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Page 1: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

copy Copyright 2017 Cogo Interactive LLC All Rights Reserved

Thursday January 18 18

copy Copyright 2017 Cogo Interactive LLC All Rights Reserved

Thursday January 18 18

copy Copyright 2017 Cogo Interactive LLC All Rights Reserved

Thursday January 18 18

Expert Internet Marketing Strategy

Social Media Marketing amp Policy

Search Engine Optimization

Website Development

Seminars amp Webinars

Inbound Marketing

Multimedia

Services

Thursday January 18 18

Social MediaTraining

Thursday January 18 18

LookingattheBigPictureisImportantToYourBusinessStrategy

Thursday January 18 18

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 2: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

copy Copyright 2017 Cogo Interactive LLC All Rights Reserved

Thursday January 18 18

copy Copyright 2017 Cogo Interactive LLC All Rights Reserved

Thursday January 18 18

Expert Internet Marketing Strategy

Social Media Marketing amp Policy

Search Engine Optimization

Website Development

Seminars amp Webinars

Inbound Marketing

Multimedia

Services

Thursday January 18 18

Social MediaTraining

Thursday January 18 18

LookingattheBigPictureisImportantToYourBusinessStrategy

Thursday January 18 18

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 3: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

copy Copyright 2017 Cogo Interactive LLC All Rights Reserved

Thursday January 18 18

Expert Internet Marketing Strategy

Social Media Marketing amp Policy

Search Engine Optimization

Website Development

Seminars amp Webinars

Inbound Marketing

Multimedia

Services

Thursday January 18 18

Social MediaTraining

Thursday January 18 18

LookingattheBigPictureisImportantToYourBusinessStrategy

Thursday January 18 18

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 4: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Expert Internet Marketing Strategy

Social Media Marketing amp Policy

Search Engine Optimization

Website Development

Seminars amp Webinars

Inbound Marketing

Multimedia

Services

Thursday January 18 18

Social MediaTraining

Thursday January 18 18

LookingattheBigPictureisImportantToYourBusinessStrategy

Thursday January 18 18

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 5: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Social MediaTraining

Thursday January 18 18

LookingattheBigPictureisImportantToYourBusinessStrategy

Thursday January 18 18

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 6: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

LookingattheBigPictureisImportantToYourBusinessStrategy

Thursday January 18 18

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 7: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Online Marketing Strategy

Thursday January 18 18

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 8: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Rise Above the Noise

Thursday January 18 18

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 9: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Social an Integral Part of Strategy

Thursday January 18 18

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 10: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Social Media is for Leads amp Sales

Thursday January 18 18

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 11: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Generate targeted leads

Generate website traffic

Top of mind brand recognition

Increase search engine rankings

Build email opt-in list

Digital generation - clients employees employers

Business Growth

Thursday January 18 18

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 12: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Google considers social media outreach when ranking

Thursday January 18 18

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 13: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Why

Thursday January 18 18

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 14: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

49AreKeyDecisionMakers

61ProfessionalsUseasTheirPrimaryProfessionalNetwork

40UsersCheckLinkedInonaDailyBasis

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 15: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

LinkedinisaPowerfulMarkegtngTool

Worldrsquoslargestprofessionalnetworkingsite-500+millionusers

VeryeffecPveinconnecPngwithpastemployerscolleaguesclassmates

Includesahugedatabaseofcompaniesofallsizes

OffersapowerfulsearchtooltotargetclientopportuniPes

CompaniesuseLinkedintoresearchcompaniestheyareconsidering

GooglelovesLinkedin

Thursday January 18 18

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 16: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

The Future is Digital

Thursday January 18 18

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 17: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

What We Will Cover

Thursday January 18 18

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 18: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

LinkedinisaPowerfulMarkegtngTool

Thursday January 18 18

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 19: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Importance of a Complete Linkedin Profile

Thursday January 18 18

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 20: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

All-Star Status = Powerful Attractive Credible

40 times more likely to come up in searches

Fewer than half of LinkedInrsquos users have complete profiles

When people are considering working with you they will search Google amp LinkedIn to learn more about you

With a complete profile you look more professional and have more credibility

Thursday January 18 18

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 21: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Start with an All-Star Personal Profile

Use custom background

Use custom URL

Use multimediaThursday January 18 18

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 22: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Start with an All-Star Personal Profile

Thursday January 18 18

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 23: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Profile - Fill Out Summary

