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CURRICULUM VITAE

DR. FRANCISCO OSVANILSON DOURADO VELOSO

Corso Canal Grande 52 Apartment 4ModenaItaly

Table of ContentsPERSONAL INFORMATION..............................................................................................7

EDUCATION....................................................................................................................7

PROFESSIONAL EXPERIENCE...........................................................................................8

Language Proficiency......................................................................................................8

RESEARCH......................................................................................................................9Research Statement...............................................................................................................9LIST OF COMPETITIVE RESEARCH GRANTS............................................................................11

Research Grants (As Pi)...........................................................................................................11RESEARCH GRANTS (AS CO-I)..................................................................................................11

RESEARCH DISSEMINATION..................................................................................................12Articles....................................................................................................................................12Book Chapters........................................................................................................................14Edited Journal Volume............................................................................................................15Book Review Chapter.............................................................................................................15Invited Talks, Seminars and Workshops.................................................................................15Peer-Reviewed Conference Papers.........................................................................................17

TEACHING.....................................................................................................................22Teaching Philosophy.............................................................................................................22Feedback on Teaching Quality..............................................................................................23

SFQ results 2010-2016 (see Appendix 1)................................................................................23Observation Form for Peer Review of Teaching Practice, official document to qualitatively supplement SFQ evaluation....................................................................................................24

Practice and Contribution to Teaching..................................................................................24Teaching regular courses........................................................................................................24

Academic Supervision..........................................................................................................26Phd Thesis............................................................................................................................26

MA Dissertation......................................................................................................................27Undergraduate Capstone Project Supervision........................................................................28Undergraduate Research Programme Supervision.................................................................29

Curriculum Development.....................................................................................................29Design, implementation and programme leadership of the Minor in European Studies.......29Development of new subjects and revision of existing subjects.............................................30Guided study..........................................................................................................................31TA Mentorship........................................................................................................................31Mentoring junior researchers and WIE experience................................................................32

SERVICE........................................................................................................................33Committees and Panels........................................................................................................33Community/Cultural Promotion Service...............................................................................34PhD Examiner.......................................................................................................................35M.Phil. Thesis (Oral Defense) Examiner:...............................................................................35PhD Dissertation Confirmation Examiner:.............................................................................36B.A. Final Year Project Defense Examiner:............................................................................37Academic Event Organization...............................................................................................38

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Service to the Linguistic Community.....................................................................................38Editorial Board Membership...................................................................................................38Review of journal articles.......................................................................................................39

Awards.................................................................................................................................39Staff Development...............................................................................................................39

Appendix 1: Student Feedback Questionaire (SFQ) Report............................................42

Student Feedback Questionnaire ENGL1C09 (2015)......................................................44

Appendix 2: Quantitative Analysis of Semiotic Properties in Comic Books (system network for the study of page-layout)..........................................................................49

Appendix 3 Teaching Material Sample..........................................................................53Syllabus : ENGL1C09 Understanding Comics: Culture and Art................................................53Assignment Guidelines: 1C09 Understanding Comics: Culture and Art..................................58Rubrics for ENGL1C09 Understanding Comics: Culture and Art..............................................59

Appendix 4: Departmental Academic Advisor report on the Minor in European Studies.....................................................................................................................................61

Appendix 5: Student Unsolicited Feedback...................................................................64

Appendix 6: Student Solicited Feedback............................................................................68

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CURRICULUM VITAE

Francisco Osvanilson Dourado Veloso

PERSONAL INFORMATION

Date of birth: 26 September 1971

Nationality: Brazilian

ID: Br Passport YC127256; HK Permanent ID: R867053(5)

EDUCATION

2002-2006 Ph.D. in English/Applied LinguisticsDissertation: “Never awake a sleeping giant…”: A multimodal analysis of Post 9-11 Comic Books.Supervisor: Prof. José Luiz MeurerScholarship: CAPES (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, equivalent to RGC/HK)Awarded by: Federal University of Santa Catarina (Universidade Federal de Santa Catarina - UFSC, Brazil)

2000-2002 M.Phil. in English Language and Literature: Applied LinguisticsDissertation: Us vs. Them: A Critical Analysis of Superman - Peace on Earth Supervisor: Prof. José Luiz Meurer Scholarship: CAPES (Coordenação de Aperfeiçoamento de Pessoal de Nível Superior; equivalent to RGC/HK)Awarded by: Federal University of Santa Catarina (Universidade Federal de Santa Catarina - UFSC, Brazil

1995-1997 M.A. in Reading and Writing: Aspects of LiteracyAwarded by: Federal University of Acre (Universidade Federal do Acre, UFAC, Brazil)

1991-1995 B.A. in English Language and LiteratureAwarded by: Federal University of Acre (Universidade Federal do Acre, UFAC, Brazil)

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PROFESSIONAL EXPERIENCE

My strong sense of commitment to the activities I engage in is reflected in a small pool of long-term jobs I have had. Even though not all of them were academic, I find it important to list them here, because each of them contributed to my process of developing an ethical behaviour and working culture. For each one of these jobs, I most fortunately met administrators who mentored me, who taught me not only the tasks and daily routine of a bank or an airline, but also inspired me to pursue new challenges and develop critical and problem-solving skills. 2018-2018 Visiting Professor (Associate Professor level)

Department of Linguistic and Cultural Studies, University of Modena and Reggio Emilia (UNIMORE) (12 March to 11 June 2018).

2010-2017 Assistant Professor Department of English, The Hong Kong Polytechnic University

2007-2010 Assistant Professor (tenured; under unpaid leave)Department of Language and Literature, Federal University of Acre (Universidade Federal do Acre – UFAC) Brazil

2002-2006 Lecturer (tenured)Department of Language and Literature, Federal University of Acre (Universidade Federal do Acre – UFAC) Brazil

2000-2001 English Language Teacher CNA English Language Institute, Florianopolis, Brazil

1996-1998 Visiting LecturerDepartment of Language and Literature, Federal University of Acre(Universidade Federal do Acre – UFAC) Brazil

1996-1999 English Language Teacher & School Pedagogical Coordinator CNA English Language Institute, Rio Branco, Brazil

1991-1996 Flight Dispatch ControlVARIG Brazilian Airlines, Brazil

1990-1991 Administrative Manager AssistantEconomico Bank Corporation

Language ProficiencyEnglish: proficiency in speaking, listening, reading and writingPortuguese: proficiency in speaking, listening, reading and writingSpanish: high-intermediate level in speaking and listening, writing and readingFrench: intermediate level in speaking and listening; low-intermediate level for writing and readingItalian: low-intermediate level in speaking, listening and reading; basic in writing.

RESEARCH

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Research Statement

In recent years there has been a rising interest in studying creative industry artifacts such as music, film and comicbooks, examining content – the ideological representation of reality, or form – how different semiotic resources such as language and pictures (and therefore color, page layout, sound, editing, for instance) are deployed in the meaning-making process. My research is situated within this collective effort to discuss what has been established as ‘multimodal documents’, and how they construe meanings, focusing on comicbooks, an important asset in the creative industry as it generates high profits not only in the film industry but also through a variety of merchandising.

Comicbooks have been more traditionally studied from either a cultural, historical or literary perspectives, and only recently they have started being more widely examined from a linguistic perspective. In this context, I have addressed methodological issues regarding how to discuss meanings in comicbooks based on empirical data. In Veloso (2014), for instance, I propose that any discussion on multimodality should be grounded on strong evidence provided by empirical results. As such, in the past seven years, I have thus focused on the investigation of (i) the semiotic resources used in the creation of meanings in comics, (ii) developing an annotation scheme to develop a systematic methodology for the study of static, multimodal narratives, (iii) examined the construction of meanings and shifts in semiotic resources in comics diachronically and (iv) the constitutive power of language and discourse as part of the social fabric, through research projects on comics, media and healthcare communication.

My research has been supported by three external competitive grants from the Research Grants Council of Hong Kong (RGC): (i) GRF (General Research Fund) 2015-2017 for “Text-image relations: An empirical investigation of the semiotic labour of comicbooks”, (ii) RGC Joint Research Scheme Germany/Hong Kong project on “Complexity in visual communication: a diachronic case study of the comic book as multimodal document” 2013-2014 and the RGC Direct Allocation grant “Comic Books as Meaning-making Systems: The Construction of the Enemy/Other”. These three external grants had as foundation the Dean’s Reserve grant “A Multimodal Discourse Analysis of Marvel's Civil War” 2012-2014, that gave me the opportunity to run pilot studies and build my track record for more competitive grants such as GRF. Below I highlight some of the impact my work has had in the field, with potential applications.

(1) The multimodal discourse analysis project on Marvel’s Civil War allowed me to start conceptualizing and designing a methodology to study comics through a systematic annotation scheme (see Veloso & Bateman, 2013; Veloso, forthcoming). Exploring the textual organization of comics as static narrative led me to submit a conference paper entitle Comic book adaptation and the cultural industry: The Hulk (2003) (see my CV, Conferences, 2012e) and resulted in a paper discussing semiotic relations between comics and film (Bateman & Veloso, 2013) a timely discussion when the creative industry has seen a strong synergy between film and comics, a relationship that involves large profits but also overlapping the use of meaning-making resources. This has produced a rich site for investigation and teaching.

(2) For the comics as meaning-making system project, I have strengthened collaboration with Prof. John Bateman, at the University of Bremen, one of the biggest authorities in applied linguistics and

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multimodality, in order to develop an annotation scheme for the annotation of comic page layout, an achievement which was crucial to being granted the GRF project 2015-2017 to expand the research scope. The projects have provided me with results that were reported in several publications and served as data for articles in preparation. Veloso (2014), for instance, discusses the importance of empirical data analysis for studies in multimodality, an article that has been included in an online list of basic literature in the area of multimodality. Extensive results are reported in Bateman et al. (2016), where we provide fine-grained details on the annotation scheme for page layout and the quantitative analysis of semiotic properties in comics as multimodal artefacts. Discussions on representation, based on a social semiotic approach have also resulted in discussions on the use of comics in the classroom (Veloso, 2012) and expanded to media studies (Veloso, 2013; Cimolin, Hoffman & Veloso, 2012) and healthcare communication (Slade et al., 2015).

(3) In the current GRF project, I have applied digital tools to annotate a corpus of 1260 pages published between 1940 and 2009, testing the inter-coder reliability of the annotation scheme that has led to refine categories (in preparation), where I report on page-layout annotation results focusing on semiotic transformation of the gutter in the diachronic study.

(4) I have used the extensive knowledge acquired and produced through my research projects to inform my teaching and service, producing pedagogical material and using it as the basis for the design of a Minor in European Studies and related subjects (see my CV).

(5) My current research already indicates several points for future research development that will also provide relevant teaching material and curriculum development, and the potential for interdisciplinary investigation; design a system network for annotation and analysis of spreads – data has been identified and prepared for the task; further develop the annotation scheme for content analysis and explore contemporary themes, with particular interest in the representation of fear in comics; develop and substantiate the concept of comics as cultural archeology, initially explored in Veloso (accepted for publication in Linguistics and Human Sciences) and to be further developed in forthcoming papers.

Below I include the factual information required to corroborate with my research trajectory.

LIST OF COMPETITIVE RESEARCH GRANTS

Research Grants (As Pi)

Project title Funding body/scheme Amount (HK$) and duration

A Multimodal Discourse Analysis of Marvel's Civil War

Dean’s Reserve, Faculty of Humanities, The Hong Kong Polytechnic University (PolyU)

HKD 150,000.00

01-SEP-2011 to 29-AUG-2014

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Comic Books as Meaning-making Systems: The Construction of the Enemy/Other

Research Grant Council (RGC), Direct Allocation; Newly Recruited Junior Academic Staff

HKD 199,999.00

17-SEP-2012 to 14-SEP-2015

Complexity in visual communication: a diachronic case study of the comic book as multimodal document

Research Grant Countil (RGC); Germany/Hong Kong Joint Research Scheme; Hong Kong.

In collaboration with Prof. John Bateman (University of Bremen), DAAD, Germany/Hong Kong Joint Research Scheme; Germany

HKD 89,600.00

01-JAN-2013 to 31-DEC-2014

Critical thinking in the classroom: Analyzing articles from The Economist weekly magazine.

