federation.Sharkov, F.I. First Deputy Chairman of the Editorial Council, Doctor of Social Sciences, Professor, Deputy Director of the Institute of State Serviceand Human Resources of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Head of the Public Relationsand Media Policy Department , Honored Scientist of the Russian Federation, Russia, Moscow.Yadov, V.A. Doctor of Philosophical Sciences, Professor, Dean of Sociology Faculty of the State Academic University of Humanitarian Sciences,Member of the International Sociological Association, Honored Doctor of the Institute of Sociology RAN, Moscow, Russian Federation.Alekseev, Yu.V. Candidate of Psychological Sciences, Professor, Corresponding Member of the Russian Academy of Natural Sciences, Moscow,Russian Federation.

Russian Members of the Editorial Council:Averin, A.N. Doctor of Philosophical Sciences, Professor, Deputy Dean of the Juridical Department Named after M.M. Speranskiy of the RussianPresidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation.Antipov, K.V. Doctor of Economic Sciences, Professor, Rector of the Moscow State University of Printing Arts, Moscow, Russian Federation.Bolotov, V.A. Vice-President of the Russian Academy of Education, First Class State Advisor, Moscow, Russian Federation. Bocharov, M.P. Doctor of Social Sciences, Professor, Deputy General Director of the International Press-Club Chumikov PR and Consulting,Moscow, Russian Federation.Volgin, N.A. Doctor of Economic Sciences, Professor, Deputy General Director of the Russian Center of Standard of Living, Honored Scientist ofthe Russian Federation, Moscow, Russian Federation.Dashkov, L.P. Doctor of Economic Sciences, Professor, General Director of Publishing and Trading Corporation Dashkov & , Moscow, RussianFederation.Dmitriev, A.V. Doctor of Philosophical Sciences, Professor, Corresponding Member, Counselor of the Russian Academy of Sciences, Moscow,Russian Federation.Evstafyev, V.A. Doctor of Philological Sciences, Professor, Academic of Russian Academy of Natural Sciences, Vice-President of the Associationof Communicative agencies of Russia, Moscow, Russian Federation.Zorin,V.Yu. Doctor of Political Sciences, Professor, Member of the Presidential Council on Interethnic Relations, Minister of the Russian Federation,2001-2004, Moscow, Russian Federation.Ivanov, O.B. Doctor of Economic Sciences, Professor, Head of the Department of Corporate Management of Moscow State University of Railroads(MIIT), Director of OAO Russian Railroads on internal control and audit, Editor in Chief of the journal ETAP: Economic Theory, Analysis and Practice,Moscow, Russian Federation.Minaeva, L.V. Doctor of Philological Sciences, Professor, Academic of the Academy of Pedagogical and Social Sciences, President of the Lecturersof the Public Relations Association, Moscow, Russian Federation.Mikhailov, V.A. Doctor of Historical Sciences, Professor, Head, National and Federal Relations Department, of the Russian Presidential Academyof National Economy and Public Administration (RANEPA), Moscow, Russian Federation.Mikulski, K.I. Doctor of Economic Sciences, Corresponding Member of the Russian Academy of Sciences, Moscow, Russian Federation.Nosov, S.I. Doctor of Juridical Sciences, Professor, Head of the State Development and Law Department of the Russian Presidential Academy ofNational Economy and Public Administration (RANEPA), Moscow, Russian Federation.Pihoya, R.G. Doctor of Historical Sciences, Professor, Head of the Russian Statehood History Department of the Russian Presidential Academy ofNational Economy and Public Administration (RANEPA), Moscow, Russian Administration.Solovey, V.D. Doctor of Political Sciences, Professor, Head of the Public Relations Department, Chairman of PR Educational-Methodological Councilof International Relations Association of MGIMO, Russia, Moscow.Frolov, S.S. Doctor of Social Sciences, Professor, Head of the Sociology of Management Department of the Russian Presidential Academy of Na-tional Economy and Public Administration (RANEPA), Moscow, Russian Federation.Chumikov, A.N. Doctor of Political Sciences, Professor, general director of the Agency International Press Club, Chumikov PR and Consulting,Chief Researcher of the Institute of Sociology, Russian Academy of Sciences, Chairman of the Committee of Professional Education and Certificationof the Russian Association of Public Relations, Moscow, Russian Federation.Shabrov, O.F. Doctor of Political Sciences, Professor, Head of the Politology and Policy Management Department of the Russian Presidential Acad-emy of National Economy and Public Administration (RANEPA), Moscow, Russian Federation.

Foreign Members of the Editorial Council:Baimenov, A.M. Candidate of Technical Sciences, Chairman of Agency of the Republic of Kazakhstan for Civil Service Affairs, Republic of Kaza-khstan, Astana.Belloso, J.C. International Expert on Corporate Strategy and the Strategy of Territorial Development, Branding and International Promotion, Headof the Consulting Company Future Places, Spain, Barcelona.Buka, S.A. Doctor of Economical Sciences, Professor, Co-Founder of the Baltic International Academy, Latvia, Riga. Romat, E.V. Doctor of Governance, Professor of Marketing and Advertising Department of the Kiev National Trade and Economic University, Presidentof the Advertisers Academy of Ukraine, Ukraine, Kiev.Ki n Su Professor, Hankuk University of Foreign Studies (HUFS), President of the Korean-Russian Association (KORUSS), Korea, Seoul.Heymanis, B.M. Doctor of Economic Sciences, Associate Professor of Baltic International Academy, Director of the Undergraduate Program Man-agement and Administration of Business Activities, Latvia, Riga.Stanishich, V. Professor of South Slavic Languages Department of Philological Faculty of the University of Belgrade, Serbia, Belgrade.Gvynn M. Powell Professor of the Clemson University, USA, Clemson.Kasotaki-Gatopoulou, A. Doctor of Philosophical Sciences, Professor of the University of Athens, Greece, Athens.Vukievi, S. Doctor, Professor, University Crne Gore, Podgorica, Montenegro.

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COMMUNICOLOGY

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COMMUNICOLOGY

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CONTENTS

Sharkov, F.I. Formation and development of the Journal in the context of genesis of Com-municology. Introductory article.