Get found in Google searches

Thursday January 18 18

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 24: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Profile example

Profile - Skills amp ExpertiseGet found in Linkedin searches

Thursday January 18 18

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 25: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Profile - Recommendations (Support You and Your Work)

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 26: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 27: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Profile - Integrate Multimedia

video

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 28: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 29: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Add Multi-Media Content

httpwwwslidesharenetlinkedindid-you-know-you-can-add-rich-media-to-your-profile-on-linkedin

Thursday January 18 18

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 30: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Include in Profile

Headlinethatdescribeswhatyoudo

ThoroughlyfilloutSummarysecPon-GoogleSearches

PresentaPonsVideosWhitePapers

AwardsRecogniPon

CerPficaPons

RecommendaPons

IncludeTopSkillsinSkillsampExperienceSecPon

Thursday January 18 18

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 31: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Profile - Submit Profile URL

Googlecomwebmasterstoolssubmit-url

Thursday January 18 18

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 32: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Thursday January 18 18

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 33: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Grow Your Network

Thursday January 18 18

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 34: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Grow Network amp Build Credibility

Join relevant Groups

Thursday January 18 18

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 35: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Network- Grow Connections Through Existing Email

Thursday January 18 18

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 36: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Joining Groups

Thursday January 18 18

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 37: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Network- Stay in Touch With Connections

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 38: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 39: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 40: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 41: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Create a Company Page

Thursday January 18 18

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 42: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Create a Company Page

Thursday January 18 18

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 43: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Use Slideshare

Thursday January 18 18

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 44: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Sponsor Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 45: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 46: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Promote Content

Thursday January 18 18

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 47: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Promote Content

Thursday January 18 18

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 48: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

ItHelpsYoutoEstablishThoughtLeadership

BuildsTrustampCredibility

GreatforGe`ngFoundinSearches

BuildsBrandAwareness

DifferenPatefromCompePPon

MakeityourContentHub

Blogs

Companyupdates

CuratecontentfromInfluencers

Create a Company Page

Thursday January 18 18

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 49: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Create a Company Page

httpwwwcogointeractivecomhow-to-create-the-perfect-linkedin-company-page

Thursday January 18 18

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 50: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Valuable amp Relevant Content = Thought Leadership

Thursday January 18 18

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 51: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

10 pieces of content consumed before purchasing

Earns permission to sell

Builds thought leadership

Develops loyal customers

Differentiates from competitors

Drives engagement and leads

Why is Content So Important

Thursday January 18 18

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 52: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Are You Speaking to Your Audience

Thursday January 18 18

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 53: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

What problems do you solve

Share articles blog links relevant to your target prospect

Photos amp Video

Infographics on Process

Checklists

Slideshare Presentations

When Sharing Content- Address Pain Points

Thursday January 18 18

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 54: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

ldquoLikerdquoothercontent

Shareawiderangeofcontent

Leavehelpfulcomments

Addresspainpointsandhowtofix

Updateoeenwithcontentthatinformshelpsdoesnrsquotlsquosellrsquo

EngageNetwork

Thursday January 18 18

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 55: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Multi-media Content -Sticky amp SEO

Thursday January 18 18

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 56: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Success Stories

Testimonials

Articles from industry

Blog posts

Newsletter articles

Share social media posts

General Content Types

Thursday January 18 18

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 57: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Popular Content Types

Thursday January 18 18

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 58: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Where to Find Content

Thursday January 18 18

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 59: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Content Curation amp Automation

Feedlycom-contentfeed

Hootsuitecom-auto-publishcontenttoyoursocialnetworks

70-YourContent-(Updatestatus1xdayBlog1xweek)

30-SharedContent

Thursday January 18 18

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 60: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Content Curation

Thursday January 18 18

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 61: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Content Ideas

Thursday January 18 18

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 62: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

AdvanceSearchToolonLinkedin

Feedlycom

InfluencersinIndustry-klearcom

Content Resources

ContentSharedinGroups

Thursday January 18 18

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 63: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

8020 rule

80 - information

20 - promotional

Thursday January 18 18

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 64: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Where and How to Post

Thursday January 18 18

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 65: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Post on Newsfeed

Thursday January 18 18

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 66: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Post on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 67: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 68: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Publish ArticlesPosts on Publishing Platform

Thursday January 18 18

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 69: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Publish on Group Pages

Thursday January 18 18

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 70: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Engage GroupNetwork- Ask Questions