Department of English, PolyU HKD 100,000.00

13-JAN-2014 to 08-JAN-2016

Text-image relations: An empirical investigation of the semiotic labour of comicbooks

Research Grant Council (RGC ); General Research Fund (GRF); Hong Kong

PolyU; Central Research Grant

GRF/RGCGov No.: PolyU 154050/14H

HKD 572,492.00

HKD 68,499

01-JAN-2015 to 31-DEC-2017

Total 1,180,590 (€121,521.04)

RESEARCH GRANTS (AS CO-I)

Project title Funding body/scheme Amount (HK$) and duration

Effective Clinical Handover Communication: Improving Patient Safety, Experiences and Outcomes


HKD 376,000.00

01-SEP-2012 to 31-DEC-2015

Emergency Communication: Analysing the Significance of Interpersonal Meanings during Clinician-patient Interaction

Department of English, The Hong Kong Polytechnic University

HKD 80,000.00

01-JUL-2012 to 30-JUN-2015

Discursive mechanisms of persuasion in TV advertisements: A social semiotic model

Department of English, The Hong Kong Polytechnic University

HKD 91,817.66

01-SEP-2013 to 28-FEB-2015

The Patient Journey through Accident and Emergency Departments: The Critical Role of Communication


HKD 150,000.00

01-SEP-2013 to 31-DEC-2015

Emergency Communication: An Ethnographic and Statistical Analysis of Clinicians and Patient’s Perception of Communication Effectiveness in Accident and Emergency Department

Department of English, PolyU HKD 80,000.00

01-SEP-2011 to 01-JUL-2014

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Total 777,817.66 (€80,052.96)

RESEARCH DISSEMINATION

Articles

Veloso, Francisco O. D., Bateman, JOhn and Lau, Yan Ling. (in preparation a) On semiotic development in comics: The case of the grouted gutter. Manuscript to be submitted to Studies in Comics. Intelect LTD.

This paper mines the emergence of the gutter in comics as a semiotic element that contributes to the narrative. Drawing on empirical data analysis of comics published between 1940 and 2009, this paper departs from a literature review on the structure of mosaics as visual arts to argue that comics deploy in the gutter a technic borrowed from mosaic, that of grouting the empty space between tiles for aesthetic purposes. However, comics have developed beyond the aesthetic function to make use of gutter grouting to convey information and therefore contribute to the narrative. A first draft of this paper with around 5,000 words is planned for submission in July 2018.

Veloso, Francisco O. D. (in preparation b; manuscript to be submitted to Critical Inquiry SRJ H Index 50). “You can’t have 100 percent security and also have 100 percent privacy and zero inconvenience”: Marvel Civil War’s and the discourse of acceptance. SAGE Journals.

A first draft of this paper is nearly ready with around 7,000 words at present, planned for submission in May 2018.

Veloso, Francisco O. D. and Bateman, John A. (submitted). Page design as a medium of communication: a corpus-based study of visual style in comics and graphic novels. Manuscript to be submitted to European Journal of Communication. SRJ H Index 45.

This paper reports results from my GRF (2015-2017) project on the complexity of page-layout in comicbooks. The data has been analyzed using statistics and we have draft all the sections of the paper. We are currently looking at different ways of mining the data using different ways to calculate and cross-reference results. This paper currently contains about 6,500 words and is planned for submission in May.

Matthiessen, Christian & Veloso, Francisco O. D. (forthcoming). “Real” and imaginary worlds in children’s fiction: The Velveteen Rabbit. Semiotica - De Gruyter Mouton. SJR H Index: 26.

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Veloso, Francisco O. D. (forthcoming). Comicbooks as cultural archeology: Gender representation in Captain America during WWII. Journal of Linguistics and Human Sciences. Equinox.

Chen, Fung-hua, Veloso, Francisco. (2017). Chronological knowledge mapping analysis of multimodal discourse studies: Case study of core journals at home and abroad. China Academic Journal Electronic Publishing House, pp. 154-166. DOI：10.16067/j.cnki.35-1049/c.2017.06.015

Bateman, John, Veloso, Francisco, Wildfeuer, Janina, Cheung, Felix Hiu Laam, Guo, Nancy Songdan. (2016) An open multilevel annotation scheme for the visual layout of comics and graphic novels: Definitions and design. Digital Scholarship in the Humanities, Oxford: Oxford University Press. doi:10.1093/llc/fqw024. Online ISSN: 2055-768X, 01 June 2016; Print ISSN: 2055-7671, Volume 32, Issue 3, 1 September 2017, pp. 476-510. (Impact Factor 2015: 0.525). SJR H Index: 5 (journal has changed its name in 2015).

Veloso, Francisco O. D. (2016). The electoral photograph reloaded: A social semiotic approach. Letras, Santa Maria, v. 26, n. 52, p.73-87, Jan./June 2016. Open Journal System. CAPES Brazil Qualis B (ranking available at academia.edu); Open Journal System (OJS 2.3.7.0).

Veloso, Francisco O. D. (2015). (Re)Produzindo o terror: Uma análise da série Guerra Civil [(Re)Producing terror: An analysis of the Civil War saga ]. Nona (9a) Arte: Revista Brasileira de Pesquisas em Histórias em Quadrinhos, volume 4, n. 2. São Paulo: University of São Paulo Press. ISSN -2316-9877. CAPES Brazil Qualis B (ranking available at academia.edu); Open Journal System (OJS 2.3.7.0).

Slade, Diana, Chandler, Eloise, Pun, Jack, Lam, Marvin, Matthiessen, Christian, Williams, Geoff, Espíndola, Elaine, Veloso, Francisco, Tsui, KL, Tang, SYH, Tang, Ks. (2015). Effective healthcare worker-patient communication in Hong Kong accident and emergency departments. Hong Kong Journal of Emergency Medicine, Vol. 22(2), March 2015, pp. 69-83. SCIJOURNAL.ORG Impact Factor: 0.167. SJR H Index: 8.

Veloso, Francisco O. D. & Bateman, John. (2013). The multimodal construction of acceptability: Marvel’s Civil War comic books and the PATRIOT Act. Critical Discourse Studies. Published online 16 July 2013; Volume 10, Issue 4, pp. 427-443, DOI:10.1080/17405904.2013.813776. CAPES Brazil Qualis A2 (available at academia.edu); SJR H Index: 15.

Bateman, John & Veloso, Francisco O. D. (2013). The semiotic resources of comics in movie adaptation: Ang Lee’s Hulk (2003) as a case study. Studies in Comics, Volume 4, Number 1, pp. 135-157. Doi: https://doi.org/10.1386/stic.4.1.135_1 . Published 1 April 2013.

Veloso, Francisco O. Dourado. (2008). Us vs. Them: A Critical Analysis of Superman - Peace on Earth. In: 35 IFSC International Systemic-Functional Conference, 2008, Sydney.Proceedings of ISFC 35: Voices around the world. Sydney: The 35th ISFC Organizing Committee, pp.302 – 307. ISBN 97809805447.

Veloso, Francisco O. Dourado & Meurer, JL. (2007) Definindo o outro: análise visual de uma revista em quadrinhos pós onze de setembro. Cadernos de Letras da UFF. , v.33, pp. 125 - 136, ISSN 1413-053X. CAPES Brazil Qualis B (available at academia.edu); Open Journal.

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https://doi.org/10.1386/stic.4.1.135_1

Veloso, Francisco O. Dourado. (2007). Representação multimodal do 11-9 em histórias em quadrinhos. In: Proceedings of the I Congresso Internacional da ABRAPUI, 2007, Belo Horizonte - MG. Ed. ABRAPUI. Belo Horizonte: UFMG, v. 1, p. 1 – 10. ISBN 9788577580.

Veloso, Francisco O. Dourado. (2004). Constructing identities: a visual analysis of a post 9-11 comic book story. In: First International Conference on CDA, 2004, Valencia. Approaches to Critical Discourse Analysis. Valencia: Universitat de València, Servei de Publications, 2004. v.1. p.1 – 11. ISBN 8437061539.

Book Chapters

Veloso, Francisco O. D., Feng, Dezheng. (forthcoming). “The end is near”: Negative attitude and fear in public discourse. In: Jana Pelclova and Wei-lun Lu (org.). Persuasion in public discourse: Cognitive and functional perspectives. Amsterdam and Philadelphia: John Benjamins, pp. 390-417.

Veloso, Francisco. O. Dourado. (2014). Pesquisa em multimodalidade: Por uma abordagem sociossemiótica. [Research in multimodality: For a social-semiotic approach] IN: Adair Vieira Gonçalves & Wagner Rodrigues Silva. Visibilizar a Linguística Aplicada: Abordagens teóricas e metodológicas. Campinas, SP: Pontes, pp. 155-180.

Veloso, Francisco O. D. (2013). A (re)construção da realidade: a clonagem da informação. IN: Marina Keiko Nakayama, Luiz Otávio Pimentel, Fabíola Wüst Zibetti e João Alfredo Ziegler Filho (ed.). Ciência, tecnologia e inovação: Pontes para a segurança pública. Florianópolis, SC: FUNJAB, pp. 73-90. ISBN: 978-85-7840-136-8.

Veloso, Francisco O. D. (2012). Comic books and the construction of reality: A critical approach in the classroom. In: Christina DeCoursey (Ed.). Language Arts in Asia: Literature and Drama in English, Putonghua and Cantonese. Cambridge, UK: Cambridge Scholars Publishing, pp. 83-102. ISBN (10): 1-4438-3669-9, ISBN (13): 978-1-4438-3669-2. ENGL Journal List: Category B.

Cimolin, Jean Paulo, Hoffman, Maria Helena. & Veloso, Francisco O. D. (2012). Mídia e segurança pública. In: Maria Helena Hoffman & Rodrigo Hammerschmidt (eds). Segurança pública: Diálogo permanente. Florianopolis, DIOESC, 2012. ISBN 978-85-64210-34-9.

Veloso, Francisco O. Dourado. (2003) Seeing through the eyes of Superman: A critique on Alex Ross & Paul Dini's Superman - Peace on Earth. In: Telma Gimenez (Ed.) Ensinando e Aprendendo Inglês na Universidade: Formaçao de Professores em Tempos de Mudança. Londrina : ABRAPUI, pp. 391-397. ISBN 8589797015.

Edited Journal Volume

Heberle, Viviane and Veloso, Francisco O. D. (guest editors). (2013). Studies in Multimodality. Journal Ilha do Desterro. No. 64, pp. 001-272, Jan/Jun 2013. CAPES Brazil Qualis A1 (ranking available at academia.edu), Google Scholar Metrics h5-index 4; h5-median 6 (70% co-editorship, blind peer-reviewed).

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Book Review Chapter

Veloso, Francisco O. D. (2013). Linguistics and the study of comic books, Frank Bramlett (ed.), (2012). Studies in Comics, Volume 4, Number 1, pp 210-211. Doi:10.1386/stic.4.1.135-1.

Invited Talks, Seminars and Workshops

Veloso, Francisco O. D. (2018). Comics studies as an academic field in the 21st Century: Challenges and opportunities. Keynote speaker. Semana Internacional de Quadrinhos da UFRJ [International Comics Week at UFRJ – Federal University of Rio de Janeiro, Brazil]. May 8 th to 11th, 2018.

Veloso, Francisco O. D., Nervino, Esterina. “Clothes mean nothing until someone lives in them": fashion as/and pop culture. Fashion Film Festival Milano Screening and Seminar. 7 November 2017, 7-9pm, Center for the Arts, The Hong Kong University of Science and Technology.

Veloso, Francisco O. D. Data-Driven Multimodal Analysis: How are women represented in Captain America comics during WWI? Departmental Seminar at the Post-Graduate Programme in English (Applied Linguistics and Literature), Federal University of Santa Catarina – UFSC, Florianópolis, Brazil, 23 August 2017.

Bateman, John and Veloso, Francisco O. D. From creative freedom to empirical studies via qualitative descriptions: Annotation schemes for comics and graphic novels. Departmental Seminar, Department of English (5-6h30pm, AG433), PolyU, 6 March 2017.

“Celebrating Umberto Eco” Symposium. Talks by Dr. Francisco Veloso (Umberto Eco and Cultural Semiotics: The Case of Social Media) and Italian actress Elettra de Salvo, followed by the screening of “The Name of The Rose”. Organized by the Italian Institute of Culture in collaboration with the Minor in European Studies. PolyU, 23 October 2016.

Veloso, Francisco O. D. Production and materiality in complex multimodal documents: A diachronic investigation of the comicbook page. Invited Departmental Seminar at the Post-Graduate Programme in English (Applied Linguistics and Literature), Federal University of Santa Catarina – UFSC, Florianópolis, Brazil, 24 August 2016.

Veloso, Francisco. Beyond entertainment: Comics as socio-semiotic artifacts. 2nd Guangdong University of Foreign Studies-PolyU Forum on Multiliteracies, Guangzhou, China, 19 – 21 May 2015.

Workshop (6 hour postgraduate seminar) Comics as Complex Multimodal Documents: Annotation and Analysis. Invitation through the Visiting Scholar Program 2014 at the Catholic University of Valparaiso, Chile. 12 to 17 December 2014.