Ethno-cultural Communication

Zorin V.Yu. Interview. Ethno-cultural communication: authorities and civic society face newchallengiesNazarov A.D. Russian language in modern information space: ethno-cultural aspect Martynova M.Yu. The features of evolution and the prospects of multicultural education in RussiaToria J.N. Traditions and innovations in the aspect of intercultural communication (example:Adigei society)Kabakhidze E.L. Linguistic context of interethnic communicationGafarov R.R. Ethnic and cultural diversity of Russia as an important element of its interna-tional image (program-targeted approach)

Communication: theory and methodology

Dmitriev A.V. Scandal as a special component of sociocultural communication and an objectof informational attention of mass mediaSuleymanova Sh.S. The question of the dialogue of cultures: stereotypes as ethnopsycho-logical phenomenaUkolova L.E. Problems of communications development in contemporary culture and publicrelationsZakharova V.I. The value of intercultural communication in the development of human civi-lization

Power and communication

Chernyshova V.A., Kadyrov I.S. Sociocultural factors of interaction between the govern-ment and private business: regional experienceNazarova E.A. Conceptual approaches to the regulation of interethnic relations in multieth-nic regions: communicative aspectsMagomedov K.O. State personnel policy as a factor of development of interethnic commu-nication

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9Models of communication

Vasyunkin Yu.N. Congress and information resources of the International Assembly of thecapitals and the large cities (IAC) as a communication platform for development of relationsand exchange of experience of the former Soviet Union citiesKhalikov M.S., Koretsky V.A. Sociological estimation of globalization processesRuzin V.D. Cultural sovereignty, society, state, and individual: strokes to the model Kirichek P.N. Sociocultural bases of advertizing communication

Experience of regions

Artyukh Yu.V. Interethnic relations in the capital megapolice: experience and perspectivesof regulation in current conditionsChistyakov A.V. Regional peculiarities of relations of authorities and civic society institutesin a multiethnic community (at the example of Moscow)Komarov N.P. The Moscow House of nationalities in coordinates of ethno-cultural commu-nications: experience, lessons, and prospectsUshakova S.S. Sociocultural adaptation of ethnic migrants and their children in multiculturalspace of megapolice (on the materials of the city of Moscow)

Scientific discussions

International round table discussion. Gender equality: problems and perspectives

Foreign authors

Ky Yon Su. Features of the Russian world outlookVukievi S. Phenomenon of identity and integration processes of Balkans societiesMammadova L.K. Azerbaijani-Russian cultural communication in the 19th century: MirzaFatali Akhundov (Akhundzade)

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COMMUNICOLOGY

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! , -

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: +7 499 956-05-01, E-mail: sharkov_felix@mail.ru

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11

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FORMATION AND DEVELOPMENT OF THE JOURNAL IN THE CONTEXT OF GENESIS OF COMMUNICOLOGY

Dear readers!The release of the special issue of our journal devoted to ethno-cultural communi-

cation has been naturally determined. From the very outset, the editors were focusednot on publishing a scholastic set of articles, but on a consecutive, systematic andfundamental analysis of communication problems in different social spheres andhuman activity areas. As our readers might recall, the first issue of the journal was de-voted mainly to the development of various communications and the establishment ofcommunicology as a science, the second issue to theoretical and methodologicalfoundations of communicology, and the third to marketing communications.

The themes of all the issues up to the end of 2014, including the eighth issue, can be foundon the archive page of the website of the journal http://www.communicology.us. This websitealso contains all the materials of the issues, the reviewing and article formatting requirements,information of our partners, the library of the journal, the photos and other materials in Russianand English languages.

Theoretical and methodological research of the chief editor and the members of his sci-entific school laid down the basis for the journal. The findings of these works were publishedin the series of monographs of F.I. Sharkov: Communicology: Encyclopedic Reference Dic-tionary; Communicology: Basic Theory of Communication; Communicology: Sociology ofMass Communication; Communicology: Communication Consulting; Integrated communi-cations: Advertising, Public Relations, Branding; Integrated Communications: Legal Regu-lation in Advertising, Public Relations and Journalism; Integrated Communications: Masscommunication and Media Planning. On the author's suggestion, these modules of disciplineswere included as basic (mandatory) in the third-generation standard for bachelors in the fieldof Advertising and Public Relations by the Russian Ministry of Education and Science.

The activities of the chief editor and the head of scientific school at the World EconomicForums and the International Scientific and Practical Conferences made it possible to sharethe experience with the world's leading scientists involved in communicology research, aswell as to strengthen the status of communicology as the new interdisciplinary science. An

Felix I. SHARKOV, Chief Editor of the journal Commu-nicology, Doctor of Social Sciences, Professor, Head ofthe Department of Public Relations and Media Policy,Deputy Director of the Institute of State Service andHuman Resources of the Russian Presidential Academy ofNational Economy and Public Administration (RANEPA).

Honored Scientist of the Russian Federation. HonoredWorker of Higher Professional Education of the RussianFederation. President of the International Academy ofCommunicology.

Phone: +7 499 956-05-01, E-mail: sharkov_felix@mail.ru

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INTRODUCTORY ARTICLE

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interdisciplinary scholar team was assembled and a scientific journal of the same name wascreated. The members of the Editorial Board are the leading communicologists of Russia andother countries. The creative team developed the concept of the journal in which theory andpractice fruitfully coexist, and both distinguished scientists and novice authors (students,postgraduate students, doctoral candidates) have the opportunity to publish their articles. Aspecial section Approbation: Publications of Applicants for Degrees was created for noviceauthors.

The journal consists of basic columns and special columns, dedicated to the theme issue,which merge in an integral information and communication space and allow to solve profes-sional problems productively and creatively. The Editorial Board is working hard to make ourjournal more interesting and informative. Besides the traditional printed version of the journal(ISSN 2311-3065 (print), the research papers are published in the electronic journal Com-municology, registered in Paris under a separate index ISSN 2311-3332 (online).

Studying different areas of communicology, the Editorial Board takes into account bothSoviet and post-Soviet research experience, as well as the experience of other countries.Under the heading Foreign Authors the materials in Russian, English and other languages arepublished, enabling the authors to convey to the reader the actual idea in their native lan-guage. I believe that our journal will open new horizons to its readers, contribute to their per-sonal and professional growth, and most importantly, will affect the quality of education ineach educational institution, in which it will come to be read. Apart from the articles of thejournal, there is a wide range of educational materials (textbooks, complexes, programs,courses) on various fields of communication disciplines in the library of the journal.

The journal will help us to establish partnership with readers, provide self-education andself-development of the teaching staff and will generalize their communicative experience.

I wish the journal and the authors to succeed in fundamental research and to upgrade thecommunication models and systems in all spheres of society with communication practices.The next issue will be dedicated to communications in the political sphere of society.

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ETHNO-CULTURAL COMMUNICATION

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COMMUNICOLOGY

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COMMUNICOLOGY

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ETHNOCULTURAL COMMUNICATION: AUTHORITIES AND CIVIC SOCIETY FACE NEW CHALLENGIES

Interview with ZORIN, V. Yu.