Source Alex Pirouz

Questions stimulate engagement

Your question can elicit great feedback

Discussion is posted on Group feed

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 71: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Measure using Linkedin Analytics

Thursday January 18 18

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 72: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Measure using Linkedin Analytics

Thursday January 18 18

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 73: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Publishing Calendar-Organize Content

Thursday January 18 18

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 74: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

BuildYourPipeline

Thursday January 18 18

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 75: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 76: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Use Advanced Search Tool

Thursday January 18 18

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 77: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Use Advanced Search Tool

Thursday January 18 18

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 78: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Lead Generation - Targeting People

Thursday January 18 18

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 79: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Always Personalize Engagement

Thursday January 18 18

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 80: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Network- Introductions

Source Anthony JJohnson

Thursday January 18 18

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 81: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Company Search

Thursday January 18 18

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 82: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Group Search

Thursday January 18 18

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 83: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Automate Process

Source Anthony JJohnson

Thursday January 18 18

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 84: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Sales Navigator

Source Anthony JJohnson

Thursday January 18 18

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 85: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Next StepsGet Found amp build out your profile to ldquoAll Starrdquo status

Build Network and reach out to everyone you meetknow amp invite them to connect

Strategically reach out to contactsprospects with personalized invitations

Build Thought Leadership by sharing relevant content and feed it to profile publish

Feed your network with relevant content amp calls to action

Build Sales Leads using the advanced search tool to target amp segment

Key to success is personalizing your content

Add them to your sales funnel

Review httpsbusinesslinkedincommarketing-solutionsmarketing-case-studies

Thursday January 18 18

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 86: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Use marketing tool

applications

Create a vanity URL

Create a profile header

Add ldquoFollowrdquo and ldquoSharerdquo

badges on websiteblog

newsletter

Broadcast company news

Claim and populate your

Company page

Reinforce how you are

different

Add video testimonials

Consistently generate content

that solves problems

Measure your progress using

Google amp LinkedIn Analytics

Use multimedia to highlight projects case studies

Ask forgive

recommendations

Join and market to relevant LinkedIn Groups

Use LinkdInrsquos powerful search

tool for lead development

Generate valuable content that

gets shared

Feed updates and blog posts

via RSS feed to network and

Groups

Use publishing calendar to

organize content

Publish articles on Linkedinrsquos

publishing platform

Determine strategy amp goals

Start or weigh in on Group

Discussions

Reach out to leads using

in mail

Use Social media to build your

email list

Create a contact form to

collect leads in database

Remember the 8020 rule

when developing content

Publish case studies

testimonials white papers

Upload video testimonials

Create a company page

Use the search feature to

target people groups companies

LinkedIn Checklist

Thursday January 18 18

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 87: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

LinkedIn Resources bull How Linkedin Uses Linkedin for Marketing

bull How to Write a Legendary LinkedIn Profile Summary

bull A Beginnerrsquos Guide to Publishing on LinkedIn Pulse

bull How to Write Your First Blog Post on the LinkedIn Publishing Platform

bull Three Steps to Writing The Perfect LinkedIn Summary

bull 12 Tips to improve your work experience section on LinkedIn

bull Everything You Need To Know About LinkedIn Endorsements

bull 6 Step Guide To Asking For Recommendations On LinkedIn

bull How to Get a High-Quality LinkedIn Recommendation [ + Email Template]

bull 8 Steps To Attract More Clients With LinkedIn

bull Set up Your LinkedIn Profile for Success

bull How to Improve Your SEO With LinkedIn and SlideShare

bull How to Use LinkedIn to Become a Networking Superstar

bull How to Write the Best LinkedIn Headline (and Why it Matters)

Thursday January 18 18

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 88: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

Follow Up

Download Presentation at cogointeractivecomlinkedin-workshop

Call for Consulting Services-703-885-8406

Download Resources at cogointeractivecom

Leave Peg Recommendation on Linkedin

Thursday January 18 18

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 89: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

linkedincompegmcdermott

Thursday January 18 18

linkedincompegmcdermott

703-885-8406

Thursday January 18 18

Page 90: © Copyright 2017 Cogo Interactive, LLC All Rights Reserved ...info.tabboards.com/Marketing/BOSS Presentations/Using LinkedIn to... · Profile - Fill Out Summary Get found in Google

linkedincompegmcdermott

703-885-8406

Thursday January 18 18