Workshop on Comics and English for the Official Languages Division, Civil Service Bureau Hong Kong, 23 January 2014, 3 hours.

This workshop was organized as an invitation from the Official Languages Division, after a senior office attended my talk at the 2nd Conference on Applying Language Arts. The Languages Division invites speakers to deliver lectures on current topics to keep translating staff up-to-date with culture and knowledge in different fields.

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Veloso, Francisco & Wildfeuer, Janina. Towards the systematic analysis of comicbooks: Annotations and interpretations. Departmental Seminar Series, Department of English, PolyU, 13 September 2014.

Veloso, Francisco O. D. What is mode? Exploring the creation of meanings in a comicbook narrative. Invited talk at Nanjing University of Information, Science and Technology, 16 October 2013.

Veloso, Francisco O. D. A (re)construção da realidade: a clonagem da informação [Cloning information: The (re)construction of reality]. II International Seminar on Science, Technology and Innovation in Public Security. Centro de Ensino da Polícia Militar CEPM (State Police Education Centre) and Universidade Federal de Santa Catarina (UFSC), 7-9 August 2013.

This international event held speakers from Brazil, Italy, Spain and Hong Kong, with a record registration number of 600 people, among academics and professionals in the areas of technology and public security. The event had full media coverage and interviewed was conceded to a national TV channel identified as PolyU plenary speaker.

Veloso, Francisco. Comic books and the construction of reality: an educational perspective. 1st

Conference on Applying (Putonghua/English) Language Arts. PolyU. Hong Kong. 4-5 June 2011.

Veloso, Francisco. The establishment of forestship: the multimodal discourse of tourism and the construction of identity. Invited speaker. Pearling Session. City University. Hong Kong. 19 November 2010.

Peer-Reviewed Conference Papers

Veloso, Francisco O. D. Semiotic affordance in comicbooks as complex multimodal artefacts: A diachronic study from 1940 to 2010. 6th Discourse Conference. Multimodal Research Centre; Auckland University of Technology; Institute of Culture Discourse & Communication; University of New Zeland. Auckland, NZ, 6-9 December 2017. (accepted).

Veloso, Francisco O. D. On Methodology and Semiotic Affordance: Comicbooks as Complex Multimodal Artifacts. 18th AILA World Congress of Applied Linguistics. Universidade Federal do Rio de Janeiro – UFRJ (Federal University of Rio de Janeiro), Rio de Janeiro, Brazil, 23-28 July 2017.

Veloso, Francisco O. D. A case of geometric transformation: A systematic annotation of page-layout from 1940 to 2010. 8th International Graphic Novel and Comics Conference, University of Dundee/University of Glasgow, Dundee and Glasgow, Scotland, 26-30 June 2017.

Veloso, Francisco O. D. Damsels in distress or instrument of male heroism: History and gender in WWII super-hero comics. I Coloquio Internacional en Narrative Gráfica: Memoria y el olvido en el comic, manga y roman graphique. México City, México, 5-6 April 2017.

Veloso, Francisco O. D. Semiotic Potential in Comicbooks: Page Layout as a Multimodal Production . 8 International Conference on Multimodality (8ICOM), University of Cape Town, South Africa, 7-9 December 2016.

Veloso, Francisco and Cheung, Hiu Laam. Reverse-engineering comics: The comicbook page as a complex semiotic system. Hong Kong Association of Applied Linguistics (HAAL) Conference, PolyU, 11 June 2016.

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Veloso, Francisco. Marvel’s Civil War as a graphic narrative on pragmatism vs. idealism: policies, feelings and the social imagination. Symposium Narrativity and Beyond, Hankuk University of Foreign Studies, Seoul, South Korea, 29 April 2016.

Veloso, Francisco O. D. Violence and Discourse in the Media. Eurasia-Pacific Uninet (EPU) Conference on “Global Studies”, Organized by Eurasia-Pacific Uninet and FH/PolyU, at PolyU, 7-8 October 2015.

Veloso, Francisco. HQs como artefatos multimodais complexos: Por uma descrição sistemática de quadrinhos. 3rd. International Conference on Comics, University of São Paulo (USP), 18-21 August 2015.

Veloso, Francisco. Towards a corpus-based approach to the organization of visually complex storytelling. Poster presentation at the Digital Humanities Summer School, Oxford University, UK, 20-24 July 2015.

Veloso, Francisco. Beyond entertainment: Comics as socio-semiotic artifacts. 2nd GDUFS-PolyU Forum on Multiliteracies. Guangdong University of Foreign Studies, Guangzhou, China, 19-20 May 2015.

Veloso, Francisco. Villains in World War II: A social semiotic approach to comics and gender . Conference Men of War: Masculinity and War in the 20 th Century (Performing Masculinity), PolyU, Hong Kong, 15 May 2015.

Veloso, Francisco. Candidates in the making: Political photos as public discourse. Third Forum on Applied Linguistics, Guangdong University of Foreign Studies, Guangzhou, China, 6-7 December 2014

Veloso, Francisco. A diachronic investigation of the comic book page: On the use of language in captions. 5th International Graphic Novel and Comics Conference, British Library, London, UK, 18-20 July 2014

Veloso, Francisco. On the complexity of comics as multimodal artifacts: towards a systematic description of comics. International Conference on Multimodality (7ICOM), Hong Kong, PolyU, 11-13, June 2014.

Veloso, Francisco & Bateman, John. "A not very civil war: effecting attitude changes via visual narrative". The Ethics of War and Conflict in Graphic Narratives (EAAS) , The Hague, Netherlands, 3-6 April 2014.

Veloso, Francisco O. D. & Qi, Qi. “The State’s grip on the economy has been tightening”: Reflections on critical reading in the language classroom. 9th International Symposium on Teaching English at Tertiary Level, Zhejiang University, PTCLS/PolyU, Tsinghua University. Hangzhou, China. 18-19 October, 2013.

Veloso, Francisco O. D. An investigation of semiotic modes on the comicbook page. Free Linguistics Conference 2013. The Hong Kong Polytechnic University, 27-28 September 2013.

Veloso, Francisco. O discurso de aceitação: uma análise da série Guerra Civil. 2a. Jornada Internacional de Histórias em Quadrinhos, Universidade de São Paulo, 20-23 August 2013.

Veloso, Francisco. "A foreword on the use of verbal language in comics". Multisemiotic Talks MUST5, PolyU, Shenzhen, China, 21-22 July 2013.

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Veloso, Francisco. Marvel’s Civil War and the Patriot Act: A socio-semiotic investigation . International Comics and Graphic Novel Conference, University of Glasgow and Dundee, 24-28 June 2013.

Slade Diana, Matthiessen Christian M.I.M., Pun Jack, Espindola Elaine, Veloso Francisco, Lam Marvin, Fung Andy (2013). The linguistic challenges of doctor-patient communication in emergency department. 2nd International Symposium & Roundtable, Hong Kong Polytechnic University, Hong Kong (24th June, 2013).

Veloso, Francisco & Bateman, John. The multimodal construction of acceptability: Marvel’s Civil War comic books and the PATRIOT Act. Workshop on Comics, Bremen University, Germany, 24 April 2013.

Veloso, Francisco. Terrorism (and gender)in comics: An analysis of DC Comics’ Aaron and Ahmed. 2nd Conference on Applying (Putonghua/English) Language Arts. PolyU. Hong Kong. 2-3 October 2012.

Veloso, Francisco. The enemy/other in Marvel’s comic book Civil War: a social semiotic approach to the study of comics. 6h International Conference on Multimodality (ICOM), Institute of Education, London, 22 to 24 August 2012.

Veloso, Francisco. Registerial cartography of comics. 23rd European Systemic Functional Linguistics Conference and Workshop. University of Bologna, Bertinoro, Italy, 9 th to 11th July 2012.

Slade Diana, Matthiessen Christian M.I.M., Pun Jack, Espindola Elaine, Veloso Francisco, Lam Marvin, Fung Andy. Doctor-patient communication in hospital emergency departments: the Australian and Hong Kong contexts. 23rd European Systemic Functional Linguistics Conference, University of Bologna, Bertinoro, Italy, 9th to 11th July, 2012.

Veloso, Francisco & Bateman, John. Comic book adaptation and the cultural industry: The Hulk (2003) as a case study. 3rd International Comics Conference. Bournemouth University, Bournemouth, UK. 28-29 June 2012.

Slade, Diana; Matthiessen, Christian; Veloso, Francisco; Lam, Marvin; Espindola, Elaine; Pun, Jack & Fung, Andy. How medical communication can be done better in bilingual settings . Interdisciplinary conference on Communication, Medicine and Ethics (COMET), Norwegian University of Science and Technology, Trondheim, Norway, 28-30 June 2012.

Slade, Diana; Matthiessen, Christian; Williams, Geoff; Veloso, Francisco; Lam, Marvin; Espindola, Elaine; Pun, Jack & Fung, Andy. Emergency communication: hong Kong and Australia. 1st Workshop on Stance and Discourse Typological, Functional and Diachronic Perspectives. Hong Kong Polytechnic University, 7-9 May 2012.

Slade, Diana; Matthiessen, Christian; Veloso, Francisco; Lam, Marvin; Espindola, Elaine; Pun, Jack & Fung, Andy. Emergency communication. Hospital Authority Convention, Hong Kong, 7-8 May 2012.

Slade, Diana; Matthiessen, Christian; Veloso, Francisco; Lam, Marvin; Espindola, Elaine; Pun, Jack & Fung, Andy. How medical communication can ben done better in trilingual settings? . Colloquium on Language and Healthcare on Pragmatic Festival. Indiana University, Bloomington, USA. 19-21 April 2012.

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Slade, Diana; Matthiessen, Christian; Veloso, Francisco; Espindola, Elaine & Pun, Jack. Effective healthcare communication: the bilingual setting of Tuen Mun Hospital . 8th International Congress on English Grammar. Hong Kong Polytechnic University. 12-14 January, 2012.

Veloso, Francisco. From colorful comics to coloring books: rewriting post 9-11 events . 8th Conference on English Grammar. PolyU, 12-14 January, 2012.

Veloso, Francisco. Tourism advertisement as political asset: A comparative study between Brazil and Finland. 4 MUST - Multisemiotic Talks. Aalto University & University of Lapland. Lapland, Finland, November 2011.

Slade, Diana; Veloso, Francisco & Pun, Jack. Emergency communication: Australia and Hong Kong. The International Conference on Communication in Healthcare. Northwestern University. Chicago, USA. 16-19 October 2011.

Veloso, Francisco. On discourse and terror: A multimodal critical analysis of comic books . 16h World Congress of Applied Linguistics. Beijing Foreign Studies University, Beijing, 23-28 August 2011.

Veloso, Francisco; Lima Juliana; Saab Thiago & Rocha, Andre. A (re)significação da floresta em material publicitário do governo do acre. I Seminário Internacional de Línguas Estrangerias. Universidade Federal de Rondônia. Porto Velho, Brazil.7-10 June 2011.

Veloso, Francisco & Teles, Robson Castro. O imaginário e o simbólico: a construção da realidade em outdoors do Dia do Índio. I Seminário Internacional de Línguas Estrangerias. Universidade Federal de Rondônia. Porto Velho, Brazil. 7-10 June 2011.

Veloso, Francisco. On sale: the multimodal discourse of tourism and the construction of identity . 5th International Conference on Multimodality – 5ICOM. University of Technology of Sydney, Australia, December 2010.

Veloso, Francisco. Dia do Índio 2008-2009: Uma análise sócio-semiótica de outdoors comemorativos. VI Conference of the Latin-American Systemic-Functional Association. Universidade Estadual do Ceará. Fortaleza, Brazil. 05-09 October 2010.

Veloso, Francisco."...the random death of innocents": A multimodal analysis of comic books. 4-ICOM International Conference on Multimodality. National University of Singapore. July, 2008.

Veloso, Francisco .Us vs. Them: A Critical Analysis of Superman - Peace on Earth . 35 IFSC International Systemic-Functional Conference. Macquarie University, Sydney. July, 2008.

Veloso, Francisco. Creating meanings with visual and verbal resources: interpretations of 9/11 in comic books. The 1st Finnish Symposium on Functional Linguistics and Multisemiotic Discourse Analysis. University of Helsinki, Finland. July, 2007.

Veloso, Francisco. The evil, the alien and the inhuman: The multimodal construction of the ‘terrorist’ in super-hero comic books. 34 ISFC - International Sistemic-Functional Conference. University of the South of Denmark, Odense. July, 2007.

Veloso, Francisco. "...even the worst of us, however scarred, are still human.": A multimodal analysis of post 9/11 comic books. 33 ISFC - International Systemic Functional Congress. PUC-SP, Sao Paulo, Brazil. July, 2006.