ZORIN, Vladimir Yuryevich, Doctor of Political Sciences, Professor, Member of the PresidentialCouncil on Interethnic Relations, in 2001-2004 Minister supervising national policy.Address: 32A, Lenin prospect, Moscow, Russia, 119991.Tel.: +7(495) 938-0019. E-mail: v.y.zorin@mail.ru

Annotation. Distinguished Russian government official and a scholar discusses ways to achievecivic peace and interethnic accord in modern Russia and its individual regions, considers ap-proaches to complicated problems of building the nation and perspectives of federative structureof the country.

Keywords: ethnocultural communication, civic society, interethnic relations, subjects of the Fed-eration, polyethnicity, polyconfessionality, ethnic migration policy.

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COMMUNICOLOGY

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COMMUNICOLOGY

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1,4 7,1 19,7

1,3 5,4 24,0

1,2 2,6 45,3

1,0 7,5 13,2

0,7 1370,5 0,05

0,6 72,8 1,0

0,53 34,2 1,5

mag-comm04-2014_ 1 13.05.2014 10:09 30

31

, 650 - . : 30% , , .

, . , , [10].

- ? [14]:

4. : ? (%)

, , , -, , , , , . , , - , .

, - , , . , , - , . , , . , - , , , , -, .

1 99,0 6 91,0

2 98,0 7 76,0

3 97,0 8 71,0

4 96,0 9 64,0

5 94,0 10 39,0

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, , , . -, , - , . - -- , - , , , .

(99,0%) (91,0%) , - , (98,0%), (97,0) (96,0%) , - , 25 40% .

, , - . , . , , 30 . . , , - , , [15].

, , - . , , - . , : , , , [16]., , , , , .

, . -, , , , , , [12, .1].

- , , , . , , 2011-2015 , - 2013-2020 - . .. [17], : , .

, -

mag-comm04-2014_ 1 13.05.2014 10:09 32

33

, , , (), .

: , , , , , - , .

-, , - , . - . 2013-2020 .

, , - , 6 . . 2012 25 - . 71 , , -, , , -, , - [10, .5].

, , , - . , , . , , - - [18], -, .

, . - : , , , . - , - , .

mag-comm04-2014_ 1 13.05.2014 10:09 33

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, - . - . - . - , , , 22 , [10].

- , - , - - , .. . , - . 2012 19 , 600 . , - 5 . [10, .10-11].

. , : - 2013 , - 5%. , -. 5% , .

- - . - : , , 15 , - 5 . , - -, , , - [10].

. , 9 . .. 2013 [19].

. , -, , -, , , , . ,

mag-comm04-2014_ 1 13.05.2014 10:09 34

35

, , , .

.. , - , - . , , . - .

, - , - . , , , - , , .

1. . : -

/ . . ., 2003.2. 2025 :

16 2012 . 1666. ., 2012. . 3.3. .. : // . 2012. 23 .4. // . 2013. 9. . 42.5. .. -

// . 2012. 2. . 15.6. . // .

2012. 4. . 48-54.7. ., . : / . . ., 2012.8. (6 2013 .)

. ., 2013. . 4.9. . ., 200810. 10 2013 . -

: (6 2013 ., . ). I. . ., 2013. . 6.

11. -: (6 2013 ., . ). II. . ., 2013. . 39.

12. (6 2013 .) . ., 2013. . 5.

13. . // . - 2014. 13 ; - . // . 2014.- 27 ; . ! // . 2014.-5 .

14. ? // . 2013. 5-12 . . 12.15. . : // .

2013. - 6. . 130-145; . : // . 2014. 25 .

16. . 7 , // . 2013. 5-12 . . 12.

17. .. // . 2012. 27 .18.

- , , . , , , 2011 .. .

19. .. // . 2013. 27 - 3 .

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RUSSIAN LANGUAGE IN MODERN INFORMATION SPACE: ETHNOCULTURAL ASPECT

Author: NAZAROV A.D.

NAZAROV A.D. - Doctor of Historical Sciences, Professor, Deputy Head of the Public Relationsand Media Policy Department, the Institute of State Service and Human Resources of the RussianPresidential Academy of National Economy and Public Administration (RANEPA), member of theRussian Academy of Natural Sciences.Address: 84, Vernadskogo prospect, Moscow, Russia, 119571.Tel.: 8(916)337-30-60. E-mail: helena_nazarova@mail.ru

Abstract. The article analyses the role and place of Russian language and its prospects in theglobal informational space. The variety of national structure and regional specifics of the populationof Russia, historical experience of ethno-cultural and interreligious cooperation, preservation anddevelopment of traditions of the people, living in its territory, undoubtedly, are the common her-itage of the whole Russian nation, serve as a factor of strengthening of the Russian statehood, de-fine the state and positive vector of further development of the interethnic relations in the RussianFederation. The work of the executive authorities on satisfaction of educational and ethno-culturalneeds of the Russian compatriots living abroad is also studied in the article.

Keywords: Russian language in Russia and abroad, ethno-cultural space, language policy, Russ-ian-language schools, ethnomigratory processes.

References1. RankurLaferrier, D. Rossiya i russkie glazami amerikanskogo psikhoanalitika: v poiskax nacionalnoy iden-

tichnosti / per. s angl. M., 2003. [Rancourt Laferrier, D. (2003) Russia and the Russians in the American psy-choanalysts eyes : In search of the national identity / Tr. from English. Moscow]

2. Strategiya gosudarstvennoy nacionalnoy politiki RF na period do 2025 goda: utverzhdena ukazom prezi-denta RF ot 16 dekabrya 2012 g. 1666. M., 2012. S. 3. [The strategy of the State National Policy of the Russ-ian Federation for the period up to 2025: Approved by Presidential Decree of 16 December 2012 1666. M.,2012. P. 3.]

3. Putin V.V. Rossiya: nacionalnyy vopros // Nezavisimaya gazeta. 2012. 23 yanvarya. [V.V. Putin. (2012)Russia: the national question / / Nezavisimaya Gazeta. January 23].

4. Kakie yazyki nazyvayut rodnymi naibolshee chislo lyudey // Vokrug sveta. 2013. 9. S. 42. [Which lan-guages are called native by the greatest number of people // Around the World. 2013. 9. P. 42.]

5. Shvetsova L.I. Russkiy yazyk dolzhen stat nadezhnoy cementiruyushhey osnovoy budushchegoevraziyskogo soyuza // Etnodialogi. 2012. 2. S. 15. [L.I. Shvetsova. (2012) Russian language should becomea reliable basis for the future Eurasian Union // Etno-dialogues. 2. P. 15.]

6. Zyazikov M. K voprosu o roli russkogo yazyka v usloviyakh globalizacii // Zhizn nacionalnostey. 2012. 4.S. 48-54. [Zyazikov M. (2012) The role of the Russian language in the context of globalization // The life of nation-alities. 4. Pp. 48-54.]

