© csr asia 2011 iso 26000 richard welford csr asia
TRANSCRIPT
© CSR Asia 2011
ISO 26000
Richard Welford
CSR Asia
www.csr-asia.com
ISO26000: Now we know what CSR is not
It is not about:
1. Giving away money: Philanthropy is mentioned once
2. Planting a few trees
3. PR photo opportunities
4. Feeling good and being a caring organization
But be warned:
• It is a standard but it is for guidance only
• It is not currently certifiable• It is not only for businesses• It is an ongoing process and
not a ‘quick fix’• Use the standard to guide your
material activities and for communications
• You cannot use ISO26000 without engaging your stakeholders
The rationale for social responsibility
1. Brand and reputation
2. Attract and maintain employees, customers, clients
3. Employee commitment, morale productivity
4. Interest from investors and the financial community
5. Relationships with companies, government, the media, suppliers, peers, customers, communities
= Stakeholders!
The context
• Emphasis on sustainable development• A participative, open, stakeholder inclusive
process leading to a standard agreed by over 90 countries
• Representation from developed and developing countries, civil society organizations, labour organizations, government and business
• Global recognition and support• The ISO brand• The most definitive and wide-ranging
definition of social responsibility yet published
• A challenging standard that widens traditional definitions of responsibility
Seven principles of Social responsibility
Accountability
Transparency
Ethical behaviour
Respect forstakeholder
interests
Respect for the rule of law
Respect for international norms
of behaviour
Respect for human rights
Recognizing socialresponsibility
Seven core subjects Organizational
governance
Human rights
Labour practices
The environment
Fair operating practices
Consumer issues
Community Involvement & development
Related actions and expectations (issues)
Relationship of the organization’s
characteristics to social responsibility
Understanding the social responsibility of
the organization
Voluntary initiatives on social responsibility
Communication on social responsibility
Reviewing and improving the organisation’s actions and practices related to social
responsibility
Enhancing credibility regarding social
responsibility
Stakeholder identificationand engagement
Practices for integrating social
responsibility throughout the
organization
Integrating social responsibility into the organization
Principles: Accountability
• Accountability for its impacts on society and the environment
• The organization should accept and encourage scrutiny
• Accountability imposes an obligation to be answerable to stakeholders
Principles: Transparency
• An organization should be transparent in its decisions and activities that impact on society and the environment
• Clear, accurate and complete disclosure of policies, decision-making and activities
Principles: Ethical behaviour
• An organization should behave ethically at all times based on principles of honesty, equity and integrity
• The organization should promote ethical conduct by:– developing governance structures that promote ethical
conduct– identifying, adopting and applying its own standards of
ethical behaviour– encouraging and promoting good standards of ethical
behaviour– establishing oversight mechanisms– establishing mechanisms for reporting of violations
Principles: Respect for stakeholder interests
• An organization should respect, consider and respond to the interests of its stakeholders
• The organization should:– Identify its stakeholders– Respond to the needs of its stakeholders– Recognize the legal rights and legitimate
interests of stakeholders– Consider the views of stakeholders that may
be affected by a decision even if they have no formal role in the governance of the organization
Principles: Respect for the rule of law
• An organization should accept that respect for the rule of law is mandatory
• The organization should:– comply with legal and regulatory
requirements– ensure that is relationships and activities
fall within the intended and relevant legal framework
– remain informed of legal obligations– periodically review compliance
Principles: Respect for international norms of behaviour
• In countries where national law or its implementation does not provide for minimum environmental or social safeguards, an organization should strive to respect international norms of behaviour
• In situations of conflict with international norms of behaviour, and where not following these norms would have significant consequences, an organization should, as feasible and appropriate, review the nature of its activities and relationships within that jurisdiction
Principles: Respect for human rights
• An organization should respect human rights and recognize their importance and their universality
• Organizations should be careful not to be complicit in human rights abuses
Recognizing core subjects
Organizational governance
Human rights
Labour practices
Fair operating practices
Consumer issues
The environment
Community involvement and
development
Materiality:
Identification of relevant issues
Assess significance of impacts
Consider impacts on stakeholders and their concerns
Consider ‘sphere of influence’
Broadening the boundaries of responsibility?Community involvement and development issues
1. Community involvement and engagement
2. Education and culture
3. Employment creation and skills development
4. Technology development and access to appropriate technology
5. Wealth and income creation, poverty alleviation
6. Community and public health
7. Social investment (including philanthropy)
Not considered
Strategic focus:Including performance indicators
and measurement
Impacts clarified incommunications
Policy clarified in communications
Relevance/importance to business
Impo
rtan
ce t
o st
akeh
olde
rRecognizing core subject areas:
Materiality matrix and communications
Crucial
Little importance
Crucial
Consider your ‘sphere of influence’
Core business activities Value
chainsCommunityinteraction
Public policy &
advocacy
Communication on social responsibility
Characteristics of information relating to social responsibility
Understandable
Responsive
Accurate
Balanced
Timely
Available
Demonstrate accountability and transparency
Disclosure of information relating to social responsibility
Demonstrating how the organization meets it commitments
Raising awareness inside and outside the organization
Providing information about significant impacts
Helping to engage stakeholders
Enhancing the organization’s reputation
The role of communications in social responsibility
What are leading companies already doing?
• Understanding the expectations of ISO26000
• Training and capacity building, including all different functions, across the organization
• Assessing their own CSR strategies against ISO26000 Principles and Core Subject Areas
• Gap analysis: Strengths and weaknesses• Determining materiality of issues based on
stakeholder priorities• Aligning policies and reporting with
ISO26000
Strategic social responsibility
Capacity building (Training)
Communications(Reporting)
Validation
Strategy
Assessment
Materiality check(Materiality matrix)
Principleschecklist
Issuesevaluation
StrengthsGapsRisks
Opportunities
StakeholderReview Panel
Stakeholderengagement
Capacity building (Training)
The future:
• We now have a challenging, but workable definition of social responsibility with global credibility – this will help you define your responsibilities
• Greater links with communities and the development agenda
• Links between ISO26000, transparency and new modes of reporting and communications
• Embedding stakeholders into governance structures
• Your social responsibility activities will be judged against ISO26000