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Veloso, Francisco. On language and empire: Recent approaches in critical discourse analysis and literary criticism. International American Studies Conference: Shifts and Perspectives. Universidade Federal de Santa Catarina, Florianopolis, Brazil. 2005.

Veloso, Francisco. Our villains are not the same: Terrorism as a discursive practice in post 9-11 comic books. II Conferencia Latinoamericana de Lingü.stica Sistémico-Funcional. Universidad Catolica de Concepcion, Chile 2005.

Veloso, Francisco. A realidade em azul e vermelho: uma análise discursiva de "Captain America's New Deal. I Simpósio Internacional de Análise de Discurso Crítica. Universidade de Brasilia, Brazil. 2004.

Veloso, Francisco. The world speaks through images: A semiotic perspective of the discourse of a comic book story. 3rd International Contrastive Linguistics Conference. Santiago de Compostela, Spain. September, 2003.

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TEACHING

Teaching Philosophy

As a teacher, I share with my students the knowledge and education I have formally received, but that is solidly grounded in ethical and moral principles of respect for each person as an individual. I teach to contribute to society and to produce long-lasting impact on students, as many of my own teachers and readings had on me.

My approach to teaching consists of constant critical reflection on my classroom practices, in order to assist my students to reach the proposed objectives and in pursuit of improving the quality of my teaching – I am the hardest critic of my teaching. My teaching practice focuses on three main aspects:

1. Relevance: I prepare my courses bearing in mind how it will enlighten my students and provide them with background knowledge that will assist them with living in world saturated with information where critical thinking is essential; providing students with resources that will assist them with analysis and decision-making.

2. Flexibility, focusing on students needs. For that, I solicit feedback via email and in class discussion, via in-class consultative questionnaires to identify specific needs and interests from students, so that my classes become more student-centered;

3. Involvement: students’ engagement is crucial for reaching the proposed objectives. I encourage my students to raise questions, share doubts and experiences in order to promote an active learning environment through classroom discussion. Pedagogical material, including in-class material, readings and assignments are designed to promote interaction and debate, leading to the application of theories and reflection on contemporary issues.

As I see it, offering quality education with long-term impact means challenging students out of their comfort zone to nurture intellectual growth and meaningful education. While I promote education that matters, I also encourage and prepare students to pursue post-graduate studies, so that they have more opportunities. As evidence of that, one of my previous undergraduate students in ENGL3019 Fundamentals of Media Communication, currently a post-graduate student in Media Studies at City University London, texted me saying that

Also your reading list for Fundamentals of Media Studies covers some of the readings on my course haha I am so happy I am not starting from zero (…)

Yes now I see that... your course was quite advanced. because I have no problem grasping the abstract ideas of the reading... (I mean the first few readings are essentially fundamentals of media studies haha) [WhatsApp/personal communication, September 26, 2016]

I see teaching as a key component of our profession, as it is the place where we nurture young talents and knowledge can be disseminated. It is in the classroom that scientific knowledge finds its way into society as it shapes the minds of future professionals in different areas. In Appendix 4 and 5

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I include unsolicited and solicited feedback, respectively as supporting evidence of my teaching quality.

Besides my teaching duties I have supervised and nurtured seven PhD students, twelve MA students and seven FYP (Final Year Project) at undergraduate level. I have played an active role and provided the necessary support for each student individually and/or in groups, considering their level of studies, needs and difficulties. I provide academic support but I also make sure students can psychologically and emotionally cope with the pressure – this is an aspect of my teaching practice I had to quickly develop considering the multicultural landscape in Hong Kong, where a highly competitive environment and sharp social disparities produce pressure and undesirable psychological effects that require close observation and assistance when needed.

My teaching and research experience has brought me to teach the course “Professional Communication: Aspects of Publics Discourse” in the Department of Linguistics and Cultural Studies at the University of Modena and Reggio Emilia (UNIMORE). In this course I explore classical Aristotelian concepts of public discourse and communication applied to a myriad of media texts, such as news articles, TV and online advertisement, political debates (such as Trump vs. Clinton) and political propaganda from different periods to examine strategies of persuasion through language and visual communication. The course has become the most successful course at the Department of Linguistics and Cultural Studies, with a total of 270 students registered to it.

Feedback on Teaching Quality

Evidence of teaching quality and strategies to improve quality are included here as follows:

SFQ results 2010-2016 (see Appendix 1)

My Student Feedback Questionnaire reflects my commitment to teaching and has been in an ascending curve since I joined PolyU. SFQ is not exact science and measures not only factual aspects of teaching but might also reflect emotional and subjective aspects of teaching. Some colleagues would argue that they capture students’ mood and that has led to debates on how hard can one push in terms of workload, for instance. So far I have strived to maintain a high level of expectation with regards to course design and provide students with the required feedback and necessary support. Before the 5th week at each semester, I collect data through a Student Informative Survey to verify any difficulties and how to make the necessary adjustments and prepare the necessary support.

The University, on the other hand, aware of the limitations of the SFQ report, has introduced peer review of teaching practice as a way to provide more holistic evaluation that reflects teachers’ performance.

As a way to improve my teaching skills I have attended several courses offered by the Education Development Center (EDC/PolyU), such as (evidence available upon request):

Internationalisation of student learning experience (1,5 hours) Lecturing for impact (1.5 hours) Assessing individual and group projects (1,5 hours) Academic support to students: the role of academic advisor (2 hours)

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Observation Form for Peer Review of Teaching Practice, official document to qualitatively supplement SFQ evaluation

Peer Reviewer Overall Performance

Supporting evidence

Dr. Gail ForeyAssociate Professor

Hong Kong University Grants Council (UGC) Teaching Award 2015, UGC, Hong Kong SARFaculty Award for Excellence in Service 2015, The Hong Kong Polytechnic UniversityPresident's Award for Excellence in Teaching 2013-14, The Hong Kong Polytechnic UniversityFaculty Award for Excellence in Teaching 2012-13, The Hong Kong Polytechnic UniversityHonorary Professorship Linguistic Society of the Philippines, 2013-14

Excellent Available upon request

Dr. Cathy WongAssociate Professor

Departamental Learning and Teaching Committee (DLTC) ChairFaculty Learning and Teaching Committee (DLTC) Member

Very Satisfactory

Available upon request

Practice and Contribution to Teaching

I have taught a range of different subjects within the scope of discourse analysis and critical studies, relying on Systemic-Functional Linguistics, Social Semiotics and Cultural Studies as main theoretical approaches to help students understanding the role of language in society. My expertise in social semiotics and critical studies, focusing on media and popular culture has been crucial to the development of a Minor in European Studies and the introduction of new subjects and topics of study in the Department of English, some of them open for PolyU students across campus.

Teaching regular courses

I have taught both undergraduate and graduate level courses, having large groups ranging from 50 to over 100 students, where I have always provided students with a welcoming but challenging intellectual environment.

Below I present a list of subjects I have taught in the past, including the target departments:

Subject Academic Unit Level InstitutionCritical Language and Cultural Studies

Department of English MA/PhD PolyU

Popular Culture in English

Department of English MA/PhD PolyU

Discourse Analysis Department of English BA/MA/PhD PolyUFundamentals of Media Communication

Department of English BA PolyU

Aspects of European Public Discourse


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http://www.polyu.edu.hk/web/en/media/campus_reports/index_id_6140.html

http://www.polyu.edu.hk/web/en/media/campus_reports/index_id_6140.html

Understanding Comics: Culture and Art


Research Methodology Department of Language and Literature MPhil UFACIntroduction to Semiotics Department of Journalism and

CommunicationBA UFAC

American Literature Department of Language and Literature BA UFACBritish Literature Department of Language and Literature BA UFAC

Teaching is a complex activity in which subjectivity plays an important role, considering students come to class with different stories and backgrounds internal and external motivation of different sorts. For this reason, evaluating teaching quality and impact has become increasingly complex. Therefore I include in Appendix 2 documentation (syllabus; rubrics; assignment guidelines) that provide an overview of my teaching material as evidence of quality and organization.

I have had several exchange students from Asia and Europe, and I have had particular impact on two Hong Kong PhD Fellowship recipients, Daniel Recktenwald and Esterina Nervino. Daniel, an exchange student from Germany, attended two courses (Critical Language and Cultural Studies; Popular Culture in English) with me while at PolyU in the academic year 2013-2014, while Esterina, an Erasmus Mundus scholarship recipient, attended one course (Critical Language and Cultural Studies) during her study period at PolyU in the academic year 2012-2013. Both of them sought my assistance for their successful applications, as evidenced below:

When I first heard about the PhD Fellowship program, I approached Francisco and he was very welcoming with my project. During the application process, we had several meetings. Francisco invested effort and several suggestions. This greatly helped me revising the proposal. It is undeniable that Francisco’s constant support played a key role in my successful application and is one of the main reasons I accepted the offer . (Daniel Recktenwald, Solicited Feedback, Friday, 25 September 2015 10:08 pm)

I got in touch with Dr. Veloso while I was applying for the PhD Fellowship Scheme to get information about the application procedure. He was very supportive and provided me with useful suggestions in order to better prepare my documents and luckily my application was successful. (Esterina Nervino, Solicited Feedback, Thursday, 24 September 2015 5:12 pm)

Didem Aydin, a 2014-2015 Hong Kong PhD Fellowship Scheme recipient in the Department of English, as a former student in my course ENGL519 Discourse Analysis has stated, in a solicited feedback that

Dr. Veloso’s class was exceptionally well-organized, and his teaching style made the lecture very intellectually stimulating. I consider myself very lucky for having had the opportunity to sit in his class. (Didem Aydin, Solicited Feedback, Tuesday, 22 September, 2015 10:12 pm)

As I move in my career I understand profoundly how my work resonates with my students. While most of them of course move on in life and we never cross paths again, every now and then I am surprised with feedback from them, either because they need help and they know I will always be supportive, but also as natural expression of gratitude for having shared some of what I have learnt, such as Liz, a former MA student, who wrote to me saying:

Thank you for being so supportive and helpful in my academic year and even after I graduated. You are always a positive influence on me as a teacher! (Liz Zhong, personal communication, 29 January 2014)

I have nurtured my students and several of them have returned to study with me, either as MA or, after the MA, as PhD student, such as Carman Ng, recently graduated, Esterina Nervino, and Xu

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Wenwen – who came to me for support to apply for a PhD in fashion and who now is my co-supervisor.

I have worked as Programme Leader for the Minor in European Studies from

Academic Supervision

Phd Thesis

Student Thesis topic Role Degree and year awarded/expected

Carman NG War and Will: A Multisemiotic Analysis of Cyborgization in Metal Gear Solid 4

Department of English, PolyU

Supervisor PhDOral Exam: 16 May 2017

Graduated.XIA Li Knowledge and Realization: The Meaning

Making Progress in HKDSE Mathematics


Supervisor PhD

Oral Exam: 16 November 2017

Graduation: 2018CHEN Fenghua, Jerry

Multimodal discourse analysis and multiliteracy pedagogy of English textbooks in China: A case study

Faculty of Humanities, PolyU

Supervisor DALS (Doctor of Applied Language Sciences),

Thesis draft under revision.

Graduation expected: 2018

Tomoko AKASHI

A Social Semiotic Investigation of Historical Narratives in History Textbooks from Hong Kong and Japan

Department of English, PolyUHong Kong PhD Fellowship Scheme Recipient

Co-Supervisor

PhD

Oral Exam: 12 May 2017

Graduation: 2017

Esterina NERVINO

Digital (Hi)storytelling: Crafting Brand Identity to Build Brand Image: A Social Semiotic Analysis of Luxury Fashion Branded Content in Social Media

Department of English, PolyUHong Kong PhD Fellowship Scheme Recipient

Co-Supervisor

PhD

Oral Exam: 12 March 2018.

Graduation: 2018

CHEUNG Lok Ming Eric

Development of Evaluative Stance and Voice in Postgraduate Academic Writing

Co-Supervisor

PhDOral Exam: 12 December 2017

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Dual Degree: Department of Adult Learning and Applied Linguistics Program, University of Technology, Sydney

Graduation: 2018

LAW Lok Hei Locky

House M. D. and Creativity: A Corpus Lingusitic Systemic Functional Multimodal Discourse Analysis Approach.


Co-Supervisor

PhDThesis submitted in December 2017. Under revision.


XU Wenwen Fashion and Clothing as Meaning-Making Systems: A Socio-Semiotic Approach.