7. Tangi, A., de. Velikaya migraciya: rossiya i rossiyane posle padeniya zheleznogo zanavesa / per. s fr. M.,2012. [A. Tangi, de. (2012). The Great Migration: Russia and the Russians after the fall of the Iron Curtain / Tr.from French. Moscow]

8. Rekomendacii uchastnikov kruglogo stola v gosdume rf (6 iyunya 2013 g.) po teme zakonodatelnoe obe-spechenie razvitiya russkogo yazyka v sovremennom informacionnom prostranstve. M., 2013. S. 4. [Recom-mendations of the "round table" in the State Duma (6 June 2013) on "Legislative provision of the Russian languagedevelopment in the information space". M., 2013. C. 4.]

9. Russkiy yazyk v novykh nezavisimykh gosudarstvakh. M., 2008. [Russian language in the newly independentstates. Moscow, 2008]

10. Materialy pravitelstvennogo chasa v gosdume RF 10 aprelya 2013 goda / Zakonodatelnoe obespechenierazvitiya russkogo yazyka v sovremennom informacionnom prostranstve: Materialy kruglogo stola v gosdumeRF (6 iyunya 2013 g., g. Moskva). Chast I. Publikacii v zhurnalax. M., 2013. S. 6. [The materials of "government

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hour" in the State Duma, April 10, 2013 / Legislative provision of the Russian language in the informational space:Proceedings of the "round table" in the State Duma (June 6, 2013 , Moscow). Part I. Publications in journals. M.,2013. P. 6.]

11. Zakonodatelnoe obespechenie razvitiya russkogo yazyka v sovremennom informacionnom prostranstve:Materialy kruglogo stola v gosdume RF (6 iyunya 2013 g., g. Moskva). Chast II. Statisticheskaya informaciya. M., 2013. S. 39. [Legislative provision of the Russian language in the informational space: Proceedings of the"round table" in the State Duma ( June 6, 2013, Moscow). Part II. Statistical information. M., 2013. P. 39.]

12. Rekomendacii uchastnikov kruglogo stola v gosdume RF (6 iyunya 2013 g.) po teme zakonodatelnoeobespechenie razvitiya russkogo yazyka v sovremennom informacionnom prostranstve. M., 2013. S. 5. [Rec-ommendations of the "round table" in the State Duma (6 June 2013) on "Legislative provision of the Russian lan-guage in the informational space". M., 2013. P. 5.]

13. Sukhova I. Coyuz nerushimyy migrantov golodnykh // Moskovskiy komsomolets. 2014. 13 marta; KuzminV. Yazyk do pasporta dovedet// Rossijskaya gazeta.- 2014.- 27 marta; Brusnev M. Ya russkiy by vyuchil tolko zaeto!// Komsomolskaya pravda.- 2014.- 5 marta i dr. [Sukhhova I. The Hungry Migrants Workers Union / /Moskovsky Komsomolets. - 2014. - 13 March; Kuzmin V. The language can bring you the passport / / RossiyskayaGazeta. - 2014. - 27 March; Brusnov M. I would have learned Russian just for that! / / Komsomolskaya Pravda. -2014. - March 5, etc.]

14. Nuzhno li vashim detyam izuchat russkiy yazyk?// Russkiy reporter. 2013. 5-12 dekabrya. S. 12.[Do your children need to learn the Russian language? // Russian reporter. - 2013 . - December 5-12. - P. 12.]

15. Starchenko R. Polozhenie russkogo yazyka v Krymu: tekushhaya situaciya // Vestnik rossiyskoy nacii. 2013. - 6. s. 130-145; Shkel T. Nachali s russkogo: V Moskve vozmushheny yazykovymi resheniyami novykhvlastey Kieva // Rossijskaya gazeta. 2014. 25 fevralya. [Starchenko R. The Russian language in Crimea: thecurrent situation / / Herald of the Russian nation. - 2013. - 6. - P. 130-145; Shkel T. They started with Russian:Moscow outraged " linguistic decisions" of the new authorities in Kiev / / Rossiyskaya Gazeta. - 2014. - 25 Febru-ary.]

16. Emelyanenko V. 7 voprosov Armenu Smbatyanu, diplomatu i chinovniku o russkom yazyke kak myagkojsile // Russkij reporter. 2013. 5-12 dekabrya. S. 12. [Emelianenko V. 7 questions to Armen Smbatyan, diplo-mat and functionary, about the Russian language as the "soft power" // Russian reporter. 2013. - December 5-12. P. 12.]

17. Putin V.V. Rossiya i menyayushhiysya mir // Moskovskie novosti. 2012. 27 fevralya. [V.V. Putin. (2012)Russia and the Changing World // The Moscow News. 27 February.]

18. All-Russian social-patriotic and educational society "Russian way", that implements many projects aimedat promoting Russian language and culture, can serve as an example of useful resources creative engagement ofcivil society. In particular, the "Russian way" was one of the initiators of the announcement of the birthday of Alexan-der Pushkin in 2011 to be the day of the Russian Language in Russia.

19. Vystuplenie V.V. Putina v rossiyskom literaturnom sobranii // Literaturnaya gazeta. 2013. 27 noyabrya 3 dekabrya. [Statement of V.V. Putin in the Russian Literary Assembly // Literary Gazette. 2013. November 27 -December 3.]

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: ..

, , : 119991, , , , 32..: 7(495)938-17-44.

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. , , , , - 60- XVIII . XIX -, , 1913 . - [1].

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, - , , , . , , ,

mag-comm04-2014_ 1 13.05.2014 10:09 38

39

[3]. . . , , , , - , , .

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(1952 .) . - 1959 ., , , . 1960- . 70- 14 , , , 44 [4].

-. 1988 1 10 , 1 78, , , , , ,, , , 1 34 . : , -, , , , , , , - 1 [5].

80- - . , . 1989 . 20,6% ( 58,9%), 55,9% (37,5%), 76,5% (96,4%). - CC 8,8% ( 19,5%), 44,5% (66,5%), 53,3% (86,0%) [6].

, - , 60- 80- ., , -, 80- . -. , - , .

2. ,

mag-comm04-2014_ 1 13.05.2014 10:09 39

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, . . , I . - , , - ., - . 1993 . , - . .. .

- , -. , () - . ( ), . , - , , [7]. ?

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mag-comm04-2014_ 1 13.05.2014 10:09 40

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. 43 6 () 3266-1 " " 10 1992 . , - , , - . - [12].

mag-comm04-2014_ 1 13.05.2014 10:09 41

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90- . 90- - , , , - , . . , - , , .