Institute of Textiles and Clothing, PolyU

Co-Supervisor

PhDThesis submission deadline: 29 Nov. 2017


MA Dissertation

Student Dissertation topic MA Programme Academic Year

ZHAO Lu The factors affecting English pronunciation ability

English Language Studies, Department of

English, PolyU

2016-2017

ZHU Xiaoxiao

Appraisal use and construing fear through political speech: A case study of Donald Trump’s nomination speeches

English Language Arts, Department of English,

PolyU

2016-2017

TSE Tin Wan Tiffany

From Snow White to Elsa: Disney Princesses and Ideology


PolyU

2015-2016

LAI Yat Han Timothy

A multimodal discourse analysis on Grindr profiles


English, PolyU

2015-2016

HUANG Jin Let’s keep it up together”: A corpus-based investigation of interpersonal meanings in student’s peer review in an online community


English, PolyU

2014-2015

ZHAO Yingzi, Norrie

“Who’s that girl?” – Reconstructing gender: A cultural study of Madonna’s music videos


PolyU

2013-2014

POO See Wei

21st Century’s Sherlock Holmes: Comparative study of BBC’s Sherlock and CBS’ Elementary


PolyU

2013-2014

CHEUNG Hiu Laam

Iconic solidarity of comics canonical scheme: A multimodal case study of narrative stage realization on a Civil War comic chapter

English for the Professions, Department

of English, PolyU

2013-2014

QI Qi A Critical Discourse Analysis of Articles from The Economist.


PolyU

2012-2013

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Christopher Shepard LEE

Metaphoric use and construed meaning in political discourse: The third US Presidential debate as a case study

English Language Teaching, Department of

English, PolyU

2012-2013

Nicole West GARBELLINI

Purchasing Behaviours of Teenagers in Hong Kong: Preferences, Choices and Ethical Issues


PolyU

2012-2013

Carman NG Searching self in war and creation: a semiotic study of Code Geass


PolyU

2010-2011

Undergraduate Capstone Project Supervision

Student Final Year Project BA Programme Academic Year

LEUNG Wo Yan Shandi

Does victory really matter? – An analysis of different nations' attitudes on victory using the appraisal framework


English, PolyU

2016-2017

CHEUNG Sin Hung, Hilda

Analyzing election campaign speeches in the 2016 US Presidential Election


English, PolyU

2016-2017

LAM Lok Yi, Deborah

Language use in the corporate news section of The Link's website


English, PolyU

2016-2017

Leona KEUNG

News media representation of LGBTQI community in the 21st century United States


English, PolyU

2015-2016

Allie YIP The language of evaluation in TripAdvisor hotel reviews in Hong Kong


English, PolyU

2015-2016

Dominica CHEUNG

The image and ideology of Islamic State under Western media: a critical discourse analysis approach


English, PolyU

2015-2016

Patrícia Andréia AMARAL de Freitas

Discursos e percursos da saída de Fidel Castro da presidência de Cuba: uma leitura das matérias de capa de quatro revistas brasileiras (Discourse regarding Fidel Castro’s resignation: a multimodal reading of four Brazilian weekly magazines

Journalism, Department of Journalism and

Communication, Federal University of Acre, Brazil

2009-2010

Undergraduate Research Programme1 Supervision

Student Research Project BA Programme Academic YearCarolina COSTA DE SOUZA

A relação entre recursos semióticos verbais e visuais em quadrinhos (Verbal and visual semiotic relations in comics)

English Language and Literature, Department

of Language and

2008-2009

1 Programme funded by CNPq (Conselho Nacional de Pesquisa [ National Research Council], Brazil25

Literature, Federal University of Acre,

BrazilJuliana dos SANTOS LIMA

Reinventando identidades: Uma análise multimodal de propaganda oficial sobre turismo no Estado do Acre (Recreating identities: a multimodal study of tourism advertisement in the State of Acre)


of Language and Literature, Federal University of Acre,

Brazil

2008-2009

Marcus Venicius PACHECO Junior

Reinventando identidades: uma análise multimodal de propaganda oficial do Estado do Acre (Recreating identities: a multimodal analysis of State propaganda in Acre)


of Language and Literature, Federal University of Acre,

Brazil

2008-2009

Curriculum Development

Design, implementation and programme leadership of the Minor in European Studies

2014 Development and implementation of the Minor in European Studies at the Department of English, PolyU.

Investigating similar programs at top universities to identify possible approaches to European Studies and which one would meet

Mapping of existing courses across PolyU faculties, contacting academic staff at different academic units (General Education Center; Chinese Culture; Institute of Textiles and Clothing; Chinese Bilingual Studies; School of Design; Faculty of Business)

ENGL academic staff specifically created the following courses for the Minor in European Studies in 2013. The first four courses, as level 3 subjects, have been incorporated as electives in the B. A. in English Studies for the Professions (BAESP).

New subjects created for the Minor in European Studies:

Aspects of European Public Discourse (Dr. Dennis Tay; revised by Dr. Francisco Veloso, ENGL)Understanding Comics: Culture and Art (Dr. Francisco Veloso, ENGL)Understanding European Trade and Cultural Expansionism (with Dr. Renia Lopez, ENGL)Aspects of European Film (Dr. Francisco Veloso, ENGL)Introduction to European Visual Art (with Dr. William Feng)French I (with Dr. Elaine Espindola, ENGL)

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French II (with Dr. Elaine Espindola, ENGL)German I (with Mrs. Angela Tse, ENGL)German II (with Mrs. Angela Tse, ENGL)Portuguese I (with Dr. Elaine Espindola, ENGL)Portuguese II (with Dr. Elaine Espindola, ENGL)European Culture through Poetry (with Mr. Dean Gui, English Language Center)European Design Culture and Industry (with Dr. Jackie Kwok, School of Design)

After implementation I served as Programme Leader for the Minor in European Studies for the academic years 2014-2015 and 2016-2017. During this period, I elaborated the Annual Operation Plan and reports on learning outcome assessment results. I also prepared documentation and presentation for the Departmental Academic Advisor visit (see Appendix 5 for report sample)

Development of new subjects and revision of existing subjects

2015 Development and approval of two new level 3, elective subjects for the Minor in European Studies ENGL3024 Panorama of European Literature I ENGL3025 Panorama of European Literature II

2015 Submission of the GUR (General University Requirement) subject ENGL1XXXX Understanding the Politics of Fear in Social Life”. This subject is one of th

2014 Revision of MA subject syllabi:ENGL520 Critical Language and Cultural StudiesENGL5003 Pop Culture and English

2011 Co-developed GUR subject ENGL1B04 Language and Society in Europe, regularly offered with an average of 100 students.

Guided study

In the previous years, I have offered several guided study subjects for research students in ENGL. Guided study have been offered within my areas of expertise, namely, social semiotics, systemic-functional linguistics and critical studies. Students have produced quality papers that have been partially used for conference presentations and for preparation of PhD confirmation report, significantly contributing to research progress and quality of their work (evidence available upon request).

Research Student Subject Code Subject title Academic yearSHI Yongming, Bryan ENGL6816 An exploratory study of Chinese

visual narratives: an social semiotic perspective on picture books

2015-2016, Sem. 2

Esterina Nervino ENGL6817 Guided Study in Identity and Branding

2014-2015, Sem. 1

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LI Xia, Alvien ENGL6813 Multimodal analysis of an HKDSE mathematical exam

2013-2014, Sem. 2

TA Mentorship

I have been assigned Teaching Assistantship as part of our PhD programme, and therefore mentored several of our PhD students in their teacher training period, meeting them regularly and sharing ideas and encouraging them to independently develop new material, offering guidance and suggestions throughout the process.

Research Student Subject Code Subject titleDaniel Recktenwald ENGL520 Critical Language and Cultural StudiesAlvien Xia ENGL519 Discourse AnalysisEric Cheung ENGL519 Discourse AnalysisEric Cheung ENGL3019 Fundamentals of Media Communication

Mentoring junior researchers and WIE experience

Through my research projects, I have hired student helpers from ENGL undergraduate course, training them on data analysis and discussion of findings. Some of these students have had the opportunity to also work with me as part of their WIE (Work-Integrated Education) requirement.

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SERVICE

As a staff member, I am mostly committed to the running of my department. Besides being an active member of pedagogical and research committees, as well as taking an active role in ad-hoc committees. In Hong Kong I had the opportunity to engage with several General Consulates, mostly from Europe, to organize cultural events open to the community, such as the Social Film Festival (2015). I have also actively contributed to the academic community as examiner for PhD, MPhil, MA and undergraduate final year project reports. I have actively participated in the organization of several academic events.

Committees and Panels

Departmental Research Committee (DRC). Member. October 2013 to December 2017. Department of English, The Hong Kong Polytechnic University.

Departmental Management Committee (DMC). Member. 1 September 2016 to 31 August 2017. Department of English, The Hong Kong Polytechnic University.

Student Exchange Officer. July 2013 to the present. Department of English, The Hong Kong Polytechnic University. During my period in this position I have renewed and established new exchange partner agreement with several universities in Europe, Asia and South America, in countries such as Portugal, Czech Republic, England, Italy, Spain, Japan, South Korea and Chile.

SARP Member. Subject Examiner for Language Studies in Context. Academic Year 2011//2012 to 2016/2017.

China-Europa Center (CEC), Department of English, PolyU. Director. July 2015 to November 2017.

Faculty Learning and Teaching Committee (FLTC). Member. Academic year 2014/15 to 2015/16.

Departmental Learning and Teaching Committee (DLTC). Acting DLTC Chair. 15-20 June 2015. Department of English, The Hong Kong Polytechnic University.

Departmental Learning and Teaching Committee (DLTC). Acting DLTC Chair. 13-26 July 2014. Department of English, The Hong Kong Polytechnic University.

Departmental Learning and Teaching Committee (DLTC). Member. September 2011 to September 2013. Department of English, The Hong Kong Polytechnic University.

Member of the Committee to Revise the B.A. in Language and Literature (Portuguese, French, English and Spanish) Curriculum. Federal University of Acre (Universidade Federal do Acre/UFAC), Rio Branco, Brazil.Acting Appointment No. 1069, 06 May 2009.

Examining panel for Language Proficiency in English for candidates applying for the PhD Program “Sciences of Movement/Physical Education”, in partnership with Federal University of Rio Grande do Sul (Universidade Federal do Rio Grande do Sul/URGS) and Federal University of Rondonia (Universidade de Rondonia/UNIR).1. Acting Appointment No. 1051, 28 April 2009.

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Committee Member for Public exams for 1 position offered as Lecture in English Language and Literature.Federal University of Acre (Universidade Federal do Acre/UFAC), Rio Branco, Brazil.Acting Appointment No. 0032, 11 January 2008.

Member of PDEE Grant Committee for PhD Student Exchange Program. Department of English, Federal University of Santa Catarina (Universidade Federal de Santa Catarina/UFSC). PGI/UFSC, 15/09/2008.

Member of the Examining Panel for the Postgraduate Program in Public Health.Federal University of Acre (Universidade Federal do Acre/UFAC), Rio Branco, Brazil.Acting Appointment No. 0420, 26 March 2008.

Community/Cultural Promotion Service

International Affairs Office Promotion Tour to Kazakhstan on behalf of Faculty of Humanties/PolyU. School visits in Almaty, Shymkent, Astana and Ust-Kamenogorsk. 29 October to 4 November 2017.

International Affairs Office Promotion Tour to Vietnam and Cambodia on behalf of the Department of English/PolyU. School visits in Ho Chi Minh City and Phnom Penh. 28 September to 2 October 2017.

Read & Red: Pillars of PolyU. Co-organization of talk Being a writer and a businessman in Hong Kong. FHLTC Activity. Speaker: Angelo Paratico. PolyU, Room AG710, 28 September 2016.

The art of pleasing the palate: From Italy to Hong Kong. Insights and Inspiration Talk Series, with Mr. Fabrizio Napolitano, head Chef at NOM Restaurant in Hong Kong. Chef Fabrizio Napolitano has worked at several Italian Michelin-starred restaurants. Organized by the Minor in European Studies and the Dean of Students Office, PolyU, Room TU103, 15 March 2016.

University Francophone Film Festival at PolyU. Organized by the Minor in European Studies in collaboration with the Consulate General of France in Hong Kong and Macau. Room V322, PolyU. 1-3, 8-10 March 2016

Europe and refugee crisis: fears and hopes. Talk by Dr. Jolita Pons, Head of Political, Press and Information Affairs, European Union Office to Hong Kong and Macao. Organized by the Minor in European Studies, Room HJ305, PolyU, 26 November 2015.

A Taste of Italian Culture. Talk by Chef and Product Specialist Mr. Giuseppe Piepoli on food and culture in Italy. Organized by the Minor in European Studies. PolyU, Room V302, 16 November 2015.

Around France in 4 Movies. A cycle of French movies co-organized in collaboration with the Consulate General of France in Hong Kong, through the Attaché of Education and CPEO (Culture Prommotion and Events Office)/PolyU. The program included the films The Artist, The names of love, Step up to the plate and The Princess of Montpensier. The list of films included in the event displayed a variety of genres and aimed at contributing to life/work balance activities on campus and broadening participants’ knowledge of French contemporary cinema. Sem. 1, 2015-2016

Leonardo da Vinci: A Chinese Scholar Lost in Renaissance Italy. Special lecture by the author, Mr. Angelo Paratico, as part of the official events celebrating Italian National Day. Organized through the Minor in European Studies in collaboration with the Consulate General of Italy and the Italian Cultural

30

Institute of Hong Kong. Innovation Tower, PolyU, 3 June 2015. Over 300 people registered and attendance around 200 people.

Social Film Festival. Organized through the Minor in European Studies in collaboration with the Consulate General of Italy and the Italian Cultural Institute of Hong Kong. Innovation Tower, PolyU, 26 February 2015. The festival consisted of the exhibition of 6 short Italian films, with the presence of two directors and the organizer of the Social Film Festival, from Italy. Over 400 people registered to this activity, with news articles published in Hong Kong and Italy reporting on the event, around 250 people attended it.

Water Polo Training for High School Students. Amateur water polo coach in collaboration with the Department of Physical Education at the Federal University of Acre, Rio Branco, Brazil. Academic years 2008 and 2009.

PhD Examiner

Candidate Thesis Institution Supervisor YearMubarak ALI Empire Writes Back: The Play

of Language Functions in the Selected Novels of Muhammad Hanif and Mohsin Hamid

International Islamic University, Islamabad, Pakistan

Prof. Ayaz Afsar 2016

Vanubia Araujo Laulate MONCAYO

A sustainability cosmology: An analysis of a ‘green’ company’s sustainability report

Federal University of Santa Catarina – UFSC, Faculty of ommunication, Post-Graduate Programme in English and Literature, Brazil

Prof. Viviane Heberle

2014

Kesumawati Binti A BAKAR

Gendered Identities in Online Personal Advertisements: A Malaysian Perspective

The University of Sydney, Faculty of Arts and Social Sciencies, Australia

Prof. James Martin

2012

M.Phil. Thesis (Oral Defense) Examiner:

Candidate Dissertation Institution Supervisor YearThales CARDOSO da SILVA

Interação e relações sociais em artigos audiovisuais de pesquisa como um gênero multimodal na perspectiva da análise crítica de gênero [Interaction and social relations in audioivisual research articles: A multimodal genre-based approach]

Department of Language and Literature, Federal University of Santa Maria, Brazil

Dr. Graciela Rabuske Hendges

2015

Maria Elizabete VILLELA

Investigating EFL Teacher's Discourse in an Orkut

Department of English, Federal

Prof. Jose Luiz Meurer

2008

31

SANTIAGO Community Forum: Text and Context

University of Santa Catarina, Brazil)

Maria Isabel TUBINO GRUNSCHY

Tarsila do Amaral's paintings from a social-semiotic perspetive

Department of English, Federal University of Santa Catarina, Brazil

Prof. Viviane Heberle

2008

PhD Dissertation Confirmation Examiner:

Student PhD Project Supervisor Programme YearDaniel RECKTENWALD

Interactional Practices and Multimodal Communication in Online Live Streaming

Dr. Francisco O. D. Veloso (previously)

Dr. Aditi Bhatia (currently)


Hong Kong PhD Fellowship Scheme Recipient

2016

Esterina NERVINO Crafting brand identity to build up brand image.A social semiotic analysis of luxury fashion branded content on social media and its perception

Prof. Winnie Cheng


Hong Kong PhD Fellowship Scheme Recipient

2015

LAW Lok Hei, Locky House M. D. and Creativity: A Corpus Linguistic Systemic Functional Multimodal Discourse Analysis Approach

Prof. Christian M.I.M. Matthiessen

Department of English, PolyU 2015

HE Qiu Ping, Ares Towards multisemiotic literacy: Constructing explanations in the science classroom

Dr. Gail Forey Department of English, PolyU 2015

ZHAO Zhao Ruihua, Flora

The system and function of identifying processes from a semiotic perspective.

Prof. Christian M. I. M. Matthiessen


WANG Yan A Systemic Perspective on the Translation of Detective Stories

Prof. Christian M. I. M. Matthiessen


FUNG Ka Chun Analysing Cantonese doctor-

Prof. Christian M. I. M.


32

patient communication: a semantic network approach

Matthiessen

Elaine ESPINDOLA BALDISSERA

Analysis of Thematic Structure in the Subtitles of Yoda's Spoken Discourse:A Multimodal Corpus-Based Study

Prof. Maria Lucia Vasconcellos

Department of English, Federal University of Santa Catarina, Brazil

2008

B.A. Final Year Project Defense Examiner:

2009 Miss. Patrícia Andréia Amaral de Freitas (Full-time, B.A, Department of Journalism and Communication, Federal University of Santa Catarina)Chief Supervisor: Dr. Francisco O. D. VelosoProject Title: Discursos e percursos da saída de Fidel Castro da presidência de Cuba: uma leitura das matérias de capa de quatro revistas brasileiras (Discourse regarding Fidel Castro’s resignation: a multimodal reading of four Brazilian weekly magazines)

2005 Miss. Adaliz Cayotopa Escalante (Full-time, B.A, Department of Computer Science, Federal University of Acre)Chief Supervisor: Dra. Juliana AssisProject Title: Estudo das gramáticas de Chomsky para a construção de um analisador sintático de orações gramaticais (A study of Chomsky’s grammatical model for the construction of an automated sentence analysis software)

Academic Event Organization

7ICOM (7th International Conference on Multimodality). June 11-13 2014, Department of English, PolyU.

Free Linguistics Conference 2013. September 27-28 2013. Department of English, PolyU.

2nd Conference on Applying (Putongua/English) Language Arts. October 2-3, 2012. Department of English, PolyU. Additional information: English/Mandarim/Cantonese

8TH International Conference English Grammar. 12-14 January 2012. Department of English, PolyU.

1st Conference on Applying (Putongua/English) Language Arts. June 4-5, 2011. Department of English, PolyU. Additional information: English/Mandarim/Cantonese

33

1st Symposium on Healthcare Communication: Research and training in an international perspective. 15th - 16th March 2011. Department of English, PolyU.

6th ALSFAL Congresso da Associação de Linguistica Sistêmico-Funcional da América Latina (Latin America Systemic-Functional Linguistics Association). October 5-9, 2010.Department of English, State University of Ceará (Universidade Estadual do Ceara/UECE).Fortaleza, Brazil.Additional information: Portuguese/English/Spanish.

II Simpósio Linguagens e Identidades da/na Amazônia Sul - Ocidental "Percussões, percursos, oralidades impressas e ecos de identidades na passagem dos 20 anos do assassinato de Chico Mendes" e I Colóquio Internacional "As Amazônias, as Áfricas e as Áfricas na Pan-Amazônia", 13-17 October 2008. Federal University of Acre (Universidade Federal do Acre/UFAC. Rio Branco, Brazil.Additional information: Portuguese/English/Spanish.

4th VI ALSFAL Congresso da Associação de Linguistica Sistêmico-Funcional da América Latina (Latin America Systemic-Functional Linguistics Association). September 29-October 3, 2008.Department of English, Federal University of Santa Catarina (Universidade Federal de Santa Catarina/UFSC). Additional information: Portuguese/English/Spanish.

Service to the Linguistic Community

Editorial Board MembershipVisual Communication, SAGE Journals PublisherBook Review Editor (since July 2017)

Review of journal articles

International Journal of Media and Cultural Politics, Intellect (2017)

Calidoscópio (Journal of Language and Linguistics), Universidade do Rio dos Sinos, Brazil (2014;

2015; 2016; 2017)

Text and Talk, De Gruyter (2016)

SAGE Open, SAGE (2016)

Linguistics and the Human Science, Equinox (2016)

Critical Discourse Studies, Taylor & Francis Online (2014, 2016)

Signos, Catholic University of Valparaiso, Chile (2014, 2015)

Ilha do Desterro, Federal University of Santa Catarina, Brazil (Journal of Language and Literature)

(2013)

Visual Communication Journal, SAGE (2013, 2016, 2017)

34

Awards

2008 ISFC 2008 Grant, ISFLA - International Systemic-Functional Association / 35 th International Systemic-Functional Conference Organizing Committee.

2008 U.S. Department of State Grant. TIEC Program, Sao Paulo, Brazil.

2007 ISFC 2007 Grant, ISFLA - International Systemic-Functional Association /34 th International Systemic-Functional Conference

2007 U.S. Department of State Grant. TIEC Program, Texas, USA.

Staff Development

Workshop Analyzing music discourse by Prof. Theo van Leeuwen. 6th Discourse Conference, Auckland University of Technology, New Zealand. 6 to 9 December 2017.

Workshop Developing a Learning and Teaching Development Proposal on ‘Internationalisation of student learning experience’. Educational Development Centre (EDC/PolyU), 1.5 hours, 1 August 2016.

The Lisbon Summer School for the Study of Culture. Catholic University of Portugal. June 27 to July 2, 2016, 40 hours.

Digital Humanities Summer School. University of Oxford, 20 to 24 July 2015, 40 hours.

Workshop Assessing Individual and Group Projects. Educational Development Centre (EDC/PolyU), 1.5 hours, 1 August 2013.

Workshop Lecturing for Impact: Implementing the R&W in CAR subjects. Educational Development Centre (EDC/PolyU), 1.5 hours, 1 August 2012.

Introduction to Adobe Photoshop CS5. Information Technology Services Office, PolyU. 7, 10, 14and 17 January 2011.

Introduction to Adobe Illustrator CS5. Information Technology Services Office, PolyU. 13, 17 and 20 December 2010.

Workshop Understanding Your Student Feedback Questionnaire (SFQ) Results. Educational Development Centre (EDC/PolyU), 1.5 hours, 1 August 2012.

Short Term Course in Language and Education in Latin America.Universidade Federal de Santa Catarina, UFSC. Florianopolis, Brazil. 2008.Keywords: Systemic-Functional Linguistics and Translation Studies.

35

Short Term Course in Shaping the way we teach English.Cultural Affairs Office, Department of State - United States of America, USA, BrazilScholarship from : U. S. Department of State. Sao Paulo, Brazil. 2008.Keywords: Applied Linguistics, Methodology in EFL.

Short Term Course in SFL Theory and Practice: Network writing (Prof. James Martin).University of New South Wales, UNSW, Kensington. Sydney, Australia. 2008Scholarship from : International Systemic-Functional Association / 35 ISFC CommitteeKeywords: Systemic-Functional Linguistics..

Short Term Course in Advanced Foreign/ Second/ Heritage Language Learning (Prof. Cecilia Colombi). University of New South Wales, UNSW, Kensington. Sydney, Australia. 2008.Scholarship from : International Systemic-Functional Association / 35 ISFC CommitteeKeywords: Systemic-Functional Linguistics.

Short Term Course in Basic techniques & problems in multimodal analysis (Prof. John Bateman).University of New South Wales, UNSW, Kensington. Sydney, Australia. 2008.Scholarship from : International Systemic-Functional Association / 35 ISFC CommitteeKeywords: Systemic-Functional Linguistics, Multimodality.

Short Term Course in Applied Teaching Techniques and Materials for ESL.American Studies Institute, ASI. Texas, USA. Scholarship from : U. S. Department of State. 2007.Keywords: Applied Linguistics, Methodology in EFL.

Short Term Course in American Culture and Teaching Culture.American Studies Institute, ASI. Texas, USA.Scholarship from : U. S. Department of State. 2007.Keywords: Applied Linguistics, Methodology in EFL.

Short Term Course in Narrative progression and reader guidance (Prof. Michael Toolan).Syddansk Universitet, SDU, Denmark.Scholarship from : International Systemic Functional Conference. 2007.Keywords: Systemic-Functional Linguistics, Multimodality.

Short Term Course in Multimodality (Prof. Theo van Leeuwen).Syddansk Universitet, SDU, DenmarkScholarship from : International Systemic Functional Conference. 2007.Keywords: multimodalidade, Semiótica

Short Term Course in Teaching of English as a FL for Adults.International House, IH, England. 2007.