. - ( ) , , , 1989 55. - 9 . , 89 [13]. 39 . , , , (), -, , , , , . , , , , .

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, , - . , , , . -. , , , 4 . , . - , , , 7, .

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mag-comm04-2014_ 1 13.05.2014 10:09 42

43

53%. , , -, . 90- 13%, 45% [14].

- . , - () 40%, 45%, - 60%, 80%. . , , , , 12% 1991 . 50% 2006 ., - 40% [15].

32 . ? - , , - . , 32. 14 , ,

- . - , ,. , , , - - . - -- [16].

4. , () -

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1996 . - - , - () . , - - - () -, () , [17].

mag-comm04-2014_ 1 13.05.2014 10:09 43

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- , . , , , 146 . - 200 , 90, 55, 47, 17, 6. , , 14 .

. , 80- , , , - , . -. 1988-89 . , . - 1988 . - . . 1989 . (- 1680) , - (1650). - , -, , , - , , , . , 1980 - . . 1998 . 47 [18].

-1, 1994 ., 1994-1998 . - , [19]. 1997 . () - () - . 1998-2000 . -2. - 15 -, .

2004 . . - . , , - [20].

70 - . , -

mag-comm04-2014_ 1 13.05.2014 10:09 44

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, 20 . . ? ? - . - , , .

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, . - , : , , - , - . , - , .. [21].

- , -, , . , .., - , () - . , , , -

mag-comm04-2014_ 1 13.05.2014 10:09 45

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80%. , , - . , - , , - , [22].

-, . - , - . , (,), . , . . - - . , .

, - 1990- I , . , , : , - , , - - , 1990- 2000- ; : - - , ; - ; -, [23].

, , , - -. [23, .21]. , - , - , , - . , , - .

mag-comm04-2014_ 1 13.05.2014 10:09 46

47

, [24].

(-) , - , -. - , , , - [25].

1. . , 1883. .42. . . : . // . 2007. 1 (25). . 173, 178.

2. . . ., 1998. .95.3. : , , 1905-1938 . -

. / .:. .1. 1905-1917 . ., 1998; .. : , -, . ., 2001. . 210.

4. . .. . // . 2004. 1 (21). . 81

5. .. :, // . 2011, 8 (39).

6. .. - . 2. 27.08.2001. : http://www.gramota.ru/biblio/magazines/gramota/28-82

7. .. // - - : / . .. , .. .: , 2005. . 44.

8. . . : . :http://mon.gov.ru/dok/fz/obr/3986/

9. : . : www.mon.gov.ru10. www.edu.ru/db-mon/mo/Data/d_06/prm201-1.htm11. .. // -

. . ., 2010, 218. .11. 12. : http://mon.gov.ru/dok/fz/obr/3986/13. , 2010 .14. .. :

, // . 2011, 8 (39).15. , 2010 .16. .. // Finugor 06/07/2011. :

http://finugor.ru/node/2054217. . . 4 11 - // - :

. ., 1998. . 87, 93-96; . ., -, 2008. .21.

18. . ., , 2008. .21.19. () -

// .. - . .2. ., 1995. .5-16.

20. . .5 . // : www.mos.ru; -. ., , 2008. .27.

mag-comm04-2014_ 1 13.05.2014 10:09 47

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21. .. . // . .2003, 1. . 79.

22. .. - - // . , 2002. . 356-357.

23. . 2007. 2 (26). . 20.24. . . ., , 2008. . 4125. . 2007. 2 (26). . 17-40.26. Guidelines on Multicultural Education. Training, Research, Practice, and Organizational Change for Psy-

chologists. (2003) American Psychologists, vol. 58, no 5, pp. 377-402.

THE FEATURES OF EVOLUTION AND THE PROSPECTS OF MULTICULTURAL EDUCATION IN RUSSIA

Author: MARTYNOVA M.Y.

MARTYNOVA Marina Yuriyevna, Doctor of Historical Sciences, Professor, Deputy Director of the In-stitute of Ethnology and Anthropology, the Russian Academy of Sciences.Address: 32a, Leninskiy prospect, Russia, Moscow, 119991.Tel.: 7 (495) 938-17-44.

Abstract: the article is aimed to show the conceptual approaches, global and domestic practicesof education use for society integration and consolidation of different ethnic groups in the nationalcontext, the formation of the civil harmony by education, tolerance and a culture of peace to thewide audience. The author considers the educational practices of civil construction and ethno-cultural identities in different countries, makes recommendations based on best Russian and worldexperience to the heads of educational institutions.

Keywords: multicultural education, national school, learning languages, ethnic and cultural for-mation of the Russian identity, tolerance and inter-ethnic dialogue.

References

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2. Obrazovatelnoe I etnoculturnoe sotrudnichestvo. Opyt Moskvi.M., 1998. [Educational and ethnocultural co-operation. The experience of Moscow. Moscow, 1998].

3. Natcionalnoe obrazovanie v Rossii: kontsepcii, vzgliadi, mnenia 1905-1938. Sbornic dokumentov v 2 chastyah/ M.:INPO. Ch.1. 1905-1917 M., 1998; Jukov V.I. Rossiiskoe obrazovanie: istoki, traditcii, problemi. M., 2001,s.210.[National education in Russia: concepts, views, opinions 1905- 1938. The compilation of documents in 2 vol-umes/Moscow.,2001, p.210].

4. Sm. Martynova M.Y. Polikultyrnoe prostranstvo Rossii I problemi obrazovaniya// AlmanahEtnodialogi.2004/(21).s.81. [See M.Y. Martinova (2004) Policultural space of Russia and problems of educa-tion//Almanac Ethnodialogue. 1(21), p. 81.]

5. Artemenko O.I. Udovletvorenie etnolulturnih obrazovatelnih potrebnostei narodov Rossii: gosydarstvennost, etnich-eskaya identichnost// EvrAziiskii Iuridicheskii jurnal 2011, 8(39).[Artemenko O.I. (2011) The ethnocultural satisfaction ofthe educational demands of Russian people:nationhood, ethnic identity//EuroAsian Juridical journal (2011), 8(39)].