36

Appendix 1: Student Feedback Questionaire (SFQ) Report

37

The SFQ Report above refers to the following subjets:

B.A. subjects:

ENGL3020 Aspects of European Public DiscourseENGL1C09 Understanding Comics: Culture and ArtENGL4017 Critical Language and Cultural StudiesENGL3019 Fundamentals of Media Communication

MA Subjects:

ENGL520 Critical Language and Cultural StudiesENGL5003 Popular Culture in English

38

Student Feedback Questionnaire ENGL1C09 (2015)

39

Appendix 2: Quantitative Analysis of Semiotic Properties in Comic Books (system network for the study of page-layout)

Project GRF/RGCGov No.: PolyU 154050/14H

44

Appendix 3 Teaching Material Sample

Syllabus : ENGL1C09 Understanding Comics: Culture and Art

The Hong Kong Polytechnic University

Subject Description Form

Subject Code ENGL1C09

Subject Title Understanding Comics: Culture and Art

Credit Value 3

Level 1

Pre-requisite / Co-requisite/Exclusion

None

Objectives 1. Provide students with knowledge on narrative structure so that they can apply it to the study of comics and other sequential art narratives;

2. Enable students to understand the historical development of comics, examining different cultural traditions such as super-hero comics, manga, manhua, comic strips and bande dessiné.

3. Enable students to understand the role of comics in Cultural and Creative Industries by itself and in relation to cinema in contemporary society.

4. Enable students to understand the different roles and functions of comics in contemporary society as visual communication, entertainment, education, personal narratives and history, offering representations of reality and shaping views.

Intended Learning Outcomes

(Note 1)

Upon completion of the subject, students will be able to: a) demonstrate a basic knowledge on narrative structure on comics that can be also applied to other visual narratives, enabling students to understand the process of using different semiotic resources in the creation of meanings;

b) demonstrate an understanding of the role of comics as narratives that offer interpretations and evaluations of reality, contributing to the construction of identity and how different groups of people relate to each other;

Appendix to C4Form AS 140

48

c) demonstrate cultural and historical awareness of different comics traditions and how comics, as a form of art, discusses important aspects of human nature, contributing to students’ intellectual growth. The course will enable students to understand the role of comics in cultural and creative industries.

Subject Synopsis/ Indicative Syllabus

(Note 2)

Covering a range of different forms of comics as sequential art, such as comic books, graphic novels, bande dessiné, manga, manhua and comic strips, this course aims at introducing students to the area of comics studies. The course will discuss the historical background and development of comics as an asset to cultural industry in contemporary society, looking at adaptation of literary masterpieces into comics format and movie adaptation of comics. The course will provide students with knowledge on narrative structure on comics as sequential art.

This course aims to introduce students to the study of comics as an art form that offers interpretations and versions of reality.Indicative content:

- Comic books, graphic novels, comic strips: a historical introduction to sequential arts

- Visual language in comics: the relationship between words and images

- Narrative structure in sequential art- History in comics- Personal narratives in comics: from war to healthcare- Life and death: philosophy in comics- Comics and literature- Comics and film

Teaching/Learning Methodology

(Note 3)

1. Lectures with a heavy dose of interactive discussions on assigned readings and discussion and analysis of excerpts from different comics; use of powerpoint slides, handouts and web-based resources.

2. In-class group activities and assignments focusing on reading assignments and short analysis and discussion of selected texts.

Assessment Methods in Alignment with Intended Learning Outcomes

(Note 4)

Specific assessment methods/tasks

% weighting

Intended subject learning outcomes to be assessed (Please tick as appropriate)

a b c d e

1. Seminar presentation

20% ✓ ✓

2. Take-home exam 40% ✓ ✓ ✓

49

3. Term paper 40% ✓ ✓ ✓

Total 100 %

Explanation of the appropriateness of the assessment methods in assessing the intended learning outcomes:

1. Seminar presentation should be in the form of a literature review and in-progress report of final project (term paper).

2. The take-home exam, in the form of essay, will include questions addressing readings and in-class discussions, in which students can demonstrate their understanding of comics as a pop cultural artefact in terms of form and content.

3. As a group task, the term paper should include the analysis and discussion of aspects of comics as a form of art in contemporary society, focusing on issues of representation, including identity, the human condition, or any other aspects relevant to the course. The analysis of comics will be carried out based on recent descriptive tools developed for the annotation of comics and the study of narratives. Office consultation will be offered to discuss ideas and paper development.

Student Study Effort Expected

Class contact:

Lecture 26 Hrs.

Seminar 13 Hrs.

Other student study effort:

Preparation for seminars and lectures 26 Hrs.

Preparation for assignments 39 Hrs.

Total student study effort 104 Hrs.

Reading List and References

Required readings

Groensteen, T. (2007). The System of Comics, United States : University Press of Mississippi. (pp. 1-102)

Harvey, R. C. (1996). The Arts of the Comic Book: An Aesthetic History. Jackson, MI: University Press of Mississippi, pp. 3-49; 173-191. (67 pages)

Bateman, J. & Veloso, Francisco O. D. (2013). The Semiotic Resources of Comics in Movie Adaptation: Ang Lee's Hulk (2013) as a case study. Studies of Comics, 4 (1), 135-157. (22 pages)

50

Veloso, Francisco O. D. & Bateman, J. (2013). The multimodal construction of acceptability: Marvel’s Civil War comic books and the PATRIOT Act. Critical Discourse Studies. Volume 10, Issue 4. DOI: 10.1080/17405904.2013.813776, pp. 1-17. (17 pages)

Wartenberg, T. E. (2012). Wordy pictures: Theorizing the relationship between image and text in comics. IN: Aaron meskin and Roy T. Cook (eds), The art of comics: A philosophical approach. West Sussex, UK: Blackwell Publishing Ltd., pp. 87-104. (17 pages)

Excerpts of original works spanning from the late 1930s to the present will be assigned for reading during the semester, to illustrate different phases and aspects of the development of narratives in comics, highlighting historical context of production and consumption. Films inspired by and adapting comics will be assigned for discussion, to demonstrate the influence of one medium over the other

Supporting readings

Bramlett, F. (2012). Linguistics and the study of comics. New York: Palgrave Macmillan.

Cohn, N. (2013). The Visual Language of Comics. London & New York: `Bloomsbury.

Chute, Hillary & Jagoda, Patrick (Eds). (2014). Comics & media. Special issue of Critical Inquiry. Spring 2014. Chicago: The University of Chicago Press.

Gravett, Paul (2005). Graphic Novels: Stories to Change Your Life. London: Aurum Press Limited.

Gravett, Paul. (2013). Comics art. London: Tate Publishing.

Herman, D. (2009). Basic Elements of Narrative. London: Blackwell Publishing.

Inge, M. T. (1990). Comics as Culture. United States: University Press of Mississippi.

Lopes, Paul. (2009). Demanding respect: The evolution of the American comic book. Philadelphia, PA: Temple University Press.

McCloud, S.F. (1993). Understanding Comics: The Invisible Art. New York: HarperCollins Publishers, Inc.

McLaughin, Jeff (2005). Comics as Philosophy. Jackson, MI: University Press of Mississippi.

51

Postema, Barbara. (2013). Narrative Structure in Comics: Making Sense of Fragments. Rochester, NY: RIT Press.

Power, Dominic & Scott, Allen. (2004). Cultural Industries and the Production of Culture. New York: Routledge.

Reynolds, Robert. (1992). Super-heroes: A Modern Mythology. Jackson, MI: University Press of Mississippi.

Saraceni, M. (2003). The language of comics. London and New York: Routledge.

Developed by Francisco O. D. Veloso (May, 2014).

52

Assignment Guidelines: 1C09 Understanding Comics: Culture and Art

ENGL 1C09 – Understanding Comics: Culture and ArtAssignment Guideline – An Essay Writing

Assignment 1

Individually, students have to write a 1500 word (including references) essay on the topic “Why comics studies?”.

The primary objective of this assignment is to prepare students to write academic essays, where they are required to position themselves critically: identify main and supporting argumentation; cohesion and coherence in argumentation; proper use of academic citation and references. The second objective is to verify students’ views on comics as pop cultural artefacts, and how they relate to society from a political, social and/or economic perspective.

The main objective of this essay is to further develop students’ academic writing skills, focusing on argumentative essays. The assessment will focus on the four main aspects (see grading criteria under Writing folder):

ContentOrganizationLanguageReferencing

For an argumentative essay to be consistent, one needs to present a clear thesis/main claim and select/present solid arguments to sustain any claim.

Tentative schedule for submission: Week 6 (3 March) - First Draft Submission.Week 7 (10 March) - Essays will be handed in back to students with annotations and suggestions for improvement.Week 8 (17 March) - Students will resubmitted the essay, with modifications, for new assessment.

Assignment 2

In groups of 3-4, students should present a study case. You can choose to discuss issues of representation, History, creative industry - economic aspects and transmediality in comics. For instance: history; culture (gender; identity); media adaptation (e.g.: comics and cinema, TV, video-games or literature); healthcare; philosophy, but not limited to it. You can approach the lecturers for further detail, and there will be specific seminar sessions to brainstorm and discuss ideas. Grade weighting: 40% (see grading criteria table).

The aim of the assignment is to assess students’ performance in relation to Reading and Writing as CAR subject requirement, and the ability to reflect on the content discussed throughout the course and to relate it to contemporary society. Students are expected to read articles and book chapters recommended and made available on Blackboard.

As informed in the grading criteria table, students should demonstrate the capacity to understand and relate theoretical concepts and be able to express ideas clearly and objectively through writing.

53

The scope of this assignment is not limited to the North-American comics and culture, but you can work with any comicbooks from different regions and language.

Journals, Citation Style & Turnitin:

The final essay should have at least 5 academic sources (readings assigned to this course may be included). Proper APA citation is required. Formal requirements will be discussed in the writing component sessions of the subject.

Students are required to uploaded essays onto Turnitin for reference & citation checking for educational purposes. If there are issues of plagiarism, students are highly recommended to fix and resubmit the essay onto Turnitin. Note that resubmission reports are only generated 24 hours after the actual submission, so plan ahead. The essay has to be submitted with a print copy of the Turnitin report.

Cover of Assignment and Self-Check ListYou should include the following items on your assignment cover: Course Code: ENGL 1C09 [ ] Assignment Title: “Why Study Comics” [ ] Student Name [ ] Student ID [ ] Submission Date [ ] Successful Submission: [ ]

Rubrics for ENGL1C09 Understanding Comics: Culture and ArtGrading criteria for term paper

Grade Assessment criteria University descriptor

A+/A The paper provides excellent coverage of relevant information. There is also evidence that theoretical concepts are thoroughly understood and applied very effectively to analysis. Data are appropriate and justification for data selection is provided. Expression is exceptionally clear and free of error.

Excellent

B+/B The paper is based on relevant and accurate information. There is also evidence that most of the theoretical concepts are well understood and applied effectively to analysis. Generally, data are appropriate and some justification for data selection is provided. Expression is mostly clear, with minor errors.

Good

C+/C The paper is mostly relevant but a thorough understanding of the topic is lacking and analysis is not always successful. Basic concepts are mostly understood and are applied realistically to analysis. Limited justification for data selection is provided. Expression is mainly clear but there is a sprinkling of non-intrusive errors.

Satisfactory

D+/D The information is only basically relevant and accurate, and analysis is barely adequate. Basic concepts are only partially understood and applied to analysis. Expression is generally lacking clarity. Data is loosely appropriate and little justification for data selection is provided. There is more than a sprinkling of errors and some errors are intrusive.

Marginal

54

F The information is irrelevant, inaccurate or misjudged. Basic concepts are clearly not understood and are applied inadequately to analysis. Expression is completely lacking in clarity and there is a wide distribution of intrusive errors. Cases of plagiarism will be given an F for educational purposes.

Fail

55

Appendix 4: Departmental Academic Advisor report on the Minor in European StudiesMinor in European StudiesProgramme Leader: Francisco O. Dourado Veloso

Programme Overview

Minor implementation: October 2014

Call for Applications 2014-2015 (October/November 2014)

1st round 2nd round 71425-YES

Minor in European Studies71425-YESMinor in European Studies

Non-ENGL applications received

17 2

Approved non-ENGL applications

17 1

ENGL application received 8 0Approved ENGL applications 8 0 25 1

Total number of students registered in 2014: 26

Call for Applications 2015-2016 (October/November 2015)

1st round 2nd round 71425-YES

Minor in European Studies71425-YESMinor in European Studies

Non-ENGL applications received

8 4

Approved non-ENGL applications

8 4

ENGL application received 6 0Approved ENGL applications 6 0

14 4

Total number of students registered in 2015: 18

By February 22, 2016, the Minor in European Studies has 38 students registered.

An evaluation of the grades for the first cohort of the Minor reveals that students’ overall performance in the academic year 2014/2015 stands between Good and Excellent, as most grades range between A+ and B, with only two ‘Satisfactory’ (C+ and C) cases and one F grade.