6. Kuzmin M.N. Natcionalnaya schkola Rossii vkontekste gosudarstvennoy obrazovatelnoy I natcionalnoy politiki.Chast 2.27.08.2001// [Kuzmin M.N.(2001) Nacional Russian School in the context of the state educational policy.Volume 2.27/08/2001] Available: http://www.gramota.ru/biblio/magazines/gramota/28-82

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7. Gibatdinov M.M. Perspectivi polikultyrnogo podhoda v prepodavanii kursa Istoria Otechestva//Realizatcianatcionalno-regionalnogo komponenta istoricheskogo obrazovania v natcionalnih respublicah Povoljia I Priuralia:problemi I perspectivi/ Pod red.F.M.Sultanova, M.M. Gibatdinova. Kazan: Institut istorii AN RT, 2005.S.44.[Gibatdinov M.M. (2005) The perspective of policultural approach in teaching the course History of Fatherland (Rus-sia)// Realization of the nacional and regional component of the historical education in national republics of Povoljiaand Priuralia: the problems and perspective/Edited by F.M. Sultanova, M.M. Gibatdinova. Kazan: The Institute ofHistory, Academy of Science, Republic Tatarstan,p.44].

8. Tsit. po tekstu zakona. Istochnik: sait Ministerstva obrazovania I nayki RF. http://mon.gov.ru/dok/fz/obr/3986/[Cited from the law. Source: the web of the Ministry of Education and Science in the Russian Federation. Available:http://mon.gov.ru/dok/fz/obr/3986/]

9. Istochnik: Sait Ministerstva obrazovania I nayki RF www.mon.gov.ru [Source: the web of the Ministry Educationand Science in the Russian Federation. Available: www.mon.gov.ru].

10.Available: www.edu.ru/db-mon/mo/Data/d_06/prm201-1.htm11. Stepanov V.V. Podderzhka yazikovogo raznoobrazia v Rossiiskoi Federatcii// Evropeiskaya yazikovaya hartiya

I Rossiia. Issledovania po prikladnoy I neotlozhnoi etnologii. M., 2010, 218. s.11.[Stepanov V.V. (2010) The supportof the language diversity in the Russian Federation// The European charter and Russia. The research of the appliedand emergency ethnology. Moscow, 218, p.11].

12.Available: http://mon.gov.ru/dok/fz/obr/3986/13. Tekushii arhiv Minobrnauki, 2010.[The current archive of The Ministry of the Education and Science, 2010].14. Artemenko O.I. Udovletvorenie etnoculturnykh obrazovatelnih potrebnostei narodov Rossii: gosydarstven-

nost, etnicheskaya identichnost// EvrAziiskii Iuridicheskii jurnal 2011, 8(39).[Artemenko O.I. (2011) The ethno-cultural satisfaction of the educational demands of Russian people:nationhood, ethnic identity//EuroAsian Juridicaljournal, 8(39)].

15. Tekujii arhiv Miobrazovania, 2010. [The current archive of The Ministry of the Education and Science, 2010].16. Artemenko O.I. Interviyu Rossiskaya gazeta//Finugor 06/07/2011. Internet resurs:

http://finugor.ru/node/20542 [Artemenko O.I. (2011) Interview Russian JournalFinugor 06/07/2011. Available:http://finugor.ru/node/20542].

17. Sm. st. 4 I 11 FZ O natcionalno-kulturnoi avtonomii// Natcionalno-kulturnaya avtonomia: problemi I sujde-nia. M., 1998. S.87,93-96; Integratcia migrantov sredstvami obrazovania. M., Etnosphera, 2008.S.21. [See theFederal Law About national-cultural autonomy article 4 and 11 // National and cultural autonomy: problems andcomments. Moscow, 1998, p.87, 93-96; Integration of migrants by the educational methods, Moscow, Ethnos-phere, 2008. P.21].

18. Integratcia migrantov sredstvami obrazovania. M., Etnosphera, 2008, s.21.[The integration of migrants bythe educational methods. Moscow, Ethnosphere, 2008, p.21].

19. Konceptcia soderzhania obrazovania moskovskih shkol s etnokulturnim (natcionalnim) komponentom obra-zovania // Sostoyanie I perspektivi razvitia uchrezhdenii natcionalnogo obrazovania g.Moskvi. Informatcionno-metodicheskii sbornik. Vypusk 2.M., 1995.S.5-16. [The concept of maintenance moscow schools with ethno-cultural(national) component of the education // The form and perspectives of the development the institutions of nationaleducation in Moscow. Informational and methodical compilation. Volume 2.Moscow, 1995.P.5-16.].

20. Sm.st. 5 dannogo zakona //; Integratcia migrantov sredstvami obrazovania. Moscow, Etnosphera , 2008.S.27.[See the article 5 of this law; www.mos.ru; Integration of migrants by the educational methods, Moscow, Eth-nosphere, 2008, p.27].

21. Sledzvskii I.V. O sostoyanii etnokulturnogo obrazovania v Moskve. // Etnodialogi. Almanah.2003,1.S.79.[Slezdevskii I.V. (2003) About the state of ethnic and cultural education in Moscow. // Ethnodialogues. Al-manac. 2003, 1, p.79].

22. Chernova O.V. Nekotorie aspekty kontekt-analiza programm etnokulturnogo komponenta shkolnogo obra-zovania//Realnost etnosa.Spb,2002.S.356-357.[Chernova O.V. (2002) Some aspects of the content-analysis pro-grams of the school education // The reality of the ethnos. Spb. 2002, pp.356-357].

23. Almanah Ethnodialogi. 2007. 2(26). S.20. [Almanac Ethnodialogues. 2007. 2(26), p.20].24. Sm. Integratcia migrantov sredstvami obrazovania. M., Etnosphera, 2008, s.41. [The integration of migrants

by the educational methods. Moscow, Ethnosphere, 2008, p.41].25. Almanah Ethodialogi. 2007. 2(26). S.20. [Almanac Ethnodialogues. 2007. 2(26), p.17-40].26. Guidelines on Multicultural Education. Training, Research, Practice, and Organizational Change for Psychol-

ogists. (2003) American Psychologists, vol. 58, no 5, pp. 377-402.

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// . , 1994. 1.4. . . ., 1988. . 95.5. .. . ., 1996.6. .. . ., 1994.7. .. . ., 1985.8. .. . ., 1994.9. .. : : (-

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) // IV (, 20-23 2001 .): -. ., 2001.

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13. .. . , 1978.14. .. , 1835. : http// www.heku.ru.15. . (). , 1927.16. Bennett, M. J. (1986) A Developmental Approach to Training for Intercul-tural Sensitivity. International

Journal of Intercultural Relations. Vol. 10, no. 2, pp. 179-196.

TRADITIONS AND INNOVATIONS IN THE ASPECT OF INTERCULTURAL COMMUNICATIONS (EAMPLE: ADIGEI SOCIETY)

Author: TORIA J.N.

TORIA Janna Nodarovna, postgraduate student of the Institute of State Service and Human Resourcesof the Russian Presidential Academy of National Economy and Public Administration (RANEPA).Address: 84, Vernadskogo prospect, Russia, Moscow, 119571.Tel.: +7 (915) 101-0969. E-mail: jannatoria@mail.ru

Abstract: the author considers concepts of tradition and innovation, the brief history of Caucas-sians, the peculiarities of culture, traditions, fundamentals of the Adygei etiquette adyge habze,traditions, adygagye. Values of the Adyghe society are marked in details. The confessional andethnic components of the Adigei society are considered.

Keywords: tradition, innovation, society, culture, Adygei etiquette, adyge habze.

References

1. Zafesov A.X. Religioznye verovaniya adygov: xrestomatiya issledovanij: dlya srednix i vysshix uchebnyx zave-denij // Maykop: AGU, 2001. [Zafesov A.H. (2001) The Religious beliefs of the Adygs: Studies Reader : For secondaryand higher educational institutions. Maikop].

2. Tradiciya; ru.wikipedia.orgtradiciya [Tradition; ru.wikipedia.org> Tradition]3. Hanahu R.A. Fenomen adygage: (k postanovke issledovatelskoj problemy) /r.a. Xanaxu, o.m. Tsvetkov //

Filosofiya i sociologiya v respublike Adygeya. Majkop: izd-vo ARIGI, 1994. 1. [Hanahu R.A. (1994) Adygagephenomenon: (to the research problem ) / R.A. Hanahu , O.M. Tsvetkov / / Philosophy and Sociology of the Republicof Adygea. Maikop, 1].

4. Anchel E. Etom i istoriya, M., 1988. S. 95. [E. Anchel. (1988) Etom and history. Moscow P.95].5. Chistov K.V. Narodnye tradicii i folklore. l., 1996. [Chistov K.V. (1996) Folk traditions and folklore. L.].6. Kairov V.M. Tradicii I istoricheskij process. M.,1994. [Kairov V.M. (1994) Traditions and historical process.

Moscow].7. Osipova O.A. Amerikanskaya sociologiya o tradiciyakh v stranax vostoka M., 1985. [Osipova O.A. (1985) Amer-

ican sociology of the Eastern traditions. M., 1985].8. Orlova E.A. Vvedenie v socialnuyu i kulturnuyu antropologiyu. M., 1994. [Orlova E.A. (1994) Introduction to

Social and Cultural Anthropology. Moscow].9. Hanahu R.A. Tradicionnaya kultura severnogo kavkaza: vyzovy vremeni: (socialno-filosofskij analiz). Maykop,

1997. [Hanahu R.A. (1997) Traditional culture of the North Caucasus: the challenges of time : (Socio-philosophicalanalysis). Maikop].

10. Yerasov B.S. Socialnaya kulturologiya: v 2-x ch. M., 1994. [Yerasov B.S. (1994) Social Cultural Studies: In 2parts. Moscow].

11. Arutyunov S.A. Narody i kultury: Razvitie i vzaimodeystvie. M., 1989. [Arutyunov S.A. (1989) Peoples andCultures: Development and interaction. Moscow].

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12. Lyausheva S.A. Islam i tradicionnaya kultura adygov: (po materialam sociologicheskogo issledovaniya) // IVKongress etnografov i antropologov rossii (Nalchik, 20-23 sentyabrya 2001 g.). Tezisy dokladov. M., 2001. [Lyau-sheva S.A. (2001) Islam and traditional culture of the Adygs. // IV Congress of Russian ethnographers and anthro-pologists. Theses of reports (Nalchik, September 20-23, 2001). Moscow, 2001].

13. Bgazhnokov B.X. Adygskiy etiket //Nalchik: Albrus, 1978. [Bgazhnokov B.H. (1978) Adygei etiquette.Nalchik].

14. Tornau F.F. Vospominanie kavkazskogo oficera, 1835. Internet resurs: http// www.heku.ru. [Tornau F.F.(1835) Memoirs of a Caucasian officer. Available: http / / www.heku.ru.]

15. Dubrovin N. Cherkesy (Adyge). Krasnodar, 1927. [Dubrovin,N. (1927) Circassians (Adyge ). Krasnodar].16. Bennett, M. J. (1986) A Developmental Approach to Training for Intercul-tural Sensitivity. International Journal

of Intercultural Relations. Vol. 10, no. 2, pp. 179-196.

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: ..

, . , , . .: . , , 124683, 11.40..: 8(919) 723-2317. E-mail: kabakhidze@gmail.com

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? - ? , , .. : , . , . , : , , , - , , . -, [4]. , .. . , (), , , .. / , .

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, -, ,, . , . , .., , . , -, . , , , . -, , , - , [6].

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, , , .. , : , , - . . , . , : , - . , - , [11]. . , , .. , - , , : , - , . , [1].

, , - , , . , , / . . -. , , , . : (, ) , - - , - , , , , , , , [2].

, , , , - . , , - .

1. .. . ., 1975. . 61.2. . . . ( ) // . 1989. 6. . 31-42.3. . . ., 1912. . 33.4. .. : . ., 1993. . 285.5. ., ., . - : -

. ., 2010. C. 91. 6. .. . ., 1979. .53. 7. .. : . // , 2013, 1.8. .. . ., 2011. . 56.9. .. . ., 2012. . 244.

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10. .. . ., 1981. . 134. 11. . 1829 . ., 1987. . 109. 12. .. . .: , 1996. . 261 372. 13. .. . ., 1996. . 714.14. Hutchins E. (1995) Cognition in the World. Cambridge.

LINGUISTIC CONTEXT OF INTERETHNIC COMMUNICATION

Author: KABAKHIDZE E.L.

KABAKHIDZE Ekaterina Lvovna, Candidate of Philosophical Sciences, Head of the Department of For-eign Languages and Intercultural Communication, Associate Professor of the Institute of BusinessAdministration of the Moscow City Teacher Training University, Zelenograd.Address: Korpus 11.40, Zelenograd, Moscow, 124683.Tel.: +7(919) 723-2317. E-mail: kabakhidze@gmail.com

Abstract: the article focuses on psycholinguistic, ethnocultural, philosophical aspects of cross-ethnic communication, which is presented physically by language, cognition and metaphysicallyconsists of consciousness, cognitive national world view, culture (expressed in relations sign-sym-bol). The author determines understanding as one of the key issues of cross-ethnic communication.

Keywords: cross-ethnic communication, national consciousness, dialogue of cultures, understanding.

References

1. Berezin F.M. Istoria lingvisticheskih uchenii. M., 1975. S.61. [Berezin F.M.(1975) History of Linguistic Studies.M., p. 61.

2. Bibler V.S. Kultura .Dialog kultur. (Opyt opredelenia) // Voprosy filosofii.1989.-6- s.31-42. [Bibler V.S. (1989)Culture. Dialogue of Cultures (Experience of determination) // Problems of Philosophy. 1989. 6. P. 31-42.