The main action plan for the previous year (2014/2015) was the implementation of the Minor in European Studies.

Call for application for the Minor opened in October 2014 and the Minor effectively

56

started in Sem. 2 2014-2015. The Minor was successfully implemented and we have been able to attract students’ interest, especially when looking at the registration number for Minor subjects offered in 2016/2017.

Sem. 1 2014/2015

Call for applications for the Minor in European Studies

Sem. 2 2014/2015

ENGL1B04 Language and Society in Europe (96 students)ENGL3021 Understanding European Trade and Cultural Expansionism (8 students)*

Total number of students: 104 (average of 52 students per subject)

Sem. 1 2015/2016

ENGL1B04 Language and Society in Europe (81 students)ENGL2008 Elementary Spanish I (45 students)ENGL2012 Elementary French I (10 students)ENGL2014 Elementary German I (22 students)ENGL3020 Aspects of European Public Discourse (16 students)

Total number of students: 174 students (average of 34.8 students per subject)

Sem. 2, 2015/2016

ENGL1C09 Understanding Comics: Culture and Art (42 students)ENGL2A08 To love, or not to love – Understanding human relationships through literary texts (41 students)ENGL3023 Introduction to European Visual Art (15 students)ENGL4017 Critical Language and Cultural Studies (16 students)ENGL2009 Elementary Spanish II (21 students)ENGL2015 Elementary German II (16 students)

Total number of students: 151 (average of 25.16 students per subject)

Total number of students in subjects listed under the Minor in European studies in ENGL: 429 (average: 33 students)

Total number of students in subjects created for the Minor in European Studies in ENGL only: 170 students (average 21.25)

*Bold indicates subjects that were created specifically for the Minor in European Studies

The current academic year and plans for the future

In the academic year 2015/2016 we have introduced German and French subjects with great success, along with other elective courses that have been developed for the Minor, such as ENGL1C09 Understanding Comics: Culture and Art, ENGL2A08 To love, or not

57

to love – Understanding human relationships through literary texts and ENGL3023 Introduction to European Visual Art. For the academic year 2016/2017 we will intensify advertisement of Minor subjects, with special focus on German and French subjects. As ENGL is currently pursuing an exchange agreement with the Catholic University of Portugal in Lisbon, we plan to introduce Portuguese I in the academic year 2017/2018.

For the academic year 2016-2017 we plan to introduce a new subject, ENGL3022 Aspects of European Film, to offer students alternatives for fulfilling credits with elective subjects that cover a wider topic range and we reach Minor in European Studies general objectives of strengthening students cultural awareness and knowledge on Europe.

Even though figures are highly favorable, as demonstrated above, and registration number for Minor subjects have been satisfactory, we are planning cultural activities during Sem. 2 2015-2016, such as the Francophone Film Festival at PolyU, to strengthen the presence of the Minor on campus.

Synergy between Exchange Office and the MES Programme to identify more partners at European universities for student exchange.

58

Appendix 5: Student Unsolicited Feedback

Leona Keung <[email protected]> Friday, 31 July, 2015 11:39 pm

Dear Francisco,

I have already emailed to Winnie to express my desire to have you as my supervisor for my final year project. She hasn’t got back to me yet and I was wondering if you have still have place to supervise my FYP. Thanks. I have attached my draft of FYP for your reference

_________________________________________________________________________

Sha Mengdi <[email protected]> Sunday, 26 January, 2014 12:08 am

Dear Dr. Francsico,This is Ashley (沙梦迪 13092561g) from English Language Arts. I'm very happy to know that you teach an interesting course in this semester. However, your course, Discourse Analysis, is so popular that I can not find a vacancy. But I'm pretty interested in this subject and hope to study it. Would you like to give me a favor? I want to change my registered course, ENGL545 Multi-media in English Language Learning, into your course. Highly appreciated to receive your early reply and thank you for your consideration.

59

Ashley

_________________________________________________________________________

CAI, guanmei [13093574g] <[email protected]> Saturday, 7 December, 2013 7:49 pm

I am Amy from the class ENGL520. I have chosen your saturday class ENGL519 Discourse Analysis in next semster. After semester 1, I find it quite interesting to study more about discourse analysis. I have downloaded the outline of ENGL 519 from the English Department website, but I find there are quite a few reference books about ENGL519. So, I am wondering if you could recommend specific books to me for preparation for this course.

GAO, Xinle [13093629g] <[email protected]> Tuesday, 8 October, 2013 10:39 pm

Dear teacher，I really enjoy your lecture very much tonight.

Thank you for all of your efferts that you have made in order to help us to have a clearer and better understanding these abstract concepts in CDA.Thank you again for your patience in replying and explaining questions through e-mails and lecture.^_^

Best

Gao Xinle

_________________________________________________________________________

12011329g <[email protected]> Monday, 25 November, 2013 11:55 pm

Dr Veloso

I do appreciate your sharing of knowledge and insights during the course. Just wish to spend more time socializing with you in order to learn more of your academic insights over South America‘s scholars of philosophy, political science and sociology!

Many thanks

Andrew

_________________________________________________________________________

Amy Wu <[email protected]> Wednesday, 11 September, 2013 5:37 pm

Dear Francisco,

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I am one of your students just upon graduation. I took two courses (Critical Discourse Analysis and Culture Study and Discourse Analysis) taught by you in last two semesters which are my favorite courses throughout the whole program. I am writing this letter to you just to thank you for delivering such great lectures which I learned so much from them. For me, the most impressive part of CDA is that it helps me to become a critical learner and thinker. I start to notice the difference and distance between what I read and the real facts. I also try to question every issue that occurred to me in various forms and use different approaches, cross-cultural aspects for instance, in order to dig out the real meaning behind it. Because of what I learned in this course and the way you delivered it, I also took DA in the following semester which also offers me great help, both as an MA student and a great language teacher in the coming future. Both of these two courses entails many abstract theories which makes it very difficult to grasp and digest. Therefore, I feel so lucky that you make it so accessible and practical for us. What I learned is far beyond my expectation and they gradually became part of me. I even use some parts you taught me in the course in my job interview! So thank you so much for your great work and always kind help!

Have a nice day!

Regards & thanks,

AmyTANG, y K [12001017g] <[email protected]> Thursday, 3 October, 2013 9:55 pm

Time files! It's already been a few months after the last project consultation for the Discourse Analysis course (ENGL519). How's everything going? This is my second year of MA study and I'm taking the Research Design & Methods course. Heard from Marvin that you may be invited to deliver one of the guest lectures - really longing for that! Francisco, in fact I am figuring out the prospective topics for my MA thesis these days. I originally plan to conduct a mini-research on interpersonal metaphors based on the functional grammar framework but am having difficulties in some theoertical issues after the discussion with Marvin. And, indeed I remember you specialise in some particular language domains like (correct me if I'm wrong) langauge and culture, langauge and identity/power, (critical) discourse analysis, multimodality. Actually I also have some ideas in these areas for my MA thesis but lack fundamental understanding of some key concepts nor the corresponding research framework. I really cherish your valuable advice. I still remember you've illustrated some concepts with the help of films (e.g. Flag of Our Fathers, Thelma & Louise) in ENGL519, so are you going to attend the "film discourse interpretation" seminar run by the department next Monday (4-5pm)?

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Here're some of my humble insights on possible research topics :- movie discourse of one film and culture/identity- media discourse analysis (on advertiement?)- discourse analysis on CY Leung's political speech- genre analysis on Oscar aceptance speech- multimodal analysis on comics (e.g. Superman)- discourse analysis on coporate correspondence (e.g. executive summary, emails between superior and subordinates - ethical issues) Erica TangPart Time MAELT Student

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Appendix 6: Student Solicited Feedback

Appreciation Letter 14 May 2023

To Whom It May Concern:

My name is Jack Pun, and I hold a PhD from The University of Oxford, Department of Education. I am writing to express my appreciation to Dr Francisco Veloso’s guidance in the past years when I was one of his students at Department of English, The Hong Kong Polytechnic University.

Dr Veloso is a wonderful teacher who always supports his students and exemplifies characteristics that those who pursue academics should strive for. He genuinely care all his students both academically and personally. He made each student special in a positive way and respected their learning styles in his class. I am appreciated his patience and encouragement.

Dr Veloso is one of the key professors that encouraged me to further pursue my current PhD educational research at Oxford. It was my first time to learn discourse analysis, Dr Veolso made a difficult subject more interesting, interactive and accessible to various backgrounds of students. I was a chemistry student at PolyU with a minor degree in English Language Studies at that time. I am really thankful to Dr Veloso for many discussions beyond the class which I have developed a strong interest in discourse analysis and later motivated me to apply this methodology in my current PhD research. By applying what I learned from his course on different ways of analysing discourse analysis and multimodal displays, I now examine the teaching styles of teachers in different science classrooms in Hong Kong schools through their classroom interactions.

Dr Veloso has been a positive influence in both my academic as well as professional career. He encouraged his students actively engaging in academic research and international conferences. In 2012, I was very lucky to be part of his team and presented my academic paper based on the findings from my Master thesis at the 6 th International Conference on Multimodality, at the Institute of Education, University of London, London, U.K. where I was able to discuss my research with world scholars in the fields. This experience has substantial influences on my PhD application and my current research in Language Education. I cannot thank him enough for giving me a lot of inspiration on how to become a real researcher and scholar. He has trust in my potential.

I would like to take this opportunity to thank Dr Veloso for all his guidance and support.

Yours faithfully,

Jack Pun, PhDAssistant ProfessorDepartment of EnglishHong Kong Baptiste University

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Esterina Nervino <[email protected]> Thursday, 24 September, 2015 5:12 pm

To whom it may concern

The first time I met Dr. Veloso was in 2012 when I was studying at PolyU as exchange student in the Department of English. At that time I was attending his subject ENGL520 Critical Language and Cultural Studies. His classes have been very interactive and he has always tried to stimulate our critical thinking and providing examples connected to our life experience in order to explain the concepts, in this way everyone has been involved in the discussions and he has been able to know each of us. I have really enjoyed his classes and what I have mostly appreciated is that he has been always up-to-date with the global news and he has brought that knowledge to us. In this way he has tried to build up a global outlook and make us aware of what happens in the world more than just focusing on the place where we are living or we are from. I remember I was really satisfied of his course and personally I have learned a lot from him and the fresh ideas he has presented for the several topics.

Two years later, I got in touch with Dr. Veloso while I was applying for the PhD Fellowship Scheme to get information about the application procedure. He was very supportive and provided me with useful suggestions in order to better prepare my documents and luckily my application was successful.

Now being back as PhD student I am glad to have the opportunity to have Dr. Veloso as co-supervisor for my research project. He is always helpful and available for consultation, he is very supportive and he is not that typical teacher that gives his students the answers to their questions, instead of answers, he gives us hints to find the answers by ourselves. In this way he is more teaching us a methodology more than providing definitions.

I think that the most impactful contribution that he has been giving to my studies is pushing me to go beyond what has already been done in my research area enhancing my critical attitude. This particularly happened when Dr. Veloso has been the supervisor of my Guided Study II in which I have explored my topic from a more cultural perspective. Dr. Veloso has provided me with interesting readings that made my paper more comprehensive and allowed me to examine the topic with the help of different disciplines such as philosophy, social science, and business. This paper has contributed to the main framework of my research project and I am happy that can argue that my contribution will be more interdisciplinary.

My project has therefore been enriched with his comments and suggestions that allow me to explore additional factors that might be involved in my research that otherwise I would not take into primary consideration. Dr. Veloso is a great teacher and researcher and I am sure that I will particularly benefit from his experience in the next years when I will be dealing with the analysis of my data.

Furthermore, I would like to express my gratitude to Dr. Veloso because, being in charge of the coordination of the Minor in European Studies, he gave me the chance to get involved in the activities aimed at the promotion of the European culture at PolyU. This has been a great opportunity for me to: give a contribution to the department in terms of Italian culture, get in touch with the Italian institutions in Hong Kong (Consulate and Institute of Culture) in order to establish valuable partnerships with our department, be engaged into the organization of cultural events. This allowed me to learn more about Hong Kong environment and etiquette. Moreover, working with Dr. Veloso as an incredible event manager able to interact with representatives of any country ad in any situation has provided me with useful tips for my future job.

I would conclude, therefore, that Dr. Veloso has been having a great influence on my studies and I know that I can always rely on his precious advices.

Esterina Nervino HK PhD Fellowship Scheme CandidateDepartment of English, PolyU

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Dati personali Autorizzo il trattamento dei miei dati personali ai sensi del Decreto Legislativo 30 giugno 2003, n. 196 "Codice in materia di protezione dei dati personali”.

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