3. Vundt V. Problemy psihologii naroda. M., 1912. S. 33. [Wundt, V (1912). Problems of people`s psychology.Moscow, p. 33].

4. Gumilev L.N. Etnosfera: Istoriya liudey I istoria prirody. M., 1993. S. 285. [Gumilev L.N. (1993) Ethnosphere:history of people and the history of nature. Moscow, p. 285].

5. Zinchenko,V., Pruzhinin, B., Shchedrina, T. Istoki kulturno-istoricheskoy psihologii: filosofsko-gumanitarniikontekst. M., 2010. P.91. [Zinchenko, V., Pruzhinin, B., Shchedrina, T. (2010) The origins of cultural-historical psy-chology: philosophical and humanitarian context. Moscow, p. 91].

6. Luria A.R. Yazik I soznanie. M., 1979. S.53. [Luria, A.R. (1979) Language and consciousness. Moscow, p. 53].7. Mamedov, N.M. Fenomen kulturi: opyt tcelostnogo osmysleniya // Vestnik MGADA, 2013, 1. [Mamedov,

N.M. (2013) The Phenomenon of culture: the experience of thinking. // Herald MGADA, 1].8. Mamardashvili M.K. Soznanie I tsivilizatsiya. M.,2011. S.56. [Mamardashvili M.K. Consciousness and civiliza-

tion. Moscow: ABC, 2011. p. 56].9. Rubinstein S.L. Byitie I soznanie. Spb., 2012. S.244. [Rubinstein S.L. (2012) Existence and consciousness.

St. Petersburg, p. 244].10. Lev Tolstoy. Voyna I Mir. M., 1981, s. 244. [Leo Tolstoy (1981) War and Peace. Moscow, p. 134].11.Schleiermacher, F. Akademicheskie rechi 1829 goda. 1987. S. 109. [Schleiermacher, F. (1987) Academic

speeches in 1829. Moscow, p. 109].12. Shpet, G.G. Psihologiya sotsialnogo bytiya. M., Voronezh, 1996. S. 261-372. [Shpet G.G. (1996) Psychology

of social existence. Moscow, pp. 261 372].13. Yung K.G. Psihologocheskie tipy. Moscow. S.714. [Yung K.G. (1996) Psychological Types. Moscow, p. 714].14. Hutchins E. (1995). Cognition in the World. Cambridge

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- - ( ): 119571 , , , 84..: 8(926)398-88-08. E-mail: plehman@mail.ru

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- , - 2020 , 12 2009 . N 537 [2]. - . , - , , - - .

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- , - , - .

, - , , - , - - .

- ( - [7], [8]) , - , , , , , , .

, [3] - , - - () . , , , , .

1. : - 15 1996 . N 909. ., 1996

2. 12 2009 . N 537 - 2020 . 4912, 12 2009.

3. " - (2014 2020 )":- 20 2013 . N 718. ., 2013.

4. 2025 : 19 2012 . N 1666. ., 2012.

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7. : 2106 (XX) 21 1965 . United Nations, Treaty series, vol. 660,p.240-266.

8. . 1 1995 . : http://www.coe.ru/20Russian/FCNM.php

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ETHNIC AND CULTURAL DIVERSITY OF RUSSIA AS AN IMPORTANT ELEMENT OF ITS INTERNATIONAL IMAGE (PROGRAM-TARGETED APPROACH)

Author: GAFAROV R.R.

GAFAROV Rustam Rafikovich postgraduate student at the Department of public relations and mediapolicy, Institute of state service and human resources of the Russian Presidential Academy of NationalEconomy and Public Administration (RANEPA).

Abstract: multicultural and multi-ethnic structure of the population of Russia requires a complexapproach to solving the problems associated with maintaining ethnic and cultural diversity. Com-plicated territorial division of Russia requires the coordinated interaction of federal and regional au-thorities. This can be achieved through comprehensive federal programs. Their successfulimplementation creates a positive image of Russia in the international arena.

Keywords: ethnic and cultural diversity, the international image of Russia, interethnic relations, tar-get-oriented approach, the multiethnic people of Russia.

References

1. Kontseptsiya gosudarstvennoy natsionalnoy politiki RF. M., 1996. [Concept of the State National Policy ofRussia: - Approved by Presidential Decree June 15, 1996 N 909. Moscow. 1996].

2. Strategiya natsionalnoy bezopasnosti Rossiyskoy Federacii. M., 2009. [The National Security Strategy of theRussian Federation to 2020: Approved by the Presidential Decree of May 12, 2009 N 537. Moscow. 2009].

3. Federalnaya tselevaya programma Ukreplenie edinstva rossiyskoy natsii I etnokulturnoe razvitie narodovRossii (2014-2020 gg.). M., 2013. [Federal target program "Fortification of the unity of the Russian nation andethno-cultural development of peoples of Russia (2014 - 2020 years)". Approved by RF Government Decree of Au-gust 20, 2013 N 718. Moscow. 2013]

4. Strategiya gosudarstvennoy natsional'noy politiki Rossiyskoy Federatsii na period do 2025 goda. M., 2012.[The strategy of the state national policy of the Russian Federation for the period to 2025. Approved by the Presi-dential Decree of December 19, 2012 N 1666. 2012. Moscow].

5. Kontseptsiya gosudarstvennoy politiki Rossiyskoy Federatsii v otnoshenii rossiyskogo kazachestva. M., 2008.[Concept of State Policy of the Russian Federation in relation to the Russian Cossacks. Approved by the Presidentof the Russian Federation on July 2, 2008 N-1355 Pr. 2008. Moscow].

6. Federal'nyy zakon ot 5 dekabrya 2005 g. N 154-FZ "O gosudarstvennoy sluzhbe rossiyskogo kazachestva".[Federal Law of December 5, 2005 N 154-FZ "On State Service of the Russian Cossacks". 2005. Moscow].

7. Mezhdunarodnaya konventsiya o likvidatsii vsekh form rasovoy diskriminatsii:- Prinyata rezolyutsiyey 2106(XX) General'noy Assamblei OON ot 21 dekabrya 1965 goda. [International Convention on the Elimination of All Formsof Racial Discrimination: - Adopted resolution 2106 (XX) of the UN General Assembly December 21, 1965 UnitedNations, Treaty series, vol. 660, p.240-266].

8. Ramochnaya konventsiya Soveta Yevropy o zashchite prav natsi onal'nykh men'shinstv:- Prinyata 1 fevralya1995 goda.- Strasburg, 1995. [Council of Europe framework convention on the protection of national minorities -Adopted on 1 February 1995. - Strasbourg, 1995] Available: http://www.coe.ru/20Russian/FCNM.php

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